Growth Hacker

We at Yapsody India are hiring for a creative and analytical Product Marketing Lead. As the leader of our marketing team, you will be responsible for all the areas of the marketing functions, including design, planning, implementation, and execution of high-performance growth marketing campaigns across all our digital channels.

If you enjoy designing and implementing performance-based marketing campaigns to drive growth and commitment, we might have the next career milestone for you here at Yapsody. Come visit us for a drink and let’s chat about your past achievements and create the roadmap for your next success story.  

Your role at Yapsody.. 

 Product Marketing Operations 

• Develop a marketing plan for the product in conjunction with our product, sales and marketing teams, to support the retention and expansion of existing customers and the acquisition of new customers
• Develop and maintain a deep understanding of the SaaS based product suite ecosystem and key market(s), our competitive landscape and target buyer personas
• Collaborate with product management and sales to develop product positioning and messaging that resonates with our target buyer personas
• Plan the launches of net-new features and releases of existing products, and manage the cross-functional implementation of the plan
• Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop product demos, internal tools and external collateral and teach them how and when to use them
• Develop external collateral such as webpages, case studies, playbooks, success stories, brochures
• Ensure marketing assets and collateral are maintained and organized across different systems for accessibility
• Partner closely with marketing team members to deliver on business objectives 

 

Demand Generation Support 

• Work closely on setting up Marketing Campaigns in sync with the product team, the sales team, and our customers to develop and deliver high-value webinars for prospects and existing customers
• Lead the digital marketing team to build and execute digital campaigns including developing content, defining the target audience, testing, launching and analyzing results
• Work with digital marketing to perform regular marketing automation improvements, hold share outs and share learnings
• Define product marketing KPIs; regularly track results and provide updates to business stakeholders  

Skills & Experience

•  5+ years of experience in Digital Marketing, especially having worked in a Product based Company.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Strong analytical skills with a creative approach
• Solid written and verbal communication skills, as well as strong presentation skills. 
• Team player with the ability to nurture the team and win collective accolades
• Keep updated on the latest trends and technologies in digital marketing.

1. Lead our marketing team & build a culture obsessed with experience and learning
2. Own ROI-driven pipeline coverage by scaling inbound channels and nurturing deals to grow revenues
3. Strategize & execute go-to-market to expand into international geographies starting with US & UK market
4. Execute ABM to drive upsells & cross-sells within the customer business
5. Build customer case studies and success stories to drive demand and enable Sales

Is this you?
1. Overall 7 to 15 years of experience with 3+ years of experience in driving growth for a company with a subscription based model, driving cross border sales
2. Experience leading, recruiting & growing a team of marketers
3. A kickass storyteller and communicator with strong negotiation and persuasion skills.
4. A knack for creating experiences that shape perceptions.
5. Adopt a ‘get shit done’ mindset and demonstrate leadership, initiative, and motivation.
Ideal profile
1. You are driven by the desire to scale sustainably
2. You have a good insight into organic and non-organic channels
3. You have an experimental mindset and are constantly running different types of experiments
to figure out a scalable channel to help us acquire users and customers.
4. Along with quantitative research and data analysis, you also love talking to customers on a regular basis to gather feedback and learn about different use-cases.
5. You have strong experience with Firebase & Google Analytics.
6. You understand product positioning and can craft a great content and communication
strategy to strengthen the brand.

Responsibilities

1. Develop detailed knowledge and understanding of business strategy,

objectives, and goals.

2. Work closely with cross-functional teams such as marketing, product, sales, and customer success to execute campaigns.

3. Lead all digital marketing efforts (paid, social & organic). The role entails 3 broad functions:

. Performance Marketing

1. SEO

2. Email marketing

4. Performance Marketing:

0. Establish, implement and measure the effectiveness across SEM/ UAC /Social, etc to drive awareness and adoption for the app and website. Manage the strategy and setup of all paid campaigns.

1. Optimize ads to achieve the lowest cost per lead on the website and

app, without compromising user quality. Closely monitor & optimize

CAC & ROAS.

2. Analyze traffic data, flows, funnels on a detailed city and category level

to identify potential leakages and opportunities to grow.

3. Stay abreast of new tools, trends, and best practices in digital

advertising; test and evaluate their efficacy.

4. Lead efforts to utilize a data and experiments-driven methodology to

improve performance marketing effectiveness.

o Innovate and implement test-and-learn strategies and drive scalable

results.

5. SEO

0. Manage both on-page SEO and off-page SEO for the company.

1. Manage and improve organic search engine performance and goal setting based on click through rates ,traffic ,and conversions.

2. Identify keyword gap for SEO improvement and map new content to be

produced for our blog, YT channel and Pinterest and optimize the same

for SEO.

6. Email marketing:

0. Optimize our marketing automation and lead nurturing processes

through email, content, and social channels.

1. Measure results and optimize the lead nurturing workflow for these

segments to convert leads into customers.

2. Implement Retention & Reactivation based campaigns to improve

lower funnel conversions.

Candidate Requirements

1. A high degree of ownership in taking things to completion. Can thrive in an

unstructured environment.

2. Exceptional communication skills. Enthusiasm to write things down for

posterity, build playbooks, and create training manuals. Loves one pagers.

3. The ability to collaborate effectively across teams such as growth, marketing &

design.

4. Knowledge of UAC, Search and Social advertising preferably for consumer

apps. Experience in a performance marketing role across a range of channels;

search, social, affiliate, display, video.

5. Strong experience in website analytics tools highly proficient with google

analytics, tag manager, search console. Knowledge of using data tools such as

marketing automation CRMs like Cleve tap, attribution reporting, and paid

campaign reports.

6. Strong knowledge of performance optimization and have a strong

quantitative analysis. An understanding of cohorts, segmentation of user base,

calculations of ROl and funnels is a must.

7. Worked at a fast growing start up for at least 3+ years

8. Past experience in B2C traffic generation, managing digital/mobile advertising.

9. Be able to bridge data analysis, research, competitive intelligence to build

efficient and scalable customer acquisition programs.

10. Able to effectively organize, prioritize & manage their time

11. Experience with automations & SQL is a big plus

We are looking for dynamic smart learners and organized professionals to our Maticz seed under the Digital Marketing team in our Madurai Branch who excel in resolving solutions for challenges and grow along with Maticz Technologies to enhance your hands in the development of the organization. If you are interested share your updated profile with the needed information below:

 

Total Experience:

Experience in SEO:

Current Takehome:

Expected Takehome:

Notice Period:

Reason for Change:

Current Location:

Preferred Location:

 

Job Description

 

• Must have sound Knowledge of On-page Optimization and Off-page Optimization.
• Should have hands-on experience in Link building strategies.
• Must be strong in Organic SEO.
• Should have exposure in Google Adwords, Social Media Marketing, FB Ads, Insta Ads, Linkedin Ads. etc.
• Exposure to content writing and Blog writing is added value.
• Knowledge of overall Digital marketing is good to have.
• Should have strong interpersonal and communication skills.

 

It's highly appreciated if you can refer any of your friends, whose profile is suitable for the same.

We are looking for a Digital Marketing Manager with a mix of creative and analytical skills to develop, implement, track and optimize our marketing campaigns across all digital channels. 

About us

BetterInvest is an investment platform focused on generating passive income streams and building wealth for investors.

We at BetterInvest provides you a variety of alternate investment options which are focussed on generating passive income and helping investors achieve financial happiness. One of the first asset classes that we are launching is fractional ownership in Commercial Real Estate. We are enabling access to wealth creation opportunities that were previously available only to the top 1% of the population. We make commercial real estate investing easy, affordable and transparent. 

Visit www.betterinvest.club to learn more.

Roles and responsibilities

• Build the overall digital strategy for the company
• Plan and execute digital marketing campaigns that generate potential leads to the product
• Responsible for the monthly budgets for the digital marketing
• Use analytics tools to monitor and do complete data analysis from website traffic till conversion
• Monitor campaign performance and identify opportunities for improvement and optimise campaigns accordingly 
• Collaborate with team members on campaign development and implementation
• Measure campaign performance across channels and assess against goals

Requirements

• 3+ years of experience in a digital marketing role and B2C lead generation.
• Experience in running successful marketing campaigns across multiple channels and geographies.
• Deep understanding of paid campaign strategies across channels to drive revenue (Google Ads, Facebook and LinkedIn ads).
• Deep understanding of analytics tools to track and capture key data of the campaigns.
• Excellent verbal and written communication skills.
• Ability to take new initiatives and push the boundaries constantly.

 

Peekaboo is looking for a dynamic B2C marketing professional to drive marketing and outreach for the brand. The person will be responsible for building Peekaboo’s mindshare and recall among its target audience. He/she will be responsible for all digital assets, outreach and communication including SEO, content marketing, social media, email campaigns, and website and analysis and reporting on these.

• Overall responsibility for digital marketing and inbound lead generation strategy
• Plan and execute multiplatform digital marketing & BTL campaigns as required
• Understand business objectives and revenue goals, as part of the strategy development process
• Plan and run conversion testing and other experiments
• Be the point of contact for related vendors and agencies, as needed
• Develop and execute an ongoing promotion strategy – PPC and organic
• Act as our community manager on our social media accounts
• Ideate and create content for SM and/or brief creative/content team on what content is to be created.
• Create and maintain a marketing calendar, especially for SM content creation and scheduling
• Responsible for ensuring the timely creation and posting of such content
• Own the creation of landing pages and other conversion opportunities
• Report on key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, revenue attribution, and so forth
• Oversee paid media advertising campaigns on Google, Instagram, Facebook, and so on
• Be responsible for website performance & uptime, with a focus on optimizing for user experience

• Sustained inbound marketing funnel for new customer acquisition
• Mutually agreed targets for revenue generation
• Increased brand awareness and recall with
• Increase user engagement on company assets and social media pages
• Collaborate with other team members to come up with effective promotions

• Exceptional creative and project management skills, with a keen eye for detail.
• Comfortable working in a fast-paced, deadline-driven environment.
• Self-directing and agile, with the ability to quickly pivot strategies, as needed.
• 2 – 4 years of experience with digital marketing for a consumer brand.
• Familiarity with creating and running PPC / PPL / Retargeting campaigns
• Passionate, creative thinker with exceptional analytical skills.
• Team player with superb collaboration and communication skills.
• Ability to excel under minimal supervision, while reporting results and conferring with superiors on unusual matters and seeking feedback as needed

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Greetings from Invensis technologies - Bangalore (J.P. Nagar). We are hiring Product Marketing Manager for our organisation. 

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StarTele Logic looking to dynamic, strategic and resourceful digital first thinker. Responsible for all activities related to the research, development, facilitation, assembly and presenting of Digital Transformation strategies for StarTele Logic clients and prospects. • Oversees all company social media accounts management • Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages • Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals • Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction • Audits and analyses social media presences, including digital advertising costs and returns • Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement • Interviews, hires, and trains social media team members • Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages • Monitors and develops reports on competitor activity within social media spaces Social Media Executive Skills and Qualifications: Degree in Marketing or Social Media, Extensive Knowledge of Social Media Platforms, Web Proficiency, Computer Software Proficiency, Team Management Experience, Advertising, Copywriting, Content Creation, Public Relations and Brand Marketing Experience, Proofreading and Editing Skills, Interpersonal Skills, Strong Verbal and Written Communication Skills, Customer Service Skills