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Senior Manager - Product Marketing
An EdTech Startup
Senior Manager - Product Marketing
An EdTech Startup's logo

Senior Manager - Product Marketing

at An EdTech Startup

Agency job
via Qrata
4 - 9 yrs
₹8L - ₹30L / yr
Bengaluru (Bangalore)
Skills
Product Marketing
Product Marketer
User Engagement
Mobile App Marketing
Digital Marketing
Social Media Marketing (SMM)

Responsibilities:

  • Build user journeys and communication strategies for every funnel the user goes through in the app
  • Build highly engaging campaigns across user funnels to increase conversion rates
  • Drive repeat users, referrals through Email, Push Notifications and other product touchpoints
  • Plan & run defined experiments - test open rates, CTR, messaging, conversion rates and renewals.
  • Work with internal and external stakeholder to seamlessly drive all campaigns 
  • Constantly look for funnel drop offs and optimise every step to increase conversion rates
  • Share data on daily, weekly and monthly basis with the larger team

 

Requirement:

  • 5+ years of hands-on experience in working with user engagement platforms like WebEngage
  • Experience in building user funnels across app and web and proven record of successfully driving engagement and conversions
  • Knowledge of HTML coding to create emailers is a must
  • Experience working in a B2C product or Edtech is preferrable
Read more
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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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Technical Competency

Ideal Hiring Competencies

Excel Skills

Should be able to execute complex formulas, create presentable charts and in-depth knowledge of short cut keys

Analytical Skills

•Breaks down concrete issues into parts and synthesizes succinctly.
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•Identifies the implications and possible consequences of trends or events.
•Draws logical conclusions, providing options and recommendations.
•Analyses complex situations, breaking each into its constituent parts.
•Recognizes and assesses several likely causal factors or ways of interpreting the information available.
•Identifies connections between situations that are not obviously related.

Six Sigma BB

BB Certified

Presentation Skills

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Behavioral Competency

Ideal Hiring Competencies

Result orientation

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Influence

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Client Focus

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Continuous Learning

Identifying and addressing individual strengths and weaknesses, developmental needs and changing circumstances to enhance personal and organizational performance

Conflict Management

Preventing, managing and/or resolving conflicts

 

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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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