Competitive Intelligence Analyst - Sr Marketing Specialist

As a Digital Marketing Manager at Brainstorm Force, you’ll be responsible for planning, leading, and optimizing multi-channel marketing initiatives that directly impact our growth.

You will own key marketing channels, manage end-to-end campaigns, and guide a small team of cross-functional collaborators to improve performance.

Why You’ll Love Working With Us

• Remote work
• Flexible working hours
• Competitive pay
• Paid time off
• Allowances for setting up workspace
• Excellent work-life balance
• Career growth opportunities

Your role bridges hands-on execution (experiments, funnels, campaigns) with channel ownership and performance leadership - driving traffic, conversions, and retention.

Key Responsibilities:

Marketing Strategy & Campaigns:

• Own and execute data-driven marketing campaigns across SEO, paid ads, content, affiliates, and email.
• Align channel strategies with business and product-level goals.
• Plan and coordinate product launches, cross-sell/upsell campaigns, and retargeting flows.
• Lead end-to-end execution - from idea, creative briefs, and collaboration with stakeholders to delivery and reporting.

Channel & Funnel Management:

• Take ownership of channels like SEO, email, paid, content, or affiliates and ensure measurable performance improvements.
• Build and optimize funnels for awareness → nurture → conversion → retention.
• Test and iterate creatives, landing pages, CTAs, and email sequences for higher engagement and conversions.

Performance Tracking & Optimization:

• Monitor campaign performance using GA4, Looker Studio, Hotjar, and SEO tools.
• Report ROI metrics such as CAC, ROAS, CTR, conversion rates, and revenue impact.
• Run A/B or multivariate experiments to validate growth hypotheses and scale what works.

Content & Partnerships:

• Collaborate with content, design, and creator/affiliate partners to produce high-converting assets.
• Support and scale affiliate and influencer partnerships with strategic campaigns and content co-creation.
• Ensure content strategies engage the right audience across blogs, social, and partner channels.

Team Leadership & Collaboration:

• Mentor and guide junior marketers (Marketing Associates / Specialists) on execution and outreach best practices.
• Delegate effectively, providing clear briefs and ensuring campaign consistency.
• Partner with product and design teams to align messaging, assets, and user experience.

Required Skills and Qualifications:

• 4-7 years of digital marketing experience, with proven success executing and managing multi-channel campaigns.
• Strong ownership of marketing channels including SEO, email, ads, content, affiliates, or influencers.
• Proficiency in analytics and campaign tools (GA4, Looker Studio, Semrush/Ahrefs, Meta Ads Manager, UTM tracking).
• Excellent writing and copy-editing skills, with the ability to simplify and clarify messaging.
• Strong grasp of conversion funnels, attribution, CAC, LTV, and performance-driven growth methods.
• Comfort in leading campaigns, mentoring juniors, and collaborating with cross-functional teams.
• Strong analytical mindset with the ability to turn data into insights and improvements.
• Strong execution discipline: balancing speed, quality, and persistence.

Good-to-Have Qualities -

• Experience in the WordPress, SaaS, or website builder ecosystem.
• Ability to understand the mindset and workflows of web designers, developers, and creators.
• Past leadership in affiliate/influencer partnerships.
• Comfort with AI tools to accelerate copy, workflows, and research.

KPI's for Success:

• Increased traffic and conversions from owned channels.
• Growth in signups, website traffic and product revenue.
• Improved conversion rates across funnels and campaigns.
• Number and quality of partnerships, affiliates, and creators engaged.
• Execution of successful product launches or large campaigns.
• Improved team velocity and on-time delivery of campaigns.

Looks interesting? Apply now and be part of our awesome team!

Executive - AR:-

 • Average ability on calling, spoken and written English with moderate medical billing knowledge. 

• Should be able to work independently with minimal supervision, on moderate and complex tasks with guidance from supervisors 

• Should be a team player and collaborate in solving the issues and problems. 

Roles & Responsibilities: 

• Ability to talk to insurance companies & check online for outstanding payments and document the conversation/ findings on patient account and assigned WP as per the standardization protocol with required accuracy. 

• Willingness to work in the night shift 

• Meet Compliance requirements like HIPPA etc. 

• Meet QMS and ISMS requirements 

• Meet productivity and quality standards.

Sr. Executive - AR:-

• Above average calling, spoken and written English skills, high medical billing knowledge 

• Should work independently, and with minimal supervision, on complex tasks with guidance from supervisors 

• Should be a team player and collaborate in solving the issues 

Roles & Responsibilities: 

• Ability to analyze a claim and talk to insurance companies & check online for outstanding payments and take necessary action, so that the claim is closed 

• Mentor and guide team members 

• Willing to work in Night shifts 

• Ensure required quality standards.

