Product Marketing Manager

As a Growth Marketing Manager, you’ll own the growth of one or more products within the Brainstorm Force ecosystem.

Your responsibility isn’t simply to manage marketing channels.

Your responsibility is to identify growth opportunities, prioritize the highest-impact initiatives, run experiments, and improve key business metrics like traffic, conversions, customer acquisition, activation, retention, and revenue.

This role combines strategy with execution.

One day you may be analyzing funnel data and identifying a growth bottleneck.

The next day you may be launching a campaign, improving a landing page, reviewing onboarding emails, or working with Product and Design to improve activation.

You’ll have the freedom to identify opportunities, test ideas, measure results, and scale what works.

Why You’ll Love Working With Us:

• Remote work
• Competitive pay
• Flexible working hours
• Paid time off
• Parental leave
• Allowances for setting up workspace
• Excellent work-life balance
• Career growth opportunities

What You’ll Own:

Growth Strategy

• Own the growth of one or more products.
• Identify growth opportunities across the entire customer journey.
• Build quarterly growth plans aligned with business goals.
• Prioritize initiatives based on expected business impact rather than effort alone.
• Balance short-term wins with long-term growth initiatives.

Customer Acquisition

• Develop and optimize acquisition strategies across:
• Organic Search (SEO)
• Paid Advertising
• Content Marketing
• Email Marketing
• Affiliate Marketing
• Creator & Influencer Partnerships
• Referral Programs
• Community Marketing
• You’ll decide where to invest-not because it’s your favorite channel, but because it creates the biggest business impact.

Funnel Optimization:

• Own and improve the complete customer journey. Including:
• Visitor → Signup
• Signup → Activation
• Free → Paid
• Cart Recovery
• Upsells & Cross-sells
• Retention
• Expansion
• Identify bottlenecks.
• Build hypotheses.
• Run experiments.
• Measure results.
• Repeat.

Experimentation:

• You’ll continuously improve product growth by running structured experiments.Examples include:
• Landing pages
• Pricing pages
• Checkout flows
• Email sequences
• Product onboarding
• In-app messaging
• CTAs
• Feature positioning
• Promotional campaigns
• Success isn’t measured by the number of experiments you launch.It’s measured by the business impact they create.

Analytics & Decision Making:

• Use data to identify opportunities and guide decisions.You’ll regularly work with:
• GA4
• Looker Studio
• Microsoft Clarity / Hotjar
• Search Console
• Ahrefs / Semrush
• CRM & Email Platforms
• Product Analytics
• You’ll be expected to connect marketing data with business outcomes-not simply report metrics.

Product Marketing:

• Work closely with Product, Design and Engineering teams to:
• Launch new features
• Improve messaging
• Increase feature adoption
• Improve onboarding
• Improve activation
• Increase customer retention

Partnerships & Community:

• Collaborate with:
• Affiliates
• Creators
• Agencies
• Hosting companies
• Strategic partners
• Build campaigns that create long-term growth-not just one-off promotions.

Leadership:

• Mentor junior marketers.
• Write clear briefs.
• Prioritize work.
• Coordinate cross-functional execution.
• Maintain high execution standards.

What We’re Looking For:

• 4-7 years of experience in Growth Marketing, Product Marketing, or Digital Marketing within SaaS, software, subscription, or product-led businesses.
• Experience owning business metrics-not just marketing activities.
• Strong understanding of growth funnels and customer journeys.
• Comfortable making decisions using data.
• Strong prioritization and problem-solving skills.
• Experience planning and executing experiments.
• Experience working across multiple acquisition channels.
• Excellent communication and copywriting skills.
• Comfortable working cross-functionally with Product, Design, Engineering, Support, and Sales.
• Strong understanding of:

-CAC

-LTV

-ROAS

-Conversion Rates

-Attribution

-Activation

-Retention

-Funnel Analysis

Good-to-Have Qualities:

• WordPress ecosystem experience.
• SaaS product marketing experience.
• Product-led growth (PLG) experience.
• Affiliate or Creator marketing experience.
• AI workflow automation experience.
• Community-building experience.

You’ll Thrive Here If…

• You naturally ask questions like:
• Why aren’t users upgrading?
• Where is revenue leaking?
• What’s preventing activation?
• Should we improve acquisition or conversion first?
• Which experiment gives us the highest ROI?
• What is the biggest bottleneck in this funnel?
• You enjoy solving business problems-not simply managing marketing channels.

What Success Looks Like:

• Within your first 90 days, we’d expect you to:
• Understand one or more products and their customer journeys.
• Identify the biggest growth opportunities.
• Launch meaningful experiments.
• Improve one or more key growth metrics.
• Contribute measurable business impact.

KPI’s:

• Success in this role is measured by business outcomes, including:
• Product Revenue Growth
• Qualified Traffic Growth
• Signup Growth
• Trial-to-Paid Conversion
• Funnel Conversion Rates
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Activation Rate
• Customer Retention
• Affiliate & Partnership Revenue
• Experiment Success Rate
• Marketing-attributed Revenue

As a Growth Marketing Manager, you’ll own the growth of one or more products within the Brainstorm Force ecosystem.

Your responsibility isn’t simply to manage marketing channels.

Your responsibility is to identify growth opportunities, prioritize the highest-impact initiatives, run experiments, and improve key business metrics like traffic, conversions, customer acquisition, activation, retention, and revenue.

This role combines strategy with execution.

One day you may be analyzing funnel data and identifying a growth bottleneck.

The next day you may be launching a campaign, improving a landing page, reviewing onboarding emails, or working with Product and Design to improve activation.

You’ll have the freedom to identify opportunities, test ideas, measure results, and scale what works.

Why You’ll Love Working With Us:

• Remote work
• Competitive pay
• Flexible working hours
• Paid time off
• Parental leave
• Allowances for setting up workspace
• Excellent work-life balance
• Career growth opportunities

What You’ll Own:

Growth Strategy

• Own the growth of one or more products.
• Identify growth opportunities across the entire customer journey.
• Build quarterly growth plans aligned with business goals.
• Prioritize initiatives based on expected business impact rather than effort alone.
• Balance short-term wins with long-term growth initiatives.

Customer Acquisition

• Develop and optimize acquisition strategies across:
• Organic Search (SEO)
• Paid Advertising
• Content Marketing
• Email Marketing
• Affiliate Marketing
• Creator & Influencer Partnerships
• Referral Programs
• Community Marketing
• You’ll decide where to invest-not because it’s your favorite channel, but because it creates the biggest business impact.

Funnel Optimization:

• Own and improve the complete customer journey. Including:
• Visitor → Signup
• Signup → Activation
• Free → Paid
• Cart Recovery
• Upsells & Cross-sells
• Retention
• Expansion
• Identify bottlenecks.
• Build hypotheses.
• Run experiments.
• Measure results.
• Repeat.

Experimentation:

• You’ll continuously improve product growth by running structured experiments.Examples include:
• Landing pages
• Pricing pages
• Checkout flows
• Email sequences
• Product onboarding
• In-app messaging
• CTAs
• Feature positioning
• Promotional campaigns
• Success isn’t measured by the number of experiments you launch.It’s measured by the business impact they create.

Analytics & Decision Making:

• Use data to identify opportunities and guide decisions.You’ll regularly work with:
• GA4
• Looker Studio
• Microsoft Clarity / Hotjar
• Search Console
• Ahrefs / Semrush
• CRM & Email Platforms
• Product Analytics
• You’ll be expected to connect marketing data with business outcomes-not simply report metrics.

Product Marketing:

• Work closely with Product, Design and Engineering teams to:
• Launch new features
• Improve messaging
• Increase feature adoption
• Improve onboarding
• Improve activation
• Increase customer retention

Partnerships & Community:

• Collaborate with:
• Affiliates
• Creators
• Agencies
• Hosting companies
• Strategic partners
• Build campaigns that create long-term growth-not just one-off promotions.

