Digital Marketing Executive at Dr. Vaidya's · Mumbai · 3 - 7 years · ₹4L - ₹6L / yr · Raised funding · Posted 22 May 2020

The purpose of this job is to be a part of the digital marketing team of a fast-growing online first Ayurvedic products brand and actively work on the digital promotion and campaigns of the brand
- Develop and manage digital marketing campaigns
- Oversee the social media strategy of the brand and work with an agency
- Periodically run website audits for the company’s websites and pass on feedback to the tech team
- Oversee and optimize content for the website and social networking accounts such as Facebook, Quora, Youtube, etc.
- Track and analyze website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Fix any errors or bugs in online content
- Edit and post videos, podcasts and audio content to online sites
- Create online banner adverts and oversee pay per click (PPC) ad management
- Write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
- Attend networking events
Education Qualifications:
Minimum Graduate, PG & MBA preferred
Experience & Skills:
- Minimum of 1-2 years work experience
- E-commerce experience preferred
- Consumer good experience preferred
- Proficiency in MS office and online tools for digital marketing

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Job Profile & Responsibilities:
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Periodical Financial Review
Day to Day Coordination between Client & Operations
Up sell and Cross sell
Renewals of Investment & Insurance Products
B) Key Performance Indicator
New Client Conversion
Client Retention
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Product Sales Outcomes
100% Renewals
100% Client Wallet Share
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CFP/ NISM Level-1 & Level-2 Registered Investment Advisor Certification & NISM V-A MF Certification
Other Skills-Advanced working knowledge of Excel, Basic Knowledge of Word & Power Point,
Good written and spoken English
Good written and spoken English
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Desired Candidate Profile
Willingness to make a long term career in Wealth Management
Attributes of Trust, Integrity, Self Starter, Closure Focus, Customer Focus
Willingness to Learn, Attention to Detail, Team Player
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