Product Marketing Manager

Outdoor Marketing Manager:

Location: Worli

Job Overview:

We are looking for an energetic, people-oriented, and strategy-driven Outdoor Marketing & Campus Outreach Executive who will represent our brand at colleges, events, exhibitions, festivals, and public platforms. The primary responsibility of this role is to plan and strategise on-ground outreach activities, build strong relationships with colleges, and recruit Campus Interns/Ambassadors who will further engage students from their own colleges to create content for our platform.

This role is ideal for someone who enjoys meeting new people, traveling, planning outreach strategies, and promoting opportunities in a creative and impactful way.

Key Responsibilities:

* Plan and strategise on-ground marketing and campus outreach activities for colleges, events, exhibitions, and festivals.

* Visit colleges for events, exhibitions, and festivals to promote our internship programs.

* Identify and onboard college interns/campus coordinators who will act as a bridge between our company and their college students.

* Explain internship roles, content creation opportunities, and benefits clearly to students and faculty coordinators.

* Build and maintain relationships with college authorities, placement cells, clubs, and student leaders.

* Ensure onboarded interns actively approach students from their college to create content for us.

* Appear in front of the camera during events, exhibitions, and festivals for interviews, reels, promotional content, and brand representation.

* Coordinate with the internal team to share updates, progress, and feedback from the field.

* Maintain records of colleges visited, interns onboarded, and student engagement metrics.

* Represent the company professionally during all outdoor activities, events, exhibitions, and festivals.

Skills & Requirements:

* Strong communication and interpersonal skills.

* Confident, presentable, and comfortable speaking and appearing on camera.

* Ability to strategise and execute on-ground marketing plans independently.

* Willingness to travel locally and work on-field.

* Basic understanding of social media, content creation, or digital marketing is a plus.

* Self-motivated, result-oriented, and capable of working independently.

* Prior experience in field marketing, campus outreach, or sales is an advantage (but not mandatory).

About Us:

WisdmLabs is a leading web development company offering quality products and services, with a focus on building SaaS products, WordPress and open source technologies. We're a young, vibrant team driven by our values and mission to build simple solutions that delight customers. We offer a dynamic environment that encourages innovation, rapid learning, and adaptability.

Job Summary:

The software engineer will be responsible for both back-end and front-end development, including creating and maintaining WordPress plugins.

Responsibilities and Duties:

• Design and implement new features and functionalities for WordPress-based solutions.
• Create and maintain technical documentation for all development work.
• Develop scalable and maintainable web-based applications using PHP/MySQL.
• Manage project tasks, timelines, and communication effectively.
• Deliver solutions following engineering best practices and coding standards.
• Create and execute test cases to ensure quality and reliability of developed work.
• Provide technical support and assistance to resolve client issues.

Required Skills and Qualifications:

• Bachelor’s degree in computer science or a related field with 1 to 4 years of experience as a WordPress developer.
• Expertise in creating WordPress plugins (hooks and filters) and themes from scratch.
• Proficiency in debugging, wp_query, meta_query, wp-cli, and Git.
• Experience with page builders like Elementor and Gutenberg, along with localization (i18n).
• Familiarity with eCommerce plugins (e.g., WooCommerce) and eLearning plugins (e.g., LearnDash).
• Strong coding logic, analytical skills, and ability to design test scenarios.
• Excellent written and verbal communication skills, especially for interacting with US/UK clients.
• Enthusiasm for learning and adapting to new technologies.
• Team player with experience in direct client interaction (preferred).

Compensation: based on your performance in the interview and your current salary.

Why Join Us?

• Opportunity to work on exciting projects with a talented team.
• Continuous learning and professional development opportunities.
• Friendly and inclusive work environment.
• Chance to make a real impact and grow your career.
• 5 days working (Saturday & Sunday week-off)
• Remote working

Preferred Qualifications: Graduation

Location: Remote

Type: Full-Time

About ANAROCK and myHQ

Founded in 2017 by industry veterans, ANAROCK is India's fastest-growing prop-tech company.

ANAROCK is now launching India's largest aggregation platform for Indian real estate brokers and developers to transform how real-estate transactions happen. By providing real-time inventory and accurate information for thousands of properties, - the platforms aim to assist real-estate brokers in the entire transaction journey and helping them increase productivity.

myHQ (by ANAROCK) is India’s largest flexible workspace platform – present across 20 cities. myHQ is changing the way commercial real-estate works by providing on demand / remote workspace solutions to individuals and enterprises.

