
Job description
NOTE: Immediate joiner
Product Marketer
Job Description As a Product Marketer, a B2B SaaS Healthcare startup working youre expected to Be an expert on our buyers and users problems, workflows, concerns and daily frustrations around Healthcare SaaS and Radiology based Technology Be an expert on Synapsica’s products Reconcile the above two by translating product features into customer benefits Position Synapsica as the first entrant of its kind in the marketplace Tactical, day-to-day expectations from the Product Marketer are: Interview buyers and users to deeply understand their problems and challenges Interview happy customers and create case studies, testimonials (video or written) to be used across the website and elsewhere Create sales enablement collateral like product presentations, cheatsheets, tech-specs, battlecards Keep the website and other collateral updated to reflect all product features accurately Help other teams in Marketing with channel/campaign/target-audience specific messaging guidelines Write PR releases, blogs, guest blogs and publish + syndicate them Plan and execute the launch of new product features Use market, competitor and value-based research to establish product pricing Speak about and present the product to internal and external audiences Work with Product Management to refine in-app content
Skills Communication skills: It’s important that you have a very high standard of written and spoken communication skills. Time management and Collaborative skills: This role will work with Marketing teams, Design team, Engineering, Sales and Customer Success, therefore it is important to have great time management and people collaboration skills. Self-Learning: You’ll have access to a lot of mentoring, but it’s always better if you’re an incredible self-learner who can either Google or reach out to the right people to learn more about a subject. Comfort in an unstructured environment: We are trying to disrupt the Healthcare Tech field for Radiology centres with first of its kind AI/ML solutions, which means we’re constantly coming across new situations where we don’t know the answers yet. It’s important that you can look at an unstructured problem, give it some structure, and chart a robust path forward. You’re hardworking, planned and punctual Respectful of peers and juniors by default, and can disagree with a point-of-view with data & empathy, but without disagreeing with the person
Requirements 2 to 4 years of SaaS product marketing experience, but quality of experience is far more important than years of experience First hand experience of setting up on page SEO in previous work experience You’re deeply familiar with the usual SaaS tools like Zoho (or any marketing automation and CRM tool), Google Analytics, Hotjar, etc

About Synapsica Technologies Pvt Ltd
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Ideal Candidate
10+ years of experience in software/data engineering, with at least 3+ years in a leadership role.
Expertise in backend development with programming languages such as Java, PHP, Python, Node.JS, GoLang, JavaScript, HTML, and CSS.
Proficiency in SQL, Python, and Scala for data processing and analytics.
Strong understanding of cloud platforms (AWS, GCP, or Azure) and their data services.
Strong foundation and expertise in HLD and LLD, as well as design patterns, preferably using Spring Boot or Google Guice
Experience in big data technologies such as Spark, Hadoop, Kafka, and distributed computing frameworks.
Hands-on experience with data warehousing solutions such as Snowflake, Redshift, or BigQuery
Deep knowledge of data governance, security, and compliance (GDPR, SOC2, etc.).
Experience in NoSQL databases like Redis, Cassandra, MongoDB, and TiDB.
Familiarity with automation and DevOps tools like Jenkins, Ansible, Docker, Kubernetes, Chef, Grafana, and ELK.
Proven ability to drive technical strategy and align it with business objectives.
Strong leadership, communication, and stakeholder management skills.
1. Lead Nurturing and Qualification
- Engage with inbound leads from various channels such as website inquiries, social media, email campaigns, and referrals.
- Qualify leads based on their business needs, project scope, and budget.
- Identify key decision-makers and establish rapport with them.
2. Proposal Creation and Customization
- Understand client requirements for website development and digital marketing services, such as SEO, PPC, social media marketing, or branding.
- Work with internal teams to craft customized proposals that outline strategies, deliverables, timelines, and costs.
- Clearly articulate the value proposition of the company’s services to address client pain points and goals.
3. Effective Sales Meetings and Pitches
- Conduct virtual or in-person meetings to present proposals, demonstrate capabilities, and address client queries.
- Build trust and establish the company as a strategic partner for the client’s digital transformation journey.
4. Negotiation and Deal Closure
- Negotiate contracts and pricing to create win-win solutions while ensuring alignment with the company’s profitability targets.
- Overcome objections and instill confidence in clients to proceed with the project.
- Ensure timely closure of deals to meet sales targets.
5. Sales Pipeline Management
- Maintain an updated CRM system with all sales activities, follow-ups, and client interactions.
- Monitor and manage the sales pipeline to ensure a steady flow of opportunities and closures.
