
- Develop and execute the company's content strategy, aligning it with business objectives and target audience.
- Create and curate engaging and compelling content across assets, including packaging, ads, social media, blogs, product descriptions, website etc.
- Ensure that the content produced reflects the appropriate tone, style, and messaging for the FMCG, Food, and Wellness industries
- Collaborate with marketing and design teams to plan and implement content strategies
- Take ownership and lead the management of the company's LinkedIn page to drive brand awareness and engagement on the platform.
- Apply SEO best practices to optimize content for search engines and improve visibility and organic traffic.
- Utilize market insights and data to identify content themes and topics that resonate with the target audience, and develop relevant content assets.
- Explore and implement automation tools and AI technology to streamline content creation processes.
- Monitor and analyze the performance of marketing campaigns and content initiatives
- Take overall responsibility for brand and company communication across various mediums and channels ensuring consistent messaging and brand voice.

About Bajo Foods Pvt Ltd
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Job Description:
We are looking for a highly creative and talented Content Writer with expertise in crafting compelling advertisements and SEO-driven blog content. This role requires someone who is not only a wordsmith but also a creative thinker, capable of translating complex ideas into clear, persuasive, and engaging copy that captures the attention of the audience. The ideal candidate will be proficient in producing ads that resonate with customers and blogs that rank well on search engines.
Key Responsibilities:
- Ad Copywriting: Create persuasive and attention-grabbing content for various advertising platforms (Google Ads, Facebook Ads, Instagram, etc.) that drive conversions and engagement. (Must have prior experience in writing effective ad copies).
- SEO Blog Writing: Write high-quality, SEO-optimized blog posts that are informative, engaging, and rank well on search engines.
- Creative Concept Development: Work closely with the marketing team to brainstorm and develop creative content ideas and campaigns that align with brand messaging and goals.
- Content Strategy: Assist in the development of content strategies to ensure all written material is aligned with the overall marketing objectives.
- Content Editing & Proofreading: Review and edit content for clarity, consistency, and accuracy, ensuring it adheres to the brand voice and guidelines.
- Trend Monitoring: Stay up-to-date with industry trends, marketing strategies, and the latest SEO best practices to continually improve content quality and engagement.
connect me at - https://www.linkedin.com/in/babitagupta7?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3B0hqjPd9SQoiOyl5Rh3PcRQ%3D%3D


Join the Team! Full Stack Developer | 3-4 yrs experience | Remote
Do you want first-hand experience in building a startup with a small and growing team? Do you think data and tech can be a game changer?
Welcome to Co.labx: Co.labx is a tech-enabled, leadership consulting firm. At Co.labx, we are challenging the status quo & helping organisations become a force for good. We are a gender-neutral company, work remotely, partner on challenging projects with our clients, and strive to create a balance between people, planet, & profit. We now wish to enhance the role that technology plays in our work. And we have identified some exciting problem statements to push our boundaries in the next 1 year.
About the Role: At Co.labx, we’re proud to build products that accelerate the growth of organisations. To this end, we are looking to onboard a full-stack developer with previous experience working with early-stage startups. We’re looking for a candidate with 3-4 years of experience building, testing, and deploying web or mobile based applications. This individual would possess a strong product mindset, be user-centric, and be willing to experiment and build tools that enable teams to thrive.
Competencies
3-4 years of experience in the software development sector (service / product)
Experience with backend development using Ruby on Rails, Python Django, Java Spring or any other server side framework
Experience with Javascript, CSS and HTML and some frontend frameworks like React.js, Angular.js or equivalent
Experience working with relational databases (eg. MySQL or PostgreSQL)
Familiarity with RES APIs and developing endpoints in a RESTful manner
Experience writing industry-grade, well-tested code for a web-based product or service
Ability to work with uncertainty and rapidly adapting to changes
Strong leadership skills and ability to collaborate with multiple stakeholders to see a product to completion
Excellent communication skills
Expectations
Help plan and develop new software products for the organisation
Write clean, maintainable and scalable code that is production ready and well-tested
Gather requirements and understand need of new products from various teams
Use basic analytics tools and techniques to understand user behaviour and suggest changes to existing products (or enable other team members to do so)
Our pay scale for this role is between 12-15 lacs
Still here? Great, these are the next steps & an overview of the selection process:
Reach out: We love talking about our work, so drop us an email if you want to know more. And if this opportunity excites you, apply with your resume.
Showcase your work: We will share 2 short pre-works with you. We love original, well thought out work. Insider Tip - Work speaks louder than words!
Interview & Selection
If interested, reach out right away and we’re excited to get to know you!

• 2 - 5 years of experience building React and/or Mobile Applications
• 5-8 years working with microservices, API servers, databases, cloud-native development, observability,
alerting, and monitoring
• Deep exposure to cloud services, preferably Azure
• Preferably worked in the Finance/Retail domain or other similar domains with complex business
requirements.
• Hands-on skills combined with leadership qualities to guide teams.
Location – Bangalore, Mumbai, Gurgaon
Functional / Technical Skills:
• Strong understanding of networking fundamentals
o OSI Stack, DNS, TCP protocols
o Browser rendering and various stages of execution
• Good understanding of RESTful APIs, GraphQL and Web Sockets
• Ability to debug and profile Web/Mobile applications with Chrome DevTools or Native profilers
• Strong understanding of Distributed Systems, Fault Tolerance and Resiliency. Exposure to setting up
and managing Chaos is a plus.
• Exposure to Domain Driven Design (DDD), SOLID principles, and Data Modelling on various RDBMS,
NoSQL databases.
• Ability to define and document performance goals, SLAs, and volumetrics. Creating a framework for
measuring and validating the goals. Work with teams to implement and meet them.
• Create automation scripts to measure performance. Making this part of the CI/CD process.
• Good understanding of CNCF projects with a specific focus on Observability, Monitoring, Tracing,
Sidecars, Kubernetes
• Tuning of Cloud-native deployments with a focus on Cost Optimization.
• Participate in architecture reviews to identify potential issues, and bottlenecks and provide early guidance.
• Deep knowledge of at least 2 different programming languages and runtimes. Any two of Ruby, Python,
Swift, Go, Rust, C#, Dart, Kotlin, Java, Haskell, OCaml
• Excellent verbal and written communication
• A mindset to constantly learn new things and challenge the Status Quo.
API Lead Developer
Job Overview:
As an API developer for a very large client, you will be filling the role of a hands-on Azure API Developer. we are looking for someone who has the necessary technical expertise to build and maintain sustainable API Solutions to support identified needs and expectations from the client.
Delivery Responsibilities
- Implement an API architecture using Azure API Management, including security, API Gateway, Analytics, and API Services
- Design reusable assets, components, standards, frameworks, and processes to support and facilitate API and integration projects
- Conduct functional, regression, and load testing on API’s
- Gather requirements and defining the strategy for application integration
- Develop using the following types of Integration protocols/principles: SOAP and Web services stack, REST APIs, RESTful, RPC/RFC
- Analyze, design, and coordinate the development of major components of the APIs including hands on implementation, testing, review, build automation, and documentation
- Work with DevOps team to package release components to deploy into higher environment
Required Qualifications
- Expert Hands-on experience in the following:
- Technologies such as Spring Boot, Microservices, API Management & Gateway, Event Streaming, Cloud-Native Patterns, Observability & Performance optimizations
- Data modelling, Master and Operational Data Stores, Data ingestion & distribution patterns, ETL / ELT technologies, Relational and Non-Relational DB's, DB Optimization patterns
- At least 5+ years of experience with Azure APIM
- At least 8+ years’ experience in Azure SaaS and PaaS
- At least 8+ years’ experience in API Management including technologies such as Mulesoft and Apigee
- At least last 5 years in consulting with the latest implementation on Azure SaaS services
- At least 5+ years in MS SQL / MySQL development including data modeling, concurrency, stored procedure development and tuning
- Excellent communication skills with a demonstrated ability to engage, influence, and encourage partners and stakeholders to drive collaboration and alignment
- High degree of organization, individual initiative, results and solution oriented, and personal accountability and resiliency
- Should be a self-starter and team player, capable of working with a team of architects, co-developers, and business analysts
Preferred Qualifications:
- Ability to work as a collaborative team, mentoring and training the junior team members
- Working knowledge on building and working on/around data integration / engineering / Orchestration
- Position requires expert knowledge across multiple platforms, integration patterns, processes, data/domain models, and architectures.
