Product Marketing Manager

REVIEW CRITERIA:

MANDATORY:

• Strong B2C Performance Marketing Profile
• Must have 3+ YOE in managing performance marketing in at least 1 of Google ads campaigns (Search, Display, Universal App Campaigns UAC)
• Must have hands-on experience with campaign setup, execution, daily optimization, reporting, and performance tracking across key KPIs (CTR, CPC, CPA, ROI)
• Must have strong technical skills including familiarity with Google Tag Manager, Google Analytics
• Must have worked at a B2C digital/tech product company or a digital marketing agency managing B2C digital/tech product clients
• Avoid all e-commerce companies
• Note: Candidates must be from B2C tech product companies where the core user experience is driven by the technology itself
• Minimum 2 years per role required. One short stint is acceptable if there’s a long tenure (eg: 5+ years) in a prior role. Frequent job changes are straight rejects.
• Note: Total years of experience must not exceed 6 years.

ROLE & RESPONSIBILITIES:

The campaign manager is responsible for the technical implementation, management, and optimization of Google Ads campaigns. This role involves ad trafficking, troubleshooting technical issues, and ensuring accurate and efficient campaign execution. The ideal candidate will have strong technical skills, a deep understanding of Google Ads, and a meticulous approach to campaign management.

• Campaign Setup and Management: Create and manage Google Ads campaigns across Search, Display, & UAC.
• Performance Optimization: Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI.
• Reporting & Analytics: Generate insightful reports to communicate actionables, campaign performance and ROI to stakeholders.
• A/B Testing: Conduct A/B tests on ad copy, creatives, and landing pages to enhance campaign performance.
• Technical Troubleshooting: Identify and resolve technical issues related to ad delivery,tracking , and ad disapprovals.
• Collaboration: Work closely with product and design teams to ensure campaign success.
• Competitor Research: Periodically monitor and evaluate competitor best practices to stay ahead and grow market share.
• Automation: Utilize Google Scripts/rules to automate repetitive tasks and optimize campaign management.
• Industry Trends: Stay ahead in the constantly evolving digital marketing landscape.

IDEAL CANDIDATE:

• Education: Bachelor's degree in Marketing, Advertising, Computer Science, Statistics, or a related field.
• Experience: 3-6 years of experience in digital ad operations with a focus on Google Ads.

SKILLS:

• Proficiency in Google Ads, Google Ads Editor, Tag Manager, Google Analytics.
• Excellent at data handling and insight generation, proficiency in Excel & PPT.
• Strong technical skills. Experience with HTML, JavaScript, SQL a plus.
• Experience with tools like Tableau, Power BI, etc.
• Experience with Microsoft Ads (Bing), Facebook, affiliate marketing a plus.
• Excellent problem-solving skills and attention to detail.
• Ability to manage multiple campaigns and projects simultaneously.

PERKS, BENEFITS AND WORK CULTURE:

• Flexible work hours and leaves
• Salary advance
• Maternity/Paternity leave benefits & adoption assistance
• Butler & Concierge services
• Team Off-sites & Celebrations

BEYOND WORK:

• Insurance benefits for you and family
• Interest-free loans
• Gift vouchers for special moments
• Fully-equipped Gym
• Education Sponsorship Programs

Senior SEO & Content Marketing Specialist (Cybersecurity Products)

Experience Required: 2+ Years

Location: Ahmedabad

Employment Type: Full-Time

Job Overview:

We are looking for a highly driven Senior SEO & Content Marketing Specialist with 2+ years of experience in SEO and content strategy, particularly in the cybersecurity or SaaS domain. You will be responsible for planning, creating, and optimizing content that improves search rankings, builds brand authority, and drives organic leads for cybersecurity products like SSL Certificates, Vulnerability Scanners, etc.

Key Responsibilities:

Content Strategy, Distribution & Promotion:

• Develop SEO-driven content marketing strategies tailored for cybersecurity buyers (IT admins, CISOs, developers, enterprises).
• Conduct keyword research focusing on commercial, informational, and comparison-based cybersecurity keywords.
• Plan topic clusters, content calendars, and pillar pages around cybersecurity themes such as data protection, vulnerability management, encryption, compliance, threat intelligence, etc.
• Collaborate with content writers and cybersecurity experts to ensure the content is technically accurate, engaging, and SEO-friendly.
• Promote content across platforms: LinkedIn, Twitter (X), Reddit, Quora, Medium, developer forums, and cybersecurity communities.
• Repurpose blog content into short videos, infographics, email content, and social media posts.
• Coordinate with PR teams for press releases, online reputation management, and digital partnerships.

SEO Strategy & Implementation:

• Develop and implement SEO strategies specifically tailored to cybersecurity products and services.
• Conduct competitor and market analysis to identify growth opportunities.
• Conduct regular website audits and resolve technical issues (crawl errors, broken links, redirect chains, site speed, mobile friendliness, etc.).
• Work with developers on implementation of schema markup, site structure, canonical tags, robots.txt, and XML sitemaps.
• Plan and execute high-quality link-building campaigns.

Analytics & Reporting:

• Track, measure, and report website performance using tools like GA4, Search Console, SEMrush, Ahrefs, etc.
• Provide insights and recommendations based on performance metrics and trends.
• Create monthly SEO performance reports and present to stakeholders.

Required Skills & Qualifications:

• Minimum 2 years of experience in SEO.
• Strong knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Hands-on experience with SEO tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Moz, etc.
• Knowledge of HTML/CSS, basic WordPress or CMS platforms, and understanding of web technologies.
• Experience in content strategy, keyword planning, and link-building techniques.
• Strong analytical skills with the ability to derive actionable insights from data.

What We Offer:

• Competitive salary + performance incentives.
• Opportunity to work with global cybersecurity products and tech experts.
• Learning exposure to SEO tools, cybersecurity innovations, SaaS marketing.
• Supportive, innovative & growth-focused team culture.
• Flexible working hours.

Job Location: Ahmedabad, Gujarat, India

www.positiwise.com

Role: Sr. Copy Writer

Exp: 3+ Years

Salary: up to 50K

Key responsibility areas of a Sr. Copywriter:

1. Develop content ideas and strategies for assigned brands

2. Ensure the smooth execution of content strategies

3. Create high-quality and engaging copies for digital platforms

4. Ensure the content aligns with the brand voice and messaging strategy

5. Develop and implement effective copywriting strategies to meet client objectives and campaign goals

6. Coordinate internally and externally for project completion

7. Conduct research and gather information for existing and new projects

8. Develop content guidelines for all assigned brands

9. Set processes for smooth workflow and adherence to existing structures

10.Responsibly and effectively handle client questions for allocated brands

What you will do:

• Write articles, blog posts, and web content

• Edit and proofread content for clarity and grammar

• Research topics to produce fresh, accurate content

What you will need:

• Strong writing skills

• Good grammar and attention to detail

• Ability to meet deadlines

Experience: 1 Years

Location: Rajkot, Gujarat

Position Type: Full-time, in-office role | No remote work available

Company Description

KGiSL Institute of Technology is a higher education institution located in Coimbatore, Tamil Nadu, India. As part of the KGISL Campus, the institute is committed to delivering quality education in the field of technology. With a focus on both theoretical and practical learning, KGiSL Institute of Technology aims to produce skilled professionals who can meet the demands of the industry.

Role Description

This is a full-time, on-site role located in Coimbatore for a Content Writer / Copywriter. The Content Writer / Copywriter will be responsible for crafting and editing web content, developing content strategies, conducting research, writing and proofreading. The role involves collaboration with various departments to ensure a cohesive and high-quality content output aligned with the institute's objectives.

Job Overview:

The Head of Content Marketing is a strategic leader responsible for driving the content vision across

our group of educational institutions and business entities. This role oversees all aspects of content

planning, creation, distribution, and performance. The focus is on building strong brand narratives

and maintaining a unified voice across websites, social media platforms, and marketing collateral.

The ideal candidate will work with multidisciplinary teams, including a team of content writers, a

media team, and an SEO team, to deliver impactful, high-quality content that resonates with diverse

audiences.

Requirements:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field; Master’s degree preferred.
• Minimum of 6 to 10+ years of marketing experience.
• Proven expertise in developing and scaling content strategies across digital platforms.
• Strong leadership experience managing multidisciplinary creative teams.
• Exceptional storytelling, editorial, and brand messaging skills.
• A good understanding of SEO, content performance analytics, and marketing principles.
• Familiarity with content management systems, project management tools, and digital publishing workflows.
• Highly organized, creative, and data-driven with strong communication and collaboration skills.
• Experience in the education or related sectors is a plus.

Responsibilities:

• Develop and lead a comprehensive content marketing strategy aligned with organizational goals and audience needs.
• Oversee content production across formats (written, visual, and video) ensuring consistency in tone, branding, and messaging.
• Direct and mentor a team of content writers, graphic designers, video creators, and SEO specialists, fostering collaboration and high performance.
• Own the content lifecycle across all platforms, including websites, social media channels, blogs, newsletters, brochures, and other marketing materials.
• Collaborate with leadership and cross-functional teams to ensure content supports brand equity, business objectives, and engagement goals.
• Establish clear content governance, calendars, and workflows for planning, creation, approval, and publication.
• Lead the optimization of content for SEO, user engagement, and platform-specific formats.
• Oversee the strategic management of all content assets, including regular audits and updates across digital properties.
• Use content analytics and performance data to guide decisions, improve effectiveness, and report outcomes.
• Stay ahead of industry trends, tools, and best practices to continually evolve the content marketing approach.
• Ensure all content initiatives are on-brand, on-budget, and delivered on time.

• Product messaging and positioning
• Go to Market Strategies
• Content Development 
• Market, customer, and competitive analysis
• Designing & Evaluating Marketing Collaterals/ Promotional Plans
• Demand generation 
• Evangelism

NOTE: Immediate joiner

What you need to have:

Responsibilities:

• Understand client’s business, strategy, and product offerings.
• An Integrated part in Ideating & deriving 360˚ strategies along with the research team.
• Independently research subject matter.
• Self-educate through engineering documentation and product use.
• Develop compelling original content (whitepapers, case studies, newsletters, web content, data sheets, presentations, Blogs, etc.)

 Must have:

• Qualification in BA/MA/ BMM OR any postgraduate in Copywriting/Copy crafting.
• Must have a strong portfolio of live work which must include creative copy written for websites and other digital collaterals.
• Clear, concise, and compelling copywriting and editing proofreading skills.
• 2-3+ years of experience in Digital Marketing