Product Marketing Manager

Job Title: Market Expansion Catalyst – IT Business Development

Location: Nashik, Maharashtra

Employment Type: Full-Time

About

WaysNX Technologies At WaysNX, we drive innovation through smart, scalable tech that delivers real-world impact. Our AI and cloud-powered platforms help businesses transform, grow, and stay ahead in fast moving markets. With speed, strategy, and customer success at our core, we craft solutions that solve today’s challenges and shape tomorrow’s opportunities. Join a team that’s fast moving, fearless, and obsessed with engineering the future.

Role Summary

We are seeking a proactive and results-driven Market Expansion Catalyst to join our Business Development team. The ideal candidate will support both sales and pre-sales activities, contributing to lead generation, client engagement, and solution development.

Key Responsibilities

• Identify and qualify business opportunities in domestic and international markets

• Generate leads via LinkedIn, cold outreach, email campaigns, referrals, and industry events

• Conduct client meetings, deliver compelling presentations, and perform product demos

• Understand client requirements and support proposal creation, RFP/RFQ responses, and pricing

• Collaborate with technical teams to design and present customized IT solutions

• Build and nurture long-term relationships with key decision-makers and stakeholders

• Create and maintain sales collateral such as pitch decks, solution briefs, and case studies

• Track and manage leads, opportunities, and communication using CRM tools

• Coordinate with delivery teams to ensure smooth transition and client satisfaction

• Share client feedback and market insights to help improve offerings and sales strategy

• Support smooth transition from pre-sales to delivery, ensuring client expectations are met Requirements

• Experience in IT services sales or pre-sales (startup exposure preferred)

• MBA (completed or pursuing) in Marketing, IT, or a related field

• Basic understanding of the software development lifecycle and current technology trends

• Strong communication, presentation, and interpersonal skills • Self-motivated, adaptable, and capable of working in a fast-paced environment

Preferred Skills

• Experience with B2B sales in IT services (e.g., app development, cloud, consulting)

• Proficiency in tools such as HubSpot, Zoho CRM, MS Office, Google Workspace, and LinkedIn Sales Navigator What We Offer

• Direct mentorship from founders and senior leadership

• High-impact role with strong career growth potential

• Flexible work culture with performance-based rewards

• Exposure to diverse technologies and business domains

ROLES AND RESPONSIBILITIES 

● Understand the business and the potential to promote the business and brand.

● Analyzing market and sales information

● Identification of prospective clients.

● Preparing a go-to marketing strategy on digital, social media and print media

● Set up a Brand identification strategy and execution plan

● Research competitive products by identifying and evaluating product characteristics,

market share, pricing, and maintaining research databases.

● Tracks product line sales and costs by analyzing data and reviewing the competitors

reach

● Supports sales staff by pre-sales tasks, providing sales data, market trends, forecasts,

account analysis, new product information; relaying customer service requests

● Follow up with Clients through the CEO's contacts

● Website maintenance and press releases

● Marketing collateral – creation and maintenance and presentations

● E – campaign coordination

● Setting up tracking systems for marketing campaigns and online activities

● Reporting to management on marketing and sales activities

Must Haves:

● A marketing professional with a BBM/MBA in marketing

Must Haves:

● A marketing professional with a BBM/MBA in marketing.

● 4+ years of relevant experience.

● Academics from the city, where communication skills both written and spoken are

excellent.

● A dynamic professional who is very articulate, driven, and creative.

● Someone who understands the fundamentals of marketing (the 4P’s) as a foundation.

● The incumbent needs to be an expert in digital marketing that includes

a. Designing and conceptualizing visual aids – LinkedIn banners, videos, etc

b. Written skills to create thought leadership posts, blogs, etc

c. Content management to work around the products on digital mediums

d. An expert in LinkedIn and other digital tools

e. Google and derivatives

f. Website and traffic generation

g. Market research and campaigns

h. Ability to work independently as well as in a team environment

Work Description: 

• Storyteller & Fountainhead brimming with ideas on variety of ways to communicate the message to target audience to create pull-marketing advertisements
• Develop graphic, copy & video content using https://medium.com/@gmiecznikowski/shape-your-brand-with-this-exercise-4645ac3ea26d">Brand Key communication framework
• Deliver brand assets like social media content, landing page content, performance marketing creatives, directional scripts for influencers, PR etc. 
• Deeply understand & empathise with consumer insights & create Brand stories around problem, solution, functional benefits, emotional payoffs & social currency to drive awareness, brand attribute scores & sales 
• Provide direction to designers, videographers, editors to develop online marketing campaigns
• Map customer journeys, service design and communication assets to drive engagement
• Coordinate with agencies to create marketing creatives, video content
• Analyze online consumer behaviours & trends to understand product-market fit
• Manage daily marketing & communication operations

Candidature requirements: 

• 5+ years experience in advertising agency with product marketing background
• Prior experience in conceptualization & execution of short 15 secs videos ads
• Strong storytelling visualization skills in form of videos & graphics
• Experience in in women oriented product, service, startup is added plus
• Intuitively sense the market need and visualize marketing & communication tactics

We are looking for a product marketing manager to develop user funnels and communication strategies to drive engagement and referrals on the company's app. Our ideal candidate is a passionate & experienced Product Marketer with proven success in working with digital products and/or e-commerce for curating & driving product engagement end to end

Responsibilities:

• Build user journeys and communication strategies for every funnel the user goes through in the app
• Build highly engaging campaigns across user funnels to increase conversion rates
• Drive repeat users, referrals through Email, Push Notifications and other product touchpoints
• Plan & run defined experiments - test open rates, CTR, messaging, conversion rates and renewals.
• Work with internal and external stakeholder to seamlessly drive all campaigns 
• Constantly look for funnel drop offs and optimize every step to increase conversion rates
• Share data on daily, weekly and monthly basis with the larger team

• Understand the business and the potential to promote the business and brand.
• Analyzing market and sales information
• Identification of prospective clients.
• Preparing a go-to-market strategy on digital, social media and print media
• Set up a Brand identification strategy and execution plan
• Research competitive products by identifying and evaluating product characteristics, market share, and pricing, and maintaining research databases.
• Tracks product line sales and costs by analyzing data and reviewing the competitor's reach
• Supports sales staff by pre-sales tasks, providing sales data, market trends, forecasts, account analysis, and new product information; relaying customer services requests
• Follow up with Clients through the CEO's contacts
• Website maintenance and press releases
• Marketing collateral – creation and maintenance and presentations
• E – campaign coordination
• Setting up tracking systems for marketing campaigns and online activities
• Reporting to management on marketing and sales activities