Product Marketer at Synapsica Technologies Pvt Ltd · Bengaluru (Bangalore) · 1 - 4 years · ₹8L - ₹12L / yr · Raised funding · Posted 23 Aug 2022
Job description
NOTE: Immediate joiner
Product Marketer
Job Description As a Product Marketer, a B2B SaaS Healthcare startup working youre expected to Be an expert on our buyers and users problems, workflows, concerns and daily frustrations around Healthcare SaaS and Radiology based Technology Be an expert on Synapsica’s products Reconcile the above two by translating product features into customer benefits Position Synapsica as the first entrant of its kind in the marketplace Tactical, day-to-day expectations from the Product Marketer are: Interview buyers and users to deeply understand their problems and challenges Interview happy customers and create case studies, testimonials (video or written) to be used across the website and elsewhere Create sales enablement collateral like product presentations, cheatsheets, tech-specs, battlecards Keep the website and other collateral updated to reflect all product features accurately Help other teams in Marketing with channel/campaign/target-audience specific messaging guidelines Write PR releases, blogs, guest blogs and publish + syndicate them Plan and execute the launch of new product features Use market, competitor and value-based research to establish product pricing Speak about and present the product to internal and external audiences Work with Product Management to refine in-app content
Skills Communication skills: It’s important that you have a very high standard of written and spoken communication skills. Time management and Collaborative skills: This role will work with Marketing teams, Design team, Engineering, Sales and Customer Success, therefore it is important to have great time management and people collaboration skills. Self-Learning: You’ll have access to a lot of mentoring, but it’s always better if you’re an incredible self-learner who can either Google or reach out to the right people to learn more about a subject. Comfort in an unstructured environment: We are trying to disrupt the Healthcare Tech field for Radiology centres with first of its kind AI/ML solutions, which means we’re constantly coming across new situations where we don’t know the answers yet. It’s important that you can look at an unstructured problem, give it some structure, and chart a robust path forward. You’re hardworking, planned and punctual Respectful of peers and juniors by default, and can disagree with a point-of-view with data & empathy, but without disagreeing with the person
Requirements 2 to 4 years of SaaS product marketing experience, but quality of experience is far more important than years of experience First hand experience of setting up on page SEO in previous work experience You’re deeply familiar with the usual SaaS tools like Zoho (or any marketing automation and CRM tool), Google Analytics, Hotjar, etc
Shubham Vishwakarma
Full Stack Developer - Averlon
About Synapsica Technologies Pvt Ltd
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Kubernetes
Amazon Web Services (AWS)
Docker
Python
MongoDB
React.js
NodeJS (Node.js)
Machine Learning (ML)Company video
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POSITION: Product Marketing Manager
Job Mode : Remote
Shift Timings: 6.00 pm to 3.00 am IST (EST Time Zone)
We are seeking a Product Marketing Manager with a proven track record in B2B SaaS product
marketing. This individual will be responsible for positioning our products in the market, driving go-to-market strategies, and enabling sales teams with compelling messaging and competitive intelligence. You will report to the VP of Demand Generation & Revenue Strategy and work cross-functionally with Product, Sales, Customer Success, and Marketing teams.
