Responsibilities
- Need to gain good understanding of the product, business and brand to marry them together
- Devise marketing strategies on social media, digital platforms, business partners and on the product to drive company goals
- Conduct user research to understand the gaps in the product, business and brand
- Devise brand communications strategy with the product and business aspect into it
- Translate technical information and product features to potential users
- Follow and analyze market trends to position our products
- Develop end to end product marketing strategies
- Run marketing campaigns across channels including and not limited to all forms of digital marketing
- Test and evaluate features using relevant KPIS from users
- Collaborate with Product Manager to continue improving the products
- Collaborate effectively and remotely with team to implement strategies
Requirements
- Atleast 2 years experience where you have actively used digital channels for marketing
- Experience in market analysis and working knowledge of web analytics tools
- Excellent communication skills
- Sharp analytical & strong quantitative skills
- Attention to detail
- Prior experience in a B2C startup company
- Bonus if you have experience in fintech or teenager focussed startup

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Familiarity with database technology MySQL.
Proficiency with JS library jQuery.
Knowledge of AWS including EBS, EC2 Code Pipeline, and RDS.
Understanding of SDLC
Worked on any platform for version controlling and collaboration such as GitHub, git, or Jira.
Worked on implementations of API integrations to new or existing partners
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• Experience in developing micro services in Spring Boot or Node.js. Experience in security, transaction, Idempotency, log tracing,
distributed caching, monitoring and containerization requirements of Micro services. Experience in developing High Cohesion &
Loosely Coupled Micro Services
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understanding of OOPS concepts, Design principles and implementation of different type of Design patterns.
• Sound understanding of concepts like Exceptional handling, Serialization/Deserialization and Immutability concepts, etc. Good
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• Experience with Multithreading, Concurrent Package and Concurrent APIs
• Basic understanding of Java Memory Management (JMM) including garbage collections concepts.
• Experience in RDBMS or NO SQL databases and writing SQL queries (Joins, group by, aggregate functions, etc.)
• Hands-on experience with JMS. Hands-on experience in creating RESTful webservices and consuming webservices. Hands-on
experience with Spring.
• Hands-on experience with any of the logging frameworks (SLF4J/LogBack/Log4j)
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