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Product Marketing Manager
Product Marketing Manager
Affairal's logo

Product Marketing Manager

Govind Balakrishna's profile picture
Posted by Govind Balakrishna
5 - 100 yrs
₹7L - ₹50L / yr
Bengaluru (Bangalore)
Skills
Product Marketing
Technology Marketing
Growth Hacking
Pricing Strategy
Copy Writing
Mobile App Marketing
Social Media Marketing (SMM)
Digital Marketing
Also will be looking head of marketing position, let's discuss this in detail, help us know u better email your CV to [email protected] Regards, Govind. +919972668335
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Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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About Affairal

Founded :
2016
Type
Size
Stage :
Raised funding
About

We Personalize fashion shopping in real time. Period ! 

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Govind Balakrishna
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Working at Apptroit Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

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Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

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Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

  • Function as single point of contact for assigned markets to align their strategies to execution on digital channels
  • Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
  • Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
  • Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
  • Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
  • Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
  • Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

  • Bachelor’s degree in marketing, communication or related field
  • At least 5-7 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
  • Strong experience in driving B2B and/or B2C demand generation.
  • Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
  • Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
  • Experience in supporting global markets a plus
  • Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
  • Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

  • Strong analytical skills and data-driven strategy development
  • Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
  • Results orientation
  • Cross-industry subject expertise
  • Curiosity and ability to learn
  • Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
    Excellent communication and organizational skills, KPI Management.
  • Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
  • Excellent communication skills and presentable

Company Description

Apptroit is a leading Mobile App & Web Solution Development Company in the USA, UK, UAE and India and serving its clients across the globe. Also having proficient and dedicated Android app developers, iOS App developers, designers and digital marketing experts with a reputation for getting things done. We are well-versed in a variety of operating systems, networks, and databases. We work with just about any technology that a small business would encounter. We use this expertise to help customers with small to mid-sized projects.
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Subodh Popalwar's profile image

Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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