Product Marketing Manager

About the Role

We're looking for a Senior Copywriter who can turn ideas into impactful campaigns across digital and social platforms. If you're someone who can crack compelling concepts, write sharp copy, lead creative thinking, and collaborate seamlessly with designers, strategists, and clients, we'd love to hear from you.

Responsibilities

● Conceptualize and develop creative ideas alongside the creative and strategy teams.

● Decode client briefs and translate them into strong copy ideas and integrated campaigns.

● Write compelling, persuasive, and original copy across social media.

● Lead content ideation for monthly content calendars in collaboration with Account Managers and Strategists.

● Mentor junior copywriters by providing creative direction, feedback, and guidance.

● Present campaign ideas and creative concepts confidently to internal teams and clients.

● Collaborate with designers, art directors, strategists, and account teams to deliver high-quality campaigns.

● Stay updated on emerging trends, pop culture, and platform innovations to create relevant and engaging content.

● Lead small to mid-sized pitches and actively contribute to large business pitches

● Build and maintain strong relationships with clients and cross-functional teams.

Requirements

● Minimum 3+ years of experience as a Copywriter in an agency.

Excellent writing, editing, and storytelling skills.

● Strong conceptual thinking with the ability to develop campaign ideas across multiple platforms.

● Experience handling multiple brands and managing projects independently.

● Ability to take ownership, manage timelines, and work in a fast-paced environment.

● Strong presentation and communication skills.

● A degree in English, Journalism, Communications, Advertising, or a related field is preferred.

Bonus Points

● Familiarity with AI-assisted writing tools and evolving content trends

TL;DR: Seeking a Growth Catalyst who is part GTM engineer, part brand creative — to design and own the PLG motion for both candidates and companies at Proof-of-Skill. This role is pivotal for our zero-to-one journey as we establish our founding team.

Proof-of-Skill is a verified hiring network where every candidate carries a proof stack (identity, experience, skill, education) and every match is earned, not gamed. our AI hiring agent Yoshi handles candidate intake, assessment, and coordination. organizations shortlist candidates based on Proof-of-Skill credentials — not resumes.

Qualifications and Skills:

• You have done B2B SaaS sales before. Plus points if you've done HR tech or marketplace sales before
• You can design the PLG flywheel for both sides of the network — candidates and companies — and execute it from scratch
• You are truth + insight seeking and can build a sharp understanding of the HR tech and hiring market
• You can automate outbound, nurture, and onboarding workflows using Clay, Apollo, n8n — no engineers required
• You can create content that performs — posts, short-form video, brand campaigns, founder-voice — and lead brand strategy end-to-end

If you've previously taken a SaaS product from zero to first 100 paying customers, that's a huge plus

Responsibilities:

• Design and own the PLG loop — figure out how candidates and companies pull each other into the network, then build the system that scales it
• Get the next 500 companies onto Proof-of-Skill
• Build and run outbound + inbound sequences; own pipeline from first touch to closed
• Create the collateral that makes a cold company say yes — one-pagers, case studies, demo flows, explainers
• Lead brand strategy — own the voice, aesthetic, and positioning across all channels
• Discover the right GTM fit via continuous + rapid iteration; kill what doesn't work, double what does

Ideal Candidate Traits:

• Systems thinker — every manual thing you do twice becomes an automation
• Sharp creative with a point of view on brand; can write a post and brief a designer and knows the difference
• Exceptional communication, storytelling, and presentation skills
• Ability to navigate complex sales cycles and negotiate contracts
• High agency is not a trait for you, it's a baseline — you find a way or you find a different way
• Entrepreneurial mindset is a must; if it's only on your resume, we'll know

Job Description:

We are looking for a highly creative and talented Content Writer with expertise in crafting compelling advertisements and SEO-driven blog content. This role requires someone who is not only a wordsmith but also a creative thinker, capable of translating complex ideas into clear, persuasive, and engaging copy that captures the attention of the audience. The ideal candidate will be proficient in producing ads that resonate with customers and blogs that rank well on search engines.

Key Responsibilities:

• Ad Copywriting: Create persuasive and attention-grabbing content for various advertising platforms (Google Ads, Facebook Ads, Instagram, etc.) that drive conversions and engagement. (Must have prior experience in writing effective ad copies).
• SEO Blog Writing: Write high-quality, SEO-optimized blog posts that are informative, engaging, and rank well on search engines.
• Creative Concept Development: Work closely with the marketing team to brainstorm and develop creative content ideas and campaigns that align with brand messaging and goals.
• Content Strategy: Assist in the development of content strategies to ensure all written material is aligned with the overall marketing objectives.
• Content Editing & Proofreading: Review and edit content for clarity, consistency, and accuracy, ensuring it adheres to the brand voice and guidelines.
• Trend Monitoring: Stay up-to-date with industry trends, marketing strategies, and the latest SEO best practices to continually improve content quality and engagement.

connect me at - https://www.linkedin.com/in/babitagupta7?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3B0hqjPd9SQoiOyl5Rh3PcRQ%3D%3D

Wednesday Solutions is seeking a skilled and self-driven B2B Copywriter to join our dynamic team. This role is ideal for someone who thrives on converting ideas into impactful content that educates, engages, and drives results. You'll work closely with key personnel to capture the essence of what we do transform it into high-quality marketing assets.

