Senior Manager - Product Marketing

**Overview:**

Join our fast-growing startup as a Sr. Ecommerce Manager, where you'll play a pivotal role in driving revenue and profit growth. This position requires a dynamic Key Account Manager (KAM) with a proven track record in ecommerce, ready to make an immediate impact.

**Responsibilities:**

- Deliver on Sales plan, gross margin plan, inventory refills, and overall P&L.

- Develop Sales targets with E-Commerce portals, creating a 360-degree marketing plan for platforms like Amazon, Flipkart, and BigBasket.

- Research market trends, monitor competitor activity, and identify promotional opportunities.

- Monitor and analyze Sales figures, making improvements to increase revenue.

- Ensure a complete product assortment, comprehensive product content, improved organic search ranking, and performance benchmarking for the Ecommerce channel.

- Generate and implement new sales and marketing initiatives for increased profitability.

- Manage the user experience of the website, including navigation, content, creative, and promotional campaigns.

- Collaborate with Brand partners to ensure a demonstrable ROI.

Requirements

- Minimum 4 years of experience in any industry.

- Ecommerce expertise on platforms like Amazon, Flipkart, Swiggy, Big Basket, and other Marketplace and Long-tail channels is a MUST.

- Ownership of Business P&L.

- Strong ability to collaborate with internal and external stakeholders.

- Willingness to experiment and continuously improve.

- Adaptability to business needs and performance accordingly.

About Company

Our client is a community-based marketplace for global wellness entrepreneurs (both in services and products) and consumers. They provide platform and technology to enable sustainable & holistic wellness professionals to be successful. For the consumers, they create health awareness through our enriching content and help them reach their health goals through our world-class Experts, tools, programs and products.

About the role:

As a Performance Marketing Executive, you will devise strategies and empower the company to drive usage, delight customers work towards customer acquisition and retention and grow them. Your goal will be to effectively position and promote the company across channels and drive ambitious goals of achieving a good scale of acquisitions at sustainable costs for them.

Roles & responsilibilities:

• Creating & executing effective convertible performance marketing campaigns.
• Managing budget & campaigns across all digital platforms to drive the desired return on investment.
• Scale and manage CPM and CPI campaigns across multiple channels like Google, Facebook, and affiliates.
• Plan and manage paid social media campaigns and assist content and brand teams.
• Working closely with management to discuss conversion improvement strategies, feedback & results.
• Analyzing sales funnels, trends & understanding customer behaviour.
• Research & implement marketing tools to boost our promotional efforts
• Reporting on marketing KPIs like leads, conversion rates, website traffic, ROAS, social media engagement, etc.

Requirements:

• 1-3 years of experience who has a deep understanding of all facets of content marketing.
• Experience in creating & executing successful campaigns on Facebook, Instagram & Google Adwords.
• You are a highly goal-oriented individual with good communication skills.
• Experienced in other ad platforms like Quora Ads, Reddit Ads, and others.
• Highly analytical with expertise in setting up, running, and reporting on experiments, and always sharing insights rather than just data.
• Expertise with Firebase, GTM, and Google Analytics.
• Experience in generating leads and achieving long-term sustainable growth.
• Experience in working with creative teams to give constructive feedback for performance marketing.
• A strong portfolio to demonstrate your skillset

Job Title: Digital Marketing Intern (Lead Generation & Performance Marketing)

Company Overview: Urbanroof is a dynamic and innovative civil industry company committed to Urbanroof was born from this mission is clear: to create awareness and offer preventive-based solutions for the care and maintenance of construction properties. We are seeking a highly motivated and enthusiastic Digital Marketing Intern to join our growing team. This internship provides an excellent opportunity for someone looking to gain hands-on experience in lead generation and performance marketing in the digital space.

Position Summary: As a Digital Marketing Intern, you will play a crucial role in driving lead generation and optimizing performance marketing campaigns. You will work closely with the marketing team to implement strategies aimed at increasing brand awareness, attracting qualified leads, and ultimately contributing to the growth of our business.

Key Responsibilities:

1. Lead Generation:

• Identify and target potential customers through various digital channels.
• Collaborate with the sales team to understand target audience profiles and tailor lead generation efforts accordingly.
• Utilize social media, email marketing, content marketing, and other online platforms to generate high-quality leads.

1. Performance Marketing:

• Assist in the planning, execution, and optimization of digital advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Monitor key performance indicators (KPIs) and analyze campaign data to identify areas for improvement.
• Implement A/B testing to refine ad copy, creative, and targeting strategies.

1. Content Creation:

• Contribute to the creation of engaging and compelling content for digital marketing campaigns.
• Brainstorm ideas for concept on new campaigns
• Collaborate with the content team to ensure alignment between content and performance marketing goals.

1. Analytics and Reporting:

• Compile and analyze data from various sources to generate reports on campaign performance.
• Provide actionable insights to optimize campaigns and improve overall digital marketing effectiveness.

1. Research and Stay Updated:

• Stay informed about industry trends, competitor activities, and emerging digital marketing technologies.
• Research and recommend new approaches to enhance lead generation and performance marketing efforts.

Qualifications:

• Currently enrolled in a relevant undergraduate or graduate program.
• Strong interest in digital marketing, lead generation, and performance marketing.
• Basic understanding of digital marketing concepts and platforms.
• Excellent analytical skills with proficiency in Microsoft Excel or Google Sheets.
• Strong communication skills, both written and verbal.
• Proactive, self-motivated, and eager to learn.

Duration: 6 months(can be extended).