About the role

We are looking for experienced, enthusiastic product manager to join our product team. You will be leading development of new prop-tech platforms within the ANAROCK Group – Broker Platform and myHQ. Here at ANAROCK, you’ll take on responsibility of building new products ground up as part of new initiatives charter

If you join us, you’ll be an early team member in helping shape:

• Our company culture & product practices
• People that we hire
• The direction & focus of our products

This is an exciting opportunity if you are looking to grow your career and working at a growth stage product company. You will be given complete autonomy and the right team to hit your metrics.

Key Responsibilities

• Identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth
• Translate product strategy into product goals, its road-map and delivers goals in line with product strategy
• Creating elaborate mock-ups and wireframes with industry standard prototyping tools
• Defining success metrics and analysing product performance
• Managing the entire product life cycle from strategic planning to day-to-day operations in the product life-cycle.
• Working closely with the Engineering team to deliver on the agreed timelines and removing internal/external hurdles
• Groom and manage a team of product managers and analysts

Desired Skills/ Experience

• 4+ years of experience in product management
• First principle thinking and a strong execution mentality
• Data driven with strong analytical and quantitative skills - ability to use data and metrics to back up assumptions, recommendations.
• Familiarity with iterative development principles and practices - breaking complex problems into small, achievable slices for early and frequent delivery.
• Experience with usability studies and user research.
• Strong collaboration & effective communication skills.
• Comfortable with analytics tools like Firebase, MixPanel, CleverTap, etc. and knowledge of SQL

Nice to have

• Any previous experience with software development
• Built products from scratch or previous experience at working at a start-up

People & Culture

• Freedom to execute, an open culture with passionate and smart co-workers
• Performance oriented team driven by ownership and open to experimentation

Anarock in the news

• https://inc42.com/buzz/real-estate-consultant-anarock-buys-75-stake-in-flexible-workspace-platform-myhq/">Anarock acquires 75% stake in flexible workspace platform myHQ
• https://www.thehindu.com/business/anarock-acquires-tech-platform-apnacomplex/article33612285.ece">Anarock acquires tech platform ApnaComplex
• https://www.livemint.com/companies/news/anarock-to-launch-ai-led-proptech-tool-to-boost-housing-sales-11626763491487.html">Anarock to launch AI-led proptech tool

Key Team Members

• https://in.linkedin.com/in/sunil-mishra-74610915">Sunil Mishra – CSO, Anarock Group
• https://www.linkedin.com/in/utkarshkawatra/">Utkarsh Kawatra – CEO, myHQ
• https://www.linkedin.com/in/vinayak-agrawal-b2003958/">Vinayak Agarawal – CTO, myHQ

Other Perks / Benefits

• Comprehensive term and health insurance for you and your dependents
• Paid maternity / paternity leave to let you spend valuable time with your loved ones

• Building components for the company's advanced health tech platform using Java, Solr, SpringBoot, DialogFlow
• Communicating effectively in a cross-functional product development team and present ideas and solutions effectively
• Participating in technical planning and requirements gathering phases including design, code, test, troubleshoot, and document engineering software applications
• Developing the Code as per the requirements
• Working with product team and constructing the tech roadmap
• Designing, building and scaling the company's backend microservices
• Maintaining code integrity and organization
• Applying all quality requirements to make the code production ready
• Developing and deploying new features to facilitate related procedures and tools if necessary
• Developing documentation related to technical aspects and to facilitate current support, development, upgrades, or migrations
• Designing and building efficient, reusable, and reliable Java code
• Pro actively catching and fixing bugs, and providing support for the back end services
• Managing servers and infrastructure by keeping the lights on and refining the deployment architecture

• Manage the sales team to sell advertisement space and time.
• Maintain a good relationship with clients to ensure continuous business growth.
• Coordinate with Sales Head to set pricing for advertisements.
• Ensure on-time delivery and quality of advertisements.
• Ensure timely advertising billing and payment for customers
• Develop sales strategies to achieve short and long term sales revenue objectives.
• Review the sales processes and suggest improvements.
• Communicate regularly with customers and management to discuss advertising project progress, status, and issues if any.
• Develop innovative and creative ideas for increasing sales.
• Develop an overall budget and manage expenses within the budget.
• Prioritize customers based on revenue potential.
• Determine new sales opportunities by studying the latest market trends.
• Plan the advertising account activities such as identifying customers, managing resources, and setting deadlines.
• Determine the sales forecast and present the figures to the management and customers.
• Prepare sales presentations and proposals for customers.