Product Marketer

Product Marketer at Fampay · Remote, Bengaluru (Bangalore) · 2 - 6 years · ₹10L - ₹25L / yr (ESOP available) · Raised funding · Remote friendly · Posted 27 Jan 2021

Product Marketer

at Fampay

Posted by Janani Sathviga

2 - 6 yrs

₹10L - ₹25L / yr (ESOP available)

Remote, Bengaluru (Bangalore)

Skills

Marketing

Product Marketing

Marketing & Communication

positioning

Digital Marketing

About this role

With FamPay's mission being to become the most loved brand among the digital native young cohort of India, a Product Marketer at FamPay owns the Product narrative! You devise strategies and empower us to drive usage, delight customers and grow them. Your goal will be to effectively position and promote FamPay.

With teenagers being our primary target group, it shouldn't come as a surprise that the role requires you to be creative & unconventional with respect to your marketing strategies.

Apply if you have prior experience as a Brand Manager/Digital Marketer/Product Marketer or a similar role. If you are also someone who understands that teens are unique in their needs as compared to adults, you should be able to excel in this role!

Responsibilities

Need to gain good understanding of the product, business and brand to marry them together
Devise marketing strategies on social media, digital platforms, business partners and on the product to drive company goals
Conduct user research to understand the gaps in the product, business and brand
Devise brand communications strategy with the product and business aspect into it
Translate technical information and product features to potential users
Follow and analyze market trends to position our products
Develop end to end product marketing strategies
Run marketing campaigns across channels including and not limited to all forms of digital marketing
Test and evaluate features using relevant KPIS from users
Collaborate with Product Manager to continue improving the products
Collaborate effectively and remotely with team to implement strategies

Requirements

Atleast 2 years experience where you have actively used digital channels for marketing
Experience in market analysis and working knowledge of web analytics tools
Excellent communication skills
Sharp analytical & strong quantitative skills
Attention to detail
Prior experience in a B2C startup company
Bonus if you have experience in fintech or teenager focussed startup

About this role

With teenagers being our primary target group, it shouldn't come as a surprise that the role requires you to be creative & unconventional with respect to your marketing strategies.

Responsibilities

Need to gain good understanding of the product, business and brand to marry them together
Devise marketing strategies on social media, digital platforms, business partners and on the product to drive company goals
Conduct user research to understand the gaps in the product, business and brand
Devise brand communications strategy with the product and business aspect into it
Translate technical information and product features to potential users
Follow and analyze market trends to position our products
Develop end to end product marketing strategies
Run marketing campaigns across channels including and not limited to all forms of digital marketing
Test and evaluate features using relevant KPIS from users
Collaborate with Product Manager to continue improving the products
Collaborate effectively and remotely with team to implement strategies

Requirements

Atleast 2 years experience where you have actively used digital channels for marketing
Experience in market analysis and working knowledge of web analytics tools
Excellent communication skills
Sharp analytical & strong quantitative skills
Attention to detail
Prior experience in a B2C startup company
Bonus if you have experience in fintech or teenager focussed startup

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About Fampay

Founded :

2019

Type :

Product

Size :

20-100

Stage :

Raised funding

About

FamPay is India’s first payment app for teenagers and their families. With FamPay, minors can do UPI, P2P and card payments without the need to set up a bank account. FamPay allows parents to send money to their kids below the age of 18, which they can spend securely any time, anywhere, under parent’s supervision. FamPay aims at making payments smooth and fun for children.