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Sales Marketing Executive
Sales Marketing Executive

Sales Marketing Executive at Booch Beverages · Bengaluru (Bangalore) · 0.6 - 4 years · ₹3L - ₹3.5L / yr · Bootstrapped · Posted 24 Apr 2023

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Sales Marketing Executive

Dheeraj M's profile picture
Posted by Dheeraj M
0.6 - 4 yrs
₹3L - ₹3.5L / yr
Bengaluru (Bangalore)
Skills
Sales
Marketing
Field marketing
Product Marketing
Marketing Strategy
About Booch:
Booch is India’s first ‘non-alcoholic fermented’ drink that helps you to release your stress with without getting drunk or dizzy at your workplace, home, or anywhere you want to get relax.  Booch has a unique flavour, low calories with a relaxation effect, making it irreplaceable with any other beverage.
It is led by alumni from top educational and professional organisations with the ambition of “Flying sober” in a world which is full of stress.

Roles & Responsibilities:
• Execute Marketing and Sales plans to achieve set business goals.
• Create strategies to build an immersive and engaging consumer with product experience at retail, brand events and offline community.
• Work with cross-functional teams to execute offline activities to increase brand awareness across Events, Retail shop and Community.
• Analyse sales data, campaign parameters and implement learning in future. Generate sales and marketing reports as per campaign.
• Contribute to building and executing sales and marketing strategies through on-ground pulse monitoring feedback bottom-up; competition scope research, platform determination, benchmarking, messaging and audience identification.
• Recommend & execute promotional activities in coordination with sales team.
• Ideate consumer connect initiatives to promote brand awareness and recall among consumers.
• Collaborate with the supply chain & sales ops teams to ensure consistency of consumer experience at offline activation.
• Undertake daily administrative tasks to ensure the functionality and coordination the team activities.
• Assist the creative team in designing and developing marketing collateral and promotional materials.
• Work closely with online teams who monitor forums and social media channels with an aim to conciliate and serve the customer’s order fulfilment needs on-ground.

Prerequisites:
• 1 - 2 years of experience in Marketing and or sales.
• Sound knowledge of sales and marketing strategies, channels, and branding for FMCG products.
• Good leadership, communication, and collaboration abilities.
• Strong time management and organizational abilities.
• Ability to travel as necessary.
• MBA from a reputed B- School is desirable but not essential


Industry Type: FMCG
Employment Type: Full Time
Role Category: Marketing & Sales
Location: HSR Bangalore
Salary Range: - Rs 25k to 35k/Month
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About Booch Beverages

Founded :
2021
Type :
Product
Size :
0-20
Stage :
Bootstrapped

About

Booch Beverages is a company that specializes in fermented non-alcoholic drinks. Booch is distinct from typical soft drinks, cold drinks, health drinks, mocktails, and hard drinks. It is designed to act as a stress buster. The secret ingredient, L-theanine, is naturally found in green tea and is said to provide maximum relaxation. The fermentation process gives Booch its beer-like flavour.

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Reporting & Analytics

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  • Sales enablement effectiveness
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Qualifications

Education

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
  • MBA in Marketing is preferred.

Experience

Marketing Executive

  • 1–4 years of experience in marketing, preferably in B2B, FinTech, Financial Services, or Channel Marketing.

Marketing Manager

  • 5–8 years of experience managing marketing campaigns, partner engagement, and sales enablement initiatives.

Required Skills & Competencies

  • Strong campaign planning and execution capabilities.
  • Excellent written and verbal communication skills.
  • Experience managing email marketing, WhatsApp campaigns, and digital communication channels.
  • Ability to create compelling marketing collateral and presentations.
  • Strong stakeholder management and cross-functional collaboration skills.
  • Analytical mindset with the ability to interpret campaign performance and recommend improvements.
  • Excellent project management and organizational skills.
  • Proficiency in Microsoft Office and Google Workspace.
  • Experience with CRM and marketing automation platforms is preferred.
  • Familiarity with Canva, Adobe Creative Suite, or similar design tools is an advantage.

Preferred Industry Experience

  • FinTech
  • Financial Services
  • Wealth Management
  • Investment Platforms
  • Banking & NBFC

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A successful candidate will:

  • Drive consistent engagement with channel partners through structured marketing initiatives.
  • Execute high-impact campaigns aligned with business and sales objectives.
  • Improve product awareness and partner participation.
  • Enable the sales team with timely and effective marketing collateral.
  • Support lead generation and revenue growth through strategic marketing programs.
  • Build a scalable partner marketing engine that strengthens brand recall and business performance.


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