Cutshort logo
Therefore Consultancy and Services logo
Product Marketing Manager
Therefore Consultancy and Services's logo

Product Marketing Manager

Dayanidhi M Pillai's profile picture
Posted by Dayanidhi M Pillai
1 - 4 yrs
₹3L - ₹6L / yr
Mumbai, Bengaluru (Bangalore), Bengaluru (Bangalore)
Skills
Copy Writing
Growth Hacking
Mobile App Marketing
Product Marketing
Technology Marketing
Pricing Strategy
We have a Techno marketing product which is very attractive and innovative to sell.
Read more
Users love Cutshort
Read about what our users have to say about finding their next opportunity on Cutshort.
Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Companies hiring on Cutshort
companies logos

About Therefore Consultancy and Services

Founded :
2013
Type :
Products & Services
Size :
20-100
Stage :
Raised funding

About

Therefore is a platform that helps businesses make informed decisions by providing insights into consumer preferences and message interpretation. It solves the problem of data overload and lack of understanding of consumer needs. The company operates in the fields of brand tracking, media research, advertising research, and marketing science. Therefore was founded to address the need for businesses to understand consumer preferences and message interpretation. The company provides a platform that helps businesses make informed decisions by analyzing data from various sources such as brand tracking, media research, advertising research, and marketing science. Therefore's platform helps businesses to track the efficacy of their messages and understand what consumers want. The company operates in various industries, including advertising, marketing, and consumer research. Therefore's use-cases include helping businesses to optimize their marketing strategies, improve their brand image, and increase their sales.
Read more

Connect with the team

Profile picture
Dayanidhi M Pillai

Company social profiles

linkedin

Similar jobs

Scholar clone Pvt Ltd
at Scholar clone Pvt Ltd
1 recruiter
kalpesh sheth
Posted by kalpesh sheth
Remote only
5 - 8 yrs
₹8L - ₹12L / yr
Team Management
Market Research
Strategic alliance
Educational technology
edtech
+3 more

Job Title: Regional Sales head Job Category: Full time

Qualification Graduate in computer science, BE, /MBA Location Mumbai Maharastra

Salary Range 10 Lacks PA + Incentives Experience: More than 10 years

Position Overview:

As the Regional Sales Head for CBSE K-12 business, you will be responsible for driving revenue growth,

developing & managing a high-performing sales & support team, & establishing strategic partnerships within

Maharastra, Madhyapradesh, Gujarat, Rajsthan. Your leadership will be instrumental in expanding our market share

and ensuring our EdTech solutions reach a broader audience.

Required Skill set:

● Sales Leadership & process Optimization: Lead, mentor, and manage a team of Sales Managers

across four states, setting clear targets and expectations for individual and team performance with sales

processes, systems, and tools to enhance the efficiency and effectiveness of the sales team.

● Market Strategy & Analysis : Develop and execute a comprehensive sales strategy for the CBSE

K-12 segment within the assigned region, aligning it with the company's goals and objectives with

industry trends, competitor activities, and customer needs to provide insights and recommendations

● Revenue Growth: Meet and exceed regional revenue targets by identifying new business

opportunities, managing the sales pipeline, and negotiating contracts with key accounts.

● Market reporting and analysis: Regularly analyze sales data and performance metrics to provide

insights and recommendations to senior management, tracking progress against targets.

● Customer Engagement: Collaborate with the marketing team to create and execute regional

marketing strategies, promotions, and events that attract and retain customers.

● Strategic Partnerships: Identify & establish partnerships with educational institutions, school boards,

and other stakeholders to expand the company's influence and reach within the CBSE K-12 segment.

Qualification and experience:

● Bachelor's degree in Business, Marketing, or a related field (Master's degree preferred).

● Proven track record of success in regional sales leadership roles, preferably in the EdTech industry.

● Strong leadership and team management skills with the ability to motivate and mentor a sales team.

● Excellent communication, negotiation, and interpersonal skills.

● In-depth knowledge of the CBSE K-12 education sector in India.

● Analytical mindset with the ability to use data to drive decision-making.

● Results-oriented and target-driven approach to sales.

● Exceptional problem-solving abilities and adaptability.

● Proficiency in CRM software and sales tools.

● Willingness to travel within the assigned region as needed

Company Profile:

Scholarclone is an innovative EdTech company committed to transforming education through cutting-edge

technology solutions. We provide a range of online learning & administrative platforms, resources, & tools

designed to empower educators and learners alike. With a mission to make education accessible and engaging,

administrative solutions and integrated business applications to a wide spectrum of clients including education

institutes.

Read more
EWar Games
at EWar Games
2 recruiters
Parth Chadha
Posted by Parth Chadha
Remote, Bengaluru (Bangalore)
4 - 7 yrs
₹12L - ₹22L / yr
Digital Marketing
Marketing
Marketing Strategy
Growth Hacking
Pricing Strategy
+2 more
Responsibilities
  • Crafting the performance marketing strategy for the company and managing the overall online marketing calendar around the same
  • Managing all online properties of the brand
  • Measuring ROI and a set of other KPIs, based on in-depth analysis of standard digital metrics
  • Liaising with multiple agencies, as well as internal offline and traditional marketing teams to devise and execute innovative marketing campaigns throughout the year

Requirements
  • 5+ years experience in Digital Marketing with experience in Digital Advertising, Website Management, Lead Generation, and/or Lifecycle Marketing
  • Experience with problem-solving and analytical skills including conducting qualitative and quantitative research, analyzing data, data visualization, developing hypotheses, synthesizing insights & recommendations
  • Experience with digital and web analytics and data tracking tools (e. g., Google Analytics, ) and SQL
  • Website management and technology experience including CMS, HTML, CSS, and Javascript
  • Experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  • Experience using various Facebook Interfaces: Ads Manager, Power Editor, Business Manager, Page Insights
  • Experience with ad serving tools and DSPs (e. g., DoubleClick, Adobe Advertising Cloud)
  • Experience working both strategically as well as in an executional capacity to build and deploy the campaign
  • Experience presenting ideas to several stakeholders at once
  • Experience collaborating and coordinating with internal and external cross-functional teams
  • Experience with digital marketing and digital measurement latest trends and best practices

Desired Skills and Experience

Content Marketing, Digital Marketing, Google Ads Words, SEM,SEO, Social Media Marketing
Read more
Zingworks LLP
at Zingworks LLP
1 recruiter
Jignesh Jain
Posted by Jignesh Jain
Pune
1 - 5 yrs
₹3.6L - ₹4.8L / yr
Business Development
Sales
Inside Sales
Direct sales
Sales management
+10 more

The business development executive will be primarily responsible for generating new business for the company alongside the Head of Global Business Development. Daily responsibilities will include: 

  • Lead generation via an existing network, B2B portals and other online/offline mediums
  • Market research & analysis to figure out the obtainable market between the various geographies that we operate in
  • Work collaboratively with the existing team and exhibit a solid pre-sales function, right from RFP, business analysis and submission of proposals. 
  • Identify sales tactics and close deals on a fast-paced level to gain maximum traction and growth in your success ladder
  • Communicate with all the stakeholders and build a cohesive environment for teammates and the clients. 

Pre-requisites -


1-2 years of experience working in an IT services-based organization

Profound knowledge of systems and new-age technologies used for delivering applications in current times

Graduate or Post Graduate from any Tier 1 institution across Pune/Mumbai or other locations

Excellent written, verbal and negotiation skills

Profound email & business language proficiency to communicate in the international market

Experience in servicing international clients across USA, UK, EU, Asia-Pacific & Middle-east

Flexibility to work across various time zones

This is a full-time position in the office. But hybrid with WFH twice a month can be allowed. 


What do we offer?

Growth-led inclusive environment. Ideas to impact. Good compensation but great incentives. Travel skills are a must. 

Read more
Surat
1 - 3 yrs
₹1.5L - ₹6L / yr
Lead Generation
Communication Skills
Email Marketing
Client Servicing
Technology Marketing

Business Development Executive [Female]

We are looking for a Business Development Manager (Client Relationship Manager) to create and nurture long-term relationships with offshore clients & pursuing new business opportunities.

In this role, you should be an excellent communicator who’s able to grasp clients’ needs and brainstorm ways to fulfill them. If you also have a background in customer services such as handling offshore IT (Software & Services) clients and knowledge of the IT (Software & Services) industry, 

 

Responsibility:

  • Working knowledge of bidding portals like - Upwork, LinkedIn, Hubstaff, Freelancer, Guru Etc.
  • Working knowledge of Lead Generation, Identifying, creating, and pursuing new business opportunities and clients.
  • Knowledge of client communication using emails, chat, audio and video call, and Skype call.
  • Functioning as a primary bridge between the business, operations, and technical areas in the initial phases of the project cycle.
  • Generating Leads, Client communication, and Follow-ups.

Qualifications and Skills

  • Should have experience of 1-3 years in Business Development.
  • Must have excellent communication skills (written & Oral).
  • Proven experience as a Client Relations Manager / Relationship Manager / Business Development Manager.
  • Proven track record of handling offshore clients and exceeding targets
  • Background in customer service; IT industry knowledge is a must.
  • Ability to deal with people diplomatically
  • Experience tracking relevant KPIs (e.g. customer satisfaction)
  • Proficient in MS Office, with working knowledge of CRM platforms.
Read more
Data Intelligence Platform For Decision-Makers
Data Intelligence Platform For Decision-Makers
Agency job
via Unnati by Sarika Tamhane
Delhi, Gurugram, Noida
2 - 5 yrs
₹6L - ₹7L / yr
Marketing
Market Research
Business Development
Public Relations
Growth Hacking
+1 more

Supporting today’s data driven business world, our client acts as a full-stack data intelligence platform which leverages granular and deep data from various sources, thus helping the decision-makers at the executive level. Their solutions include supply chain optimization, building footprints, track construction hotspots, real estate, and lots more.


Their work embeds geospatial analytics, location intelligence and predictive modelling in the foundations of economic modelling and evaluation theory to build data intelligence layers for their clients which include governments, multilateral institutions, and private organizations.

 

Headquartered in New Delhi, our client works as a team of economists, data scientists, geo-spatial analysts, etc. Their decision-support system includes Big-Data, predictive modeling, forecasting, socio economic dataset and many more.


As a Growth Strategy Executive, you will be responsible for supporting market research of specific sectors & industries.

What you will do:

  • Helping in building of Business Development decks & sales pitches
  • Supporting in organizing PR initiatives
  • Scoping of prospective investor network

 

Desired Candidate Profile

What you need to have:

  • MBA (General or Marketing or related) preferred
  • 1+ years of experience in Strategy, Marketing, PR or CEO/Founders’ office teams
  • Non-MBAs with 3+ years of experience in related fields can also apply    

 

Read more
Bengaluru (Bangalore)
6 - 10 yrs
₹15L - ₹25L / yr
Pricing Strategy
Pricing management
Revenue growth
Manage total pricing procedure and ensure timely
response to market conditions. Support developing
the pricing strategy formulation to remain
competitive and enhance profitability. Analyze
competition and industry trend.

Develop pricing strategy across various product lines to position the products based on value and competitive
situation.
 Develop Methodology for calculating List Price, Price Floor, Price ceiling for various product lines within various
market segments in relation to the value. Maintain corporate price list and periodically update appropriately
 Develop tools for estimating cost for quotes for new products.
 Transition the organization from cost plus pricing model to value pricing model
 Develop value pricing model and implement it for all new products.
 Define approval standards and processes
 Perform financial evaluation to assess pricing action effectiveness
 Lead the Price increase process/change management process for the organization. Work with sales, management,
and product managers to implement the Price changes into the market and to product
 Business cases for new pricing proposals
 Bespoke pricing proposals with authority matrix and compliance
 Conduct training on pricing to sales teams
 Propose new models and product features to improve gross margin and increase revenue
 Conduct field research including competition analysis, industry analysis , trend tracking and develop Insights based
on inference
 Develop a methodology to identify margin leakages and recommend approaches of improvement
 Perform partnering with buyers, product managers and sales department to ensure integrated profit maximizing
approach to market
 Analyse financial impact of price approach in view of overall history as well as profitability of customer
Performance Indicators
 Top line revenue growth
 Improved Margins
 Average revenue per contract
 Customer acquisition cost
 Lifetime value