Location: Onsite

Woliba is leading the way with a fully virtual, one-stop platform to help organizations small and large continue to drive success with company culture, morale and workplace wellbeing. We help companies enhance their employee experience with one comprehensive platform to manage wellbeing, engagement, recognition, and rewards. We are currently ranked as one of the top Corporate Wellness Programs globally beating out many of the long-standing competitors in the industry. We are looking to disrupt our space but need the right team in place to help with these efforts. If you’re looking to grow your career in a fast-paced environment and work for a company that helps organizations and their teams, we’d love to hear from you! You must be a self-starter, motivated and passionate about wellness. 

• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds and maintains our social media presence.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize the user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
• Supports and guides the direction of email marketing campaigns 
• Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
• Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Creating and maintaining client relationships
• Coaching and subordinate involvement
• Managing processes
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Able to develop budgets
• Familiar with financial planning and strategy

• Bachelor's degree in marketing or business
• Great problem-solving skills
• Proficient in photo and video editing software such as Adobe
• Deep knowledge of web design principles
• Proficient in MS Office Suite, including Outlook, Excel and Word.
• Great communication skills
• Strong project management skills
• Experience working with project management tools such as Asana or Trello
• SEO and SEM experience such as link building and on-page optimization 

Education and Experience Requirements:

• Bachelor’s or Master’s degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the SaaS industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Experience with marketing tech tools for social media management and email marketing, and influencer outreach such as BuzzSumo, BuzzStream, Buffer, MailChimp, and HootSuite.
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints

Job Summary:

As a Performance Marketing Wizard, you will be responsible for sprinkling magic dust on our performance marketing campaigns to make them soar to new heights. You will work closely with our marketing team to conjure up creative ideas that will drive customer acquisition and revenue growth. You'll need to be quick on your feet, with the ability to pull rabbits out of hats (metaphorically speaking, of course).

Key Responsibilities:

• Plan and execute performance marketing campaigns that will make our competitors disappear (okay, not really, but we can dream, right?)
• Wave your wand (figuratively) to optimize campaign performance and improve ROI
• Juggle multiple campaigns at once without dropping any balls (or magic potions)
• Analyze campaign data and use your mystical powers to provide insights that will help us make more informed decisions
• Use your enchanting storytelling skills to captivate our audience and make them fall under our spell (and by spell, we mean buy our products)

Qualifications:

• Must have a degree (or equivalent experience) in marketing or a related field
• Experience with performance marketing campaigns (no prior experience with spells or magic required, but we won't hold it against you if you have it)
• Ability to work well under pressure (in case the Dark Lord decides to attack)
• Strong analytical skills (for divination purposes, naturally)
• A sense of humor (to keep us all entertained during those long hours of potion-making)

Assist with the development, execution, management, and measurement of digital marketing programs and campaigns that drive customer awareness, traffic, sales and retention across D2C eCommerce touchpoints

• The desired candidate must be from a D2C company.
• Strong hands-on experience in handling e-commerce platforms/websites.
• MBA- Marketing with minimum of 3 years experience in the same role.
•  

Responsibilities:

1. Develop, propose, and execute a robust promotion plan in partnership with brand teams to drive sales on owned D2C platforms

2. Create D2C channel from scratch for a brand as well as run an existing one

3. Activate key marketing channels (social, SEM, SEO, display, email, influencer, and affiliate marketing) to drive qualified traffic

4. Utilize analytics tools such as Google Analytics and Adobe analytics to assess and optimize the performance of sites, campaigns, and marketing channels

5. Utilize web and sales analytics data to analyze business performance and provide insights and recommendations for growth

6. Develop and propose innovative marketing programs and initiatives to grow the D2C business.

7. Effectively provide executive stakeholders with timely promotion and marketing campaign performance reports

8. Ensure content marketing and content updation on own channel to engage consumers

9. Launch a long-running program to ensure higher retention and drive repeat purchases

Requirements:

 Experience in running D2C channels from an end-to-end perspective

 Experience in data analytics and use of web analytics tools, such as Google Analytics, to assess and report site and channel performance

 Understanding of consumer behavior and market trends

 High result orientation – getting things done on time and as per agreed-upon norms.

 Good Communication Skills

 Attention to detail;

 Creativity

 Good research capabilities

Hands-on person, have to deliver the work with few resources, it will be the first marketing person on the team, and will have the autonomy on the day-to-day implementation. Will not manage people.

Requirements

• Proven working experience in the social media marketing or as a Digital Media Specialist
• Excellent consulting, writing, editing (photo/text), presentation, and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Knowledge of online marketing and a good understanding of major marketing channels
• Positive attitude, detail, and customer-oriented with good multitasking and organizational ability
• Writing skills
• Fluency in English
• Coding experience is a big plus

Job Description

• Building and executing social media strategy through competitive and audience research (Twitter, Facebook, LinkedIn, Reddit, Quora, Stack Overflow)
• Join developer/start-ups communities and engage with them
• Reviewing and optimizing company pages within each social media platform
• Plan, create, publish and share new content (including original text, images, video, and code) on a daily basis that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand
• Collaborate with company members to develop social media campaigns
• Stay up to date with the latest social media best practices and technologies
• Set up and optimize company pages within each platform to increase the visibility of the company’s social content
• Monitor analytics and customer engagement and suggest content optimization
• Moderate user-generated content in line with the moderation policy
• Collaborate with product development teams
• Capture and analyze the appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns
• Write newsletters to the targeted audience
• Work with designers to ensure content is informative and appealing