
Performance Marketing cum CRM (D2C Fashion Ecommerce)
We are looking for a data-driven and proactive CRM & Performance Marketing Associate to strengthen customer engagement, retention, and full-funnel marketing for our premium lifestyle brands.
This role integrates CRM, email/WhatsApp marketing, automation, and performance marketing (Meta, Google, YouTube) to drive acquisition and loyalty.
You will report to the Marketing Manager and collaborate closely with the Operations and E-commerce teams.
Key Responsibilities:
1. CRM & Customer Retention
- Manage and segment customer data across Shopify, marketplaces (Amazon, Myntra, Tata CLiQ Luxury), and CRM platforms.
- Execute email and WhatsApp campaigns — automation, A/B testing, personalization, and performance tracking.
- Develop and manage loyalty, referral, and win-back programs to improve customer lifetime value (LTV).
- Integrate and optimize AI Chatbots for personalized engagement and lead nurturing.
2. Performance Marketing (Meta, Google, YouTube)
- Plan, execute, and optimize campaigns across Meta (Facebook/Instagram), Google Ads, and YouTube.
- Collaborate with internal and external teams for audience segmentation, creative testing, UTM setup, and reporting.
- Monitor and analyze KPIs including ROAS, CTR, CAC, and conversion rate, making data-backed optimization recommendations.
- Test audience clusters for premium segmentation.
- Align ad campaigns with CRM strategies to ensure consistent communication across channels.
3. Analytics & Reporting
- Create integrated dashboards covering CRM and paid media performance.
- Track key engagement metrics such as open rate, CTR, repeat purchase rate, and campaign ROI.
- Provide insights to enhance customer journey mapping, funnel efficiency, and conversion pathways.
- Present monthly performance summaries and improvement recommendations.
4. Cross-Functional Collaboration
- Work with marketing, operations, and tech teams to synchronize CRM, automation, and digital marketing efforts.
- Coordinate with agencies or vendors for campaign execution, data sync, and CRM tool integration.
- Ensure brand consistency and premium positioning across all digital touchpoints.
Qualifications
- Bachelor’s degree in Marketing, Business, or related field.
- 3–5 years of experience in CRM and/or Performance Marketing for premium or lifestyle brands.
- Proficiency in CRM and automation tools (e.g., HubSpot, Brevo, Mailchimp, Zoho, Klaviyo).
- Working knowledge of Meta Ads Manager, Google Ads, and YouTube Campaign Manager.
- Strong analytical mindset; ability to interpret campaign data and make optimization decisions.
- Experience with Shopify, marketplaces (Amazon, Myntra, Tata CLiQ Luxury), and email workflows and automations.
- Excellent communication and coordination skills, with a premium brand sensibility.
mail updated resume with salary details-
email: etalenthire[at]gmail[dot]com
satish: 88O 27 49 743

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Job Description:
Years of Experience:- 5-8 Years
Location: Bangalore
Job Role:- Database Developer
Primary Skill - Database, SQL
Secondary skill - DB2 and Python
Skills:
Main Pointers for Database Developer role.
*Should have strong working experience on any Database like DB2(Good to Have) and SQL OR Oracle/ PL SQL etc.
*Should have working experience on performance tuning
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Kanerika Inc. is a premier global software products and services firm that specializes in providing innovative solutions and services for data-driven enterprises. Our focus is to empower businesses to achieve their digital transformation goals and maximize their business impact through the effective use of data and AI. We leverage cutting-edge technologies in data analytics, data governance, AI-ML, GenAI/ LLM and industry best practices to deliver custom solutions that help organizations optimize their operations, enhance customer experiences, and drive growth.
Awards and Recognitions
Kanerika has won several awards over the years, including:
1. Best Place to Work 2023 by Great Place to Work®
2. Top 10 Most Recommended RPA Start-Ups in 2022 by RPA Today
3. NASSCOM Emerge 50 Award in 2014
4. Frost & Sullivan India 2021 Technology Innovation Award for its Kompass composable solution architecture
5. Kanerika has also been recognized for its commitment to customer privacy and data security, having achieved ISO 27701, SOC2, and GDPR compliances.
Working for us
Kanerika is rated 4.6/5 on Glassdoor, for many good reasons. We truly value our employees' growth, well-being, and diversity, and people’s experiences bear this out. At Kanerika, we offer a host of enticing benefits that create an environment where you can thrive both personally and professionally. From our inclusive hiring practices and mandatory training on creating a safe work environment to our flexible working hours and generous parental leave, we prioritize the well-being and success of our employees. Our commitment to professional development is evident through our mentorship programs, job training initiatives, and support for professional certifications. Additionally, our company-sponsored outings and various time-off benefits ensure a healthy work-life balance. Join us at Kanerika and become part of a vibrant and diverse community where your talents are recognized, your growth is nurtured, and your contributions make a real impact. See the benefits section below for the perks you’ll get while working for Kanerika.
Locations
We are located in Austin (USA), Singapore, Hyderabad, Indore and Ahmedabad (India).
Job Location: Hyderabad, Indore and Ahmedabad.
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We are looking for A highly skilled Full Stack .NET Developer with strong hands-on experience in C#, .NET Core, ASP.NET Core, Web API, and Microservices Architecture. Proficient in developing scalable and high-performing applications using SQL Server, NoSQL databases, and Entity Framework (v6+). Recognized for excellent troubleshooting, problem-solving, and communication skills, with the ability to collaborate effectively with cross-functional and international teams, including US counterparts.
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· Cloud Platform: Microsoft Azure
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· Front-End Development: Angular Material, HTML5, CSS3, Responsive UI Development
· Additional Skills: Excellent troubleshooting abilities, strong communication (verbal & written), and effective collaboration with US counterparts
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· Bachelor’s degree in Computer Science, Engineering, or a related field, or equivalent work experience.
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· Strong hands-on experience on C#, SQL Server, OOPS Concepts, Micro Services Architecture.
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3. Health Insurance and Wellness Benefits:
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iii. Disability Insurance: Offers financial support in case of disability.
4. Child Care & Parental Leave Benefits:
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ii. Generous Parental Leave: Allows parents to take time off after the birth or adoption of a child.
iii. Family Medical Leave: Offers leave for employees to take care of family members' medical needs.
5. Perks and Time-Off Benefits:
i. Company-sponsored outings: Organizes recreational activities for employees.
ii. Gratuity: Provides a monetary benefit as a token of appreciation.
iii. Provident Fund: Helps employees save for retirement.
iv. Generous PTO: Offers more than the industry standard for paid time off.
v. Paid sick days: Allows employees to take paid time off when they are unwell.
vi. Paid holidays: Gives employees paid time off for designated holidays.
vii. Bereavement Leave: Provides time off for employees to grieve the loss of a loved one.
6. Professional Development Benefits:
i. L&D with FLEX- Enterprise Learning Repository: Provides access to a learning repository for professional development.
ii. Mentorship Program: Offers guidance and support from experienced professionals.
iii. Job Training: Provides training to enhance job-related skills.
iv. Professional Certification Reimbursements: Assists employees in obtaining professional certifications.
v. Promote from Within: Encourages internal growth and advancement opportunities.
If Your Interested contact me
sairam.akirala
@
kiaraglobalservices.com
or
798
9
8121
78
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Location: Remote.











