Senior Product Marketing
What is the role?
We are looking for a storyteller who can profoundly understand the user and can translate our product details as per the user's needs. You like working with data and insights and making decisions based on it. You should be able to lead multiple stakeholder roles efficiently for international markets with a passion for technology. An eager candidate to make an impact and thrive in a fast-paced, dynamic, hyper-growth environment and can operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.
Key Responsibilities
- Segment our users by deeply understanding our clients and end users. You will talk regularly to users and prospects and draw qualitative and quantitative insights.
- Define our GTM and partner with the rest of the team to execute the GTM. It will include work like demand generation, and creating sales playbooks, sales enablement content, and marketing assets.
- Work closely with a range of cross-functional teams - product, partner managers, marketing, and sales to craft thoughtful go-to-market strategies and drive growth initiatives.
- Understand and analyze the competitive landscape to define our own marketing strategy.
What are we looking for?
An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of it. We are open to promising candidates who are passionate about their work and are team players.
- 3+ years of relevant work experience that can span marketing, product marketing or product management.
- Experience working on marketing or growth throughout a product’s lifecycle.
- Working experience in SaaS, preferably for international markets.
- Hands-on experience in Google Analytics, Google AdWords, CRM, and analytical tools.
Who will you work with?
You will be working closely with the Digital Marketing, Sales, Product, and Customer Success teams.
What can you look for?
A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of content, interact and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the comprehensive benefits that offers.
We are
A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, Mumbai, SF, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls and Compass. Company works with over 1000 global clients. We help our clients in engaging and motivating their employees, sales teams, channel partners and consumers for better business results.
Way forward
We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We assure you that we will attempt to maintain a reasonable timeframe for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.
About A fast-growing SaaS commerce company permanent WFH & Office
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Over the years, marquee investors like Tiger Global, Surge, GSV Ventures, Blume, Falcon, Capital, RTP Global, and Chimera Ventures have supported our vision. Thanks to our awesome and dedicated team, we achieved a major milestone in March this year when we secured a “Series-D” funding.
Now as we go global, we are super excited to have new folks on board who can take the rocketship higher🚀. Do you think you have what it takes to help us achieve this? Find Out Below!
What will you do:
● Spearhead the ideation, visualization and publishing of social media posts (primarily, LinkedIn posts) in tune with the brand tone with an awesome bunch of social media
nerds
● Plan and Execute social media campaigns
● Explore other distribution strategies to amplify the brand presence
● Track key metrics regularly and prepare reports for further analysis
You should apply, if you:
● Identify as a ‘Startup enthusiast’: Live and breathe the startup culture and lingo and reflect that on social media.
● Have a 360 degree view: has the capacity to think laterally and to think visually, and can imagine an audience’s reaction to a message.
● Call a spade, a spade: Have an eye for well-crafted pieces of communication and can’t stand a bad one, is extremely analytical and can also pin-point what makes it good or bad
● Bring your A-game: Can plan ahead of time, preempt blockers, and manage dozens of tasks
● Are a budding leader: Are completely self-driven, highly resourceful, and a problem solver
Being Part of the Clan
At Classplus, you’re not an “employee” but a part of our “Clan”. So, you can forget about being bound by the clock as long as you’re crushing it workwise😎. Add to that some passionate people working with and around you, and what you get is the perfect work vibe you’ve been
looking for!
It doesn’t matter how long your journey has been or your position in the hierarchy (we don’t do Sirs and Ma’ams); you’ll be heard, appreciated, and rewarded. One can say, we have a special
place in our hearts for the Doers! ❤️
Are you a go-getter with the chops to nail what you do? Then this is the place for you
Responsibility
- Driving performance campaigns across Mobile, Desktop, App/APK
- Identifying and onboarding new affiliates and monitoring affiliate promotions
- Maintaining stimulating relationships with the current affiliates
- Lead business development initiatives for user growth
- Continually motivating affiliates to perform better
- Keeping track of affiliate performance, lead quality, and payments
- Strong Media buying & negotiation skills
- Hands-on understanding of the affiliate ecosystem; ideally large-scale platform experiences.
- Good working knowledge with 3rd party affiliate platforms (Affise, hasOffers, AppsFlyer, Apsalar, etc.)
- A good understanding of Earned Media would be an advantage
- Freshers also can apply.
Roles and responsibilities:
- Create a brand and market positioning that maintains Tartan's leadership position in the industry.
- Devise, own, and execute Tartan’s marketing strategy across all formats, both internally and externally.
- Ensure sales and partner teams are enabled and up-to-date with the product, process, competitor, and market content.
- Build Tartan's vocabulary and messaging to effectively tell the company’s story to the modern world.
- Build, maintain, measure, and optimize Tartan’s marketing channel mix, with an eye toward growth initiatives and product adoption
- Work closely with the sales, customer success, alliances, and product teams to identify market opportunities and define market-leading products.
You will be a good fit if you have the below:
- Proven 3+ years of B2B2C marketing leadership experience providing strategic input to high-growth technology businesses with ownership of marketing strategies, goals, and tactics
- Successful track record in building, getting buy-in, and executing marketing plans
- History of building high performing, marketing teams and attracting top marketing talent
- Relevant domain experience preferred in deeply technical products, preferably in API space
- A thorough grasp of the key metrics needed to drive the business
- Ability and desire to use data and metrics to make strategic growth decisions
- Interest in development, training, and mentorship; hands-on in working with teams
Why Tartan?
- Brand new MacBook
- Stock Options
- Health Insurance
- Unlimited Sick Leaves
- Passion Fund (Invest in yourself or your passion project)
- Wind Down
Responsibilities: -
We are looking for a young person who wants to join a fast growing start up to work with Co-Founders to drive the org-wide goal setting and planning process, developing Strategy and growth road map
Assist CEO in institutionalizing people management and org structure, and contributing to shaping strategies across the teams
Analyze and determine key insights from key business drivers, competitive environment, trends and operating metrics
Contribute to complex and time-critical projects by quickly understanding the context and developing a prioritized approach for resolution
Coordinate with different functions within the organization - growth, product, engineering among, credit and others in the deployment of the business initiatives identified
Ideate, plan and oversee implementation of new ideas and business critical projects
Qualifications
Graduate and master’s degree from tier 1 Institutes and worked earlier with big3 companies like (The Bain, McKinsey , BCG and Kearney )
Min 3 – 6years of Chief of Staff experience after completing your graduate degree
Outstanding record of academic achievement and Demonstrated aptitude for Corporate Strategy
Proven record of leadership in a work setting and/or through extracurricular activities •
Exceptional analytical and quantitative problem-solving skills
Ability to work collaboratively in a team environment
Ability to work effectively with people at all senior levels in an organization
Ability to communicate complex ideas effectively – both verbally and in writing – in English
Roles and Responsibilities:
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI on campaigns
- Track, report, and analyze website analytics initiatives and campaigns.
- Optimize copy and landing pages as per SEO best practices
- Perform ongoing keyword discovery, expansion and optimization
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Qualifications:
- At Least 2 year of relevant experience is highly preferred.
- Good knowledge of WordPress (Important)
- Have the patience to wait for campaign results and learn from failed campaigns.
- Functional knowledge of HTML coding and tags
- Quick decision-making skills
- Knowledge of Microsoft Office
If this role looks interesting to you,
As next steps, we would like you to take this assessment test - https://careers.turing.com/apply/info/om
Please ignore the job title and location status question in this test (select option 3 for the same.)
Our team will be in touch if your qualifications match our needs for this role. Thanks again for considering us in your career.
- Lead the planning and execution of digital media strategies and tactics, including social media, mobile, SEM, and other emerging technologies.
- Responsible for choosing the digital media mix to achieve client goals by thoroughly understanding client briefs, creative messaging, and how to target consumers at the right place and the right time.
- Provide data-driven rationale for digital media mix, budget allocation by medium, expected performance, and return on investment.
- Ensure digital media plans are on strategy and align with integrated media plans across all online and offline media.
- Create targeting strategies for effectively and efficiently reaching and engaging audiences.
- Recommend and troubleshoot tagging/pixels to ensure appropriate measurement for campaign tracking, analysis and reporting based on media objectives and established KPIs.
- Responsible for the presentation of digital media recommendations, POVs, analysis and reporting and other educational information to internal/external clients.
- Manage all phases of plan execution, including RFPs, creative asset trafficking, ad serving, 3rd party vendor management, timelines, reporting and optimisation, billing and budget reconciliation and campaign troubleshooting for assigned accounts.
- Leverage data and analytics to deliver actionable insights for campaign optimisation and content ideation.
- Evaluate trends, emerging technologies, tools, audience behavior, media usage and content consumption, as well as make recommendations for how we can create new opportunities for our clients.
