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CRO & Funnel Optimization
CRO & Funnel Optimization
Arting Digital's logo

CRO & Funnel Optimization

Pragati Bhardwaj's profile picture
Posted by Pragati Bhardwaj
2 - 4 yrs
₹6L - ₹9L / yr
Remote only
Skills
B2B Marketing
SaaS
Web Analytics
A/B Testing
Data-driven testing
skill iconGoogle Analytics
SEMRush
Hubspot

CRO & Funnel Optimization

 

Experience: 1-4y

 

Remote Mode of Work

 

Budget: 9 LPA

 

Skills:

 

B2B SAAS Marketer, Web Analytics, A/B Testing, Data Driven Tools (Google Analytics, Hubspot, SEMrush, Zoho Campaign, Google tag manager).

 

Roles & Responsibilities:



  • Craft and implement data-driven CRO strategies, elevating website performance and boosting conversion rates.   
  • Collaborate with SEO & PPC teams, breathing life into underperforming blogs/landing pages for improved SERP and MQLs.
  • Conduct qualitative & quantitative research, uncovering insights to enhance website metrics and MQLs.
  • Team up with Content, Sales, & PMM to align messaging with customer pain points and keyword intent.
  • Bring design/layout changes to life with the designer and developer, optimizing user flows.
  • Execute A/B and multivariate tests, recording experiments and tracking their impact on conversion metrics.
  • Collaborate with the sales team to revolutionize downstream conversions, devising creative plans for MQLs to SQLs and enhanced closed-won percentages.


Requirements


  • 1-4 years of CRO experience in B2B SaaS marketing.
  • Strong communication & interpersonal skills.
  • A/B testing and optimization proficiency.
  • Understanding of user experience and content flow.
  • Readiness for remote work.
  • Project management skills, mastering multitasking and   meeting deadlines.
  • Strong analytical & presentation skills.
  • Critical thinking & problem-solving abilities.
  • A relevant marketing degree or CXL certification in CRO is a  plus.


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Shubham Vishwakarma

Full Stack Developer - Averlon
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About Arting Digital

Founded :
2021
Type :
Products & Services
Size
Stage :
Profitable

About

Arting Digital is Digital Transformation organization working with client across marketing, analytics and digital transformation. We enable enterprises and marketers take advanced data-driven decisions and boost the effectiveness and success of their digital properties including websites, social media, online platforms, digital devices, the web or mobile-based applications, providing IT resources and more. Combining progressive analytics practices, technology, and domain expertise — our custom solutions help clients connect data and insights with business decisions. Join Our Talent Pool for Job Opportunities! Link: https://forms.gle/AdSTCwnbo2r3sQTx9
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