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Product Marketing Associate
Sequoia backed developer-first B2B SaaS company
Product Marketing Associate

Product Marketing Associate at Sequoia backed developer-first B2B SaaS company · Bengaluru (Bangalore) · 0 - 1 years · ₹6L - ₹7L / yr · Posted 5 Jul 2022

Qrata's logo

Product Marketing Associate

at Sequoia backed developer-first B2B SaaS company

Agency job
via Qrata
0 - 1 yrs
₹6L - ₹7L / yr
Bengaluru (Bangalore)
Skills
Product Marketing
Landing page optimization
Content Writing
marketing collaterals
landing page copy

Job Description

We are looking for a Product Marketing Associate who will streamline our product marketing efforts. You will work closely with the marketing, sales and product teams. You will help research, compile and develop positioning, messaging and communication for marketing and sales.

Responsibilities

Research and manage marketing and sales collaterals

Research and structure content for webpages and landing pages

Create high-quality content for Gumlet in the form of sales/marketing collaterals, email communications, website and landing page copy.

Ideate and help build compelling narratives and messaging for Gumlet across marketing channels

Streamline and overlook lead nurturing campaigns

Organize and track content distribution

Conduct competitive, market and customer research, and build usable insights to further the marketing and sales efforts.

Work on projects to improve and track the middle and bottom of the funnel

Work closely with sales and marketing teams to identify opportunities for new client acquisition.

Skills And Qualification

Work experience as a marketing associate or a similar role

In-depth understanding of marketing fundamentals

Excellent communication skills

Knack for copywriting

Analytical abilities

Education requirements

BE/BTech or equivalent degree.

0.6 - 1 year of core marketing experience, preferably with Tech / Product / SaaS domain companies

Excellent command of the U. S. English (understanding, speaking, and writing).

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  • Good communication and writing skills
  • Creative mindset and willingness to learn
  • Ability to manage tasks and meet deadlines

Skills You Will Gain

  • Hands-on experience in SEO, Social Media Marketing, and Content Marketing
  • Exposure to digital marketing tools and analytics
  • Practical experience working on live projects and campaigns
  • Understanding of online marketing strategies and brand promotion

Who Can Apply

  • Students pursuing Marketing, Digital Marketing, Business Administration, or related fields
  • Freshers interested in starting a career in digital marketing
  • Candidates eager to gain real-world marketing experience


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Baxture Technologies
at Baxture Technologies
1 candid answer
Baxture Technologies
Posted by Baxture Technologies
Pune
2 - 4 yrs
₹3L - ₹8L / yr
Content Marketing
Search Engine Optimization (SEO)
skill iconGoogle Analytics
Content Writing
Content Strategy
+5 more

Location: Pune 

Work Mode: Work from Office 

Experience: 2–5 Years 

Working Days: Monday to Friday 

Industry: IT Services & Consulting

About Baxture

Baxture is an IT consulting and technology services company helping businesses build, modernize, and scale digital products and software solutions. Our capabilities span Custom Software Development, Product Engineering, UI/UX, QA, DevOps, Cloud, AI-powered solutions, and Software Support & Maintenance.

We work across multiple industries and combine technology, engineering expertise, and business understanding to solve real-world challenges.

About the Role

We are looking for a self-driven Marketing Associate who can combine digital marketing, content creation, SEO, and sales enablement to strengthen Baxture’s digital presence.

This role is ideal for someone who understands the IT services industry, enjoys creating content around technology and business, and can independently take ownership of marketing initiatives from planning and creation to execution and performance analysis.

What You’ll Do

SEO & Website Growth

  • Conduct keyword research and identify opportunities to improve Google search visibility.
  • Create and optimize website pages, landing pages, blogs, and SEO-focused content.
  • Use Google Analytics and search performance insights to understand traffic and improve website visibility.
  • Identify content gaps and opportunities for organic growth.

Content & Social Media

  • Research and write blogs, thought leadership content, website copy, and technology-focused content.
  • Create engaging content for LinkedIn, Facebook, Instagram, and X.
  • Repurpose blogs and long-form content into social posts, carousels, newsletters, and other formats.
  • Build and own the marketing and social media content calendar.

Sales Enablement & Campaigns

  • Create white papers, newsletters, brochures, flyers, sales decks, pitches, one-pagers, conference announcements, and reusable marketing templates.
  • Plan and execute email marketing campaigns using Brevo.
  • Work with sales teams to create content that supports business development.

Stakeholder Collaboration

  • Work directly with founders, leadership, sales, project managers, designers, and technical teams.
  • Understand business objectives and translate them into actionable marketing plans.
  • Work with internal subject matter experts to turn technical knowledge and project insights into compelling content.

AI & Creative Tools

  • Use tools such as ChatGPT, Claude, Gemini, Gamma, and Genspark for research, ideation, content creation, and presentations.
  • Evaluate, fact-check, and refine AI-generated content rather than relying on raw outputs.
  • Have basic proficiency in Figma and a good understanding of visual communication.
  • Create visual concepts and AI-generated references that can be effectively communicated to designers.

What We’re Looking For

  • 2–3 years of experience in digital marketing, content marketing, or a similar role.
  • Previous experience in IT services, IT consulting, software development, SaaS, or product engineering.
  • Experience working in a startup or fast-growing technology company is preferred.
  • Experience creating content for the US market or US-focused businesses is preferred.
  • Good understanding of IT services such as Software Development, Product Engineering, UI/UX, QA, DevOps, Cloud, AI, and Automation.
  • Hands-on understanding of SEO, keyword research, content marketing, social media, email marketing, and analytics.
  • Strong writing, research, communication, and storytelling skills.
  • Ability to manage multiple initiatives and work independently.
  • Portfolio or work samples are required. Please include a portfolio link in your CV or attach samples of blogs, website content, social media campaigns, newsletters, sales collateral, or other relevant marketing work when applying.

Good to Have

  • Hands-on experience with paid digital marketing, including Google Ads, LinkedIn Ads, Meta Ads, or other performance marketing platforms.
  • Understanding of campaign targeting, lead generation, conversion tracking, and paid campaign performance metrics.

What We Value

We are looking for someone who owns the content, not just the task.

You should be curious enough to identify opportunities, confident enough to ask questions, creative enough to develop new ideas, and self-driven enough to take them from concept to execution without waiting for the next task to be assigned.

Why Join Baxture?

  • Work across multiple domains: Gain exposure to different industries, technologies, products, and business challenges.
  • Join a young, growing team: Work in an environment where new ideas are encouraged and individual contributions are visible.
  • Work closely with leadership: Collaborate directly with founders, senior leadership, sales, and technology teams.
  • Build technology marketing expertise: Create content around AI, software engineering, product development, QA, DevOps, cloud, and emerging technologies.
  • Work with modern AI tools: Make AI a practical part of your everyday marketing workflow.
  • Take real ownership: Develop ideas, build campaigns, experiment, measure results, and see the impact of your work.

Read more
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