Customer Lifecycle Marketing Manager
2 - 5 yrs
₹8L - ₹15L / yr (ESOP available)
Remote, Bengaluru (Bangalore)
Skills
Marketing
Product Marketing
Customer Retention
Customer Acquisition
Growth Hacking
CLM
Key Responsibilities
- There are two main responsibilities of the role:
- to increase the overall top line by increasing the application rate(optimizing the funnel)
- ensuring more users are retained post the first consumption cycle.
- Create and refine effective programs that leverage tenure and customer behaviour data, and include a mix of triggered and targeted campaigns.
- Identify key, measurable metrics for Customer lifecycle programs with a focus to test and scale rapidly.
- Create, implement and optimize daily/weekly/monthly campaigns and user journeys (retention and reactivation - both automated and not automated)
- Generate deep insights about customers that increase their retention, root-cause & predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary & secondary customer research through surveys and talking directly with customers.
- Experiment across the whole retention & re-activation funnel constantly looking for maximum impact on DAU (daily active users)
- Brainstorm new ways of segmenting potential customers and means of communication, leading to quick-test pilots with clear measurable outcomes
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About The Quartile Company
Founded :
2018
Type :
Product
Size :
20-100
Stage :
Profitable
About
At The Quartile Company, we solve the Talent and HR needs of high-growth startups and fast-scaling enterprises in India and SE Asia.
The Quartile Company channels its broad range of expertise, having engaged and studied the operational structures and nuances of HR requirements across a diverse portfolio of organizational setups, to ensure that your business is able to achieve and take advantage of this modularity to its fullest potential.
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JOB DESCRIPTION
NOTE: Immediate joiner
Product Marketer
We are a B2B SaaS Healthcare startup working with leading Radiologists and Diagnostic Centres innovating in the realms of AI/ML, Radiology, and Digital Transformation. With a clientele comprising some leading healthcare brands across India and US, we’re striving to fast-track innovation across the healthcare industry. Join us to work on intelligent health care products that will shape the Medical technological landscape through the next decade!
(Visit https://www.synapsica.com/" target="_blank">https://www.synapsica.com/ to know more about the company.)
(Visit https://www.synapsica.com/" target="_blank">https://www.synapsica.com/ to know more about the company.)
Job Description
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Interview buyers and users to deeply understand their problems and challenges
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Comfort in an unstructured environment: We are trying to disrupt the Healthcare Tech field for Radiology centres with first of its kind AI/ML solutions, which means we’re constantly coming across new situations where we don’t know the answers yet. It’s important that you can look at an unstructured problem, give it some structure, and chart a robust path forward.
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Almost a decade old, it is a venture committed to bring together a varied range of traditional crafts and techniques of dyeing, weaving, printing and hand embroidery. The founders have dedicated their life to promote Indian Block Prints and provide employment and Hand-Embroidery training to women so that numerous underprivileged women can be empowered.
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- Devising an effective content strategy and identify various marketing avenues to leverage said content to meet business objectives.
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- Managing Editorial requirements includng basic SEO understanding, content categorization and structure, content development, distribution and measurement.
- Developing and managing editorial calendar and organization workflows.
- Leveraging all supporting social channels including Facebook, Instagram, LinkedIn, Twitter, Youtube etc. for content distribution. The person must understand the best practices of the main social media channels, which content and approaches work on each, and why.
- Managing Social Media Execution: End to end social media execution, optimisation and reporting.
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- Partnering with Influencers/ KOL's and other Production houses for brand collaborations.
- Running facebook ads such as campaigns, web conversion ads etc . Planning offline marketing campaigns & Influencer activities
- Hands on experience, working on new age brands/ social channels preferably in digital-first app-based businesses.
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- Excellent understanding of social media platforms
- Ability to analyze data related to traffic, conversions
- Delivering high quality work while meeting deadlines
- Desire to work in a fast-paced start-up environment
- Comfortable with all forms of content - videos, photoshoots, editing softwares etc.
- A keen internist in psychology would be a great plus.
- Adept at handling people and external agencies.
- Masters in Marketing, Branding or equivalent. Additional Certifications will be a plus
- Professional Degree in a relevant field will be a plus
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- Partner with key stakeholders to understand upcoming initiatives across India and develop integrated communications plans, then execute.
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What You Need
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- Strong project management skills with the ability to supervise multiple projects
- Proven track record of developing and executing creative communications plans
- 5+ years of experience in the communications role
- Availability during weekends.
What Is Nice To Have
- Bachelors/Master’s degree in marketing, journalism, business, or related field
- Ability to communicate in Tamil, English and Hindi
- Prior experience of working or volunteering with NGOs
- Good network in the traditional media and digital/social media influencers
Other Information:
- Designation: Manager to Director based on candidate’s profile
- Reporting to: Executive Director
- Scope: Full time
- Remuneration: CTC 6-9 Lakhs p.a. based on the candidate’s profile
- Expected Joining Date: Immediate
Read more
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Digital Marketing
Content Writing
Public Relations
Marketing
+1 more
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• Help develop and execute marketing strategies and campaigns with the common goal of increasing sales and profits.
• Handling marketing materials & campaigns - both online and offline
• Executing & managing Lead generation campaigns
• Manage brand delivery and consistency across all markets for all product lines
• Manage the Corporate Communications team including graphics designers and copy writers as well as external agencies to produce high quality publications and materials on time and within budget.
• Develop and maintain effective relationships with media.
• Organizing and managing events
• Writing, reviewing and publishing all marketing collateral
• Work collaboratively with a diverse staff team to create and manage cross-organizational, integrated marketing strategies
• Provide writing and editing support for all outbound member communication including all promotional materials, website content, a monthly newsletter
• Serve as internal liaison to the meetings department and other staff resources
• Review and edit existing promotional materials for marketing effectiveness, cross-selling implications and adherence to brand guidelines
Mandatory Skill Set:
• Digital Marketing
• Content Writing
• Public Relation
• Understanding of strategies
• Campaign
Interested candidates can kindly share your resume to [email protected]
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