Analyst - AR:-

• Offers solutions, suggestions & improvements and also help on client specific reports to their immediate supervisor 

• Should be a team player, mentor the trainees and collaborate in solving the issues and problems 

Roles & Responsibilities: 

• Should have the ability to identify global issues, root cause of the problem and take corrective and systemic actions. 

• Ensure required quality standards. 

• Clear the rejections 

• Check whether the response is received in a timely manner 

• Check process dashboard on time; if any rejection found 

• Generate Insurance Collection summary report grouping by Insurance and sub-grouping. 

• Work on the denial bucket claims 

• Resolve the denied claims 

Sr. Analyst - AR:-

• Capable of handling minimum team of 5-10 

• Identify the global issues proactively and offer resolutions and recommendation to eradicate from reoccurring. 

• Should be able to mentor the team members 

• Ability to generate client specific reports and assist immediate supervisor on day to day operational needs. 

• Exceed individual productivity and quality standards as per org policy. 

• Assist team to achieve the minimum productivity and quality benchmark. 

• Should be a team player and collaborate in solving the issues and problems. 

Roles & Responsibilities: 

• Should have the ability to identify global issues, root cause of the problem and take corrective and systemic actions. 

• Ensure required quality standards. 

• Clear the rejections 

• Check whether the response is received in a timely manner 

• Check process dashboard on time; if any rejection found 

• Generate Insurance Collection summary report grouping by Insurance and sub-grouping. 

• Work on the denial bucket claims 

• Review EOB, post the denials and take appropriate action on the denials. 

• Resolve the denied claims.

• A Natural Language Processing (NLP) expert with strong computer science fundamentals and experience in working with deep learning frameworks. You will be working at the cutting edge of NLP and Machine Learning.

Roles and Responsibilities

• Work as part of a distributed team to research, build and deploy Machine Learning models for NLP.
• Mentor and coach other team members
• Evaluate the performance of NLP models and ideate on how they can be improved
• Support internal and external NLP-facing APIs
• Keep up to date on current research around NLP, Machine Learning and Deep Learning

Mandatory Requirements

• Any graduation with at least 2 years of demonstrated experience as a Data Scientist.

Behavioral Skills

Strong analytical and problem-solving capabilities.

• Proven ability to multi-task and deliver results within tight time frames
• Must have strong verbal and written communication skills
• Strong listening skills and eagerness to learn
• Strong attention to detail and the ability to work efficiently in a team as well as individually

Technical Skills

Hands-on experience with

• NLP
• Deep Learning
• Machine Learning
• Python
• Bert

Preferred Requirements

• Experience in Computer Vision is preferred

·        Qualification: bachelor’s or master’s degree in computer science, Engineering, or related field.

·        Proven 4+ years of experience in full stack development, including proficiency with React, Tailwind CSS, Python, and Flask.

·        Strong understanding of Graph QL concepts and hands-on experience with Ariadne or similar frameworks.

·        Familiarity with containerization using Docker for application deployment.

·        Demonstrated expertise in machine learning model integration, preferably using the Hugging Face framework.

·        Experience deploying machine learning models on cloud platforms such as Replicate and AWS is a strong plus.

·        Excellent problem-solving skills and a proactive attitude towards learning and adapting to new technologies.

·        Should have experience in Backend: Python, Flask Framework, Langchain ML Ops Framework, Ariadne Graph QL Framework, Docker. Frontend: React, Tailwind. ML Model Development – Hugging Face Model Training, ML Deployment onto Replicate or AWS

Responsibilities 

- Responsible to translate the design wireframe to WordPress/Opencart/Ecommerce frameworks with the help of Component, Plugins and modules.

- Knowledge of multiple front-end languages and libraries (e.g. HTML/ CSS, JavaScript, XML, jQuery)

- Knowledge of multiple back-end languages (e.g. C#, Java, Python) and JavaScript frameworks (e.g. Angular, React, Node.js)

- Responsible for handling WordPress and its components / plugins upgrade , customization / creation of web application and portal development independently.

- Should have a strong understanding of Logic and Data Structure.

- Passion for best design and coding practices and a desire to develop new bold ideas.

- Code and modify custom applications using CMS Platforms.

- Responsible for both back - end and front - end development , including Modifying WordPress themes and plugins.

- Strong MySQL database skills.

- Comfortable working with front - end technologies (HTML , CSS , Jquery , JavaScript)

- Experience of CMS like Wordpress , Opencart , Magento.

- The candidate should have a strong understanding of industry trends and content management systems.

- Experience with responsive and adaptive design is strongly preferred.

- Also , an understanding of the entire web development process , including design , development , and deployment is preferred.

- Having experience of WooCommerce Customization , WooCommerce develops / modify add - ons , WooCommerce API , Wordpress / WooCommerce Webhooks , WooCommerce Payment Gateway development and Wordpress API.