Product Marketing Manager

Review Criteria

• Strong Product Manager Profiles
• 7+ years of product management experience, of which 2+ years in healthcare, pharmaceutical, life sciences, or AdTech domains
• Must have built or scaled products involving Data Science, Machine Learning, or AI
• Must have experience working end-to-end on product lifecycle — strategy, roadmap, development execution, stakeholder alignment, user research, product optimization, and adoption (0 to 1 product experience is preferred)
• Hands-on experience collaborating with engineering, data science, design, supply teams, and demand-side teams on parallel product initiatives
• Must have a strong understanding of demand-side and supply-side mechanisms, programmatic advertising, data intelligence products, or marketplace platforms
• Experience in companies serving Healthcare Professionals (HCPs), Pharma, Life Sciences, or HealthTech advertising is a must
• Top/Well known Product companies (preferably in HealthTech)
• CTC includes 20% variable
• HealthTech exposure is a must (current or past experience)
• Its an IC role

Preferred

• Experience working on AI-driven features such as predictive models, segmentation, personalization, or automated optimization

Job Specific Criteria

• CV Attachment is mandatory
• What is your preferred location — Noida or Mumbai?
• If you’re based in Mumbai, are you comfortable traveling to the Noida office for one week each month?
• Are you available for an in-person interview for one of the rounds?
• Which HealthTech company(ies) you have worked for?

Role & Responsibilities

We are seeking a visionary and technically savvy Principal Product Manager to lead the strategy, development, and growth of our Identity Resolution products, including the HCP Graph, probabilistic and deterministic identity solutions, and data partner integrations. This role sits at the intersection of data, product, and healthcare advertising, giving you the opportunity to shape how company identifies, unifies, and activates HCP audiences across the ecosystem. You will define the future of identity in healthcare marketing and play a pivotal role in building products that maximize both privacy compliance and advertiser ROI.

Key Responsibilities-

Product Strategy & Vision:

• Define and evangelize the vision for company's identity resolution products and HCP data graph.
• Build a product roadmap that balances technical innovation, market differentiation, and business impact.
• Conduct competitive research and explore emerging identity technologies to ensure company remains at the cutting edge of HCP data solutions.

Product Development & Execution:

• Lead end-to-end product lifecycle: ideation, requirement definition, development, launch, and iteration.
• Collaborate with engineering and data science teams to design scalable identity solutions leveraging first-party, third-party, and probabilistic signals.
• Author high-quality PRDs, user stories, and acceptance criteria, ensuring clarity for cross-functional teams.
• Drive integration strategy with data partners, DSPs, and other activation channels to expand company's reach and addressability.

Data & Privacy Expertise:

• Develop solutions that unify HCP identities across platforms while maintaining strict compliance with privacy regulations like HIPAA, GDPR, CCPA, and industry-specific rules.
• Ensure high identity match rates, data quality, and robust governance frameworks.
• Explore advanced techniques such as probabilistic linking, email-based resolution, and graph modeling to continuously improve audience unification.

User Experience & Enablement:

• Collaborate with UX designers to simplify complex workflows for internal teams and clients managing HCP audiences.
• Provide clear product documentation, training, and enablement materials to maximize adoption.

Performance & Optimization:

• Define metrics for success (match rate, segment addressability, HCP coverage, platform adoption) and continuously optimize solutions.
• Use data-driven insights to iterate on products, identify gaps, and enhance identity resolution accuracy and reliability.

Ideal Candidate

• Bachelor’s or Master’s in Computer Science, Engineering, Data Science, or related field.

Experience:

• 7+ years in product management, with significant experience owning data-centric products, preferably identity resolution, CDPs, DMPs, or large-scale data systems in AdTech/MarTech.
• Proven track record in data integration, audience unification, or identity resolution products.

Skills & Expertise:

• Strong knowledge of identity systems: deterministic and probabilistic matching, identity graphs, email-based resolution, hashed identifiers, device IDs, and consent management.
• Deep understanding of healthcare and HCP data ecosystems is a plus.
• Ability to translate complex technical solutions into clear product strategy and business impact.
• Exceptional stakeholder management, communication, and leadership skills.
• Strong analytical mindset with experience in SQL, data modeling, or analytics.
• Comfort operating in a fast-paced, high-growth environment and leading cross-functional initiatives.

Nice-to-Haves:

• Hands-on experience with machine learning for audience modeling or lookalike targeting.
• Familiarity with privacy-enhancing technologies, clean rooms, and data encryption.
• Experience building and scaling HCP identity graphs or multi-source data unification platforms.

