The purpose of this job is to be a part of the digital marketing team of a fast-growing online first Ayurvedic products brand and actively work on the digital promotion and campaigns of the brand
- Develop and manage digital marketing campaigns
- Oversee the social media strategy of the brand and work with an agency
- Periodically run website audits for the company’s websites and pass on feedback to the tech team
- Oversee and optimize content for the website and social networking accounts such as Facebook, Quora, Youtube, etc.
- Track and analyze website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Fix any errors or bugs in online content
- Edit and post videos, podcasts and audio content to online sites
- Create online banner adverts and oversee pay per click (PPC) ad management
- Write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
- Attend networking events
Education Qualifications:
Minimum Graduate, PG & MBA preferred
Experience & Skills:
- Minimum of 1-2 years work experience
- E-commerce experience preferred
- Consumer good experience preferred
- Proficiency in MS office and online tools for digital marketing
Subodh Popalwar
Software Engineer, Memorres
About Dr. Vaidya's
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Job Description:
Key Responsibilities:
• Assist in the execution of digital marketing campaigns across various channels, including Search Engine Marketing, Social Media Marketing, Email Marketing, and WhatsApp Marketing.
• Create and curate engaging and relevant content for the company's online platforms to drive brand awareness and engagement.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Monitor and analyze the performance of digital marketing initiatives using various analytics tools.
• Collaborate with the team to brainstorm and implement new strategies.
• Help maintain and update the company's website and social media profiles.
• Support in the creation of visual and written content, such as graphics, blog posts, and promotional materials.
Qualifications:
• Currently enrolled in or recent graduate with a degree in Marketing, Communications, Business, or a related field.
• Strong written and verbal communication skills.
• Knowledge of digital marketing principles and techniques.
• Familiarity with social media platforms and content management systems.
• Proficiency in Microsoft Office Suite and basic design software.
• Analytical mindset with the ability to interpret data and draw insights.
• Self-motivated, creative, and eager to learn.
• A positive attitude and a strong team player.
Benefits:
• Hands-on experience in digital marketing, providing a solid foundation for a future career in the field.
• Opportunity to work closely with a supportive and experienced marketing expert.
• Exposure to various aspects of digital marketing, including content creation, SEO, ASO, and data analysis.
• Potential for future career opportunities within the company.
• Competitive stipend for the duration of the internship.
Technical know-how required: WordPress, Canva or any other design tool, Any CRM preferably Zoho, Mailchimp or any other email marketing software, All Google tools(AdWords, analytics, console, tag manager)
Key Roles and Responsibilities:
Brainstorming creative ideas for marketing campaigns
Understand Annual OKRs and drive marketing initiatives in a creative and optimum manner
Undertake sales enablement along with external stakeholders and sales team
Define and run Marketing automation with CRM
Set up GTM Campaigns in lines with the brand positioning of QDC
Run inbound and outbound campaigns in order to achieve high MQLs and conversions
Demonstrate high expertise in various areas: content development and optimization, social media, email marketing, etc
Analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
Work closely with sales team to implement and execute campaigns and achieve results
Cooperate and work in sync with other departments to achieve MQL Targets
Work with external agencies like developers and designers
If you are someone fast paced who can handle all the above responsibilities and be a torch bearer in the marketing department at QDC, apply for this role now!
In return, we can promise you innumerous growth and a highly flexible work environment.
Skills required: Attention to detail, Leadership, Content Writing, Graphic Designing, Data Analysis and Reporting
Experience required: More than 6 months of experience
2. Research SEO keywords to use throughout the company's website and marketing materials
3. Set measurable goals that demonstrate improvement in marketing efforts
4. Monitor daily performance metrics to understand SEO strategy performance
5. Efficiently communicate with other marketing professionals to align goals
6. Collaborate with others within the marketing department to manage SEO strategy
7. Write compelling and high-quality website content, including blog posts and page descriptions
8. Update content and website links for maximum optimization and search engine rankings
Responsibilities
- Analyze organic search landscapes to discover opportunities that may drive valuable traffic
- Help keep our pages SEO optimized for mobile users and search performance
- Perform extensive keyword research and product listing audits to put forth optimized content regularly
- Grow into an SEO leader, taking additional responsibilities as and when needed
- Conduct competitive site analysis
- Monitor SEO impact with key metrics
- Develop and implement link building strategies
- Work with the editorial team to drive SEO traffic in content creation through other digital marketing channels such as the blog
- Recommend changes to website architecture, content, linking, and other factors impacting SEO positions for target keywords
Skills
- Has a minimum of 2 years of SEO experience Offpage, Onpage, Technical SEO
- Is passionate and flexible to get innovative to boost organic search; should not accept theories at face value and should prefer testing, exploring to prove the effectiveness of tactics
- Is adept with SEO suits and tools such as Google Webmaster Tools, Analytics, SEMRush, Ahrefs, among others
- Has extensive knowledge in link building, keyword research, content creation, and on-page optimization (is a plus)
- Has prior experience of managing a team or is willing to take up the responsibility of managing a team and is a team player
Our client is a unique personal hygiene brand that has been listed as one of the top 10 startups in 2020 by LinkedIn. The husband-wife founders of the company started the journey of setting up the brand out of a very personal challenge of threatening infections every time one visits a public washroom. Founded in 2013, the company launched a toilet seat sanitiser spray for women that helped sanitize and deodorize toilet seats in public restrooms in just 5 seconds. This product, being travel friendly, saved millions of women from the risk of contracting UTI and soon became the world’s highest-selling product in the category. Apart from the flagship product, this D2C company offers eco-friendly sanitary pads, organic cotton tampons, menstrual cups, toilet papers, anti-pollution dust masks, among others.
