Content Writer

at Fretron

DP
Posted by Shivani Pal
icon
Gurugram
icon
2 - 5 yrs
icon
₹4L - ₹8L / yr
icon
Full time
Skills
Content Writing
English Proficiency
B2B Marketing
Digital Marketing
Search Engine Optimization (SEO)
Content Management System (CMS)
Wordpress
Web Analytics
Email Marketing

About the company :

 

Fretron Pvt. Ltd. - A SaaS based logistical organization. We are one of the fastest growing start-ups founded by visionary industry veterans having combined experience of 35 years with a vision of creating the most comprehensive cloud-based logistics tech and transportation management platform. Using our logistics automation platform, we are helping several major companies to cut down their freight cost, increase order and load management efficiency, reduce delays and gain end-to-end visibility into their Logistics operations. Our customers include companies Like Jindal Saw, V-Mart Retail, Exide Industries, Century Ply, Shayam Steel etc.

 

Job Description:

 

We are in the lookout for a talented Content Writer to create compelling blog posts, white papers, product descriptions, social media content and web copy. We’re looking for someone who can expand our digital footprint and drive more value through online content. You should have had a proven track record of producing pieces that increase engagement and drive leads. This role requires high level of creativity, as well as the ability to use data-driven insights to write better material. 

 

Your responsibilities: 

 

•     Creating concise, eye-catching, and innovative headlines and body copy

•     Researching and organizing facts and sources

•     Consistently brainstorming and collaborating with team for new ideas and strategies

•     Building a following for brand on social media with creative work

•     Researching markets and industries to compare and create content that is innovative and original

•     Collaborating with campaign managers, creative team, and designers

•     Writing a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.)

•     Be willing to answer any questions posted by their readers.

•     Create content on e-books, podcasts etc.

•     Promote content on social media

•     Identify customers’ needs and gaps in our content and recommend new topics

•     Ensure all-around consistency (style, fonts, images and tone)

•     Update website content as needed

•     Edit content produced by other members of the team

•      Analyse content marketing metrics and makes changes as needed 

•     Collaborate with other departments to create innovative content idea 

 

Skill sets/Experience we require:

 

•     Proven work experience as a Content Writer, copywriter or similar role

•     Portfolio of published articles

•     Experience doing research using multiple sources

•     Familiarity with web publications

•     Excellent writing and editing skills in English

•     Hands-on experience with Content Management Systems (e.g. WordPress)

•     Ability to meet deadlines

•     Knowledge of digital marketing tactics, including SEO, email marketing and web analytics

  

Pedigree: 

 

•     Bachelors/Masters in English, Journalism, Marketing or related field 

 

Must have   

1. Logistics Domain Content Writing Experience

2. B2B SaaS domain content writing experience

 

Should have 

1. Fundamentals of B2B Marketing

2. Fundamentals of ABM

Read more

About Fretron

Founded
2017
Type
Size
Stage
Bootstrapped
About
N/A
Connect with the team
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Sunil Dhaker
Company social profiles
N/A
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