Product Marketing Manager

REQUIRED SKILLS:

GTM STRATEGY & PRODUCT POSITIONING

MANDATORY CRITERIA:

1. Must have 3+ years of B2B product marketing experience, preferably in SaaS/tech.
2. Must have strong GTM (Go-To-Market) strategy ownership for product/feature launches.
3. Must have deep understanding of B2B SaaS products, sales cycles, and subscription models.
4. Must have strong product positioning, messaging, and storytelling skills for global markets.
5. Must have experience with HubSpot for automation, email, and WhatsApp campaigns.
6. Must be highly analytical, with proven expertise in Google Analytics 4 (GA4) for performance & ROI tracking.
7. Must have experience designing localized, multi-Country marketing strategies.
8. Must be proficient in creating sales enablement content (product decks, case studies, battle cards).
9. Must be able to collaborate effectively with Product, Sales, and Customer Success teams.

DESCRIPTION:

Organizational Overview:

• The company is a global end-to-end hospitality technology provider specializing in solutions for small and medium-sized accommodation businesses.
• With more than 480+ Team members and 20+ years of experience, YCS currently has 40,000+ customers in over 170 countries, with 50+ supported languages in our software, and a 24/7 support network to match. 
• We have a Local team in 15+ countries including India, Thailand, Indonesia, Philippines, Sri Lanka, South Africa, Tanzania, Uganda, USA, Mexico, and counting.

Profile Overview:

• We are looking for a strategic and creative Product Marketing Manager to lead product positioning, messaging, and go-to-market strategies across multiple international markets — including India, Thailand, Philippines, USA, Mexico, and Africa.
• The ideal candidate will have a deep understanding of B2B SaaS products, strong storytelling skills, and the ability to tailor marketing strategies for diverse global audiences. This role requires a balance of analytical thinking, creative execution, and cross-functional collaboration to directly drive product adoption, engagement, and market growth and revenue acceleration.

Roles & Responsibilities:

• Lead the development and execution of global Go-To-Market (GTM) strategies for new feature releases and products, ensuring localized alignment.
• Conduct in-depth market, competitor, and customer research to develop and continuously refine compelling, differentiated product positioning and messaging.
• Own the localization of messaging and campaigns, collaborating with regional teams to ensure cultural relevance and maximum impact across target international markets.
• Design and execute performance-driven marketing funnels and digital campaigns aimed at driving qualified lead generation, pipeline acceleration, and customer nurturing for reducing churn & generating cross sell opportunities.
• Serve as the voice of the customer and the market expert, fostering deep collaboration across Product, Sales, and Customer Success teams for successful GTM execution.
• Develop high-impact sales enablement materials (e.g., product decks, battle cards, case studies) and compelling customer-facing content.
• Manage and optimize marketing automation efforts within HubSpot to execute targeted email, WhatsApp campaigns and monitor conversion performance.
• Apply a data-driven approach, leveraging Google Analytics 4 (GA4) and other tools to measure campaign ROI, user behavior, and continuously optimize conversion paths.
• Oversee the design direction and creation of core marketing materials, ensuring brand consistency and visual appeal.

Key Competencies:

• Strategic GTM Leadership: Demonstrated ability to develop and execute sophisticated, data-backed Go-to-Market strategies that drive product adoption and revenue.
• Global Positioning & Storytelling: Exceptional skill in crafting differentiated product positioning, compelling messaging, and localized content for diverse international B2B audiences.
• B2B SaaS Expertise: Deep understanding of the B2B sales cycle, SaaS subscription models, and how product marketing supports pipeline acceleration.
• Analytical & Data-Driven Mindset: Proficiency in interpreting marketing and product usage data to derive actionable insights and measure performance (ROI).
• Cross-Functional Collaboration: Strong interpersonal and communication skills to effectively align and influence stakeholders across Product, Sales, and Creative teams globally.

REQUIREMENTS:

• 5+ years of proven experience in B2B product marketing (preferably in SaaS or tech).
• Proficiency in HubSpot, Photoshop, and Canva.
• Strong analytical skills with experience using Google Analytics 4 (GA4).
• Ability to manage multiple projects in a fast-paced, collaborative environment.
• Excellent command of written and verbal English.
• Bonus: Familiarity with design or prototyping tools such as Figma. 

