Product Marketing Manager

at Kyrus Technologies llp

Posted by Nakul MJ

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Understand & develop the meaning of Growth Hacking

acadnion.com is an online interactive platform for students, teachers, and parents to communicate, discuss and engage in activities together to make learning effective and easy. Our mission is to ensure that students learn and teachers teach in a way that is effective and engaging so that learning is convenient and easy. At acadnion, we seek to ensure that students, teachers, and parents communicate comfortably with each other so that there are no barriers in learning. An ideal candidate needs to be passionate about the product and must possess the ability to convey the message properly. Core marketing skills are also a must. Should be able to communicate well and must be capable of leading a team. Key responsibilities include: • Technical content creation • Develop marketing programs to drive product adoption, revenue and value for customer segments. • Should be able to create and implement a thorough plan for product marketing • Should be capable of leading a team • Storytelling skills and customer interaction is a must Qualifications: •1-3 years’ experience in product marketing and digital marketing. •Ability to work independently in changing enviornments. •Strong communication and cross-group collaboration skills; must thrive working across organizational and cultural boundaries.

We are looking for a strong product marketer who understands SaaS and driving tech adoption with a product led approach. You will contribute towards building the vision and story for our Email Marketing brand - Constant Contact and will be leading efforts in managing product roll-outs, re-branding, pricing/promotions and customer engagement/retention. This profile requires coordination across various functions (Marketing, Product, Sales & Support) and the candidate should be able to convey complex constructs and ideas in simple words to stakeholders.

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At FusionCharts, we build industry leading data visualization components. Aimed at developers who need to add delightful charts to their Web and Enterprise applications, it is currently being used by over 26,000 organizations and 850,000 users in 118 countries - including 80% of Fortune 500 companies. Roles & responsibilities: Understand audience clusters, segment them by relevant attributes, and define an outreach program for each segment, with clear goals Use past + experimental data to choose the right channels, allocate budgets, and deliver pertinent messaging across mediums, with clear hypothesis and measurements Define funnels for different clusters of campaigns, and then tie them to MQL goal, with clear metrics (CAC, LTV, etc.) for each cluster Create engagement programs for existing customers and users Own all digital assets like web, collaterals, emails, social, etc., and ensure they are optimized to help us achieve our goals, by digging into analytics and doing relevant VoC experiments Work with cross functional teams (sales, support and engineering) to define product pitch, differentiators, etc. Skills required: Should have built and marketed web-based software products, to a global audience Should have strong understanding of the developer/programmer mindset Should be able to lead a team based on well-defined metrics and goals What's it like to work at FusionCharts: At FusionCharts, we work hard. Constantly making products that push the extremities of the web is no mean task. However, at the same time, we are a young, fun and dynamic company. So, while at work, you can be around some of the friendliest and funniest people you will ever meet, and have a laugh riot. We believe in people who are constantly willing to learn and beat their best. We don't care about where you studied or what your certification is; just how good you are at what you do is sufficient for us. So, if you think you have it in you to be a part of our family, we welcome you. You will be working independently, learning on the job. Training only lasts a couple of weeks, not entire months, and you go live right after that A brand that is already known and trusted the world over (we sell in 118 countries), and is an inspiration for Indian software product companies An environment where creative ideas are always welcome, no matter what your role and designation is Less meetings, structures, and policies. More work For anything you do, the buck stops with you Everyone loves making customers happy A young and dynamic environment with the average age of employees below 30 Lots of parties, pizzas, movies, and more Your photo and bio for the world to see @ http://www.fusioncharts.com/company/team/

At FusionCharts, we build industry leading data visualization components. Aimed at developers who need to add delightful charts to their Web and Enterprise applications, it is currently being used by over 26,000 organizations and 850,000 users in 118 countries - including 80% of Fortune 500 companies. We are looking for technical evangelists who can help us drive further adoption of FusionCharts products across the world, and make it the most pervasive data visualization component. The work involves building and showcasing interesting apps using FusionCharts Suite, helping our users make better visualizations using FusionCharts Suite, writing technical blog posts and guest articles, taking part in tradeshows to evangelize our products and providing inputs to product management. You will be donning multiple hats - Developer, Sales Engineer, Community Manager and sometimes Customer Support too! Roles & responsibilities: Be a customer advocate to represent the demands of today’s developer, and work with engineering team to carve out a path for this Build interesting integrations of FusionCharts with popular JavaScript libraries and frameworks, popular web applications and PaaS platforms Represent FusionCharts in conferences and tradeshows, both domestic and international, either as a speaker or as part of our booths Engage existing customers and prospects through webinars on topics related to web technologies or data visualization Interact with customers on various platforms and communities to understand their requirements and solve their problems Create technical “how to” content in the form of blogs, videos, and articles to support the marketing and sales teams Work with the Sales Teams to answer pre-sales and post-sales technical questions Look for opportunities to promote FusionCharts products, both online and offline Skills required: 3+ years of experience in design and development of interesting web applications Very good knowledge of JavaScript (including popular frameworks) and CSS Good experience in working with databases Ability to communicate to a technical audience through blogs, guest articles, forums posting, or other online community support Ability to present to a live audience Empathetic to customer requirements, and ability to translate their needs into solutions Excellent written and verbal communication skills What's it like to work at FusionCharts: At FusionCharts, we work hard. Constantly making products that push the extremities of the web is no mean task. However, at the same time, we are a young, fun and dynamic company. So, while at work, you can be around some of the friendliest and funniest people you will ever meet, and have a laugh riot. We believe in people who are constantly willing to learn and beat their best. We don't care about where you studied or what your certification is; just how good you are at what you do is sufficient for us. So, if you think you have it in you to be a part of our family, we welcome you. You will be working independently, learning on the job. Training only lasts a couple of weeks, not entire months, and you go live right after that A brand that is already known and trusted the world over (we sell in 118 countries), and is an inspiration for Indian software product companies An environment where creative ideas are always welcome, no matter what your role and designation is Less meetings, structures, and policies. More work For anything you do, the buck stops with you Everyone loves making customers happy A young and dynamic environment with the average age of employees below 30 Lots of parties, pizzas, movies, and more Your photo and bio for the world to see @ http://www.fusioncharts.com/company/team/

Job Description: We are looking for an amazing, data-driven Product Marketing Head to own the majority of the marketing funnel for our company. You will be in charge of Setting up a team of 10; you’ll have ownership over the marketing plan and work closely with the senior management team. Using ‘online’ channels to nurture new clients through the sales pipeline, you’ll be able to implement successful lead generation programs supported by some classic brand building activities to drive ‘sign ups’. Your role will involve: • Strategic Marketing; create a robust marketing plan, working closely with key stakeholders to get buy-in and help implement it • GTM Planning; segment the market and develop a plan to acquire new clients using innovative online channels • Online Marketing; work with specialist agencies across display advertising, SEO, PPC, affiliates and social media • Direct Marketing; develop & execute an e-CRM content strategy to nurture leads into the sales funnel • Brand Marketing; plan and execute relevant events, complimented by a webinar series • Analysis; tight measurement of the ROI & pipeline analysis • Budget Management • Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.). • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers). • Optimize our marketing automation and lead nurturing processes through email, content, and social channels. • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers. • Grow our email list organically, not through bought or rented lists. • Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends. • Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.). • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers. • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends. • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email. Skills & experience must have: • An up & coming marketer, ideally from the technology sector, you’ll have demonstrable experience of operating in a start-up environment. With the ability, commercial acumen and gravitas to manage a big team, you’ll have a strong ‘online’ focused marketing background with an obsession on ROI. • MBA or PGDBM degree or equivalent work experience. • Past experience in digital marketing, product marketing, SAAS Marketing and/or product management, classic B2B marketing experience from a new technology sector. SaaS experience would be an advantage • A heavy emphasis on using online channels to drive ‘sign ups’ and awareness, with strong nurturing experience and an obsession for ROI • Strategic and commercial ability to own the marketing plan with a hands on approach • Excellent communicator and creative thinker, with an ability to use data to inform all decisions. • Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers. • Entrepreneurial, hungry, flexible, comfortable in a fast growing business • Fluency in English – both verbally & in writing

We are looking for someone to lead marketing for Leap Beyond - online and offline

Searce is a Cloud, Automation & Analytics led business transformation company focussed on helping futurify businesses. We help our clients become successful by helping reimagine ‘what's next’ and then enabling them to realize that ‘now’. We processify, saasify, innovify & futurify businesses by leveraging Cloud | Analytics | Automation | BPM. Humble: Happy people don’t carry ego around. We listen to understand; not to respond. Adaptable: We are comfortable with uncertainty. And we accept changes well. As that’s what life's about. Positive: We are super positive about work & life in general. We love to forget and forgive. We don’t hold grudges. We don’t have time or adequate space for it. Passionate: We are as passionate about the great vada-pao vendor across the street as about Tesla’s new model and so on. Passion is what drives us to work and makes us deliver the quality we deliver. Innovative: Innovate or Die. We love to challenge the status quo. Experimental: We encourage curiosity & making mistakes. Responsible: Driven. Self motivated. Self governing teams. We own it. We welcome *really unconventional* creative thinkers who can work in an agile, flexible environment. We are a flat organization with unlimited growth opportunities, and small team sizes – wherein flexibility is a must, mistakes are encouraged, creativity is rewarded, and excitement is required.