Content Writer

Role: Head of Analytics

Location: Bangalore (Full time)

ABOUT QRATA: 

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ABOUT THE COMPANY WE ARE HIRING FOR: 

Our client is offering credit card solutions for banks and financial institutions. It provides services like credit card design and onboarding, credit card authorization, payment processing, collections and dispute resolutions, credit card fraud detection, and more. They serve in the B2B space in the FinTech market segments.

POSITION OVERVIEW 

We are seeking an experienced individual for the role of Head of Analytics. As the Head of Analytics, you will be responsible for driving data-driven decision-making, implementing advanced analytics strategies, and providing valuable insights to optimize our credit card business operations, sales and marketing, risk management & customer experience. Your expertise in statistical analysis, predictive modeling, and data visualization will be instrumental in driving growth and enhancing the overall performance of our credit card business.

Responsibilities:

1. Develop and implement Analytics Strategy:

o Define the analytics roadmap for the credit card business, aligning it with overall

business objectives.

o Identify key performance indicators (KPIs) and metrics to track the performance

of the credit card business.

o Collaborate with senior management and cross-functional teams to prioritize and

execute analytics initiatives. 2. Lead Data Analysis and Insights:

o Conduct in-depth analysis of credit card data, customer behavior, and market trends to identify opportunities for business growth and risk mitigation.

o Develop predictive models and algorithms to assess credit risk, customer segmentation, acquisition, retention, and upsell opportunities.

o Generate actionable insights and recommendations based on data analysis to optimize credit card product offerings, pricing, and marketing strategies.

o Regularly present findings and recommendations to senior leadership, using data visualization techniques to effectively communicate complex information.

3. Drive Data Governance and Quality:

o Oversee data governance initiatives, ensuring data accuracy, consistency, and

integrity across relevant systems and platforms.

o Collaborate with IT teams to optimize data collection, integration, and storage

processes to support advanced analytics capabilities.

o Establish and enforce data privacy and security protocols to comply with

regulatory requirements.

4. Team Leadership and Collaboration:

o Build and manage a high-performing analytics team, fostering a culture of innovation, collaboration, and continuous learning.

o Provide guidance and mentorship to the team, promoting professional growth and development.

o Collaborate with stakeholders across departments, including Marketing, Risk Management, and Finance, to align analytics initiatives with business objectives.

5. Stay Updated on Industry Trends:

o Keep abreast of emerging trends, techniques, and technologies in analytics, credit

card business, and the financial industry.

o Leverage industry best practices to drive innovation and continuous improvement

in analytics methodologies and tools.

Qualifications:

Bachelor's or master’s degree in Technology, Mathematics, Statistics, Economics, Computer Science, or a related field.

Proven experience (7+ years) in leading analytics teams in the credit card industry.

Strong expertise in statistical analysis, predictive modelling, data mining, and segmentation techniques.

Proficiency in data manipulation and analysis using programming languages such as Python, R, or SQL.

Experience with analytics tools such as SAS, SPSS, or Tableau.

Excellent leadership and team management skills, with a track record of building and developing high-performing teams.

Strong knowledge of credit card business and understanding of credit card industry dynamics, including risk management, marketing, and customer lifecycle.

Exceptional communication and presentation skills, with the ability to effectively communicate complex information to a varied audience. 

Job Profile : Creative Content Creator

CTC Range: 3-6 LPA

Job Essence -

It’s Only Words ..and the words are all I have ..to take your heart away…

Or

Country Roads take me home ….

Or

Har rang kuchh kehta hai…

We are looking for those who can feel the soul of seasons, the flora and fauna, the mountains, and the river…similarly if they feel the soul, the character of a brand to communicate and build the connect with its audience!

We are looking for content professionals to handle narrative based writings for content pieces for ever growing and global brands we have in our portfolio.

You should be digitally savvy/from media background/writer/author or be the next new age Prahlad Kakkar, Prasoon Joshi, Piyush Pandey, Josy Paul, R Balki, Alque Padamsee in making in Digital Agency world with a good grip on brand communications driven by content strategy.

You should be able to think beyond the universe to the roots of our nation, work on your style of content and help in brands’ facelift/makeover/launches. This applies to the messaging for all the audience’s touch points.

Our clients rely on us with trust of the above. We are their Partners in Progress (not a typical agency vendor). We may even help them to make their brand mandates, manifestation plans and guidelines. So there is almost no instructional or Copy/Paste working. You need to be as original as you are!

