Product Marketing Manager

Senior Business Development Specialist 

GormalOne LLP. Mumbai IN 

GormalOne is a Agri tech enterprise with a vision to make dairy farming highly profitable for the smallest farmer, thereby ensuring India's “Nutrition security”. Our mission is driven by the use of advanced and scalable technology. Nitara, our Flagship product is an Artificial intelligence-led Precision Dairy platform focused on data-driven dairying and fostering collaboration among Dairy stakeholders for informed decision making and improved outcomes through Digitization.

We are looking for an ambitious Senior Business Development Specialist who will be responsible for driving the Business Goals of the Organisation. The candidate should be motivated and self-driven to succeed in a changing business climate. Candidate should be detail oriented and having an excellent business sense with a strong track record of Revenue generation demonstrating project execution capabilities.

If you are a candidate who is keen to create impact at grassroots level through their business goals whilst utilising innovative community development approaches then we would love to hear from you.

Responsibilities

• Overseeing the company's business strategy and operations, leading teams, and goal setting 
• Implement effective sales strategies to meet & exceed Revenue targets. 
• Identify new business opportunities.
• Conducting market research and analysis to create detailed business plans on commercial opportunities (expansion, business development etc.) 
• Develop and maintain strong relationships with key clients, ensuring high levels of satisfaction and retention. Work closely with stakeholders to understand their needs and deliver tailored dairy tech solutions. 
• Collaborate with internal departments to optimize client satisfaction and operational efficiency. Lead teams, ensuring alignment with business goals. 
• Develop, train, deploy and monitor account handling team to manage clients in different geographies. 
• Working with different departments to align efforts with the company's mission and vision 
• Monitor performance of commercial activities using key metrics and prepare Business MIS,  

Key skillsets

• A deep understanding of opportunities for a strong digital strategy, business innovation, establishing partnerships  
• Demonstrate experience in formal project planning, management and delivery including needs assessment, priority setting and action planning. Excellent organizational and problem-solving abilities 
• Ability to build, lead, motivate and create a strong team. 
• Ability to thrive in a fast paced, evolving environment. 
• Evidence of a range of essential communication skills e.g. presentations, public meetings, group facilitation and group-based training. 
• Evidence of regular and in-depth continued use of computers to use the Internet and email systems in addition to Microsoft Word, Access, Excel and PowerPoint and social media platforms. 

Basic Requirements

• Minimum of 10-12 years of Business development and revenue generation experience in technology and digital solutions for Agri industry 
• Proven success in Sales, client management & operational execution 

Additional Requirements

• Degree in any Dairy/Agri/Rural Management Field 
• Strong Knowledge of Dairy processing & technology solutions in dairy industry will be considered an advantage.
• Working in the agriculture market with a minimum of 5 years in Dairytech/Agritech industry. 

Kindly note: Salary shall be commensurate with qualifications and experience.

Visit us at - https://gormalone.com/ & https://www.nitara.ai/ 

Role and Responsibilities

 Manage our social media handles Instagram (137K followers), YouTube (8K subscribers). 

 Execute ideas by creating a content calendar. 

 Generate ideas for our paid/organic ad campaigns and write the copies.

 Handle operations while creating content. 

 Write copies for our App messages and notifications.

Education and experience:

Any graduation degree

1-3 years in digital marketing 

Skills:

1. Strong willingness to learn new things

2. Ability to generate new ideas, think outside the box, and approach problems

in unconventional ways

3. Ability to stay motivated, go-getter attitude

4. Teamwork and collaboration

• copy writing experience with good Advertising agency or design studio
• Possession of creative flair, versatility, conceptual/visual ability and originality
• Able to write long copy for website, brochures, blog and short and creative copy for ad campaigns, social media etc.
• Developing creative ideas and concepts for various media vehicles like taglines, jingles, ad campaigns, brochures, social media posts etc.
• Writing clear, persuasive, original copy
• Proofreading copy to check spelling and grammar
• Amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients;
• Overseeing campaigns through the production stage to completion

• You'll make it happen by creating the copies for the best funnels for Knorish, constantly improving, optimizing the existing content with fanatic attention to marketing.
• Experience in creating mind-boggling content for social advertising channels including YouTube, Facebook, Twitter
• Optimizing PR campaigns when there is a need
• Boundless positivity, zeal for learning, calculated experimentation, and a desire to become a Voice of the platform
• Create SEO optimized blogs for posting
• Preferred to have a deep understanding of SEO, Keyword analysis, SEMRUSH, UBERSUGGEST, AHREFS
• A must knowledge of CMS, blog maintenance, CTAs, and others

• Market+ Salary
• Annual Bonuses

We are looking for a copywriter that can deliver words and meaning to advertising visuals. Shall be responsible for writing compelling marketing and promotion materials for different verticals of industries. 

•  Coordinate with the account managers to discuss the brand requirements.
•  Write sellable copy for a variety of media including social, print, video, and online
•  Brainstorming visual and copy ideas with the creative team.
•  Get a detailed brief to interpret the client’s needs and develop a creative concept that suits their purpose.
•  Creating drafts of creative concepts with the briefs available and through data research.
•  Presenting final output of creative concepts to the account managers.
•  Working as a part of a team with account leads, designers and technical dept.
•  Stay current on trends and competitors within the editorial sphere

Key Responsibilities

• There are two main responsibilities of the role:
  • to increase the overall top line by increasing the application rate(optimizing the funnel) 
  • ensuring more users are retained post the first consumption cycle. 
• Create and refine effective programs that leverage tenure and customer behaviour data, and include a mix of triggered and targeted campaigns.
• Identify key, measurable metrics for Customer lifecycle programs with a focus to test and scale rapidly.
• Create, implement and optimize daily/weekly/monthly campaigns and user journeys (retention and reactivation - both automated and not automated)
• Generate deep insights about customers that increase their retention, root-cause & predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary & secondary customer research through surveys and talking directly with customers. 
• Experiment across the whole retention & re-activation funnel constantly looking for maximum impact on DAU (daily active users)
• Brainstorm new ways of segmenting potential customers and means of communication, leading to quick-test pilots with clear measurable outcomes

We’re on the lookout for a data-savvy Growth Marketing Manager to develop and execute marketing strategies to increase awareness and adoption of the product.

Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies in online media and/or SaaS companies.

1. The key performance metric for the role will be growth in pages views & Inc42 plus subscriptions
2. It is essential the person understands funnel based marketing centred around content & engagement
3. It is of utmost importance to have an experience of marketing automation at scale
4. Devise B2B, B2C integrated marketing campaigns with the aim of acquiring and retaining customers
5. Find and target audiences & accordingly onboard/execute paid social media marketing, content aggregations and influencer marketing plans
6. To sustain India’s largest tech media platform it takes qualitative content marketing & automation at scale along with data-backed decisions, heavy testing, the feedback loop to drive product and editorial. 

Give your career a lunar slingshot, we are an equal opportunity employer.