Product Marketing Manager

Job Overview

Apprication Pvt ltd are seeking a proactive, results-driven Business Relationship Manager for a night shift role at our US-based POS software company located in Goregaon East.

Key Responsibilities:

• Onboard referral partners and expand the business network while building strong relationships
• Act as the primary contact, ensuring smooth communication and partner support
• Drive revenue through partner leads, conversions, and engagement strategies
• Monitor performance, resolve issues, and identify opportunities through market insights.

Key Requirements.

• 3–5 years of experience in partnership, business development, or relationship management
• Strong English communication, negotiation, and interpersonal skills
• Proven ability to build relationships and achieve targets
• Self-driven, with the ability to manage multiple partners and analyze performance metrics

Preferred Skills.

• Experience managing referral/affiliate programs, reporting dashboards, and strong stakeholder management skills with Excellent communication.

·        Minimum of 1 to 3 years experience in sales, business development or similar role.

·        Ability to learn the product to be sold/ value proposition of the software.

·        Responsible for IT sales(software) for B2B.

·        Generate leads through various marketing activities such as cold calling, references, e-mail marketing and various online sources.

·        Client meetings with Negotiation closure & sales management.

·        The candidate must have good communication skills and convincing skills.

·        Manage all communication with clients over mail & in written.

·        Building Business relationships with current and potential client.

Close deal and handle negotiation with the decision makers of prospects

Location: Bangalore (Work from Office)

Experience: 5+ Years

Notice Period: Immediate or Serving Notice Preferred

Industry: SaaS / B2B / BPO / HR Tech

Team Lead : Experience is must

Job Summary:

We are looking for a results-driven SaaS SEO B2B Specialist to lead and execute high-impact SEO strategies that drive traffic, improve search rankings, and increase conversions for our B2B digital presence. The ideal candidate will have a strong background in technical and content SEO, preferably within the SaaS, BPO, or recruitment industries.

Key Responsibilities:

• SEO Strategy Development: Create and execute comprehensive SEO strategies aligned with business goals.
• Competitor Analysis: Analyze competitors to identify SEO opportunities and threats in the marketplace.
• Technical SEO: Perform detailed website audits and optimize for crawlability, indexability, site speed, and mobile usability.
• On-Page SEO: Optimize on-page elements like meta tags, content layout, internal linking, and keyword placement.
• Link Building: Implement link-building campaigns to enhance domain authority and search performance.
• Website Launch Planning: Lead SEO strategies for new site launches or redesigns to ensure optimal visibility.
• Content Optimization: Collaborate with content teams to ensure content meets SEO guidelines and user intent.
• Team Leadership: Mentor and manage SEO team members; align goals and track team performance.
• Performance Tracking: Use tools like Google Analytics, Search Console, and Data Studio to report and optimize SEO performance.
• Stakeholder Communication: Present strategy updates, progress reports, and ROI insights to internal stakeholders.
• Ownership: Take full accountability for SEO growth and continuously drive innovation and performance improvements.

Requirements:

• 5+ years of proven SEO experience, preferably in B2B SaaS or outsourcing domains
• Expertise in technical SEO and on-page/off-page optimization
• Proficiency with tools like SEMrush, Ahrefs, Screaming Frog, Google Search Console, and Google Analytics
• Strong data analysis skills with an ability to convert insights into actions
• Familiarity with HTML, CSS, and web development fundamentals
• Excellent communication skills (written and verbal)
• Experience managing or mentoring SEO teams is a plus
• Bachelor's or Master's in Marketing, Communications, or equivalent experience
• Up-to-date knowledge of the latest SEO and Google algorithm changes

Success Metrics:

• Improved organic search rankings for strategic keywords
• Increased organic traffic and qualified B2B leads
• Enhanced site technical health and usability
• Growth in quality backlink acquisition
• Positive performance and development of SEO team

Good to Have:

• Deep understanding of recruitment funnel strategies and SEO’s role in candidate acquisition
• Knowledge of lead generation for B2B HR Tech, BPO, BPM, and staffing services
• SEO strategy experience for outsourcing verticals like customer support, data processing, and F&A
• Expertise in targeting global regions like US, UK, APAC for outsourcing services
• Familiarity with multilingual SEO and geo-targeted optimization strategies
• Proven impact in competitive BPO/BPM lead generation campaigns
• Experience collaborating with marketing teams in BPO/BPM sectors for SEO-driven client acquisition

We are looking for a front-end developer who will be responsible for developing and designing front-end web architecture, ensuring the responsiveness of applications, and working alongside graphic designers for web design features, among other duties.

Roles & Responsibilities:

● Develop and implement responsive and intuitive user interfaces for web applications using HTML, CSS, and JavaScript frameworks (e.g., React, Angular, Vue.js, Node.js)."

● Designing user interactions on web pages.

● Developing SDKs.

● Ensuring cross-platform optimization for mobile phones.

● Collaborate with UI/UX designers, back-end developers, and other stakeholders to transform design concepts into functional, feature-rich web interfaces

● Designing and developing APIs.

● Meeting both technical and consumer needs.

