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We are in the lookout for a talented Content Writer to create compelling blog posts, white papers, product descriptions, social media content and web copy. We’re looking for someone who can expand our digital footprint and drive more value through online content. You should have had a proven track record of producing pieces that increase engagement and drive leads. This role requires high level of creativity, as well as the ability to use data-driven insights to write better material.
Your responsibilities:
• Creating concise, eye-catching, and innovative headlines and body copy
• Researching and organizing facts and sources
• Consistently brainstorming and collaborating with team for new ideas and strategies
• Building a following for brand on social media with creative work
• Researching markets and industries to compare and create content that is innovative and original
• Collaborating with campaign managers, creative team, and designers
• Writing a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.)
• Be willing to answer any questions posted by their readers.
• Create content on e-books, podcasts etc.
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed
• Edit content produced by other members of the team
• Analyse content marketing metrics and makes changes as needed
• Collaborate with other departments to create innovative content idea
Skill sets/Experience we require:
• Proven work experience as a Content Writer, copywriter or similar role
• Portfolio of published articles
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Ability to meet deadlines
• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
Pedigree:
• Bachelors/Masters in English, Journalism, Marketing or related field
Roles and responsibilities:
- Create a brand and market positioning that maintains Tartan's leadership position in the industry.
- Devise, own, and execute Tartan’s marketing strategy across all formats, both internally and externally.
- Ensure sales and partner teams are enabled and up-to-date with the product, process, competitor, and market content.
- Build Tartan's vocabulary and messaging to effectively tell the company’s story to the modern world.
- Build, maintain, measure, and optimize Tartan’s marketing channel mix, with an eye toward growth initiatives and product adoption
- Work closely with the sales, customer success, alliances, and product teams to identify market opportunities and define market-leading products.
You will be a good fit if you have the below:
- Proven 3+ years of B2B2C marketing leadership experience providing strategic input to high-growth technology businesses with ownership of marketing strategies, goals, and tactics
- Successful track record in building, getting buy-in, and executing marketing plans
- History of building high performing, marketing teams and attracting top marketing talent
- Relevant domain experience preferred in deeply technical products, preferably in API space
- A thorough grasp of the key metrics needed to drive the business
- Ability and desire to use data and metrics to make strategic growth decisions
- Interest in development, training, and mentorship; hands-on in working with teams
Why Tartan?
- Brand new MacBook
- Stock Options
- Health Insurance
- Unlimited Sick Leaves
- Passion Fund (Invest in yourself or your passion project)
- Wind Down
Looking out for Product Marketers -2023 MBA Passouts who can join immediately.
Key Responsibilities:
- Develop and identify new ICPs, IBPs, potential buyer-in-market signals and more for new products and services we or our clients offer to the market
- Responsible for the creation and execution of end-to-end marketing campaigns to position our products as solutions for our customers and partners worldwide.
- Communicate the value of new products and services to the sales and marketing team Speak and present both internally and externally to promote the story of our or our client's offerings
- Develop and implement promotional activities such as promotions and product launches
- Understand the market, target customers, their needs, the competition landscape to identify growth opportunities
- Build highly engaging campaigns across user funnels to increase conversion rates
- Create messaging and hooks for the entire customer journey, top of the funnel, middle of the funnel, bottom of the funnel
- Representing the customer voice in product development, marketing and all related communications.
- Develop comprehensive marketing plans for sales and marketing teams.
- Work closely with the product/service development team to determine the most profitable course for each existing and new product.
- Help the marketing team to generate strong momentum ahead of new product launches.
- Focus on implementing programs that consistently generate new, high-quality leads for our company
- Increase our digital presence with meaningful content, messaging, and tactics
Key Requirement:
- Data-driven with keen creative capabilities
- Ability to decode, grasp, and complex technical domains and convert it into customer problem statements
- Incredible ownership, accountability, follow-up/follow-through skills
- Strong collaboration across teams
- Strong numerical and analytical aptitude.
- Ability to think and react in a high-energy, fast-paced environment.
- Good People Management skills -Good organizational skills including prioritizing, scheduling, time management, and meeting deadlines.
