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Product Marketing Associate
Sequoia backed developer-first B2B SaaS company
Product Marketing Associate

Product Marketing Associate at Sequoia backed developer-first B2B SaaS company · Bengaluru (Bangalore) · 0 - 1 years · ₹6L - ₹7L / yr · Posted 5 Jul 2022

Qrata's logo

Product Marketing Associate

at Sequoia backed developer-first B2B SaaS company

Agency job
via Qrata
0 - 1 yrs
₹6L - ₹7L / yr
Bengaluru (Bangalore)
Skills
Product Marketing
Landing page optimization
Content Writing
marketing collaterals
landing page copy

Job Description

We are looking for a Product Marketing Associate who will streamline our product marketing efforts. You will work closely with the marketing, sales and product teams. You will help research, compile and develop positioning, messaging and communication for marketing and sales.

Responsibilities

Research and manage marketing and sales collaterals

Research and structure content for webpages and landing pages

Create high-quality content for Gumlet in the form of sales/marketing collaterals, email communications, website and landing page copy.

Ideate and help build compelling narratives and messaging for Gumlet across marketing channels

Streamline and overlook lead nurturing campaigns

Organize and track content distribution

Conduct competitive, market and customer research, and build usable insights to further the marketing and sales efforts.

Work on projects to improve and track the middle and bottom of the funnel

Work closely with sales and marketing teams to identify opportunities for new client acquisition.

Skills And Qualification

Work experience as a marketing associate or a similar role

In-depth understanding of marketing fundamentals

Excellent communication skills

Knack for copywriting

Analytical abilities

Education requirements

BE/BTech or equivalent degree.

0.6 - 1 year of core marketing experience, preferably with Tech / Product / SaaS domain companies

Excellent command of the U. S. English (understanding, speaking, and writing).

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Good to Have 

  • Hands-on experience with paid digital marketing, including Google Ads, LinkedIn Ads, Meta Ads, or other performance marketing platforms. 
  • Understanding of campaign targeting, lead generation, conversion tracking, and paid campaign performance metrics. 

What We Value 

We are looking for someone who owns the content, not just the task

You should be curious enough to identify opportunities, confident enough to ask questions, creative enough to develop new ideas, and self-driven enough to take them from concept to execution without waiting for the next task to be assigned. 

Why Join Baxture? 

  • Work across multiple domains: Gain exposure to different industries, technologies, products, and business challenges. 
  • Join a young, growing team: Work in an environment where new ideas are encouraged and individual contributions are visible. 
  • Work closely with leadership: Collaborate directly with founders, senior leadership, sales, and technology teams. 
  • Build technology marketing expertise: Create content around AI, software engineering, product development, QA, DevOps, cloud, and emerging technologies. 
  • Work with modern AI tools: Make AI a practical part of your everyday marketing workflow. 
  • Take real ownership: Develop ideas, build campaigns, experiment, measure results, and see the impact of your work. 

If you’re someone who doesn’t wait for the next task and enjoys turning technology, business insights, and ideas into meaningful marketing content, we’d like to hear from you. 

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Shraddha Mahajan
Posted by Shraddha Mahajan
Bengaluru (Bangalore)
2 - 4 yrs
₹8L - ₹10L / yr
Growth Hacking
Product Marketing
Demand generation
Email Marketing
Marketing

 About the position: Weare seeking a highly motivated and experienced Marketing manager for our Demand Generation efforts for a fast growing SaaS company. This is a high-impact role, where you will be responsible for driving growth and revenue through outbound across channels. As a Demand Generation Manager, you will be responsible for coming up with both strategic and tactical plans to deliver growth both in terms of revenue and brand value. The ideal candidate should have experience in demand generation and a deep understanding of the sales process.


About EasyEcom: EasyEcom is an industry-leading omnichannel order & warehouse management solution for eCommerce businesses and multichannel retailers like Epigamia, Mondelez International, My Glamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over 7000+ global clients, a handful of dedicated team members to 110+ members strong team, and being VC funded, we are continuing to expand over and beyond!


Responsibilities:

● Develop and drive business with Digital marketing strategies.

● Proficiency in Google Analytics and Search Marketing

● DataDriven decision making

● Email Marketing Metrics and Planning

● Work closely with the sales and marketing team to align efforts and drive revenue.

● Use data and analytics to measure and improve the performance of the demand generation efforts.

● Develop and maintain relationships with partners, influencers, and other stakeholders.

● Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts

● Monitor industry trends and stay-up-to-date on new technologies and techniques.

● Conduct market and customer research to identify opportunities and challenges.

● Internal Analysis- Distinctive Competencies & Competitive Advantage. ● Create and manage demand generation budget and forecasts

● Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue.

● Identify and resolve challenges and conflicts within the demand generation process


Requirements:

● Bachelor’s degree in marketing or related field.

● 2-3years of experience in demand generation or B2B/E-Commerce space.

● Experience in managing paid search campaigns, demand generation, email marketing.

● Understanding of multiple customer flows and proficiency in marketing automation & CRM software.

● Strong analytical skills, with experience analyzing data and making data-driven decisions

● Knowledge of sales techniques and strategies

● Excellent communication & collaboration skills

● Ability to prioritize and manage multiple tasks and projects

● Knowledge of data analysis and visualization tools, such as Tableau, is a plus.

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