Content Marketing Lead

at TraceX Technologies

DP
Posted by Manu Bharadwaj
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Bengaluru (Bangalore)
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5 - 8 yrs
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₹10L - ₹15L / yr
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Full time
Skills
Content Marketing
Content Strategy
Content Writing
Product Marketing

Responsibilities

  • Own the messaging, style and tone of voice for TraceX
  • Own the content strategy and calendar for different forms of content published by TraceX across its channels
  • Custodian of the TraceX content guidelines and playbook, to be followed by employees across the organization when creating content for public consumption
  • Develop editorial guidelines including for style and tone, creating enablement and training resources for stakeholders
  • Work with a cross-departmental team, maintain the master content calendar for all web platforms including social media, website, and blogs
  • Identify key segment pain points & communicate product value proposition across various channels
  • Develop product messaging that differentiates new products and services from others in the market
  • Communicate and develop content that show the value of new products and services for prospects and customers across different buying stages
  • Own + Support in creating product content such as case studies, videos, website content, and blog posts
  • Editorial responsibilities - Ensure stringent quality control for all external content being published on TraceX’s channels – social media, email newsletters, Press Releases, External articles etc.
  • Collaborating with stakeholders such as freelance writers, editors, social media and brand marketers, and SEO specialists to create and refresh content to capture crucial SERP real estate

    Qualifications:

    • 5+ years experience in B2B SaaS or relevant fields
    • Tools Expertise: Experience on tools like WordPress, AHREF, Google Analytics, SEMRush, Ubersuggest, or their equivalent
    • Mastery of spoken & written word with excellent communication skills
    • Strong SEO knowledge and experience of search engine optimization practices, including ON Page and OFF Page Optimization
    • Sound judgment and decision-making ability in complex, ambiguous situations
    • Efficient project management and stakeholder management skills to scale content marketing programs
Read more

About TraceX Technologies

TraceX Tech is a leading blockchain-powered traceability platform that creates transparent and traceable Agri and Food supply chains
Read more
Founded
2019
Type
Product
Size
20-100 employees
Stage
Raised funding
View full company details
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