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Product Marketer
Product Marketer
Fampay's logo

Product Marketer

Janani Sathviga's profile picture
Posted by Janani Sathviga
2 - 6 yrs
₹10L - ₹25L / yr (ESOP available)
Remote, Bengaluru (Bangalore)
Skills
Marketing
Product Marketing
Marketing & Communication
positioning
Digital Marketing
About this role
 
With FamPay's mission being to become the most loved brand among the digital native young cohort of India, a Product Marketer at FamPay owns the Product narrative! You devise strategies and empower us to drive usage, delight customers and grow them. Your goal will be to effectively position and promote FamPay.
 
With teenagers being our primary target group, it shouldn't come as a surprise that the role requires you to be creative & unconventional with respect to your marketing strategies.
 
Apply if you have prior experience as a Brand Manager/Digital Marketer/Product Marketer or a similar role. If you are also someone who understands that teens are unique in their needs as compared to adults, you should be able to excel in this role!

Responsibilities

  • Need to gain good understanding of the product, business and brand to marry them together
  • Devise marketing strategies on social media, digital platforms, business partners and on the product to drive company goals
  • Conduct user research to understand the gaps in the product, business and brand
  • Devise brand communications strategy with the product and business aspect into it
  • Translate technical information and product features to potential users
  • Follow and analyze market trends to position our products
  • Develop end to end product marketing strategies
  • Run marketing campaigns across channels including and not limited to all forms of digital marketing
  • Test and evaluate features using relevant KPIS from users
  • Collaborate with Product Manager to continue improving the products
  • Collaborate effectively and remotely with team to implement strategies

Requirements

  • Atleast 2 years experience where you have actively used digital channels for marketing
  • Experience in market analysis and working knowledge of web analytics tools
  • Excellent communication skills
  • Sharp analytical & strong quantitative skills
  • Attention to detail
  • Prior experience in a B2C startup company
  • Bonus if you have experience in fintech or teenager focussed startup
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Fampay

Founded :
2019
Type :
Product
Size :
20-100
Stage :
Raised funding

About

FamPay is India’s first payment app for teenagers and their families. With FamPay, minors can do UPI, P2P and card payments without the need to set up a bank account. FamPay allows parents to send money to their kids below the age of 18, which they can spend securely any time, anywhere, under parent’s supervision. FamPay aims at making payments smooth and fun for children.
Read more

Connect with the team

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Aayush Gupta
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Janani Sathviga

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Shubham Vishwakarma

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