Key Responsibilities:

• Content CreationWrite e-books that showcase expertise and thought leadership in our domain.
• Develop Email Education Courses (EEC) to nurture leads and provide actionable insights.
• Produce a weekly newsletter that informs, educates, and connects with our audience.
• Write social media posts that drive traffic and amplify engagement.
• Write compelling scripts for videos that captivate viewers and drive traffic.
• Workshops and CollaborationConduct workshops with key personnel to extract insights and data.
• Identify the tone of the brand voice to maintain consistency across all content.
• Translate discussions and ideas into polished content artifacts.
• Strategic ExecutionTake ownership of content projects from ideation to delivery, ensuring timely and high-quality outputs.
• Collaborate with cross-functional teams to align content with marketing objectives.
• Continuously refine content strategies to improve engagement and outcomes.

Outcomes Expected:

High-Quality Deliverables:

• Publish e-books.
• Launch Email Education Courses that educate and nurture the audience effectively.
• Distribute an engaging and informative weekly newsletter.
• Develop social media content that drives measurable traffic to key platforms.
• Craft impactful video scripts to boost engagement and brand awareness.

Effective Collaboration:

• Successfully conduct workshops to gather meaningful insights and align with stakeholders.
• Clearly define and adhere to the brand’s tone of voice in all outputs.

Autonomy and Accountability:

• Work independently, with minimal handholding, and deliver content that meets or exceeds expectations.
• Take ownership of deadlines and quality, demonstrating a strong sense of accountability.

Required Skills and Experience

• Proven Writing Expertise: Demonstrated ability to craft engaging and impactful B2B content across formats.
• Workshop Facilitation: Experience conducting interviews, workshops, or collaborative sessions with stakeholders.
• Self-Driven: Highly motivated, able to manage multiple projects with minimal supervision.
• Strategic Thinking: Ability to align content creation with broader marketing goals.
• Attention to Detail: A meticulous approach to maintaining consistency and quality across all deliverables.
• Digital Savvy: Understanding of content distribution strategies for email, social media, and digital platforms.

About WorkIndia

WorkIndia started with One & Only One Purpose -- To provide jobs to the underprivileged of India who lack access to basic necessities and resources 

Our Vision is “To Provide meaningful livelihoods to the 25.8 Cr blue-collar individuals of India and now the 120 Cr blue-collar individuals on this planet”.

Far too many individuals are deprived of access to meaningful job opportunities thanks to untrustworthy, opaque & inefficient systems of hiring. WorkIndia is here to change that - through a 100% automated, tech-driven, marketplace for blue-collar hiring.

WorkIndia has achieved a scale of 2.8 Crore registered job seekers, 1.7 million registered employers, 3.1 million interview calls and 110k+ hireds happening through the platform per month, entirely driven through technology.

Role: Digital Marketing Manager - Google and Affiliates

What you will be doing

• Drive quality  user acquisition at scale through Google by creating exceptional  app campaigns and ads
• Analyse and optimize app installation ad campaigns to increase ROAS
• Research and implement new features and strategies to improve campaign effectiveness
• Develop and implement affiliate marketing strategies and campaigns to increase brand visibility, drive traffic, and acquire new customers.
• Grow and Scale  the affiliate network to increase the number of user acquisitions
• Negotiate and manage contracts, commissions, and terms with affiliate partners to ensure profitability and mutual benefits.
• Monitor and analyze affiliate performance, conversion rates, and ROI to identify areas for optimization,improvement and fraud prevention
• Monitor and analyze campaigns daily to meet goals
• Measure and report daily on the performance of digital marketing campaigns
• Collaborate with the Graphic Design team to create compelling creatives and promotional materials
• Collaborate with cross-functional teams, including product, design, and customer support, to optimize the customer journey and enhance the affiliate partner experience.
• Pushing our Digital marketing Strategies beyond industry best practices

What you will need

• Mandatory Hands on experience in Google UAC and MMP 
• Excellent skills in Excel and Data Querying
• Experience in using marketing data tools (Appsflyer/ Branch / Singular ) and marketing analytics
• Start-up background or willingness to work in a start-up environment
• Our ideal candidate has 1-4 years of digital marketing experience
• Excellent negotiation and communication skills, with the ability to build and maintain effective relationships with affiliate partners.
• An analytical mind and an interest in the Digital marketing industry is a must
• Eager to learn, self-driven, independent problem-solving ability

we need Candidates for Sales and Marketing for pan India . Distribution Channels , Retail Channels ,and Entertainment

Responsibilities:

• Interact & Interview Chairperson of college or university.
• Featured & Research oriented articles about the Education System.
• Interview of famous personalities from the educational industry.
• Stories of success from leading professionals.

Requirements:

• Proven working experience as a Reporter.
• Portfolio of published articles.
• Computer proficiency (MS Office, digital editing, web search, databases)
• Excellent communication, lobbying, and active listening skills.
• Good hold in education industry persons.
• Bachelors degree in journalism or mass communications.

Contact Details:

Website : www.educationasia.in