Sr Manager Digital Marketing

About the role

We're a lean, fast-moving startup building consumer mobile apps across matrimonial, health, and dating verticals. We're looking for a hands-on performance marketer to own and scale our Google Ads channels, drive quality installs and in-app conversions, and squeeze maximum efficiency from every rupee spent.

What you'll do

• Plan, launch, and optimize App campaigns (UAC/AC) across Google Ads to hit install/purchase volume and CPI/CPA targets
• Own budget allocation, bidding strategy (tCPA, tROAS, maximize conversions), and daily performance monitoring
• Drive down cost-per-install and cost-per-quality-user while scaling spend profitably
• Set up and optimize conversion tracking, deep events, and value-based bidding
• Run creative testing at scale — feed the algorithm fresh video, image, and text assets and iterate on winners
• Analyze funnel performance from install → activation → retention → monetization, and feed insights back into targeting and creative
• Report on key metrics and make data-backed scaling decisions

Must-have skills

• Google Ads (App campaigns / UAC), Google Ads Editor
• Mobile app performance marketing (iOS + Android)
• Conversion tracking & event optimization (Firebase, Google Analytics 4)
• Bidding strategies: tCPA, tROAS, maximize conversions
• Strong analytics — Excel/Sheets, cohort and funnel analysis
• Creative brief writing and creative-performance testing

Good-to-have

• ASO fundamentals
• MMP experience — AppsFlyer, Adjust, or Branch
• SKAN / iOS 14+ measurement
• Experience with vernacular / Tier 2+ India audiences
• SQL or dashboarding (Looker Studio, etc.)

You'll thrive here if

• You're numbers-obsessed and let data drive decisions
• You move fast, test relentlessly, and own outcomes end-to-end
• You've scaled app-first campaigns at meaningful budgets

This role is with Nimuki, an Indian premium kidswear brand and a venture by the founders of Purrple Orryx. While this position is being advertised through the Purrple Orryx profile on Cutshort, the selected candidate will be working exclusively with Nimuki.

About Nimuki

Nimuki is a premium Indian kidswear brand for children aged 3–7 years. We focus on stylish, comfortable, and high-quality clothing for modern families. We are launching in Kolkata and plan to expand across India.

At Nimuki, we are building a strong brand and community, not just selling products. We believe in doing things thoughtfully and maintaining high standards.

Why We Are Hiring

In our early stage, growth will come mainly through social media, influencer collaborations, and building trust with parents—not through paid advertising.

We are looking for someone who can take ownership, bring ideas, and work independently. If you enjoy building something from scratch and taking initiative, this role is for you.

Key Responsibilities

1. Social Media Management

• Manage Nimuki's Instagram account end-to-end.
• Post content, Stories, Reels, captions, hashtags, and respond to DMs.
• Follow the content calendar created with the Creative Director.
• Reply to comments and messages on the same day.
• Track performance such as reach, shares, saves, and engagement.
• Suggest new content ideas and trends that fit the brand.

2. Influencer & Creator Partnerships

• Find and connect with mommy bloggers and parent creators, mainly in Kolkata.
• Reach out, negotiate, and manage gifting and affiliate collaborations.
• Explain Nimuki's brand story and guidelines to creators.
• Track the performance of influencer campaigns.
• Build long-term relationships with top-performing creators.

3. WhatsApp Community Management

• Manage Nimuki's WhatsApp community for our founding families.
• Share new launches, exclusive previews, and engage with members.
• Ensure every interaction creates a positive brand experience.
• Coordinate with the General Manager on order updates and customer delight initiatives.

4.Work with the General Manager to build relationships with:

• Premium preschools and daycares.
• Kids' play areas and family entertainment centres.
• Pediatric clinics and wellness centres.
• Art, music, sports, and swimming classes.

Your role will be to build partnerships, manage communication, and ensure everything is executed smoothly.

5. Reporting

• Share weekly updates on social media growth, influencer activities, WhatsApp community, and partnership progress.
• Provide monthly recommendations on what is working and what can be improved.
• Take ownership and proactively share updates without waiting to be asked.

What This Role Is Not

Before applying, please note:

• This is not a paid advertising role. Running Google or Meta ads is not the focus.
• This is not a content creation role. The Creative Director will lead the creative direction; you will manage execution and distribution.
• This is not a remote position. Being based in Kolkata is mandatory.
• This is not a role where daily tasks will be assigned. You are expected to manage your own work and priorities.

What We Are Looking For

Must-Have Requirements

• Experience working with a D2C (Direct-to-Consumer) brand.
• Good understanding of Instagram and how to build an engaged community.
• Hands-on experience with influencer outreach and collaborations.
• Comfortable managing WhatsApp communities and customer conversations.
• Based in Kolkata.

Preferred Skills

• Existing connections with mommy bloggers or parent influencers in Kolkata.
• Experience using affiliate tools like UpPromote, Cuelinks, or similar platforms.
• Understanding of the Indian D2C market and customer behaviour.
• Ability to read Instagram Insights and use data to make decisions.
• Experience with offline partnerships and brand collaborations.

We Would Love Someone Who

• Shares updates without being reminded.
• Brings solutions and ideas instead of only pointing out problems.
• Enjoys building and growing a brand from the ground up.
• Treats the brand with ownership and care.
• Pays attention to quality in every interaction, whether it's a DM, caption, or influencer communication.

If you are excited about building a growing kidswear brand and love creating meaningful connections with customers and communities, we'd love to hear from you.

Work Location: Bhyandar

Management Skills:

 Team Management

 Communication Skills

 Presentation Skills

 Project Management Skills

Domain Skills:

 Strong technical expertise in networking, systems administration, and desktop support.

 knowledge of networking, managing LAN, WAN Devices

 with server administration (Windows Server, Linux).

 with virtualization technologies viz. VMware, Hyper-V).

 Strong project management and organizational skills.

 Excellent communication, interpersonal, and problem-solving skills.

 Ability to work independently and as part of a team.

 Strong customer service orientation.

SAP PI/PO Consultant – Hybrid/Onsite Bangalore Location

• Focus on design, development, configuration and support of SAP PI/PO integration solutions.
• Responsibilities include interface mapping, adapter configuration (RFC, IDoc, SOAP, REST), troubleshooting, and performance optimization.

📌 Senior SAP Integration Consultant (PI/PO) – HCL Technologies

• Requires experience in building interfaces, testing, debugging, and supporting integration projects with stakeholders.

📌 SAP PI/PO and CPI Consultant – Bosch Engineering

• A broader integration role that covers both PI/PO and SAP CPI with adapter configuration and cross-system integration.

📌 Consultant – SAP PI/PO Migration Projects – Deloitte

• A role that includes PI/PO to CPI migration, enhancing your cloud integration skills alongside PI/PO.

📌 SAP PI/PO Consultant – LTIMindtree & Other Firms

• Mid-senior level consultant roles around 5+ years experience focused on implementation support and solution delivery.

📌 Opportunities with TCS, Capgemini, UST, and More

• Various openings for PI/PO consultants (often including CPI exposure) with 3–6+ years of experience.

📌 Typical Responsibilities

Across most PI/PO roles in Bangalore you’ll be expected to:

✅ Design, develop, and maintain SAP PI/PO interfaces

✅ Work with XI/PI/PO tools (ESR, ID, RWB, etc.)

✅ Perform message mapping (Graphical, Java, XSLT)

✅ Configure adapters like RFC, IDoc, SOAP, REST, File/SFTP

✅ Troubleshoot integration errors and optimize performance

✅ Work closely with functional and technical teams on requirements and delivery

💼 Required Skills

Typical qualifications employers look for:

🌟 Strong SAP PI/PO hands-on experience (3–6+ yrs)

🌟 Knowledge of integration protocols and adapters

🌟 Experience in end-to-end implementations or support

🌟 Good problem-solving and documentation skills

🌟 Exposure to SAP CPI is a bonus (many projects are hybrid PI/PO+CPI)

#HiringAlert

We are looking "Peoplesoft Finance Functional Consultant" for Reputed Client @ Chennai Permanent Role.

• Experience: 8yrs

• At least 2 full life-cycle multi country Oracle PeopleSoft implementations Scope must include Finance (Billing/AR,Contracts, Project Costing, Tax) modules.

• In depth knowledge of Oracle Cloud Financials functionality and in particular AR, Knowledge / Experience of advanced collection module is preferred

• Experience working on local legal & tax requirements and building Localization solutions for the same.

• Proven experience of designing and building CEMLI components namely Interfaces, reports, personalization using Oracle ERP tools.

• Strong interpersonal & communication skills, able to develop a strong working relationship with a variety of stakeholders

• Finance qualification and Domain experience is desirable.

• Well versed with Contract Billing Module.

• Should be familiar with Data Migration, Validation, configuration, Training to End User

• Analyze As-Is Processes and craft the optimized To-Be Processes

• Perform Design Validation and identify areas of improvement

• Detailed documentation including Business Requirements Documents, test plans etc.

• Must be able to exercise discretion and judgment with little to no supervision in carrying out daily tasks.

• Ability to operate independently and make decisions with little direct supervision.

• Excellent research, analytical, and critical thinking skills with attention to detail.

• Good project & time management skills – ability to handle multiple priorities, organize work and meet deadlines.

We are hiring Senior Talent Acquisition Manager for an EdTech platform in Bangalore. 

Responsibilities:

• Overlooking at end-to-end recruitment process.
• Prepare recruitment materials and post jobs to appropriate job boards.
• Ensure all the best-recruiting equipment, software, and practices are being used in the process.
• Developing a strategic continuous candidate pipeline.
• Consistent networking, future candidate engagement strategies and communication cadence.
• Handling communication within the team and aiding in preparing schedules for recruitment activities and their execution.

Required Skills:

• Proven recruitment experience at start-ups.
• Experience with applicant tracking systems and HR databases. Prior experience with freshteam will be desirable.
• Hands-on experience with recruiting and sourcing candidates.
• Excellent knowledge of MS Office (PPT, Word, Excel).
• Excellent analytical & time management skills.
• Excellent communication, interpersonal and people skills.

5+ Yrs

- Should have strong experience in Salesforce Development.

- Knowledge in Lightning.

- Hands-on with Visual force, Apex.

- SFDC Experience with focus on Apex, Triggers and Visualforce Development.

- Experience enhancing & debugging existing Apex and Visualforce codebase.

- Should have good experience in Salesforce configuration & customization.

- Must have SFDC knowledge including but not limited to Workflows, Validations, Approval Process etc Security Model, Data Model

- Must have Hands-on Customization Apex, Visual Force, Triggers, Batch and Schedule Apex

- Must have Awareness of Application Migration Tools/Methods

- Must have Awareness of Data Migration Apex Data Loader

- Good Communication skills required.

The Project Manager role we're looking for will manage key client projects. The responsibilities include the coordination and completion of projects on time within budget and within scope.
Oversee all aspects of projects.
Set deadlines, assign responsibilities and monitor and summarize progress of project.
Prepare reports for upper management regarding status of project.

Lead and direct the work of others.
Enhance department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.