Product Marketing Associate

Expound Difference

Expound Technivo started as a group of team tech enthusiasts with a desire to do something new. Together, we wanted to help global enterprises with software and reinvent how business is done.

Today, the same entrepreneurial spirit continues to drive our culture of creativity, diversity, and collaboration. Expound Technivo has helped companies across verticals transform their traditional business to evolve to the changing way of how business is done by end-to-end implementations, mergers & acquisition projects, SAP upgrades, SAP enterprise planning & budgeting projects, ECC to SAP S/4HANA migrations and developing simple and elegant solutions for their complex workflows.

As the world moves towards cloud, we were prepared for this transition a long time back. With vast expertise in new generation technology and familiarity with cloud-based solutions like SAP BTP, SAC, Rise with SAP, SaaS products and data rich cloud systems and latest cloud stack and cloud service providers like AWS, Azure, etc.

We also specialize in designing, developing, and deploying cutting-edge web applications using the latest technologies, emphasizing user experience and scalability. As part of our commitment to pushing the boundaries of software development, our team works with modern frameworks and tools to deliver world-class products.

If you're passionate about creating exceptional front-end experiences and want to contribute to the success of innovative products, we'd love to hear from you.

Roles and Responsibilities

Product Design & Development

• Design innovative, user-friendly, and visually appealing product interfaces and experiences.
• Leverage creative methodologies to streamline and optimize current product workflows.
• Collaborate with cross-functional teams to refine product functionality and usability.

Content Design & Visuals

• Develop impactful designs for product packaging, features, and presentations.
• Create high-quality visual content, including social media posts, brochures, and pitch decks.
• Design graphical content that aligns with our brand identity and storytelling objectives.

Creative Strategy & Branding

• Establish and implement comprehensive brand guidelines to maintain consistency across all touch points.
• Lead the ideation and execution of creative campaigns to enhance product visibility and engagement.
• Conduct competitor and market research to stay ahead of design and branding trends.

Leadership & Collaboration

• Guide and mentor a team of designers and collaborate with product development teams to align design goals with business objectives.
• Act as a creative thought leader to inspire innovative ideas and ensure high-quality outputs.
• Coordinate with marketing, development, and leadership teams for seamless execution of design projects.

Campaign Execution & Impact

• Design and launch creative campaigns that drive user engagement and brand recognition.
• Monitor campaign performance and adjust strategies to meet KPIs and goals.

Qualifications and Skills

• Experience: Experience in Product Design, UX/UI Design, or a similar creative role.
• Technical Skills: Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Sketch, or similar tools.
• Creative Thinking: Proven track record of producing innovative designs and strategies.
• Leadership: Ability to lead and mentor a team while collaborating across departments.
• Communication Skills: Excellent written and verbal communication to present ideas and designs effectively.
• Attention to Detail: A strong eye for detail and the ability to deliver polished, high-quality outputs.
• Project Management: Strong organizational and multitasking skills to manage multiple projects effectively.
• Knowledge: Familiarity with design systems, usability principles, and product workflows is a plus.

What We Offer

• A collaborative and innovative work environment.
• Opportunity to lead impactful projects and campaigns.
• Competitive salary and benefits package.
• A chance to shape the design and creative vision of a growing organization.

• The PPC / Paid Search Analyst is responsible for administering and managing Pay per Click media strategies for clients. She/he should be able to quickly understand and support initiatives that will contribute to the goals and success of client campaigns.
• Perform daily account management on Google AdWords, Facebook, Bing and other search platforms.
• Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score and other important account metrics.
• Provide creative copy suggestions and graphical ad templates.
• Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
• Can devise strategies to increase ROI – Is good at increasing CTR and reducing the cost per clicks
• Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
• Able to understand the business website thoroughly so as to implement a strategic plan for Google AdWords
• Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Keep pace with search engine and PPC industry trends and developments.
• Communication with team and management on project development, timelines, and results.
• Work closely with the other team members to meet goals.
• Experience with website analysis using a variety of analytics tools including Google Analytics.

