Copywriter

Full-Time · On-site · Growth & Product

About Kitab

At Kitab, we’re democratising human learning experience. We leverage advanced AI to empower the next generation of knowledge seekers to achieve their goals, discover new possibilities, and make informed decisions in their personal and professional lives.

About the Role

We aren’t building just another learning platform—we’re building a platform about evolving, finding purpose, and creating impactful change in the journeys of our users.

We are looking for a passionate and experienced Learning Experience Designer to lead the design and development of our growth program library. The ideal candidate will combine deep expertise in learning design with a strong grounding in behavioral science, emotional and psychological frameworks, and effective program sequencing—turning complex science into journeys that feel personal, purposeful, and transformative.

What You’ll Do

•       Design end-to-end growth programs (e.g. Focus, Calm, Clarity) including day-by-day curricula, learning arcs, and progression frameworks

•       Apply behavioral science principles (e.g. Habit formation, CBT, spaced repetition, motivational psychology) to build programs that drive lasting, meaningful change

•       Define difficulty progressions and scaffolding strategies so users are always appropriately challenged without being overwhelmed

•       Determine the right delivery modality for each stage of a program such as journaling prompts, reflective exercises, audio, micro-lessons, or practice drills

•       Collaborate closely with product, engineering, and content teams to bring programs to life inside the app

•       Define clear learning outcomes and success metrics for each growth track

•       Iterate on programs using user data, session feedback, and emerging research insights

•       Build and maintain a content taxonomy that supports AI-driven personalisation

•       Stay current with research in learning science, positive psychology, neuroscience, and habit formation

What We’re Looking For

•       2-5 years of experience in learning experience design, instructional design, or curriculum development

•       Strong grounding in behavioral science, psychology, or a related field

•       Experience designing programs for consumer apps or digital wellness/personal development products

•       Ability to translate complex frameworks (e.g. CBT, Fogg Behavior Model, Self-Determination Theory) into accessible, engaging user experiences

•       Strong writing skills—you can produce compelling, clear content for diverse audiences

•       Systems thinker who can design at the macro level (full program arc) and the micro level (a single prompt or exercise)

•       Comfort working in a fast-moving startup environment with ambiguity and evolving priorities

Nice to Have

•       Experience with AI-powered or personalised learning systems

•       Prior experience as a coach, therapist, or group facilitator

•       Familiarity with gamification and motivational design frameworks (Octalysis, SDT)

What We Offer

•       Creative ownership over the learning philosophy of an AI-first platform

•       An opportunity to design programs that meaningfully impact millions of users

•       A collaborative, mission-driven team at the intersection of ancient wisdom and modern science

•       Competitive compensation

•       A culture-first team

Kitab is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.

Responsibilities:

• Make outbound calls to potential clients to introduce AI project offerings.
• Explain the benefits and features of our AI products and services.
• Answer questions and address client concerns confidently and professionally.
• Maintain detailed records of calls, customer interactions, and feedback.
• Schedule follow-up calls to build and maintain client relationships.
• Achieve daily and weekly call targets set by the team.
• Collaborate with the sales and marketing teams to refine pitch strategies.

1. Develop and implement sales strategies and tactics to drive revenue growth for the company's corporate sales division

2. Identify new business opportunities and establish strong relationships with potential clients to expand the company's customer base

3. Execute effective sales pitches and presentations to showcase our products and services, highlighting their unique value proposition to potential clients

4. Conduct thorough market research to understand industry trends, competitor activities, and customer needs, ensuring our offerings remain competitive and relevant

5. Collaborate closely with cross-functional teams, including marketing and product development, to align sales efforts with overall company objectives

6. Manage the entire sales cycle, from lead generation to closing deals, while meeting or exceeding sales targets and KPIs

7. Maintain accurate and up-to-date sales records and reports, providing regular feedback and insights to the management team to drive continuous improvement

We are seeking a highly motivated and dynamic corporate sales executive to join our team at Setup Mastery. As a key member of our sales division, you will play a pivotal role in driving revenue growth by developing and implementing effective sales strategies. With your exceptional sales pitch skills and excellent communication abilities, you will identify new business opportunities and build strong relationships with potential clients. Your deep understanding of sales processes and market dynamics, coupled with your ability to effectively communicate the unique value of our products and services, will be instrumental in closing deals and exceeding sales targets.

• Experience in open source technologies - Solr, Redis, Kafka
• Exposure to building & managing applications in Amazon Webservices (AWS)
• Experience in security, scalability & performance aspects of solution
• Critical Skills: 1. Java / J2EE, Spring, PostGreSQL 2. Nginx, Tomcat 3. Developing REST webservices