Product Marketing Manager

at Therefore Consultancy and Services Pvt Ltd

1) Writing blogs, articles and press releases by co-ordinating directly with the Technical/SEO team.
2) Writing / Proof-reading corporate website content for US and UK based clients.
3) Preparing documentation, user manual and technical documentation for several IT projects related to
Magento,WordPress,WooCommerce,Shopify etc.
4) Preparing Content for Social Media Promotion.

Key Responsibilities

• There are two main responsibilities of the role:
  • to increase the overall top line by increasing the application rate(optimizing the funnel) 
  • ensuring more users are retained post the first consumption cycle. 
• Create and refine effective programs that leverage tenure and customer behaviour data, and include a mix of triggered and targeted campaigns.
• Identify key, measurable metrics for Customer lifecycle programs with a focus to test and scale rapidly.
• Create, implement and optimize daily/weekly/monthly campaigns and user journeys (retention and reactivation - both automated and not automated)
• Generate deep insights about customers that increase their retention, root-cause & predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary & secondary customer research through surveys and talking directly with customers. 
• Experiment across the whole retention & re-activation funnel constantly looking for maximum impact on DAU (daily active users)
• Brainstorm new ways of segmenting potential customers and means of communication, leading to quick-test pilots with clear measurable outcomes

We're Searching for a hard core sales person who is itching to move to marketing function. Preferably alumnus of MICA, SIMC or a having a great communications background. Must have good sense of humour. PS: This is complete EQUITY based role. People looking for salary do not apply. What You Will Be Doing: You are responsible for budgeting, planning and supervising all Marketing and CRM activities Part of your duties will include more than assembling, leading and motivating your staff. Your dedication as their mentor is key. Your well-thought-out strategy ensures an efficient customer experience during onboarding and conversion Responsibility and strategic orientation for all CRM actions, aiming for a lasting increase in customer value What You Bring To The Job: After successfully graduating in Business Administration, Marketing or Business Informatics, resp. obtaining a comparable degree in a relevant field, you have logged at least 3-6 years of management experience in Marketing, preferably in a startup or eCommerce company Online marketing is something you- re quite familiar with, but your focus is in offline-marketing You wield an excellent record in developing marketing communication and advertisement media Through your experience with classic B2B-sales, you know Call Centers/telemarketing like the back of your hand Thanks to your outstanding analytic skills, you- re used to organize the marketing goals by using clearly measurable KPI. Your know-how about web-tracking and managing tags is a big plus for this field You have experience in leading larger teams and come an open personality, a strong sense of responsibility, entrepreneurial thinking and negotiation power Extraordinary conceptional skills, a creative mindset and a hands-on mentality are your strongest suits Your readiness of mind, an independent and structured working method and a great sense of humor complete your profile READ AGAIN: This is complete EQUITY based role. People looking for salary do not apply.

Nexuses is a full-funnel growth agency focused on helping companies scale up their business by helping them acquire new clients, reinforce their brand, and amplify their online presence. We help companies unlock the most promising customer acquisition channels and attract their ideal customers to their service or product at scale.

 

🚀 What’s the opportunity?

 

We’re looking for a creative data-driven marketer to join our growing team. This is an exciting opportunity for a creative thinker obsessed with customer acquisition, funnel optimization, and experimentation.

 

🔧 What will I be doing?

 

• Promote Growth Hack techniques to increase traffic and user acquisitions.

• Brainstorm new and creative growth strategies

• Collaborate with internal teams to create effective landing pages and optimize user experience

• Have a grasp of social media platforms including Facebook, Twitter, Instagram, LinkedIn.

• Work on new user acquisition, engagement, and retention campaigns

• Plan and execute all digital marketing, including SEO, marketing database, email, social media and display and search advertising campaigns

• Plan, measure and report performance of all digital marketing campaigns, and assess against goals (ROI and OKRs)

• Identify and manage the tools, partners, and agencies to drive performance marketing innovation including account-based-targeting

• Ensure projects are completed to a high standard of quality and on schedule

• Up-to-date with the latest trends and best practices in online marketing and

 

💡 The Opportunity

 

• Work within a dynamic team, who challenge the status quo and champion agile

working and continuous improvement

• Passionate colleagues with a very friendly environment

• Fast career development opportunities as we are a small team poised for

exponential growth.

• A value-driven workplace where people come first

• Option to work remotely (Work from home)

Role - Marketing excutive Needed experience : 1.5-2 years Responsibilities -> Managing marketing campaign across Social Media, Emails, Blogs and on-site -> Work with the team in creating and distributing content (Blogs, E-Books , Videos, e-mail etc) across all related channels . -> Managing and optimising website and other public content -> Social Media Optimization (Off and On-page) -> Preparing campaign reports and analysing +segmenting lead database -> Work with the team in planning and organising events across India Qualification Requirement -> Has used Wordpress -> GAIQ Certified -> Has worked with a SaaS company/ has a tech background -> Preferred Certifications -> Google Adwords, Hubspot inbound -> Excellent written (and verbal) communication skills -> Has worked with Marketing Automation tools like HubSpot, Pardot, Zoho, MailChimp, etc -> Basic Design skills (has used tools like Canva, Adobe Spark, etc.) -> Has a solid understanding of the basics of the following disciplines -> SEO, Email Marketing, Social Media, Content, Data Analytics, Automation, Design, ABM Work location :Bangalore

The successful content administrator will be highly attentive to detail and passionate about maintaining the integrity of web content through design, build, and testing phases. The right candidate is resourceful and knows how to balance creativity and knowledge to solve business and technical needs, and isn’t afraid to roll up their sleeves and develop content to meet a deadline. Responsibilities: Build product pages leveraging the given content Collaborate with Production, Development and QA teams to enhance the website for better usability/user interaction Content that will be uploaded are (but not limited to) images, copy, metadata, specs, pdf’s, videos Familiarity with responsive web authoring Performing site-wide audits, focusing on product specifications with a strong attention to detail Qualifications: Under Graduate/ Graduate degree who is able to handle multiple task in given deadlines. Good written & verbal Skills in English Experience with data entry Familiarity with AEM (Adobe Experience Manager) or CMS will be an add on.

Urgent Requirement for Marketing Executive(Hospital Marketing) Qualification-MBA Marketing Experience-Min 1 yr Location-Pune Note-Only Male

If you have an entrepreneurial spirit, get excited about finding smarter ways to do things, and have a burning desire to be part of a winning team where you can truly make a difference, we want to meet you. Creating, managing and growing the company’s presence through blogs, Twitter, Facebook, Slack, Quora, LinkedIn and other strategically relevant online properties Use Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives Also responsible for customer support – answering questions however they come in (Phone, e-mail, Twitter) and managing any online feedback forums Develop and implement tactical plans — including inspired and moderated solutions — that build and nurture online communities Demonstrated expertise in engaging and activating community groups Demonstrated ability to work with client on developing on-brand messaging that best represents their voice and tone online and incentivizing user-generated content creation and sharing Excellent communication skills and creative writing skills.

Person should have more than 5 years of Product Management experience. We are willing to offer handsome equity to a suitable candidate.