Product Marketing Manager

JOB TITLE/HEADLINE: Fintech Product Manager

EMPLOYMENT TYPE: Full time, permanent.

REPORTING TO: CBO

LOCATION: Mumbai

ABOUT THE ROLE:

• We are looking for a motivated self-starter with having customer-centric approach who thrives on working in a fast-paced, rapidly evolving business and is keen to build differentiated value prop for the customer.
• Who has hands-on experience in developing & managing Credit Card product
• Will end to end manage the product’s core value proposition, including product collaterals, customer communication, etc.?
• Design, develop and launch a new product in the market.
• Will manage end to end customer journeys, processes and customer experience.
• Cross-functional ( Technology, Risk, Compliance, Operations) engagement to drive product development and usage.

WHAT WE EXPECT FROM YOU:

• Manage product segment, drive and track customer value proposition.
• Product Pricing and usage analytics
• Product features, offering, cross-selling, up-selling strategies
• Understanding and bundling 3rd party products and services
• Referral programs, customer engagement and retention
• Product Management, product roll-out and coordination
• Manage all product collaterals & customer engaging properties such as customer statements etc.
• Manage all the processes related to value prop delivery and fulfilment
• Manage customer communication throughout the customer journey and create delighters for the customer through assertive communication
• Create and manage customer communication channels like SMS, Email, Whatsapp, IVR and mobile app notifications.
• Track and identify features utilisation and drive higher feature penetration. Create & manage product utilisation dashboards. Publish reports of product depth & feature penetration to senior stakeholders.
• Engage with a partner to identify opportunities to introduce new features through competition benchmarking
• Have cross-functional engagement with internal & external stakeholders to drive product development and higher product usage.
• Drive internal governance processes for launching any product, method etc.

OUR IDEAL CANDIDATE:

• BE / B.Tech. (Premier/Tier I), MBA (Premier/Tier I) with total work experience of 3+ years preferably in Fintech
• Excellent academic background and records
• Extra-ordinary skills in crisis management, interpersonal communication, collaboration and teamwork.
• Master of multiple tasking. Takes on initiatives and challenges
• In short, we are looking for superstars to join a superstar team!

YOU WILL LOVE WORKING WITH FATAKPAY BECAUSE:

• We value balance. We are committed to providing an environment where you can balance great work with a great life.
• We’ll invest in your career. Our company’s proliferating, and we’ll allow you to do the same. You’ll have access to several professional development opportunities so that you can keep up with the company’s evolving needs.
• We offer competitive compensation packages. We deeply value the talent our team brings to the table and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here.
• Multicultural workplace. A multicultural and diverse team of colleagues from different states.
• An opportunity to wear many hats
• An entrepreneurial crew that supports risk, intuition, and frequent experimentation
• The opportunity to make an impact in a transformative industry
• A chance to build and lead a highly talented and driven team

OTHER PERKS & BENEFITS:

• Progressive and flexible work hours that match your personality and lifestyle.
• Compensation could include stock options for significant upside.
• Health benefits
• Cool gadgets and swags
• Attractive wellness programs
• Competitive performance bonus
• Paid sick leave
• Paid maternity and paternity leave
• Career development training.

ABOUT THE COMPANY:

Fatakpay Digital Private Ltd (Fatakpay) is a digital-only lending platform that provides short-term personal loans (STPL) through QR-based credit lines. It was founded by four IIT- B, Erasmus University alum, and 70+ years of combined experience in Tech and Finance.

The solution provides a 100% digital and paperless quick, transparent and secure way to transact in multilingual format with a ‘scan now, pay later’ facility and easy repayment options.

We're a company that strongly believes in teamwork, design, creativity and tech. We love to build the best possible Financial Tech products that make the world a better place.

About VJ Tech Consultancy

VJ Tech Consultancy is a dynamic, new-age firm founded and led by seasoned ex-Chief Information Officers (CIOs) and Chief Information Security Officers (CISOs), each boasting over 30 years of experience in the technology and security domains. We leverage this deep, executive-level expertise to provide superior consulting, cutting-edge IT products, and robust security solutions that directly address the complex challenges faced by modern enterprises. Our leadership is our competitive edge, allowing us to connect with clients at a strategic level.