Overview :

The Creative Content Creator will be responsible for conceptualizing, writing, shooting, and/or editing various types of content, that align with the brand's voice, tone, and messaging. Your role will involve understanding latest digital social media trends and incorporating them into your content to drive user engagement, promote the brand's message, and achieve the overall marketing goals. You will collaborate closely with other content creators, creative designers, video producers/editors, the director of social media + connections, and other stakeholders to develop content strategies, craft impactful messages, and optimize content for various social media channels. Your experience in creating content that resonates with social media audiences and existing trends will be essential in driving user action and promoting the brand's presence in the social media landscape.

Key Responsibility Areas :

• Conceptualize compelling and engaging paid and organic copy, graphics and/or videos for social media platforms.
• Actively search for and identify trends (geographical/regional, temporal, and intuitive) that are relevant for the brand’s audience within the latest social media and connected platform trends, visual design trends, and industry best practices to ensure the brand's social media content remains relevant and effective.
• Deliver still and video assets weekly to maintain Brand’s organic social presence, ensuring the Brand is actively engaging in cultural social conversations.
• Ensure that all copy created for social media platforms aligns with the brand's messaging and tone. While all visual assets adhere to established brand guidelines and the brand’s visual identity.
• Work with the client servicing manager, creative designers, video producers/editors, and other stakeholders to develop copy and visual strategies for social media platforms that align with the overall marketing goals and objectives, including messaging, target audience, and content themes.
• Optimize copy for social media platforms, including character limitations, hashtag usage, and other platform-specific considerations, to ensure that the content is engaging, shareable, and drives user action.
• Edit and enhance visual content to optimize for social media platforms, including resizing, cropping, color correction, and other adjustments to ensure optimal performance and engagement.
• Concept creative ideas and develop action plans for social + connected platform (ex. digital/social activations + influencer experience) that drive user engagement and brand recognition in social space.

Work Profile:

1)     Convert ideas into content pieces. These content pieces (output) can be in the form of:

• Web Related Content:
• Pages/Sliders/Banners
• Landing Page/Forms
• Emailers/Ebooks/Downloadables – Topic/Body/Links
• Social Media Content:
• Social Media Copies
• Social Media creative content
• Blog/Articles/Press releases/Story telling/Infographics
• SEM Content:
• Paid ads content – FB/Instagram/Google/LinkedIn/YouTube

Ø Content for creative cards/videos

Ø Copies and descriptions

• Remarketing ad sets
• SEO content – Blogs/Articles using keywords
• WhatsApp messages
• YouTube descriptions/Video scripting
• Taglines
• Quotations
• Profile Writing
• Viral Content
• Media Kit/PR activities/3rd Party PR
• Media Relations
• Influencer Marketing
• Online Reputation Management(ORM) areas

2)     Planning – Understand/Work/Create/Assist

·        DMO Plan – Along with the SEM and Digital/Social Media Campaign teams

·        Manifestation Plan

·        Activity Charter - Along with the SEM and Digital/Social Media Campaign teams

3)     Team & Vendor Management: Individual Contribution, Buddy Coaching, Participate in Recruitment/Induction, KRA setting and Performance Evaluation:

·        Work Allocation Based on Activity Charter & SMO Tracker

·        Primary & Secondary Work related ownership to ensure business continuity as a part of risk mitigation

·        Setting up KRAs (using InnoWET) and Performance review

·        Time sheet Management & Analysis

·        Social Media Participation and updated Profile on all mediums

·        Work closely with the creatives/videos team for proper implementation of the campaign

4)     Review & Analytics:

·        Client’s success PPT and Report with executive summary

·        Team Productivity based on Time Sheets

·        Create phase(Web/Content and Visuals) Activity Charter Conformance Report

·        Consolidated success Report /PPT for internal stakeholders

·        Content success report and analytics tracking based on the medium

WHAT YOU WILL NEED:

• 1-3+ years of experience as a in content editing, social media marketing or other related fields, preferably in an advertising agency or marketing department.
• Excellent writing, photo, graphic, video and editing skills.
• Proficiency in Adobe Suite (i.e. Premiere Pro, After Effects) or other similar software programs(Optional)
• Proficiency in using Canva or other similar software programs for designing and video editing(Mandatory)
• Ability to adapt writing style to different target audiences and brand voices is a must
• Strong understanding of social media platforms, their features, and limitations, and ability to optimize copy for different platforms.
• Ability to work both independently and effectively in a team environment.
• Strong organizational and time-management skills.
• Excellent communication skills, with the ability to effectively articulate creative concepts and ideas to stakeholders.
• Familiarity with website landing pages and modules, banners, and additional promotional material is a plus and may be needed as extension of campaign work
• Strong attention to detail, with a keen eye for aesthetics and brand consistency.

