
About Rekart.io
Rekart.io is a leading subscription and delivery management platform, empowering businesses in milk, tiffin, meal, and water delivery industries to streamline their operations. With our robust, secure, and customizable solution, we’re trusted globally to automate processes, enhance customer experiences, and drive business growth. Join us in transforming the subscription economy!
Job Overview
We are seeking a passionate and results-driven Digital Marketing Specialist to own the positioning, messaging, and go-to-market strategies for Rekart.io. In this role, you will bridge the gap between our product and our audience, driving demand generation, managing digital campaigns, and crafting compelling content that highlights the value of Rekart.io’s features.
The ideal candidate will have a deep understanding of digital marketing, SaaS products, and subscription-based industries, with the ability to create impactful campaigns that resonate with our target audience.
Key Responsibilities
Strategic Product Positioning
- Define and articulate Rekart.io’s value proposition for target industries (milk, tiffin, meal, and water delivery).
- Craft compelling messaging and positioning that highlights Rekart.io’s global reach, customization, and reliability.
- Collaborate with product and sales teams to refine user personas and identify market needs.
Go-To-Market (GTM) Strategy
- Develop and execute go-to-market strategies for product features and updates.
- Plan and manage product launches, ensuring alignment across marketing, product, and sales teams.
- Analyze market trends and competitor strategies to identify opportunities for differentiation.
Content Marketing
- Create high-quality, SEO-optimized content including blogs, whitepapers, case studies, and website copy.
- Partner with designers to develop visual assets that support product positioning (e.g., infographics, videos).
Demand Generation and Digital Campaigns
- Lead demand generation efforts through PPC campaigns, email marketing, webinars, and social media.
- Manage and optimize paid advertising campaigns (Google Ads, LinkedIn, etc.) to drive qualified leads.
- Track campaign performance and report on ROI, making data-driven recommendations.
Customer and Market Insights
- Conduct customer interviews and surveys to understand pain points and requirements.
- Gather and analyze feedback from customers, sales, and support to refine product messaging.
Collaboration and Enablement
- Equip the sales team with product collateral, presentations, and messaging frameworks.
- Partner with product teams to influence the roadmap based on customer insights and market demand.
Qualifications
Required
- Bachelor’s degree in Marketing, Business, or related field.
- 2+ years of experience in product marketing, digital marketing, or related roles, preferably in B2B SaaS.
- Proven experience crafting positioning and go-to-market strategies.
- Expertise in managing PPC campaigns, demand generation, and content creation.
- Strong analytical skills and experience with tools like Google Analytics, HubSpot, and CRM platforms.
- Excellent written and verbal communication skills with a focus on storytelling.
Preferred
- Experience in subscription-based or delivery-oriented industries.
- Familiarity with Rekart.io’s target markets (milk, tiffin, food delivery or water delivery).
Why Join Rekart.io?
- Be part of a fast-growing company revolutionizing the delivery industry.
- Drive high-impact marketing initiatives that directly shape our growth.
- Work with a collaborative team and an innovative, market-leading product.
- Competitive salary, benefits, and remote work flexibility.

About Abmiro
About
About us:
We are a SaaS company with a primary focus on subscription e-commerce in the enterprise space. We help small & medium businesses to run and manage their subscription business. Rekart.io is a product platform with robust subscription management, ordering, payments and delivery fulfilment.
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· Payment Collection
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o Bachelor's or Masters's degree with 2-5 years experience in Sales / Business Development of Capital Equipment or Industrial products
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KINDNESS IS OUR SUPERPOWER - and our goal is to build and bring all kind of brands onto a single platform. kindlife is built to bridge the gap between customers’ values & brands’
values.
kindlife is the world’s first well-being ecosystem that enables conscientious consumers with the largest community of well-being experts, brands, and content creators. kindlife platform
houses more than 150+ kinder brands in beauty, nutrition, and home care and has a thriving community of well-being experts and enthusiasts. We believe it is essential to be kind and in that pursuit, we bring together all products that are kind to you, kind to those around you, and kind to the environment. For us, any move; big or small; on the well-being spectrum is a kindmove and must be celebrated.
About the role:
This position will work closely with the marketing, merchandising & community building teams and run end-to-end campaigns from the campaign briefing through influencer selection and campaign execution and measurement.
What Your Impact Will Be:
● Develop annual planning and strategy under each category
● Manages all aspects of influencer campaign design, execution, and measurement on the community and social platforms
● Collaborate and align with cross-functional teams to build influencer activations that meet desired marketing objectives
● Strategically identify talent and influencers for brand campaigns and programs that maximize ROI and achieve campaign KPIs
● Ensure final creative and integrations are consistent with the brand brief and meet legal standards
● Compile, analyze and interpret data to optimize execution and report on campaign performance
● Manage existing and develop new relationships within the digital influencer community (content creators, platforms, agencies, managers, etc.)
What We’re Looking For:
● 2-4 years in an influencer marketing, media, or PR role, with a focus on digital platforms
● Significant knowledge across content, influencers, and media products
● Critical thinking and the ability to quickly assess opportunities and challenges
● Ability to set long-term strategy, clear goals, and KPIs
● Excellent organization and communication skills
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● Strong people skills and ability to effectively manage a direct report
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kindlife is at its best when every member of our crew feels respected, included, and heard—when everyone can show up as themselves and do their best work every day.
What It’s Like To Work Here:
We are a purpose driven company and work towards empowering the crew to reach their full potential. We live up to our purpose employing the following behaviors
● We collaborate : Being a part of the kind crew means being part of one team with shared values and common goals.
● We innovate : At kindlife we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
● We execute : We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Visit us at: https://kindlife.in/ or Join the conversation here :
● Instagram: https://www.instagram.com/kindlife.in/
● YouTube: https://www.youtube.com/channel/UCB2jIIGdFEhHKeoddqfP-Gg
Do a reference check with a crew member. We’ll keep it anonymous, we promise!
Apply now!

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Experiece Required Minimum 4 Years



