Product Manager

A tick against the following skill sets would surely strengthen the candidature

• Strong PHP, JS fundamentals
• PHP frameworks: PHP Laravel
• JS frameworks: Vue.JS
• RDBMS: MySQL, Mongo DB

Job Description:

We are seeking an experienced PHP Developer to join our web development projects. As a PHP Developer, you will play a key role in writing clean and efficient PHP code, following industry best practices and collaborating with the creative team. Your expertise and problem-solving skills will contribute to the success of our software development process.

Responsibilities:

·        Write backend code and develop efficient PHP modules.

·        Solve complex performance problems and address architectural issues.

·        Integrate and combine data storage solutions.

·        Contribute to all phases of the software development lifecycle.

·        Troubleshoot and resolve issues as they arise.

·        Collaborate effectively across different time zones using tools like GitHub, video conferences, and documents.

·        Familiarity with common third-party APIs such as Google, Facebook, eBay, etc.

·        Utilize version control tools and work with relational databases.

·        Proficiency in HTML, CSS, JavaScript, and AJAX.

·        Demonstrate strong problem-solving skills and attention to detail.

·        Display a keen interest in learning new tools, languages, and workflows.

Requirements:

·        Minimum of 4+ years of experience.

·        Must have experience with WordPress & Laravel.

·        Strong knowledge of PHP programming language and related frameworks such as Laravel, Symfony, or CodeIgniter.

·        Proficiency in HTML, CSS, JavaScript, and jQuery.

·        Experience working with databases like MySQL, PostgreSQL, or MongoDB.

·        Familiarity with version control systems, preferably Git.

·        Understanding of object-oriented programming (OOP) principles.

·        Strong problem-solving skills and ability to work independently as well as in a team environment.

Position Overview

Webtree Media Solutions stands out as a premier software development and digital marketing agency, boasting more than a decade of expertise in delivering cutting-edge solutions to a diverse clientele across the globe and supported by a team of over 40 highly committed professionals. We are looking for a talented SEO Analyst to join our team. As an SEO Analyst at Webtree Media Solutions, you will play a crucial role in optimizing our clients' online presence, ensuring that their digital assets rank prominently on search engines. You will work closely with our digital marketing team to execute strategies that enhance our clients' visibility and drive organic traffic to their websites.

Responsibilities:

1. Develop and implement comprehensive SEO strategies to increase organic search rankings, website traffic, and conversions.
2. Conduct in-depth keyword research and analysis to identify valuable opportunities for optimization using different tools
3. Perform on-page and off-page optimization activities, including content optimization, link building, and technical SEO enhancements.
4. Monitor website performance using tools such as Google Analytics and Google Search Console to identify areas for improvement.
5. Performing competitive analysis and identifying gaps in the content or areas of improvement in the web design
6. Conduct regular audits to ensure website compliance with search engine guidelines and recommend necessary changes
7. Collaborate with content creators to optimize website content, meta tags, headings, and other on-page elements.
8. Stay updated on industry trends, algorithm changes, and emerging SEO techniques to ensure best practices are followed.
9. Analyze website data to identify patterns, trends, and areas for improvement, and provide actionable recommendations.
10. Track and report on key performance indicators (KPIs) such as organic traffic, keyword rankings, and conversion rates
11. Update older content and add effective calls to action (CTAs) to improve user engagement
12. Report on performance metrics comparing them to our SEO goals and benchmarking data
13. Work closely with cross-functional teams, including marketing, web development, and content teams, to align SEO efforts with overall business objectives.

Requirements and skills

1. Minimum of 2 years of proven work experience as an SEO Analyst or similar role
2. In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
3. Familiarity with keyword research tools, web analytics tools, and SEO software.
4. Strong analytical skills with the ability to analyze data, draw insights, and make data-driven recommendations.
5. Excellent understanding of on-page and off-page SEO factors and optimization strategies.
6. Strong communication and collaboration skills to work effectively with cross-functional teams.
7. Attention to detail and the ability to multitask and prioritize tasks in a fast-paced environment.
8. Bachelor's degree in marketing, business, or a related field is preferred.

• Analyze client requirements and design customized Saviynt IGA solutions to meet their identity management needs
• Configure and implement Saviynt IGA platform features, including role-based access control, user provisioning, de-provisioning, certification campaigns, and entitlement management
• Collaborate with clients and internal stakeholders to understand business processes and translate them into effective IGA policies
• Assist in the integration of Saviynt IGA with existing identity and access management (IAM) systems, directories, and applications
• Conduct testing and troubleshooting to ensure the accuracy and effectiveness of the implemented IGA solution

Company Profile: 

Machwan Communication & Research is INDIA'S LEADING business intelligence, data management & data analytics company, Headquartered in New Delhi and branch office at Noida . Established in the year 2005 and have been on an epic ride ever since. Machwan helps businesses to effectively drive their marketing and sales campaigns by fueling their campaigns with data-driven insights & actions, resulting in increased ROI and time-bound results.We transform DATA into actionable insights & essential intelligence which is required at every step of the business decisions.

