Product Marketing Manager

We are in the lookout for a talented Content Writer to create compelling blog posts, white papers, product descriptions, social media content and web copy. We’re looking for someone who can expand our digital footprint and drive more value through online content. You should have had a proven track record of producing pieces that increase engagement and drive leads. This role requires high level of creativity, as well as the ability to use data-driven insights to write better material. 

Your responsibilities: 

•     Creating concise, eye-catching, and innovative headlines and body copy

•     Researching and organizing facts and sources

•     Consistently brainstorming and collaborating with team for new ideas and strategies

•     Building a following for brand on social media with creative work

•     Researching markets and industries to compare and create content that is innovative and original

•     Collaborating with campaign managers, creative team, and designers

•     Writing a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.)

•     Be willing to answer any questions posted by their readers.

•     Create content on e-books, podcasts etc.

•     Promote content on social media

•     Identify customers’ needs and gaps in our content and recommend new topics

•     Ensure all-around consistency (style, fonts, images and tone)

•     Update website content as needed

•     Edit content produced by other members of the team

•      Analyse content marketing metrics and makes changes as needed 

•     Collaborate with other departments to create innovative content idea 

Skill sets/Experience we require:

•     Proven work experience as a Content Writer, copywriter or similar role

•     Portfolio of published articles

•     Experience doing research using multiple sources

•     Familiarity with web publications

•     Excellent writing and editing skills in English

•     Hands-on experience with Content Management Systems (e.g. WordPress)

•     Ability to meet deadlines

•     Knowledge of digital marketing tactics, including SEO, email marketing and web analytics

Pedigree: 

•     Bachelors/Masters in English, Journalism, Marketing or related field 

Responsibilities:

• Writing engaging, interesting copy with a distinct voice

• Interpreting account & client content briefs to understand project

requirements

• Conducting thorough research and interviews to visualise and present ideas

• Liaising and collaborating across teams (client teams, designers, and other

professionals) across varied projects to produce original, clear and credible ideas, messages, scripts etc.

• Working across teams to create storyboards and to build marketing projects and campaigns

• Editing, proof-reading and summarizing copy to present and promote

messages to various audiences and to serve varied business objectives

Requirements:

• Minimum 2 years of experience in copywriting

• Proficient in English and Hindi

• Experience in building content strategy for online media

• Excellent writing, editing and proof-reading skills

• Experience in content led SEO optimisations

• Critical thinker with strong research skills

• Build our digital marketing roadmap
• Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
• Measure ROI and KPIs and prepare budget
• Develop specific campaigns to create and maintain high levels of customer interaction
• Oversee our social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Forecast sales performance trends and act proactively to increase our market segment
• Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
• Motivate digital marketing team to achieve goals
• Monitor competition and provide ideas to stand out
• Stay up-to-date with digital technology developments

Hitachi

Job Title: Senior Solutions Architect

Designation: Senior Researcher / Chief Researcher

Duties and Responsibilities

1. Research and Develop Innovative Use Cases, Solutions and Architectural Blueprints in support of Hitachi's cross-industry business needs like Energy, Industry, Mobility, Smart Life, and Information Technology.

2. Design, Implement and Demonstrate proof-of-Concept and working proto-types for Hitachi and its clients.

3. Provide R&D support to Hitachi business units and group companies to productize research prototypes.

4. Explore emerging tools, techniques, and technologies, and work with academia for cutting-edge solutions.

5. Collaborate with cross-functional teams and eco-system partners for mutual business benefit.

6. Generate eminence via patents, publications, thought leadership, invited speakerships and conspicuous presence in forums of repute.

7. Add value to self through continuous learning and knowledge acquisition.

8. Give back learnings to colleagues and communities.

9. Mentor colleagues for growth and success.

Mandatory Requirements

1. Academic Qualification: Bachelor's degree with STEM background (e.g., Science, Technology, Engineering and Management).

2. Solution Architecture: Deep Experience in Design and Development of Enterprise-class information technology systems (e.g., Design Thinking, Use Case Development, Model Driven Development, Agile Methodology, end-to-end System Design and Decomposition).

3. Probabilistic Systems: Clear concept of systems that embed Machine Learning and Artificial Intelligence.

4. Technology Hands-on: Proven track record in at least one of following 3 technology groups

a. Front-end, client-end experience: User Interface Development (JavaScript, AJAX, Angular, React, D3); Human Computer Interface design

b. Server-side Engineering: Object-Oriented Programming, Micro-Services, Springboot, REST APIs, Design Patterns, Data Access Frameworks, proficiency in Java/ C++/Python

c. Data Engineering and Persistence (in any one of the below areas): Design and Development of Relational Databases; Big Data Systems (e.g., Data Lakes, Hadoop, Hive); In-Memory systems (SAP-HANA); Graph databases (e.g., Neo4J, Casandra); Data Ingestion and ETL

5. Cloud: Experience in design and deployment of IT solutions on Cloud (e.g., Dockerization, Containerization)

6. Communication: Ability to articulate key messages concisely and precisely

7. Collaboration: Excellent interpersonal and teaming skills

Additional Preference

1. Advanced Qualification: PhD in any Quantitative Discipline

Eminence: Patents, publications, thought leadership, invited speakership and conspicuous presence in refereed platforms or forums of repute.

Experience :15+years

Budget : 60 -70 Lacs(Depending upon Experience)

Location: Bangalore

1. Conducting research to find new ways to reach target audiences through social media channels, email campaigns, content creation, etc.
2. Developing strategies for increasing awareness of a brand or product through strategic partnerships with other companies
3. Proposing new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand
4. Providing inputs & expertise to drive efficacy of marketing activities (content development and optimization, advertising, etc.)
5. Planning and executing initiatives to reach the target audience through different channels
6. Analyzing data to determine what types of content resonate with target audiences and what types of content do not

• Getting things done as per the requirement of the team
• Coordinating with different stakeholders and ensuring timely delivery of curriculum deliverables
• Organizing, modifying and updating existing workflows
• Setting up and fixing operational processes which are not functional
• Ensuring quality assurance is in place for all deliverables

Desired Candidate Profile

• Operational experience in any industries (Preferably start-ups)
• Strong Academic background (Mass communication/Lit/Mass media/Journalism)
• 1-2 years of experience
• Strong sense of ownership for work
• Innovative Mindset
• Flexibility, perseverance, empathy and being graceful under pressure are important attributes to have/ develop