Product Marketing Manager

• Business Development:
• Identify and pursue new sales opportunities through various channels, including networking, cold calling, and attending industry events.
• Develop and execute strategic plans to achieve sales targets and expand market presence.
• Client Management:
• Build and maintain strong relationships with clients and prospects to understand their needs and provide tailored solutions.
• Conduct presentations and demonstrations of software or services to potential clients.
• Sales Strategy:
• Develop and implement effective sales strategies and tactics to drive revenue growth.
• Analyse market trends and competitor activities to identify new opportunities and adjust sales strategies accordingly.

• Sales Reporting:
• Track and report on sales performance, including key metrics such as sales volume, conversion rates, and customer acquisition.
• Prepare and present regular sales reports to management.
• Customer Service:
• Address client inquiries and resolve issues promptly to ensure high levels of customer satisfaction.
• Follow up with clients to ensure successful implementation and continued satisfaction with products or services.
• Collaboration:
• Work closely with the marketing team to develop and execute promotional campaigns and materials.
• Coordinate with other departments to ensure seamless delivery of products or services to clients.

Qualifications:

• Education:
• Bachelor’s degree in Business, Marketing, or a related field preferred.
• Experience:
• Fresher and experience in a sales role.
• Demonstrated track record of achieving or exceeding sales targets.
• Skills:
• Strong sales and negotiation skills with the ability to close deals effectively.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in CRM software and Microsoft Office Suite.
• Ability to work independently and as part of a team.

Personal Attributes:

• Results-oriented with a proactive approach to problem-solving.
• High level of motivation and enthusiasm for sales.
• Strong organizational skills and attention to detail.

Compensation:

• Competitive base salary with performance-based commission.

About Us

Founded in 2019 by IIT-B and IIM-A Alumni, Pilgrim is one of the fastest-growing Beauty & Personal Care brands that offers 90+ SKUs across face care, haircare, skincare, makeup and fragrances at over 25,000 pin codes and has grown into a 1000+ offline store omnichannel brand. Pilgrim is known to handpick the world’s best beauty secrets to create exciting and efficacious products that deliver results.

Global Inspiration: We handpick powerful ingredients from around the world (France, Korea, etc.) and use our in-house R&D team alongwith global partnerships to create effective personal care products.

Millennial Connection: The name "Pilgrim" reflects a modern, adventurous spirit. The brand offers a wide range of products curated with ingredients from France, Korea, Spain, Australia, the Amazon Rainforest, and Swiss glaciers.

Strong Customer Base & Ambitious Goals: We serve more than 6 million consumers per month and aim for an INR 1000 crore ARR by 2025.

Well-Funded for Growth: We have secured significant funding (notably a $20 million Series B round) to support the rapid growth trajectory. Our investors include Fireside Ventures, NSFO, Shark Aman Gupta, Rukam Capital, and others.

About the Role

Social Media Executive -Are you passionate about creating engaging content and building impactful brand stories? We're looking for a creative and dynamic Social Media Manager to join our social media team. If you have a flair for copywriting, a deep understanding of social platforms, and a keen interest in the beauty industry, this is the perfect opportunity to take your creative vision to the next level.

Roles and Responsibilities

• Social Media Strategy: Create and implement strategies aligned with business goals. Manage content calendars and optimise engagement based on trends.
• Campaign Management: Plan and execute campaigns (promotions, product launches). 
• Content & Shoots: Work with creatives to develop visuals and videos. Plan and manage photoshoots, including logistics and coordination.
• Community Engagement: Oversee social interactions, build influencer relationships, and monitor trends.
• Analytics & Reporting: Track performance, generate insights, and prepare monthly reports.
• Collaboration: Coordinate with internal teams and external agencies to ensure cohesive brand messaging.

The Ideal Profile

• Minimum of 3 years of experience in managing a Social Media channel for a brand or agency.
• BMM/Design/Marketing degree preferred.
• Strong understanding of current social media trends, platform algorithms, and best practices.
• Proficiency in design tools such as Photoshop, Illustrator or Canva is a plus..
• Experience in content creation, including copywriting, graphic design, and video production.
• Proficiency in MS Office
• Strong communication, collaboration, and interpersonal skills.
• Experience working with cross-functional teams.

• Accountable for conversion% of visitors at Gynoveda.com
• Map customer journey, define use cases & service design to drive engagement & purchases
• Build frictionless online customer experience for website & app
• Optimize marketing funnels for customer acquisition, retention, video-content  
• Develop mobile app for menstrual health tracking, online consultation, content marketing
• Drive marketing automation and integrate multiple online SaaS tools using API, plugins
• Build unified tech solutions for - 
• Customers - online sales & support via responsive website and mobile app
• Employees - process & tools for operations, customer service, supply chain

Role Overview

Summary of Role

We are looking for a passionate and skilled Product Manager, we expect you to bring a fresh pair of eyes for both product planning and product marketing. This includes managing the product throughout the Product Lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working to deliver winning products. 

