Own the messaging, style and tone of voice for TraceX
Own the content strategy and calendar for different forms of content published by TraceX across its channels
Custodian of the TraceX content guidelines and playbook, to be followed by employees across the organization when creating content for public consumption
Develop editorial guidelines including for style and tone, creating enablement and training resources for stakeholders
Work with a cross-departmental team, maintain the master content calendar for all web platforms including social media, website, and blogs
Identify key segment pain points & communicate product value proposition across various channels
Develop product messaging that differentiates new products and services from others in the market
Communicate and develop content that show the value of new products and services for prospects and customers across different buying stages
Own + Support in creating product content such as case studies, videos, website content, and blog posts
Editorial responsibilities - Ensure stringent quality control for all external content being published on TraceX’s channels – social media, email newsletters, Press Releases, External articles etc.
Collaborating with stakeholders such as freelance writers, editors, social media and brand marketers, and SEO specialists to create and refresh content to capture crucial SERP real estate

Qualifications:
- 5+ years experience in B2B SaaS or relevant fields
- Tools Expertise: Experience on tools like WordPress, AHREF, Google Analytics, SEMRush, Ubersuggest, or their equivalent
- Mastery of spoken & written word with excellent communication skills
- Strong SEO knowledge and experience of search engine optimization practices, including ON Page and OFF Page Optimization
- Sound judgment and decision-making ability in complex, ambiguous situations
- Efficient project management and stakeholder management skills to scale content marketing programs

Responsibilities

Own the messaging, style and tone of voice for TraceX
Own the content strategy and calendar for different forms of content published by TraceX across its channels
Custodian of the TraceX content guidelines and playbook, to be followed by employees across the organization when creating content for public consumption
Develop editorial guidelines including for style and tone, creating enablement and training resources for stakeholders
Work with a cross-departmental team, maintain the master content calendar for all web platforms including social media, website, and blogs
Identify key segment pain points & communicate product value proposition across various channels
Develop product messaging that differentiates new products and services from others in the market
Communicate and develop content that show the value of new products and services for prospects and customers across different buying stages
Own + Support in creating product content such as case studies, videos, website content, and blog posts
Editorial responsibilities - Ensure stringent quality control for all external content being published on TraceX’s channels – social media, email newsletters, Press Releases, External articles etc.
Collaborating with stakeholders such as freelance writers, editors, social media and brand marketers, and SEO specialists to create and refresh content to capture crucial SERP real estate

Qualifications:
- 5+ years experience in B2B SaaS or relevant fields
- Tools Expertise: Experience on tools like WordPress, AHREF, Google Analytics, SEMRush, Ubersuggest, or their equivalent
- Mastery of spoken & written word with excellent communication skills
- Strong SEO knowledge and experience of search engine optimization practices, including ON Page and OFF Page Optimization
- Sound judgment and decision-making ability in complex, ambiguous situations
- Efficient project management and stakeholder management skills to scale content marketing programs

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About TraceX Technologies

Founded :

2019

Type :

Product

Size :

20-100

Stage :

Raised funding

About

TraceX Tech is a leading blockchain-powered traceability platform that creates transparent and traceable Agri and Food supply chains

Srivatsa Sreenivasarao

Manu Bharadwaj

Brighu Ravi

Abhinandan Abhaya

Chetan Bharadwaj

Company social profiles

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Great Opportunity to work on windows application development!! If you are tech savy with hands on experience in WPF/winforms and WCF, send your profile to [email protected] Please note the job location is Kharadi and there is a special joining bonus for all those who can join in 2 weeks’ time.

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