Product Marketing Manager

Key Responsibilities :

a. GTM Strategy & Product Launches: Develop and execute comprehensive go-to-market plans for new products and features, ensuring alignment across Product, Sales, and Customer Success teams.

b. Messaging & Positioning: Create compelling, research-driven messaging that addresses the regulatory (CMS, HCC, RADV), financial, and operational pressures faced by U.S. healthcare organizations.

c. Sales Enablement: Build a world-class sales enablement engine, providing the Demand Gen and Sales teams with the playbooks, pitch decks, and competitive intelligence needed to win.

d. Content Strategy: Oversee the creation of high-value "hooks," including whitepapers, case studies, and webinars, to fuel outbound demand generation and event ROI.

e. Market & Competitive Intelligence: Conduct deep-dive research into market trends, competitor moves, and U.S. healthcare regulatory shifts to keep the company at the forefront of the industry.

f. Customer Marketing: work with customer success teams to build and drive customer stories, outcome/value frameworks and customer co-marketing programs.

g. Cross-Functional Leadership: Partner with leadership to align targeting and campaign execution, ensuring a consistent and authoritative brand voice across all channels.

Required Qualifications

● Experience: 8–12+ years of experience in product marketing, with a proven track record of leading GTM strategies for B2B SaaS or complex enterprise software.

● Industry Knowledge (mandatory): Deep expertise in the U.S. healthcare sector, particularly within risk adjustment, value-based care, or AI-driven healthcare tech.

● Education: Master’s degree in Business, Marketing, or a related field. ● Communication: Exceptional storytelling and communication skills, with the ability to translate complex AI technicalities into clear business value for C-suite executives.

● Leadership: Demonstrated success in leading high-performing teams and collaborating with executive leadership in a global model.

Preferred Qualifications

● Experience working with AI/ML-based products and a strong understanding of "Agentic AI" applications in healthcare.

● Experience supporting Account-Based Marketing (ABM) initiatives for high-value enterprise accounts.

Technical Skills

● Proficiency in CRM platforms (Salesforce/HubSpot) and Marketing Automation tools (Marketo, Pardot).

● Experience with Sales Intelligence and Research tools (LinkedIn Sales Navigator, Hubspot, SFDC, ZoomInfo).

● Strong command of data analytics to measure campaign impact and pipeline influence. Core Competencies

● Strategic GTM Planning and Execution

● Advanced Messaging and Storytelling

● Cross-functional Team Leadership and Mentorship

● Market Research and Competitive Positioning

Work directly with the founder on high-priority, cross-functional problems across product, growth, operations, and strategy. This is not a passive or research-only internship. You will ship features, run experiments, automate workflows, and execute ideas quickly.

You will operate as a generalist and take ownership of projects end-to-end.

What you will do

• Assist founders with daily tasks, follow ups, notes & priorities
• Research markets, competitors, and opportunity areas
• Help build and maintain trackers for leads, meetings, follow-ups, and execution workflows
• Create sharp documents: summaries, reports, presentations, and process notes
• Identify gaps, fix inefficiencies, and improve how work gets done
• Take ownership of special projects that require both thinking + execution

Who This Role Is For

This role is a strong fit if you:

• Have built or tried to build something of your own (projects, startups, side hustles, communities)
• Want to start your own company someday
• Prefer ownership over instructions
• Are comfortable working with ambiguity and figuring things out without step-by-step guidance
• Enjoy fast-paced early-stage environments where priorities change often

Good to have (not a strict requirement)

• Basic coding or automation skills (JS/Python/No-code/Zapier/AI tools)
• Growth/SEO/content experience
• Experience working in early-stage startups or small teams
• Strong research and structured thinking skills

How We Evaluate

We value:

• Speed > perfection
• Shipping > planning
• Results > credentials

Resumes matter less than proof of work.