- Create flow charts, budget breakdowns, and presentation materials for the digital components of an integrated media plan.
- Monitor overall digital campaign pacing and performance. Frequently communicate with digital media buyers about pacing, performance, and optimisations.
- Support pre- and post-campaign measurement of digital media campaign success.
- Develop expertise in client niches
- Stay on top of digital media consumption trends, audience discovery, and new digital channels through research, certifications, webinars and conferences.
Requirements
- 4+ years of digital media planning experience, preferably in an agency environment
- Strong knowledge of digital programmatic and paid social media self-service platforms such as Facebook Ads Manager, Google ads and LinkedIn Ads
- Experience building audiences from 1st and 3rd party data sets.
- Understanding of Facebook pixel deployment, custom events, tags and tracking code.
- Experience with DoubleClick and Outbrain platforms is a plus.
Understanding of Google Analytics and Google Tag Manager, or similar platforms.
- Strong PowerPoint presentation skills, ability to build impactful and visual presentations.
- Proficient in Microsoft Excel, explicitly used for manipulating large amounts of data, pivot tables, lookups, and report creation.
- Strong mathematical abilities and understanding of the client billing process.
- Meticulous, organised and can handle and prioritise multiple tasks.
- Willingness to collaborate ideas that extend beyond media-specific tasks.
- Self-starter, able to work both independently and in a team environment.
- Demonstrated ability to meet tight deadlines while juggling multiple projects simultaneously
- Proven client service orientation with strong written and verbal communication skills, including effective presentation skills
Your day-to-day tasks would involve:
- Building marketing programs to support specific marketing objectives across different channels and segments in support of the overall strategic marketing plan.
- Working with marketing agency partners to plan and execute digital app acquisition campaigns on channels like Google, Facebook and other digital platforms.
- Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs).
- Leading the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes and team players.
- Making analytics and data-driven decisions to optimize acquisition & retention strategy (funnel improvement, In-app engagement, ROAS, LTV etc.).
- Providing complete performance reporting and analysis on all mobile marketing campaigns and taking relevant action on insights gained.
- Taking KRAs and brand objective ownership and commitment to meets goals and targets on a regular basis.
- Collaborating with the BD/ Sales teams to plan and execute various marketing initiatives such as events, SMS campaigns, sales training, partner collaboration etc.
- Working with cross-functional team (Product, Support, Sales) to establish growth strategies to support app growth and user acquisition targets.
What are we looking for in a Candidate?
- Experience in App Marketing in B2B domain is preferred.
- Minimum 4-7 years of professional experience in similar/relevant roles.
- Prior experience in performance marketing / digital marketing / growth role is a plus.
- Masters/MBA is preferred but not required.
- Familiarity with - Google Playstore/Console, Firebase/Branch/MixPanel, Appsflyer/TUNE etc.
- Proven track record of delivering user acquisition growth, retention, and optimization across key mobile metrics is a plus.
- Strong analytical skills: bias toward decision making based on data, and good proficiency with Excel and using it to configure, analyze, and present data.
- Ability to think and react in a high-energy, fast-paced environment.
- Good organizational skills including prioritizing, scheduling, time management, and meeting deadlines.
We are looking to working with self-driven graduates who are looking for an opportunity to grow in the fields of search engine marketing, paid sales, PPC bidding and other performance-driven channels that make up a crucial chunk in digital marketing setup for business.
- Gain a thorough understanding of online marketing channels, everyday operations and processes of marketplaces like Amazon and Flipkart.
- Complete the analysis check list of the accounts to understand the market and its trends.
- Understand business requirements, perform and generate reports for PPC, daily account management of pay per click accounts on Amazon.
- Assist in the monitoring and maintenance of bids, quality score, account daily and monthly budget caps and other important metrics.
- Proactively make strategic PPC campaign recommendations.
- Understand client’s Amazon account performance in the management of Sponsored Product placements on all Amazon marketplace platforms.
- Support the generation of new PPC campaigns, ad, ad groups and accounts and in the aid of creating new paid search advertising initiatives.
- Provide recommendations and execute strategies for display network, campaign structuring, targeting, keyword opportunities, and other facets of paid search in accordance with client goals
- Keep pace with PPC industry, client domain market, search engine trends and developments.
- Work closely with the other team members on advertising to meet client goals.
- Communication to team and management on account performance, timelines, and results.
- Generate daily, weekly and monthly client reporting for all those major metrics such as revenue tracking, goals tracking, and other paid search initiatives