Business Development Executive

Role Objective

The Product Marketing Manager will own the positioning and market narrative for Instanodes, ensuring the product is clearly understood, differentiated, and effectively adopted across target customer segments. This role sits at the intersection of Product, Sales, and Growth and is responsible for translating a technically complex infrastructure offering into clear, compelling value propositions for developers, startups/scale-ups, and enterprise customers. The PMM will drive go-to-market (GTM) strategy, enable the sales team with strong collateral, and ensure that every product launch and feature release is aligned with market needs and customer outcomes.

Key Responsibilities

1. Positioning & Messaging

a. Define and refine Instanodes’ positioning across key audiences:

• Developers building on blockchain infrastructure
• Startups and scale-ups launching or scaling Web3 products
• Enterprise organizations and rollup clients

b. Develop clear messaging frameworks that communicate product value, technical differentiation, and business outcomes.

c. Build messaging pillars, value propositions, and product narratives that can be used consistently across marketing, sales, and partnerships.

2. Competitive Intelligence

a. Conduct ongoing competitive analysis against node and infrastructure providers.

b. Identify differentiation in performance, reliability, scalability, pricing, and developer experience.

c. Create internal insights and external positioning to help Instanodes stand out in a crowded Web3 infrastructure market.

3. Go-to-Market Strategy

a. Create GTM plans and playbooks for:

• New feature releases
• New blockchain integrations and chains
• Enterprise offerings and solutions

b. Collaborate with Product and Growth teams to plan launches, announcements, and campaigns.

c. Define target personas, use-cases, and adoption strategies for each release.

4. Sales Enablement

a. Equip the Sales and Business Development teams with clear, practical assets including:

• Pitch decks
• Battle cards
• Case studies
• Demo scripts

b. Train internal teams on product value, use-cases, and messaging.

c. Gather feedback from Sales and continuously improve enablement material.

5. Content & Website Ownership

a. Own product and solution page content on the website.

b. Translate complex technical features into benefits-driven content understandable by both technical and business stakeholders.

c. Ensure website messaging supports lead generation and conversion.

6. Cross-Functional Collaboration

a. Work closely with Product Managers to understand roadmap and capabilities.

b. Align with Growth/Marketing teams on campaigns and demand generation.

c. Partner with Sales to support enterprise conversations and outbound efforts.

d. Act as the “voice of the market” inside the organization.

Requirements

1. 4–7 years of Product Marketing experience (preferably in B2B SaaS, developer tools, or infrastructure products)
2. Strong ability to understand and communicate technical concepts
3. Experience collaborating with sales and outbound teams
4. Proven capability to simplify complex technical offerings into clear business value
5. Exposure to Web3, blockchain infrastructure, or developer platforms is strongly preferred

Success KPIs

1. Increase in product page conversion rates
2. Improvement in sales win-rate
3. Higher feature adoption and usage
4. Positive internal feedback from sales teams on enablement assets and clarity of messaging

1. Research, Implement, Monitoring, and Report on Organic search

2. Keyword research and mapping

3. Content writing and optimization

4. Link-building outreach campaigns

5. Acquire backlinks

6. Editorial negotiations

7. Maintaining SERPs

8. Work on standard and current SEO practices

9. Auditing existing website

10. Recommend changes to website architecture, content, linking, and other factors to improve

SEO positions for target keywords

11. Work on SEO reporting

Skills & Requirements

1. Excellent written and verbal communication skills

2. Knowledge of technical aspects of search engines, search algorithms, ranking factors etc.

3. Demonstrated knowledge of SEO skills like on-page SEO, and website analytics.

4. Strong operational excellence in link building – NOT outdated practices like (directories,

bookmarking, etc.)

5. Knowledge of outreach to editors to form collaborations for publishing our content on their

portal – this is a must-have. Candidate to show clear experience of achieving this in this past

employment.

6. Strong experience in the use of Google Analytics and Google Search Console

7. Ability to solve problems and identify opportunities through data analysis and critical

thinking

8. Strong attention to detail, excellent organizational skills, and ability to manage multiple

projects and responsibilities

9. Agency background preferable

CTC

20,000/- p.m. to 30,000/- p.m.

