Performance Marketing cum CRM (D2C Fashion Ecommerce)
We are looking for a data-driven and proactive CRM & Performance Marketing Associate to strengthen customer engagement, retention, and full-funnel marketing for our premium lifestyle brands.
This role integrates CRM, email/WhatsApp marketing, automation, and performance marketing (Meta, Google, YouTube) to drive acquisition and loyalty.
You will report to the Marketing Manager and collaborate closely with the Operations and E-commerce teams.
Key Responsibilities:
1. CRM & Customer Retention
- Manage and segment customer data across Shopify, marketplaces (Amazon, Myntra, Tata CLiQ Luxury), and CRM platforms.
- Execute email and WhatsApp campaigns — automation, A/B testing, personalization, and performance tracking.
- Develop and manage loyalty, referral, and win-back programs to improve customer lifetime value (LTV).
- Integrate and optimize AI Chatbots for personalized engagement and lead nurturing.
2. Performance Marketing (Meta, Google, YouTube)
- Plan, execute, and optimize campaigns across Meta (Facebook/Instagram), Google Ads, and YouTube.
- Collaborate with internal and external teams for audience segmentation, creative testing, UTM setup, and reporting.
- Monitor and analyze KPIs including ROAS, CTR, CAC, and conversion rate, making data-backed optimization recommendations.
- Test audience clusters for premium segmentation.
- Align ad campaigns with CRM strategies to ensure consistent communication across channels.
3. Analytics & Reporting
- Create integrated dashboards covering CRM and paid media performance.
- Track key engagement metrics such as open rate, CTR, repeat purchase rate, and campaign ROI.
- Provide insights to enhance customer journey mapping, funnel efficiency, and conversion pathways.
- Present monthly performance summaries and improvement recommendations.
4. Cross-Functional Collaboration
- Work with marketing, operations, and tech teams to synchronize CRM, automation, and digital marketing efforts.
- Coordinate with agencies or vendors for campaign execution, data sync, and CRM tool integration.
- Ensure brand consistency and premium positioning across all digital touchpoints.
Qualifications
- Bachelor’s degree in Marketing, Business, or related field.
- 3–5 years of experience in CRM and/or Performance Marketing for premium or lifestyle brands.
- Proficiency in CRM and automation tools (e.g., HubSpot, Brevo, Mailchimp, Zoho, Klaviyo).
- Working knowledge of Meta Ads Manager, Google Ads, and YouTube Campaign Manager.
- Strong analytical mindset; ability to interpret campaign data and make optimization decisions.
- Experience with Shopify, marketplaces (Amazon, Myntra, Tata CLiQ Luxury), and email workflows and automations.
- Excellent communication and coordination skills, with a premium brand sensibility.
mail updated resume with salary details-
email: etalenthire[at]gmail[dot]com
satish: 88O 27 49 743
Shubham Vishwakarma
Full Stack Developer - Averlon
About vaaragonenterprisescom
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Key Responsibilities
● Engage proactively with potential customers through outbound calls. ● Counsel students effectively and convert potential leads into successful sales.
● Respond promptly to assigned leads and demonstrate strong follow-up skills.
● Achieve weekly and monthly performance targets in a metrics-driven environment.
● Understand customer needs and provide suitable course recommendations.
Candidate Profile
● Excellent communication skills.
● Strong proficiency in English + Tamil / Telugu / Kannada / Hindi / Marathi. Knowledge of regional languages is an added advantage.
● Passion for building a successful career in sales.
● Customer-focused with strong persuasion and negotiation abilities. ● Confident, target-oriented, and self-driven.
● Must have a laptop with functional audio/video capabilities.
What We’re Looking For
● 2–4 years of experience in digital product/service sales, partnerships, or client strategy.
● Strong negotiation and relationship-building skills.
● Exposure to high-ticket deals (₹5L+/month preferred).
● Proficiency with CRM platforms (e.g., Salesforce, HubSpot).
● Backgrounds we prefer:
○ Digital Marketing / AdTech / Online Media
○ Fintech / Investment / Digital Banking
● Self-driven and strategic — with a partnership, not transactional, mindset.
Role Overview
● Full-time, on-site role focused on building demand-side partnerships.
● Involves research, strategic outreach, and long-term alliance building.
● Structured and insight-driven — not a traditional BD role.
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Scalacompanies uncover the 3% of active buyers in their target market. It evaluates
over 100 billion data points and analyzes factors such as buyer journeys, technology
adoption patterns, and other digital footprints to deliver market & sales intelligence.
Its customers have access to the buying patterns and contact information of
more than 17 million companies and 70 million decision makers across the world.
Role – Data Engineer
Responsibilities
Work in collaboration with the application team and integration team to
design, create, and maintain optimal data pipeline architecture and data
structures for Data Lake/Data Warehouse.
Work with stakeholders including the Sales, Product, and Customer Support
teams to assist with data-related technical issues and support their data
analytics needs.
Assemble large, complex data sets from third-party vendors to meet business
requirements.
Identify, design, and implement internal process improvements: automating
manual processes, optimizing data delivery, re-designing infrastructure for
greater scalability, etc.
Build the infrastructure required for optimal extraction, transformation, and
loading of data from a wide variety of data sources using SQL, Elasticsearch,
MongoDB, and AWS technology.
Streamline existing and introduce enhanced reporting and analysis solutions
that leverage complex data sources derived from multiple internal systems.
Requirements
5+ years of experience in a Data Engineer role.
Proficiency in Linux.
Must have SQL knowledge and experience working with relational databases,
query authoring (SQL) as well as familiarity with databases including Mysql,
Mongo, Cassandra, and Athena.
Must have experience with Python/Scala.
Must have experience with Big Data technologies like Apache Spark.
Must have experience with Apache Airflow.
Experience with data pipeline and ETL tools like AWS Glue.
Experience working with AWS cloud services: EC2, S3, RDS, Redshift.
.NET
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We are seeking a Technical Project/Product Lead with 8-10 years of experience in Microservice.Net Technologies with at least 2-4 years of experience in technical project lead. As a Project Lead, you will be responsible for leading business and technology outcomes for assigned programs or projects.
Educational Qualification:
The ideal candidate should possess educational background in Engineering along with a proven track record of delivering successful projects.
Technology/Skills:
• Expertise in Microsoft.NET Technologies and MVC Architecture.
• Strong design experience including experience in architecture and design patterns.
• DevOps/ Cloud experience is an added advantage.
• Strong experience in integration architecture including API Gateway, Service Catalogs etc.
• Strong experience in integration design for secured and scalable API’s and Webservices.
• Excellent communication and interpersonal skills, with the ability to build strong relationships with stakeholders at all levels.
• Proven ability to lead cross-functional teams and deliver projects on time, within budget, and to the required quality standards.
Roles & Responsibilities:
• Lead and manage end-to-end technical project, ensuring successful planning, execution, and delivery within scope, budget, and timeline.
• Collaborate with cross-functional teams, including software developers, architects, quality assurance, and stakeholders to define project requirements, objectives, and deliverables.
• Provide technical guidance and expertise in Microsoft .NET, MS SQL, ASP.NET Core, and Azure to the project team, assisting with problem-solving, troubleshooting, and decision-making.
• Ensure adherence to software development best practices, coding standards, and quality assurance processes throughout the project lifecycle.
• Act as a liaison between technical and non-technical stakeholders, effectively communicating project updates, progress, and risks.
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React.js
AngularJS (1.x)
Python
Git
Amazon Web Services (AWS)About the company:
NowPurchase is transforming the 140B$ Metal Manufacturing industry. The metal industry forms the backbone of the economy and the fundamental block of the physical world - be it transportation, construction and every machinery. NowPurchase is building a rich, digital marketplace where Metal Manufacturers can procure high quality raw materials in a trusted manner. At the same time we are building the OS (Operating System) that will supercharge their productivity and processes to ultimately make procurement autonomous. Now Purchase raises USD 2.4 million in Nov 2021, led by Orios Venture Partners, InfoEdge Ventures.
About you:
We are looking to add an immensely talented Senior Front End Engineer that will help us invent, design, refine and deliver products that will meet our vision. Expect to build a lot of web interfaces and dashboards both for the browser as well as native IoT enabled terminals that will be placed at the manufacturers' premises. You need to lead the front end team to make sure they are delivering high quality code and are constantly inspired to experiment with tools to push out MVPs.
Roles & Responsibilities:
- You are empowered to work directly with leadership and the product team to make decisions about your code and future of the product.
- Deliver high quality modular code deployed over web, mobile and native IoT enabled terminals that leverage REST-based services and real time sockets.. This would include visual dashboards and real time optimizations that are critical for the manufacturing process.
- Have a strong emphasis on shipping features quickly without sacrificing code quality. Be ready to build a lot of MVPs that will go through iteration or be completely scrapped depending on the outcome at the customer end.
- Own your Agile projects and lead the team from software design to implementation and deployment. Maintain sprints, delivery timelines and contribute to better managing the engineering team.
- Transform UI designs and mockups into pages and flows using CSS3 and JavaScript frameworks. Be ready to do the mockups yourself sometimes.
- Build a culture of simplicity and pragmatism, which is reflected in your elegant code that other developers emulate and you ensure through thorough code reviews and processes.
- Have an exceptional understanding of asynchronous request handling, partial page updates, and service workers and command over the internals of JavaScript, React and Redux.
- Continuously evaluate existing engineering processes and recommend improvements.
Required Skills and qualification:
- 4+ years’ experience developing rich UI/Front-end for user-facing web applications.