Key responsibility areas of a Sr. Copywriter:

1. Develop content ideas and strategies for assigned brands

2. Ensure the smooth execution of content strategies

3. Create high-quality and engaging copies for digital platforms

4. Ensure the content aligns with the brand voice and messaging strategy

5. Develop and implement effective copywriting strategies to meet client objectives and campaign goals

6. Coordinate internally and externally for project completion

7. Conduct research and gather information for existing and new projects

8. Develop content guidelines for all assigned brands

9. Set processes for smooth workflow and adherence to existing structures

About the Role:

We are looking for a creative and research-driven Content Writer who can craft compelling and insightful content across multiple formats — from research papers and blogs to B2B/B2C marketing copies and AI-driven storytelling. The ideal candidate should have a flair for writing engaging narratives that simplify complex topics while maintaining authenticity and brand voice.

Key Responsibilities:

• Research, draft, and edit high-quality content for blogs, research papers, articles, and case studies.
• Create B2B and B2C marketing content tailored to specific target audiences.
• Develop AI-related blogs and thought-leadership pieces exploring new trends in artificial intelligence, technology, and innovation.
• Write persuasive and creative copy for campaigns, landing pages, social media, and newsletters.
• Apply storytelling techniques to make technical or complex subjects engaging and easy to understand.
• Collaborate with marketing, design, and product teams to align content with brand goals and strategy.
• Ensure all content follows SEO best practices and maintains consistency in tone, voice, and style.
• Stay updated on industry trends, emerging AI tools, and digital content strategies.

Required Skills & Qualifications:

• Proven experience in content writing, copywriting, or technical writing (preferably in tech, AI, or SaaS domains).
• Strong command over English grammar, structure, and tone adaptability.
• Demonstrated ability to write both research-based and creative content.
• Familiarity with AI tools and content generation platforms.
• Understanding of SEO and keyword optimization.
• Excellent storytelling, analytical, and communication skills.
• Ability to manage multiple projects with attention to detail and deadlines.

Good to Have:

• Experience writing academic-style or whitepaper content.
• Exposure to AI/ML concepts, prompt engineering, or generative AI topics.
• Working knowledge of tools like Notion, Grammarly, Jasper, or SurferSEO.
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Perks & Benefits:

• Opportunity to work with an AI-first creative team.
• Flexible working environment.
• Access to premium writing and AI tools.
• Exposure to global tech and research-driven projects.

As a dynamic Copywriter at Team Pumpkin, you hold a key role in shaping and delivering compelling narratives that resonate across diverse media platforms. Your expertise encompasses both digital and mainline. Serving as the Lead Copywriter, you contribute creative direction for various assets, ensuring alignment with strategic objectives and maintaining the highest standard of written excellence. Your autonomy extends to independently developing impactful concepts, gaining project approvals, and addressing revisions with Project Managers, all while keeping the Creative Lead informed of project progress. With a sharp eye to spot copy errors, a keen interest in picking up the latest trends, and an individual style of writing, you contribute best practices to uphold Team Pumpkin’s creative quality, collaborating seamlessly with a multidisciplinary team, including designers and production artists.

Detailed Responsibilities:

• Independently craft compelling narratives with top-tier quality across all media platforms.
• Apply creative direction across various mediums, digital and mainline, for a diverse clientele.
• Proactively generate written content, ensuring adherence to brand standards, and incorporating the latest trends and industry best practices.
• Foster constant and accurate communication within the team, collaborating with designers, writers, production artists, and managers.
• Provide supervision for other writers when needed, sharing knowledge and expertise.
• Report timelines, issues, and concerns, maintaining open communication with the Creative Lead.
• Collaborate on developing and maintaining brand voice and messaging consistency.
• Seamlessly integrate written content with design elements for cohesive solutions.

Supervisory Responsibilities:

• Leverage your experience to share knowledge with the Copywriting team and make impactful strategic decisions related to copywriting.

Required Qualifications:

• Proficient in conceptualizing ideas and communicating effectively within a creative team.
• Strong organizational skills, including effective time management.
• Independent follow-up ability, with keen attention to detail and monitoring and control capabilities.
• Comprehensive knowledge across various communication vehicles: Digital, Print, Packaging, Corporate ID, style guides, advertising, and catalogs.
• Ability to thrive under pressure.
• Proficient in presentation development and delivery to senior executives.
• The ability to write impromptu topicals for brands is a plus.

Languages:

Proficiency in English.

Proficiency in other regional languages is a plus.

Experience:

• 2-3 years of hands-on copywriting experience.
• Proven experience in Advertising agencies & brands.
• Essential experience in utilizing various writing tools and platforms.

Education:

• Degree from an accredited undergraduate program in English, Journalism, Media, Communication, or a related field.