What you will gain

• Direct exposure to founder-level decisions and strategy
• Real ownership of projects
• End-to-end execution experience across product, growth, and ops
• Live production experience shipping real features and experiments
• Potential full-time offer based on performance

Who This Role Is Not For

This role may not be ideal if you:

• Prefer clearly defined tasks and structure
• Want a slow-paced or highly process-driven environment
• Are looking for a purely observational internship

Internship details

• Remote friendly
• Flexible hours (outcome-focused, not clock-based)
• Paid stipend (performance-based)
• Duration: 3–6 months

About the job

The ideal candidate is a creative team player, talented wordsmith, and grammar sleuth. You will be responsible

for developing marketing and communications content that will separate us from the crowd. Someone who will

craft the written language that brings a brand's vision to life.

Responsibilities

• Bring an ability to understand brand briefs, tonality and communication structure of the brand.

• This includes creating compelling messaging for various touchpoints, from website copy and social

media posts to advertising materials and internal communications.

• Build trust, foster emotional connections, and drive conversions by effectively communicating the

brand's message.

• Be an important part of Windowseat’s collaborative culture and work with cross functional teams.

• Collaborate with graphic designers to ensure that the written content and visual design work together

harmoniously.

• Crafting compelling and engaging posts for social media platforms, maintaining brand consistency and

promoting engagement.

• Developing memorable and impactful taglines and slogans that capture the essence of the brand.

• Present ideas to clients clearly and effectively.

• Obsessed with grammar and proofreading.

• Stay abreast with the current industry trends.

Qualifications

• Should have 2-6 years of experience working as a copywriter with Branding And/or advertising agency

• A Bachelor's degree in fields such as Journalism, Communications, English, Marketing, or a related

discipline is the minimum requirement.

• Excellent written and verbal communication skills

• Knowledge of written and verbal skills in a regional languages will be an advantage.

• Additional skills like SEO knowledge and familiarity with digital marketing tools are also advantageous.

Role Overview: As a Product Marketing Manager, you will play a pivotal role in driving the success of our products by developing and executing marketing strategies to build brand awareness, engage customers, and support international market expansion. This is a unique opportunity to shape the marketing function in a fast-paced startup environment. 

Key Responsibilities: 

1. Product Positioning & Messaging: 

○ Develop compelling product messaging and positioning that highlights value propositions and resonates with target audiences globally. 

2. Go-To-Market Strategy: 

○ Lead go-to-market planning and execution for product launches, ensuring alignment across product, sales, and marketing teams. 

○ Collaborate with cross-functional teams to create launch campaigns, content, and 

resources. 

3. Market Research & Insights: 

○ Conduct market research and competitor analysis to understand industry trends, customer needs, and growth opportunities. 

○ Use data-driven insights to refine product and marketing strategies for international markets. 

4. Content Development: 

○ Create and oversee the development of marketing assets such as product demos, brochures, videos, case studies, and thought leadership content. 

5. International Marketing: 

○ Build and execute marketing strategies for global markets, adapting campaigns to cultural nuances and regional demands. 

○ Partner with local teams, distributors, or agencies to drive regional success. 

6. Customer Engagement: 

Develop strategies to build customer advocacy through testimonials, reviews, and case studies. 

○ Lead customer feedback loops to influence product improvements and innovations.

7. Performance Tracking & Reporting: 

○ Monitor and analyze marketing campaign performance using KPIs and ROI metrics.

○ Provide actionable insights to improve campaign effectiveness and product adoption. 

• Product messaging and positioning
• Go to Market Strategies
• Content Development 
• Market, customer, and competitive analysis
• Designing & Evaluating Marketing Collaterals/ Promotional Plans
• Demand generation 
• Evangelism

Job Description:

We are seeking a CPC expert to join our product marketing team. In this role, you will manage our online advertising campaigns and optimize our CPC to drive revenue growth. You will work closely with our product, sales, and analytics teams to develop and execute data-driven strategies that maximize ROI and achieve business objectives.