The Opportunity

We are seeking a highly motivated, results-driven, and aggressive Business Development & Sales Professional to be a foundational member of our team. This role is a pure-hunter position, responsible for generating new business, establishing market presence, and driving revenue growth for our portfolio of IT products and advanced security solutions. If you thrive on the challenge of opening doors, closing deals, and being rewarded for performance, this is your opportunity to leverage the credibility of our leadership team to build a lucrative career.

Key Responsibilities

• Aggressive Prospecting & Lead Generation: Proactively identify, qualify, and target new business opportunities within various sectors, primarily through cold-calling, networking, industry events, and digital outreach.
• Pipeline Management: Build and maintain a robust sales pipeline, meticulously tracking all activities and sales stages from initial contact to final closure.
• Strategic Engagement: Initiate and conduct high-level strategic meetings, articulating the value proposition of VJ Tech Consultancy's products and solutions, backed by the credibility of our ex-CIO/CISO leadership.
• Solution Selling: Understand client needs deeply to effectively map them to our IT and security offerings, developing and presenting tailored proposals that demonstrate clear ROI.
• Sales Execution: Negotiate terms, close deals, and achieve/exceed quarterly and annual sales targets.
• Market Feedback: Serve as a critical link between the market and our leadership team, providing feedback on market trends, competitor activities, and client needs to help shape our offerings.

-Developing Concepts and Ideas

-Oversee the Multimedia Productions

-Aligning Creative Departments and Stakeholders with their ideas.

-Understanding Client needs & Planning accordingly.

-Create and enforce design & branding guidelines.

-Manage Budgets & project resources.

About Company

Our client is a brand co-creation platform that transforms powerful ideas into authentic, profitable, and experience-led brands that can define the future of brands in key consumption categories. They now have 10 brands that are active and these are available across its own D2C channel, ecomm platforms and general and modern trade channels.

WHAT YOU’LL BE DOING:

• Lead Brand Marketing, Strategy, Content and Communication for existing and new brands
• Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis
• Translate brand strategies into brand plans, brand positioning, category, product planning and go-to-market execution plans
• Accountable to lead marketing campaigns, content, understanding the brand well, and integrating the brand communication across all channels
• Own and drive social media presence for the brand
• Develop & conduct marketing campaigns to increase traffic & conversion
• Create & deliver ambitious growth plans for the brand's D2C platforms and take onus of D2C business delivery.
• Driving performance on all performance-marketing channels such as Facebook, Google etc, as well as organic, direct and affiliate sources of revenue and traffic.
• Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives.
• Responsible for customer retention marketing activities and merchandising strategy for scaling up revenue.
• Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications.
• Work closely on increase conversions, cross-sell, and drive platform specific influencer activities, and focus on upselling to increase the customer engagement via multiple digital channels.

WHAT YOU’LL BRING TO THE TEAM:

• 7-10 years business and / or marketing experience in relevant start-up/ e-commerce/ D2C/FMCG organizations handling a large brand or 2/3 independent brands.
• Experience working for multiple brands at a time
• Strong experience using performance marketing to drive traffic growth and brand awareness
• Expertise in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
• Experience in managing digital first brands both from width & depth point of view
• Strength working with cross functional teams in a high growth environment
• Experience in creating end to end online customer journey

Salary: Upto 50,000 per month

Experience: 2-5 years

About Us:

Excelohunt Infotech is a dynamic and innovative IT company dedicated to providing personalized, top-tier impactful, and engaging email campaigns to help businesses thrive in today's digital landscape. Our approach focuses on building meaningful connections between brands and customers, fostering engagement, and long-term success. We operate in 26+ countries, leveraging our global presence to deliver cutting-edge solutions to our clients.