Preferred Qualifications:

• Proficiency in content creation/ writing tools.
• Showcase your exceptional portfolio demonstrating industry expertise in the advertising world

Job Title: Growth Marketing - Content & SEO

Location: Bangalore

About threedots:

At threedots, we are committed to helping our customers navigate the complex world of secured credit financing. Our mission is to facilitate financial empowerment through innovative, secured credit solutions like Loans Against Property, Securities, FD & More. We're looking for an experienced Growth Marketer to join our team and drive our content and SEO efforts. Founded by early members of Groww, we are a well funded startup with over $4M in funding from India’s top investors.

Role Overview

As a Growth Marketer at threedots, you will be responsible for developing and executing our content strategy to increase organic growth. You should have a strong grasp of current SEO best practices, a track record of success in organic growth, and the ability to use various SEO tools to analyze performance and identify opportunities.

Responsibilities:

- Develop and implement a robust content strategy that aligns with SEO goals and overall marketing objectives.

- Conduct keyword research to guide content teams and optimize our website and social media profiles.

- Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.

- Stay up-to-date with the latest trends and changes in SEO and major search engines.

- Utilize analytics tools to monitor and analyze performance, and suggest improvements.

- Collaborate with marketing teams to drive SEO in content creation and content programming.

- Identify opportunities for content, strategic partnerships, and emerging platforms.

- Provide competitive analysis of top performing websites in our sector.

Minimum Qualifications:

- Bachelor’s degree in Marketing, Business, or a related field.

- Minimum 3 years of experience in SEO and organic growth strategies.

- Proven track record of content management and strategy.

- Proficient with SEO reporting and analytical tools.

- Understanding of search engine algorithms and ranking methods.

Preferred Qualifications:

- Experience with financial services content and compliance considerations.

- Familiarity with Google Analytics, SEMrush, Ahrefs, Moz, or similar tools.

 - Experience in Wordpress

- Strong understanding of technical SEO (site structure, sitemaps, crawl budget etc.).

- Excellent written and verbal communication skills.

- Ability to work independently and with cross-functional teams.

What We Offer

- Competitive salary and performance incentives.

- High Equity Ownership

- Opportunity to be part of a growing team with a strong vision for the financial sector.

- Professional development and career growth opportunities.

- Other Startup Perks

How to Apply:

Please fill in the form below and our team will reach out to you:

https://forms.gle/MVG5VmLxpfL9N6eg8

• The candidate should be confident, able to navigate and convince the decision-makers, performance-oriented, and flexible at work

• Excellent selling skills
• Excellent technical knowledge
• A keen interest in IT issues
• Should have very good presentation skills
• The ability to write reports and proposals
• The capacity to work well on your own or in a team

• Negotiating skills
• The ability to manage your time and plan your day effectively

• Comfortable working in different time zones to connect with our target audience

• Experience working with end-to-end sales from lead generation to lead conversion.

• Leverage LinkedIn’s services to research and reach out to potential clients

• Develop and execute strategies to expand inbound lead/demand generation

We are aiming to provide good digital learning solutions to K12 students. Providing Quality learning experience is our Motto.

You will be responsible for certain sections of the product, taking entire ownership. You should be proactive with the short term and long term vision for the product and should be able to lay the roadmap to deliver the same. Cross functional management is an important aspect of this role.

You are expected to do the following things

• Solve user problems and make the user’s life easier by providing value driving solutions.
• Collect requirements using multiple techniques and prioritize them according to the relevant factors contributing to the business vision.
• Make Product Roadmaps and plan the deliveries of the product features.
• Take user interviews for requirement gathering and taking feature wise feedback.
• Should be able to create design wireframes for clear communication with designers and other stakeholders
• Should get the high fidelity designs done with the help of the design team. Involve yourself in the UI/UX process.
• Ensure timely product deliveries and app releases.
• Work on Agile product development, create Product Backlogs and User Stories. Write proper PRDs.
• Prioritize user stories and discuss the same with the engineering and QA team
• Analyse the product/feature performance through metrics and follow a data driven approach.
• Interact with the Testing Team and facilitate the proper issue resolutions.
• Continuously interact with the management, stakeholders, marketing and operations team for various product related decisions.

• Should have strong analytical skills.
• Decent Technical knowledge of Client and Server Functioning.
• Good UI/UX knowledge.
• Should have good presentation skills.
• Should have good written and verbal skills.
• Should be passionate to take up challenges and try to provide apt solutions.
• Experience in Agile methodology for product development detailing Epic, User Stories,managing scrum etc.
• Cross functional experience and managing interactions with various teams
• Should have prior Product Management experience of 2 years.