Your Roles and Responsibilities:

Business Development is a critical aspect of our platform business.

1. Actively seeking out new sales opportunities through cold calling, networking and social media.

2. Calling 65-70 leads everyday

3. Setting up meetings with potential clients (parents)

4. Generating Trial Classes - Pitch Parents to take PlanetSpark trial Classes

5. Negotiate/close deals and handle complaints or objections

6. Follow and achieve department’s sales goals on a monthly, quarterly and yearly basis (3L revenue per month) 7. “Go the extra mile” to drive sales

Mission Statement

1. In your training of 1st month, we shall actively probe you through the process using Training Decks, Live Experiences, Re-Training Programs that aims to give you an overall Learning experience along with you paid stipend along the journey.

2. We create career oritented BDT in this 1 month whose skill becomes unmatched across the sector.

3. You are required to use right sales strategy and accomplish 1 Lac of revenue in the training period, hence making a way to achieve License to Sell (L-2-S)

4. You will be entitled for training stipend of INR. 21428. In-office attendance of 90% is mandatory in 1month of training

5. Post 1L Revenue achievement, you will be entitled for below

US/ Canada Shift (8:00 pm to 5:00am) - INR 7.23 LPA (4.83 Fixed + 2.4 LPA Variable)

What are we looking for?

1. Proficiency in English

2. Thorough understanding of marketing and negotiating techniques

3. Fast learner and passion for sales

4. Self-motivated with a results-driven approach

5. Proven experience in sale or relevant role is a plus

6. A friendly and energetic personality with customer service focus

Criteria

1. Willing to work 5 days in a week in a fast paced startup

2. Ready to work from Office and join immediately.

What are the behavioral attributes that we are looking for?

- A keen desire to bring growth for a fast-growing Series B funded startup

- An apparent Founder's mindset

- The candidates should be able to work in a high paced ever-changing digital environment. The role will require you to be resourceful, proactive and an expert communicator. In turn it offers immense learning and growth.

- Don't forget to carry along a dash of humor. It never hurts. And we are fun loving people

Responsibilities

• Responsible for the entire development process.
• Work with development teams and product managers to ideate software solutions
• Analyzing user requirements, envisioning system features and functionality.
• Design, build, and maintain efficient, reusable, and reliable codes by setting expectations and features priorities throughout the development life cycle.
• Working with Senior leadership and stakeholders to present ideas and solutions
• Design client-side and server-side architecture
• Build the front-end of applications through appealing visual design
• Develop and manage well-functioning databases and applications
• Write effective APIsTest software to ensure responsiveness and efficiency in troubleshoot, debug and upgrade software
• Create security and data protection settings.

Experience

• 5-8 years of software development experience in java.
• Knowledge of multiple front-end languages and libraries (e. g. HTML/ CSS, JavaScript/Typescript, XML, jQuery)
• Familiarity with RESTful APIs. Experience with Angular 5 Angular 8 and/or experience with React JS
• Strong debugging/troubleshooting skills.
• Good understanding of SDLC, Agile methodologies
• Proven experience as a Full Stack Developer.
• Experience developing desktop and mobile applications
• Familiarity with common stacks Knowledge of multiple back-end languages (e. g. C#, Java, Python) and JavaScript frameworks (e. g. Angular, React, Node.js )Familiarity with Docker and Kubernetes Familiarity with databases (e. g. MySQL, MongoDB), web servers (e. g. Apache) & Drools.
• Excellent communication and teamwork skills
• Great attention to detail Organizational skills

Familiarity with the http://asp.net/">ASP.NET framework, SQL Server and Model-View-Controller (MVC) design pattern

Experience in writing database stored procedures

Good knowledge of REST / SOAP web services.

Understanding of Agile methodologies

Excellent troubleshooting and communication skills

Experience in GIT