Customer Lifecycle Marketing Manager

Customer Lifecycle Marketing Manager at The Quartile Company · Remote, Bengaluru (Bangalore) · 2 - 5 years · ₹8L - ₹15L / yr (ESOP available) · Profitable · Remote friendly · Posted 25 May 2021

Customer Lifecycle Marketing Manager

at The Quartile Company

Posted by Saakshi Bhartiya

2 - 5 yrs

₹8L - ₹15L / yr (ESOP available)

Remote, Bengaluru (Bangalore)

Skills

Marketing

Product Marketing

Customer Retention

Customer Acquisition

Growth Hacking

CLM

Key Responsibilities

There are two main responsibilities of the role:
- to increase the overall top line by increasing the application rate(optimizing the funnel)
- ensuring more users are retained post the first consumption cycle.
Create and refine effective programs that leverage tenure and customer behaviour data, and include a mix of triggered and targeted campaigns.
Identify key, measurable metrics for Customer lifecycle programs with a focus to test and scale rapidly.
Create, implement and optimize daily/weekly/monthly campaigns and user journeys (retention and reactivation - both automated and not automated)
Generate deep insights about customers that increase their retention, root-cause & predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary & secondary customer research through surveys and talking directly with customers.
Experiment across the whole retention & re-activation funnel constantly looking for maximum impact on DAU (daily active users)
Brainstorm new ways of segmenting potential customers and means of communication, leading to quick-test pilots with clear measurable outcomes

Key Responsibilities

There are two main responsibilities of the role:
- to increase the overall top line by increasing the application rate(optimizing the funnel)
- ensuring more users are retained post the first consumption cycle.
Create and refine effective programs that leverage tenure and customer behaviour data, and include a mix of triggered and targeted campaigns.
Identify key, measurable metrics for Customer lifecycle programs with a focus to test and scale rapidly.
Create, implement and optimize daily/weekly/monthly campaigns and user journeys (retention and reactivation - both automated and not automated)
Generate deep insights about customers that increase their retention, root-cause & predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary & secondary customer research through surveys and talking directly with customers.
Experiment across the whole retention & re-activation funnel constantly looking for maximum impact on DAU (daily active users)
Brainstorm new ways of segmenting potential customers and means of communication, leading to quick-test pilots with clear measurable outcomes

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About The Quartile Company

Founded :

2018

Type :

Product

Size :

20-100

Stage :

Profitable

About

At The Quartile Company, we solve the Talent and HR needs of high-growth startups and fast-scaling enterprises in India and SE Asia. The Quartile Company channels its broad range of expertise, having engaged and studied the operational structures and nuances of HR requirements across a diverse portfolio of organizational setups, to ensure that your business is able to achieve and take advantage of this modularity to its fullest potential.