JOB OVERVIEW:
Product Positioning & Messaging
● Develop and refine product positioning, messaging, and value propositions that resonate with target
audiences
● Create compelling product narratives that differentiate SalesIntel in competitive markets
● Conduct market research and competitive analysis to inform positioning strategies
● Develop messaging frameworks for different customer segments (SMB, Mid-Market, Enterprise)
Go-to-Market Strategy
● Lead go-to-market planning and execution for new product launches and feature releases
● Collaborate with Product teams to understand roadmap priorities and translate technical capabilities
into market-facing benefits
● Define target customer segments, buyer personas, and ideal customer profiles
● Develop pricing and packaging strategies in partnership with Product and Revenue teams
Sales Enablement & Training
● Create sales enablement materials including battle cards, competitive positioning, objection handling
guides, and demo scripts
● Develop and maintain sales training programs on product positioning, competitive differentiation, and
customer use cases
● Partner with Sales leadership to understand pipeline challenges and create materials to address
conversion bottlenecks
● Conduct regular sales training sessions and product updates
Customer & Market Intelligence
● Gather customer insights through interviews, surveys, and feedback analysis to inform product and
marketing strategies
● Analyze market trends, competitive landscape, and customer behavior to identify opportunities
● Create buyer journey maps and understand decision-making processes
Content & Campaign Strategy
● Develop product-focused content including whitepapers, solution briefs, webinars, and thought
leadership pieces
● Collaborate with Marketing teams to create integrated campaigns that drive product awareness and
adoption
● Create product marketing assets for trade shows, conferences, and industry events
● Support customer marketing initiatives with product-specific messaging and positioning
Cross-functional Collaboration
● Work closely with Product Management to influence roadmap priorities based on market feedback
● Partner with Customer Success to understand customer adoption patterns and expansion
opportunities
● Collaborate with Marketing teams to ensure consistent messaging across all channels
● Support Revenue teams with competitive intelligence and win/loss analysis
Performance Measurement
● Define and track product marketing KPIs including message resonance, sales adoption of materials,
and pipeline influence
● Conduct win/loss analysis to understand competitive positioning effectiveness
● Measure and optimize sales enablement program impact on conversion rates and deal velocity
● Analyze customer feedback and market response to refine messaging and positioning
REQUIRED SKILLS & QUALIFICATIONS:
● 10+ years of product marketing experience, preferably in B2B SaaS
● Experience in product positioning, go-to-market strategy, and competitive analysis
● Proven track record in sales enablement and creating materials that drive revenue impact
● Experience with market research, customer interviews, and competitive intelligence
● Deep understanding of B2B sales processes and buyer journeys
Technical Skills:
● Proficiency with CRM systems (Salesforce, HubSpot) and marketing automation platforms
● Strong analytical skills with experience in performance measurement and KPI tracking
● Familiarity with product management tools and methodologies
Core Competencies:
● Strong written and verbal communication skills with ability to translate technical concepts into
business value
● Analytical mindset with data-driven approach to strategy development
● Excellent project management skills with ability to manage multiple product launches simultaneously
● Experience working in fast-paced, high-growth SaaS environments
● Proven ability to influence cross-functional teams without direct authority
PREFERRED SKILLS & QUALIFICATIONS:
● SaaS experience across SMB, Mid-Market, and Enterprise segments
● Experience with AI-powered sales and marketing tools
● Experience working with remote and globally distributed teams
● Previous experience in customer-facing roles (sales, customer success, consulting)
REPORTING: This position will report to the Chief Revenue Officer or assigned Manager within the Department.
EMPLOYMENT TYPE: Full-Time
LOCATION: Remote
Product Management Associate – Hyderabad, India
About i95Dev
i95Dev is an eCommerce and ERP integration company serving 400+ clients globally. We connect platforms like Shopify, Adobe Commerce, and BigCommerce with ERP systems including NetSuite, Microsoft Dynamics, and SAP. As we scale our AI-driven integration products, we're building modern technology solutions that simplify complex eCommerce and ERP integration challenges.
Position Overview
We are looking for a Product Management Associate to support our product team in researching customer needs, analyzing market trends, documenting product requirements, and supporting the development and improvement of technology products.
This is an entry-level opportunity for fresh graduates interested in product management, technology, business analysis, and customer-centric problem solving.
You will work closely with product, engineering, marketing, sales, and other business teams to understand problems, identify opportunities, and support product initiatives from idea to execution.
Key Responsibilities
- Conduct market and competitor research to understand industry trends and product opportunities
- Research customer needs, pain points, and use cases
- Assist in gathering and documenting product requirements
- Support the preparation of product requirement documents, user stories, feature specifications, and process documentation
- Work with product managers and engineering teams to track product features and enhancements
- Assist in maintaining product roadmaps, feature trackers, and product documentation
- Analyze customer and product feedback to identify improvement opportunities
- Support product testing and validation of new features before release
- Coordinate with cross-functional teams to ensure requirements and product updates are clearly communicated
- Assist in preparing product presentations, demos, and internal product documentation
- Track product-related metrics and prepare reports to support decision-making
- Research emerging technologies, AI capabilities, and industry developments relevant to the company's products
- Support other product management initiatives based on business requirements
Requirements
- MBA/PGDM, Bachelor's degree in Business Administration, Technology, Engineering, or a related field
- Fresh graduates are encouraged to apply
- Strong interest in product management, technology, SaaS, eCommerce, or business analysis
- Good analytical and problem-solving skills
- Ability to understand business problems and translate them into structured requirements
- Strong written and verbal communication skills in English
- Good knowledge of MS Excel/Google Sheets and presentation tools
- Comfortable learning new technology and product management tools
- Basic understanding of software products or technology concepts is an advantage
Soft Skills & Qualities
- Strong analytical and logical thinking
- Curious about technology and how products are built
- Customer-focused mindset
- Good attention to detail
- Strong communication and documentation skills
- Comfortable asking questions and challenging assumptions
- Ability to work with multiple teams
- Self-motivated and willing to learn
- Comfortable working in a fast-paced and evolving environment
Project Examples
You might work on initiatives such as:
- Conducting competitor research for an eCommerce integration product
- Analyzing customer feedback and identifying product improvement opportunities
- Supporting the creation of product requirement documents
- Preparing feature comparison and market analysis reports
- Assisting with testing and validation of new product features
- Researching potential applications of AI in eCommerce and ERP integration
- Supporting product documentation and internal product enablement
Work Environment
- Opportunity to work with global teams across US, Europe, and Australia
- Exposure to real-world B2B technology and SaaS products
- Hands-on experience working with product, engineering, sales, and marketing teams
- Potential for career growth based on performance
i95Dev encourages applications from candidates of diverse backgrounds who are curious about technology, passionate about solving business problems, and interested in building a career in product management.
A BIT ABOUT US
Appknox is a leading AI-native mobile application security platform trusted by enterprises around the world. Recognized by Gartner and G2, Appknox helps organizations secure mobile applications throughout their lifecycle through automated security testing, continuous monitoring, and actionable intelligence.
Headquartered in Singapore with engineering based in Bengaluru, Appknox serves customers across North America, the Middle East, Southeast Asia, Japan, and India. Our customers include Fortune 500 companies, governments, financial institutions, and digital-first enterprises that rely on Appknox to secure their mobile ecosystem.
We are a profitable, fast-growing B2B SaaS company with a highly collaborative culture and ambitious plans to shape the future of application security in the AI era.
The Opportunity
As Appknox evolves from a mobile application security platform into an AI-native application security company, we are looking for a Senior Product Marketing Manager to lead positioning, go-to-market execution, sales enablement, competitive intelligence, and customer insights across our product portfolio.
This role sits at the intersection of Product, Sales, Customer Success, and Marketing and plays a critical role in defining how Appknox is perceived by customers and the market.
You will own the narratives behind our products, influence category creation, help shape launches, and become the voice of the market inside Appknox.
This role is designed for someone who aspires to build and lead a world-class product marketing function over time, with a clear growth path toward Director of Product Marketing.
Products/Capabilities You Will Support
- Appknox Platform
- Storeknox
- KnoxIQ
- Future AI-driven products and capabilities
Key Responsibilities
Positioning and Messaging
- Own positioning and messaging across the Appknox product portfolio.
- Translate technical capabilities into compelling value propositions for security, engineering, and executive buyers.
- Continuously refine messaging based on customer feedback and market dynamics.
Product Launches and Go-To-Market
- Lead cross-functional go-to-market initiatives and product launches.
- Coordinate with Product, Sales, Customer Success, and Marketing teams to drive successful adoption.
- Develop launch plans, messaging frameworks, enablement assets, and campaign support.