● Collaborate in an Agile development environment, participating in sprint planning, stand-ups, and other team meetings.

Qualifications & Skills:

● 5-9 years of experience in the relevant field.

● Proficiency with fundamental front-end languages such as HTML, CSS, and

JavaScript/Typescript

● Proficiency with JavaScript frameworks such as React-JS.

● Familiarity with database technology such as MySQL or Postgres.

● Knowledge of GitHUb, Docker,Project Versioning,SCSS/SASS style framework will be an added advantage

● Excellent verbal communication skills.

● Good problem-solving skills..

● Attention to details.

Why should you join:

● You prefer working in small groups. We're a start-up, and we think smaller teams have a lot of power. There is less management overhead and more discussion about the important work

● You care about the end-user and developer experience, as well as how the backend affects them. Rather than taking the path of least resistance, work backwards from what the user experience requires

● We offer competitive pay (above market average). We've received adequate funding from a number of well-known fintech investors, and we're planning to stay in the game for the long haul. It will be an exciting and interesting adventure ahead, and we are looking forward to working with some fantastic teammates!

What's on offer:

● Best in class compensation package

● Stock options for long term wealth creation

● Group health insurance that covers your family

● A vibrant, open and fun work culture

(Marketing Agency Experience required)

1. Develop high-quality written and visual content, including blog posts, articles, infographics, videos, and social media posts.

Mentor and provide guidance to junior content creators to maintain consistent content quality.

2. Lead content strategy development, collaborating with the marketing team to align with marketing objectives and target audience needs.

Utilize your experience to refine and optimize our content strategy continually.

3. Develop and implement advanced content promotion strategies, including influencer outreach and partnerships.

Monitor industry trends and emerging channels for innovative content promotion opportunities.

4. Take ownership of SEO efforts, conducting in-depth keyword research, and overseeing on-page and off-page optimization efforts.

Monitor and analyze SEO performance, making data-driven improvements.

5. Provide in-depth analysis and insights into content performance, identifying areas for improvement and growth.

Create customized reports for key stakeholders to showcase the impact of content marketing efforts.

5. Manage the content calendar, ensuring alignment with marketing campaigns, industry events, and product launches.

Streamline content production processes for increased efficiency.

Qualifications:

Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.

Minimum of three years of experience in content marketing, with a portfolio of successful campaigns.

Since the goal is to grow and develop ourselves, working together can allow you and Shethink PVT. Ltd. to earn fortune remarks and leads.

We are immensely looking for MEAN/MERN Developer.

Full Stack Developer Responsibilities:

• Developing front end website architecture.
• Designing user interactions on web pages.
• Developing back-end website applications.
• Creating servers and databases for functionality.
• Ensuring cross-platform optimization for mobile phones.
• Ensuring responsiveness of applications.
• Working alongside graphic designers for web design features.
• Seeing through a project from conception to finished product.
• Designing and developing APIs.
• Meeting both technical and consumer needs.
• Staying abreast of developments in web applications and programming languages.

Full Stack Developer Requirements:

• Degree in computer science.
• Strong organizational and project management skills.
• Proficiency with fundamental front-end languages such as HTML, CSS, and JavaScript.
• Familiarity with JavaScript frameworks such as Angular JS, React, and Amber.
• Proficiency with server-side languages such Java, PHP, and .Net.
• Familiarity with database technology such as MySQL, Oracle, and MongoDB.
• Excellent verbal communication skills.
• Good problem-solving skills.
• Attention to detail.

Experience Required:

• The candidate must at least have a total experience of 1-4 years in the relevant field.
• The candidate must have basic knowledge regarding data structure and algorithm.
• We require people with keen logisticts skills.
• The candidate must be strong with basics and their concepts must be clear enough to deal with all sorts of delusions.

Location: Indore (WFO)

Own laptop is mandatory.

Responsibilities and Key Accountabilities:

• Executing tests, collecting and analysing data, identifying trends and insights in order to

achieve maximum ROI in paid search campaigns

• Tracking, reporting and analysing website analytic, pay-per-click (PPC) initiatives and

campaigns

• Managing campaign expenses, staying on budget, estimating monthly costs and reconciling

discrepancies

• Taking the overall ownership of the allocated accounts in term of initial research of

Keywords and Targeting, Account setup, Ad writing, Campaign setup, Campaign

Optimization, Campaign reports and Client and Internal Team Co-ordination

• Punctual and Disciplined towards the Work and Office Etiquette's

Education Required:

• The knowledge, skills and abilities typically acquired through the completion of a

bachelor's degree program or equivalent degree in a field of study related to the job.

• Google AdWords Certified Years of Relevant Work Experience: Minimum 2 years

Knowledge, Skills, Abilities and Competencies:

• Proven experience in managing PPC campaigns across Google, and Social Media Platforms

• Knowledge of performance marketing, conversion, and online customer acquisition

• Up-to-date with the latest trends and best practices in search engine marketing

• Experience with website analytics tools (e.g., Google Analytics)

• Strong analytical skills and experience generating SEM reports

• Familiarity with A/B and multivariate experiments

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Excellent writing skills