Product Marketing Manager

Job Description:

We are looking for a highly creative and talented Content Writer with expertise in crafting compelling advertisements and SEO-driven blog content. This role requires someone who is not only a wordsmith but also a creative thinker, capable of translating complex ideas into clear, persuasive, and engaging copy that captures the attention of the audience. The ideal candidate will be proficient in producing ads that resonate with customers and blogs that rank well on search engines.

Key Responsibilities:

• Ad Copywriting: Create persuasive and attention-grabbing content for various advertising platforms (Google Ads, Facebook Ads, Instagram, etc.) that drive conversions and engagement. (Must have prior experience in writing effective ad copies).
• SEO Blog Writing: Write high-quality, SEO-optimized blog posts that are informative, engaging, and rank well on search engines.
• Creative Concept Development: Work closely with the marketing team to brainstorm and develop creative content ideas and campaigns that align with brand messaging and goals.
• Content Strategy: Assist in the development of content strategies to ensure all written material is aligned with the overall marketing objectives.
• Content Editing & Proofreading: Review and edit content for clarity, consistency, and accuracy, ensuring it adheres to the brand voice and guidelines.
• Trend Monitoring: Stay up-to-date with industry trends, marketing strategies, and the latest SEO best practices to continually improve content quality and engagement.

connect me at - https://www.linkedin.com/in/babitagupta7?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3B0hqjPd9SQoiOyl5Rh3PcRQ%3D%3D

About Company

Our client is a brand co-creation platform that transforms powerful ideas into authentic, profitable, and experience-led brands that can define the future of brands in key consumption categories. They now have 10 brands that are active and these are available across its own D2C channel, ecomm platforms and general and modern trade channels.

WHAT YOU’LL BE DOING:

• Lead Brand Marketing, Strategy, Content and Communication for existing and new brands
• Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis
• Translate brand strategies into brand plans, brand positioning, category, product planning and go-to-market execution plans
• Accountable to lead marketing campaigns, content, understanding the brand well, and integrating the brand communication across all channels
• Own and drive social media presence for the brand
• Develop & conduct marketing campaigns to increase traffic & conversion
• Create & deliver ambitious growth plans for the brand's D2C platforms and take onus of D2C business delivery.
• Driving performance on all performance-marketing channels such as Facebook, Google etc, as well as organic, direct and affiliate sources of revenue and traffic.
• Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives.
• Responsible for customer retention marketing activities and merchandising strategy for scaling up revenue.
• Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications.
• Work closely on increase conversions, cross-sell, and drive platform specific influencer activities, and focus on upselling to increase the customer engagement via multiple digital channels.

WHAT YOU’LL BRING TO THE TEAM:

• 7-10 years business and / or marketing experience in relevant start-up/ e-commerce/ D2C/FMCG organizations handling a large brand or 2/3 independent brands.
• Experience working for multiple brands at a time
• Strong experience using performance marketing to drive traffic growth and brand awareness
• Expertise in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
• Experience in managing digital first brands both from width & depth point of view
• Strength working with cross functional teams in a high growth environment
• Experience in creating end to end online customer journey

Job Title: Regional Sales head Job Category: Full time

Qualification Graduate in computer science, BE, /MBA Location Mumbai Maharastra

Salary Range 10 Lacks PA + Incentives Experience: More than 10 years

Position Overview:

As the Regional Sales Head for CBSE K-12 business, you will be responsible for driving revenue growth,

developing & managing a high-performing sales & support team, & establishing strategic partnerships within

Maharastra, Madhyapradesh, Gujarat, Rajsthan. Your leadership will be instrumental in expanding our market share

and ensuring our EdTech solutions reach a broader audience.

Required Skill set:

● Sales Leadership & process Optimization: Lead, mentor, and manage a team of Sales Managers

across four states, setting clear targets and expectations for individual and team performance with sales

processes, systems, and tools to enhance the efficiency and effectiveness of the sales team.

● Market Strategy & Analysis : Develop and execute a comprehensive sales strategy for the CBSE

K-12 segment within the assigned region, aligning it with the company's goals and objectives with

industry trends, competitor activities, and customer needs to provide insights and recommendations

● Revenue Growth: Meet and exceed regional revenue targets by identifying new business

opportunities, managing the sales pipeline, and negotiating contracts with key accounts.

● Market reporting and analysis: Regularly analyze sales data and performance metrics to provide

insights and recommendations to senior management, tracking progress against targets.

● Customer Engagement: Collaborate with the marketing team to create and execute regional

marketing strategies, promotions, and events that attract and retain customers.

● Strategic Partnerships: Identify & establish partnerships with educational institutions, school boards,

and other stakeholders to expand the company's influence and reach within the CBSE K-12 segment.

Qualification and experience:

● Bachelor's degree in Business, Marketing, or a related field (Master's degree preferred).

● Proven track record of success in regional sales leadership roles, preferably in the EdTech industry.

● Strong leadership and team management skills with the ability to motivate and mentor a sales team.

● Excellent communication, negotiation, and interpersonal skills.

● In-depth knowledge of the CBSE K-12 education sector in India.

● Analytical mindset with the ability to use data to drive decision-making.

● Results-oriented and target-driven approach to sales.

● Exceptional problem-solving abilities and adaptability.

● Proficiency in CRM software and sales tools.

● Willingness to travel within the assigned region as needed

Company Profile:

Scholarclone is an innovative EdTech company committed to transforming education through cutting-edge

technology solutions. We provide a range of online learning & administrative platforms, resources, & tools

designed to empower educators and learners alike. With a mission to make education accessible and engaging,

administrative solutions and integrated business applications to a wide spectrum of clients including education

institutes.