6. Collaboration and Handover
- Work closely with the technical and project management teams to ensure smooth handover of new clients and alignment of deliverables.
- Ensure clients’ expectations are clearly communicated to internal teams for flawless execution.
7. Client Relationship Building
- Foster strong client relationships to encourage repeat business and referrals.
- Serve as a point of contact for clients during the onboarding phase and ensure a positive experience.

Job Description
- Lead the Data Solutions function and be the POC for all Agency Digital and Data leads to liaise on client requirements, and ensuring the appropriate solutions are rolled out.
- General agency pitch support for data as needed but more proactively creating consulting frameworks around client 1st PD data architecture, guidance, and recommendation around CDPs implementation, vs DMP, Mar-tech stack
- Establish working relationship and SOP for implementation delivery for Mar-Tech projects
- Contribute to team projects as the executive sponsor for client data initiatives, support the agencies in audience planning strategies utilising all data assets
- Own the setup elements such as first party data, tag integration (tag management systems, custom data integrations, CRM connections, etc.), custom data partner integration development.
- Work with data partners to integrate their data sets into [m]insights (Onboarding & Testing Data Sets)
- Manage the Mar-tech partners, working on JBPs to achieve shared goals of client enablement
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Requirements
- 10+ years of experience in Technology Consulting role within Adtech/Martech
- Bachelor’s or master’s degree in a relevant field (Data, Technology, IT, Marketing)
- Certifications (or advanced knowledge) in DMP, CDP, Mar-tech & digital analytics platforms
- A strong understanding of all digital marketing channels
- Familiar with advanced analytics and data management concepts
- Proven ability to build and grow relationships with key stakeholders
- Excellent written and verbal communication skills.
- Flexibility to work in a cross-functional team but also have the initiative to problem-solve independently.
- Highly organised with demonstrated project management capabilities

Should have knowledge of Magento 2.0
Expert understanding of Magento's code structure, extension architecture, theming hierarchy, and fallback components.
Expertise in authoring and extending Magento extensions.
Thorough experience in customizing Magento's front-end components using layout XML, blocks, and templates.
Competent in authoring JavaScript and using libraries such as jQuery.
Competent in web services integrations (REST/SOAP).
Comfort working with Linux-based systems.
An expertise in PHP, MySQL, HTML5 and CSS3.
The ability to convert PSD's to Magento and PHP sites.
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app is built on React Native platform with a common codebase for iOS and android. The
role requires developers to be comfortable with bleeding edge technology and be able to
work in a fast-paced environment.
Responsibility:
Learning React-Native platform and able to develop features and debug. Understand product
requirements and owning execution of application features on the app.
Experience Range:
Minimum 2 -years experience of developing native iOS/Android consumer facing application
with minimum of 10 thousand downloads.
Skill Sets:
● Fluent with usage of instrumentation and debugging tools on respective platforms
(iOS/Android).
● Excellent understanding of software design and object-oriented programming principles.
● Experience on React-Native/React, Redux is a plus.
- 5+ years of experience in software development.
- At least 2 years of relevant work experience on large scale Data applications
- Good attitude, strong problem-solving abilities, analytical skills, ability to take ownership as appropriate
- Should be able to do coding, debugging, performance tuning, and deploying the apps to Prod.
- Should have good working experience Hadoop ecosystem (HDFS, Hive, Yarn, File formats like Avro/Parquet)
- Kafka
- J2EE Frameworks (Spring/Hibernate/REST)
- Spark Streaming or any other streaming technology.
- Java programming language is mandatory.
- Good to have experience with Java
- Ability to work on the sprint stories to completion along with Unit test case coverage.
- Experience working in Agile Methodology
- Excellent communication and coordination skills
- Knowledgeable (and preferred hands-on) - UNIX environments, different continuous integration tools.
- Must be able to integrate quickly into the team and work independently towards team goals
- Take the complete responsibility of the sprint stories’ execution
- Be accountable for the delivery of the tasks in the defined timelines with good quality
- Follow the processes for project execution and delivery.
- Follow agile methodology
- Work with the team lead closely and contribute to the smooth delivery of the project.
- Understand/define the architecture and discuss the pros-cons of the same with the team
- Involve in the brainstorming sessions and suggest improvements in the architecture/design.
- Work with other team leads to get the architecture/design reviewed.
- Work with the clients and counterparts (in US) of the project.
- Keep all the stakeholders updated about the project/task status/risks/issues if there are any.
As we take a leap into the next decade we’re launching 4 new roles that allows our nutritionists to be in leadership positions. As a Zonal Head of East / West / North / South, you will be responsible for the performance and management of all nutritionists within your assigned zone of hospitals. You will be trained and mentored to take on this new role that prepares you to be a manager. You will cultivate your team and be a role-model of excellence and integrity to them.
Responsibilities:
● You will ensure the nutritionists in your zone counsel every child, everyday
● You will build a strong team with the hospitals you work in, and participate in hiring and training as and when necessary
● You will communicate and build a positive relationship with all the doctors within your zone
● You will plan for long-term absenteeism in your assigned zone, making sure no centre is left unattended without a nutritionist
● You will champion technology, are comfortable with and ensure seamless and error-free adoption of the FoodHeals App amongst your nutritionists
● You will ensure that monthly reports, success stories and/or case studies sent by the nutritionist from their hospitals are collated and sent to your line manager as per agreed deadlines
● You are thorough in your understanding of programs across all hospitals in your assigned zone, and ensure smooth functioning as per planned budgets.
● You’ll guide the nutritionists reporting to you, mentor them, help them with tough cases during weekly case calls and document them
● You’ll develop innovative counselling techniques to help through difficult cases
● You’ll assist in research, training and publishing case studies / papers
● This role requires you to travel to all hospitals within the assigned zone and be at the hospitals for 8 hours (9.30am-5:30pm)
● You will continue to assess, counsel and plan diets for pediatric oncology and hematology
patients in the IPD & OPD at the hospital where you are stationed
● You'll support execution of special initiatives as needed
● You’ll share a weekly report on the impact and outcomes of your and your team’s work with the Head Nutritionist
● You’ll be responsible for the performance of the nutritionists in your appointed region
● You will address their concerns and involve the Head Nutritionist whenever necessary
Primary Responsibilities:
- Principal Engineers are responsible for driving Technology and Engineering Best Practices in their respective teams.
- They should demonstrate a high level of ownership and accountability for their product and software systems.
- They are expected to go above and beyond their role by contributing in tools, processes and practices which bring operational efficiency and are aligned with business goals.
- They are expected to actively participate in development along with team members and create systems and modules which represent a working model of engineering best practices.
- They are expected to participate in code reviews, design reviews, architecture discussions.
- They are responsible for the Engineering metrics/health of their systems including strong alerting and monitoring mechanisms.
- They are expected to lead the adoption of best practices around coding, designing, performance of systems in a team.
Experience or Skills Required:
- B.Tech or Advanced degree in Computer Science with 6-12 years of industry experience in product based companies.
- Proficiency with Basic libraries for machine learning such as scikit-learn and pandas
- Experience in building solutions based on Linear Regression, Logistic Regression, K Nearest neighbor, SVM, Random Forest, Decision Trees.
- Strong experience with at least one of programming languages: Python, Java, Vertx, Golang
- Strong experience in building Server side reusable components based on Microservices or Distributed Architecture.
- Solid coding skills with ability to lead teams in identifying clearing tech debts for large scale code base.
- Good understanding & experience in improving performance of scalable and real time responsive applications.
- Excellent Problem Solving skills and an aptitude to approach problems from first principles and build solutions for those.
- Must have excellent communication (verbal & written), interpersonal, leadership, and problem solving skills.
- Must be able to work independently and enjoy working at a fast paced start-up environment
- Excellent Mentoring skills. Be the technical mentor to your team.
- Must be comfortable working in fuzzy environments where boundaries are not clearly defined.

Writing reusable, testable, and efficient code Design and implementation of low-latency, high-availability, and performant applications Integration of user-facing elements developed by front-end developers with server side logic Implementation of security and data protection
Skills and Qualifications :-
• Good Understanding of Java/J2EE programming language, Spring REST, Spring Boot, Spring Cloud , Microservices , NoSQL, Cassandra, couchbase, postgreSQL, Redis or any distributed cache stores, Kafka/spark
• Comfortable producing and refactoring code without assistance
• Hands on experience with dockers
• Hands on experience with cloud environments either AWS or Azure
• Able to do BDD or test driven development
• Hands on knowledge with test frameworks for automation
• Understands different major language paradigms (OOP/Functional)
• Knowledge of design patterns for REST application
• Can implement design patterns with guidance
• Understands CI and continuous delivery.
• Understands BDD/TDD/Performance/Security/Smoke testing
• Working knowledge of CI tooling
• Understands version control & branching strategies
• Comfortable translating small behaviour requirements into tasks & code

