Customer Lifecycle Marketing Manager
2 - 5 yrs
₹8L - ₹15L / yr (ESOP available)
Remote, Bengaluru (Bangalore)
Skills
Marketing
Product Marketing
Customer Retention
Customer Acquisition
Growth Hacking
CLM
Key Responsibilities
- There are two main responsibilities of the role:
- to increase the overall top line by increasing the application rate(optimizing the funnel)
- ensuring more users are retained post the first consumption cycle.
- Create and refine effective programs that leverage tenure and customer behaviour data, and include a mix of triggered and targeted campaigns.
- Identify key, measurable metrics for Customer lifecycle programs with a focus to test and scale rapidly.
- Create, implement and optimize daily/weekly/monthly campaigns and user journeys (retention and reactivation - both automated and not automated)
- Generate deep insights about customers that increase their retention, root-cause & predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary & secondary customer research through surveys and talking directly with customers.
- Experiment across the whole retention & re-activation funnel constantly looking for maximum impact on DAU (daily active users)
- Brainstorm new ways of segmenting potential customers and means of communication, leading to quick-test pilots with clear measurable outcomes
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Subodh Popalwar
Software Engineer, MemorresFor 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
Companies hiring on Cutshort
About The Quartile Company
Founded :
2018
Type :
Product
Size :
20-100
Stage :
Profitable
About
At The Quartile Company, we solve the Talent and HR needs of high-growth startups and fast-scaling enterprises in India and SE Asia.
The Quartile Company channels its broad range of expertise, having engaged and studied the operational structures and nuances of HR requirements across a diverse portfolio of organizational setups, to ensure that your business is able to achieve and take advantage of this modularity to its fullest potential.
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Company social profiles
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• Manage the Corporate Communications team including graphics designers and copy writers as well as external agencies to produce high quality publications and materials on time and within budget.
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• Organizing and managing events
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Mandatory Skill Set:
• Digital Marketing
• Content Writing
• Public Relation
• Understanding of strategies
• Campaign
Interested candidates can kindly share your resume to [email protected]
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Subodh Popalwar
Software Engineer, MemorresFor 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
Companies hiring on Cutshort