Shubham Vishwakarma
Full Stack Developer - Averlon
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We’re looking for a Content Marketing Specialist who loves turning complex ideas into clear, engaging stories. In this role, you'll help drive our content marketing, product messaging, and campaign efforts — crafting narratives that resonate with developers, architects, and decision-makers. While your core focus will be content and digital marketing, you’ll also work closely with product and engineering teams to understand the technical side and shape messaging that reflects our platform’s value.
Key Responsibilities
● Develop and manage content marketing initiatives including blogs, newsletters, email campaigns, landing pages, and case studies.
● Support product marketing efforts by crafting messaging for new features, product launches, and platform updates.
● Create marketing assets for campaigns, events, partnerships, and webinars.
● Collaborate with product teams to simplify technical concepts for a business audience.
● Work with the design and digital teams to publish and promote content across web and social channels.
● Conduct research to identify trends, competitors, and customer needs to inform marketing strategy.
● Track content performance and optimize based on insights (SEO, engagement, conversions).
What You’ll Bring
● 2–4 years of experience in SaaS or B2B tech marketing, ideally with a focus on content or product marketing.
● Understand the business and the potential to promote the business and brand.
● Analyzing market and sales information
● Identification of prospective clients.
● Preparing a go-to marketing strategy on digital, social media and print media
● Set up a Brand identification strategy and execution plan
● Research competitive products by identifying and evaluating product characteristics,
market share, pricing, and maintaining research databases.
● Tracks product line sales and costs by analyzing data and reviewing the competitors
reach
● Supports sales staff by pre-sales tasks, providing sales data, market trends, forecasts,
account analysis, new product information; relaying customer services requests
● Follow up with Clients through the CEO's contacts
● Website maintenance and press releases
● Marketing collateral – creation and maintenance and presentations
● E – campaign coordination
● Setting up tracking systems for marketing campaigns and online activities
● Reporting to management on marketing and sales activities
Must Haves:
● A marketing professional with a BBM/MBA in marketing
Must Haves:
● A marketing professional with a BBM/MBA in marketing.
● 4+ years of relevant experience.
● Academics from the city, where communication skills both written and spoken are
excellent.
● A dynamic professional who is very articulate, driven and creative.
● Someone who understands the fundamentals of marketing (the 4P’s) as a foundation.
● The incumbent needs to be an expert in digital marketing that includes
a. Designing and conceptualizing visual aids – LinkedIn banners, video etc
b. Written skills to create thought leadership posts, blogs etc
c. Content management to work around the products on digital mediums
d. An expert in LinkedIn and other digital tools
e. Google and derivatives
f. Website and traffic generation
g. Market research and campaigns
● Ability to work independently as well as in a team environment
Google Analytics- Build our digital marketing roadmap
- Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
- Measure ROI and KPIs and prepare budget
- Develop specific campaigns to create and maintain high levels of customer interaction
- Oversee our social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Forecast sales performance trends and act proactively to increase our market segment
- Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
- Motivate digital marketing team to achieve goals
- Monitor competition and provide ideas to stand out
- Stay up-to-date with digital technology developments
response to market conditions. Support developing
the pricing strategy formulation to remain
competitive and enhance profitability. Analyze
competition and industry trend.
Develop pricing strategy across various product lines to position the products based on value and competitive
situation.
Develop Methodology for calculating List Price, Price Floor, Price ceiling for various product lines within various
market segments in relation to the value. Maintain corporate price list and periodically update appropriately
Develop tools for estimating cost for quotes for new products.
Transition the organization from cost plus pricing model to value pricing model
Develop value pricing model and implement it for all new products.
Define approval standards and processes
Perform financial evaluation to assess pricing action effectiveness
Lead the Price increase process/change management process for the organization. Work with sales, management,
and product managers to implement the Price changes into the market and to product
Business cases for new pricing proposals
Bespoke pricing proposals with authority matrix and compliance
Conduct training on pricing to sales teams
Propose new models and product features to improve gross margin and increase revenue
Conduct field research including competition analysis, industry analysis , trend tracking and develop Insights based
on inference
Develop a methodology to identify margin leakages and recommend approaches of improvement
Perform partnering with buyers, product managers and sales department to ensure integrated profit maximizing
approach to market
Analyse financial impact of price approach in view of overall history as well as profitability of customer
Performance Indicators
Top line revenue growth
Improved Margins
Average revenue per contract
Customer acquisition cost
Lifetime value
8 yrs overall experience with at least 3
years in a similar role
Graduation in a relevant stream
- In depth knowledge of pricing
strategies, processes, initiatives and
creating pricing process
documentation.
- Experience in SaaS pricing models
and Value based pricing
- Proficiency in Data Mining
- Good understanding of the business
model
- Numerical data
- Analytical mind with a strategic ability
- Strong attention to detail.
- Understanding of Financial Statements
- Excellent communication, negotiation
and stakeholder management skills
Evaluate new use cases to identify product-market fit and evolve the value proposition of existing use cases through user feedback · Engage with customers and work with internal stakeholders like sales, solutions and engineering teams in creating innovative solutions · Create artefacts and run marketing campaigns to scale existing and new Go-to market initiatives · Enable sales, solutioning and marketing team to position the product in appropriate markets and channels.