We’re Hiring: Pricing Analyst 💼

📍 Location: Hyderabad

🕘 Timings: 9:30 AM – 6:30 PM | 🗓️ 5 Days Working

💼 Experience: 2+ Years

🏢 Industry: Design | Hospitality | Facade

✨ Key Responsibilities:

📊 Analyze market trends, competitor pricing & cost structures

💡 Recommend optimal pricing strategies for profitability

📈 Monitor margins, costs & sales performance

🤝 Collaborate with Sales, Procurement & Finance teams

📑 Prepare pricing models & forecasts for business planning

📉 Support contract negotiations with data-driven insights

🎓 Requirements:

✅ Bachelor’s degree (any field)

💪 2+ yrs in Pricing / Financial / Business Analysis

📘 Strong Excel & analytical skills

🗣️ Excellent communication & presentation abilities

📩 Share your resume

Mandatory Criteria

• 3–5 years of experience in content writing, content strategy, or digital marketing.
• Strong understanding of brand storytelling, content marketing, and campaign copywriting.
• Proven ability to create engaging content for websites, social media, email, and ad campaigns.
• Experience managing content calendars and executing daily social media communication.
• Skilled in collaboration with design, PR, and influencer teams to maintain brand consistency.
• Familiarity with FMCG / D2C marketing and audience engagement best practices.
• Hands-on experience with tools such as Canva, Figma, PowerPoint, Excel, and Word.
• Excellent written and verbal communication, with strong project management ability.

If interested kindly share your updated resume on 82008 31681

Company Description

KGiSL Institute of Technology is a higher education institution located in Coimbatore, Tamil Nadu, India. As part of the KGISL Campus, the institute is committed to delivering quality education in the field of technology. With a focus on both theoretical and practical learning, KGiSL Institute of Technology aims to produce skilled professionals who can meet the demands of the industry.

Role Description

This is a full-time, on-site role located in Coimbatore for a Content Writer / Copywriter. The Content Writer / Copywriter will be responsible for crafting and editing web content, developing content strategies, conducting research, writing and proofreading. The role involves collaboration with various departments to ensure a cohesive and high-quality content output aligned with the institute's objectives.

Job Overview:

The Head of Content Marketing is a strategic leader responsible for driving the content vision across

our group of educational institutions and business entities. This role oversees all aspects of content

planning, creation, distribution, and performance. The focus is on building strong brand narratives

and maintaining a unified voice across websites, social media platforms, and marketing collateral.

The ideal candidate will work with multidisciplinary teams, including a team of content writers, a

media team, and an SEO team, to deliver impactful, high-quality content that resonates with diverse

audiences.

Requirements:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field; Master’s degree preferred.
• Minimum of 6 to 10+ years of marketing experience.
• Proven expertise in developing and scaling content strategies across digital platforms.
• Strong leadership experience managing multidisciplinary creative teams.
• Exceptional storytelling, editorial, and brand messaging skills.
• A good understanding of SEO, content performance analytics, and marketing principles.
• Familiarity with content management systems, project management tools, and digital publishing workflows.
• Highly organized, creative, and data-driven with strong communication and collaboration skills.
• Experience in the education or related sectors is a plus.

Responsibilities:

• Develop and lead a comprehensive content marketing strategy aligned with organizational goals and audience needs.
• Oversee content production across formats (written, visual, and video) ensuring consistency in tone, branding, and messaging.
• Direct and mentor a team of content writers, graphic designers, video creators, and SEO specialists, fostering collaboration and high performance.
• Own the content lifecycle across all platforms, including websites, social media channels, blogs, newsletters, brochures, and other marketing materials.
• Collaborate with leadership and cross-functional teams to ensure content supports brand equity, business objectives, and engagement goals.
• Establish clear content governance, calendars, and workflows for planning, creation, approval, and publication.
• Lead the optimization of content for SEO, user engagement, and platform-specific formats.
• Oversee the strategic management of all content assets, including regular audits and updates across digital properties.
• Use content analytics and performance data to guide decisions, improve effectiveness, and report outcomes.
• Stay ahead of industry trends, tools, and best practices to continually evolve the content marketing approach.
• Ensure all content initiatives are on-brand, on-budget, and delivered on time.

Role :- Team Lead - Copywriting

About our client -

Our Client is a next generation MarTech company, delivering end-to-end marketing and sales solutions to leading brands in India. The company's ethos is built upon the philosophy of 'Marketing Engineered', an approach that delivers marketing & sales solutions through innovative ideas in design, engineering and technology. 

What you’ll be working on -

Ad copy for digital campaigns, video scripts, social media, blog posts and a certain amount of offline collateral. The role also involves ideation for advertising campaigns. The clients you’ll work on will span tech, F&B, pharma, retail, healthcare, real estate, automotive and other industries. You’ll be a part of the larger content marketing department in Pune, working closely with the client servicing team and design team to come up with ideas and creatives that make an impact!

