Growth Hacker

• Creating, managing and guiding a team of digital marketing specialists
• Managing various existing digital marketing channels and also initiating and implementing measures to explore new channels
• Crafting digital or online marketing strategies and thus contributing towards the increase in business
• Creating and managing quality content in relevant online platforms to attract the correct audience at the correct time
• Extensively being involved in budgeting and planning of the company’s digital marketing division
• Evaluating important metrics that affect the company’s website traffic, online campaigns, and target audience
• Strategizing and implementing new digital marketing possibilities and also working constantly towards improving the current existing options and techniques
• Obtaining and constantly working on the feedback being received on the current digital marketing platforms
• Tracking, measuring, and working on the results obtained from SEO and SEM strategies and accordingly formulating effective measures
• Working closely with various internal as well as external stakeholders

• Taking responsibility for the day-to-day operations of the company's YouTube channel with 42k+ subscribers and millions of views.
• Devising and implementing content strategy, video optimization, subscriber growth and viewership growth for the company's existing and newly created YouTube channels.
• Researching on what content is performing well on YouTube as well as other platforms, in order to strategize on the content requirement.
• Collaborating with the internal content team to ensure a continuous pipeline of content as per programming.
• Developing data-driven recommendations, organizing and analyzing data to form actionable plans and create KPIs.
• Auditing existing channel to uncover short and long term recommendations to improve audience engagement and growth metrics.
• Leading creation of recurring reports on the impact of rollout and optimization efforts against established benchmarks.
• Overseeing all written editorials across all videos, channel home-page, community and any off-site blogging/promotion to ensure consistently excellent standards.
• Working on optimization of channel and video content viz. Titles, tags, descriptions, playlist, thumbnails, homepage, etc.
• Developing creative and effective engagement strategies with the subscriber base for continuous engagement on videos as well as community engagement.
• Using SEO/SMM tools and learning to grow the channel organically.

• 3+ years of experience in content marketing and YouTube growth.
• Proven track record of managing channel with 100k subscribers and demonstrated ability to grow the channel.
• Experience using SEO/SMM Tools like YouTube Analytics, Google Analytics, VidIQ, Tube buddy, etc.
• Extensive experience working within the YouTube CMS and with YouTube/Google analytics.
• In-depth understanding of audience retention metrics (e.g. Average view duration vs. % completion, watch time).
• Experience leveraging/ implementing In-video programming mechanisms (e.g. link cards and end screens).
• Ability to keep up with ever-changing YouTube eco-system and new features.
• Successful track record of conceptualizing and developing benchmarks, KPIs and ability to report insights and KPIs on a weekly basis.
• Cross-platform Video SEO knowledge and experience.
• Exceptional organizational and follow-through skills, attention to detail and deadlines.
• Team Management experience.
• Self-starter with a strong work ethic and determination to accomplish goals.
• Demonstrate the ability to multi-task in a fast-paced, collaborative environment.
• Knowledge of E-learning/Ed-Tech industry preferred.

You love creating content, social media, and are completely fascinated by what’s happening in the world of Cricket. Why don't you join us and make a career in digital marketing?

CricHeroes is looking for a Digital Marketing Executive to enhance our social media presence across all platforms.

This might be a great opportunity for you if

• You are passionate about content creation, social media, and sports.
• You have prior experience in conceptualizing and executing campaigns on social media.
• You love researching, design, and writing.

Who are we?

CricHeroes is a Market Network for Cricket; the World’s largest network connecting millions of grassroots cricketers and a marketplace for thousands of local businesses and professionals around cricket.

It bridges the gap between passionate grassroots cricketers and international cricketers with the help of technology.

It helps grassroots cricketers showcase their talent, get recognition, and improve their game with data.

What are we looking for, in you?

• Excellent writing skills in English
• Genuine enthusiasm around cricket would be highly preferred
• Experience in online and digital marketing
• Has an interest in researching for content
• Prior experience in content creation and working on social media campaigns
• You have strong interpersonal skills
• You have a Bachelor's degree in English honors or a degree/diploma in digital marketing
• You have 1-2  years of experience in digital marketing in a fast-paced product company.
• Someone with prior experience in Sports Management and being a Cricket enthusiast will be highly preferred.

What are we looking for, from you?

• The ability to research Cricket related topics and generate interesting and engaging content for the app, blogs, and social media posts.
• Initiating and executing Email marketing and SMS Campaigns successfully and independently.
• Maintaining social media presence across all digital platforms.
• Collaborate with design teams internally to create engaging social media posts.
• Able to improve content delivery using search engine optimization best practices.

We are made in India by the passionate cricketers for the passionate cricketers of the world!

If this excites you and you want to be part of our team to help us win the scores by building a one of a kind app for all the cricketers around the world, please apply on the link.