Job Description 

• Developing user-facing applications using Vue.js 
• Building modular and reusable components and libraries 
• Optimizing your application for performance 

• Implementing automated testing integrated into development and maintenance workflows 
• Staying up to date with all recent developments in the JavaScript and Vue.js space 
• Proposing any upgrades and updates necessary for keeping up with modern security and development best practices 
• Solving problems and providing not only workable but also maintainable solutions.  
• Keeping an eye on security updates and issues found with Vue.js and all project dependencies 

• Mentor other people, provide feedback and grow as a part of the team.  
• Implementing custom plugins made in Vue. 
   

Job Specification 

• Outstanding experience in Web Development based on Vue.js. 
• At least 4+ Year of experience in Vue.js development. 

• Excellent Experience in Java Script, Typescript. 
• Familiarity with newer specifications of ECMAScript is a plus. 
• Excellent experience with Vuejs/Vuetify and Vuex. 
• Knowledge how Vue compilation works and different compilations techniques. 
• Knowledge about performance analysis tools and techniques. 

• Hand on Node.JS/Express JS. 
• Database: MYSQL/MongoDB. 
• Good experience in using Vue UI components, HTML5, CSS3, JavaScript, jQuery, Bootstrap, Material Design. 
• User authentication and authorization between multiple systems, servers, and environments. 
• Experience working within team structures for code review, source code management, continuous integration, and automated deployments 

• Excellent troubleshooting skills.  
• Strong communication skills, from written documents (such as design documents) to verbal discussions (like design reviews). 
• Proficient understanding of code versioning tools, such as Git. 
• Understanding fundamental design principles behind a scalable application. (When large data from API need to be fetch). 
• Able to integrate the unit testing framework in Vue. 

• Experience working in an Agile environment.   
• Good communication skills. 

• Storing data and ensuring that it is displayed to that user who are supposed to have access to it
• Developing business logic for systems to process in the front end
• Managing APIs resources which work across the Product Architecture
• Participating in the architecture of a system and data science analysis
• Organizing the logic of the system which runs across various tiers
• Involving in building frameworks or the architecture to make it easier to program against
• Back-end developers should have the skill for implementing algorithms and solving system related problems

Desired Candidate Profile

• 2-5 years of experience in rest api/Database design, development and architecture
• Strong programming and debugging skills with sound understanding of data structures, algorithms, and object oriented programming
• PHP/ Mysql experience with hands on application delivery is a must
• Hands on experience with an API management
• Experience with synchronous and asynchronous interfaces and Microservice API development is a must
• Hands-on experience with version control system like Git is desirable
• Knowledge in PHP, Codeigniter, Doctrine, MySQL, ElasticSearch, ReST endpoint development
• Implementing API management using API management software (like Apigee or others) to include API proxies mashups, rate limiting, security, analytics, monetization and developer portals
• Kafka/RabbitMQ messaging architecture notification
• Knowledge of Algorithms and data structures is also essential
• An awareness of security concerns is important, as each layer has its vulnerabilities
• Knowledge of the differences between multiple delivery platforms like mobile vs. desktop
• Basic exposure to frontend techs like HTML and CSS is desirable    

• A Golang developer role is to build optimized, scalable, and modular software using required technologies. You are tasked with developing and coding back-end components and connecting applications to other web services.

• Research and test new technologies
• Collaborating with others to build and develop a quality
• Monitoring and Oversee company’s data
• Managing users and user roles
• Detecting, announcing, and correcting errors
• Proposing alternative solutions

• To cooperate with other stakeholder to design, develop, test, release and improve services
• Maintain development standards, practices & principles
• Build scalable and maintainable software
• Analytical approach on what and how

• At least 4 years of experience with Golang.
• Have expertise in implementing micro services (using tools and technologies for messaging, RPC, containerization, etc.)
• Experience working with SQL/NoSQL databases, ability to write complex queries and optimize them
• Understanding of containerization technologies (Docker, RKT, Kubernetes, etc.)
• Basic experience with CI/CD systems (Jenkins, TeamCity, GoCD, Concourse, etc.)
• Basic experience working with AWS/Google Cloud