- Candidates must demonstrate an understanding of the following disciplines: enterprise architecture, business architecture, information architecture, application architecture, and integration architecture.
- Ability to focus on business solutions and understand how to achieve them according to the given timeframes and resources.
- Recognized as an expert/thought leader. Anticipates and solves highly complex problems with a broad impact on a business area.
- Experience with Agile Methodology / Scaled Agile Framework (SAFe).
- Outstanding oral and written communication skills including formal presentations for all levels of management combined with strong collaboration/influencing.
Preferred Education/Skills:
- Prefer Master’s degree
- Bachelor’s Degree in Computer Science with a minimum of 12+ years relevant experience or equivalent.
Our client is a unique SaaS-based platform, that helps business travelers get personalized travel itineraries. This gives companies and their employees access to enjoy cost-effective, convenient and rewarding travel options. While most of the other companies provide offline solutions, our client uses state-of-art technology and AI-based solutions to offer cheaper booking options, and other offers that cover end-to-end corporate travel and hotel bookings.
Based out of Bangalore, with a young and raring team of marketing and engineering experts, spread across various cities, this 2-year old startup aims at becoming an integrated travel management company that works as a smart travel assistant. Their platform addresses travel issues for a gamut of customers ranging from large corporate with thousands of employees to other startups.
- Driving the go-to-market strategy for company's ever-evolving product. You would be the in setting the GTM strategy for different markets and ensuring their flawless execution
- Understanding new markets, customer personas, geographies, products and competition and delivering actionable intelligence to the product, sales and other departments to maintain our competitive edge
- Engaging with partners, sales team and influencers to drive awareness and product demand. This will include collateral development, marketing events, and digital marketing activities.
- Collaborating with the marketing team to deliver high quality, high performing campaigns, assets, and activities that generates sales, and builds market share
- Owning Customer Marketing activities to continually educate our users about the product and company to increase user engagement, product adoption and retention
- Measuring the results/ metrics of marketing activities to enable data driven decisions on future marketing campaigns
- At-least 5 years of dedicated b2b SaaS product marketing experience with 2 years as a manager.
- Prior experience marketing to executives, directors and managers in enterprise domain (Prior experience Marketing to CFO will be a bonus)
- A growth mindset and passionate about building things from the ground up, strong sense of ownership and a ‘lets-get-it-done’ attitude
- Ability to interact with senior leadership, Engineering, Product Management teams
- Good understanding of tools of the trade, i.e. SEO, SEM, sponsored content, account-based marketing, excellent communication skills, marketing analytics
- Strong attention to detail and ability to handle multiple activities simultaneously
- Having experience of US region is an added advantage

Responsibilities
- Create clear career paths for team members and help them grow with regular & deep mentoring.
- Perform regular performance evaluation and share and seek feedback.
- Operating with scale and speed amidst flux, there is just a LOT happening.
- Our world-class software engineers are just getting started -- and as a manager, you guide the way.
- You are their default mentor.
- You work closely with Product Management, Business Development and Operations team and enable them by providing scalable and high quality technology solutions at a rapid pace.
- You set up best practices for development and champion their adoption and at the same time Architect & design technically robust, flexible and scalable solutions.
- You work with designers, business analysts, and product managers to estimate and plan projects in an Agile environment.
- Perform well in uncertainties and collaborate and work with unclear interfaces to other teams in our rapidly evolving organisations.
- Excellent leadership skills to mentor the engineers under you.
- Deep understanding of technologies and architecture in a highly scalable and available set-up.
- Deep understanding & expertise with highly transactional, large relational and complex systems.
- Strong object oriented design skills, and an uncanny ability to design intuitive module and class-level interfaces.
- Superior project management skills to manage multi-engineer projects and experience of delivering high quality projects on time.
- Above 8 years of experience with technology depth as well as good people skills.
- A BE/BTech in Computer Science or some equivalent academic stance.
