Product Marketing Manager

Role: Creative Producer – Web Series

Industry: Media and Entertainment Industry

Function: Product Management

Age Upto: 38 Years

City/State: Noida

Education: Graduation

Work Mode : ONSITE

Working Day : 5

Required Skills: Creative Vision & IP Development,  End-to-End Content Production Leadership,  Cinematic Storytelling & Audience Psychology,  Team Leadership & Cross-Functional Collaboration,  Data-Driven Content Strategy

Description :

Job Overview:

The Creative Producer – Web Series will lead the overall creative vision, strategy, and execution of Web Series content across all formats. The role demands a visionary storyteller who deeply understands cinematic language, audience psychology, and cultural nuances, while maintaining creative excellence and market relevance.

The Creative Producer will be responsible for ideating and developing high-impact original IPs, supervising the full content lifecycle, and ensuring every story aligns with Company’s mission — “Entertainment First in Culture.”

Key Responsibilities:

1. Creative Strategy & Vision:

● Drive the creative vision for company Web Series, ensuring all projects align with the platform’s cultural and entertainment goals.

● Lead ideation and development of original IPs across genres with strong emotional and cinematic value.

● Work closely with screenwriters, directors, and producers to develop highly engaging and culturally resonant scripts.

● Ensure creative consistency, strong storytelling structure, and high production quality across all stages — from concept to scripting, production, post, and release.

2. Content Development & Execution:

● Responsible for content commissioning as per Company’s overall strategy and creative roadmap.

● Ensure smooth execution of projects within defined budget and TATs, maintaining excellence in storytelling and visual quality.

● Maintain a yearly content pipeline, pre-planning content commissioning and licensing in sync with business and cultural objectives.

● Supervise the pre-production, production, and post-production stages of Web Series content to ensure alignment with creative vision.

3. Team Supervision & Collaboration:

● Lead and mentor a team of associate creative producers, writers, producers, and content strategists, fostering innovation and creative ownership.

● Supervise cross-functional teams (internal & external) through all phases — from ideation and scripting to marketing and release.

● Collaborate with marketing, insights, and analytics teams to align creative output with performance goals and audience insights.

4. Platform & Audience Insights:

● Monitor content trends, audience behavior, and performance data to refine content strategies.

● Scout emerging formats, genres, creators, and storytelling trends to keep the company ahead of the curve.

● Analyze content performance metrics and deliver stories with high engagement and completion rates.

● Identify opportunities for IP expansion, spin-offs, or multi-platform storytelling to strengthen the Company's brand footprint.

Qualifications & Skillset:

Creative & Storytelling Skills:

● In-depth understanding of characters, emotions, and visual storytelling.

● Strong grasp of concept selection, narrative pacing, and audience connection.

● Proven ability to develop culturally rooted, high-engagement content.

Technical & Process Understanding

● Deep understanding of Pre-Production (casting, budgeting, locations, costumes, treatment).

● Strong knowledge of Post-Production (editing, sound design, BGM, DI, VFX).

● Ability to maintain storytelling quality across production pipelines.

Strategic & Analytical Strengths:

● Strong understanding of market trends and audience insights.

● Skilled in using data and analytics to shape creative decisions and assess content performance.

Leadership & Decision-Making

● Proactive problem-solver with strong creative judgment.

● Excellent team management and multi-tasking capabilities.

● Ability to balance creative ambition with business strategy and timelines.

Experience:

● Minimum 8+ years of experience in web series creation, creative leadership roles.

● At least 5+ years of on-ground experience in Web Series production and 3+ years in OTT/platform-based content creation.

● High on learning, high on passion, and driven by creative innovation.

Cultural Understanding:

● Deeply rooted understanding of regional culture or broader Hindi-speaking belt sensibilities.

● Ability to translate cultural authenticity into mass, relatable storytelling.

Ideal Candidate:

This role is ideal for a visionary creative leader who lives and breathes cinema — someone with the rare blend of creative instinct, analytical acumen, and cultural depth. The ideal candidate will be passionate about building a cinematic universe that entertains, represents, and elevates regional India on a global scale.

Responsibilities

- Take ownership of copywriting function within the content marketing team and manage it to a very high standard
- (Write and edit) crisp and engaging ad copies and video scripts for search, social media, YouTube, and Product marketing activities
- Demonstrate a clear understanding of campaign objectives, offer creative ideas, and devise strategies to achieve them
- Understand target audience personas and their preferences to create engaging journeys that encourage interaction with the website, are forward-thinking, and are in line with current trends.
- Review copy, lead campaign, and copy ideation, continually improve quality of writing, and ensure all-around consistency (style, tone, fonts, and images) in the communication across channels.
- Analyze campaign performance in conjunction with members of other marketing teams to set benchmarks and continually streamline copywriting practices for enhanced quality and business outcomes.

- Convert the creative brief into a coherent, cohesive and compelling communication concept development and its translation to campaign idea/script/copy.
- Collaborate with talented team of creatives to gain deeper understanding on messaging front to storyboard campaign and develop multiple variations for creative testing.
- To Provide deputy support to the Creative Head
- To craft witty and impactful copy for individual deliverables, with a cogent call to action and ensure synergy with campaign goals
- To craft and supervise concise corporate and B2C communications and PR initiatives, including mailers and posts.
- Write effective and grammatically correct copy for target audience from conceptualization to

final execution.
- To guard the Literal Brand Tonality, as a second to the marketing team.
- Stay on top of current industry trends and happenings to use that as an opportunity to create campaigns. Think out of the box but still be relevant.

Requirements

- 6-9 years of professional copywriting experience in creative solutions for digital services with strong portfolio of Creative Concept Solutions and it's translation to script/copy.

- Proven expertise as a Content Writer, Copywriter, or a similar role
- Experience managing multiple projects, with the ability to switch from one to the other seamlessly and adhere to deadlines.

About the job 

Job Details: 

Role: Sr./Jr. Affiliate Manager & Campaign Executives 

Location: Gurugram/Delhi 

Reporting to Head of Performance & Paid Media 

Business: Apps and Affiliates 

About the Role: 

We are looking for a person who has a deep understanding of the affiliate & mobile marketing ecosystem and has relevant experience with mobile attribution platforms like AppsFlyer, branch, segment, firebase etc. 

Should be able to handle deliveries of mobile & web campaigns such as CPI, CPR, CPE, CPA, CPS, and others. 

Objectives: 

 You will be responsible to create and optimize Performance/Affiliate/Paid campaigns as per the business objective; Own weekly reporting for the same. 

 The primary focus will be on Affiliate campaigns followed by other channels such as PPC. 

 You will be handling the day-to-day management of campaigns with a heavy focus on getting the best ROI. 

Tweak your strategies by evaluating the Key Performance Indicators (KPIs) of all existing marketing channels to determine and make necessary adjustments to optimize performance marketing effectiveness. 

Lead a team of performance marketers to help conceptualize, develop and test campaigns to improve performance. 

 Analyze the market, competitors, and audience- providing actionable insights 

Roles & Responsibilities: 

 Manage mobile delivery and ad ops of the campaigns. 

 Help with New Business Acquisition. 

 Account Management & Client Retention. 

Delivery Partners Management - Platforms, SSP, DSP, Publishers & Affiliates. 

 Handling Publisher Engagement and Retention. 

 Acquiring Potential partners. 

Negotiating terms with all new and existing publishers. 

 Forming/negotiating strategic alliances with new and existing online partners. 

 Exploring and expanding inventory for Mobile content offers for Value-added services. 

 Finding and strategizing new sources of inventory for performance campaigns. 

 Media planning for various Mobile advertising activities. 

 Provide operational and monetization plans for campaigns and clients. 

 Reporting on KPI, Revenue Generation & Growth. 

 Integrate and Implement the mobile publishing tools and best practice system. 

 Manage and mentor other Mobile Pillars – such as Ad Monetization, Production, and Operations. 

 Must have an understanding of integrations with platforms such as Branch, Appsflyer, Adjust & others. 

 Must have knowledge about all sorts of mobile ad frauds and their types to tackle such situations. 

 Must have knowledge of all fraud detection tools such as Protect 360, Mfilter, and others. 

 Should have good knowledge of the campaign setup process which includes activities such as S2S integration, GAID, IDFA, Macros, and other such day-to-day requirements to monitor it overall. 

Who We Think Will Be a Great Fit? 

  two - five years of experience in large scale performance/network marketing, mobile ads publishing and operations. 

  Leadership experience with an entrepreneurial spirit in building and a growing team from the scratch. 

  Very strong knowledge of the mobile ecosystem. Experienced in navigating mobile platforms (Apple, Google) throughout the entire lifecycle – from planning and buying for the campaign and meet client's KPIs. 

  Understanding of mobile KPIs, especially as they relate to forecasts, P&Ls, and deal evaluation 

  Demonstrated ability to influence all levels of management, cross-functionally and externally 

Excellent written and oral communications 

Let's connect to have a quick round of discussion. 

(Only Female Candidates Preffered)
About Proactive For Her

Proactive For Her is a women's healthcare early-stage start-up founded by Achitha Jacob (ex-HBS, DaVita and Kearney). A digital clinic for women, Proactive For Her, offers accessible, personalised and confidential healthcare solutions for women's out-patient health concerns across life stages - from puberty to menopause (https://www.proactiveforher.com/">https://www.proactiveforher.com/).

• Location: Bangalore
• Work hours: 9 am to 7 pm
• Full-time opportunity (Monday to Saturday)

Note: Saturdays will be work from home.

Qualifications

• Masters in Marketing / Business Administration or related field.
• You have prior experience in a similar role with a solid track record of success

Requirements

• You have strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.
• You have good knowledge of Campaign Management Tools (e.g., Active Campaign), and Web Analytics Tools (e.g., Google Analytics).   
• You are highly goal driven and work well in fast paced environments
• You possess strong analytical skills and are comfortable dealing with numerical data    
• Knowledge of SEO and PPC advertising methods
• You have excellent communication & interpersonal skills
• You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments 

      Role

You will be responsible for taking a look at customer growth, acquisition, and activation. Furthermore, you are going to play a role in customer retention and up-selling (the process of selling existing customers additional products or services).

• Lead a team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships   
• Create and implement the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets     
• Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth    
• Ensuring consistent messaging that is aligned with the brand   
• Building win-win relationships with new and existing partners 
• Manage the marketing budget to drive sustainable bottom-line growth

LogiNext is looking for a target oriented and enthusiastic technology recruiter who has a successful record in closing the perfect candidate for a job role. With an eye for the right talent, you will be a part of the end-to-end recruitment cycle driving hiring results and closures. 

You have experience in technology recruitment with a proven track record in a SaaS product company. You are a master in analysing the appropriate skills, building a strong recruitment pipeline and bringing them to closure.

Responsibilities   

• Handle end to end recruitment cycle for the open positions 
• Coordinate with the hiring managers to understand the skill-set required, create a job description, develop a recruitment plan and execute it
• Screen the profiles of inbound candidates and search profiles through various job portals to hunt for the best candidates
• Coordinate with hiring managers to schedule telephonic and face-to-face interviews and follow up with the candidates
• Negotiate with the candidates on salaries and perks offered
• Create a pipeline of active candidates qualified for further interview rounds for the open positions and construct of strong network of passive candidates
• Represent LogiNext strongly to generate a genuine interest in the candidates and provide them complete and inspiring details of the position
• Log and record each-and-every outreach made, in the ATS and generate regular activity reports 

Requirements

• Bachelor’s or Master’s Degree in HR, Business Management, Statistics or related field
• 2 to 3 years of experience in technology recruitment with high success ratio
• Possessing good understanding of recruitment cycle in a product organization
• Good knowledge of enterprise technologies and SaaS market
• Good screening skills along with strong judgement on the behavioral skills to evaluate the candidate’s technical fitment and alignment with LogiNext’s cultural values
• Ability to take ownership, understand the requirements of positions and prosper in a fast-paced recruitment environment
• Extensive working knowledge of developing relationships with candidates and keeping them interested in LogiNext along with ability to generate leads to find the best of the candidates
• Excellent verbal and written communication skills and time management skills are essential
• Ability to manage and handle multiple requirements at a time efficiently
• Regularly keep oneself posted with the latest technologies

Come, join us on our journey to provide jobs to a million people by 2026

Basically, we believe that startup life isn't about functional silos. It's about solving problems. If you are a problem-solver who gets excited by the thought of cracking something new frequently, this is for you.

Who We Are?

Wishup is India's leading remote employee platform helping US-based businesses in building highly efficient remote teams. Founded in the year 2015 by IITM & IIMA alumni and with a clientele of some of the hottest startups in the US,  Wishup is backed by marquee investors like Orios Venture Partners, Inflection Point Ventures, 500Startups, and we have been consistently rated as one of the most coveted places to work at.

We are witnessing phenomenal month-on-month growth and stand at a cusp of a revolution in the remote workforce industry. This is your chance to be a part of the revolution - we are inviting applications for our in-house position of Entrepreneur in Residence (EIR)

Work Responsibilities

- Lead, plan & execute new initiatives & projects

- Work closely with the founders in scaling up the organization

- Shaping the company's overall business strategy. Developing strategic plans and assessing company performance

- Responsible for assisting the Founders with developing, communicating, executing, and sustaining corporate strategic initiatives

- Building the new categories at Wishup and expanding the existing ones

- Conducting research and data analysis to inform business decisions

- Responsible for supporting all special projects needs of the Founders, acting as liaison with key stakeholders, analysis of market trends and internal performance, the analysis of data in collaboration with experienced data analysts, and the production of written reports and oral

What’s in it for you?

- Great Pay

- Be part of a 100x growth story - Wishup has grown 10x in the last 18 months

- High growth potential & impact - an early stage in Wishup’s journey 

- Work from home (or anywhere), forever!

What are we looking for?

• Minimum 2 years experience in a Startup (B2B, SAAS, VC companies are preferred) 
• Bachelor's degree for a Tier 1 institute (preferably IITs, BITS)
• Structured thought-process
• Experience in managing multiple priorities, administrative coordination, and logistics
• High Execution bias
• Creative problem-solving skills
• Well organized, detail-oriented, ability to multitask with great follow-up skills
• Impeccable communication skills

Job Prerequisites

- High-speed internet connection

- Laptop with integrated camera & a pair of headphones

- Quiet workspace

Company Reviews

https://www.glassdoor.co.in/Reviews/Wishup-Reviews-E1511572.htm?filter.iso3Language=eng">https://www.glassdoor.co.in/Reviews/Wishup-Reviews-E1511572.htm?filter.iso3Language=eng

Social Media Links

LinkedIn - https://www.linkedin.com/company/wishup-services/">https://www.linkedin.com/company/wishup-services/

Facebook - https://www.facebook.com/wishupnow/">https://www.facebook.com/wishupnow/

Twitter - https://twitter.com/wishupnow">https://twitter.com/wishupnow

Instagram - https://www.instagram.com/wishupnow/">https://www.instagram.com/wishupnow/

Training at Wishup

https://www.youtube.com/watch?v=6Uolgas0Uj4

Life at Wishup

https://www.youtube.com/watch?v=qHPMod_jzmA