- Technical aptitude and agility to learn web-based tools
- Very strong written communication and presentation skills
- Project ownership and using customer data to identify and prioritize opportunities
- MBA degree is preferred
Role
The role of a Sales Manager - SAAS will be to assist the organization’s sales and growth efforts by contributing to new customer acquisition. You should be able to provide ideas to attract new clients, increase sales funnels and keep the senior management updated about market and competitor activity. The primary role and responsibilities of a Sales Manager include:
Responsibilities
- Build relationships with potential clients to create new business opportunities
- Develop new sales funnels while having a targeted
- Assist in marketing & PR activities
- Support in writing new business proposals
- Maintain knowledge of all product and service offerings of the company
- Keep prospective client database updated
- Coordinate meetings for senior management with prospective clients
- Follow company guidelines and procedures for the acquisition of customers
- Analyze the data to suggest growth opportunities
- Share and execute ideas to increase the revenues target of the company
Qualifications
- Minimum 3+ years of B2B sales experience within SaaS
- Must have basic knowhow of technologies
- Previous experience with a technology team gives you an extra brownie point
- Must possess strong customer service skills
- Excellent written and verbal communication
- Must have good negotiation skills
- Must be able to create good presentations
- Must have excellent interpersonal skills
- Must be detail oriented and an active listener
- Ability to work under pressure
- Must be a quick learner
- Must know how to manage different priorities
- Should be ambitious and goal-oriented
Responsibilities:
- Conducting in-depth research on industry-related topics in order to develop original content.
- Developing content for blogs, articles, product descriptions, social media, and the company website.
- Assisting the marketing team in developing content for advertising campaigns.
- Proofread content for errors and inconsistencies.
- Editing and polishing existing content to improve readability.
- Conducting keyword research and using SEO best practices to increase traffic to the company website.
- Creating compelling headlines and body copy that will capture the attention of the target audience.
- Identifying customers’ needs and recommending new content to address gaps in the company's current content.
Content Writer Requirements:
- Bachelor's degree in communications, marketing, English, journalism, or a related field.
- Proven content writing or copywriting experience.
- Working knowledge of content management systems.
- Proficient in all Microsoft Office applications.
- A portfolio of published articles.
- Excellent writing and editing skills.
- The ability to work in a fast-paced environment.
- The ability to handle multiple projects concurrently.
- Effective communication skills.
Our client is a disruptive performance marketing agency with a data-driven approach adding impetus to its client's growth. The agency has developed two proprietary tools that enables them to execute large scale marketing campaigns. Automated media buying, centralized data tracking, business intelligence reports and personalized ads are the major services offered to the clients.
- Understanding client’s business objectives and Digital Marketing strategy.
- Strategizing client’s marketing brief & taking decisions for the team to deliver on.
- Creating customized & impactful presentations to showcase performance impact.
- Managing a team of digital marketing strategists and business operations team to drive multiple programs to completion.
- Being on top of industry updates from technology, competition & functionality perspective.
- Managing & prioritizing prospects pipeline – in line with monthly/ quarterly/ yearly goals.
- Helping company grow through performance marketing initiatives for its own core business.
- Working closely with business development & senior analyst teams to provide strategic inputs.
- Leading, mentoring and guiding the account managers in their daily efforts against all client digital campaign work.
- Negotiating contract including renew, upselling and be key contact for any new work discussion.
- Managing the workflow process by prioritizing projects and resources and by working across accounts to ensure proper alignment of resources.
What you need to have:
- 3 plus years of demonstrated track record of developing senior level client relationships.
- Very strong understanding of Digital Analytics.
- Hands on experience and deep expertise in Google Analytics, Google Adwords and Facebook advertising.
- Strong relationship management skills.
- Ability to command respect & drive meetings with CXO level members.
- Superb communication and presentation skills as well as a proven ability to develop well positioned and thoughtful documents and presentations.
- Thorough knowledge of the principles of advertising, marketing & media with thought leadership around the dynamics of the digital and interactive space, specifically Social, Digital Media, and Search.
- Ability to use alternative analytical approaches to solve digital/ interactive marketing problems.
- Above 80% in class 10th & 12th Maths score.
- BE/ BTech - Should be from Tier 1/Tier 2 college.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate