Senior Manager - Product Marketing
An EdTech Startup
4 - 9 yrs
₹8L - ₹30L / yr
Bengaluru (Bangalore)
Skills
Product Marketing
Product Marketer
User Engagement
Mobile App Marketing
Digital Marketing
Social Media Marketing (SMM)
Responsibilities:
- Build user journeys and communication strategies for every funnel the user goes through in the app
- Build highly engaging campaigns across user funnels to increase conversion rates
- Drive repeat users, referrals through Email, Push Notifications and other product touchpoints
- Plan & run defined experiments - test open rates, CTR, messaging, conversion rates and renewals.
- Work with internal and external stakeholder to seamlessly drive all campaigns
- Constantly look for funnel drop offs and optimise every step to increase conversion rates
- Share data on daily, weekly and monthly basis with the larger team
Requirement:
- 5+ years of hands-on experience in working with user engagement platforms like WebEngage
- Experience in building user funnels across app and web and proven record of successfully driving engagement and conversions
- Knowledge of HTML coding to create emailers is a must
- Experience working in a B2C product or Edtech is preferrable
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