Product Marketing Manager

Senior Product Manager (Healthcare Payer Domain)

As a Senior Product Manager, you will be the leader and mentor of one value stream within Healthcare Payer, responsible for the end-to-end user journey of the product portfolio. You will have advanced skills in backlog prioritization, product/component integration, and commercialization. You will also provide deal-specific sales support and lead discussions with customers and partners. You will seek voice of customer and voice of market feedback and lead decision making on projects through collaboration with cross-functional teams.

Required Skills : US Healthcare/Healthcare Domain, B2B SaaS, Product Management, Product Operations, Claims experience, Healthcare Payer Domain Experience, Commercial software product development, preferably with enterprise software, TAM, SOM, Voice of the Customer, Voice of the market, PLM, go-to-market (GTM) product strategy, Product User Experience.

Key Responsibilities

• Proven experience in leading and mentoring product teams, with focus on fostering a data- driven culture.
• Deeply understand how the product and/or components impact other aspects of the portfolio
• and/or product line in delivering business value, and track and provide guidance on competition and market trends.
• Promote and integrate a data-driven methodologies into the product development lifecycle.
• Utilize data to make informed product decisions and establish frameworks to measure success.
• Manage and deliver go-to-market (GTM) deliverables and ensure alignment with the company vision and strategy. Collaborate closely with cross functional teams, including engineering, design, marketing, sales, Operations, customer success to ensure successful product launch and adoption.
• Prioritize and manage the product backlog for specific product, component, and integrations, including cross-value stream dependencies, and collaborate with cross-functional teams to deliver high-quality products that solve customer problems and create value.
• Lead the team for their product or component area, providing direction, feedback, and coaching, and build organizational capacity through training and mentoring of others on product and market knowledge.
• Work with other functions to understand how the product affects and is affected by other functions to deliver a positive customer/user experience, and lead customer discussions and shadow users to analyze their day in the life (DILO) and improve user experience (UX) with the product.
• Build organizational capacity through development of documented processes and artifacts and consider the connections between products and services in making decisions.
• Provide deal-specific sales support and validate inputs provided by direct reports and leverage insights to understand and build market segment sizing for existing products or solutions (total addressable market (TAM), serviceable addressable market (SAM), and serviceable obtainable market (SOM))
• Be familiar with competition and their products and actively seek structured voice of customer(VOC) and voice of market (VOM) feedback.
• Drive the commercialization effort, managing all artifact development, delegating to people on the team as needed, and collaborating with other departments to provide input and ensure dependencies are managed.
• Lead discussions with customers and partners, actively mentor others in and outside the product organization, build consensus and lead decision making, and find solutions to challenges and make recommendations, including validation of frameworks developed by reports and executing on them.
• Define, track, and analyze key performance metrics to assess product performance and identify areas of improvement.
• Drive continuous product innovation by staying current with industry trends and emerging technologies in healthcare.
• Experience in identifying cost centers and implementing strategies to improve efficiency and optimizations.
• Must have the ability to thrive in a fast paced, dynamic environment and manage multiple priorities effectively.

Qualifications

• Technical chops and systems thinking expertise to comfortably work with high performing engineering teams. Strong ability to effectively communicate business requirements to engineers.
• 8+ years of working in software development organizations that build software or applications for the US healthcare industry (experience with core administrative processing systems/claims processing systems would be an added advantage).
• 5+ years of successfully working within product management (As Associate Product Manager or above) to analyze, define and document software requirements for commercial software product development, preferably with enterprise software.
• 5+ years of experience working in an Agile/Scrum software development environment.
• Bachelor’s degree in engineering (preferably computer science), Math, and/or Science. An MBA from a tier 1 / 2 B-school is an added advantage.
• Proven track record of leading and delivering successful products from ideation to launch.
• Excellent skills in backlog prioritization, product/component integration, and commercialization
• Experience in collaborating with cross-functional teams, such as engineering, design, marketing, and operations, and leading decision making on projects
• Experience in mentoring and coaching others on product and market knowledge, and building organizational capacity
• Excellent communication, presentation, and interpersonal skills
• Familiarity with agile methodologies and tools, such as Scrum, Kanban, Jira, etc.

Role Overview

Summary of Role

We are looking for a passionate and skilled Product Manager, we expect you to bring a fresh pair of eyes for both product planning and product marketing. This includes managing the product throughout the Product Lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working to deliver winning products. 

Must Have Background for this Role:

• Min 5-12 years of strong experience in product management role
• Previous experience in Fintech domain 
• Bachelor’s degree (MBA preferred)

Required Skills for this Role: 

• Define the product strategy and roadmap
• Build innovative financial products in a cross-functional team. Deeply understand the needs and problems of our users. 
• Develop product positioning strategies.
• Work closely with engineering to ensure developers understand the required functionality and are building the right functionality to meet the market need and are easy to implement and maintain.
• Recommend and drive implementation of improvements to the product development process
• Document and manage the user experience.
• Proven problem-solving capabilities.
• Deliver a monthly revenue forecast.

Also Nice to Have Skills and Background: 

• Excellent written and verbal communication skills 
• Excellent teamwork skills
• Demonstrated success defining and launching excellent products

• Planning and executing product marketing initiatives for the company's sellers
• Designing and improving acquisition, retention and referral journeys for sellers, across various products and services
• Conducting regular competitive analysis and identifying new possibilities to create seller-centric products
• Understanding conversion rate optimization principles and applying them to any revenue lines
• Developing understanding of consumer behavior and creating/ refining customer personas
• Keeping a track of marketing spend and revenue metrics across product lines and ensuring these are in sync with the overall business targets

What you need to have:

• Engg. from IITs, BITS Pilani, NITs or MBA from Tier 1 or Tier 2 Business schools
• 1-2 years of growth marketing experience is an advantage
• User-first mindset: you believe in gathering regular feedback from end users to improve business outcomes
• A zeal for quick execution and scale up
• Knowledge of tools (preferred but not necessary): Google Analytics, CRM, Power BI, MS Excel
• Ability to slice and dice data
• Extreme ownership
• Ability to speak your mind respectfully with fearless conviction
• A positive, can-do attitude
• Excellent problem-solving skills with deep attention to detail    

1. Write compelling content for Print Ads, Website, and Digital Marketing Ads
2. Collaborate with designers and creative teams and  Write high-quality product descriptions
3. Developing new ideas for a website, SEO, and blog content and help establish brand presence