Product Marketing Associate

Looking out for Product Marketers -2023 MBA Passouts who can join immediately.

Key Responsibilities:

• Develop and identify new ICPs, IBPs, potential buyer-in-market signals and more for new products and services we or our clients offer to the market
• Responsible for the creation and execution of end-to-end marketing campaigns to position our products as solutions for our customers and partners worldwide.
• Communicate the value of new products and services to the sales and marketing team Speak and present both internally and externally to promote the story of our or our client's offerings
• Develop and implement promotional activities such as promotions and product launches
• Understand the market, target customers, their needs, the competition landscape to identify growth opportunities
• Build highly engaging campaigns across user funnels to increase conversion rates
• Create messaging and hooks for the entire customer journey, top of the funnel, middle of the funnel, bottom of the funnel
• Representing the customer voice in product development, marketing and all related communications.
• Develop comprehensive marketing plans for sales and marketing teams.
• Work closely with the product/service development team to determine the most profitable course for each existing and new product.
• Help the marketing team to generate strong momentum ahead of new product launches.
• Focus on implementing programs that consistently generate new, high-quality leads for our company
• Increase our digital presence with meaningful content, messaging, and tactics

Key Requirement:

• Data-driven with keen creative capabilities
• Ability to decode, grasp, and complex technical domains and convert it into customer problem statements
• Incredible ownership, accountability, follow-up/follow-through skills
• Strong collaboration across teams
• Strong numerical and analytical aptitude.
• Ability to think and react in a high-energy, fast-paced environment.
• Good People Management skills -Good organizational skills including prioritizing, scheduling, time management, and meeting deadlines.
• Technical aptitude and agility to learn web-based tools
• Very strong written communication and presentation skills
• Project ownership and using customer data to identify and prioritize opportunities
• MBA degree is preferred

• Responsibilities and Accountabilities:
• Build and manage a rich content cum social media & editorial calendar that attracts a qualified audience to increase the visibility & emerge as a thought leader (including blog posts, whitepapers, ebooks, reports, webinars, infographics, social media etc.)
• Work on content distribution cum refurbishing plan so as to ensure that every piece of content is reaching the right audience in the format best enjoyed by them.
• Responsible for researching, trend jacking, creating, editing, updating & managing all formats of content. Co create & newsletters, product update emailers, social media posts, blogs, infographics, PR related articles, video themes & campaigns to drive leads, subscribers & increase awareness.
• Editing and proofreading content with a zero-tolerance approach to grammatical errors, poor writing, and plagiarism. Conducting ongoing usability tests to gauge content effectiveness.
• Optimize our marketing automation and lead nurturing processes through email, SEO friendly content, and social channels (Quora, Facebook, Instagram, Twitter, LinkedIn& YouTube).
• Engage with influencers to convert them into brand advocates
• Work closely with internal & external stakeholders - Designers, Technical SEO, product team, sales team & agencies.
• Develop content strategy aligned with short-term and long-term marketing targets.
• Collaborate with marketing and design teams to plan and develop site content, style and layout.
• Create and publish engaging content.
• Edit, proofread and improve writers’ posts.
• Liaise with content writers to ensure brand consistency.
• Optimize content according to SEO.
• Use content management systems to analyze website traffic and user’s engagement metrics.
• Manage content distribution to online channels and social media platforms to increase web traffic.
• Ensure compliance with law (e.g. copyright and data protection)
• Stay up-to-date with developments and generate new ideas to draw audience’s attention.
• Graduated in BA / MA in Journalism and Communication or BSc degree in Journalism, Marketing or relevant field / Experience.

• Nature of Experience: Experiencing in generating content for various requirements starting from documentation to marketing content (content marketing). Review and edit content and scale it to A class standards.
• Length of Experience: 6 – 8 years .

• Skill Set & Personality Traits required:
• Proven work experience as a Content manager
• Hands on experience with MS Office and WordPress
• Excellent technical knowledge of HTML and web publishing
• Knowledge of SEO and web traffic metrics
• Familiarity with social media
• Excellent writing skills in English
• Attention to detail
• Good organizational and time-management skills
• BSc degree in Journalism, Marketing or relevant field
• Ability to plan and create content relevant to a specific audience with a strong focus on SEO.
• Recognizes the need for continuous improvement and works to orient people, processes, and systems in the new direction in tune with the maturity of the business and the team.
• Professionals like CA/ CS / Lawyers would be preferred
• Additional information:
• Preference given to candidates with a background of Accounting or Taxation.
• Candidates with experience in working with Cleartax, LegalRaasta, India Filings, MyOnlineCA are preferred.

Vakilsearch is a leading legal, tax, and compliance organization dedicated to providing our clients with expert guidance and solutions. We are passionate about empowering businesses and individuals to navigate the complexities of the legal and financial landscape.

We are seeking a talented and creative Social Media Content Marketing Manager to join our growing marketing team. In this role, you will be responsible for developing and executing a comprehensive social media strategy that drives brand awareness, audience engagement, and lead generation. You will play a key role in crafting informative and engaging content that educates our target audience on relevant legal, tax, and compliance topics.

