
Responsibilities:
- Build user journeys and communication strategies for every funnel the user goes through in the app
- Build highly engaging campaigns across user funnels to increase conversion rates
- Drive repeat users, referrals through Email, Push Notifications and other product touchpoints
- Plan & run defined experiments - test open rates, CTR, messaging, conversion rates and renewals.
- Work with internal and external stakeholder to seamlessly drive all campaigns
- Constantly look for funnel drop offs and optimise every step to increase conversion rates
- Share data on daily, weekly and monthly basis with the larger team
Requirement:
- 5+ years of hands-on experience in working with user engagement platforms like WebEngage
- Experience in building user funnels across app and web and proven record of successfully driving engagement and conversions
- Knowledge of HTML coding to create emailers is a must
- Experience working in a B2C product or Edtech is preferrable

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Job Summary:
We are seeking a highly skilled Senior .NET Engineer with extensive database design experience to join our team. As a Senior .NET Engineer, you will be responsible for designing, developing, and maintaining complex software applications using the .NET framework. You will also be responsible for designing and implementing complex database solutions using the EF Core framework that support these applications.
Specific Responsibilities and Accountabilities:
- Design, develop, and maintain software applications using the .NET framework and database solutions using Entity Framework Core
- Create and maintain data models and schema designs using best practices and industry standards
- Develop and implement database security measures to protect sensitive data
- Optimize database performance and ensure data integrity
- Collaborate with cross-functional teams to define, design, and ship new features
- Write clean, efficient, and maintainable code that meets specifications
- Troubleshoot and debug software issues as needed
- Keep up to date with emerging trends and technologies in software development and database design
- Participate in code reviews and provide feedback to other developers
Personal Qualities, Knowledge, Experience and Skills Required:
- Bachelor's or master's degree in computer science or related field
- At least 5 years of experience in software development using the .NET framework and database design and development using Entity Framework Core
- Experience with object-oriented programming (OOP) concepts, design patterns and microservice architecture.
- Experience with database design, including data modelling and schema design
- Experience with MySQL Server or other relational database management systems
- Familiarity with agile development methodologies
- Excellent problem-solving and analytical skills
- Ability to work independently and as part of a team
- Strong communication and interpersonal skills
- Dialing 50-80+ calls and counseling students who have enquired about the product/ services.
- Scheduling free demo lectures for the students.
- Doing post demo calls and closing sales.
- Maintaining a pipeline of all sales administration using CRM software.
- Work on targets and under pressure as this is a hardcore sales profile.
- Flexible to work on additional days and hours.
Experience working with ExpressJS
Good Understanding of OOPS , Data Structure and Algorithms is required
About the company:
- 💰 Early-stage, funded, growing, growing fast, profitable!
- 🎯 Mission Driven: To help small & large Indian businesses grow faster
Min. Experience: 5+ years in Full Stack Development
Skillset:
- You primarily identify as a full-stack engineer and are comfortable working on the server-side
- You have shipped code to production recently and regularly
- You’re a system architect. You can design robust, scalable, reliable systems. You know what it takes to keep a production system running smoothly
- You know what observability truly means; you’re used to instrumenting your applications
- You’re a leader and a mentor. Your team members look up to you. You have led teams before and are willing to do it again
- You are driven and care about doing a good job and improving your craft.
- You have high integrity, and you are reliable
- You have excellent coding, programming, and problem-solving skills.
- You have experience with implementing modern architectural patterns.
- You have good debugging skills and coding practices
- You are fluent in using the tools of the trade: Editors, Git, Command line, Slack, Jira
- You should be an expert in the MERN stack.
- You have experience with multiple ORMs
- You have experience in Postgres / Mysql
- You have experience in ReactJS
What you can expect from us:
- Mentorship, growth, great work culture
- We are a people-first team. Mentorship and continuous improvement are a part of the team’s DNA
- We believe in solving problems from first principles
- A good balance between deep focussed work and collaborative work, we won't bother you with unnecessary meetings
What we ask from you:
- Bring your software engineering — both individual brilliance and collaborative skills.
- Bring your good nature — we're building a team that supports each other.
- Be vested or interested in the company vision
- Take ownership of your product
- Should be capable of handling one complete product end-to-end - with minimal oversight
- Mentor the junior members of the team
Bonus:
- If you are a polyglot developer
- If you follow TDD
- If you have DevOps expertise: Docker, Kubernetes, AWS
- If you have created or contributed to an open-source component or library, we will love to see the code
- If you have given a talk or spoken in a meetup/conference
- If you have a hobby project, we will love to hear about it
- If you have previously worked in startups
- If you have worked in eCommerce or a similar domain
- If you have Integration experience with 3rd party systems
The Company:
Testing Ground is disrupting the way new business ventures develop and grow in the different industries. We help founders and innovation leads in companies figure out where their new business vertical, test demand for it from customers across Asia and help them scale it up. We hand the new to the world and new to market products and solutions which will change the way the industry operates. We also work towards creating a workforce who is able to help other companies test and grow their business model.