You Are (behaviours to display - DRIVE) · Must be able to collaborate across stakeholders – Internally (Sales, Marketing, Solution Architects, Solutions Engg, Service Delivery and Assurance) and Externally (Customer forums, Partners, etc) · Understanding on Industry footprints & great product knowledge would be an additional advantage. · Highlight DRIVE behaviours – Accountability & Ownership, Collaboration, Innovation & Agility
You have
experience in
(including any
education
background &
Certifications) · B.E. / B.tech with Masters Degree in Management from a premier institute with 2 - 6 years of enterprise product or technology roles. · Prefered experience: o Cloud, IT/SI/Telecom organizations o Experience in working with Large enterprise environment o Pro-active liaise with other company functions (e.g. Sales / Marketing / Solutions / Service
This wellness platform is revolutionising primary health and wellness in India.
What you will do:
- Getting things done as per the requirement of the team
- Coordinating with different stakeholders and ensuring timely delivery of curriculum deliverables
- Organizing, modifying and updating existing workflows
- Setting up and fixing operational processes which are not functional
- Ensuring quality assurance is in place for all deliverables
Desired Candidate Profile
What you need to have:- Operational experience in any industries (Preferably start-ups)
- Strong Academic background (Mass communication/Lit/Mass media/Journalism)
- 1-2 years of experience
- Strong sense of ownership for work
- Innovative Mindset
- Flexibility, perseverance, empathy and being graceful under pressure are important attributes to have/ develop
WillStar Media is a one-stop marketing solution. We plan, execute and create the best results for brands. We provide services from Influencer marketing, campaign designing, media consulting, creative strategy to video production, social media marketing, and social media management.
We are currently looking for a Hindi content writer who could do content research and Scriptwriting for a youtube channel- The Willpower star and its social media which is managed by us.
Responsibilities
- Need to gain good understanding of the product, business and brand to marry them together
- Devise marketing strategies on social media, digital platforms, business partners and on the product to drive company goals
- Conduct user research to understand the gaps in the product, business and brand
- Devise brand communications strategy with the product and business aspect into it
- Translate technical information and product features to potential users
- Follow and analyze market trends to position our products
- Develop end to end product marketing strategies
- Run marketing campaigns across channels including and not limited to all forms of digital marketing
- Test and evaluate features using relevant KPIS from users
- Collaborate with Product Manager to continue improving the products
- Collaborate effectively and remotely with team to implement strategies
Requirements
- Atleast 2 years experience where you have actively used digital channels for marketing
- Experience in market analysis and working knowledge of web analytics tools
- Excellent communication skills
- Sharp analytical & strong quantitative skills
- Attention to detail
- Prior experience in a B2C startup company
- Bonus if you have experience in fintech or teenager focussed startup
Google AnalyticsCompany profile:
PivotRoots summarize all data points across media, design and technology to provide our partners with simplified yet effective consumer-experience led digital strategies.
Company website: http://www.pivotroots.com/#slide1">http://www.pivotroots.com/#slide1
Our clientele include:
Amazon prime, Disney, Spaces, Dr. Fixit, etc.
Our Core Pillars are:
- Making complex strategies simple yet effective
- Bridging ideas with technology & communication
- Creating an experience
Key Service Portfolio:
- Strategy & Consulting: Strategic planning | Media planning | User Experience Design | Performance marketing | Analytics & optimization
- Biddable Media: Search engine marketing | Display | Affiliate marketing | Mobile marketing | Social media
- Earned & Owned Media: Search engine optimization | Social media marketing | Content marketing | Data analytics | Website maintenance
- Experiential Marketing: Mobile app design| Web site strategic planning | Website development | Domain Hosting | Campaign Creatives
- Technology Led Solutions: Mobile app development | Single-view multichannel dashboard | Real time campaign monitor | Lead management
Perks, Benefits and Work Culture...
We are a passionate team working together towards the common goal of growth and innovation for the organization and ourselves. Along with Monthly Rewards and Recognition Programs, we also provide Health Insurance (Family cover) and adhere to a ZERO tolerance POSH Policy. Birthdays, Anniversaries and achievements of our employees are celebrated with great enthusiasm.
Every first Saturday of the month is working, which is when we usually organize interactive learning sessions and fun activities. And oh, the scrumptious Saturday lunch is on the house!
You’ll find that it’s an exciting and vibrant place to work at, where you’ll connect with diverse and talented people. We look forward to you becoming an integral part of our team
Our aim is to enable you with the direction, support, and resources you require to be successful. PivotRoots is a place where you can make a difference, learn, and grow as you contribute and share in our mutual success.
Responsibilities:
- Understand client’s business, strategy and product offerings.
- An Integrated part in Ideating & deriving 360˚ strategies along with the research team
- Edit and produce online marketing campaign strategy and content while working closely with web designers on page layout, content organization and graphics.
- Edit content for grammar, accuracy, clarity, readability, consistency, and coherence.
- Manage a project from start to completion.
- Independently research subject matter.
- Self-educate through engineering documentation and product use.
- Develop compelling original content (whitepapers, case studies, newsletters, web content, data sheets, presentations, Blogs, etc.)
- Produce customized templates/Collate technical & functional information
Must to have:
- Qualification in BA/MA/ BMM OR any postgraduate in Copywriting/Copy crafting.
- Must have a strong portfolio of live work which must include creative copy written for websites and other digital collaterals.
- Clear, concise and compelling copywriting and editing proofreading skills.
- 6+ Yrs of experience in Digital Marketing
Address: Trade Star, 803, B wing, Andheri - Kurla Rd, Andheri East, Mumbai, Maharashtra 400059
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Full Stack Developer - Averlon