Responsibilities

• Develop and implement a data-driven social media strategy aligned with overall marketing goals.
• Conduct audience research to understand target demographics, interests, and social media behavior.
• Create high-quality, informative, and engaging content (text, graphics, videos) on legal, tax, and compliance topics in an easily digestible format for social media consumption.
• Manage and maintain our presence on various social media platforms (e.g., LinkedIn, Twitter, Facebook).
• Schedule and publish content consistently across all social media platforms.
• Monitor social media activity, respond to comments and messages in a timely and professional manner.
• Analyze social media performance metrics and report on key performance indicators (KPIs) to measure success.
• Stay up-to-date on the latest social media trends and best practices.
• Collaborate with other marketing team members to ensure brand consistency across all channels.
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Qualifications

• Bachelor's degree in Marketing, Communications, or a related field (JD preferred).
• Minimum 2-5 years of experience in social media marketing or content creation.
• Proven experience developing and implementing successful social media strategies.
• Strong understanding of legal, tax, and compliance terminology (a plus).
• Excellent writing, editing, and communication skills.
• Ability to create compelling and informative content in an engaging and easy-to-understand manner.
• Proficiency in social media marketing tools (e.g., Hootsuite, Sprout Social).
• Strong analytical skills with the ability to track and interpret social media data.
• Excellent time management and organizational skills.
• Ability to work independently and as part of a team.

We are looking for a talented and competitive Marketing Manager, who has experience working with Healthcare or SaaS product companies, to join our team. This role will play a fundamental role in achieving our ambitious customer acquisition and revenue growth objectives.
You will be responsible for understanding the RCM and PI market landscape, identifying
your target audience, and collaborating to create the strategic positioning, targeting
plan, and channel mix to meet your category’s pipeline target.

The ideal candidate should be a self-starter who thrives in a fast-paced environment.

Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Requirements:

• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least 4 years' experience as a marketing manager.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

WHY JOIN QRATA

• Work with the best: Learn from leaders who have built Qrata from the ground up. Work with down-to-earth, highly experienced, and insanely ambitious colleagues.
• As the business grows, you grow: We want Qrata to be built from within. We look at you as a business leader with the potential to make an impact in the talent space for the Indian startup.
• Great Culture and Work life Balance: Wins are celebrated: We have clear and frequent processes in place for recognizing the achievements of their employees. Leadership and management style that encourages teamwork, frequent engagement, fun activities and transparent communication which is vital to creating a positive feeling in the workplace.

WHAT WE DO AND WHO WE ARE

• We started Qrata in 2016. We are a 40+ person team based out of Mumbai and Bangalore.
• We have our own platform and framework that includes pre vetting talent for accelerated hiring as well as building a composite talent profile including community references to create predictable hiring outcomes/structured learning for our talent community.
• We are building an ecosystem that connects untapped talent in India irrespective of location to realize their full potential through careers in the fastest growing start-ups around the globe from India.

WHAT WILL BE YOUR MISSION AT QRATA?

This staff member will join our diverse and passionate team, whose primary role is to ensure the digital traction needed to fuel our organization, build fierce momentum around our product through creative and effective branding, and build win-win partnerships with multiple aligned organizations. Within this team, the Content and Marketing Partner will primarily own the Communications and Digital Marketing work, while also collaborating actively on other team projects. We are looking for a passionate storyteller who can identify, curate, and amplify our impact, through stories and statistics, across various mediums.

WHAT ARE YOU GOING TO DO AT QRATA?

• Design approaches to establish and amplify Qrata’s brand presence on social channels
• Develop metrics to measure the Content and Marketing team’s reach and depth of impact
• Collaborate with design and writing teams to produce high quality content
• Provide engaging text, image and video content for social media accounts
• Be the voice between Qrata & the community, able to relay Qrata’s POV forward as well as collect actionable information from the community (+ social listening) for the organization
• Establish meaningful relationships across our communities; leverage selected influencers within the community or community leaders to trigger conversations
• Edit, proofread, and improve the content.
• Optimize content considering SEO and Google Analytics.
• Analyze web traffic metrics.
• Ensure a strong web presence on various channels.
• Generate ideas to increase customer engagement from 0 - 100. 
• Drive growth in our talent community via our product.
• Respond to comments and client queries in a timely manner

MUST HAVE’S

• Bachelor's degree in Media or Communications or Journalism or Humanities, or a related field.
• Project management skills and attention to detail
• Excellent communication and writing skills in English
• Proficiency in LinkedIn,Instagram, and other social media platforms.

GOOD TO HAVE’S

• 1-2 years of relevant experience in startups or Media Houses(Digital)
• Previous experience working in early stage start-ups.

LOCATION

402 Pharma Search House, -, BG Kher Rd, Vasi Naka, Siddharth Nagar, Worli, Mumbai, Maharashtra 400018

• Managing digital/content marketing activities for our global clients.
• Content writing and updates.
• Influencer marketing and Blogger Outreach.
• Excellent writing and grammatical skills with the ability to write quickly, concisely, and accurately.
• Willingness to work in a dynamic environment and willingness to learn new things and styles.
• Ability to write compelling content on various topics.
• Convince others that your ideas are worth investing time and effort in. This role is at the core of the content marketing team, and others will rely on your work every single day.
• Search Engine Optimisation
• Influencer marketing and Blogger Outreach
• Social Media Marketing