Job description
NOTE: Immediate joiner
Product Marketer
Job Description As a Product Marketer, a B2B SaaS Healthcare startup working youre expected to Be an expert on our buyers and users problems, workflows, concerns and daily frustrations around Healthcare SaaS and Radiology based Technology Be an expert on Synapsica’s products Reconcile the above two by translating product features into customer benefits Position Synapsica as the first entrant of its kind in the marketplace Tactical, day-to-day expectations from the Product Marketer are: Interview buyers and users to deeply understand their problems and challenges Interview happy customers and create case studies, testimonials (video or written) to be used across the website and elsewhere Create sales enablement collateral like product presentations, cheatsheets, tech-specs, battlecards Keep the website and other collateral updated to reflect all product features accurately Help other teams in Marketing with channel/campaign/target-audience specific messaging guidelines Write PR releases, blogs, guest blogs and publish + syndicate them Plan and execute the launch of new product features Use market, competitor and value-based research to establish product pricing Speak about and present the product to internal and external audiences Work with Product Management to refine in-app content
Skills Communication skills: It’s important that you have a very high standard of written and spoken communication skills. Time management and Collaborative skills: This role will work with Marketing teams, Design team, Engineering, Sales and Customer Success, therefore it is important to have great time management and people collaboration skills. Self-Learning: You’ll have access to a lot of mentoring, but it’s always better if you’re an incredible self-learner who can either Google or reach out to the right people to learn more about a subject. Comfort in an unstructured environment: We are trying to disrupt the Healthcare Tech field for Radiology centres with first of its kind AI/ML solutions, which means we’re constantly coming across new situations where we don’t know the answers yet. It’s important that you can look at an unstructured problem, give it some structure, and chart a robust path forward. You’re hardworking, planned and punctual Respectful of peers and juniors by default, and can disagree with a point-of-view with data & empathy, but without disagreeing with the person
Requirements 2 to 4 years of SaaS product marketing experience, but quality of experience is far more important than years of experience First hand experience of setting up on page SEO in previous work experience You’re deeply familiar with the usual SaaS tools like Zoho (or any marketing automation and CRM tool), Google Analytics, Hotjar, etc
Subodh Popalwar
Software Engineer, Memorres
About Synapsica Technologies Pvt Ltd
Kubernetes
Amazon Web Services (AWS)
Docker
Python
MongoDB
React.js
NodeJS (Node.js)
Machine Learning (ML)
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Software Engineer, Memorres