We are looking for a product marketing manager to develop user funnels and communication strategies to drive engagement and referrals on the company's app. Our ideal candidate is a passionate & experienced Product Marketer with proven success in working with digital products and/or e-commerce for curating & driving product engagement end to end
Responsibilities:
- Build user journeys and communication strategies for every funnel the user goes through in the app
- Build highly engaging campaigns across user funnels to increase conversion rates
- Drive repeat users, referrals through Email, Push Notifications and other product touchpoints
- Plan & run defined experiments - test open rates, CTR, messaging, conversion rates and renewals.
- Work with internal and external stakeholder to seamlessly drive all campaigns
- Constantly look for funnel drop offs and optimize every step to increase conversion rates
- Share data on daily, weekly and monthly basis with the larger team
Subodh Popalwar
Software Engineer, Memorres
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The role is for the senior product marketing manager we are looking for an experienced marketer, who is data-driven to own our product marketing function. Your goal is to drive sustainable financial growth through creating/ nurturing and converting marketing leads to boost sales.
Senior Product Marketing Manager Responsibilities:
- Product messaging and positioning
- Go to Market Strategies
- Content Development
- Market, customer, and competitive analysis
- Designing & Evaluating Marketing Collaterals/ Promotional Plans
- Demand generation
- Evangelism
Roles and responsibilities:
- Create a brand and market positioning that maintains Tartan's leadership position in the industry.
- Devise, own, and execute Tartan’s marketing strategy across all formats, both internally and externally.
- Ensure sales and partner teams are enabled and up-to-date with the product, process, competitor, and market content.
- Build Tartan's vocabulary and messaging to effectively tell the company’s story to the modern world.
- Build, maintain, measure, and optimize Tartan’s marketing channel mix, with an eye toward growth initiatives and product adoption
- Work closely with the sales, customer success, alliances, and product teams to identify market opportunities and define market-leading products.
You will be a good fit if you have the below:
- Proven 3+ years of B2B2C marketing leadership experience providing strategic input to high-growth technology businesses with ownership of marketing strategies, goals, and tactics
- Successful track record in building, getting buy-in, and executing marketing plans
- History of building high performing, marketing teams and attracting top marketing talent
- Relevant domain experience preferred in deeply technical products, preferably in API space
- A thorough grasp of the key metrics needed to drive the business
- Ability and desire to use data and metrics to make strategic growth decisions
- Interest in development, training, and mentorship; hands-on in working with teams
Why Tartan?
- Brand new MacBook
- Stock Options
- Health Insurance
- Unlimited Sick Leaves
- Passion Fund (Invest in yourself or your passion project)
- Wind Down
2. Make marketing plans for the business 3. Create content for multiple
social media pages like Facebook, Twitter, LinkedIn and Instagram
4. Understand the latest social media trends and use them while
posting
5. Build relationships with social media influencers
6. Keep up-to-date with what competitors are doing
7. Create social media reports
8. Should be able to create a landing page/ microsite using WordPress
9. Should be good at digital tools, keyword research
10. Should be able to do google ads campaign
11. Should be able to use Canva for campaigns.
12. Also be responsible for SEO.
About the role:
As a Product Marketing Manager should own the positioning, messaging, and branding of the product. You will also gather and process customer feedback, and manage some aspects of customer relations after the launch.
Job Responsibilities:
- Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our organization in the market
- Content Development – Conceptualize and create an educational product and solution content for a variety of platforms
- Market, customer, and competitive analysis — Be the expert on the customer, the industry trends, and the players in the market
- Sales enablement – Communicate value proposition and provide high-value sales tools, training, and collateral
- Product and feature adoption — Drive adoption of the product and features amongst the customer base
- Evangelism – Serve as a company spokesperson and go-to thought leader for the product
- Implement and support compliance to Outplay compliance and information security processes
We are looking for someone who has:
- Any Graduate degree (MBA preferred) with 3- 5 years of prior experience in a similar position.
- Experience in startup/enterprise software company preferred
- An ability to understand tech and business software including buyer behavior and ideal customer profiles and translate tech content into marketing material
- Ability to effectively lead, inspire, and mentor direct and indirect reports
- Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc.
- Excellent English - written, verbal, and presentation skills, with an eye for quality and attention to detail
- Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales, and marketing
Benefits:
- Fully remote job - You can be in the mountains or at the beach, and still work with us. Outplay is a 100% remote company.
- Flexible work hours - We believe mental health is way more important than a 9-5 job.
- Health Insurance - We are a family, and we take care of each other - we provide medical insurance coverage to all employees and their family members. We also provide an additional benefit of doctor consultation.