Leadership:

• Mentor junior marketers.
• Write clear briefs.
• Prioritize work.
• Coordinate cross-functional execution.
• Maintain high execution standards.

What We’re Looking For:

• 4-7 years of experience in Growth Marketing, Product Marketing, or Digital Marketing within SaaS, software, subscription, or product-led businesses.
• Experience owning business metrics-not just marketing activities.
• Strong understanding of growth funnels and customer journeys.
• Comfortable making decisions using data.
• Strong prioritization and problem-solving skills.
• Experience planning and executing experiments.
• Experience working across multiple acquisition channels.
• Excellent communication and copywriting skills.
• Comfortable working cross-functionally with Product, Design, Engineering, Support, and Sales.
• Strong understanding of:

-CAC

-LTV

-ROAS

-Conversion Rates

-Attribution

-Activation

-Retention

-Funnel Analysis

Good-to-Have Qualities:

• WordPress ecosystem experience.
• SaaS product marketing experience.
• Product-led growth (PLG) experience.
• Affiliate or Creator marketing experience.
• AI workflow automation experience.
• Community-building experience.

You’ll Thrive Here If…

• You naturally ask questions like:
• Why aren’t users upgrading?
• Where is revenue leaking?
• What’s preventing activation?
• Should we improve acquisition or conversion first?
• Which experiment gives us the highest ROI?
• What is the biggest bottleneck in this funnel?
• You enjoy solving business problems-not simply managing marketing channels.

What Success Looks Like:

• Within your first 90 days, we’d expect you to:
• Understand one or more products and their customer journeys.
• Identify the biggest growth opportunities.
• Launch meaningful experiments.
• Improve one or more key growth metrics.
• Contribute measurable business impact.

KPI’s:

• Success in this role is measured by business outcomes, including:
• Product Revenue Growth
• Qualified Traffic Growth
• Signup Growth
• Trial-to-Paid Conversion
• Funnel Conversion Rates
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Activation Rate
• Customer Retention
• Affiliate & Partnership Revenue
• Experiment Success Rate
• Marketing-attributed Revenue

We believe that experience is everything. Experience.com has built the most impactful Experience Management Platform (XMP) available anywhere, with features to drive operational and behavioral change, in real-time, during the moments that matter. XMP delivers impactful business outcomes including increased customer satisfaction, brand loyalty, online reputation and visibility, as well as improved employee engagement, and compliance - making every experience matter more.

Founded in 2015 and originally founded as SocialSurvey, Experience.com is headquartered in San Ramon, Calif. and backed by SavantGrowth (fka Kennet Partners), Silicon Valley Data Capital, Tri-Valley Ventures, and Wilson Sonsini Goodrich & Rosati.

Indian Registered name: Buyers Road India Private Limited

URL: www.experience.com

A BIT ABOUT US

Appknox is a leading AI-native mobile application security platform trusted by enterprises around the world. Recognized by Gartner and G2, Appknox helps organizations secure mobile applications throughout their lifecycle through automated security testing, continuous monitoring, and actionable intelligence.

Headquartered in Singapore with engineering based in Bengaluru, Appknox serves customers across North America, the Middle East, Southeast Asia, Japan, and India. Our customers include Fortune 500 companies, governments, financial institutions, and digital-first enterprises that rely on Appknox to secure their mobile ecosystem.

We are a profitable, fast-growing B2B SaaS company with a highly collaborative culture and ambitious plans to shape the future of application security in the AI era.

The Opportunity

As Appknox evolves from a mobile application security platform into an AI-native application security company, we are looking for a Senior Product Marketing Manager to lead positioning, go-to-market execution, sales enablement, competitive intelligence, and customer insights across our product portfolio.

This role sits at the intersection of Product, Sales, Customer Success, and Marketing and plays a critical role in defining how Appknox is perceived by customers and the market.

You will own the narratives behind our products, influence category creation, help shape launches, and become the voice of the market inside Appknox.

