Digital Marketing Executive

Digital Marketing Executive at Dr. Vaidya's · Mumbai · 3 - 7 years · ₹4L - ₹6L / yr · Raised funding · Posted 22 May 2020

Digital Marketing Executive

at Dr. Vaidya's

Posted by Sameer Bapat

3 - 7 yrs

₹4L - ₹6L / yr

Mumbai

Skills

Google Adwords

Search Engine Marketing (SEM)

PPC

Social Media Marketing (SMM)

Search Engine Optimization (SEO)

The purpose of this job is to be a part of the digital marketing team of a fast-growing online first Ayurvedic products brand and actively work on the digital promotion and campaigns of the brand

Develop and manage digital marketing campaigns
Oversee the social media strategy of the brand and work with an agency
Periodically run website audits for the company’s websites and pass on feedback to the tech team
Oversee and optimize content for the website and social networking accounts such as Facebook, Quora, Youtube, etc.
Track and analyze website traffic flow and provide regular internal reports
Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
Continually work on the Search Engine Optimization of the website(s)
Fix any errors or bugs in online content
Edit and post videos, podcasts and audio content to online sites
Create online banner adverts and oversee pay per click (PPC) ad management
Write copy for email marketing campaigns
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
Attend networking events

Education Qualifications:

Minimum Graduate, PG & MBA preferred

Experience & Skills:

Minimum of 1-2 years work experience
E-commerce experience preferred
Consumer good experience preferred
Proficiency in MS office and online tools for digital marketing

Ability to communicate in Hindi and English

The purpose of this job is to be a part of the digital marketing team of a fast-growing online first Ayurvedic products brand and actively work on the digital promotion and campaigns of the brand

Develop and manage digital marketing campaigns
Oversee the social media strategy of the brand and work with an agency
Periodically run website audits for the company’s websites and pass on feedback to the tech team
Oversee and optimize content for the website and social networking accounts such as Facebook, Quora, Youtube, etc.
Track and analyze website traffic flow and provide regular internal reports
Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
Continually work on the Search Engine Optimization of the website(s)
Fix any errors or bugs in online content
Edit and post videos, podcasts and audio content to online sites
Create online banner adverts and oversee pay per click (PPC) ad management
Write copy for email marketing campaigns
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
Attend networking events

Education Qualifications:

Minimum Graduate, PG & MBA preferred

Experience & Skills:

Minimum of 1-2 years work experience
E-commerce experience preferred
Consumer good experience preferred
Proficiency in MS office and online tools for digital marketing

Ability to communicate in Hindi and English

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About Dr. Vaidya's

Founded :

2016

Type :

Product

Size :

20-100

Stage :

Raised funding

About

Dr. Vaidya’s is a ~2 year old New Age Ayurvedic products company, which endeavours to bring our rich, traditional Indian science of Ayurveda to today’s modern consumer- both in India and Worldwide. Founded by the Vaidya family, who has over 150 years of Ayurvedic heritage, our formulations have been passed from generation to generation, treating thousands of patients in the process.

Today, the company owns 100+ FDA approved, proprietary formulations for Ayurvedic medicine. All products are manufactured at our ISO 9001:2015 approved, GMP certified, US FDA registered, factory in Silvassa (250 km from Mumbai). We were recently featured in the https://www.forbes.com/profile/arjun-vaidya/#36c45c134549" target="_blank">Forbes 30 Under 30 Asia List.

Our brand sees Ayurveda in a disruptive manner and has launched more than 35 products including https://drvaidyas.com/hangover-shield-livitup/" target="_blank">LIVitup (Hangover Shield), https://drvaidyas.com/chyawanprash-herbofit/" target="_blank">HERBOfit (Goodness of Chyawanprash in a Capsule) and https://drvaidyas.com/chakaash/" target="_blank">Chakaash (Goodness of Chyawanprash in a toffee) and sell through online (owned channel and third party) as well as >500 offline stores.

With our effective products and innovative approach, we hope to make Ayurveda appealing and accessible to 21st century consumers worldwide and have already started work in the US, UK and China.

Click https://app.attach.io/documents/4N3chtAFspeh427nr/links" target="_blank">here for a quick deck on our business.

With our effective products and innovative approach, we hope to make Ayurveda appealing and accessible to 21st century consumers worldwide and have already started work in the US, UK and China.

Click https://app.attach.io/documents/4N3chtAFspeh427nr/links" target="_blank">here for a quick deck on our business.