Product Marketing Manager

JOB DETAILS:

Job Role: Director/Sr. Director of Product Marketing (Coherent DSP - Optical Communication) 

Industry: Series-D semiconductor innovator specializing in programmable coherent DSP (Digital Signal Processing) solutions Domain: Hardware/Chip Design & Embedded Software

Work Mode: Permanent Remote

Salary: Best in Industry

Experience: 8-20 years

Location: North America - Permanent Remote

What is the role?

This leader will drive our global marketing strategy and execution, owning the complete marketing function from strategic positioning to demand generation.

This role combines deep technical marketing expertise in coherent optics with proven leadership capabilities to accelerate growth in the optical communications and semiconductor markets.

This role combines proven product marketing leadership capabilities with deep technical expertise in coherent optics and leadership capabilities.  At one hand, you will be representing the organization in the optical communications and semiconductor domains, while on the other hand engaging with engineers - translating market demand, articulating technical requirements, etc.

You’ll be part of a pioneering company at the at the forefront of next-gen optical communication systems (800G, 1.6T, and beyond), working alongside seasoned industry leaders and engineers.  This is an exceptional opportunity to influence the architecture of AI connectivity and shape the technologies driving modern data infrastructure.

Who does this role report to?

This role reports to the CEO

What will you do?

Strategic Leadership

• Define and execute a global marketing strategy aligned with corporate goals and product roadmap
• Lead cross-functional initiatives to position the company as a leader in Coherent DSP and optical semiconductors
• Collaborate with Management, Sales, Operation and Engineering to ensure alignment on messaging, roadmap, and market needs

Product and Technical Marketing

• Own product marketing for Coherent DSP ASICs, including competitive analysis, value proposition, and differentiation, MRD and PRD
• Develop technical collateral (white papers, datasheets, product briefs, presentations) targeting optical engineers, system architects, and CTO-level buyers
• Engage with industry analysts and speak at key events to elevate company profile

Demand Generation & GTM

• Design and implement go-to-market strategies including product launches, campaign planning, digital outreach, and sales enablement
• Oversee global lead generation strategies, PR, SEO/SEM, event strategy, and partner marketing
• Work closely with sales leadership to support account-based marketing, customer acquisition, and pipeline acceleration

Team & Budget Management

• Build and lead a high-performance marketing team
• Manage marketing budget and allocate resources to maximize RO

What skills are required?

Must Haves

• Proven track record of bringing technical semiconductor or telecom solutions to market in a startup or high-growth company
• Deep understanding of coherent optical systems, DSP algorithms, modulation formats, and market dynamics in the telecom and datacom sectors
• Prior experience in writing/owning MRDs and PRDs
• Excellent communication skills and ability to translate complex technical concepts into compelling narratives

Preferred

• Experience working with hyperscalers, network OEMs, or system integrators
• Strong leadership and team management capabilities
• Budget management and resource allocation experience
• Experience at both startups and large enterprises

1. Prior role leading through a funding round, M&A, or IPO stage

What qualifications are required?

Must Haves

• 10+ years of progressive marketing leadership experience, preferably in optical communications, semiconductors, or networking industries
• 5+ years of experience specifically in coherent optics, DSP, transceivers, or photonic integrated circuits (PICs)

Preferred

• MS/PhD in Electrical Engineering, Applied Physics, or related field

About the job

The ideal candidate is a creative team player, talented wordsmith, and grammar sleuth. You will be responsible

for developing marketing and communications content that will separate us from the crowd. Someone who will

craft the written language that brings a brand's vision to life.

Responsibilities

• Bring an ability to understand brand briefs, tonality and communication structure of the brand.

• This includes creating compelling messaging for various touchpoints, from website copy and social

media posts to advertising materials and internal communications.

• Build trust, foster emotional connections, and drive conversions by effectively communicating the

brand's message.

• Be an important part of Windowseat’s collaborative culture and work with cross functional teams.

• Collaborate with graphic designers to ensure that the written content and visual design work together

harmoniously.

• Crafting compelling and engaging posts for social media platforms, maintaining brand consistency and

promoting engagement.

• Developing memorable and impactful taglines and slogans that capture the essence of the brand.

• Present ideas to clients clearly and effectively.

• Obsessed with grammar and proofreading.