This role is designed for someone who aspires to build and lead a world-class product marketing function over time, with a clear growth path toward Director of Product Marketing.

Products/Capabilities You Will Support

• Appknox Platform
• Storeknox
• KnoxIQ
• Future AI-driven products and capabilities

Key Responsibilities

Positioning and Messaging

• Own positioning and messaging across the Appknox product portfolio.
• Translate technical capabilities into compelling value propositions for security, engineering, and executive buyers.
• Continuously refine messaging based on customer feedback and market dynamics.

Product Launches and Go-To-Market

• Lead cross-functional go-to-market initiatives and product launches.
• Coordinate with Product, Sales, Customer Success, and Marketing teams to drive successful adoption.
• Develop launch plans, messaging frameworks, enablement assets, and campaign support.

Sales Enablement

• Build and maintain battle cards, pitch decks, competitive comparisons, use cases, and customer stories.
• Partner closely with sales teams to improve messaging consistency and win rates.
• Conduct enablement sessions for internal teams and support strategic deals when required.

Customer and Market Insights

• Engage directly with customers and prospects to understand pain points and validate messaging.
• Conduct customer interviews, gather feedback, and identify emerging use cases.
• Develop case studies, proof points, and customer success narratives.

Competitive Intelligence

• Monitor competitors and emerging trends across cybersecurity, AI, DevSecOps, and software development.
• Develop and maintain competitive positioning and battle cards.
• Identify market opportunities and strategic gaps.

Category and Thought Leadership

• Help establish Appknox's leadership in AI-native application security.
• Contribute to thought leadership themes around AI, mobile security, software supply chain risks, and emerging AppSec trends.
• Support industry events, analyst interactions, and strategic communications.

Team Leadership

• Mentor and guide content and product marketing resources.
• Help establish repeatable product marketing processes and frameworks.
• Contribute to building a scalable product marketing function.

AI and Modern Marketing

• Leverage AI tools and modern workflows to accelerate research, content development, competitive intelligence, and campaign analysis.
• Understand how buyers increasingly discover and evaluate vendors through AI-assisted channels and ensure Appknox maintains strong visibility and credibility.

What We are Looking For

Required Experience

• 5-8 years of experience in Product Marketing, Solutions Marketing, Technical Marketing, or related GTM roles within B2B SaaS.
• Strong experience in positioning, messaging, product launches, and sales enablement.
• Exceptional written and verbal communication skills.
• Experience collaborating with Product, Sales, Customer Success, and Marketing teams.
• Hands-on experience using AI tools such as ChatGPT, Claude, Gemini, or Perplexity to improve productivity and workflows.
• Strong project management and stakeholder management skills.
• Familiarity with marketing automation and analytics platforms such as HubSpot.

Strongly Preferred

• Experience in Cybersecurity, DevSecOps, developer tools, cloud security, AI infrastructure, or other technical SaaS categories.
• Familiarity with application security or modern software development practices.
• Experience supporting enterprise sales motions and technical buyers.
• Experience building competitive intelligence programs.

Work Expectations

First 90 Days

• Build a deep understanding of products, customers, and competitors.
• Refresh core messaging and sales enablement assets.
• Establish strong relationships across Product, Sales, and Customer Success teams.

Within 6 Months

• Lead major launches and go-to-market initiatives.
• Establish repeatable competitive intelligence and customer insight processes.
• Improve sales enablement and messaging consistency.

Within 12 Months

• Become the voice of the market inside Appknox.
• Influence product strategy and category narrative.
• Mentor content marketing resources and help scale the product marketing function.
• Play a key role in establishing Appknox as a leader in AI-native application security.

Personality traits we admire:-

• Strategic thinker with strong execution skills.
• Curious, commercially minded, and customer obsessed.
• Comfortable with ambiguity and fast-moving environments.
• Strong collaborator who can influence cross-functional teams.
• Excited by AI and emerging technologies.
• Eager to build and grow with the company over the long term.

Interview Process

Round 1: Hiring Manager

Round 2: Functional Case Study

Round 3: Product + Sales Panel

Round 4: CEO Discussion

Round 5: HR & Compensation

Compensation and Benefits

• Competitive compensation and ESOP opportunities.
• Flexible work environment.
• Comprehensive health insurance for employees and their families.
• Opportunity to work with global customers and cutting-edge AI and cybersecurity technologies.

Why Join Appknox?

Ownership and Impact

Shape how a global cybersecurity company is positioned in the market and influence strategic decisions across the business.

Growth Opportunity

This role offers a clear path toward building and leading the product marketing function as Appknox scales.

High Visibility

Work closely with company leadership and collaborate across Product, Engineering, Sales, and Customer Success.

Continuous Learning

We believe in experimentation, curiosity, and helping people grow beyond their current role.

Job Description

This is a remote position.

Our Core Value

• Client Success: Our clients’ success is our success
• Extreme Ownership: We own our work and its outcomes fully
• Proactive Collaboration: Teamwork elevates us all 
• Quality with Pragmatism: We aim for excellence with a focus on practical solutions
• Effective Feedback: Honest, constructive feedback fosters improvement
• Proactive Collaboration: Teamwork elevates us all

Experience Level

​We're looking for a seasoned Product Manager with at least 4 years of experience building user-centric products. You should be a "product craftsperson" who can demonstrate a history of driving tangible, impactful results

Role Overview 

As a Product Manager, you will be responsible for the entire product lifecycle, from initial concept to launch and beyond. You'll act as the central hub, working with stakeholders and clients to define product roadmaps and success metrics.

A key part of your role will be to deeply understand customer and business needs and translate them into clear, actionable requirements for the development team. You will own the product backlog, analyze performance data to identify opportunities, and partner closely with design and engineering to ensure successful execution

Key Responsibilities

• Product Strategy & Execution: You will define and document product requirements, create and maintain a prioritized backlog, and ensure business needs are met throughout the design, development, and delivery phases.
• Data-Driven Decision Making: You will use your strong analytical and problem-solving skills to gather, analyze, and interpret data to prove or disprove hypotheses and guide product evolution. Expertise in Excel and SQL is essential for this.
• Stakeholder & Client Management: You will communicate with internal and external teams, including clients, to manage expectations, present product status, and gather feedback. Strong consultative, listening, and presentation skills are crucial.
• Cross-Functional Collaboration: You will coordinate with various teams—including design, engineering, sales, and support—to build, manage, and evolve the product. A solid understanding of software engineering concepts will help you drive product strategy effectively

Requirements

What We're Looking For

• Product Mindset: You'll be a central figure, coordinating with various teams to build and support the product
• Agile Experience: You must have experience working within Agile and Extreme Programming methodologies in a continuous deployment environment
• Technical Acumen: You should have a solid understanding of software engineering concepts to help drive product strategy
• Exceptional Communication: You should have strong consultative, listening, and presentation skills to effectively communicate with clients and stakeholders
• Analytical and Problem-Solving Skills: We need someone with a strong ability to understand complex business environments and to dive into data using Excel and SQL to derive meaningful insights.
• Attention to Detail: You will need to create clear and precise product documentation and assist in the sales and pre-sales process

Benefits

What We Offer 

• Dedicated Learning & Development Budget: Fuel your growth with a budget dedicated solely to learning.  
• Conference Talks Sponsorship: Amplify your voice! If you’re speaking at a conference, we’ll fully sponsor and support your talk. 
• Cutting-Edge Projects: Work on exciting projects with the latest AI technologies   
• Employee-Friendly Leave Policy: Recharge with ample leave options designed for a healthy work-life balance. 
• Comprehensive Medical & Term Insurance: Full coverage for you and your family’s peace of mind. 
• And More: Extra perks to support your well-being and professional growth. 