Sales Enablement
- Build and maintain battle cards, pitch decks, competitive comparisons, use cases, and customer stories.
- Partner closely with sales teams to improve messaging consistency and win rates.
- Conduct enablement sessions for internal teams and support strategic deals when required.
Customer and Market Insights
- Engage directly with customers and prospects to understand pain points and validate messaging.
- Conduct customer interviews, gather feedback, and identify emerging use cases.
- Develop case studies, proof points, and customer success narratives.
Competitive Intelligence
- Monitor competitors and emerging trends across cybersecurity, AI, DevSecOps, and software development.
- Develop and maintain competitive positioning and battle cards.
- Identify market opportunities and strategic gaps.
Category and Thought Leadership
- Help establish Appknox's leadership in AI-native application security.
- Contribute to thought leadership themes around AI, mobile security, software supply chain risks, and emerging AppSec trends.
- Support industry events, analyst interactions, and strategic communications.
Team Leadership
- Mentor and guide content and product marketing resources.
- Help establish repeatable product marketing processes and frameworks.
- Contribute to building a scalable product marketing function.
AI and Modern Marketing
- Leverage AI tools and modern workflows to accelerate research, content development, competitive intelligence, and campaign analysis.
- Understand how buyers increasingly discover and evaluate vendors through AI-assisted channels and ensure Appknox maintains strong visibility and credibility.
What We are Looking For
Required Experience
- 5-8 years of experience in Product Marketing, Solutions Marketing, Technical Marketing, or related GTM roles within B2B SaaS.
- Strong experience in positioning, messaging, product launches, and sales enablement.
- Exceptional written and verbal communication skills.
- Experience collaborating with Product, Sales, Customer Success, and Marketing teams.
- Hands-on experience using AI tools such as ChatGPT, Claude, Gemini, or Perplexity to improve productivity and workflows.
- Strong project management and stakeholder management skills.
- Familiarity with marketing automation and analytics platforms such as HubSpot.
Strongly Preferred
- Experience in Cybersecurity, DevSecOps, developer tools, cloud security, AI infrastructure, or other technical SaaS categories.
- Familiarity with application security or modern software development practices.
- Experience supporting enterprise sales motions and technical buyers.
- Experience building competitive intelligence programs.
Work Expectations
First 90 Days
- Build a deep understanding of products, customers, and competitors.
- Refresh core messaging and sales enablement assets.
- Establish strong relationships across Product, Sales, and Customer Success teams.
Within 6 Months
- Lead major launches and go-to-market initiatives.
- Establish repeatable competitive intelligence and customer insight processes.
- Improve sales enablement and messaging consistency.
Within 12 Months
- Become the voice of the market inside Appknox.
- Influence product strategy and category narrative.
- Mentor content marketing resources and help scale the product marketing function.
- Play a key role in establishing Appknox as a leader in AI-native application security.
Personality traits we admire:-
- Strategic thinker with strong execution skills.
- Curious, commercially minded, and customer obsessed.
- Comfortable with ambiguity and fast-moving environments.
- Strong collaborator who can influence cross-functional teams.
- Excited by AI and emerging technologies.
- Eager to build and grow with the company over the long term.
Interview Process
Round 1: Hiring Manager
Round 2: Functional Case Study
Round 3: Product + Sales Panel
Round 4: CEO Discussion
Round 5: HR & Compensation
Compensation and Benefits
- Competitive compensation and ESOP opportunities.
- Flexible work environment.
- Comprehensive health insurance for employees and their families.
- Opportunity to work with global customers and cutting-edge AI and cybersecurity technologies.
Why Join Appknox?
Ownership and Impact
Shape how a global cybersecurity company is positioned in the market and influence strategic decisions across the business.
Growth Opportunity
This role offers a clear path toward building and leading the product marketing function as Appknox scales.
High Visibility
Work closely with company leadership and collaborate across Product, Engineering, Sales, and Customer Success.
Continuous Learning
We believe in experimentation, curiosity, and helping people grow beyond their current role.
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Full Stack Developer - Averlon