- Have spent 2+ years at a start-up or worked in a small and reasonably independent team/dev center.
- Able to establish credibility with smart engineers quickly, and provide longer term vision and motivation.
- Great people skills to closely work with other teams.
- Product Management, Business Development, and Operations, all need your expertise to ensure superior solutions match our scale of operations.
- Very high technical competence, strong technical background with track record of individual technical accomplishments.
- Ability to play the role of the architect for the team.
- Engineering Management, Python, Distributed Systems, Architecture, Data Structures
Desired Skills and Experience
- Communicate and coordinate effectively across multiple internal teams and external contractors.
- Prioritize and deliver results effectively on concurrent projects in a fast-paced team-oriented environment.
Database Development Skills :
- Write and review MSSQL code and queries used in standard database objects (functions, stored procedures, triggers, and views) and queries generated by application.
- Automate, document, and demonstrate routine tasks and processes.
- Commit database administration and automation code to source control in Git repository.
- Track and apply changes to database objects and data transformations in testing and production environments.
- Maintain database continuous integration, delivery, and deployment efforts in support of DevOps initiatives.
- Leverage open-source platforms and cloud technologies to improve efficiency and scalability of data services.
Database Administration Skills :
- Deliver actionable feedback to business owners and development teams regarding SQL Server performance and scalability.
- Apply industry standard security principles and best practices.
- Provide and monitor Instance and Database level access to users and applications.
- Support audit compliance efforts by reporting on setup, configuration, and application data.
Required Experience :
- Proven track record of analyzing and solving complex data issues.
- Query tuning, optimization, and monitoring in an enterprise environment.
- Root cause analysis of performance and integrity issues.
- Data analytics and reporting using complex SQL queries.
Background :
- Degree in Computer Science or equivalent experience.
- 5-7 years of Microsoft SQL Server Database Engineer experience.
Roles & Responsibilities:
- Develop test plans, test environment and test scenarios for new product features
- Improve test efficiency by adapting an automated approach
Requirements:
- Should have 1-3 years of IT experience in software testing/automation
- Should have a bachelor’s/master’s degree in engineering/technology from a reputed college/university
- Strong communication skills, both verbal and written
- Should be a good team player who enjoys collaborating with others
Technical Skills:
- Proficiency in a scripting language, such as Python, Shell Scripting
- Experience in JavaScript test automation frameworks – Protractor/Selenium/TestNG (Primary)
- Experience in developing Continuous Integration pipelines using Jenkins and GitHUB Actions
- Experience with Source control such as GitHUB
- Experience in working with Postgres, Oracle , SQL DB
- Experience in Docker and any other containerization platform.
Desirable Skills:
- Familiarity with the following is a bonus:
- NodeJS and npm
- Jmeter and Groovy Scripting
- Experience in working with SCXML and VXML
- Experience in Contact center industry is added advantage


We are looking for an iOS developer responsible for the development and maintenance of applications aimed at a range of iOS devices including mobile phones and tablet computers. Your primary focus will be development of iOS applications and their integration with back-end services. You will be working alongside other engineers and developers working on different layers of the infrastructure. Therefore, a commitment to collaborative problem solving, sophisticated design, and the creation of quality products is essential.
Responsibilities
- Design and build applications for the iOS platform
- Ensure the performance, quality, and responsiveness of applications
- Collaborate with a team to define, design, and ship new features
- Identify and correct bottlenecks and fix bugs
- Help maintain code quality, organization, and automatization
Skills
- Proficient with Objective-C or Swift and Cocoa Touch
- Experience with iOS frameworks such as Core Data, Core Animation, etc.
- Experience with offline storage, threading, and performance tuning
- Familiarity with RESTful APIs to connect iOS applications to back-end services
- Knowledge of other web technologies and UI/UX standards
- Understanding of Apple’s design principles and interface guidelines
- Knowledge of low-level C-based libraries is preferred
- Experience with performance and memory tuning with tools
- Familiarity with cloud message APIs and push notifications
- Knack for benchmarking and optimization
- Proficient understanding of code versioning tools
- Familiarity with continuous integration
Requirements
- B.Tech/BCA/MCA degree in Computer Science, Engineering or a related subject.

