Product Marketing Manager

Product Marketing Manager — ADDA

Location: Bengaluru / Remote-friendly, must be living in Apartment Complex

Read this First: Is this role right for you?

This role is about marketing to our existing customers, not winning new ones.

As our Product Marketer, you'll help customers:

1. See the value. Understand which of their everyday problems each ADDA feature solves.
2. Use it well. Know exactly how to adopt and get the most out of those features.

Your north-star metric is customer retention. You succeed when customers use more of ADDA, get more value from it, and stay with us.

This role is not about acquisition. If most of your experience is in performance marketing, growth marketing, SEO, paid campaigns, or converting prospects into paying users, this role won't be the right fit. We'd rather tell you that now than waste your time.

Responsibilities

1. Product marketing inside and outside the product. Inside, that means in-product nudges, pop-ups, tooltips, walkthrough videos, and notifications. Outside, it means social posts, blogs, website pages, emails, and WhatsApp communication. Both are yours, end to end.
2. Launching new releases. Tell customers what's new and persuade them to start using it.
3. Driving ongoing adoption. Run continuous programs such as Feature of the Month, customer success stories, feature highlights, and social content, so features get discovered, adopted, and used regularly.
4. Keeping every asset current. Update the website, decks, USP docs, pricing, screenshots, and case studies as the product evolves.
5. Shaping features from the start. Work with Product Managers at the PRD/FS stage to agree on the pain points, benefits, product marketing plan, and discoverability of each feature.

What we're looking for

• 4–6 years in product marketing at a B2B SaaS product company
• Evidence of owning a launch end to end: positioning through to adoption, not just producing the assets someone else specified
• Strong creative skill across formats — blogs, product pages, emails, in-product copy, setup guides, social posts and other shareables, videos
• Comfort with numbers: you can pull product usage data, read a funnel, and say honestly whether something worked
• The discipline to run a content calendar.
• Hands-on experience on visuals and short videos (Canva, editing, or strong AI-tool leverage)

Why ADDA?

• ADDA is a Make in India, profitable and 17 years old globally trusted SaaS product — 25,000+ communities, 7.5M+ residents, 10+ countries.
• You sit between Product and Marketing with real ownership and a direct line to leadership
• Remote-friendly. Competitive salary

We are looking for a hands-on Senior Product Manager to own product adoption, roadmap planning, and delivery.

You will use product analytics and direct user research to understand how retailers and internal teams use Eazeebox. You

will identify adoption barriers, prioritise the right product interventions, and work with design and engineering to deliver

measurable improvements.

You will also convert the product roadmap into a realistic engineering plan. This includes clear requirements, estimation,

capacity planning, dependency management, release planning, and post-release measurement.

This is not a marketing role or a project-coordination role. Marketing will own acquisition, campaigns, cohort

communication, trade marketing, and market activations. You will own the product experience and the roadmap that

improves it.

What You Will Own

Product Analytics and Adoption

• Define and track product funnels, feature usage, conversion, retention, and cohort behaviour.

• Analyse how retailers use registration, search, stock visibility, offers, cart, checkout, payments, credit, reorder, and

delivery tracking.

• Track app-led versus salesperson-assisted ordering.

• Identify where users abandon or bypass product workflows.

• Combine usage data with retailer interviews, sales feedback, and operational observations.

• Determine whether low adoption is caused by product, marketing, sales, data, or operational issues.

• Define success metrics before development and measure impact after release.

• Improve, simplify, or discontinue features based on evidence.

Product Roadmap

• Translate company goals and user problems into prioritised product initiatives.

• Evaluate opportunities based on business impact, user value, evidence, effort, dependencies, and risk.

• Balance adoption features, operational improvements, defects, reliability, and commercially relevant technical debt.

• Write clear product requirements, workflows, user stories, and acceptance criteria.

• Work closely with retailers, sales, warehouse, fulfilment, finance, category, and support teams.

• Prevent unstructured stakeholder requests from disrupting agreed priorities.

Engineering Planning and Delivery

• Break roadmap initiatives into deliverable releases, epics, and development-ready stories.

• Work with engineers to obtain estimates and understand technical dependencies.

• Map roadmap commitments against actual engineering capacity.

• Maintain sprint, monthly, and quarterly delivery forecasts.

• Track planned versus completed work, carryover, blockers, and estimation variance.

• Make clear what will be displaced when urgent work is introduced.

• Coordinate product, design, engineering, testing, business acceptance, and release readiness.

• Communicate delivery risks and roadmap changes early.

Engineers will own technical estimates. You will own converting those estimates into a credible product and delivery plan.

Product Quality and Long-Term Development

• Ensure major initiatives receive appropriate engineering review before roadmap commitment.

• Require engineering sign-off on architecture, scalability, security, reliability, testing, and maintainability.

• Ensure critical releases have testing, monitoring, verification, and rollback plans.

• Prioritise technical work when it materially affects orders, payments, pricing, inventory accuracy, customer trust,

release speed, or expected growth.

• Balance short-term adoption priorities with the ability to operate and extend the product reliably.

The Product Manager owns the user problem, requirements, priority, and expected outcome. Engineering owns technical

design and technical sign-off. Product and Engineering jointly own release readiness.

What We Are Looking For

• 4–7 years of experience, including at least 2–3 years owning a software product.

• Strong product analytics skills across funnels, cohorts, conversion, retention, and feature adoption.• Evidence of using data and user research to make roadmap decisions.

• Experience taking products from discovery through requirements, delivery, launch, and measurement.

• Strong roadmap prioritisation and stakeholder-management skills.

• Experience with engineering estimation, capacity planning, sprint planning, and release forecasting.

• Ability to understand APIs, data flows, databases, and system integrations.

• Strong written and verbal communication.

• Willingness to regularly meet retailers and shadow internal users.

• Ability to operate independently in a lean, fast-moving organisation.

• Experience in B2B commerce, retail technology, supply chain, logistics, fintech, payments, inventory, or ERP-

integrated products will be preferred.

We believe that experience is everything. Experience.com has built the most impactful Experience Management Platform (XMP) available anywhere, with features to drive operational and behavioral change, in real-time, during the moments that matter. XMP delivers impactful business outcomes including increased customer satisfaction, brand loyalty, online reputation and visibility, as well as improved employee engagement, and compliance - making every experience matter more.

Founded in 2015 and originally founded as SocialSurvey, Experience.com is headquartered in San Ramon, Calif. and backed by SavantGrowth (fka Kennet Partners), Silicon Valley Data Capital, Tri-Valley Ventures, and Wilson Sonsini Goodrich & Rosati.

Indian Registered name: Buyers Road India Private Limited

URL: www.experience.com

Job Description

This is a remote position.

Our Core Value

• Client Success: Our clients’ success is our success
• Extreme Ownership: We own our work and its outcomes fully
• Proactive Collaboration: Teamwork elevates us all 
• Quality with Pragmatism: We aim for excellence with a focus on practical solutions
• Effective Feedback: Honest, constructive feedback fosters improvement
• Proactive Collaboration: Teamwork elevates us all

Experience Level

​We're looking for a seasoned Product Manager with at least 4 years of experience building user-centric products. You should be a "product craftsperson" who can demonstrate a history of driving tangible, impactful results

Role Overview 

As a Product Manager, you will be responsible for the entire product lifecycle, from initial concept to launch and beyond. You'll act as the central hub, working with stakeholders and clients to define product roadmaps and success metrics.

A key part of your role will be to deeply understand customer and business needs and translate them into clear, actionable requirements for the development team. You will own the product backlog, analyze performance data to identify opportunities, and partner closely with design and engineering to ensure successful execution

Key Responsibilities

• Product Strategy & Execution: You will define and document product requirements, create and maintain a prioritized backlog, and ensure business needs are met throughout the design, development, and delivery phases.
• Data-Driven Decision Making: You will use your strong analytical and problem-solving skills to gather, analyze, and interpret data to prove or disprove hypotheses and guide product evolution. Expertise in Excel and SQL is essential for this.
• Stakeholder & Client Management: You will communicate with internal and external teams, including clients, to manage expectations, present product status, and gather feedback. Strong consultative, listening, and presentation skills are crucial.
• Cross-Functional Collaboration: You will coordinate with various teams—including design, engineering, sales, and support—to build, manage, and evolve the product. A solid understanding of software engineering concepts will help you drive product strategy effectively

Requirements

What We're Looking For

• Product Mindset: You'll be a central figure, coordinating with various teams to build and support the product
• Agile Experience: You must have experience working within Agile and Extreme Programming methodologies in a continuous deployment environment
• Technical Acumen: You should have a solid understanding of software engineering concepts to help drive product strategy
• Exceptional Communication: You should have strong consultative, listening, and presentation skills to effectively communicate with clients and stakeholders
• Analytical and Problem-Solving Skills: We need someone with a strong ability to understand complex business environments and to dive into data using Excel and SQL to derive meaningful insights.
• Attention to Detail: You will need to create clear and precise product documentation and assist in the sales and pre-sales process

Benefits

What We Offer 

• Dedicated Learning & Development Budget: Fuel your growth with a budget dedicated solely to learning.  
• Conference Talks Sponsorship: Amplify your voice! If you’re speaking at a conference, we’ll fully sponsor and support your talk. 
• Cutting-Edge Projects: Work on exciting projects with the latest AI technologies   
• Employee-Friendly Leave Policy: Recharge with ample leave options designed for a healthy work-life balance. 
• Comprehensive Medical & Term Insurance: Full coverage for you and your family’s peace of mind. 
• And More: Extra perks to support your well-being and professional growth. 