- Workstation and Internet Allowances.
- Annual company retreat - we work hard, and we party harder.
- City meet-ups- You work with your team members in the mornings and party in the evenings.
- Safe space to innovate and experiment.
- Steady career growth and job security.
Google AnalyticsWhat is the role?
We are looking for a storyteller who can profoundly understand the user and can translate our product details as per the user's needs. You like working with data and insights and making decisions based on it. You should be able to lead multiple stakeholder roles efficiently for international markets with a passion for technology. An eager candidate to make an impact and thrive in a fast-paced, dynamic, hyper-growth environment and can operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.
Key Responsibilities
- Segment our users by deeply understanding our clients and end users. You will talk regularly to users and prospects and draw qualitative and quantitative insights.
- Define our GTM and partner with the rest of the team to execute the GTM. It will include work like demand generation, and creating sales playbooks, sales enablement content, and marketing assets.
- Work closely with a range of cross-functional teams - product, partner managers, marketing, and sales to craft thoughtful go-to-market strategies and drive growth initiatives.
- Understand and analyze the competitive landscape to define our own marketing strategy.
What are we looking for?
An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of it. We are open to promising candidates who are passionate about their work and are team players.
- 3+ years of relevant work experience that can span marketing, product marketing or product management.
- Experience working on marketing or growth throughout a product’s lifecycle.
- Working experience in SaaS, preferably for international markets.
- Hands-on experience in Google Analytics, Google AdWords, CRM, and analytical tools.
Who will you work with?
You will be working closely with the Digital Marketing, Sales, Product, and Customer Success teams.
What can you look for?
A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of content, interact and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the comprehensive benefits that offers.
We are
A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, Mumbai, SF, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls and Compass. Company works with over 1000 global clients. We help our clients in engaging and motivating their employees, sales teams, channel partners and consumers for better business results.
Way forward
We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We assure you that we will attempt to maintain a reasonable timeframe for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.
Job description
NOTE: Immediate joiner
Product Marketer
Job Description As a Product Marketer, a B2B SaaS Healthcare startup working youre expected to Be an expert on our buyers and users problems, workflows, concerns and daily frustrations around Healthcare SaaS and Radiology based Technology Be an expert on Synapsica’s products Reconcile the above two by translating product features into customer benefits Position Synapsica as the first entrant of its kind in the marketplace Tactical, day-to-day expectations from the Product Marketer are: Interview buyers and users to deeply understand their problems and challenges Interview happy customers and create case studies, testimonials (video or written) to be used across the website and elsewhere Create sales enablement collateral like product presentations, cheatsheets, tech-specs, battlecards Keep the website and other collateral updated to reflect all product features accurately Help other teams in Marketing with channel/campaign/target-audience specific messaging guidelines Write PR releases, blogs, guest blogs and publish + syndicate them Plan and execute the launch of new product features Use market, competitor and value-based research to establish product pricing Speak about and present the product to internal and external audiences Work with Product Management to refine in-app content
Skills Communication skills: It’s important that you have a very high standard of written and spoken communication skills. Time management and Collaborative skills: This role will work with Marketing teams, Design team, Engineering, Sales and Customer Success, therefore it is important to have great time management and people collaboration skills. Self-Learning: You’ll have access to a lot of mentoring, but it’s always better if you’re an incredible self-learner who can either Google or reach out to the right people to learn more about a subject. Comfort in an unstructured environment: We are trying to disrupt the Healthcare Tech field for Radiology centres with first of its kind AI/ML solutions, which means we’re constantly coming across new situations where we don’t know the answers yet. It’s important that you can look at an unstructured problem, give it some structure, and chart a robust path forward. You’re hardworking, planned and punctual Respectful of peers and juniors by default, and can disagree with a point-of-view with data & empathy, but without disagreeing with the person
Requirements 2 to 4 years of SaaS product marketing experience, but quality of experience is far more important than years of experience First hand experience of setting up on page SEO in previous work experience You’re deeply familiar with the usual SaaS tools like Zoho (or any marketing automation and CRM tool), Google Analytics, Hotjar, etc
Responsibilities
- Own the messaging, style and tone of voice for TraceX
- Own the content strategy and calendar for different forms of content published by TraceX across its channels
- Custodian of the TraceX content guidelines and playbook, to be followed by employees across the organization when creating content for public consumption
- Develop editorial guidelines including for style and tone, creating enablement and training resources for stakeholders
- Work with a cross-departmental team, maintain the master content calendar for all web platforms including social media, website, and blogs
- Identify key segment pain points & communicate product value proposition across various channels
- Develop product messaging that differentiates new products and services from others in the market
- Communicate and develop content that show the value of new products and services for prospects and customers across different buying stages
- Own + Support in creating product content such as case studies, videos, website content, and blog posts
- Editorial responsibilities - Ensure stringent quality control for all external content being published on TraceX’s channels – social media, email newsletters, Press Releases, External articles etc.