• Stay abreast with the current industry trends.

Qualifications

• Should have 2-6 years of experience working as a copywriter with Branding And/or advertising agency

• A Bachelor's degree in fields such as Journalism, Communications, English, Marketing, or a related

discipline is the minimum requirement.

• Excellent written and verbal communication skills

• Knowledge of written and verbal skills in a regional languages will be an advantage.

• Additional skills like SEO knowledge and familiarity with digital marketing tools are also advantageous.

Note: Please do not apply if you are currently working in an E-Commerce company.

Note: We are specifically looking for candidates who are currently employed at a B2C tech product company.

No.Of Positions : 8

Mandatory

Strong B2C Product Marketing Profile

Mandatory (Experience 1): Must have 2+ YOE in product marketing for digital products

Mandatory (Experience 2): Must have direct experience in pre-launch and post-launch marketing, including user research, positioning, GTM planning etc

Mandatory ((Experience 3): Experience launching or scaling a mobile app, preferably iOS

Mandatory (Company): B2C product companies offering digital / Tech products (such as Fintech, EdTech, AdTech, TravelTech)

Role & Responsibilities

- We are seeking a dynamic and talented Assistant Product Marketing Manager with a passion for mobile apps to join our growing team. The ideal candidate will play a crucial role in new product ideation, executing successful go-to-market strategies, and ensuring the overall success of our mobile applications. This role requires a combination of strategic thinking, creativity, analytical skills, and effective communication.

- New Product Ideation: Collaborate with cross-functional teams to generate innovative ideas for new mobile app products. Conduct market research and analysis to identify emerging trends and opportunities.

- Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new products, ensuring successful product launches. Work closely with the product development team to align marketing initiatives with product features and benefits.

- Competitor Research: Conduct thorough competitor analysis to understand market trends, identify competitive advantages, and position our products effectively.

- User Lifecycle Management: Develop and implement strategies to optimize the user lifecycle, from acquisition to retention. Utilize data-driven insights to enhance user experience and engagement.

- A/B Testing: Design and execute A/B testing initiatives to optimize marketing campaigns and improve key performance indicators.

- App Store Optimization (ASO): Implement effective ASO strategies to enhance the visibility and discoverability of our mobile apps on various app stores.

- Stakeholder Management: Collaborate with internal teams, including product development, design, and sales, to ensure alignment and successful product launches. Build and maintain strong relationships with external stakeholders, including partners and vendors.

Ideal Candidate

- Communication: Excellent written and verbal communication skills. Ability to convey complex ideas in a clear and compelling manner.

- Product Analytics: Strong understanding of product analytics and the ability to derive actionable insights from data.

- App Media Buying: Experience with app media buying platforms, including Google, Facebook, AppLovin, Taboola, etc.Proven ability to optimize campaigns for maximum ROI.

- App Monetization: Knowledge of various app monetization models and strategies. Ability to develop and implement monetization plans that align with business goals.

- Design and Messaging: A keen eye for design and messaging to create visually appealing and effective marketing materials. Understanding of how design elements impact user engagement. If you are a results-driven individual with a passion for mobile apps and possess the skills outlined above, we invite you to apply for this exciting opportunity.

Perks, Benefits and Work Culture

- Flexible work hours and leaves

- Salary advance

- Maternity/Paternity leave benefits & adoption assistance

- Butler & Concierge services

- Team Off-sites & Celebrations

Beyond Work:

- Insurance benefits for you and family

- Interest-free loans

- Gift vouchers for special moments

- Fully-equipped Gym

- Education Sponsorship Programs

Key Roles and Responsibilities

• Developing strategic social marketing plans, that maximise the potential of each social channel
• Managing social media content calendar for clients
• Supervising the creation of written and visual content across several social media platforms
• Increasing social media engagement across platforms
• Building and moderating social media communities by responding to comments and keeping members engaged
• Monitoring brand performance across channels
• Monitoring and analyzing trends and competitor performance

Requirements

• Understanding of/proven expertise in social media marketing and social media platforms
• Strategic thinking for developing effective marketing campaigns
• Strong writing skills
• Ability to study and interpret marketing analytics
• Great organizational skills; ability to monitor multiple social media platforms concurrently
• Good leadership skills to organize teams
• Excellent communication skills for reporting results
• Adept at community building and keeping calm under high-pressure online interactions

