Business Development Manager

Position Summary:

We are seeking a highly motivated and data-driven Marketing Growth/Demand Generation Manager to join our marketing team. You will play a crucial role in optimizing the lead-to-customer conversion process by enhancing lead engagement and scoring methodologies. This role requires a blend of creativity and analytical skills to effectively manage email nurture strategies, improve website engagement through chat and CTA optimization, and oversee landing page effectiveness. Additionally, you will be responsible for the execution of targeted newsletter programs and will support marketing operations through tools such as Marketo and various analytics dashboards.

Qualifications:

• Proven experience in digital marketing with a focus on lead conversion and engagement.
• Expert in marketing automation tools (specifically Marketo) and CRM platforms (specifically Salesforce).
• Strong analytical skills and experience with A/B testing, data analysis, and optimization techniques.
• Experience with web analytics and dashboard creation (e.g., Looker or similar).
• Excellent written and verbal communication skills, with an ability to create compelling content for various audiences.
• Creative thinker with the ability to troubleshoot issues quickly and effectively.
• Strong organizational skills and attention to detail.

Education:

• Bachelor’s degree in Marketing, Business, Communications, or a related field. 

Experience:

• At least 5-10 years of experience in a digital marketing role with a proven track record of improving lead conversion rates.

Why should you join us?

Experience the thrill of working in a high-growth startup!

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What we are looking for:

1. Fluent spoken and written English communication

2. Good with Google Sheets/Excel

3. Strong Attention to Detail skills

4. Strong analytical skills and an ability to make solid decisions and evaluate campaign performance based on data

5. A bachelor's degree in Engineering would be preferred

6. Strong googling skills

7. Willingness to work from our office in Bavdhan, Pune

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Your day-to-day responsibilities will include:

1. Identify relevant influencers on all social media

2. Dealing with everything about influencer marketing from A to Z: Briefing, negotiation, and managing influencer relations

3. Day-to-day account management, including the review of influencer trackers, reports, recaps, maintaining database invoices, budget management, revenue and engagement through attribution platform, etc

4. Managing ongoing influencer/brand ambassador programs

5. Uncover, experiment, and leverage new emerging channels and opportunities to accelerate growth

6. Engaging with top micro-influencers operating across different countries and platforms

Compensation: ₹5 - ₹10 L per year

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Office Location: 2nd Floor, Malhar Building, Rohit Nagar, near Chandani Chowk, Bavdhan, Pune

We are looking for a talented and competitive Marketing Manager, who has experience working with Healthcare or SaaS product companies, to join our team. This role will play a fundamental role in achieving our ambitious customer acquisition and revenue growth objectives.
You will be responsible for understanding the RCM and PI market landscape, identifying
your target audience, and collaborating to create the strategic positioning, targeting
plan, and channel mix to meet your category’s pipeline target.

The ideal candidate should be a self-starter who thrives in a fast-paced environment.

Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Requirements:

• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least 4 years' experience as a marketing manager.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

• Product messaging and positioning
• Go to Market Strategies
• Content Development 
• Market, customer, and competitive analysis
• Designing & Evaluating Marketing Collaterals/ Promotional Plans
• Demand generation 
• Evangelism

As the Field Marketing Manager, you will be responsible for developing and executing marketing campaigns and programs to support the sales team in driving revenue growth in targeted geographic regions. You will work closely with sales, product, and marketing teams to plan and execute regional marketing programs that generate demand and increase brand awareness.

Roles and Responsibilities:

• Planned, create, and execute marketing campaigns and programs that align with the sales team’s objectives and drive revenue growth in specific geographic regions.
• Collaborate closely with the sales team to understand their needs and develop marketing strategies and materials that support their efforts in generating leads, nurturing prospects, and closing deals.
• Conduct thorough research and analysis to identify key market segments, customer profiles, and regional trends. Use this information to develop regional marketing plans and initiatives that effectively reach the target audience and drive demand.
• Work with the marketing team to ensure consistent brand messaging and positioning in all regional marketing efforts. Collaborate on the development of marketing materials, including digital content, advertisements, event materials, and social media campaigns, to enhance brand awareness and build a strong market presence.
• Planned, coordinate, and execute regional events, trade shows, and conferences to generate leads and increase brand visibility. This includes managing logistics, coordinating with vendors and partners, developing event messaging and materials, and tracking event performance.

Requirements:

• Bachelor’s degree in marketing, business, or a related field.
• 5+ years of experience in field marketing or a related role, preferably in the technology industry.
• Proven track record of creating and executing successful field marketing programs and campaigns.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Excellent communication skills, both written and verbal, with the ability to effectively collaborate with cross-functional teams.
• Demonstrated ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
• Experience with marketing automation platforms, such as Hubspot or Marketo, and CRM systems, such as Salesforce.

• PL ownership: Drive and ensure 100% achievement of the targeted sales numbers of the category. 
• Ensure Profitability by negotiating the best category margins, securing marketing support from brands, and focusing on delivering the budgeted top-line and bottom-line.
• Assortment planning: Ensure we have a competitive catalog compared to other players across brands and sub-categories. 
• Customer Experience: Anticipate and create solutions for customer pain points. Should be able to resolve customer escalation and deliver on the expected NPS for the category. 
• Category marketing: Create weekly, monthly, and quarterly calendars  Have joint marketing plans signed off with partner brands, execute the plan in coordination with the internal team
• Operational efficiency: Work with cross-functional teams like CS, Finance, Sales to ensure a smooth functioning system and to be able to deliver on the required set of parameters measured across each function
• Working with customers and merchandisers and finding new ways of expanding product categories.
• Responsible for demand and supply planning both sides of the business and planning marketing and sales strategies for the category growth.
• Joint Planning with Product / Sales and Marketplace team: Work closely with the marketplace team to ensure sufficient visibility to our products and jointly participate in the marketing events conducted on the platform.

1. 2-7 years of experience in global category roles, preferably digital categories.
2. Hands-on in Sales, Operations, and Category Management.
3. Strong analytical aptitude in problem-solving, multi-tasker, critical thinker, and a tactical executioner with a proven track record of finding solutions to business problems.
4. Good communication skills / Good analytical skills along with sales/marketing knowledge.
5. MBA from reputed colleges would be preferred 
6. Team management experience will be a plus, its cross functional role. 
7. A strategic thinker along with a growth mindset will be a right fit

A wholesome opportunity in a fast-paced environment will enable you to juggle between concepts yet maintain the quality of content, interact, share your ideas, and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the benefits of being at Plum (a vertical in Company‍

A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, San Francisco, and Dublin. We have three products in our portfolio: Plum, Empuls, and Compass. Plum works with over 1000 global clients. We help our clients engage and motivate their employees, sales teams, channel partners, or consumers for better business results.

We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. However, we assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.

We are looking for a result-driven b2b Diamond and Diamond Jewellery Marketing for Overseas with good experience in certified and non certified loose diamonds and have knowledge of Lab Grown diamond. Candidates to be responsible for all sales job duties, from generating leads to closing sales in overseas and develop contacts from his own in USA & European. Duties and responsibilities include working closely with customers to determine their needs, answer their questions about our products and recommend the right merchandise. You should be able to promptly resolve customer complaints and ensure maximum client satisfaction. Analysis of the needs of existing/potential customers to meet their requirements.

A good understanding of Loose Diamonds, Certified Diamonds and Diamonds & Diamonds Jewellery and experience in the required field is most important. Knowledge of Natural & Lab grown diamonds. Exposure of the overseas market is also necessary.

For Overseas Diamond & Jewellery Marketing the candidates with good USA & European marketing & contacts will do. Have to work in Night and evening shift.