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Customer Lifecycle Marketing Manager
Customer Lifecycle Marketing Manager
The Quartile Company's logo

Customer Lifecycle Marketing Manager

Saakshi Bhartiya's profile picture
Posted by Saakshi Bhartiya
2 - 5 yrs
₹8L - ₹15L / yr (ESOP available)
Remote, Bengaluru (Bangalore)
Skills
Marketing
Product Marketing
Customer Retention
Customer Acquisition
Growth Hacking
CLM

Key Responsibilities

  • There are two main responsibilities of the role:
    • to increase the overall top line by increasing the application rate(optimizing the funnel) 
    • ensuring more users are retained post the first consumption cycle. 
  • Create and refine effective programs that leverage tenure and customer behaviour data, and include a mix of triggered and targeted campaigns.
  • Identify key, measurable metrics for Customer lifecycle programs with a focus to test and scale rapidly.
  • Create, implement and optimize daily/weekly/monthly campaigns and user journeys (retention and reactivation - both automated and not automated)
  • Generate deep insights about customers that increase their retention, root-cause & predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary & secondary customer research through surveys and talking directly with customers. 
  • Experiment across the whole retention & re-activation funnel constantly looking for maximum impact on DAU (daily active users)
  • Brainstorm new ways of segmenting potential customers and means of communication, leading to quick-test pilots with clear measurable outcomes
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About The Quartile Company

Founded :
2018
Type :
Product
Size :
20-100
Stage :
Profitable

About

At The Quartile Company, we solve the Talent and HR needs of high-growth startups and fast-scaling enterprises in India and SE Asia. The Quartile Company channels its broad range of expertise, having engaged and studied the operational structures and nuances of HR requirements across a diverse portfolio of organizational setups, to ensure that your business is able to achieve and take advantage of this modularity to its fullest potential.
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Saakshi Bhartiya
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Swetha Venugopal
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Aravind Shankar

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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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