Shubham Vishwakarma
Full Stack Developer - Averlon
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About the job
The ideal candidate is a creative team player, talented wordsmith, and grammar sleuth. You will be responsible
for developing marketing and communications content that will separate us from the crowd. Someone who will
craft the written language that brings a brand's vision to life.
Responsibilities
• Bring an ability to understand brand briefs, tonality and communication structure of the brand.
• This includes creating compelling messaging for various touchpoints, from website copy and social
media posts to advertising materials and internal communications.
• Build trust, foster emotional connections, and drive conversions by effectively communicating the
brand's message.
• Be an important part of Windowseat’s collaborative culture and work with cross functional teams.
• Collaborate with graphic designers to ensure that the written content and visual design work together
harmoniously.
• Crafting compelling and engaging posts for social media platforms, maintaining brand consistency and
promoting engagement.
• Developing memorable and impactful taglines and slogans that capture the essence of the brand.
• Present ideas to clients clearly and effectively.
• Obsessed with grammar and proofreading.
• Stay abreast with the current industry trends.
Qualifications
• Should have 2-6 years of experience working as a copywriter with Branding And/or advertising agency
• A Bachelor's degree in fields such as Journalism, Communications, English, Marketing, or a related
discipline is the minimum requirement.
• Excellent written and verbal communication skills
• Knowledge of written and verbal skills in a regional languages will be an advantage.
• Additional skills like SEO knowledge and familiarity with digital marketing tools are also advantageous.
Job Responsibilities.
- Understanding client's core product or service, the target audience & market, the problem that the product or service intends to solve
- Campaign planning on a month to month basis that go with client’s business objectives
- Coming up with ideas that are forward-thinking and in-line with current media trends & client’s personality & business objectives
- Demonstrate a clear understanding of campaign objectives and devise creative communication strategies to achieve them
- Writing copies following brand guidelines
- Offer creative ideas and encourage others to share their ideas
- Edit and fact-check pieces of content generated by colleagues and offer feedback when necessary
- Push clients towards fresh, exciting ideas
Requirement
- Good communication skills, written and spoken.
- Ability to interact, communicate and present ideas.
- Professionalism regarding time and deadlines.
About WorkIndia
WorkIndia started with One & Only One Purpose -- To provide jobs to the underprivileged of India who lack access to basic necessities and resources
Our Vision is “To Provide meaningful livelihoods to the 25.8 Cr blue-collar individuals of India and now the 120 Cr blue-collar individuals on this planet”.
Far too many individuals are deprived of access to meaningful job opportunities thanks to untrustworthy, opaque & inefficient systems of hiring. WorkIndia is here to change that - through a 100% automated, tech-driven, marketplace for blue-collar hiring.
WorkIndia has achieved a scale of 2.8 Crore registered job seekers, 1.7 million registered employers, 3.1 million interview calls and 110k+ hireds happening through the platform per month, entirely driven through technology.
Role: Digital Marketing Manager - Google and Affiliates
What you will be doing
- Drive quality user acquisition at scale through Google by creating exceptional app campaigns and ads
- Analyse and optimize app installation ad campaigns to increase ROAS
- Research and implement new features and strategies to improve campaign effectiveness
- Develop and implement affiliate marketing strategies and campaigns to increase brand visibility, drive traffic, and acquire new customers.
- Grow and Scale the affiliate network to increase the number of user acquisitions
- Negotiate and manage contracts, commissions, and terms with affiliate partners to ensure profitability and mutual benefits.
- Monitor and analyze affiliate performance, conversion rates, and ROI to identify areas for optimization,improvement and fraud prevention
- Monitor and analyze campaigns daily to meet goals
- Measure and report daily on the performance of digital marketing campaigns
- Collaborate with the Graphic Design team to create compelling creatives and promotional materials
- Collaborate with cross-functional teams, including product, design, and customer support, to optimize the customer journey and enhance the affiliate partner experience.
- Pushing our Digital marketing Strategies beyond industry best practices
What you will need
- Mandatory Hands on experience in Google UAC and MMP
- Excellent skills in Excel and Data Querying
- Experience in using marketing data tools (Appsflyer/ Branch / Singular ) and marketing analytics
- Start-up background or willingness to work in a start-up environment
- Our ideal candidate has 1-4 years of digital marketing experience
- Excellent negotiation and communication skills, with the ability to build and maintain effective relationships with affiliate partners.
- An analytical mind and an interest in the Digital marketing industry is a must
- Eager to learn, self-driven, independent problem-solving ability
Voiro is a media technology company founded in 2014 – a B2B SaaS offering that is
trusted by some of India’s largest media powerhouses. A revenue analytics platform
for content led businesses, Voiro helps media companies unlock a data driven
approach to accelerating revenue. Over the last 6 years, Voiro has become the
revenue management platform of choice in the Indian media space, earning its spot
in the core technology stack that has driven large live events year after year such as
the IPL, the Oscars, Bigg Boss and Big Billion Day.
Job Description
We’re looking for a marketing leader to build a top-quality marketing practice; one
that will help scale Voiro to the next level on the back of a strong product, a
customer list that includes the best of Indian media, and a tight, close-knit team.
Your Responsibilities
As Voiro’s Vice President of Marketing, you will:
● Be responsible for building and strengthening Voiro’s brand and positioning
in line with the company’s product, vision and strategy
● Own and execute a communication strategy, both external and internal
● Be responsible for delivering a pipeline of conversations to our sales team
● Build a robust, data-driven, measurement-focused marketing practice,
including but not limited to product marketing, content marketing, events
and digital marketing
● Grow a team of focused, capable, marketing specialists
Experience and background
We’re looking for someone with 8 or more years of experience in B2B marketing,
working across at least two or three of the following verticals: brand marketing,
digital marketing and lead generation, product marketing, events, content
production, research and measurement. An MBA is preferred but not essential
Our ideal hire will:.
● Have experience leading a team
● Be a complete technology and media enthusiast
● Be familiar with SaaS business constructs
● Be driven by data and measurement
● Have unquestionable ethics and be incredibly self-motivated
Are you someone who spends most of your time on social media? Do you believe in the power of words? Is creating viral content your strong suit? If yes, then this role is meant for you. Paavan is looking for an experienced social media & copywriting manager to lead our communication & social media marketing initiatives.
Roles & Responsibilities
Social Media
1. Write, edit and publish engaging posts for various social networks, including Facebook, Twitter, Instagram & short video apps
2. Optimize social media posts (language, tone, message) based on our target audience’s behaviors
3. Identify ways to increase engagement & followers on each platform
4. Create targeted campaigns & giveaways on social media to start discussions around the brand along with user participation
Copywriting
1. Create short but powerful copies for app, notifications, website, paid ads, videos & other offline/online collaterals
Skills Required
1. Education (Bachelors/Masters) from Tier-1 colleges
2. Atleast 2-3 years of social media & copywriting experience in a B2C startup or established brand
3. Excellent communication skills, both verbal and written
4. Strong understanding of consumer psychology and how the digital marketing at large works
5. A keen interest in concepts of spirituality, dharma & Bharat is preferred
6. Ability to cope with multiple projects & deadlines while delivering results
7. Excellent interpersonal and communication skills
8. Enthusiastic, high work ethics and an entrepreneurial mindset
9. Have an eye for detail
- Must be fluent in writing high-quality and error-free content in English.
- Should have excellent grammar skills and vocabulary.
- Willingness to learn and adapt quickly.
- Notable research and time management skills.
We are looking for Marketing Executive with a background on conventional Marketing as well some hands on knowledge on digital Marketing & Content Marketing.
Job Description
Marketing
1. Engage & Nurture -Top Gyms , Top Trainers ,Top Body Builders , Channel Partners ,Fitness Chains ,Customer Database through email campaigns, Whatsapp broadcast, Personal calling . Create communities & actively engage with the fitness ecosystem.
2. Enquiry Management - Generate qualified leads through marketing efforts.
3. Engage and coordinate with creative Design team ,Video & Photography team.
4. Create ,Consolidate & Maintain tools for presentation for Sales & business development Team and support the field sales team with required marketing material.
5. Create & Maintain database of all creatives, contacts & Content.
6. Engage with the existing customers & Work on measuring & Improving Customer Satisfaction ,Engagement ,Experience & Retention .
7. Market Research (Field & Online) – Tracking the competition very closely to identify the developments & Market trends .
8. Generate qualified leads through marketing efforts.
9. Gather Market Intelligence , Study Market requirement & Competition with respect to Pricing ,Product Range ,Offering , Strategy .
10 Devote 10% of the time for Sales to get exposure to ground realities and understand the Customer insight.
11. Candidate having Sales background to drive the conventional marketing role will be helpful.
Skills Required
1. Organisation & Planning skills -
2. Creativity
3. Communication Skills
5. Networking Ability
6. Multi tasking Ability
7. Ability to interface with multiple stake holders effectively
8.Ability to work under self imposed deadlines
9. Out of Box thinking
10. Willingness & readiness to Travel.
Candidate should have at least 2-3 years experience in developing marketing strategies and should have worked in Sales .Passion for sports & fitness will be an added advantage .
Designation - Marketing Executive.
Someone wanting and willing to work in high paced, deliverable driven work culture.
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Full Stack Developer - Averlon