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Work at top Indian companies and global startups in 2020 - Check it out

Content Writing Jobs in Bangalore (Bengaluru)

Explore top Content Writing Job opportunities in Bangalore (Bengaluru) for Top Companies & Startups. All jobs are added by verified employees who can be contacted directly below.

Content Writer
Content Writer

Founded 1988
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Bengaluru (Bangalore)
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1 - 2 years
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We are looking for a Content Writer to join our editorial team and enrich our websites with new blog posts, newsletters, guides and marketing copy. Content Writer responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication. If you’re familiar with producing online content and have an eye for detail, we’d like to meet you. Feel free to share samples of your work or portfolio of your published articles, along with your application.Ultimately, you’ll deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness.Job Description• Research industry-related topics Food, Lifestyle, Health, Youth, Gifting, History (combining online sources, interviews, and studies)• Write clear marketing copy to promote our products/services• Prepare well-structured drafts using Content Management Systems• Proofread and edit blog posts before publication• Submit work to editors for input and approval• Coordinate with marketing and design teams to illustrate articles• Conduct simple keyword research and use SEO guidelines to increase web traffic• Promote content on social media• Identify customers’ needs and gaps in our content and recommend new topics• Ensure all-around consistency (style, fonts, images and tone)• Update website content as needed
Requirements• Proven work experience as a Content Writer, Copywriter or similar role• Portfolio of published articles (Quora, Medium, etc.,) • Experience doing research using multiple sources• Familiarity with web publications• Excellent writing and editing skills in English• Hands-on experience with Content Management Systems (e.g. WordPress)• Ability to meet deadlines• BSc in Marketing, English, Journalism or related field

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Content Writer
Content Writer

Founded 2018
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Bengaluru (Bangalore)
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3 - 4 years
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Experience in writing blogs related to fitness or diet plans would be preferred Reach out to food bloggers and keto blog sites to generate backlinks and cross-promote content  Formulate a cross-platform content strategy Work closely with the marketing team to write SEO optimized blogs Assist in writing ad copies across paid marketing channels Assist in writing content across other deliverables including email, infographics, etc. Assist in writing unique product descriptions across channel partner websites

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Content Writer
Content Writer

Founded
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Bengaluru (Bangalore)
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2 - 3 years
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Best in industry{{renderSalaryString({min: 400000, max: 600000, duration: "undefined", currency: "INR", equity: false})}}

Unbxd is looking for great content marketer to join our marketing team and help build out our content strategy and execution. We are looking for someone who is a smooth storyteller, loves writing, and who is passionate about driving content that generates excellent business outcomes.Our Content Writer will create case studies, blog posts, produce e-books and guides along with scripting videos and testimonials. You’ll apply your creativity and proven business writing skills to tie the technical and business aspects of our product to create a unique brand out there in the market.  Roles and Responsibilities: ✔︎ Own the content roadmap and strategy to produce a coherent brand story  ✔︎ Oversee content production across channels and collaborate with tech and developer teams to convert the tech prowess into a compelling business narrative ✔︎ Converse and communicate with the customers to understand the business impact with Unbxd and convert it into fitting video testimonials, case studies and produce brand advocates out of them ✔︎ Work in tandem with the larger roadmap and company goals to produce and deliver on-time and on-demand content ✔︎ Develop cutting-edge white papers, e-books and guides to create brand awareness ✔︎ Responsible for daily content production such as emails, blogs, and reviewing social media copy ✔︎ Measure and track content success and brand reach Required Skills: ✔︎ Graduate in Mark Comms. BA/B.Com/B/Tech ✔︎ 2-4 years of experience in producing and driving content  ✔︎ Past experience with a B2B SaaS company is a plus ✔︎ Eye for details, curious soul with exceptional storytelling ability ✔︎ Excellent communication skills and project management capability

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Senior Developer Advocate
Senior Developer Advocate

Founded 2005
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Bengaluru (Bangalore)
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3 - 10 years
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Bazaarvoice is looking for a new member of our Developer Relations team. Thanks to our great sales and marketing teams we already have a built-in audience of developers employed by our clients. As a Developer Advocate you’ll focus on helping those developers be successful with our APIs. This includes a variety of tasks including coding, technical writing, consultation, troubleshooting, training and more. This is a diverse and challenging role that requires a candidate who is as comfortable writing code as they are writing technical documentation and who can explain the inner workings of our API in a conference call with a single developer as well as at a training session in front of a large group of developers.  Successful candidates will take pride in and gain satisfaction from helping other developers be successful with Bazaarvoice APIs. Responsibilities of the Role: Manage and participate in Bazaarvoice Developer Portal forum Write sample code, apps, tools, and client libraries to assist and inspire developers in using Bazaarvoice APIs Help engineering teams improve products by conveying feedback from developers, advocating for new features, and pushing bug fixes Work with R&D teams to drive development of new APIs and API features including providing guidance on design best practice, technical documentation and training Create API related content including blogs, articles and tutorials Monitor social media interaction points such as forums, blogs, twitter, and other web sites for API issues, and take appropriate action Serve as an escalation point for API questions and support issues Provide guidance and consultation for colleagues, customers and partners as an expert in the Bazaarvoice APIs Support internal Q&A portal and API key process Willingness to participate in local API/developer community Some travel required (~5%) Skills and Experience Necessary for the Role: In depth understanding of REST, internet architecture, HTTP, and API integrations Strong communication skills – both written and verbal Demonstrated programming expertise including full stack web development Ability to create and deliver presentations and author technical documentation A desire to provide outstanding customer service Be a learner, able to explore new areas, learn new things, and quickly apply them to solve new problems. Ability to handle multiple competing priorities in a fast-paced environment About Bazaarvoice   Bazaarvoice connects brands and retailers to consumers, so that every shopping experience feels personal. From search and discovery to purchase and advocacy, Bazaarvoice’s solutions reach in-market shoppers, personalize their experiences, and give them the confidence to buy. Each month in the Bazaarvoice Network, more than a billion consumers view and share authentic content including reviews, questions and answers, and social photos across 6,200 brand and retail websites.   Bazaarvoice completed the acquisition of Influenster in August 2019 and with the 2 companies coming together we are able to create an even more attractive proposition for our clients.   Influenster is a digital destination where consumers discover products and reviews that enable them to make well-informed purchase decisions with over 6 million members who have written over 38 million product reviews.   Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, and Australia. For more information, visit www.bazaarvoice.com.   Why join Bazaarvoice?   - We’re committed to client success: There are over 6,200 brand and retail websites in the Bazaarvoice network. Our clients represent some of the world’s leading companies across a wide range of industries including retail, apparel, automotive, consumer electronics and travel. - We’re leaders in consumer-generated content: Each month, more than one billion consumers view and share authentic consumer-generated content, such as ratings and reviews, curated photos, social posts and videos, about products in our network. Last year, 135K reviews were submitted each day. - Our network delivers: Network analytics provide insights that help marketers and advertisers provide more engaging experiences that drive brand awareness, consideration, sales, and loyalty. - We’re a great place to work: We pride ourselves on our unique culture. Join a company that values passion, innovation, authenticity, generosity, respect, teamwork, and performance.   Commitment to diversity and inclusion   Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.

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B2B Content Writer | Elearning course creator
B2B Content Writer | Elearning course creator

Founded 2011
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Remote, Bengaluru (Bangalore)
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1 - 5 years
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Are you somebody who can create conversational content and has a good understanding of B2B space/ new business world, i.e AI / ML / SAAS / Marketing etc?We are changing the way people learn professional skills and looking for the ones who can create bite-sized course content (conversational) on complex topics like product management / marketing etc.As a elearning course creator, you will spend some time researching on the topic, discuss different possible case studies and then come up with the script.Each and every course we are doing is essentially a movie - entertaining yet puts the point across, i.e. focused on actionable learning.

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Content Writer
Content Writer

via Unnati
Founded 2015
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Remote, Bengaluru (Bangalore)
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1 - 4 years
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To get transparent and quick status update, apply on unti.in/jobs   Our client is a top-notch content and SEO agency working with exciting startups in North America and Europe. They are a 13-member 100% remote team distributed across 5 countries and aim to scale up to 25 by end-2020.   The company's work has appeared in the world’s biggest business publications like Inc, Entrepreneur, Fast Company, Harvard Business Review, Huffpost, Lifehacker (US Editions.)   The founders have backgrounds in journalism, HR and investment banking and have interacted with CXOs of Global Fortune 500 companies and leaders of nations. The agency was founded in Dec 2016 with their revenue having grown 4x in 2020 and they target a further 2x growth this year.   As a Content Writer, you will be ghostwriting articles for our clients’ blogs. Most articles will be above 2500 words. What you will do: Doing SEO research and other content marketing activities. But no prior SEO experience is required (we will train you.) Creating artices in different styles to suit the audience Writing blog articles for clients and their products or services Giving the most well written articles in the scheduled time slot Managing end to end responsibility of the blog, from client brief to submission and post What you need to have: 1 - 4 years in a content writing role (approximately) You should have prior experience in writing blog articles. You should have written at least 20 blog posts in your entire career Writing for social media, website and landing page copy, etc. does NOT count. Advanced or native-level proficiency in written English Excellent content writing skills in a number of different styles/ tones Strong research skills Ability to learn new topics quickly Impeccable spelling and grammar Basic expertise in Google Docs Additional Skills (that will give your application an edge: Experience in SEO and other areas of marketing. Experience should preferably be in writing B2B topics You get brownie points if you have experience in writing long form articles. No experience in SEO required. You don't need a college degree to apply.  A very strong desire to learn about SEO and content marketing. Ability to adapt and learn new topics quickly A strong interest in building a career in content marketing A strong desire to win Ability to work independently from a remote location, to take initiative and take end-end responsibility for deliverables

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Content Writer
Content Writer

Founded 2012
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Remote, Bengaluru (Bangalore)
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3 - 7 years
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What the role defines: Excellent writing skills with versatility  Eye for details with impeccable spelling and grammar Should have a knack to grasp new subjects easily.  Work with the team to create the content calendar.  Good research skills to find topics and write in-depth articles. Work in tandem with marketing, sales and social media.  Optimise and revamp existing pages.  Work with the team on outreach efforts and building backlinks Communicate ideas to the designer and work in collaboration with him.  Take initiative and take end-to-end responsibility for deliverables. Work independently with minimal support. Essentials A love for content  Despise plagiarism  Ability to adapt and learn quickly Can take ownership Basic understanding of SEO Understanding of how content helps business MS suite, G suite Bonus Savvy with WordPress, SEO tools, Keyword tools, and any other software or apps that might give you an edge.

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Junior Content Marketing Specialist
Junior Content Marketing Specialist

Founded 2015
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Remote only
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0 - 1 years
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Best in industry{{renderSalaryString({min: 150000, max: 250000, duration: "undefined", currency: "INR", equity: false})}}

About GetMyUniGetMyUni is a Times Internet-backed ed-tech start-up disrupting the college admissions space in India. We are a social college search platform that empowers students with making the most important decision of their life - choosing a college, by providing them access to exhaustive college information, data points, the student is given ratings, reviews, forums, and a student connect platform.For colleges, we are a one-stop student recruitment solution equipping them withHigh-Quality Student LeadsHighly Cost Optimal Marketing and Communication solutionsJob Responsibilities :- Ideate and create compelling content for web and social media platforms- Attention to detail in implementing the best SEO practices- Knowledge of SEO/ User-friendly content for a website- Collaborating with other departments to create narrative and informative content - An opportunist for finding and developing new ideas for web content by doing keyword research and competitor analysis.Skills Required :- Proficiency in English (written and verbal).- Proficient in MS Office (Excel, Word, and Powerpoint).- Excellent interpersonal skills.Career Roadmap with us: - First Six Months [Concentration in Core Content]- Learning to design content that both humans and search engines will love- Understanding how to cater to content based on user behavior using advanced tools such as:- Google Webmaster and Analytics- Google Trends- Get professionally trained in editing and proofreading web content- Get creative with video and pictorial representation of web content- Next One Year [Concentration in Content + SEO]- Become fluent in analysis - Competitors and Keywords- Get hands-on experience with Advanced SEO Tools- SEMRush- Ahref- Screaming Frog- Crazy Egg- Expertise in technical and Off-page SEO- Next Six Months [Concentration on Product Development]- Developing products or sub-products from the ideation stage to the implementation stage- Creating the entire structure of a web portal and prototyping- Setting up roadmaps and strategies for product performance- Effective inter-team communication and coordination- Use product management tools

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Copywriting and Content Lead
Copywriting and Content Lead

Founded 2019
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Bengaluru (Bangalore)
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1 - 5 years
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What we are looking for in the candidate:  Experience of leading a vernacular language product Good understanding of local and small businesses Basic understanding of digital marketing Ability to form new team and manage them  Experience in building community on internet Adapt quickly to the changes and deliver results quickly Copywriting skills Multilingual is an added advantage  Skills required  Basic knowledge of analytics  Basic SEO Knowledge Advanced knowledge of Microsoft Excel Team Management skills Good internet research skill Multi-Lingual  Command over Hindi and English Excellent writing and Verbal Communication  Copywriting skills What you will do:  Mange language-wise team  Drive user growth using re-engagement  Prepare a content strategy for community  building in different languages Create high engagement content for our social media handles Understanding the needs of the users through user interaction and passing on the knowledge to the product team  Work closely with the content creation team to get various types of content ready to be run on various channels for User acquisition. Ensuring translation, transliteration, quality check, proofreading of all the contents available in the Language Language.

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Curriculum Developer-Computer science
Curriculum Developer-Computer science

Founded 2007
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NCR (Delhi | Gurgaon | Noida), Bengaluru (Bangalore), Jaipur
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1 - 5 years
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Best in industry{{renderSalaryString({min: 200000, max: 500000, duration: "undefined", currency: "INR", equity: false})}}

We are looking for a Curriculum Content Developer and Designer for Computer Science (Coding) subject from Grade 1 to 10. The curriculum Designer’s responsibilities include creating detailed, engaging curriculum and quality resources. You should be passionate about learning and aware of how digital technology has reshaped education. You should have excellent technical writing, research, and communication skills. Selected candidate will be responsible for grade wise content outlines, preparing detailed interactive content, examples, assessments, training modules, teachers manual etc.   Job Responsibilities: Conduct research and develop quality curricula and learning resources. Create stimulating lesson plans and recommend interesting additional resources. Develop a range of digital resources to optimize classroom learning. Write engaging content that allows learners to meet their learning goals Visualize and conceptualize graphics that suit the target audience Create high-quality assessment questions for evaluating students’ skills Create supplementary teacher and student guides, as well as resource packs. Collaborate with other writers, graphic designer, and web designers to create new learning resources. Create tests, exams and other formal and informal assessments to gauge the effectiveness of curriculum.   Skills Desired: Degree in Education and having excellent knowledge of HTML, CSS, JavaScript, Python, AI, ML, IoT and DBMS. Computer Science / IT teaching experience will add advantages Master’s degree preferable Excellent collaboration, and written and verbal communication skills. Willingness to learn new skills Strong digital and research skills. Strong planning skills, vision, creative intelligence.     Eligibility Criteria: Having 1-5 year of experience in similar domain. Appropriate educational background (minimum- Graduate in Computer Science /BE /B.Tech in Computer Science) Good knowledge in computer programming languages

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Content Writer
Content Writer

Founded 2018
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Bengaluru (Bangalore)
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0 - 2 years
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Selected candidates day-to-day responsibilities include: 1. Create and manage content based on current trends2. Engage with audiences on our various social media platforms3. Strategize authentic and impactful digital content and ensuring their role out within specified deadlines. Required Experience and QualificationsSocial Media Marketing, Adobe Photoshop and Digital Marketing. Social media expertise (Instagram/Snapchat/Twitter) Good communication skills Ambition backed with a desire to succeed Elementary knowledge of photoshop, illustrator, etc.

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Content Marketing Manager
Content Marketing Manager

Founded 2011
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Bengaluru (Bangalore)
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4 - 8 years
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Best in industryBest in industry

Content Marketing Manager – Job Description   About DataWeave Powered by AI, DataWeave provides Competitive Intelligence as a Service to retailers and consumer brands by aggregating and analyzing data from the Web at massive scale. While retailers use DataWeave’s Retail Intelligence product to make smarter pricing, assortment, and promotion decisions to drive profitable growth, consumer brands use DataWeave’s Brand Analytics product to govern their online brand presence, optimize their Share of Voice, and drive improved e-commerce shelf velocity. DataWeave’s Counterfeit Products Detection Solution was awarded as one of the “Best 50 Innovative Applications of Artificial Intelligence” by NASSCOM in 2018. Also, our competitive intelligence platform won the NASSCOM Emerge 50 Award in 2016. Some of the world’s largest and most popular retailers and brands have consistently trusted DataWeave, including the likes of Overstock, Metro Cash & Carry, OfferUp, Adidas, Dorel, and Netgear.   Marketing @DataWeave The marketing team at DataWeave wakes up to take unique challenges head on in an industry ecosystem that’s only now beginning to consolidate and mature globally. This affords marketeers the opportunity to mould the story of a rapidly growing company like DataWeave as well as the space it operates in. We serve markets around the world, including Unites States, Europe, India, the Middle East, and South East Asia. We target a variety of industry verticals, including retail, e-commerce, consumer brand manufacturing, and investment firms. As a result, marketing at DataWeave is a rich learning experience and a crash course in engaging multiple audiences across the breadth and depth of organization levels using relevant content across diverse communication channels.     Join the team today! Job Summary At DataWeave, we are seeking to hire an experienced content marketing manager who can develop and disseminate engaging and high-quality content across diverse media that speaks to a variety of personas in the retail and consumer brand industries. The selected candidate will work with the marketing team and liaise closely with several internal stakeholders at DataWeave to conceptualize and execute on marketing-oriented content on an ongoing basis.  Responsibilities: Devise the content marketing plan for DataWeave and own the entire content value chain – the roadmap, ideation, writing, and dissemination. Define the success metrics. Write consistently on a wide variety of topics relevant to retailers and consumer brands that are looking to compete profitably in the online world. Generate content for a variety of platforms, such as blogs, website, articles, press releases, case studies, industry reports, guides, white papers, videos, and other emerging formats. Collaborate with internal stakeholders to source information on a consistent basis. Create persona-oriented content for marketing collaterals, brochures, presentations, scripts, at-a-glance docs, etc. that can be used by internal sales teams to have more engaged conversations with prospects. Understand and translate the benefits of DataWeave’s product suite, which includes proprietary AI/ML, deep learning, and data science technologies, to a business-focused audience. Utilize internal domain expertise and perform secondary research to gather useful information and create content that is innovative and original. Brainstorm and collaborate with the product, marketing, and data science teams for new ideas and concepts. Conduct rigorous quality checks on every piece of content produced. Ensure all-around consistency in the style, fonts, and images used, as well as the overall tone of the content. Requirements: 4-8 years’ proven experience as a content writer, media expert, technology journalist, research analyst, or writing for an agency, especially for a B2B audience. Exceptional verbal and written communication skills with the ability to produce diverse types of content around the same subject matter, based on the communication medium. Any experience writing in the areas of retail, e-commerce, data analytics, or artificial intelligence would be an advantage. Bachelor’s degree or higher in journalism, media communications, engineering, or equivalent fields Creative thinker with the ability to transform technical and digital information and processes into compelling stories. Comfortable working under aggressive timelines. Ability to multitask, prioritize, and manage time efficiently. Self-motivated and self-directed in a fast-paced work environment Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and Google Docs Content Portfolio will be required

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Content Writer
Content Writer

Founded 2003
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Bengaluru (Bangalore)
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2 - 10 years
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Management & Organization: Develop unique and engaging content to meet in-house and clients’ multiple requirements Create a wide variety of content across industry verticals like case studies, white papers, corporate brochures, emails, blogs, articles, social media snippets, and more Create social media and search engine optimized content. Communicate effectively with clients, meet strict deadlines, and follow clients' editorial guidelines. Bachelor’s Degree with preferred Major in English, Journalism, Marketing, Advertising or Communications. Minimum of five years’ experience as a copywriter/content writer. Knowledge of website marketing and search engine marketing. Knowledge of information gathering, planning, and organizing methods and principles. Experience with desktop publishing tools. Experience working on software programs like Photoshop, CorelDraw, HTML.