Responsibilities:

Develop and execute online advertising campaigns across various channels, including search, display, and social media

Optimize CPC bids to achieve maximum ROI and drive revenue growth

Conduct keyword research and analysis to identify high-value search terms and optimize ad targeting

Analyze campaign performance data and use insights to inform campaign optimization and strategic decisions

Create ad copy and messaging that effectively communicates our value proposition and drives clicks and conversions

Collaborate with cross-functional teams, including product, sales, and analytics, to align advertising strategies with business objectives

Stay up-to-date with industry trends and best practices in CPC advertising and apply learnings to improve campaign performance

Identify opportunities to improve conversion rates and implement testing plans to optimize ad landing pages and user experience

Manage advertising budget and ensure campaigns are executed within budget constraints

Create reports and presentations to communicate campaign performance to stakeholders

Qualifications:

Bachelor's degree in marketing, business, or a related field

4+ years of experience in online advertising with a focus on CPC optimization

Strong analytical skills and ability to use data to inform decision-making

Experience with ad platforms, such as Google Ads and Facebook Ads, and analytics tools, such as Google Analytics and Adobe Analytics

Strong written and verbal communication skills, with the ability to create compelling ad copy and messaging

Demonstrated ability to work effectively with cross-functional teams, including product, sales, and analytics

Experience in B2B technology or software markets preferred

Experience in a startup or high-growth environment preferred

If you meet the qualifications above and are excited about this opportunity to drive the success of our online advertising campaigns, we would love to hear from you.

We are looking for a Senior Copywriter who enjoys working in a fast-paced environment and loves the challenge of discovering what makes consumers “click”. You will cooperate with a design-savvy team to devise an overall concept.

The goal is to translate marketing and branding strategies into innovative and impressive campaigns that stimulate targeted audiences.

Responsibilities: 

• General clear ideas and concepts in tandem with the copywriter
• Produce sketches, storyboards roughs to visualize ideas
• Understand marketing initiatives, strategic positioning, and target audience
• Cooperate with the rest of the creative team across different types of media
• Take work from concept to final execution within deadlines
• Manage and delegate responsibilities to other designers and provide directions
• Present completed ideas to clients/ team members
• Stay on top of all trends and maintain best practice

• Good spoken and written communication skills.
• Positive thinking and results-oriented.
• Ability to work with minimum supervision.
• Ability to work under pressure and meet deadlines.
• Ability to multitask and prioritize responsibilities

Requirements 

• Proven working experience as a Copy Writer
• Hands-on experience with logo design, typography, color, web layout design, print production, image selection, and package design
• Proficient use of InDesign, Photoshop, Illustrator, or other visual design and wire-framing tools
• Demonstrable graphic design skills with a strong portfolio
• Incorporate feedback and take/give direction well
• Team player with strong communication and presentation skills
• Relevant education or training 

Qualifications

Evidence of creative ability / talent (e.g. Portfolio).

• Experience of 5-7 years and preferably worked in an agency
• Strong conceptual and time management skills
• Strong communication and presentation skills
• Strong Attention to details

Responsibilities:

• Responsible for managing all aspects of the inside sales department and business generation process. 
• Build a robust inside sales team that exceeds sales goals.
• Ensure that sales pipeline remains to the optimum with qualified leads & prospects. 
• Source sales opportunities through email campaigns, social media and inbound lead management.
• Conducting webinars, online product demos and presentations with prospects. 
• Look for opening up opportunities for product trials and POC’s
• Negotiation and final closure of the intended sale.
• Collect and decipher the key understanding of the client's requirements and how our various solutions can be implemented in the existing process flow to enhance and improve the same. 
• Team with new and potential channel partners and distribution channels in different markets.
• Report on Sales metrics including Conversion Ratios
• Research accounts, identify key players and generate interest
• Analyse competitive prices of products and features available in the market

• Excellent verbal and written communication skills - fluency in verbal and written English is an absolute must.
• Proven work experience as an Inside sales manager.
• Excellent interpersonal and team management skills.
• Both Offshore & Onshore experience.
• Passionate to learn more about Virtualization, Cloud, IT Infrastructure and new trends.
• Strong experience with corporate sales and dealing with corporates that require IT solutioning and products (SAAS products, Cloud Services, Technology solutioning).
• Strong experience working with channel partners and resellers. 
• Having an established track record of deal wins across various geographic regions and who can identify new targets and regions to grow the company’s sales footprint.
• Proficient in handling Digital marketing tools to help with SEO, SMM and DMM. 
• In-depth understanding of the sales administration process.
• Experience in handling tools like GCP, AWS, PPC, Azure, EDM, Webinars, Blogs, etc. will be an added advantage.