8 yrs overall experience with at least 3
years in a similar role
Graduation in a relevant stream
- In depth knowledge of pricing
strategies, processes, initiatives and
creating pricing process
documentation.
- Experience in SaaS pricing models
and Value based pricing
- Proficiency in Data Mining
- Good understanding of the business
model
- Numerical data
- Analytical mind with a strategic ability
- Strong attention to detail.
- Understanding of Financial Statements
- Excellent communication, negotiation
and stakeholder management skills
Read more
Digital and communication Agency
Digital and communication Agency
Agency job
via A HR Consultant by sonam sharma
Delhi, Mumbai
2 - 10 yrs
₹2L - ₹8L / yr
writing
Copy Writing
Creative Writing
Blog management
SEO management
+1 more
1. Develop and deliver copy requests, including marketing campaigns, emails, banner ads, website assets, video scripts, and more across multiple categories and services
2. Manage the quality of all copy deliverables and ensure they meet our standards for creative excellence
3. To think conceptually and produce engaging copy as per clients brief to increase brand awareness
4. Review and reflect changes in copy standards
5. Participate in brainstorming ideas for the clients
6. Translates concepts and creative briefs into finished copy
7. Collaborate with Designers, Producers, Account Managers and Planners to ensure copy is delivered on time and in line with our client’s expectations 8. Ensure timely and flawless execution of ideas and campaigns
9. Monitoring campaign effectiveness
Read more
Ceyone Marketing Pvt Ltd
Srinwanti Bhattacharya
Posted by Srinwanti Bhattacharya
Bengaluru (Bangalore)
3 - 5 yrs
₹3L - ₹5L / yr
Search Engine Optimization (SEO)
SEO management
Content Writing
Copy Writing
Blogging
+1 more
  1. Write compelling content for Print Ads, Website, and Digital Marketing Ads
  2. Collaborate with designers and creative teams and  Write high-quality product descriptions
  3. Developing new ideas for a website, SEO, and blog content and help establish brand presence
Read more
Grasp Internet
at Grasp Internet
1 recruiter
Saurav Prakash
Posted by Saurav Prakash
Dwarka
0 - 3 yrs
₹3L - ₹4L / yr
Business Development
MS-Excel
Digital Marketing
Business Planning
Business Intelligence (BI)
+1 more
Office Timings: 09:30 - 05:30 (Mon-Sat) Job Location: New Delhi, Dwarka, Sector-7 Job Type: Full-time Salary: 24,000 – 35,000/- INR (Depends upon Candidate). Experience: Fresher or 1-2 years of professional experience (Male Candidates are Preferable) Profile: Business Development Executive (E-Commerce) Skills: E-Commerce, Fluent Spoken and writing English, Exposure on Excel, Emphasizing Excellence, Energy Level, Meeting Sales Goals, Creativity, Sales Planning, Motivation for Sales, Exposure to Digital Marketing (is a Plus). Personality: Active and pleasant personality, Candidate should be intellectual with learning and positive attitude, Good communication skills, Problem solving skills, Carries out responsibilities with professionalism, Internet and computer savvy, sincere and dedicated. Requirements: • Decent English language skills - writing and speaking. • Business Development Executive for E commerce should have deep understanding and passion for e-commerce. • Experience with e-commerce, retail, advertising, or media would be an advantage. • Executive should have good knowledge of MS Excel. • Entrepreneurial drive and demonstrated ability to achieve stretch goals in an innovative and fast-paced environment. Job Description: • Following up for daily reports as assigned by the Director. • Co-ordination with various MarketPlaces Account Managers. • Taking calls, Responding to mails. • Identifies business opportunities by identifying prospects and evaluating their position in the industry; researching and analysing sales options. • Monitoring promotional activities at Marketplaces (Mainly Amazon.in). • Strategizing & implementing the plan of action for the month on month growth in the sales from the existing online marketplaces. • Identifies product improvements or new products by remaining current on industry trends, market activities, and competitors. • Review and summarize miscellaneous reports and documents, Managing suppliers and Other Vendors. • Hands-on experience of Tally is not mandatory but preferred. • Keeping control and supervision, Marketing Strategies, Business Development. • Any other duties as assigned. Brief Introduction About the Organisation: We currently deal in mobile accessories with all leading Indian E-Commerce portals, and plan to expand into other lifestyle categories in next 6 months. Our organisation is in a high growth and expansion phase. We are currently among top 200 sellers on Amazon.in among 2 lakh active sellers. It’s a lean team building up right now, which means a lot of work and energy is required, but a lot of learning and rewards too. Our Amazon storefront link: https://www.amazon.in/CASE-U/b/ref=w_bl_hsx_s_wi_web_4598211031?ie=UTF8&;node=4598211031&field-lbr_brands_browse-bin=CASE+U Office Location: Dwarka, Sector-7