Work Environment 

• Remote-First Culture: At Incubyte, we thrive on a culture of structured flexibility — while you have control over where and how you work, everyone commits to a consistent rhythm that supports their team during core working hours for smooth collaboration and timely project delivery. By striking the perfect balance between freedom and responsibility, we enable ourselves to deliver high-quality standards our customers recognize us by. With asynchronous tools and push for active participation, we foster a vibrant, hands-on environment where each team member’s engagement and contributions drive impactful results. 
• Work-In-Person: Twice a year, we come together for two-week sprints to collaborate in person, foster stronger team bonds, and align on goals. Additionally, we host an annual retreat to recharge and connect as a team. All travel expenses are covered. 
• Proactive Collaboration: Collaboration is central to our work. Through daily pair programming sessions, we focus on mentorship, continuous learning, and shared problem-solving. This hands-on approach keeps us innovative and aligned as a team. 

Incubyte is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

We are looking for a driven and analytical Product Manager to lead the planning, development, and continuous improvement of our digital products. The candidate will work closely with engineering, design, marketing, sales, and business teams to translate customer and business needs into successful product solutions.

Key Responsibilities

• Define and communicate the product vision, strategy, and roadmap.
• Gather and analyze customer, market, and business requirements.
• Translate requirements into clear product specifications, user stories, and acceptance criteria.
• Prioritize features and maintain the product backlog.
• Work closely with developers, designers, QA, and other stakeholders throughout the product development lifecycle.
• Conduct market and competitor research to identify opportunities.
• Coordinate product launches and feature releases.
• Track product performance using relevant KPIs and analytics.
• Collect and analyze customer feedback to improve the product.
• Identify usability issues and recommend product enhancements.
• Participate in Agile/Scrum activities, including sprint planning and reviews.
• Ensure product initiatives align with overall business objectives.

 About the position: Weare seeking a highly motivated and experienced Marketing manager for our Demand Generation efforts for a fast growing SaaS company. This is a high-impact role, where you will be responsible for driving growth and revenue through outbound across channels. As a Demand Generation Manager, you will be responsible for coming up with both strategic and tactical plans to deliver growth both in terms of revenue and brand value. The ideal candidate should have experience in demand generation and a deep understanding of the sales process.

About EasyEcom: EasyEcom is an industry-leading omnichannel order & warehouse management solution for eCommerce businesses and multichannel retailers like Epigamia, Mondelez International, My Glamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over 7000+ global clients, a handful of dedicated team members to 110+ members strong team, and being VC funded, we are continuing to expand over and beyond!

Responsibilities:

● Develop and drive business with Digital marketing strategies.

● Proficiency in Google Analytics and Search Marketing

● DataDriven decision making

● Email Marketing Metrics and Planning

● Work closely with the sales and marketing team to align efforts and drive revenue.

● Use data and analytics to measure and improve the performance of the demand generation efforts.

● Develop and maintain relationships with partners, influencers, and other stakeholders.

● Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts

● Monitor industry trends and stay-up-to-date on new technologies and techniques.

● Conduct market and customer research to identify opportunities and challenges.

● Internal Analysis- Distinctive Competencies & Competitive Advantage. ● Create and manage demand generation budget and forecasts

● Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue.

● Identify and resolve challenges and conflicts within the demand generation process

Requirements:

● Bachelor’s degree in marketing or related field.

● 2-3years of experience in demand generation or B2B/E-Commerce space.

● Experience in managing paid search campaigns, demand generation, email marketing.

● Understanding of multiple customer flows and proficiency in marketing automation & CRM software.

● Strong analytical skills, with experience analyzing data and making data-driven decisions

● Knowledge of sales techniques and strategies

● Excellent communication & collaboration skills

● Ability to prioritize and manage multiple tasks and projects

● Knowledge of data analysis and visualization tools, such as Tableau, is a plus.

Strong Senior Product Manager — Vertical Products (Fintech, Growth & Conversion) Profile

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Mandatory(Experience 1)- Must have 7+ years of product management experience, with the most recent 3 years spent owning a consumer-facing product surface (app, web funnel, onboarding, checkout, or equivalent B2C surface

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Mandatory(Experience 2)- Must have a metric-backed track record improving numbers — owned numbers, a steady experimentation cadence (A/B tests, rollouts, readouts), and comfort with analytics: funnels, cohorts, drivers, causal reasoning, measurement hygiene

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Mandatory(Experience 3)- Must be fluent with AI — active, habitual use of AI tools (ChatGPT, Claude, Gemini, Perplexity, or equivalent) in daily product practice

5

Mandatory(Stakeholder Mgmt)- Must be able to act as the primary link between business leaders, tech teams, design teams and external partners — communicating roadmap, priorities, trade-offs, and performance readouts to senior stakeholders

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Mandatory(Product Writing & Agile Delivery) - Must have strong product writing — problem briefs, PRD-lite/user stories, experiment plans, decision logs — and deep working command of Agile frameworks and tools

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Mandatory(Company) - Must be from Top B2C product company (FinTech , InsuranceTech is the priority)

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Mandatory (Age) - Candidate's age should be below 32 years