- Develop and execute the company's content strategy, aligning it with business objectives and target audience.
- Create and curate engaging and compelling content across assets, including packaging, ads, social media, blogs, product descriptions, website etc.
- Ensure that the content produced reflects the appropriate tone, style, and messaging for the FMCG, Food, and Wellness industries
- Collaborate with marketing and design teams to plan and implement content strategies
- Take ownership and lead the management of the company's LinkedIn page to drive brand awareness and engagement on the platform.
- Apply SEO best practices to optimize content for search engines and improve visibility and organic traffic.
- Utilize market insights and data to identify content themes and topics that resonate with the target audience, and develop relevant content assets.
- Explore and implement automation tools and AI technology to streamline content creation processes.
- Monitor and analyze the performance of marketing campaigns and content initiatives
- Take overall responsibility for brand and company communication across various mediums and channels ensuring consistent messaging and brand voice.
Shubham Vishwakarma
Full Stack Developer - Averlon
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon