Product Marketing Manager

ROLES AND RESPONSIBILITIES:

Video-led Content Strategy:

• Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
• Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)

Production:

• Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
• Creating the monthly production pipeline, review and edit every piece of video content that is produced
• Explore AI-based and production automation tools to help create communication stimuli at scale
• Manage our agency and partner ecosystem to support high-scale video production
• Manage the monthly production flow and maintain data sheets to enable ease of tracking
• Increase CTR, Views and other critical metrics for all video production

Project Management:

• Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
• Plan and manage video production schedules, ensuring timely delivery of projects within budget
• Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
• Ensure all video content is optimized for each platform, following best practices for SEO and audience engagement
• Coordinate with the content team to integrate video content on the platforms
• Maintain an archive of video assets and ensure proper documentation and tagging

Capabilities:

• Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
• Work with technology teams to explore Gen AI tools to deliver output at scale and speed
• Identifying opportunities for new formats and keeping up with trends in the video content space

Customer obsession and governance:

• Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
• Zero tolerance for content and communication errors
• Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
• Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
• Create checks and balances in the system so that all customer-facing content is first time right, every time

Performance tracking:

• Tracking and analyzing production, go-live status and engagement metrics using tools like Google Analytics, etc.
• Gauge efficacy of video content produced, and drive changes wherever needed
• Provide regular reports on video performance, identifying trends, insights, and areas for improvement

IDEAL CANDIDATE:

Qualifications:

• Bachelor's degree in Communications, Digital Marketing, Advertising or a related field
• Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.

Work Experience:

• 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage

Skills:

• Excellent command over the English language
• Hands-on experience of copywriting, editing, and creating communication
• Ability to handle complex briefs and ideate out of the box
• Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
• Deep customer focus by understanding customer behaviour and analyzing data & real-world experiences
• Detailed orientation & very structured thinking, think of customers' entire journey and experience
• Strong communication and collaboration skills to effectively work with diverse teams
• Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design
• software (e.g., Adobe After Effects, Photoshop)

PERKS, BENEFITS, WORK CULTURE:

Our people define our passion and our audacious, incredibly rewarding achievements. The company is one of India’s most diversified non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.

We are looking for a Product Marketer who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.

Product marketer responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.

Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.

• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

• Own the product analytics of bidgely’s end user-facing products, measure and identify areas of improvement through data
• Liaise with Product Managers and Business Leaders to understand the product issues, priorities and hence support them through relevant product analytics
• Own the automation of product analytics through good SQL knowledge
• Develop early warning metrics for production and highlight issues and breakdowns for resolution
• Resolve client escalations and concerns regarding key business metrics
• Define and own execution
• Own the Energy Efficiency program designs, dashboard development, and monitoring of existing Energy efficiency program
• Deliver data-backed analysis and statistically proven solutions
• Research and implement best practices
• Mentor team of analysts

• B.Tech from a premier institute with 5+ years analytics experience or Full-time MBA from a premier b-school with 3+ years of experience in analytics/business or product analytics
• Bachelor's degree in Business, Computer Science, Computer Information Systems, Engineering, Mathematics, or other business/analytical disciplines

• Proven analytical and quantitative skills and an ability to use data and metrics to back up assumptions, develop business cases, and complete root cause
  analyses
• Excellent understanding of retention, churn, and acquisition of user base
• Ability to employ statistics and anomaly detection techniques for data-driven
  analytics
• Ability to put yourself in the shoes of the end customer and understand what
  “product excellence” means
• Ability to rethink existing products and use analytics to identify new features and product improvements.
• Ability to rethink existing processes and design new processes for more effective analyses
• Strong SQL knowledge, working experience with Looker and Tableau a great plus
• Strong commitment to quality visible in the thoroughness of analysis and techniques employed
• Strong project management and leadership skills
• Excellent communication (oral and written) and interpersonal skills and an ability to effectively communicate with both business and technical teams
• Ability to coach and mentor analysts on technical and analytical skills
• Good knowledge of statistics, basic machine learning, and AB Testing is
  preferable
• Experience as a Growth hacker and/or in Product analytics is a big plus

Responsibilities:

• Genrate leads from Bidding portal (Upwork, Guru, PPH,etc...).
• B2B Lead Genearation from LinkedIn
• Excellent communication and interpersonal skills
• Client research and Email Campainging
• Revenue realization by generating business leads from Internet/Other sources
• Identify the customer needs and develop customized solutions for delivery
• Cold Calling alsoto potential clients
• Respond to sales requirements from existing and potential customers
• Build & maintain healthy relationship with the company's clients
• Responsible to achieve monthly target
• Regular Reporting to the senior management & Follow-ups with the customers/clients
• Maintain Daily & Monthly status reports
• To acquire new corporate clients in the specified region /market

About Company

Web: https://www.travelflap.com/

LinkedIn: https://www.linkedin.com/company/travelflap/

TravelFlap Global Private Limited is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve to live better when we know them. That means understanding, respecting and valuing the diversity of unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.

TravelFlap is a New York-based privately owned leading tourism brand with over 15 years of experience in the travel and hospitality domain. The company is driven by the vision to take customers through a journey without boundaries or limitations & to be the world's most recognized and trusted e-commerce tourism company on the globe. TravelFlap.com is a premium-experience travel website. We offer flights to over 3,000 destinations, hotel stays in over 85,000 properties around the world, holiday experiences and much more.

