Content Writer

Job Title
Team Lead, Digital Marketing
Work Location
Goregaon East, Mumbai
Reports To
Manager / Assistant Manager
Work Timings:
Day Shift: 09:30 am to 6.30 pm (Mon to Fri + 1 Saturday Working)
Job Summary:
Part of the Middle Management Team, Team Lead – Digital Marketing will manage a team of specialists in SEO & SEM to help carry out the tactical approaches. This role interfaces with internal customers and supports team in our international offices.
The focus of the role is to manage the campaign life cycle, drive optimization based on best practices and advertiser inputs, retain the book managed (advertiser as well as budget) and maintain quality score above benchmarks defined.
Job Description:
The candidate must be flexible and able to multitask across a variety of job duties
• Oversee and manage the assigned team of SEM & SEO analyst and drive campaign traffic and revenues
• Measure, report and optimize performance of all online marketing campaigns, and assess against KPIs set
• PPC: Manage monthly budget utilization, advertiser goals (CTR, CPC & CPL) and Quality score. Coordinate with international teams to publish the seasonal calendar for campaign updates
• SEO: implement SEO strategies (on page & off page) and best practices to increase organic traffic, clicks and impressions.
• Ensure team completes all task assigned by respective account managers and meets the SLA defined
• Ensure team meets its annual objectives
• Coaching and development of team members
• Manage career roadmap for team members
• Complete audits for the team assigned as per sample size agreed with the reporting manager
• Resource planning to ensure capacity is maintained at optimum level
• Publish Weekly / Monthly Dashboard on SLAs / KPIs achieved
• Work closely with Quality & Training teams to drive continuous improvement initiatives
• Participate and contribute in calls with International teams, operational team meets & training sessions
• Look for areas of opportunity / gaps in process to improve efficiencies
• Work overtime when needed to meet critical deadlines
• Complete adhoc tasks and projects as needed
Key Attributes:
• Good execution and managerial skills
• Ability to prioritize workload & meet deadlines
• Focused and detail-oriented
• Adaptability / Ability to Multitask
• Good communication skills (written & spoken)
• Good Ms Office Skills / Presentation Skills
• Open to Feedback & Suggestions
• Strive for excellence and can take quick decisions
• Ability to drive and motivate the team to excel
Key Competencies:
• Good understanding of Online Marketing Industry (International)
• Exposure to Search Engine Marketing, Search Engine Optimization, Display Advertising, Social Media, and email marketing
• Google AdWords / Google Analytics / Yahoo Bing Certified preferred
Qualifications & Experience:
• Graduation Mandatory
• Overall experience of minimum 8 years
• Last 3 years in managing a team of at least 5 to 6 members
• Candidates working for Outsourced Processes of International Online Marketing Firms in BPOs eligible
• Online/Digital, Ecommerce, Direct Marketing- Online Lead Generation Industry experience preferred
Mumbai based candidates preferred

• Discussing project aims with the client and development team.
• Designing and building web applications using Laravel.
• Troubleshooting issues in the implementation and debug builds.
• Working with front-end and back-end developers on projects.
• Testing functionality for users and the backend.
• Ensuring that integrations run smoothly.
• Scaling projects based on client feedback.
• Recording and reporting on work done in Laravel.
• Maintaining web-based applications.
• Presenting work in meetings with clients and management.

• A degree in programming, computer science, or a related field.
• Experience working with PHP, performing unit testing, and managing APIs such as REST.
• A solid understanding of application design using Laravel.
• Knowledge of database design and querying using SQL.
• Proficiency in HTML and JavaScript.
• Practical experience using the MVC architecture.
• A portfolio of applications and programs to your name.
• Problem-solving skills and critical mindset.
• Great communication skills.
• The desire and ability to learn.

With 14+ years of expertise in e-commerce, our client provides AI-powered solutions for quick scale-up of brands and equips them to serve a global audience efficiently. From Texas to India, it operates from 6 different locations and processes 5 million orders annually and are amongst the top 25 sellers on Amazon and Walmart.com.

Founded by entrepreneurs with rich international experience, this leading online store of USA works with over 2000 brands which include many known brands in the US and covers almost all major categories like beauty and healthcare, electronics and gadgets, furniture, toys and apparel and others.

It has won several accolades including Inc 5000, fastest-growing companies, two years in a row.

As a Vendor Relation Head, you will be responsible for developing and owning the strategy for a category, and working with a high-performing vendor management team. Within this role, you will have the opportunity to establish and maintain strong vendor partnerships, manage category profitability, optimize pricing, and identify means to improve the customer experience.

What you will do:

• Managing inputs, category profit & loss, promotion management, auditing and analysis, vendor escalations, and concise communications
• Growing selection, improving terms and cost structures, and building long-term relationships with vendors for the sub-categories assigned
• Demonstrating customer and category knowledge, being an advocate for a quality customer experience, and understanding the competition and industry
• Being responsible for long term growth opportunities and risk identification, planning, communicating, and partnering with internal teams
• Demonstrating a deep understanding of Online retail tools and becoming advocates for tool enhancements
• Attracting talent and making the right hiring decision, setting goals, and resource planning for the team
• Visiting trade shows in the US and other countries as per process requirements
• Creating mechanisms to help on-board new talent to the organization by continuously building a network of talent inside and outside of the company
• Effectively coaching and giving feedback to direct reports to help develop talent and supporting career development
• Setting and balancing goals across the team to optimize performance against department goals and employee development

 

Desired Candidate Profile

What you need to have:

• 10+ years of experience doing one of several roles: quantitative/financial analysis, retail buying, retail planning & allocation, product/project management, pricing, marketing, or e- commerce
• Strong understanding of category, product, and vendor performance
• Proficiency in Excel
• Proven analytical skills
• Proven negotiation skills
• Proven experience leading teams & cross-functional projects
• Influencing abilities and vendor management experience
• Ability to think and react in a high-energy, fast-paced environment
• Ability to operate simultaneously and effectively in both tactical and strategic modes
• A willingness to roll up sleeves to get things done
• Ability to work autonomously in a demanding and often ambiguous environment, with strong attention to detail and effective prioritization
• Preferably a valid US Visa    

 

 

Responsibilities:

• Counsel potential Students over a call to inform them about a product and help them in making better career decisions.
• Answer questions about our products or the company.
• Sale as per requirement from the students.
• Direct prospects to the field sales team when needed.
• Maintain Sales reports and update the CRM from time to time.
• Take and process orders in an accurate manner.
• Go the extra mile to meet sales quota and facilitate future sales.
• Keep records of calls and sales and note useful information.

 

Requirements:

• 6 months to 2 years of work experience in sales/business development/voice process.
• Excellent interpersonal and communication skills.
• Strong negotiation skills with a proven ability to seek, create, negotiate, and close a deal.
• Solution-oriented with effective problem-solving skills.
• Customer-Centric Approach.
• Positive attitude and Willingness to learn and excel.

JOB SUMMARY:

The Senior Software Engineer designs, develops, troubleshoots, and debugs software applications for our core product. This includes developing software components including Frameworks, APIs, Websites, Utilities, Databases, and Internet-related tools. Demonstrate technical leadership, mentor junior team members, contribute in effort estimation and identify hardware needs.

 

MINIMUM QUALIFICATIONS AND REQUIREMENTS:

• Bachelor’s Degree in Computer Science or equivalent
• 4+ years working with React Js, exposure to Ember JS will be an advantage
• 5-12 years of industry experience in programming web applications, mobile and/or large-scale enterprise products.
• Proficient in JavaScript, CSS
• Strong experience in one of the following JavaScript frameworks: Ember, React, Angular
• Experience in XML, HTML, IIS
• Familiar with Agile methodologies
• Sense of ownership
• Passion for troubleshooting and problem solving
• Detailed oriented, professional, and possesses a positive work attitude
• Communicate professionally both verbally and in writing
• Extensive experience creating high-quality software in a team environment
• Experience leading projects from start to finish
• Experience with test-driven development (TDD) and/or writing and maintaining high-level test coverage, including both unit and integration tests

Key responsibilities for this role include:

• Lead one of the product verticals in the development of technology strategy, planning, hiring and execution of the next iteration of the WeInvest platform.

• Institutionalize a strong software engineering culture and facilitate a rapid, iterative, layered development approach.

• Be hands on with the coding, evaluate design and architecture choices, do in-depth code reviews, and implement standards and practices for software development.

• Inspire the engineering team to build quality, scalable code by pairing with team members periodically.

• Participate in the definition and management of high-quality product roadmaps based on business, product & tech strategy.

• Proactively identify and resolve strategic issues that may impair the team’s ability to meet strategic, financial, and technical goals.

The ideal candidate will have:

• Masters /BE/ B.Tech from a reputed institute

• About 6-10 years professional experience in software development.

• Excellent logical and analytical reasoning capabilities combined with strong knowledge of core

computer science concepts like algorithms, data structures, software design patterns, OOP etc.

• Should have experience in all the phases of SDLC

• Must have experience in leading a team. (At least 2-3 people)

• Be an expert in ruby on rails with experience OR from Fintech, Wealth Management OR Investment

• Management Domain with experience in any of the programming languages (Java/Python/Ruby).

• Breadth of experience in multiple technologies, tools, frameworks and processes is a big plus.

• Excellent understanding of core computer science concepts like algorithms, data structure,

Software design patterns, OOP etc. Be able to lead the team in design & architecture discussions,

introduce new tools, concepts & process to the team and guide other members of the team.

• Experience working in an agile team with software engineering practices like automated testing,

test- driven-development, continuous integration etc is a big plus.

• Excellent oral and written communication.

- Good hands on team management, with strong IT background (Software Development Life Cycle, encryption etc) - Manage IT projects and segments by specific objectives and within specified resources. - Direct and monitor client's requirements,conditioning and take in charge of the progress of the project. - Ensure development of products and delivering it back to the clients with proper utilization of the available resources. - Define goals and outline approach and make adjustments within the constraints set to achieve the optimum results. - Ensure working conditions that permit project personnel to implement the development work in the most cost-effective manner. - Maintain an appropriate and healthy relationships with clients and ensuring the project results are comprehensible to manage. - Define and plan project progress, sub goals and milestones, time and resource planning. Manage and conduct works meetings,manage conflicts and crises. - Document - expected results, interim results. Carry out reviews. - Rich experience of min 4 years - Good written and verbal communication is (a) must - Good sense in terms of responsibility and ability to meet the deadlines - Ability to lead the plan and implement it - Self-driven and can facilitate the project plan as per the decided project budget plan - Theoretical & practical aspects knowledge of project management - Proven experience in strategic planning,risk management and people management - Wise in decision making, influencing and leading