Product Marketing Manager

Role: Digital Marketing Executive

Exp: 1-2 Years

CTC: up to 4 LPA

Location: Pune

Requirements and skills:

• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills

Sales Executive – IT SaaS Sales

Location: Remote

Experience: Minimum 1 year in IT SaaS Sales

Employment Type: Full-Time

About the Role

We are seeking a highly motivated and results-driven Sales Executive with a proven track record in IT SaaS sales. As a remote team member, you will play a pivotal role in driving revenue growth by identifying opportunities, engaging with potential clients, and delivering value through our SaaS solutions.

Key Responsibilities

• Lead Generation & Outreach:
• Identify, research, and qualify leads through various online channels, including LinkedIn, email, and other platforms.
• Build a robust sales pipeline to ensure consistent deal flow.
• Sales Process Execution:
• Conduct virtual product demos and presentations to illustrate the value of our SaaS offerings.
• Customize solutions based on client requirements and effectively communicate product benefits.
• Close deals efficiently while meeting or exceeding monthly and quarterly targets.
• Client Relationship Management:
• Build and maintain long-term relationships with prospective and existing clients.
• Provide exceptional post-sales support to ensure client satisfaction and retention.
• Market Research & Feedback:
• Stay informed about industry trends, competitor offerings, and emerging technologies.
• Share market insights and client feedback with the product and marketing teams to drive innovation.

Required Skills & Qualifications

• Minimum 1 year of experience in IT SaaS sales or a similar role.
• Proven ability to meet and exceed sales targets in a remote work environment.
• Strong communication, negotiation, and presentation skills.
• Self-motivated, disciplined, and capable of managing time effectively in a remote setup.
• Proficient in using CRM tools (e.g., Salesforce, HubSpot) and virtual collaboration platforms.
• Tech-savvy with the ability to quickly grasp new software and tools.
• Bachelor’s degree in Business Administration, Marketing, or a related field is preferred.

What We Offer

• Competitive salary with performance-based incentives.
• Flexibility to work remotely from anywhere.
• Opportunities for professional growth and development.
• A supportive and inclusive workplace culture with a focus on innovation.

Responsibilities:

• Design, develop, and maintain responsive web applications using Node.js, Next.js, and React.js.
• Implement robust APIs and services using Node.js.
• Ensure the technical feasibility of UI/UX designs and optimize applications for maximum speed and scalability.
• Collaborate with cross-functional teams to define, design, and ship new features.
• Integrate data from various back-end services and databases.
• Manage and deploy applications on cloud platforms such as AWS, GCP, or Azure.
• Utilize version control tools such as Git to manage codebase changes.
• Implement continuous integration and continuous deployment (CI/CD) pipelines to streamline development and deployment processes.
• Stay updated with emerging trends and technologies in the software development industry.

Qualifications:

• Bachelor's degree in Computer Science, Information Technology, or a related field.
• 2-4 years of proven experience as a Full Stack developer.
• Strong proficiency in JavaScript/Typescript.
• Experience with cloud services (AWS, GCP, or Azure) and managing scalable applications in the cloud.
• Solid understanding of version control tools, preferably Git.
• Knowledge of CI/CD tools and methodologies.
• Excellent problem-solving skills and critical thinking abilities.
• Strong communication and teamwork skills.
• Ability to handle multiple projects and meet deadlines

Role and Responsibilities:

• Develop, implement and manage our social media strategy. Work with brand to create and implement social media strategies monthly/weekly. Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives
• Define most important social media KPIs
• Manage and oversee social media content.
• Measure the success of every social media campaign. Oversee day-to-day management of campaigns and ensure brand consistency. Ensure brand consistency in copy through tone, voice and terminology
• Stay up to date with latest social media best practices and technologies – strategy and execution of ORM across company’s social media platforms.
• Use social media marketing tools
• Work with copywriters and designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales and Product Development teams
• Communicate with industry professionals and influencers via social media to create a strong network
• Facilitate scaling brand and company awareness through various social media channels
• Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
• Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube and LinkedIn
• Ensure progress on all platforms by using analytical tools such as Google Analytics and others

Requirement and Qualification:

• Minimum 5 years of experience as a Social Media Specialist or similar role
• Bachelor's degree in business, marketing, journalism, public relations or related field
• Social Media Strategist using social media for brand awareness and impressions
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Familiarity with web design and publishing
• Excellent multitasking skills
• Great leadership skills
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal, presentation and communication skills

Job description

Finzly is a fintech company, providing innovative solutions to meet the growing needs of Banks and Financial services firms in North America.

