Performance Marketing cum CRM (D2C Fashion Ecommerce)
We are looking for a data-driven and proactive CRM & Performance Marketing Associate to strengthen customer engagement, retention, and full-funnel marketing for our premium lifestyle brands.
This role integrates CRM, email/WhatsApp marketing, automation, and performance marketing (Meta, Google, YouTube) to drive acquisition and loyalty.
You will report to the Marketing Manager and collaborate closely with the Operations and E-commerce teams.
Key Responsibilities:
1. CRM & Customer Retention
- Manage and segment customer data across Shopify, marketplaces (Amazon, Myntra, Tata CLiQ Luxury), and CRM platforms.
- Execute email and WhatsApp campaigns — automation, A/B testing, personalization, and performance tracking.
- Develop and manage loyalty, referral, and win-back programs to improve customer lifetime value (LTV).
- Integrate and optimize AI Chatbots for personalized engagement and lead nurturing.
2. Performance Marketing (Meta, Google, YouTube)
- Plan, execute, and optimize campaigns across Meta (Facebook/Instagram), Google Ads, and YouTube.
- Collaborate with internal and external teams for audience segmentation, creative testing, UTM setup, and reporting.
- Monitor and analyze KPIs including ROAS, CTR, CAC, and conversion rate, making data-backed optimization recommendations.
- Test audience clusters for premium segmentation.
- Align ad campaigns with CRM strategies to ensure consistent communication across channels.
3. Analytics & Reporting
- Create integrated dashboards covering CRM and paid media performance.
- Track key engagement metrics such as open rate, CTR, repeat purchase rate, and campaign ROI.
- Provide insights to enhance customer journey mapping, funnel efficiency, and conversion pathways.
- Present monthly performance summaries and improvement recommendations.
4. Cross-Functional Collaboration
- Work with marketing, operations, and tech teams to synchronize CRM, automation, and digital marketing efforts.
- Coordinate with agencies or vendors for campaign execution, data sync, and CRM tool integration.
- Ensure brand consistency and premium positioning across all digital touchpoints.
Qualifications
- Bachelor’s degree in Marketing, Business, or related field.
- 3–5 years of experience in CRM and/or Performance Marketing for premium or lifestyle brands.
- Proficiency in CRM and automation tools (e.g., HubSpot, Brevo, Mailchimp, Zoho, Klaviyo).
- Working knowledge of Meta Ads Manager, Google Ads, and YouTube Campaign Manager.
- Strong analytical mindset; ability to interpret campaign data and make optimization decisions.
- Experience with Shopify, marketplaces (Amazon, Myntra, Tata CLiQ Luxury), and email workflows and automations.
- Excellent communication and coordination skills, with a premium brand sensibility.
mail updated resume with salary details-
email: etalenthire[at]gmail[dot]com
satish: 88O 27 49 743
Shubham Vishwakarma
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