Job Title:

Sr.Copywriter

Job Description:

 Build in-depth knowledge of the brand & services. 
• Identify opportunities for best content/copy practices for digital mediums
 • Grammar Nazi, quick thinker with clear concept cracking
 • Should have prior experience in writing content for social media platforms
 • Write compelling copy/script for campaigns • Keep abreast with trending topics/ memes/ viral content etc
 • Quick in churning ideas and writing content for the social media calendar
 • Ownership of content across Social, ORM and Videos
 • Engage with external partners- influencers/bloggers/vendors
 • Should be able to clearly explain the content concept to the creative team and stakeholders. Requirements • Strong communication skills in English (additional regional language a plus)
 • Good and creative writing skills • Understanding of digital landscap 

Experience Range:

3 - 5 years

Educational Qualifications:

Any graduation,

Job Responsibilities:

 Build in-depth knowledge of the brand & services.
 • Identify opportunities for best content/copy practices for digital mediums
 • Grammar Nazi, quick thinker with clear concept cracking
 • Should have prior experience in writing content for social media platforms
 • Write compelling copy/script for campaigns • Keep abreast with trending topics/ memes/ viral content etc
 • Quick in churning ideas and writing content for the social media calendar
 • Ownership of content across Social, ORM and Videos
 • Engage with external partners- influencers/bloggers/vendors 
• Should be able to clearly explain the content concept to the creative team and stakeholders. 

Skills Required:

Copywriter,

Candidate Attributes:

 -Strong communication skills in English (additional regional language a plus) 
• Good and creative writing skills 
• Understanding of digital landscap 

SENIOR MARKETING MANAGER

Tesseract Esports is seeking an analytical, creative and highly motivated senior marketing professional to join our team. As a successful hire for this high impact role, you should be a self-starter with a passion for independent thinking, creative problem solving, have proven data analysis skills, show strong ownership and commitment, have proven leadership experience and bring relevant insights into growth marketing.

As a Senior Marketing Manager, you will lead the development and execution (end to end) of all marketing, social media, PR and brand activities across all owned channels and projects. You will lead a team of marketing professionals and will be responsible for achieving organization marketing objectives and project-wise KPIs. You will drive our marketing campaigns, content production, PR, Branding, events and community building efforts across all our internal and external projects. You accept the unknown and you’re able to come up with ground breaking initiatives that will drive us forward and make us stand out as an industry leader.

About Tesseract Esports

Tesseract Esports was founded in 2015 with an intent to elevate and transform the nascent gaming scene in South and Southeast Asia into a high profile and professional esport. We played a pioneering role by being the first to launch and introduce mobile esports in the region. We were also among the first to produce the biggest and most successful esports events and gaming activations in India at an unprecedented scale, paving the way for the growth of esports in the country.

We have since gone to partner with game publishers, developers, brands and media platforms to produce large scale esports events and engagements and become one of the leading esports production houses in the Asia-Pacific. We have worked with Qualcomm, MPL, Tencent Games, Razer, Garena, Acer and several other partners on many successful live and online esports activations. We are a growing team of highly skilled and passionate individuals focused on delivering the best competitive experiences. We are headquartered at our state of the art production studio in Hyderabad, India which also happens to be the largest esports facility in South Asia.

Responsibilities & Duties

• Define, develop and oversee the implementation of marketing strategy and brand strategy across different verticals.
• Lead the management, content creation and growth for all owned social media channels and accounts including those of our co-owned/shared/white-label projects/affiliate platforms and IPs in terms of followers, engagement and reach.
• Manage internal and external marketing budgets. Track, analyze and improve performance of marketing campaigns while being goal oriented (ROI & KPIs).
• Conduct market research and build strategy plans in order to grow all owned/co-owned/shared/white-label projects and channels and to better support management decision making.
• Identify and assess existing trends, opportunities, formats, audiences, storytelling platforms and determine when and how we will use them.
• Build partnerships and syndications with influencers, brands, partners across owned/co-owned/shared/white-label projects/affiliate platforms and IPs.
• Lead, manage and mentor a team of marketing professionals to drive and execute all marketing and related functions.
• Guide and work with internal creative resources and lead timely delivery of all creative requirements for all platforms.
• Develop accurate project priorities, schedules and execution of marketing campaigns for all owned channels and projects.
• Contribute to overall business and marketing strategy in order to help the organization achieve short and long term goals

Qualifications (Required)

• Bachelor’s degree in business, marketing, communications, or related field. MBA / PGDM in marketing or equivalent.
• 6 + years experience in marketing with demonstrated history of running successful marketing campaigns and having a 360 vision of marketing plans.
• Experience in building growth stage marketing strategies with a focus on brand visibility, user engagement and viewership across multiple channels.
• Demonstrable experience in managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Hands on experience with digital marketing – Facebook, Instagram, LinkedIn, Twitter, YouTube, Google Ads & AdWords.
• Exceptional storytelling skills with strong aptitude for developing engaging narratives around content and media for different audiences.
• Good knowledge of PR, affiliate marketing, media buying & licensing and experience in content writing and/or management.
• In depth understanding of how to interpret (and improve) advertising metrics (ex. CPM, CPC, CTR, CPV quality score, etc.)
• A strategic thinker with the ability to conceptualize broadly across various solutions, yet enjoys operating at a hands-on level.
• Proven leadership skills with experience in leading and managing a team. Excellent project management skills to ensure effective and transparent collaboration with team members and other departments.
• Strong team player, behaves like an owner and ultimately focused on delivering results with high standards. Set out the overall high performing team culture for the marketing team.
• Excellent communication and presentation skills. Ability to articulate a vision, strategy or idea clearly with a strong capacity of syntax, learning and sharing with senior leadership.
• Strong influencing skills and ability to communicate effectively with different internal departments, teams and clients.

Qualifications (Preferred)

• Strong passion for gaming and esports.
• Regional experience working across different countries/markets across South Asia, Southeast Asia and The Middle-East. Also preferred is market sensitivity, cultural curiosity and understanding differences in localization etc.
• Experience working in the esports or gaming industry.
• B2B/B2C marketing experience in sports, gaming, esports or information technology/ SaaS space.
• Past experience in scaling a service/product in the e-commerce space.

About Us

upGrad is an online education platform building the careers of tomorrow by offering the most industry-relevant programs in an immersive learning experience. Our mission is to create a new digital-first learning experience to deliver tangible career impact to individuals at scale. upGrad currently offers programs in Data Science, Machine Learning, Product Management, Digital Marketing, and Entrepreneurship, etc. upGrad is looking for people passionate about management and education to help design learning programs for working professionals to stay sharp and stay relevant and help build the careers of tomorrow.

• upGrad was awarded the Best Tech for Education by IAMAI for 2018-19
• upGrad was also ranked as one of the LinkedIn Top Startups 2018: The 25 most sought-after startups in India 
• upGrad was earlier selected as one of the top ten most innovative companies in India by FastCompany.
• We were also covered by the Financial Times along with other disruptors in Ed-Tech
• upGrad is the official education partner for Government of India - Startup India program 
• Our program with IIIT B has been ranked #1 program in the country in the domain of Artificial Intelligence and Machine Learning 

About the Role

If you love to learn, are a quick learner and would love to create top-notch online courses on emerging technologies like Blockchain, Software Development or Data science then we are looking for you!

The Senior Content Strategist role is unique in the sense that it provides an opportunity to learn new topics quickly, work on case studies, interact and build network with top industry professionals and faculty members in the respective domains, and do work that directly impacts the lives and careers of our learners.upGrad is looking for people passionate about education to help design learning programs for working professionals in order to help build the careers of tomorrow. 

Roles & Responsibilities

• Develop world-class content for online courses on different stacks in Full-Stack Web Development (Java, Spring, Spring Boot, Angular, React.js, Node.js & Express.js, C#, .NET), Blockchain Development & Architecture, software development/mean-stack development / Data science/Machine Learning. This job will equip the candidate with highly sought after skills and will be a great starting point for a career
• Understand the industry requirements and develop courses to help students meet high standards
• Plan and execute student competency assessment and engagement to ensure extraordinary learning experience
• Quickly learn complex concepts and ensure quality of content, instructional design and overall course experience
• Collaborate with business development team to meet content production deliverables
• Define & structure content development process; work with educational content across all levels
• Structure, grow and lead content development team including research assistants, video producers, scriptwriters etc.
• Work closely with senior faculty, freelancers and global industry leaders

Skills Required

• BE/B.tech Computer science background (Bachelor’s/Master’s degree, BCA/ MCA,
• Online/ self taught/MOOC) OR a degree in Maths/Statistics.
• 4+ years of experience in e-Learning and/or creating customised higher education programs
• Experience in software development (backend/full-stack web development) , Data science is valuable.
• Excellence in problem solving and structuring of complex processes in new terrains
• Master in Higher Education/ Technology, Education & Innovation is preferred
• Experience in (digital) pedagogic content production; preferably higher education is preferred

The Company:

Testing Ground is disrupting the way new business ventures develop and grow in the different industries. We help founders and innovation leads in companies figure out where their new business vertical, test demand for it from customers across Asia and help them scale it up. We hand the new to the world and new to market products and solutions which will change the way the industry operates. We also work towards creating a workforce who is able to help other companies test and grow their business model.  

Testing Ground is a Singapore based startup with early satellite bases in Indonesia, Malaysia, India, Bangladesh, China and Vietnam. Joining us means that you will get the opportunity to learn from the founding members. Our founder has deep experience building and mentoring start-ups across Southeast Asia. His previous startup counts Eduardo Saverin, Co-founder of Facebook, as one of their investors. Our co-founders are experts in community and partnership development in China and Singapore as well as skilled in future oriented capabilities such as digital marketing, viral growth, content marketing and latest innovation strategies.

At Testing Ground, we want our team to be made up of people who have the ability to become the best. We practice Lean Startup and Agile. We do stand-ups and run experiments often. We have an open work culture but yet we are very focused and very energetic.

If you would like to learn and get your hands dirty in doing the work related to the latest innovation and methodology to creating a sustainable business model, this is the place for you. 

As a startup, everyone in the team are do-ers and want to make a name for themselves. We are driven and open to new ideas. Join us and have a chance to craft out your own growth as well as the company’s growth. 

The Opportunity:

Unleash your capability with us

Small and medium enterprises (SMEs) are facing an upcoming upheaval with technology disrupting the way things are currently run. Beyond providing consulting services to these companies, we want to help them by providing them with a clear methodology to support them through this transition. 

That is where you come in.

As a copywriter at Testing Ground, you will have the opportunity to architect the copy of our collaterals, as well as play a part in envisioning the direction for our company and our clients. We are looking for someone who is always hungry to learn new tools and skills to develop great content that communicate key messages in a clean, simple way. Apply now if you thrive on watching your content come to life while bringing out the spirit of our brand. 

About the Role:

• Create Brand Identity

• Produce Testing Ground’s pitch deck, brochure, fliers, sales decks as well as other marketing material
• Produce other content-based collateral based on our clients’ project brief
• Research competitors /industry clients and extract exact pointers for us and our clients.

• Manage Content from Concept to Production

• Work according to briefs for the branding needs and guidelines
• Write clear, persuasive, original copy
• Proper documentation of all content files

Why You Will Love Working with Testing Ground:

• If you have been thinking of starting your own business, this position will give you an in-depth insight to what works and doesn’t in the different industries and countries across Asia.   
• The firm believes that it is critical to encourage personal development to have a successful team. As such, we have a variety of online learning courses which you can use to pick up different skills and capabilities. 
• You will be exposed to different platforms and tools to help you become more efficient in doing your job.

Requirements:

At least Diploma in English-related/Communications-related backgrounds

Skills Required:

•  Strong copyediting and proofing skills.
• Experience in creating publicity/marketing collaterals
• Attention to small details in both copy decks and designs.
• ·Strong organizational skills and the ability to meet strict deadlines, often while working independently.
• ·Perfect in English.
• Independent learner, can conceptualize available information into good quality content 

What we’re looking for in you:

• Desire to learn and adapt to new technologies
• Able to work independently and proactively in a team
• Strong communication skills to liaise with marketing team and external vendors
• Ability to prioritize and manage multiple projects deadlines
• Positive attitude and willingness to learn
• Keen eye for detail

P.S: Assess us like we assess you. If you’d like to check out who our founder is, you can connect with him via his LinkedIn page url here and say “Hi, I saw your job post on….” :https://www.linkedin.com/in/thehappybryan/"> https://www.linkedin.com/in/thehappybryan/

Looking for a go-getter, an ideal candidate with an entrepreneurial mindset, happy to wear multiple hats and jiggle between tasks.