Their products are currently available in around 100 cities of India and exported to about 10 countries. This personal hygiene and wellness brand has been awarded as Amazon's SMB Brand of the Year 2020.
As a Performance Marketing/Growth - Head, you will be responsible for the vision, strategy and execution of acquisition campaigns across all the digital platforms like Instagram, Facebook, Google, affiliates etc.
What you will do:
- Executing full funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting, optimization and reporting
- Understanding your brands and products inside out
- Researching competitors and their strategies to find the gaps in the category and accordingly setting up marketing and advertising goals for the brand(s)
- Partnering with creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches
- Actively managing and growing SEM/SEO campaigns for new and existing categories and markets
- Developing new channels of user acquisition to drive new growth and diversify channel-mix
- Submitting weekly progress reports, presenting the quarterly marketing plan and strategy and ensuring data is accurately entered
- Improving the efficiency of the team through process improvements, decision-making frameworks and automation
- Evaluating the performance of the channels at regular intervals based on relevant KPIs and conducting A/B tests to ensure that performance is increased in the long term
What you need to have:
- Very strong analytical skills, good command over numbers and sharp eye for data driven insights
- Expertise in the areas of SEM
- Knowledge in tools such as Google Analytics, Google Ads and Facebook/Instagram Ads
- Ability to think strategically and structurally while solving growth problems
- A Problem-Solving mindset and willingness to challenge the established norms
We have an urgent job opening for the below Profile:
Location: Bangalore
Experience: 6 To 8 Years
Designation: Digital Marketing - Head
Notice Period: Maximum 1 Month
Brief :
We at Dukaan are building an in-house team of performance marketing enthusiasts who can help our enterprise and large business clients grow their business online. We are looking for a digital marketing head for a large performance marketing team who can help Dukaan and its merchants grow. Apart from getting exposure to performance marketing across industries, and running campaigns across channels, you will also get exposure to Dukaan’s technology platform which has helped shape online shopping for millions of SMBs & large enterprises and a chance to improve the product
What you will do
● Lead a team of the campaign, performance marketers, content writers and graphic designers
● Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
● Understand marketing briefs for different clients/Brands and execute or drive the same to deliver sales performance
● Identify trends and insights, and optimize spend and performance based on the insights
● Brainstorm new and creative growth strategies
● Plan, execute, and measure experiments and conversion tests
● Collaborate with external teams, agencies and internal tech teams to Instrument conversion points and optimize user funnels
Skills Required
● In-depth knowledge about creating effective targeting of audiences on FB, Google, and Affiliate Channels
● Has at least 6 years of experience with marketing operations on primary channels like FB, Insta, Youtube, Google Search, Google Shopping, Affiliates
● Has at least 3 years of experience with marketing operations on programmatic advertising
● Has had some exposure to Email, Whatsapp, Content Marketing
● Experience in optimizing landing pages and user funnels
● Solid knowledge of website analytics tools (e.g., Google Analytics, SemRush, Ahrefs, etc)
● Experience with A/B and multivariate experiments
● Has a good sense of understanding the business metrics and can derive meaningful insights basis the data reports
● Has handled marketing campaigns for clients/Brands on these platforms with a min. a monthly budget of 1 Cr
● Has at least 6+ years of professional work experience in campaign management and digital marketing in a reputed Brand or agency(or equivalent in freelancing)
● Can drive content creation by collaborating with design teams
● Has led/managed performance marketing teams for at least 2 years
Thanks
Hands-on person, have to deliver the work with few resources, it will be the first marketing person on the team, and will have the autonomy on the day-to-day implementation. Will not manage people.
Requirements
- Proven working experience in the social media marketing or as a Digital Media Specialist
- Excellent consulting, writing, editing (photo/text), presentation, and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Knowledge of online marketing and a good understanding of major marketing channels
- Positive attitude, detail, and customer-oriented with good multitasking and organizational ability
- Writing skills
- Fluency in English
- Coding experience is a big plus
Job Description
- Building and executing social media strategy through competitive and audience research (Twitter, Facebook, LinkedIn, Reddit, Quora, Stack Overflow)
- Join developer/start-ups communities and engage with them
- Reviewing and optimizing company pages within each social media platform
- Plan, create, publish and share new content (including original text, images, video, and code) on a daily basis that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand
- Collaborate with company members to develop social media campaigns
- Stay up to date with the latest social media best practices and technologies
- Set up and optimize company pages within each platform to increase the visibility of the company’s social content
- Monitor analytics and customer engagement and suggest content optimization
- Moderate user-generated content in line with the moderation policy
- Collaborate with product development teams
- Capture and analyze the appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns
- Write newsletters to the targeted audience
- Work with designers to ensure content is informative and appealing
Google AnalyticsDigital Marketing expert required to launch and build funnel for an Ai driven fem tech app.
Lead digital marketing strategy including Paid, Search, Display, Affiliate, Email, Fb Advertisement & SEO
Must have start up experience.
Wordpress, clickfunnels exp would be a plus.
Follow CutshortSubodh Popalwar
Software Engineer, Memorres