Please find below-mentioned JD

Position: Travel Content Writer Intern

Employment Type: Employee - Full Time

Work Location: Jaipur, Rajasthan ( Work From Office Only)

Notice Period: Immediate - 30 Days only

We are looking for a Content Marketing Writer & Strategist to help us create engaging content and assets to nurture leads and increase brand awareness and conversion. As a key contributor on the marketing team, you’ll develop, write and produce compelling content that tells the BOTTOM FUNNEL story and helps grow our brand and our business. The ideal candidate is someone who thrives in a fast-paced environment, enjoys researching, loves finding the right words to connect with customers and partners and is enthused about the dynamic world of TV and video advertising and technology products

We’re looking for a writer with expertise in multi-platform, multi-format content with an understanding of marketing, SEO and the ability to write to specific audience segments.

If you are interested in:

• Working directly with COO and CEO on strategic decisions

• Delivering Ad-hoc focused and conclusive output on a business use-case

• Defining and tracking KPIs to monitor business health

• Instrumenting alerts for proactive/preemptive actions

• Developing dashboards and automate reporting to drive decision making

• Being involved with / lead many different aspects of a fast growing business (from analytics to marketing to operations to business development and even more)

• Tackling new and different challenges every day

• Having Knowledge of Upwork, Fiverr, Freelance, Getleads, HubSpot, Canva, Jira, Slack, Clickup, Trello

• Create long-form and short-form marketing content, including web copy, e-books, blogs, sell-sheets, pitch decks, newsletters, ad copy, emails, and white papers

• Develop expert knowledge of the company’s products and services and a keen understanding of our product roadmap

• Translate details and product/market knowledge into benefits for users based on their business needs, opportunities, and pain points

• Become an expert in Simulmedia’s messaging & positioning and apply the right voice and tone in marketing content

• Drive cross-functional content projects from start to finish

• Partner closely with teams across Marketing, Sales, Product, Design, and People to collaborate on content and support shared goals

• Craft compelling messages that work best for specific marketing channels (ad campaigns, SEM/SEO, site content, thought-leadership pieces, email/CRM, events, and all other applicable touchpoints)

• Continually test and optimize marketing content

• Evaluate projects using relevant KPIs and engagement and conversion metrics

Qualifications

• 4+ years of experience in a marketing content role, ideally at a B2B-focused company

• Knowledge of the TV advertising space, preferably with experience creating content about streaming, connected TV (CTV) or related technologies and platforms.

• Demonstrated success creating content for different channels and formats (you’ll be asked to share writing samples/your portfolio)

• Exceptional writing and editing skills and able to tailor content to established voice and tone guidelines

• Experience collaborating with sales, demand gen, product, and design teams on integrated campaigns and content-forward initiatives

• Self-starter with excellent organizational skills who can drive content projects from start to finish

• Ability to think strategically, prioritize, and deliver multiple projects with tight deadlines in a rapidly changing environment

• Tech Savvy – Use and embrace technology as a tool to enhance effectiveness; adept at learning new technologies quickly

• Expertise in multi-platform, multi-format content

• An understanding of SEO and the ability to write to specific audience segments

• Excellent communication skills

• Keen eye for detail

Bonus points if you:

• Worked in an e-commerce startup or scale-up

• Worked on digital marketing projects (Google Ads, Facebook Ads etc)

And you are:

• Individual Contributor

• Curious about web-services and D2C start-ups

Benefits :

• Opportunity to work on highly challenging international projects.

• Opportunity to travel & work with International clients.

• Flexible and friendly work environment

• Great organisational culture, focus on employee's well-being.

• Work-life balance.

• Be part of the best place to work for certified company

We take tremendous pride in maintaining a high bar for employees and fostering a strong team environment. While we work hard every day, we also believe in relaxing together with lots of team activities. We have an unlimited vacation policy, tuition reimbursement, and no employee financial contribution for medical, dental, and vision benefits. We offer competitive salaries, stock options, and an annual bonus based on performance.

About the role:

As a Product Marketing Manager should own the positioning, messaging, and branding of the product. You will also gather and process customer feedback, and manage some aspects of customer relations after the launch.

Job Responsibilities:

• Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our organization in the market
• Content Development – Conceptualize and create an educational product and solution content for a variety of platforms
• Market, customer, and competitive analysis — Be the expert on the customer, the industry trends, and the players in the market
• Sales enablement – Communicate value proposition and provide high-value sales tools, training, and collateral
• Product and feature adoption — Drive adoption of the product and features amongst the customer base
• Evangelism – Serve as a company spokesperson and go-to thought leader for the product
• Implement and support compliance to Outplay compliance and information security processes

We are looking for someone who has:

• Any Graduate degree (MBA preferred) with 3- 5 years of prior experience in a similar position.
• Experience in startup/enterprise software company preferred
• An ability to understand tech and business software including buyer behavior and ideal customer profiles and translate tech content into marketing material
• Ability to effectively lead, inspire, and mentor direct and indirect reports
• Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc.
• Excellent English - written, verbal, and presentation skills, with an eye for quality and attention to detail
• Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales, and marketing

Benefits:

• Fully remote job - You can be in the mountains or at the beach, and still work with us. Outplay is a 100% remote company.
•  Flexible work hours - We believe mental health is way more important than a 9-5 job.
• Health Insurance - We are a family, and we take care of each other - we provide medical insurance coverage to all employees and their family members. We also provide an additional benefit of doctor consultation.
• Workstation and Internet Allowances.
• Annual company retreat - we work hard, and we party harder.
• City meet-ups- You work with your team members in the mornings and party in the evenings.
• Safe space to innovate and experiment.
• Steady career growth and job security.

Hi! If you're selected, the day-to-day responsibilities shall include:

• Researching industry-related topics (combining various online sources and studies)
• Writing high-quality content with impeccable grammar and a unique writing tone, mainly related to home improvement/decor/garden and other closely neighboring markets
• Working on basic SEO and Google Docs for neat formatting, sourcing relevant images for the article, etc.

Note: Candidates who copy-paste content should not apply, plagiarism is checked and strictly prohibited.