Read more
Routofy
at Routofy
1 recruiter
Jyoti Kuwarbi
Posted by Jyoti Kuwarbi
NCR (Delhi | Gurgaon | Noida)
3 - 7 yrs
₹10L - ₹15L / yr
skill iconGoogle Analytics
A/B Testing
Entrepreneurship
Growth Hacking
Mobile App Marketing
+3 more
Routofy Services Pvt. Ltd. started by Ex-Microsoft, IIT Delhi graduates on a mission to change travel search forever. It aims at changing travel search forever by bringing in the much needed technological disruption in an industry that has been stagnant for years, running on a conventional OTA model developed in nineties. The company is proudly backed by Kunal Bahl and Rohit Bansal, founders of Snapdeal.com. The company runs and owns travel portal Routofy.com which compares and combines flights, trains, buses and cabs to give its users end to end connectivity, all the way down to smallest towns and villages. Key Responsibilities: - Define, test and evaluate growth initiatives - Lead a cross-functional growth hacker team responsible for helping drive user growth through experimentation and prototyping - Work with engineering, design and the rest of the product team to execute initiatives - Tinker with platform APIs and help create industry-leading growth tactics - Analyse and report growth success to the management team - Influence the product, especially UX, copy, and messaging, based on your understanding of what users want. - Driving Revenue, MOM growth for Online Business & Brand - Marketing Strategy & Execution: Budgets & ROI - Manage Digital Marketing, Web & Product Analytics Practice - Traffic Scale Up : Leveraging Marketing channels like Organic (SEO), Referral, Facebook paid, Search (Google CPC) paid, Re-marketing, Display, E-mail, SMS, Affiliates & Alliances - Conversion Improvement : Web / Mobile / App: Funneling & Optimization - UX & UI, Search & Discovery, Recommendation & Personalization, Social & Price Optimization - CRM & Loyalty : Lead generation, RFM, Profitability, LTV, Profitability (Cross Sell & Up Sell), Repeat Rate, Referral - Using web analytics tools such as Google Analytics and Heap, draw insights in the performance of various pages across desktop and mobile web. - Ideate new ways to improve conversion rates across our desktop and mobile channels. - Implement and analyse A/B experiments for execution of product ideas. - Work with product managers to ask questions of data and probe deeper with minimal guidance. - Apply your expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how our users interact with our core products. - Understand and improve processes based on quantitative insights on value addition by them. - Be the go-to guy for product related numbers. Qualifications : - B.Tech/M.Tech/MBA degree or equivalent from premier institutes. - 3 to 7 years of experience in an analytical role for a consumer web product company. - Experience with SQL, statistics, and A/B experiments. Preferred : - Experience analyzing large data sets and distributed computing using SQL, spreadsheet software, and other quantitative and statistical modeling technologies and tools. - Proven experience in identifying opportunities for business or product improvement, and defining and measuring the success of those initiatives. - Ability to initiate and drive projects to completion with little guidance. - Exceedingly strong written and verbal communication to convey analyses in an effective manner. Excellent problem-solving and analytical skills. - Basic knowledge of MS excel, Python and R - Experience with web analytics tools, like Google Analytics, Omniture, Mixpanel, Localytics preferred.
Read more
Why apply to jobs via Cutshort
people_solving_puzzle
Personalized job matches
Stop wasting time. Get matched with jobs that meet your skills, aspirations and preferences.
people_verifying_people
Verified hiring teams
See actual hiring teams, find common social connections or connect with them directly. No 3rd party agencies here.
ai_chip
Move faster with AI
We use AI to get you faster responses, recommendations and unmatched user experience.
21,01,133
Matches delivered
37,12,187
Network size
15,000
Companies hiring
Did not find a job you were looking for?
icon
Search for relevant jobs from 10000+ companies such as Google, Amazon & Uber actively hiring on Cutshort.
companies logo
companies logo
companies logo
companies logo
companies logo
Get to hear about interesting companies hiring right now
Company logo
Company logo
Company logo
Company logo
Company logo
Linkedin iconFollow Cutshort
Users love Cutshort
Read about what our users have to say about finding their next opportunity on Cutshort.
Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Companies hiring on Cutshort
companies logos