Testing Ground is a Singapore based startup with early satellite bases in Indonesia, Malaysia, India, Bangladesh, China and Vietnam. Joining us means that you will get the opportunity to learn from the founding members. Our founder has deep experience building and mentoring start-ups across Southeast Asia. His previous startup counts Eduardo Saverin, Co-founder of Facebook, as one of their investors. Our co-founders are experts in community and partnership development in China and Singapore as well as skilled in future oriented capabilities such as digital marketing, viral growth, content marketing and latest innovation strategies.
At Testing Ground, we want our team to be made up of people who have the ability to become the best. We practice Lean Startup and Agile. We do stand-ups and run experiments often. We have an open work culture but yet we are very focused and very energetic.
If you would like to learn and get your hands dirty in doing the work related to the latest innovation and methodology to creating a sustainable business model, this is the place for you.
As a startup, everyone in the team are do-ers and want to make a name for themselves. We are driven and open to new ideas. Join us and have a chance to craft out your own growth as well as the company’s growth.
The Opportunity:
Unleash your capability with us
Small and medium enterprises (SMEs) are facing an upcoming upheaval with technology disrupting the way things are currently run. Beyond providing consulting services to these companies, we want to help them by providing them with a clear methodology to support them through this transition.
That is where you come in.
As a copywriter at Testing Ground, you will have the opportunity to architect the copy of our collaterals, as well as play a part in envisioning the direction for our company and our clients. We are looking for someone who is always hungry to learn new tools and skills to develop great content that communicate key messages in a clean, simple way. Apply now if you thrive on watching your content come to life while bringing out the spirit of our brand.
About the Role:
- Create Brand Identity
- Produce Testing Ground’s pitch deck, brochure, fliers, sales decks as well as other marketing material
- Produce other content-based collateral based on our clients’ project brief
- Research competitors /industry clients and extract exact pointers for us and our clients.
- Manage Content from Concept to Production
- Work according to briefs for the branding needs and guidelines
- Write clear, persuasive, original copy
- Proper documentation of all content files
Why You Will Love Working with Testing Ground:
- If you have been thinking of starting your own business, this position will give you an in-depth insight to what works and doesn’t in the different industries and countries across Asia.
- The firm believes that it is critical to encourage personal development to have a successful team. As such, we have a variety of online learning courses which you can use to pick up different skills and capabilities.
- You will be exposed to different platforms and tools to help you become more efficient in doing your job.
Requirements:
At least Diploma in English-related/Communications-related backgrounds
Skills Required:
- Strong copyediting and proofing skills.
- Experience in creating publicity/marketing collaterals
- Attention to small details in both copy decks and designs.
- ·Strong organizational skills and the ability to meet strict deadlines, often while working independently.
- ·Perfect in English.
- Independent learner, can conceptualize available information into good quality content
What we’re looking for in you:
- Desire to learn and adapt to new technologies
- Able to work independently and proactively in a team
- Strong communication skills to liaise with marketing team and external vendors
- Ability to prioritize and manage multiple projects deadlines
- Positive attitude and willingness to learn
- Keen eye for detail
P.S: Assess us like we assess you. If you’d like to check out who our founder is, you can connect with him via his LinkedIn page url here and say “Hi, I saw your job post on….” :https://www.linkedin.com/in/thehappybryan/"> https://www.linkedin.com/in/thehappybryan/
Mandatory Technical Skills
• BE/ B. Tech/ MCA with 8+ years experience and deep understanding of web development,
architecture, configuration, deployment and domain driven designs.
• Proficient in Javascript and Node JS.
• Experience setting up highly scalable and performant node js or any backend technology
applications
• At least 4 years of experience building backend applications preferably using node js
• Basic Understanding of HTML5 & CSS concepts
• Good understanding of server-side CSS pre-processors
• Knowledge of Design Patterns in Node JS and its implementations
• Prior experience using at least couple of SQL databases (Oracle, PostGre, MsSQL etc)
• Clear Understanding of REST and Web Services, and demonstrable and practical usage in projects.
• Very good hands on experience on code repository tools (preferably GitHub)
• Experience in preparing technical Proposal, effort and cost estimation.
• Understands the importance of technical depth and client expectation including health of the
project, critical path items, risks and impact to timelines.
• Prior experience interacting with client team and maintains good relationship
• Experience with Cloud services like AWS or Azure.
2
Good to have Skills
(Skills that are not mandatory, but adds to his/her profile weightage)
• Good written/spoken communication.
• Working knowledge of building hybrid mobile applications.
• Working knowledge of CI/CD tools and usage in projects.
• Working knowledge of Angular.