Job Description:

We are seeking a dynamic and experienced Email Marketing Specialist to join our team. The ideal candidate should demonstrate proficiency in planning, executing, and optimizing email marketing campaigns, specifically in E-commerce and Cold email marketing. As an Email Marketing Specialist, you will play a crucial role in enhancing engagement, nurturing leads, extracting contacts, and ultimately contributing to the overall success of our marketing initiatives. The candidate should possess expertise in Email copywriting, have the capability to guide designers in email designing, and be proficient in campaign planning, work/content calendar management, and monthly report analysis.

What We Offer:

• Hybrid work model
• 5 working days
• Opportunity to join a team where you can grow and expand your professional experience
• Competitive compensation
• Working in a creative and enthusiastic international environment
• Professional Atmosphere - Meet creative people

Responsibilities:

1) Project Preparation:

• Collaborate with the sales team to gather requirements for email campaigns.
• Understand the brand, analyze competitors and conduct market research for strategic planning.
• Develop comprehensive project plans and timelines in the form of a content calendar.
• Set up tools, manage email/domain setups, and verify contact information.
• Ensure the integration of email marketing strategies with overall marketing objectives.

2) Campaign Planning:

• Strategize and plan email campaigns based on target audience and marketing goals.
• Segment email lists to deliver personalized and targeted content.
• Analyze data and insights to optimize future email campaigns.

3) Working on Projects:

• Execute end-to-end email marketing campaigns, from creation to deployment.
• Monitor and analyze campaign performance, providing insights for continuous improvement.
• Collaborate with design teams, integrate feedback, and optimize E-commerce flows.
• Oversee end-to-end email campaign management, including copywriting, guiding designer and design implementation.

4)Team Management:

• Lead and manage a collaborative team.
• Delegate tasks based on team members' strengths.
• Provide guidance and support for professional development.
• Foster a positive and productive team environment.

Requirements:

• Graduation/ Diploma is a must.
• 2-5 years experience as an Email Marketing Specialist.
• Strong knowledge of E-commerce and Cold email marketing.
• Hands-on experience with A/B testing for optimization.
• Strong understanding of email marketing tools and platforms such as Mailchimp/Klaviyo/instantly etc.
• Proficiency in real-time analytics, post-campaign analysis, and generating detailed reports.
• Excellent communication and collaboration skills.
• Ability to prioritise tasks, engage in advanced planning, and manage project timelines effectively.
• Expertise in Email copywriting.
• Leadership skills for leading and managing a collaborative team.
• Ability to delegate tasks and provide guidance for team members.
• A positive and supportive approach to foster a productive team environment.
• Detail-oriented with strong organizational skills.
• Ability to manage multiple projects simultaneously.

• Segment our users by deeply understanding our clients and end users. You will talk regularly to users and prospects and draw qualitative and quantitative insights.
• Define our GTM and partner with the rest of the team to execute the GTM. It will include work like demand generation, ORM, slack community for our users, sales enablement and marketing assets.
• Work closely with a range of cross-functional teams - product, partner managers, marketing, and sales to craft thoughtful go-to-market strategies and drive growth initiatives.
• Understand and analyze the competitive landscape to define our own marketing strategy

• What are we looking for?
  

  An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of it. We are open to promising candidates who are passionate about their work and are team players.

  • 2+ years of relevant work experience that can span digital marketing, product marketing or growth marketing.

• Experience working on marketing or growth throughout a product’s lifecycle.
• Working experience in SaaS, preferably for international markets.
• Hands-on experience in Google Analytics, Google AdWords, Hubspot CRM, Slack, ORM tools and Webflow.

A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of work, interact and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the comprehensive benefits that Xoxoday offers.

A fast-growing PE funded Fintech SaaS company based in Bangalore with offices in Delhi, Mumbai, California, New York, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls and Compass. Xoxoday works with over 2000 global clients. We help our clients in engaging and motivating their employees, sales teams, channel partners and consumers for better business results.

• Monitoring business metrics on a weekly basis- % repeat, CAC, LTV, ROAS, ACOS, etc
• Liaising with the brand marketing team to identify the appropriate target audience for particular ad campaigns
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Desired Candidate Profile

• 6+ yrs digital performance marketing experience ideally in the FMCG space
• Familiarity with Facebook Business Manager, Google Adwords, analytics, and Instagram