- Strong experience with React or similar frameworks, TypeScript, SSR (Server Side Rendering), SPA (Single Page Application), PWA (Progressive Web application), OOP (Object Oriented Programming), Reactive programming, and Unit tests.
- Demonstrated ability to function as a project leader as well as an individual contributor.
- Excellent communication and facilitation skills.
Tech Stack skills required:
- React/Redux
- Python/Django/Celery
- Git, AWS, ELB (Elastic Beanstalk), Netlify
- PostgreSQL/Redis/S3
Location:
On- site: Kolkata, West Bengal
Compensation & Benefits:
- Cash Compensation: As per industry standards & pedigree of candidate
- ESOPs: 10% of NowPurchase is dedicated to current & future team members. Your package would entail some ESOPs so that you own a part of the company and grow along with it.
- Medical Insurance: Benefits of group insurance of 3 lakhs for family including parents, spouse, children
- Generous leave structure and WFHs including Marriage, Maternity & Paternity leaves
- Complete Relocation Expenses: We are building a unicorn out of the city of Joy (Kolkata). We will pay for everything you spend to relocate here.
Company Link: https://nowpurchase.com">https://nowpurchase.com
LinkedIn: https://www.linkedin.com/company/nowpurchase/">https://www.linkedin.com/company/nowpurchase/
iOS App Development
Objective C
SwiftResponsibilities:
- Work with an open-source iOS ecosystem and the libraries available for common tasks.
- Work directly with developers and product managers to conceptualize, build, test and realize products.
- Build reusable iOS software components for the platform.
- Unit-test code for robustness, including edge cases, usability, and general reliability.
- Work on bug fixing to improve application performance and shipping new features as required
Requirements:
- Experience with iOS Design patterns, memory management, REST web-services and JSON Parsing. Designing and building advanced applications for the iOS platform
- Collaborating with cross-functional teams to define, design, and ship new features
- Design and build advanced applications for the iOS platform
- Work on bug fixing and improving application performance
- Can integrate apps with backend and 3rd party API’s.
- Good programming skills in Objective-C/Swift and extensive knowledge of Apples SDKs and frameworks like Core Data, Core Graphics, Foundation, UIKit, etc.
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React.js
Javascript
Redux/FluxJob Description:
Front end developers are required to work in teams alongside back end developers, graphic designers, and user experience designers to ensure all elements of web creation are consistent.
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Experience in developing apps using Reactjs with Redux, React hooks, react-router with Javascript ES6
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Developing new user-facing features using React.js
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Integrate APIs with frontend components using React.js
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Ensuring user experience determines design choices.
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Developing features to enhance the user experience.
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Striking a balance between functional and aesthetic design.
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Ensuring web design is optimized for smartphones.
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Building reusable code for future use.
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Optimizing web pages for maximum speed and scalability.
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Utilizing a variety of markup languages to write web pages.
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Maintaining brand consistency throughout the design.
Front End Developer Requirements:
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Degree in computer science or related field.
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Understanding of key design principles.
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Proficiency in React.js,HTML, CSS, JavaScript, and jQuery.
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Understanding of server-side CSS.
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Experience with graphic design applications such as Adobe Illustrator.
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Experience with responsive and adaptive design.
About CercleX:-
CercleX is a digital technology platform which is a leading https://cerclex.com/blog/waste-management-in-india/">waste management company in India with an extended outlook of circularity through its various ventures into the field of sustainability.
We have received FICCI Impactful Cleantech Startup Award, MeitY Emerging Startup Award, TVS Capital Budding Nxt Gen Entrepreneur Award, and many more for our digital solutions enabling transactions between waste generators, and aggregators, processors, and bringing in complete transparency, traceability to the waste ecosystem.
https://play.google.com/store/apps/details?id=com.scrapmarketCCX">Cercle X ScrapMarket is an app that helps you buy and sell scrap by connecting 100% verified buyers and sellers of scrap across India. CercleX helps brands to accomplish their sustainability targets with https://cerclex.com/extended-producer-responsibility/">Extended Producer responsibility and research solid waste managemet on the environment to ensure the environment is eco-free.
We are looking for an experienced Senior Manager to head our sales efforts, and who can play pivotal role in the growth of our leading app - Wiser AI.
https://getwiser.ai/" target="_blank">https://getwiser.ai/
The primary goal is to be able to reach out to global brands and eCommerce merchants, offering our apps as a solution to help them grow their business. But at the same time, help us drive our revenue growth.
Experience in the Shopify ecosystem is important to have.
Job Duties and Expectations
- Identify ideal target accounts -
- Shopify Enterprise and Shopify Plus merchants, who will find value in what our apps offer
- Achieve revenue goals through coordination and management of product development to sales channels
- Manage internal and external relationships with eCommerce merchants using Shopify
- Work with team to understand and adapt to the changing Shopify ecosystem and online merchant needs
- Able to innovate and work independently in a dynamic startup environment
- Great personality, positive attitude, passionate about making a difference
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon