Product Marketing Manager

at Therefore Consultancy and Services Pvt Ltd

Posted by Dayanidhi M Pillai

This position requires the candidate to be in Pune or to relocate to Pune. As Product Manager you’re responsible for bridging our Business, Product Marketing function with our Design and Engineering teams. Ideal candidates would’ve played key roles in creating applications for both Mobile and Desktop. You would already have an understanding of concepts in product development, usability and an idea of what Engineers expect. Your responsibilities: * Product roadmap ownership. * Prioritizing feature development based on the company's growth and business priorities. * Developing feature requirements and validation criteria for every release. * Leading usability designers and analysts to create detailed use cases and specifications. * Working with Engineers and others to identify product risks, technology constraints. * Interacting with partners, vendors to acquire APIs and technologies that are key to the success of the release. * Validating releases with user metrics and drafting application release notes. * Identifying and leveraging new technologies and domains that are of relevance. * Interacting with customers and users to develop models and gather insights to improve the product’s relevance. Required qualifications and experience: * 4+ years of Product Management experience with a product company or startup. * You must have direct experience with creating products for Small business customers. * An understanding of Industry trends, Usability, Design and Technology concepts. * An understanding of how Agile development works. * Knowledge of product metrics. Skills and values and we think are important for you to excel in this job: * Strong communication and ability to lead discussions. * Hands-on development skill in your past positions. * Demonstrable leadership skills and achievements. An inclination and hunger for delivering user delight through the products you create.

Clipjoy is an app which the user can shoot a 10s short video and share their joyful moment at anytime and anywhere. Clipjoy’s innovating and simplifying how people connect and interact with the content in the intelligent mobile phones. Nowadays, as the rapid growth on 4G network , which will be great help of coming out diverse interaction on social connection. That will be what Clipjoy will do. By using LBS, bid data, AI recommendation, we will provide user the most content based on their interest. We are trying to build up the next generation interactive social model based on mobile intelligence. The same idea was also called out as one of the best video social app in China with actively used by 10 million+ users.

acadnion.com is an online interactive platform for students, teachers, and parents to communicate, discuss and engage in activities together to make learning effective and easy. Our mission is to ensure that students learn and teachers teach in a way that is effective and engaging so that learning is convenient and easy. At acadnion, we seek to ensure that students, teachers, and parents communicate comfortably with each other so that there are no barriers in learning. An ideal candidate needs to be passionate about the product and must possess the ability to convey the message properly. Core marketing skills are also a must. Should be able to communicate well and must be capable of leading a team. Key responsibilities include: • Technical content creation • Develop marketing programs to drive product adoption, revenue and value for customer segments. • Should be able to create and implement a thorough plan for product marketing • Should be capable of leading a team • Storytelling skills and customer interaction is a must Qualifications: •1-3 years’ experience in product marketing and digital marketing. •Ability to work independently in changing enviornments. •Strong communication and cross-group collaboration skills; must thrive working across organizational and cultural boundaries.

We are looking for a strong product marketer who understands SaaS and driving tech adoption with a product led approach. You will contribute towards building the vision and story for our Email Marketing brand - Constant Contact and will be leading efforts in managing product roll-outs, re-branding, pricing/promotions and customer engagement/retention. This profile requires coordination across various functions (Marketing, Product, Sales & Support) and the candidate should be able to convey complex constructs and ideas in simple words to stakeholders.

Fabrikaa is an ecommerce company in the B2B space. We are a young company with a small and dynamic team. We are looking forward to hire a young and talented female to write the content for the website, all the communications that take place with customers-like emailers, SMSes, the marketing collaterals that we produce, etc. The growth opportunities that you can have at Fabrikaa are immense as we are poised for growth and the team size is still small making the exposure very high. We operate out of a beautiful and airy office in Pashan, Pune.

The digital content writer will be responsible for conceptualising and developing content pieces for our clients’ social media presence along with other communication platforms, online and offline. This might include blogging, creating social media profiles, managing regular posts and responding to followers. The digital content writer must stay at the leading edge of industry trends, so as to create content that engages the intended audience, generate inbound leads, gains followers and creates a positive image for the company and client. You will also be responsible for regularly evaluating the success of the content efforts and tweaking your content approach as needed.

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At FusionCharts, we build industry leading data visualization components. Aimed at developers who need to add delightful charts to their Web and Enterprise applications, it is currently being used by over 26,000 organizations and 850,000 users in 118 countries - including 80% of Fortune 500 companies. Roles & responsibilities: Understand audience clusters, segment them by relevant attributes, and define an outreach program for each segment, with clear goals Use past + experimental data to choose the right channels, allocate budgets, and deliver pertinent messaging across mediums, with clear hypothesis and measurements Define funnels for different clusters of campaigns, and then tie them to MQL goal, with clear metrics (CAC, LTV, etc.) for each cluster Create engagement programs for existing customers and users Own all digital assets like web, collaterals, emails, social, etc., and ensure they are optimized to help us achieve our goals, by digging into analytics and doing relevant VoC experiments Work with cross functional teams (sales, support and engineering) to define product pitch, differentiators, etc. Skills required: Should have built and marketed web-based software products, to a global audience Should have strong understanding of the developer/programmer mindset Should be able to lead a team based on well-defined metrics and goals What's it like to work at FusionCharts: At FusionCharts, we work hard. Constantly making products that push the extremities of the web is no mean task. However, at the same time, we are a young, fun and dynamic company. So, while at work, you can be around some of the friendliest and funniest people you will ever meet, and have a laugh riot. We believe in people who are constantly willing to learn and beat their best. We don't care about where you studied or what your certification is; just how good you are at what you do is sufficient for us. So, if you think you have it in you to be a part of our family, we welcome you. You will be working independently, learning on the job. Training only lasts a couple of weeks, not entire months, and you go live right after that A brand that is already known and trusted the world over (we sell in 118 countries), and is an inspiration for Indian software product companies An environment where creative ideas are always welcome, no matter what your role and designation is Less meetings, structures, and policies. More work For anything you do, the buck stops with you Everyone loves making customers happy A young and dynamic environment with the average age of employees below 30 Lots of parties, pizzas, movies, and more Your photo and bio for the world to see @ http://www.fusioncharts.com/company/team/

At FusionCharts, we build industry leading data visualization components. Aimed at developers who need to add delightful charts to their Web and Enterprise applications, it is currently being used by over 26,000 organizations and 850,000 users in 118 countries - including 80% of Fortune 500 companies. We are looking for technical evangelists who can help us drive further adoption of FusionCharts products across the world, and make it the most pervasive data visualization component. The work involves building and showcasing interesting apps using FusionCharts Suite, helping our users make better visualizations using FusionCharts Suite, writing technical blog posts and guest articles, taking part in tradeshows to evangelize our products and providing inputs to product management. You will be donning multiple hats - Developer, Sales Engineer, Community Manager and sometimes Customer Support too! Roles & responsibilities: Be a customer advocate to represent the demands of today’s developer, and work with engineering team to carve out a path for this Build interesting integrations of FusionCharts with popular JavaScript libraries and frameworks, popular web applications and PaaS platforms Represent FusionCharts in conferences and tradeshows, both domestic and international, either as a speaker or as part of our booths Engage existing customers and prospects through webinars on topics related to web technologies or data visualization Interact with customers on various platforms and communities to understand their requirements and solve their problems Create technical “how to” content in the form of blogs, videos, and articles to support the marketing and sales teams Work with the Sales Teams to answer pre-sales and post-sales technical questions Look for opportunities to promote FusionCharts products, both online and offline Skills required: 3+ years of experience in design and development of interesting web applications Very good knowledge of JavaScript (including popular frameworks) and CSS Good experience in working with databases Ability to communicate to a technical audience through blogs, guest articles, forums posting, or other online community support Ability to present to a live audience Empathetic to customer requirements, and ability to translate their needs into solutions Excellent written and verbal communication skills What's it like to work at FusionCharts: At FusionCharts, we work hard. Constantly making products that push the extremities of the web is no mean task. However, at the same time, we are a young, fun and dynamic company. So, while at work, you can be around some of the friendliest and funniest people you will ever meet, and have a laugh riot. We believe in people who are constantly willing to learn and beat their best. We don't care about where you studied or what your certification is; just how good you are at what you do is sufficient for us. So, if you think you have it in you to be a part of our family, we welcome you. You will be working independently, learning on the job. Training only lasts a couple of weeks, not entire months, and you go live right after that A brand that is already known and trusted the world over (we sell in 118 countries), and is an inspiration for Indian software product companies An environment where creative ideas are always welcome, no matter what your role and designation is Less meetings, structures, and policies. More work For anything you do, the buck stops with you Everyone loves making customers happy A young and dynamic environment with the average age of employees below 30 Lots of parties, pizzas, movies, and more Your photo and bio for the world to see @ http://www.fusioncharts.com/company/team/

Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth Create buy-in for the product vision both internally and with key external partners Develop product pricing and positioning strategies Translate product strategy into detailed requirements and prototypes Scope and prioritize activities based on business and customer impact Work closely with engineering teams to deliver with quick time-to-market and optimal resources Drive product launches including working with public relations team, executives, and other product management team members Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed Act as a product evangelist to build awareness and understanding Represent the company by visiting customers to solicit feedback on company products and services Requirements Proven workingexperience in product management Proven track record of managing all aspects of a successful product throughout its lifecycle Proven ability to develop product and marketing strategies and effectively communicate recommendations to executive management Solid technical background with understanding and/or hands-on experience in software development and web technologies Strong problem solving skills and willingness to roll up one’s sleeves to get the job Skilled at working effectively with cross functional teams in a matrix organization Excellent written and verbal communication skills