
Responsibilities:
- Build user journeys and communication strategies for every funnel the user goes through in the app
- Build highly engaging campaigns across user funnels to increase conversion rates
- Drive repeat users, referrals through Email, Push Notifications and other product touchpoints
- Plan & run defined experiments - test open rates, CTR, messaging, conversion rates and renewals.
- Work with internal and external stakeholder to seamlessly drive all campaigns
- Constantly look for funnel drop offs and optimise every step to increase conversion rates
- Share data on daily, weekly and monthly basis with the larger team
Requirement:
- 5+ years of hands-on experience in working with user engagement platforms like WebEngage
- Experience in building user funnels across app and web and proven record of successfully driving engagement and conversions
- Knowledge of HTML coding to create emailers is a must
- Experience working in a B2C product or Edtech is preferrable

Similar jobs
Company: UpGrad
Position
Academic Counselor
Location
Gurgaon
Salary
Gurgaon INR 3.15 LPA to 6 LPA (Based on skills,interview, experience)
Working days :
6 days:
4 days inside sales (work from office)
2 days field sales (expenses would be reimbursed by the company)
Working hours : 10am to 7pm
Experience Required
Minimum 1 year in ED-TECH SALES
About the Role
We are looking for passionate and highly driven Academic Counselors to join our dynamic team. The ideal candidate will play a pivotal role in guiding students in their upskilling journey by recommending suitable courses in Data Science and other emerging Tech.
domains. If you have a flair for sales, excellent communication skills, and a passion for education, we'd love to meet you.
Key Responsibilities
- Counsel prospective learners via phone, email, or in-person to help them understand the value and benefits of our tech programs.
- Drive sales conversion by identifying student needs and recommending suitable programs.
- Manage the complete sales cycle: lead qualification, counseling, follow-ups, and closure.
- Maintain accurate records of leads, interactions, and outcomes using CRM tools.
- Meet or exceed monthly targets and KPIs.
- Provide detailed course information, industry insights, and address queries effectively.
Required Skills & Qualifications
- Bachelor's degree in any field.
- Minimum 6 months of experience in a sales or counseling role (preferably in ed-tech or inside sales).
- Excellent verbal and written communication skills in English.
- Strong interpersonal skills with the ability to influence and negotiate.
- Self-motivated and target-driven with a problem-solving attitude.
- Tech-savvy and comfortable working in a fast-paced environment.
Preferred Qualifications
- Prior experience in selling Data Science, Tech, or Professional Certification Courses is a plus.
- Knowledge of CRM software (e.g., Salesforce, Zoho) preferred.
What We Offer
- Opportunity to work with a high-growth and mission-driven team.
- Continuous learning and growth opportunities in the ed-tech space.
- A vibrant and collaborative work culture.
Call to Action
Apply now if you're ready to transform careers and make a lasting impact in the tech education ecosystem!
Key Responsibilities:
🔹 People Strategy & Culture
● Drive a high-performance, inclusive, and feedback-driven culture.
● Be a culture champion — align core values across leadership, teams, and processes.
● Design and lead internal communication and engagement strategies.
● Own and evolve the employee lifecycle experience (onboarding, engagement, retention, and exit).
🔹 HR Policies & Compliance
● Develop and implement HR policies, frameworks, and handbooks aligned with startup agility and
compliance.
● Ensure legal and ethical compliance across all HR practices and policies.
🔹 Performance Management
● Own the performance management cycle (KPI/KRA setting, quarterly reviews, feedback sessions).
● Build and implement systems to track individual and team performance.
● Introduce modern and startup-friendly approaches to appraisal and career progression.
🔹 Organizational Development & Change Management
● Lead org design, change management, and restructure initiatives during scaling or pivots.
● Support teams through transitions while preserving employee morale and clarity.
🔹 Leadership & Capability Building
● Partner with leadership on people strategy, succession planning, and team development.
● Design learning and development (L&D) initiatives focused on leadership, resilience, and growth.
● Coach mid and senior-level leaders on people and team dynamics.
Requirements
● 10+ years of experience in People & Culture/HR roles Female candidate is preferred, with at least 5+ years in startup or high-growth environments.
● Proven experience in building or revamping HR systems from scratch.
● Deep understanding of startup dynamics, team scaling, and people operations.
● Strong experience with culture design, performance systems (KPI/KRA), and leadership alignment.
● Demonstrated success in managing org-wide change management initiatives.
● Excellent communication, stakeholder management, and problem-solving skills.
● Bachelor's/Master’s degree in HR, Organizational Psychology, or related fields.
Job Summary:
We are looking for a dynamic and driven Talent Acquisition Specialist to join our HR team. In this role, you will be responsible for identifying, attracting, and hiring top talent to meet the company’s staffing needs. You will collaborate with hiring managers to understand workforce requirements and implement effective recruiting strategies that align with business goals.
Key Responsibilities:
- Partner with hiring managers to understand job requirements and desired candidate profiles.
- Create and post compelling job descriptions across various job boards and social media platforms.
- Source candidates through various channels including job boards, LinkedIn, employee referrals, and networking events.
- Screen resumes, conduct phone interviews, and schedule interviews with hiring teams.
- Manage the end-to-end recruitment process, ensuring a positive candidate experience.
- Maintain and update applicant tracking systems (ATS).
- Build a talent pipeline for current and future hiring needs.
- Participate in employer branding initiatives and job fairs.
- Track recruitment metrics to optimize hiring efficiency (e.g., time-to-hire, cost-per-hire).
- Ensure compliance with all employment laws and company policies.
Qualifications:
- Bachelor's degree in Human Resources, Business Administration, or related field.
- 2+ years of experience in recruiting or talent acquisition, preferably in [industry].
- Strong understanding of full-cycle recruiting and sourcing techniques.
- Familiarity with ATS software (e.g., Greenhouse, Lever, Workday).
- Excellent communication and interpersonal skills.
- Strong organizational and time-management abilities.
- Ability to work in a fast-paced, dynamic environment.
Area
We are on a mission to enable businesses to build agile and accountable technology teams that can deliver results in a secure and scalable way. You will be working with the leadership team of the company to decide content strategy and assist marketing efforts.
Role
We are looking for a Content Writer to join our editorial team and enrich our websites with new blog posts, guides, and marketing copy.
Content Writer Intern responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication. If you’re familiar with producing online content and have an eye for detail, we’d like to meet you. Feel free to share samples of your work or portfolio of your published articles, along with your application.
Ultimately, you’ll deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness.
Responsibilities
- Research industry-related topics (combining online sources, interviews and studies)
- Write clear marketing copy to promote our products/services
- Prepare well-structured drafts using Content Management Systems
- Proofread and edit blog posts before publication
- Submit work to editors for input and approval
- Coordinate with marketing and design teams to illustrate articles
- Conduct simple keyword research and use SEO guidelines to increase web traffic
- Promote content on social media
- Identify customers’ needs and gaps in our content and recommend new topics
- Ensure all-around consistency (style, fonts, images and tone)
- Update website content as needed
Qualifications
- Bachelor's Degree BBA/BSc in Marketing, English, Journalism or related field
- Proven work experience as a Content Writer, Copywriter or similar role if available
- Familiarity with web publications
- Excellent writing and editing skills in English
- Ability to meet deadlines