You will work closely with the:

• Digital - Social Media and Brand ideation team
• Creative teams
• SEM/Promotions teams

You should be able to

• Believe that everything can be made viral
• Extensive research
• Work in teams
• Work in solace
• Most important: Willingness to learn

What kind of people are we looking for? Simple:

·        We don’t like experts, we prefer people who are always willing to learn and are able to learn quickly

·        Not a mere task taker.

·        Ability to work with deliverables in mind.

·        Entrepreneurial instinct beyond office cubicle

·        Intelligence to do multitasking and prioritization of work

·        Excellent communication skills- written oral and articulation.

·        Ability to initiate/participate with intelligence, thoughtful new ideas in business discussion and meetings.

·        Instinct of exhaustive reading, research ,analysis beyond the conventional format and adding value to the deliverables

·        Strong strategic bent with inclination towards learning and contributing.

·        Adaptability and flexibility to work with cross-functional areas of business.

·        Zeal to be driven by productivity than by activity

·        Self discipline and ability to do work with self supervision.

·        You do what you preach, or at least try

·        You not only work hard, you party hard too

·        You have an eye for detail

·        If you’re a (regular) blogger, we already love you!

·        You are a DIY person. Period

Job Title- Web Designer cum digital marketer

Job Code- JOB004

JOB Description –  In search of a competent, talented web designer cum digital marketer with amazing user experiences, an eye for clean and artful web designs, and also has superior user interface design skills. Possess the ability to transform high–level requirements into interactive, intuitive, functional designs and artifacts. Skilled and proficient at growing the company’s presence in multiple digital channels.  We are looking for an ambitious, energetic one who can take responsibility to change the business spectrum from tech to marketing to the next level.

Responsibilities-:

1. Plans and executes all web, SEO/SEM, database marketing, email marketing social media, and display advertising campaigns
2. Designs, builds as well as maintains our social media presence
3. Brainstorms new and creative growth strategies through digital marketing
4. Conceptualizing website designs ideas, bringing simplicity and user-friendliness
5. Quality to present and defend designs and key deliverables to peers and clients
6. Establish goals and priorities for increasing customer loyalty and building a better brand
7. Collaborates with internal teams to create landing pages and optimize user experience
8.   “Know your audience” strategy . He/she must look at the demographics that is being targeted as audience plays an integral part in the look and function of the website
9. Has liaison and collaborates with agencies and other vendor partners
10. Measures and reports performance of all digital marketing campaigns and provides thought leadership and perspective

Requirements:

• Full grasp on the English language is a must
• Demonstrable graphic design skills with a strong portfolio
• Proficiency in Photoshop, Illustrator, InDesign, Dreamweaver, Corel Draw, and other visual design and wire-framing tools
• Excellent visual design skills with sensitivity to user interaction
• Up to date with the latest web designs, techniques, and technologies trending in the market
• Candidate should be adept to HTML, HTML5, CSS, CSS3 and JavaScript for rapid prototyping
• Time management and planning skills. To regularly update tech blogs for the company website.
• Gift of building rapport with colleagues. Should have skills to work under pressure and the ability to work within a team.
• Having experience in Google AdSense and Graphic Design for SMM is highly recommended.
• Proficient to use the latest software for presenting a range of graphics for the client’s Website, Logo, Banner, Brochure, and Graphic designs.
• To perform keyword research and analysis for the company as well as clients. Should be very proficient with online keyword analysis tools like Google Keyword Planner, WordTracker, Keyword Discovery, etc.
• Experience in Lead Generation Campaigns.

Experience – 0-2 years

Education- Any graduates in any specialization.  

• But should have a full grip on computer programming, math, coding, and graphic design.
• Having good knowledge of English(R/W/S) is eligible for this post.
• Having diploma in Digital marketing is highly expected.

Positions- 2+

Salary- As per the industry standards

We are looking for a highly skilled 3D Character Artist with rigging expertise to join our team. The ideal candidate should be proficient in creating characters from scratch and rigging them for Unity and Unreal Engine. The role requires a keen eye for detail and a passion for bringing characters to life.

Responsibilities:

• Create 3D characters from concept art or references, adhering to project specifications and style
• Design and implement realistic or stylized facial expressions using blend shapes and rigging techniques
• Create efficient and optimized character rigs for animation, including skinning and weight painting
• Collaborate with the art and animation team to ensure consistency of character design and quality across all assets
• Troubleshoot and fix technical issues related to rigging, animation, and integration into game engines
• Stay up-to-date with industry trends and techniques, continuously improving skills and workflows

Requirements:

• Proficiency in 3D modeling and texturing using software such as Maya, 3ds Max, or and any major 3D softwares.
• Strong knowledge of character rigging techniques, including skinning, weight painting, and blend shapes
• Experience in creating characters for Unity and Unreal Engine, and knowledge of their respective pipelines and limitations
• Understanding of human anatomy, facial expressions, and body mechanics
• Excellent communication and collaboration skills, ability to work effectively in a team environment
• Strong problem-solving skills and attention to detail
• A portfolio demonstrating high-quality character modeling, rigging, and animation work

If you are passionate about creating engaging and realistic characters for games and have the required skills and experience, we encourage you to apply for this exciting opportunity. We offer competitive salary, benefits, and a dynamic work environment.

More about this Customer Care Executive job

Please go through the FAQs to get all answers related to the given Customer Care Executive job

• What is the eligibility criteria to apply for this Customer Care Executive job?

Ans: The candidate should be Graduate and above and above with 0 - 2 years of experience of experience

• How much salary can I expect for this job role?

Ans: You can expect a salary of ₹10000 - ₹22000 per month + Incentives that depends on your interview. It's a Full Time job in Lucknow.

• How many working days are there for this Customer Care Executive job?

Ans: This Customer Care Executive job will have 6 working days.

• Are there any charges applicable while applying or joining this Customer Care Executive job?

Ans: No, there is no fee applicable for applying this Customer Care Executive job and during the employment with the company, i.e., The Everything Store.

• Is it a work from home job?

Ans: No, it’s not a work from home job and can't be done online.

• How many openings are there for this Customer Care Executive role?

Ans: There is an immediate opening of 5 Customer Care Executive at The Everything Store

• Who can apply for this job?

Ans: Both Male and Female candidates can apply for this Customer Support / TeleCaller job.

• What are the timings of this Customer Care Executive job?

Ans: This Customer Care Executive job has Day Shift.

Job Description:

Proven experience with Hyperion Planning version 11.X version or EPM Cloud

Extensive experience in developing and maintaining Hyperion Planning and Essbase applications

Strong understanding of ASO and BSO cube development

Independently handle metadata build and security

Expert level knowledge in writing business rules

Knowledge of writing basic SQLs

Experience with SmartView, web forms, financial reports, MDX queries and MXL scripting

Oracle Relational Database experience and FDMEE experience is a plus

Deep functional and technical knowledge of financial systems and business processes, especially around planning, budgeting, forecasting

Apply structure knowledge to solve problems, break down issues and identify solutions.

Strong oral and written communication skills are essential for this role

The ability to work independently and be proactive

Knowledge of integration between external systems

Analytical and assessment skills essential

Proven experience in providing system support and direct contact with users to solve issues with business applications.

Candidate profile:

• The resource should be with Hyperion planning background.
• He should be ablet to understand the existing planning business rules with the help of Sutherland team.
• He should be able to independently develop/modify the Business rules. Sutherland team will provide the required design for the change requests.
• The resource is responsible for development, testing and production deployment and support after deployment.

Job Description:

You will be responsible for end to end process of recruitment with our clients.  Some of the key activities that you will be doing are

• Understanding client requirements and accordingly execute a search plan for identifying potential candidates to fit the client requirement

• Source candidates using multiple sourcing channels including internal databases, job boards , head-hunting and networking  

• Engage candidates for strategically positioning job opportunities and client organizations    

• Counsel candidates to assist them in taking the right decision

• Understanding candidates’ profile to evaluate role fitment ( Screening & Shortlisting )

• Build and strengthen candidate relationships to be able to network and headhunt passive job seekers  

• Manage scheduling and coordination related activities in the entire recruitment process

• Build and strengthen client relationships to be able to streamline and improve service delivery

• Take ownership for the end-to-end recruitment lifecycle

• Conduct market mapping exercises regularly to assess the talent availability

Experience:

• Should have 1-5 years of experience in recruitment in consulting firms.

Skills Required:

• Excellent knowledge of the Recruitment industry

• Excellent ability to connect and interface with professionals

• Ability to interface with clients and manage transactions  

• Good presentation, communication & interpersonal skills.

• Highly energetic  and motivated individual
  
  
  Other Details:

  Shift: 9:30 AM to 6:30 PM

  Education : UG or MBA or any equivalent qualification

  Salary: As per experience and fitment.