Product Marketing Manager

• Accountable for conversion% of visitors at Gynoveda.com
• Map customer journey, define use cases & service design to drive engagement & purchases
• Build frictionless online customer experience for website & app
• Optimize marketing funnels for customer acquisition, retention, video-content  
• Develop mobile app for menstrual health tracking, online consultation, content marketing
• Drive marketing automation and integrate multiple online SaaS tools using API, plugins
• Build unified tech solutions for - 
• Customers - online sales & support via responsive website and mobile app
• Employees - process & tools for operations, customer service, supply chain

Looking out for Product Marketers -2023 MBA Passouts who can join immediately.

Key Responsibilities:

• Develop and identify new ICPs, IBPs, potential buyer-in-market signals and more for new products and services we or our clients offer to the market
• Responsible for the creation and execution of end-to-end marketing campaigns to position our products as solutions for our customers and partners worldwide.
• Communicate the value of new products and services to the sales and marketing team Speak and present both internally and externally to promote the story of our or our client's offerings
• Develop and implement promotional activities such as promotions and product launches
• Understand the market, target customers, their needs, the competition landscape to identify growth opportunities
• Build highly engaging campaigns across user funnels to increase conversion rates
• Create messaging and hooks for the entire customer journey, top of the funnel, middle of the funnel, bottom of the funnel
• Representing the customer voice in product development, marketing and all related communications.
• Develop comprehensive marketing plans for sales and marketing teams.
• Work closely with the product/service development team to determine the most profitable course for each existing and new product.
• Help the marketing team to generate strong momentum ahead of new product launches.
• Focus on implementing programs that consistently generate new, high-quality leads for our company
• Increase our digital presence with meaningful content, messaging, and tactics

Key Requirement:

• Data-driven with keen creative capabilities
• Ability to decode, grasp, and complex technical domains and convert it into customer problem statements
• Incredible ownership, accountability, follow-up/follow-through skills
• Strong collaboration across teams
• Strong numerical and analytical aptitude.
• Ability to think and react in a high-energy, fast-paced environment.
• Good People Management skills -Good organizational skills including prioritizing, scheduling, time management, and meeting deadlines.
• Technical aptitude and agility to learn web-based tools
• Very strong written communication and presentation skills
• Project ownership and using customer data to identify and prioritize opportunities
• MBA degree is preferred

About Company

Our client is a Tech-Based Platform for freelance photographers, videographers, food stylists, and cinematographers. Founded by alumni of IIM Bangalore. They are operational in about 100 Cities and 28 Countries. Leader in Food and Real Estate Photography. Done about 7000+ projects across the Globe.

Roles and Responsibilities

1. Producing a diverse range of blog posts focused on subjects pertaining to the field 

   of photography.

2. To compose a myriad of blog entries pertaining to subject matters of relevance to the

    realm of photography.

3. Undertaking comprehensive research into diverse subjects and products.

4. Supervising content interns and deliberating relevant material for blog publication.

5. Compose material for utilization in Facebook and Google advertisements.

6. Strategize and execute video content production.

7. Creation of marketing campaign material

8. Enhance content through the implementation of best practices in SEO.

Skills Required

• Excellent writing skills and proficiency in grammar and spelling.

• Ability to create compelling, engaging, and informative content

• Strong research skills to gather information from various sources.

• Knowledge of Search Engine Optimization (SEO) techniques to optimize content 

   for search engines

• Understanding of target audience and ability to write content that resonates with them.

• Strong communication skills to collaborate with other team members and clients

• Creativity and ability to come up with new and innovative content ideas

• Attention to detail and ability to proofread and edit own work

• Time management and organizational skills to meet deadlines and manage multiple 

   projects at once.

• Proficiency in providing guidance and leadership to interns for the assigned tasks.

About Company

Our client is a luxury home décor brand where technology enables world class home interior design.

Job Overview: We are seeking a highly creative and talented Copywriter to join our team. As the Copywriter, you will be responsible for written material for various platorms, such as websites, blogs, social media, and marketing campaigns that showcases the elegance and uniqueness of our luxury interior designs. Your words will play a pivotal role in enhancing our brand image, driving client engagement, and to produce engaging, informaƟve, and well-structured content that resonates with the target audience.

Responsibilities:

·       Develop captivating content surrounding our luxury interior projects that is well researched and in line with the organisations brand communication.

·       Team up with designers and marketers to create compelling content across our platform.

·       Dig deep into interior trends to create authentic content that resonates with readers.

·       Conducting keyword research and using SEO best practices to enhance online visibility and increase organic traffic.

·       Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs.

·       Bring fresh ideas to the table and collaborate with our creative squad.

·       Edit & improvise content consistently to improve readability.

·       Edit and proofread content for impeccable grammar, spelling, and coherence, ensuring the highest quality output.

·       Stay up-to-date with industry trends, emerging technologies, and relevant news to infuse fresh perspectives into the content.

·       Prior experience in the luxury sector is mandatory.

Requirements:

·       Master’s degree in English, Journalism, Communications/PR, or a related field.

·       Substantial experience in content writing, copywriting, or a related field.

·       Portfolio of relevant writing samples.

·       Familiarity with web publication techniques, marketing tools, MS Office or Google Suite.

·       Impeccable grasp of the English language, including idioms and current trends in slang and expressions

·       Excellent verbal and written communication skills

·       Creativity along with a keen eye for details

·       Strong grasp of SEO principles and keyword integration for optimized content.

·       Monitor and analyse the performance of key performance indicators (KPIs) to offer suggestions for improvement.

