Product Marketing Manager

Business Travel Solutions Brand

Product Marketing Manager

Product Marketing Manager at Business Travel Solutions Brand · Bengaluru (Bangalore) · 5 - 10 years · ₹10L - ₹20L / yr · Posted 6 Aug 2020

Product Marketing Manager

at Business Travel Solutions Brand

Agency job

via Unnati

5 - 10 yrs

₹10L - ₹20L / yr

Bengaluru (Bangalore)

Skills

Product Market

Product Marketing

Technology Marketing

Growth Hacking

Pricing Strategy

Copy Writing

Mobile App Marketing

SaaS

B2B Marketing

USA market

Are you an expert marketer and keen to work in a SaaS environment, and want to give your career the right stepping stone, then read on.

Our client is a unique SaaS-based platform, that helps business travelers get personalized travel itineraries. This gives companies and their employees access to enjoy cost-effective, convenient and rewarding travel options. While most of the other companies provide offline solutions, our client uses state-of-art technology and AI-based solutions to offer cheaper booking options, and other offers that cover end-to-end corporate travel and hotel bookings.

Based out of Bangalore, with a young and raring team of marketing and engineering experts, spread across various cities, this 2-year old startup aims at becoming an integrated travel management company that works as a smart travel assistant. Their platform addresses travel issues for a gamut of customers ranging from large corporate with thousands of employees to other startups.

As a Product Marketing Manager, you will work cross-functionally with both the sales and product teams to create product marketing content (e.g. case studies, sales enablement materials, product videos, web copies, competitive differentiation, white papers) that clearly and effectively communicates unique capabilities of our platform in customer language.

What you will do:

Driving the go-to-market strategy for company's ever-evolving product. You would be the in setting the GTM strategy for different markets and ensuring their flawless execution
Understanding new markets, customer personas, geographies, products and competition and delivering actionable intelligence to the product, sales and other departments to maintain our competitive edge
Engaging with partners, sales team and influencers to drive awareness and product demand. This will include collateral development, marketing events, and digital marketing activities.
Collaborating with the marketing team to deliver high quality, high performing campaigns, assets, and activities that generates sales, and builds market share
Owning Customer Marketing activities to continually educate our users about the product and company to increase user engagement, product adoption and retention
Measuring the results/ metrics of marketing activities to enable data driven decisions on future marketing campaigns

What you need to have:

At-least 5 years of dedicated b2b SaaS product marketing experience with 2 years as a manager.
Prior experience marketing to executives, directors and managers in enterprise domain (Prior experience Marketing to CFO will be a bonus)
A growth mindset and passionate about building things from the ground up, strong sense of ownership and a ‘lets-get-it-done’ attitude
Ability to interact with senior leadership, Engineering, Product Management teams
Good understanding of tools of the trade, i.e. SEO, SEM, sponsored content, account-based marketing, excellent communication skills, marketing analytics
Strong attention to detail and ability to handle multiple activities simultaneously
Having experience of US region is an added advantage

Are you an expert marketer and keen to work in a SaaS environment, and want to give your career the right stepping stone, then read on.

What you will do:

Driving the go-to-market strategy for company's ever-evolving product. You would be the in setting the GTM strategy for different markets and ensuring their flawless execution
Understanding new markets, customer personas, geographies, products and competition and delivering actionable intelligence to the product, sales and other departments to maintain our competitive edge
Engaging with partners, sales team and influencers to drive awareness and product demand. This will include collateral development, marketing events, and digital marketing activities.
Collaborating with the marketing team to deliver high quality, high performing campaigns, assets, and activities that generates sales, and builds market share
Owning Customer Marketing activities to continually educate our users about the product and company to increase user engagement, product adoption and retention
Measuring the results/ metrics of marketing activities to enable data driven decisions on future marketing campaigns

What you need to have:

At-least 5 years of dedicated b2b SaaS product marketing experience with 2 years as a manager.
Prior experience marketing to executives, directors and managers in enterprise domain (Prior experience Marketing to CFO will be a bonus)
A growth mindset and passionate about building things from the ground up, strong sense of ownership and a ‘lets-get-it-done’ attitude
Ability to interact with senior leadership, Engineering, Product Management teams
Good understanding of tools of the trade, i.e. SEO, SEM, sponsored content, account-based marketing, excellent communication skills, marketing analytics
Strong attention to detail and ability to handle multiple activities simultaneously
Having experience of US region is an added advantage

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