Product Marketing Manager at A Fintech Startup · Bengaluru (Bangalore) · 4 - 10 years · ₹15L - ₹40L / yr · Posted 28 Jun 2021
We are looking for a product marketing manager to develop user funnels and communication strategies to drive engagement and referrals on the One Code app. Our ideal candidate is a passionate & experienced Product Marketer with proven success in working with digital products and/or e-commerce for curating & driving product engagement end to end
Responsibilities:
● Build user journeys and communication strategies for every funnel the user goes through in the app
● Build highly engaging campaigns across user funnels to increase conversion rates
● Drive repeat users, referrals through Email, Push Notifications and other product
touchpoints
● Plan & run defined experiments - test open rates, CTR, messaging, conversion rates and
renewals.
● Work with internal and external stakeholder to seamlessly drive all campaigns
● Constantly look for funnel drop offs and optimize every step to increase conversion rates
● Share data on daily, weekly and monthly basis with the larger team
Requirement:
● 4+ years of hands-on experience in working with user engagement platforms like
WebEngage
● Experience in building user funnels across app and web and proven record of successfully driving engagement and conversions
● Knowledge of HTML coding to create emailers is a must
● Experience working in a B2C product is preferrable
Why join us?
- You will get to work with an experienced team who has worked in multiple startups.
- Experimenting is the name of the game
- Grow with us. It is a family
Shubham Vishwakarma
Full Stack Developer - Averlon
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Skit (previously known as http://vernacular.ai/" target="_blank">Vernacular.ai) is an AI-first SaaS voice automation company. Its suite of speech and language solutions enable enterprises to automate their contact centre operations. With over 10 million hours of training data, its product - Vernacular Intelligent Voice Assistant (VIVA) can currently respond in 16+ languages, covering over 160+ dialects and replicating human-like conversations.
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- Your resume or CV, cover letter, previous and/or relevant work experience or other experience, education, transcripts, or other information you provide to us in support of an application and/or the application and recruitment process;
- Information from interviews and phone-screenings you may have, if any;
- Details of the type of employment you are or may be looking for, current and/or desired salary and other terms relating to compensation and benefits packages, willingness to relocate, or other job preferences;
- Details of how you heard about the position you are applying for;
- Reference information and/or information received from background checks (where applicable), including information provided by third parties;
- Information about your educational and professional background from publicly available sources, including online, that we believe is relevant to your application or a potential future application (e.g. your LinkedIn profile); and/or
- Information related to any assessment you may take as part of the interview screening process.
Your information will be used by Skit for the purposes of carrying out its application and recruitment process which includes:
- Assessing your skills, qualifications and interests against our career opportunities;
- Verifying your information and carrying out reference checks and/or conducting background checks (where applicable) if you are offered a job;
- Communications with you about the recruitment process and/or your application(s), including, in appropriate cases, informing you of other potential career opportunities at Skit;
- Creating and/or submitting reports as required under any local laws and/or regulations, where applicable;
- Making improvements to Skit's application and/or recruitment process including improving diversity in recruitment practices;
- Proactively conducting research about your educational and professional background and skills and contacting you if we think you would be suitable for a role with us.
We collect and process some or all of the following types of information from you:
- Information that you provide when you apply for a role. This includes information provided through an online job site, via email, in person at interviews and/or by any other method.
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- If you contact Us, We may keep a record of that correspondence.
- A record of your progress through any hiring process that we may conduct.
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> High tolerance to ambiguity
> Detail-oriented
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon