Wolken Software provides a suite of AI-enabled, SaaS 2.0 cloud-native applications for Customer Service and Enterprise Solutions namely Wolken Service Desk, Wolken's IT Service Management, and Wolken's HR Case Management. We have replaced incumbents like Salesforce, ServiceNow Zendesk, etc. at various Fortune 500 and Fortune 1000 companies.
Product Marketing Manager - Job Brief
We are looking for a Product Marketing Manager to lead our inbound & outbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales. For this role, you should be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email and ad campaigns. Your goal will be to develop and implement the most profitable plans to position and promote our products.
Responsibilities:
Study company products and understand them thoroughly.
Translate technical details into benefits for the user. Concise knowledge of the benefit of our products to the prospects.
Follow and analyze market trends and intelligence to position products
Develop product marketing strategies (Communication, advertising, product launch etc)
Craft compelling messaging across marketing channels (landing pages, ad campaigns)
Work with various teams (design, content, product, sales) to implement strategies
Test marketing product features, releases and ad copy
Understand the competitive landscape—be an expert on our competition and how they are positioned.
Create copy/content, run measurable and effective email campaigns and ads on various platforms
Participate in industry events. Organize company events such as breakfast meets and webinars end to end
Help in building and recognition of Brand Wolken.
Be in charge of all the digital channels and use them to drive brand awareness and generate leads.
Overseeing and developing the overall content strategy for the company, as well as the monitoring and analysis of all marketing campaigns across channels.
Work with the in-house and/or external Writers and other content creators to create the desired content.
Develop and maintain relationships with external vendors whose products or services will be needed for the product.
As a Product Marketing Manager, you should know marketing principles and techniques to create a marketing communication sequence that leads to sales.
Requirements and skills:
6 -8 years of proven experience as a Product Marketing Manager
At least 5 years of relevant experience in B2B, SaaS product marketing
Experience in market analysis
Familiar with product marketing tactics (e.g. integrated marketing campaigns)
Working knowledge of web analytics tools (Google Analytics, WebTrends)
Excellent communication skills
Excellent knowledge of MS office suite
A keen eye for detail
Creativity
Analytical mind and strong quantitative skills
BSc/BA/MBA in Marketing, Communications or a similar field
Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!

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Our Engineering Team
We have a passionate product engineering team that works on complex technical challenges, employs creativity, and constantly learns a variety of frameworks, tools, and technologies. While we are dedicated to delivering excellent product, we also believe having fun along the way motivates us to pour our heart into what we do. Our team has mastered development and delivery process, allowing the team to focus on designing, architecting, and crafting masterpieces.
We are growing rapidly and expanding our team in India, join our product engineering team to be part of this exciting journey.
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- Developing websites that are responsive, cross-browser compatible.
- Designing and managing the website back-end including database and server integration.
- Generating WordPress themes and plugins.
- Conducting website performance tests.
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Technologies :NodeJS Developer
Eligibility Criteria :Requires minimum of a Bachelor’s Degree in IT, Computer Science, MCA or equivalent experience.
Experience :1 to 3 year
Job Description
Job roles and responsibilities
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PS: Please apply only if you can work from our office in Hanumanthanagar, Bengaluru for 2 weeks. Location is around 3.5 kms from Lalbagh
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• MARKETING STRATEGY
• SEO
• SMO
• DIGITAL MARKETING
• SOCIAL MEDIA
• MARKET RESEARCH
• SOCIAL STUDIES
Website - https://praxinfo.com/">https://praxinfo.com/