Website: https://www.machwan.com

 REQUIREMENT:

Fresher’s and 1 year working experience. Client / customer coordination experience is required if experienced.

Fluency in English and writing skill of corporate communications is a must 

Tele-calling experience in a BPO / KPO is preferable 

JOB DISCRIPTION:

• Discovery of customers to generate database opportunities using secondary research as per client needs.

• Making cold calls, intermediate calls, follow up.

• Manage, nurture and convert leads into MQL/SQL.

• Identify strong potential prospects using creative skills.

• Advocating client’s products

• Work smoothly with good communication and higher conversion of leads and build happy environment in office.

• Provide accurate and timely information as required to managers and senior management.

• Influencing & pursuing the customer 

• Building a list of prospect and creating business opportunity for the client

• Finally aligning the customer with the client

• Sometimes inviting customers to participate in the events sponsored by the client   

• Out reaching accounts using emails and other channels.

• Adhere to company policies, procedures, culture, and business values.

• Passionate and learn to research about the lead/marketing industry.

Immediate Joiner Preferred

The job is applicable only for Mumbai-based candidates.

Digital Marketing Agency Experience preferred.

I. YOUR ROLE

Driving business objectives for the agency’s clientele through Paid marketing activities.

II. YOUR RESPONSIBILITIES

• Monitoring, Auditing and Executing Campaigns on Google display/search Ads, Facebook, and Instagram ads
• Ensuring campaign performance and identifying insights to drive incremental results.
• Collaborate with the Account Manager and creative teams for campaign planning.
• Drive positive curiosity and a hunger for learning and new ideas through the team.
• Initiate and drive case study creation that can be nominated for awards, post completion of noteworthy campaigns.
• Build trust with clients’ POCs and Digital Leads.
• Ability to represent the agency in account reviews and performance meetings
• Assisting the team in pitching for new business.
• Auditing Ad accounts of prospects and identifying opportunities for performance improvement.
• Deliver volume, quality leads , TAT & cost outcomes (in accordance with quarterly OKRs) for paid user acquisition (i.e. advertising)

III. ABOUT YOU

- Professional / Academic Requirements

• 2+ years of relevant work experience in Paid media
• A Degree in Engineering, Marketing, Advertising, Communication or another relevant field

- Technical Requirements

• Expert level command over Google Ads, Facebook/Instagram ads
• Exposure to multiple verticals like eCommerce, BFSI, Realty, Travel, etc.
• Proficient at Google Analytics, Apps-flyer, Similar web, Adobe solutions, etc.
• Master of decoding trends and analytics from data
• Proficient with the MS Office Software (PowerPoint, Excel)
• Superior communication and presentation skills
• Creative & Strategic thinking
• Up-to-date on creative and market trends

• Deploying, managing, and operating scalable, highly available, and fault-tolerant systems on AWS.
• Implementing and controlling the flow of data to and from AWS.
• Selecting the appropriate AWS service based on compute, data, or security requirements.
• Identifying appropriate use of AWS operational best practices.
• Estimating AWS usage costs and identifying operational cost control mechanisms.
• Managing & troubleshooting on Linux Based Platforms.
• Ensuring efficient functioning of data storage and processing functions in accordance with company security policies and best practices in cloud security.
• Identifying, analyzing, and resolving infrastructure vulnerabilities and application deployment issues.
• Regularly reviewing existing systems and making recommendations for improvements

Essential Criteria:

• Two or more years of hands-on experience operating AWS-based applications.
• Experience provisioning, operating and maintaining systems running on AWS.
• Strong troubleshooting skills like Jboss, Tomcat on Linux Platforms.
• Explicit knowledge of Computing, Storage, Networking, and Security technologies in the Amazon AWS hosting environment.
• Experience in setting up Cloud Monitoring using CloudWatch or any other tool.
• Knowledge of Load Balancers, Firewalls, and network switching components.
• Ability to identify and gather requirements to define a solution to be built and operated on AWS.
• Capabilities to provide AWS operations and deployment guidance and best practices throughout the lifecycle of a project.
• Efficient management of the Company’s IT Assets and Infrastructure.
• Strong knowledge of Linux, shell scripts, Apache, Mysql, Development Operations, Configuration management, monitoring, and TCP/IP protocols.
• Highly self-motivated and hard-working with excellent communication skills.  Excellent English verbal and written proficiency is essential.
• Understanding of the basics of scalable SaaS systems /Cloud fundamentals.
• Understanding of security best practices.
• Ability to work with very little supervision and to work well in a team environment.

1. Manage social media handle and posts: Being into creative field the easiest way to connect with fellow artists, curators, galleries, art events, there are various ways we need to keep communication e.g. Infographics, static posts, illustrations supporting the content, art related articles, explainer videos, animations etc. writing content for all the different types of communication channels and modes.
2. Jumbish events: Where there are various communication stationery need to be prepared e.g. posters, flyers, banners, etc.
3. Jumbish Service offerings like Sales brochure, Coffee table books, Catalogs, Logo designs, brand stationeries, event merchandise like badges & caps, Book cover illustrations, Artist’s website, etc.  Content development for the various service offerings.