-
Collaborating with stakeholders such as freelance writers, editors, social media and brand marketers, and SEO specialists to create and refresh content to capture crucial SERP real estate
Qualifications:
- 5+ years experience in B2B SaaS or relevant fields
- Tools Expertise: Experience on tools like WordPress, AHREF, Google Analytics, SEMRush, Ubersuggest, or their equivalent
- Mastery of spoken & written word with excellent communication skills
- Strong SEO knowledge and experience of search engine optimization practices, including ON Page and OFF Page Optimization
- Sound judgment and decision-making ability in complex, ambiguous situations
- Efficient project management and stakeholder management skills to scale content marketing programs
We are looking for Marketing Executive with a background on conventional Marketing as well some hands on knowledge on digital Marketing & Content Marketing.
Job Description
Marketing
1. Engage & Nurture -Top Gyms , Top Trainers ,Top Body Builders , Channel Partners ,Fitness Chains ,Customer Database through email campaigns, Whatsapp broadcast, Personal calling . Create communities & actively engage with the fitness ecosystem.
2. Enquiry Management - Generate qualified leads through marketing efforts.
3. Engage and coordinate with creative Design team ,Video & Photography team.
4. Create ,Consolidate & Maintain tools for presentation for Sales & business development Team and support the field sales team with required marketing material.
5. Create & Maintain database of all creatives, contacts & Content.
6. Engage with the existing customers & Work on measuring & Improving Customer Satisfaction ,Engagement ,Experience & Retention .
7. Market Research (Field & Online) – Tracking the competition very closely to identify the developments & Market trends .
8. Generate qualified leads through marketing efforts.
9. Gather Market Intelligence , Study Market requirement & Competition with respect to Pricing ,Product Range ,Offering , Strategy .
10 Devote 10% of the time for Sales to get exposure to ground realities and understand the Customer insight.
11. Candidate having Sales background to drive the conventional marketing role will be helpful.
Skills Required
1. Organisation & Planning skills -
2. Creativity
3. Communication Skills
5. Networking Ability
6. Multi tasking Ability
7. Ability to interface with multiple stake holders effectively
8.Ability to work under self imposed deadlines
9. Out of Box thinking
10. Willingness & readiness to Travel.
Candidate should have at least 2-3 years experience in developing marketing strategies and should have worked in Sales .Passion for sports & fitness will be an added advantage .
Designation - Marketing Executive.
Someone wanting and willing to work in high paced, deliverable driven work culture.
Responsibilities
- Need to gain good understanding of the product, business and brand to marry them together
- Devise marketing strategies on social media, digital platforms, business partners and on the product to drive company goals
- Conduct user research to understand the gaps in the product, business and brand
- Devise brand communications strategy with the product and business aspect into it
- Translate technical information and product features to potential users
- Follow and analyze market trends to position our products
- Develop end to end product marketing strategies
- Run marketing campaigns across channels including and not limited to all forms of digital marketing
- Test and evaluate features using relevant KPIS from users
- Collaborate with Product Manager to continue improving the products
- Collaborate effectively and remotely with team to implement strategies
Requirements
- Atleast 2 years experience where you have actively used digital channels for marketing
- Experience in market analysis and working knowledge of web analytics tools
- Excellent communication skills
- Sharp analytical & strong quantitative skills
- Attention to detail
- Prior experience in a B2C startup company
- Bonus if you have experience in fintech or teenager focussed startup
We’re on the lookout for a data-savvy Growth Marketing Manager to develop and execute marketing strategies to increase awareness and adoption of the product.
Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies in online media and/or SaaS companies.
- The key performance metric for the role will be growth in pages views & Inc42 plus subscriptions
- It is essential the person understands funnel based marketing centred around content & engagement
- It is of utmost importance to have an experience of marketing automation at scale
- Devise B2B, B2C integrated marketing campaigns with the aim of acquiring and retaining customers
- Find and target audiences & accordingly onboard/execute paid social media marketing, content aggregations and influencer marketing plans
- To sustain India’s largest tech media platform it takes qualitative content marketing & automation at scale along with data-backed decisions, heavy testing, the feedback loop to drive product and editorial.
Give your career a lunar slingshot, we are an equal opportunity employer.
Follow CutshortSubodh Popalwar
Software Engineer, Memorres