We are constantly on the lookout for smart and enthusiastic people with a can-do attitude. If that sounds like you, then come and be a part of YAALI! We offer a competitive salary and a great benefits package.

Requirements:
-Bachelor's degree required.
-Proven work experience (1-3 years) as a Copywriter/Content Writer or similar role.
-Candidate must be conversant with writing on multidiscipline content like technical documentation, storytelling, and copywriting.
-Familiarity with SEO guidelines and keyword research tools.
-Excellent written and verbal communication is mandatory.

Responsibilities:
-Drive traffic to pages and generate interest in our products and services by writing content and distributing it in various mediums.
-Blog on an ongoing basis to grow organic traffic through search, social, and our email subscribers.
-Coming up with new strategies to increase brand engagement and generate leads.
-Provide new content strategies to address gaps in our pages for increasing conversions.
-Ability to work with different teams to create and optimize content.
-Collaborate with designers to improve user experience.
-Stays up-to-date with the latest trends and marketing best practices.

If you are interested,apply here: https://www.bizappln.com/careers.html

• Planning and executing product marketing initiatives for the company's sellers
• Designing and improving acquisition, retention and referral journeys for sellers, across various products and services
• Conducting regular competitive analysis and identifying new possibilities to create seller-centric products
• Understanding conversion rate optimization principles and applying them to any revenue lines
• Developing understanding of consumer behavior and creating/ refining customer personas
• Keeping a track of marketing spend and revenue metrics across product lines and ensuring these are in sync with the overall business targets

What you need to have:

• Engg. from IITs, BITS Pilani, NITs or MBA from Tier 1 or Tier 2 Business schools
• 1-2 years of growth marketing experience is an advantage
• User-first mindset: you believe in gathering regular feedback from end users to improve business outcomes
• A zeal for quick execution and scale up
• Knowledge of tools (preferred but not necessary): Google Analytics, CRM, Power BI, MS Excel
• Ability to slice and dice data
• Extreme ownership
• Ability to speak your mind respectfully with fearless conviction
• A positive, can-do attitude
• Excellent problem-solving skills with deep attention to detail    

To get transparent and quick status update, apply on: https://rb.gy/lealon

What you need to have:

Responsibilities:

• Responsible for managing all aspects of the inside sales department and business generation process. 
• Build a robust inside sales team that exceeds sales goals.
• Ensure that sales pipeline remains to the optimum with qualified leads & prospects. 
• Source sales opportunities through email campaigns, social media and inbound lead management.
• Conducting webinars, online product demos and presentations with prospects. 
• Look for opening up opportunities for product trials and POC’s
• Negotiation and final closure of the intended sale.
• Collect and decipher the key understanding of the client's requirements and how our various solutions can be implemented in the existing process flow to enhance and improve the same. 
• Team with new and potential channel partners and distribution channels in different markets.
• Report on Sales metrics including Conversion Ratios
• Research accounts, identify key players and generate interest
• Analyse competitive prices of products and features available in the market

• Excellent verbal and written communication skills - fluency in verbal and written English is an absolute must.
• Proven work experience as an Inside sales manager.
• Excellent interpersonal and team management skills.
• Both Offshore & Onshore experience.
• Passionate to learn more about Virtualization, Cloud, IT Infrastructure and new trends.
• Strong experience with corporate sales and dealing with corporates that require IT solutioning and products (SAAS products, Cloud Services, Technology solutioning).
• Strong experience working with channel partners and resellers. 
• Having an established track record of deal wins across various geographic regions and who can identify new targets and regions to grow the company’s sales footprint.
• Proficient in handling Digital marketing tools to help with SEO, SMM and DMM. 
• In-depth understanding of the sales administration process.
• Experience in handling tools like GCP, AWS, PPC, Azure, EDM, Webinars, Blogs, etc. will be an added advantage.

Zoop.one is Looking for a Talented App Marketer who will create and execute effective acquisition strategies, launch new marketing programs, build relationships with networks and publishers, and optimise activities for return on investment and cost-efficiency.

Job Brief :

Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of our mobile app.

Responsible for managing online advertising and display campaigns, preferably third party app advertising campaigns with mobile ad networks 

 Plan, execute and manage the daily content of various channels (local and international), including social media, mobile app and video etc.

Creating strategies for generating bold and innovative ideas for growth via paid channels

managing advertising campaign execution, creating and optimising campaigns, analysing traffic data and solving problems).

Responsible for tracking, attribution, and overall data access to analyse key metrics including cost to acquire, quality of the traffic by source, and return on investment.

Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.

Identify and manage new & existing content providers, including both individuals and financial corporates.

Responsible for new customer acquisition via our mobile app.

Required Skills and Experience:

Must have experience in Mobile App marketing, UAC and app install campaigns on various paid and owned media like Google, Facebook, Apple Search Ads, etc

Worked on Google Analytics, Appsflyer, Clevertap and other popular tools for mobile attribution, acquisition, re-engagement..

Must have experience in paid mobile app marketing, mobile marketing, digital marketing, and/or display and search marketing..

Should understand the concepts of Lifetime value of a user (LTV) and its application.

Must have experience in delivering customer acquisition growth and optimisation across key metrics.

Experience

At least 3+ years of experience in App Marketing/ digital marketing/ financial editorial /Content Management .

Data-driven mindset with excellent analytical and problem-solving skills.

Experience Working within the Fintech ecosystem is a must.