Senior Manager - Product Marketing

An EdTech Startup

Senior Manager - Product Marketing

Senior Manager - Product Marketing at An EdTech Startup · Bengaluru (Bangalore) · 4 - 9 years · ₹8L - ₹30L / yr · Posted 17 Jun 2021

Senior Manager - Product Marketing

at An EdTech Startup

Agency job

via Qrata

4 - 9 yrs

₹8L - ₹30L / yr

Bengaluru (Bangalore)

Skills

Product Marketing

Product Marketer

User Engagement

Mobile App Marketing

Digital Marketing

Social Media Marketing (SMM)

Responsibilities:

Build user journeys and communication strategies for every funnel the user goes through in the app
Build highly engaging campaigns across user funnels to increase conversion rates
Drive repeat users, referrals through Email, Push Notifications and other product touchpoints
Plan & run defined experiments - test open rates, CTR, messaging, conversion rates and renewals.
Work with internal and external stakeholder to seamlessly drive all campaigns
Constantly look for funnel drop offs and optimise every step to increase conversion rates
Share data on daily, weekly and monthly basis with the larger team

Requirement:

5+ years of hands-on experience in working with user engagement platforms like WebEngage
Experience in building user funnels across app and web and proven record of successfully driving engagement and conversions
Knowledge of HTML coding to create emailers is a must
Experience working in a B2C product or Edtech is preferrable

Responsibilities:

Build user journeys and communication strategies for every funnel the user goes through in the app
Build highly engaging campaigns across user funnels to increase conversion rates
Drive repeat users, referrals through Email, Push Notifications and other product touchpoints
Plan & run defined experiments - test open rates, CTR, messaging, conversion rates and renewals.
Work with internal and external stakeholder to seamlessly drive all campaigns
Constantly look for funnel drop offs and optimise every step to increase conversion rates
Share data on daily, weekly and monthly basis with the larger team

Requirement:

5+ years of hands-on experience in working with user engagement platforms like WebEngage
Experience in building user funnels across app and web and proven record of successfully driving engagement and conversions
Knowledge of HTML coding to create emailers is a must
Experience working in a B2C product or Edtech is preferrable

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