Responsibilities
- Design and develop REST-based web services utilizing Java micro services web frameworks (Spring Boot)
- Apply design principles and patterns in creating enterprise level solutions, as needed
- Perform web services tuning and performance testing
- Implement unit tests as needed
- Support front-end developers in leveraging web services
- Automate/script common developer tasks, continually optimize personal and team workflows
- Infrastructure setup and configuration
- Engage in code review and feedback process
- Take a feature from inception to completion independently across the stack
- Collaborate with teammates on proposed UX/UI and provide feedback as needed
- Participate in and support the entire SDLC processes
Requirements
- Spring Boot, Spring Security, Spring JPA & Hibernate
- Relational data modelling concepts and experience in PostgreSQL, MySQL, or similar
- Adopted opinionated RESTful web services design patterns
- Microservices-based application architecture
- Application containerization technologies, including Docker, Kubernetes, and cloud-vendor implementations (AWS, Azure, other)
- Other modern technologies relevant to the technology stack defined here
- Javascript ES6 or later
- React
- Git
Requirements:
ü Outstanding oral, written and interpersonal communication skills.
ü Excellent organisational skills with Sound integrity and judgments.
ü Excellent problem-solving skills and logical thinking.
ü Ability to work with minimal supervision, to multitask and cope with
changing priorities.
ü Ability to maintain a high degree of confidentiality.
ü Enthusiastic, focused, self-disciplined, believes in integrity and honest
work.
ü Knowledge of country-specific education and admission processes will
be an advantage.
ü Quick learner concerning tools and processes; Good working
knowledge of MS Office tools.
ü Excellent Time Management Skills
Salary and Incentives: Best in the Industry.


- 6+ years of experience in software design, development and deployment
- Must have extensive experience in architecture, design and development on .NET framework, C#, WPF
- Must have experience of relational database such as My SQL and MS SQL Server
- Must have experience in Web Services, SOAP, TCP
- Must have excellent experience in debugging, Problem Solving and root cause analysis
- Must have experience on writing Nunit test cases
- Exposure to new tech stacks: AI, ML, BigData, Cloud, Broker Engine, Rule Engine, Report Builder
- Strong exposure to Mean Stacks (Mongo, Express, Angular, Node and React for simple and scalable full stack applications)
- Should have good experience of creating designs & design patterns.
- Lead and Mentor the team technically