Responsibilities -

● Interpreting client briefs and requirements

● Work closely with clients to create strong concepts from initial briefing through to execution

● Developing creative ideas and original, clear copy

● Collaborating with the design team on visual representation of the copy

● Working collaboratively with internal stakeholders to meet deadlines

● Maintain a high awareness of relevant trending topics and news to identify content opportunities

● Be responsible for working with internal teams to gather input and validate the content

● Ensure consistency and quality across all written content

● Present and articulate concepts to clients

Desired Skills and experience -

● 2+ years of experience interest in copywriting, business communication or technical writing

● BE Computer Engineering, B.Tech in Computer Science, Graduate in Marketing

● Proficiency in the English language and accuracy in grammar

● The knack of understanding technical products (SaaS, PaaS, SAP, etc.) and writing for them

● Highly creative and imaginative

● Keen attention to detail

● The ability to work in a collaborative environment under tight deadlines

● Self-motivated and eager to learn

Hiring: Content Writer – Leading Supplements Brand

We are looking for a creative and detail-oriented Content Writer to join a leading supplements manufacturer in Noida, Sector 63. If you have a passion for storytelling, brand building, and digital content, this role is for you!

📍 Location: Noida, Sector 63

🏢 Work Mode: On-site

💰 Salary:

• Junior Profiles (1-3 years): ₹30,000/month
• Mid-Senior Profiles (4-8 years): Up to ₹60,000/month

Key Responsibilities:

• Create engaging content for websites, blogs, social media, email campaigns, and product descriptions.
• Develop SEO-friendly content to enhance online visibility and drive organic traffic.
• Collaborate with designers and marketers to execute high-impact campaigns.
• Stay updated on industry trends to ensure content remains fresh and relevant.
• Maintain consistency in brand tone and messaging across all platforms.

Requirements:

• Proven experience in content writing, copywriting, or content marketing.
• Strong command of English with exceptional writing and editing skills.
• Experience in SEO writing, keyword research, and digital marketing strategies.
• Ability to craft compelling narratives that resonate with the target audience.
• Prior experience in D2C, FMCG, or e-commerce industries is a plus.

📩 Apply now and be part of a fast-growing brand shaping the future of supplements!

Sales & Marketing Executive (Software Services)

Are you passionate about driving sales and digital marketing in the fast-growing software services industry? Join our dynamic team at Allsoft and help us connect with businesses and clients!

Why Join Us?

-Engage with diverse and exciting projects in the software services industry.

-Grow your career with opportunities to expand your expertise in digital marketing and sales.

-Be part of a dynamic startup environment, with hands-on involvement in managing social media platforms and digital marketing strategies.

-Develop the ability to communicate and convince both technical and non-technical clients.

Qualifications:

-Minimum 1, up to 5 years of relevant experience in sales and marketing, preferably in software services.

-Proficiency in digital marketing on various social media platforms (SSM).

-Strong communication skills with the ability to explain and convince both technical and non-technical customers.

-Self-motivated and eager to work in a flexible startup environment.

Role and Responsibilities

 Manage our social media handles Instagram (137K followers), YouTube (8K subscribers). 

 Execute ideas by creating a content calendar. 

 Generate ideas for our paid/organic ad campaigns and write the copies.

 Handle operations while creating content. 

 Write copies for our App messages and notifications.

Education and experience:

Any graduation degree

1-3 years in digital marketing 

Skills:

1. Strong willingness to learn new things

2. Ability to generate new ideas, think outside the box, and approach problems

in unconventional ways

3. Ability to stay motivated, go-getter attitude

4. Teamwork and collaboration

Title: Content Writing Specialist

Experience: 2+ years

About the role:

We are looking for a skilled content writer who can compose short-form and long-form content in clear, concise, and conversational language. As part of your role, you’ll craft compelling, original, well-researched, and benefit-centric content. Within our brand guidelines and style guide, you will have complete creative freedom in execution. 

Responsibilities:

• Develop, write, and deliver TOFU (top-of-funnel) and MOFU (middle-of-funnel) content in the form of Use case blogs, Primary (surveys, insights from industry experts/clients), and Secondary research based articles, and various other forms of marketing material. 

• Work with the SEO team to ensure content optimization for better reach. 

• Coordinate with the design team to deliver readable and consumable content. 

• Collaborate with internal teams and external stakeholders to understand the use cases and functionalities of the solution. 

• Present and sell work. Provide a point of view and express it well. 

• Consistently work towards tracking and improving individual performance based on set parameters.

Requirements: 

• B.A. in English, Journalism, Communications, or related field.

• 2+ years of experience writing marketing copy for B2B customers. Tech experience helps.

• Basic SEO knowledge. 

• Hands-on experience with WordPress.

• Strong communication skills. Knowledge of proper spelling, grammar, and punctuation.

• Flexibility and patience in the face of changing methods, objectives and content revisions.

• An optimistic attitude and drive for professional growth.

• A go-getter who is able to handle projects end-to-end.

If you feel you meet these requirements and are ready to take on the aforementioned responsibilities, please submit your resume along with an online portfolio of your published work. You can also share your work through web links and documents. 

Good luck!