Must Have Background for this Role:

• Min 5-12 years of strong experience in product management role
• Previous experience in Fintech domain 
• Bachelor’s degree (MBA preferred)

Required Skills for this Role: 

• Define the product strategy and roadmap
• Build innovative financial products in a cross-functional team. Deeply understand the needs and problems of our users. 
• Develop product positioning strategies.
• Work closely with engineering to ensure developers understand the required functionality and are building the right functionality to meet the market need and are easy to implement and maintain.
• Recommend and drive implementation of improvements to the product development process
• Document and manage the user experience.
• Proven problem-solving capabilities.
• Deliver a monthly revenue forecast.

Also Nice to Have Skills and Background: 

• Excellent written and verbal communication skills 
• Excellent teamwork skills
• Demonstrated success defining and launching excellent products

Responsibilities:

• Conducting in-depth research on industry-related topics in order to develop original content.
• Developing content for blogs, articles, product descriptions, social media, and the company website.
• Assisting the marketing team in developing content for advertising campaigns.
• Proofread content for errors and inconsistencies.
• Editing and polishing existing content to improve readability.
• Conducting keyword research and using SEO best practices to increase traffic to the company website.
• Creating compelling headlines and body copy that will capture the attention of the target audience.
• Identifying customers’ needs and recommending new content to address gaps in the company's current content.

Content Writer Requirements:

• Bachelor's degree in communications, marketing, English, journalism, or a related field.
• Proven content writing or copywriting experience.
• Working knowledge of content management systems.
• Proficient in all Microsoft Office applications.
• A portfolio of published articles.
• Excellent writing and editing skills.
• The ability to work in a fast-paced environment.
• The ability to handle multiple projects concurrently.
• Effective communication skills.

At Zest Network LLP, we run a portfolio of content-based online businesses where we take serious efforts to educate and inform our readers on various subjects. And we are looking for an experienced writer who is well-versed in the subject of cryptocurrencies, crypto wallets, crypto exchanges, and Web3.

Key responsibilities:

Double our content publishing efforts over the next year in the cryptocurrency niche by contributing, coordinating with existing writers on the team, and bringing seamlessness in our existing content publishing strategy by working & re-working with other existing writers on the team & existing systems within 100 days of the start date.

1. Write articles every day & every alternative day for Twitter on an agreed theme (tweets & threads) & for the newsletter as & when needed.

2. Work on preparing & writing outlines for all agreed topics & keywords so that the content schedule keeps running seamlessly (outlines are to be approved by a manager)

3. Work on editing, formatting & fact-checking, etc. of content written by other writers on a daily basis

4. Work on assigning for uploading to uploader after writing & editing is done to a satisfactory level

5. Check everything is in place after uploading done by the uploader in WordPress

6. Work on liaisoning up with other writers so that we stick to the agreed schedule & resolve any other issues that they might have with respect to the writing that is assigned to them

7. Work on making sure the content calendar is being followed as decided in advance

8. Work on Twitter & blog publishing reports every week

Who can apply: Computer science, economics, statistics, engineering, and finance graduates are preferred who know copywriting & content writing.

• Getting things done as per the requirement of the team
• Coordinating with different stakeholders and ensuring timely delivery of curriculum deliverables
• Organizing, modifying and updating existing workflows
• Setting up and fixing operational processes which are not functional
• Ensuring quality assurance is in place for all deliverables

Desired Candidate Profile

• Operational experience in any industries (Preferably start-ups)
• Strong Academic background (Mass communication/Lit/Mass media/Journalism)
• 1-2 years of experience
• Strong sense of ownership for work
• Innovative Mindset
• Flexibility, perseverance, empathy and being graceful under pressure are important attributes to have/ develop

Job role: 

As a digital marketer, your primary objective will be to facilitate the sales team through lead generation. You’ll be responsible for conceiving, driving, and implementing initiatives to increase brand presence and improve product adoption.

Responsibilities:

• Manage Organic as well as paid channels
• Set targets and build strategies to help achieve them
• Create and test content, blogs, and ads for operational efficiency
• Create and optimize landing pages to increase signups
• Develop and implement campaigns to better lead quality and beat the competition
• Perform data analysis around web traffic and other key metrics
• Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
• Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
• Communicate with team members on campaign developments, timelines, and results

Requirements:

• 4+ years of experience in Digital Marketing or a similar position preferred
• Experience in B2B, eCommerce and SaaS is preferred
• Relevant Bachelor's degree preferred
• Great design sense is a must for this position
• Proven experience building campaign strategies from scratch and executing them
• Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
• Experience working with data
• Experience working with international markets is preferred