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Content Writer
Content Writer

Founded 2017
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Bengaluru (Bangalore)
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1 - 4 years
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Job description We are looking for a talented Content writer for working on Blogs, Social Media posts to expand company's digital footprint, awareness, subscribers and leads. Responsibilities: Create content marketing campaigns to drive leads and subscribers. Use SEO best practices to generate traffic and ultimately leads from our website.-Regularly produce various content types, including emails, social media posts, blog articles/posts etc. Work with the marketing and design team to create innovative campaigns for social media and web. Curate and generate content to reach relevant customers through social, web, email, print and other marketing media. Research markets and industries to compare and create content that is innovative and original. Establish workflow for identifying, creating, publishing, and re-purposing content. Required Candidate profile Bachelors degree in English, Journalism or related field Knowledge of digital marketing tactics, including SEO, Email -Marketing and Web Analytics Exceptionally strong English language comprehension with excellent copywriting skills Experience in writing for B2B audience shall be preferred.

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Remote Content Writer
Remote Content Writer

Founded 2017
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Remote, Bengaluru (Bangalore)
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0 - 3 years
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Best in industry{{renderSalaryString({min: 200000, max: 500000, duration: "undefined", currency: "INR", equity: false})}}

Responsibilities Will Include: Creating compelling, high-end, white hat ROI driven SEO oriented content, as well as reworking existing content Creating specific SEO content that motivates CRO Managing content and making content recommendations for a diverse clientele Flexing between various types of content including articles, blogs, press releases, viral marketing content and promotional web content, with the ability to write, proof and edit all Communication that scaffolds between team and management on key information with a sensitivity for detail and timelines Desired Attributes: Passion and ability to develop content specifically for SEO and internet marketing Ability to think outside of the box when problem solving, yet be able to identify, respect and work creatively within boundaries Ability to clearly communicate to the tech savvy as well as in lay man’s terms, interchangeably Flexibility when it comes to the ability to adapt MVP status when it comes to working on a team A solid moral compass, ongoing internal motivation and autonomy Skills and Qualifications: Bachelor’s degree in journalism, communications or related 2-3 years’ Experience in web related marketing and development 1+ years practical experience in SEO, WordPress and web design support Outstanding listening and “social listening” skills Relative fluency and knowledge of HTML, Photoshop, etc as well as the motivation and skill set necessary to stay on top of the latest digital tools and trends Full understanding and ongoing commitment to high end ROI and CRO Outstanding organizational skills, attention to detail and a finely attuned sense of urgency Please contact us at your earliest convenience if your career objective is to develop content for an SEO firm that believes in the unlimited potential of its mission, clientele and employees!

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Content Writer - Social Media
Content Writer - Social Media

Founded
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Bengaluru (Bangalore)
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3 - 10 years
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Best in industry{{renderSalaryString({min: 300000, max: 1400000, duration: "undefined", currency: "INR", equity: false})}}

Location : Bangalore Experience : 3-8 + yrs of relevant experience in handling social boards like Facebook, Twitter, Instagram, etc.       Managing presence of all the south (Kannada, Tamil, Telugu, Malayalam and Marathi properties on social media Implementing websites social media strategy Tracking social media conversations about the brand Tracking social trends for potential viral content Tracking competition on platforms Collaborate with Product Development team. Monitoring trends in social media tools, trends and applications Implementing insights gained from social media monitoring. Should be comfortable in handling a small team. Responsible for copy and Video editing of news stories that go up on the websites. Should have excellent command over Hindi and English   Excellent overall writing skills in a number of different styles/tones Impeccable spelling and grammar. A deep understanding of customers and what motivates them online.Great research, organizational, and learning skills. Researching markets and industries to compare and create content that is innovative and original. Consistently brainstorming and collaborating with team for new ideas and strategies. Coordinate with marketing and design teams to illustrate articles Familiarity with keyword placement and other S E O best practices High comprehension of software like Microsoft Word and Google Docs Paraphrase or write content from scratch depending on specific instructions provided in the work order Revises, edits, or updates instructions, inf