
Job Description
We are looking for a Product Marketing Associate who will streamline our product marketing efforts. You will work closely with the marketing, sales and product teams. You will help research, compile and develop positioning, messaging and communication for marketing and sales.
Responsibilities
Research and manage marketing and sales collaterals
Research and structure content for webpages and landing pages
Create high-quality content for Gumlet in the form of sales/marketing collaterals, email communications, website and landing page copy.
Ideate and help build compelling narratives and messaging for Gumlet across marketing channels
Streamline and overlook lead nurturing campaigns
Organize and track content distribution
Conduct competitive, market and customer research, and build usable insights to further the marketing and sales efforts.
Work on projects to improve and track the middle and bottom of the funnel
Work closely with sales and marketing teams to identify opportunities for new client acquisition.
Skills And Qualification
Work experience as a marketing associate or a similar role
In-depth understanding of marketing fundamentals
Excellent communication skills
Knack for copywriting
Analytical abilities
Education requirements
BE/BTech or equivalent degree.
0.6 - 1 year of core marketing experience, preferably with Tech / Product / SaaS domain companies
Excellent command of the U. S. English (understanding, speaking, and writing).

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Benefits
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