Our award-winning open banking platform, BankOS, allows banks to innovate at the speed of “NOW” and compete with Fintech companies in the market.

This is an excellent opportunity to be part of a team bringing innovation in the finance industry and be a proud engineer.  This means following the industry standards, using clean code and being bold while sharing your thoughts during tough technical conversations. We want you to be a part of all of this!

What we need from you:

• You will join our team to develop awesome products for our customers(Banks and Financial Institutions)
• You will be developing in Java, Spring Boot on the backend and Angular on the frontend
• Learn from our high performing teams, while at the same time providing feedback on how the team could do its job better
• Work with our product owners and help them to convert ideas into working products.
• Sharp focused on delivery. We are results-oriented and need self-starters who do not wait around for direction.

What we need you to bring:

• Deep passion for developing software and continuous learning attitude to write more efficient code.
• Someone who wants to work in a strong team and influence that team on how to perform better
• You enjoy sliding between both front-end and back-end stacks to solve problems instead of just “writing code”
• 5 or more years of experience writing code for web products.
• You have worked with cloud technology

Bonus Points / Nice to Have

• Understanding of CI/CD/Docker/
• Experience/understanding payment processing / payment gateways, e.g. ACH, RTP, SWIFT, PCI compliance
• Experience on messaging and distributed caching.

Our Interview process:

• Recruiter Call (15 min) – Specialist - Recruitment
• Online Programming Test/Offline Assignment(45 to 90 minutes) – Online (This is optional for early joiners)
• Technical Interview (45 to 90 minutes): Sr/Lead R&D Engineers
• System Design + Methodology Interview (1 hour): Director - Engineering
• Final Interview : India Head (1 hour)

• Bridging the gap between end-users and business team
• Gap Analysis for the entire process life cycle to streamline the TAT
• Data Analysis for the marketing campaigns, loan disbursement and ad-hoc search engine optimization lead management
• Liasioning with the customer service team to help resolve any borrower queries
• Working with Inside Sales, Customer Service, and Operations Teams to facilitate a smooth working between the stakeholders in all modes of communication

Desired Candidate Profile

• Graduation from Tier- 1/Tier- 2 institute
• 1.5 to 2 years of experience in a multi-stakeholder environment building relationships with internal and external stakeholders in fin-techs, banking, or broader financial services
• Experience in data analysis (Dashboards)
• Good problem articulation & problem-solving skills
• Advanced knowledge in MS Excel and PowerPoint
• Good presentation and communications skill    

EDUCATION: MBA/PGDM in Marketing, Bachelors in Marketing, or related experience in marketing / Bachelor’s or master’s degree in marketing or a related field

EXPERIENCE: 3-5 years of experience in Digital Marketing, SEO, & Social Media content creation and functions in Service Industry. Proven working experience in digital marketing, particularly within the B2B Industry.

WORK-LOCATION:

Koregaon Park, Pune. Onsite. Full time employment

COMPETENCIES / SKILLS:

This position will be responsible for Digital Marketing Strategies, managing marketing agencies, managing a team of SM associates, generating organic and paid leads from electronic, social, and digital media. The profile would require to:

• Develops digital marketing strategy by studying target market, tracking changes in given metrics to achieve the marketing goals, identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and PPC advertising campaigns.
• Collaborates with internal & external teams to create content and SEO strategies and optimize user experience.
• Experience in setting up and optimizing PPC campaigns on Google & Facebook.
• Designs, builds, and maintains our social media presence.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Search Console Hubspot, WebTrends, SEMRush, etc.)
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports performance of all digital marketing campaigns and assesses against goals KPI.
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
• Maintains digital marketing staff job results by counselling and disciplining employees; and planning, monitoring, and appraising job results.
• Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

PERSONALITY & OTHER TRAITS:

• Should be highly up-to-date with changing marketing trends web technology
• Must have good writing skills with attention to details.
• Designs, builds, and maintains our social media presence.
• Must be able to think creatively about innovative approaches to marketing and increase brand awareness.
• Excellent communicator, Smart, Charming, Extrovert, Disciplined, Punctual, Mature & Good team player.
• Good IT skills in Word, Excel, Outlook & Presentation.
• Working knowledge of HTML, CSS, word-press website development and constraints.

Key Skills

Social Media Content Creation / SEO / Content Marketing/ B2B Marketing / SEM / Backlinks Building / Campaign Management / Facebook Ads / Google AdWords