Work Environment 

• Remote-First Culture: At Incubyte, we thrive on a culture of structured flexibility — while you have control over where and how you work, everyone commits to a consistent rhythm that supports their team during core working hours for smooth collaboration and timely project delivery. By striking the perfect balance between freedom and responsibility, we enable ourselves to deliver high-quality standards our customers recognize us by. With asynchronous tools and push for active participation, we foster a vibrant, hands-on environment where each team member’s engagement and contributions drive impactful results. 
• Work-In-Person: Twice a year, we come together for two-week sprints to collaborate in person, foster stronger team bonds, and align on goals. Additionally, we host an annual retreat to recharge and connect as a team. All travel expenses are covered. 
• Proactive Collaboration: Collaboration is central to our work. Through daily pair programming sessions, we focus on mentorship, continuous learning, and shared problem-solving. This hands-on approach keeps us innovative and aligned as a team. 

Incubyte is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

 About the position: Weare seeking a highly motivated and experienced Marketing manager for our Demand Generation efforts for a fast growing SaaS company. This is a high-impact role, where you will be responsible for driving growth and revenue through outbound across channels. As a Demand Generation Manager, you will be responsible for coming up with both strategic and tactical plans to deliver growth both in terms of revenue and brand value. The ideal candidate should have experience in demand generation and a deep understanding of the sales process.

About EasyEcom: EasyEcom is an industry-leading omnichannel order & warehouse management solution for eCommerce businesses and multichannel retailers like Epigamia, Mondelez International, My Glamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over 7000+ global clients, a handful of dedicated team members to 110+ members strong team, and being VC funded, we are continuing to expand over and beyond!

Responsibilities:

● Develop and drive business with Digital marketing strategies.

● Proficiency in Google Analytics and Search Marketing

● DataDriven decision making

● Email Marketing Metrics and Planning

● Work closely with the sales and marketing team to align efforts and drive revenue.

● Use data and analytics to measure and improve the performance of the demand generation efforts.

● Develop and maintain relationships with partners, influencers, and other stakeholders.

● Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts

● Monitor industry trends and stay-up-to-date on new technologies and techniques.

● Conduct market and customer research to identify opportunities and challenges.

● Internal Analysis- Distinctive Competencies & Competitive Advantage. ● Create and manage demand generation budget and forecasts

● Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue.

● Identify and resolve challenges and conflicts within the demand generation process

Requirements:

● Bachelor’s degree in marketing or related field.

● 2-3years of experience in demand generation or B2B/E-Commerce space.

● Experience in managing paid search campaigns, demand generation, email marketing.

● Understanding of multiple customer flows and proficiency in marketing automation & CRM software.

● Strong analytical skills, with experience analyzing data and making data-driven decisions

● Knowledge of sales techniques and strategies

● Excellent communication & collaboration skills

● Ability to prioritize and manage multiple tasks and projects

● Knowledge of data analysis and visualization tools, such as Tableau, is a plus.

Strong Senior Product Manager — Vertical Products (Fintech, Growth & Conversion) Profile

2

Mandatory(Experience 1)- Must have 7+ years of product management experience, with the most recent 3 years spent owning a consumer-facing product surface (app, web funnel, onboarding, checkout, or equivalent B2C surface

3

Mandatory(Experience 2)- Must have a metric-backed track record improving numbers — owned numbers, a steady experimentation cadence (A/B tests, rollouts, readouts), and comfort with analytics: funnels, cohorts, drivers, causal reasoning, measurement hygiene

4

Mandatory(Experience 3)- Must be fluent with AI — active, habitual use of AI tools (ChatGPT, Claude, Gemini, Perplexity, or equivalent) in daily product practice

5

Mandatory(Stakeholder Mgmt)- Must be able to act as the primary link between business leaders, tech teams, design teams and external partners — communicating roadmap, priorities, trade-offs, and performance readouts to senior stakeholders

6

Mandatory(Product Writing & Agile Delivery) - Must have strong product writing — problem briefs, PRD-lite/user stories, experiment plans, decision logs — and deep working command of Agile frameworks and tools

7

Mandatory(Company) - Must be from Top B2C product company (FinTech , InsuranceTech is the priority)

8

Mandatory (Age) - Candidate's age should be below 32 years