Responsibilities:

• Day to day activities will include sales pitches, customer onboardings, Whatsapp Bot management, understanding customer pain points & devise quick hacks to resolve, be highly data-centric.
• Establish/Discover b2b strategic partnerships, carry out experiments, and do an analysis of conversions WoW, Customer acquisition cost, and so on.
• Definitely an interesting role to work on, opportunity to collaborate and learn multiple areas of operations and extensive knowledge capital.

Digital Editor Job description

We are looking for a creative and passionate Digital Editor to research, plan, develop and implement web contents, Whitepapers, Technology Blogs & Trending News. As a Digital Editor your main goal will be to produce creative, proof read, web contents, Tech Blogs & news that attract an audience.

Digital Editor Roles and Responsibilities:

• Create, produce and manage high-quality content 
• Proofread and edit material. Proofreading our deliverables to ensure they are grammatically perfect and stylistically interesting.
• Supervise layout of images, graphics, videos and other artwork.
• Manage and upload day-to-day contents. Regularly check and track contents reach.
• Work in a multidisciplinary team with professionals such as web designers, marketing team to improve content strategy.
• Mange development improvements to the new website; keep abreast and advise of developments in the digital arena; identify new digital opportunities
• Research, create and upload SEO-friendly content pieces such as Technology blog posts, Trending News, case studies, and other content for our websites.
• Offer your expertise on email marketing best practice to maximize the impact of these emails.
• Liaise with staff and others members to encourage them to write relevant and interesting content for the website; foster relationships with the latter to involve them in any community forum aspect of the new website.
• Ensure that all activity is measured, analyzed and reviewed with leanings taken forward. Accountable for disseminating monthly analytical reports. Regularly report on digital campaigns and contribute, where possible, with recommendations based on performance.
• Ability to review content as an educator or coach, and intuitively understand what the target audiences need to know, plus the delivery methods best suited to how they want to/are able to consume information
• Good knowledge of Influence marketing. Have to manage & co-ordinate with influencers.
• Use Social Media for better presence
• Adhere to copyright and privacy standards and company policies.
• Determine and track important KPIs
• Track and analyze website’s traffic 
• Produce and present reports
• Keep abreast with new trends in web technology.

Digital Editor Key Skills, Requirements and Qualifications:

• A qualification in Digital Communications/ Media, or Marketing or PR or Journalism/English or IT/Web.
• Previous working experience as a Digital Editor for 5 - 7 years
• Excellent proofreading, editing and copywriting skills 
• Available portfolio of published work
• In-depth knowledge of software such as InDesign, Photoshop, etc.
• In-depth knowledge of best SEO practices
• Knowledge of Marketing and SEO tools
• Knowledge of content management systems
• Great interpersonal, presentation and communication skills
• Creativity Skills: Editors need to be good at thinking creatively, problem-solving skills, generating ideas for up growing Technology Blogs, Trending News, and Whitepapers, Web Contents.
• Organizational Skills: Editors need to be excellent at organization and forward planning. Much of the editorial content they select will be agreed several weeks before publication.
• Management skills:  Time management skills need to be honed as well as the ability to resolve conflict and handle complaints, if found any. Editors must be sensitive to arising problems with contents.
• Writing and speaking skills: It goes without saying that editors must be accomplished writers but they have to be confident speakers too.
• Digital skills: Nearly all media outlets have a digital element now and editors need to be comfortable with posting and editing content online. Should have excellent writing skills; must have digital copywriting and copy-editing experience.
• Good knowledge of at least two Content Management Systems and SEO best practice.
• Working knowledge of HTML5 and CSS3.
• Design/Desktop publishing experience (Adobe Creative Suite) with some evidence showing digital media design.
• Have superb user experience skills and be able to develop wire-frames and write and communicate clear, functional/design specifications.
• Be proficient at planning your own work, to multitask and deliver to tight deadlines, with minimal supervision.
• Basic video making and editing skills useful - but not essential.