About Insane

Charlie Chaplin, Steve Jobs, Oprah, Pythagoras, Nikola Tesla, and Einstein were crazy enough to believe that life is bigger. They believed that we are here to make a difference. To make the world a better place.

And we are Insane enough to believe that. We are here to take humanity forward. We believe in change. We believe that would need to be better every day. 

We are changing this world 1 step at a time.

Starting with the fundamentals of growth - Knowledge. We became carriers of change in the education industry. We are on a mission ‘to accelerate the impact of coaches in the world’. 

About the role

We are looking to hire a dedicated Direct Response Copywriter Writer to create strong communication for all the stages of the Customer Journey. The copywriter will be expected to create stories that resonate with the audience and move them to action. The copywriter will be responsible for producing video scripts, Landing pages, Facebook & Google ads, Emails, and much more.

The copywriter will be expected to be data-driven. They will be expected to analyze data to see what is working and what’s not. This individual will be responsible for conducting audience research to understand the target market and then create communication strategies that resonate. 

Content for video scripts, landing pages, Facebook and Google ads, and emails. Responsibilities include evaluating analytics to adjust content as needed.

Your day-to-day:

• In-depth audience research to understand the audience on industry-related topics in order to develop original content
• Writing copy for all the stages of the customer journey
• Measuring the impact of the copy through data and improving on a consistent basis
• All completed layouts and artwork must be thoroughly checked to ensure there are no mistakes
• Collaborate with internal partners to interpret project briefs and develop relevant concepts into content

Requirements

• Top-class English communication skills
• Ability to understand the audience to find out what motivates them.
• Ability to think conceptually
• An understanding of user experience
• Proven experience as a copywriter or related role
• Knowledge of online content strategy and creation

About you

• You’re numbers-driven.
• You love data.
• You're passionate and driven.
• You have a sharp eye for detail.
• You're proactive and reactive.
• You have 2+ years in Direct Response Copywriting

About CITTA

The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings, and has seen an upward growth year after year. The Lexicon Group had started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror and Civic Mirror), which has been taken over from the Times of India Group. The moto for The Lexicon Group is mindfully chosen ‘Believe in Yourself’, probably the three strongest words listed together which have the potential of changing lives if you believe in them and that is what Lexicon group try to ensure.

CITTA (Lexicon Lifestyle Private Limited) is a premium-quality natural baby bath and skincare brand that is safe, tested and gentle. CITTA Products are Free of Toxins, Parabens, Sulphates, Silicones, Mineral Oil, and Allergens and are Dermatologically Tested. We are a cruelty-free brand. We are expanding our core team, which is determined to achieve results.

Job Description

Work From Office

We are looking for an enthusiastic Social media manager to administer our social media accounts. You will be responsible for managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals. As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. You should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

Responsibilities

• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily
• Monitor web traffic metrics
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications
• Handle influencers for engagements, activities and campaigns

Requirements and skills

Good to have Social Media Manager skills:

• Proven work experience as a Social media manager
• Hands on experience in social media content
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills
• BSc degree in Marketing or relevant field

We are the world’s first company building tech at the intersection of food tech, blockchain and machine learning. At Gulpie, we’re building the future of food discovery. At our core, we are a tightly knit mad bunch that is driven by mission, values and customer-obsession.

We're not looking for an average Joe. Are looking for a position that is going to challenge you and bring out the best of your potential? We promise to nurture you with utmost care and resources to help you achieve your dreams. The ones who worked with us went on to become leaders that are known for their ambition.

You’ll be playing a key role in building a community of food reviewers. Everyday, you’ll be interacting with some of the smartest minds and most popular food influencers. If there’s one thing you’ll take away from the position, it would be an incredibly powerful network that will open doors for the rest of your career.

You’re good with :

• Hustle. Hustling. Hustled.
• Devising innovative growth hacks to identify the right social channels and efficiently converting them
• Data-driven decision maker with a clear understanding of metrics, funnels and churn
• Self-learning with proven ability to learn things on the fly
• Socially engaging
• Empathetic and obsessed with all things food and people
• Story-telling reputation that precedes you
• Hungry to learn

You’re awesome if you have : 

• Experience hustling for early stage products
• Experience working with A/B testing and other analytics tools like GA, Mixpanel & Hotjar
• Passionate about food
• Experience building online/offline communities

You’re looking for :

An Opportunity to work on a meaningful problem with massive potential to scale. A company that strongly believes culture and work ethic are quintessential for a happy working environment. An ambitious, entrepreneurial and passionate team obsessed with the quality of everything they lay their hands on. 

We believe smart people with integrity don’t need to be managed as they have high standards set for themselves. We don’t believe in stipulated working hours. One is only accountable to their deliverables. Though sounding cliche, we value hard working people, a notch higher than you might usually expect, and equally reward them. Your work will receive the credit it deserves.

We love people bubbling with ideas - the crazy ones that believe in their ideas enough to go the lengths to make them real. We believe it’s important to hear everyone’s opinion and empower them with tools to build innovative products. Consistently achieving impeccable results is not only a professional but a personal goal here. We know talented individuals that work hard can do magic. That said, we believe intellect without humility is a recipe for failure.

Does it sound like you?

• Write to us with your 2 best ideas to go viral with food.
• Send us your resume and let us know why you think you’re unique. Why don’t you tell us about a couple of growth hacks you’ve successfully pulled off?
• Have run marketing campaigns before? Have a personal or professional blog? Share some links or your social profiles.