Content Writer

JOB TITLE/HEADLINE: Fintech Product Manager

EMPLOYMENT TYPE: Full time, permanent.

REPORTING TO: CBO

LOCATION: Mumbai

ABOUT THE ROLE:

• We are looking for a motivated self-starter with having customer-centric approach who thrives on working in a fast-paced, rapidly evolving business and is keen to build differentiated value prop for the customer.
• Who has hands-on experience in developing & managing Credit Card product
• Will end to end manage the product’s core value proposition, including product collaterals, customer communication, etc.?
• Design, develop and launch a new product in the market.
• Will manage end to end customer journeys, processes and customer experience.
• Cross-functional ( Technology, Risk, Compliance, Operations) engagement to drive product development and usage.

WHAT WE EXPECT FROM YOU:

• Manage product segment, drive and track customer value proposition.
• Product Pricing and usage analytics
• Product features, offering, cross-selling, up-selling strategies
• Understanding and bundling 3rd party products and services
• Referral programs, customer engagement and retention
• Product Management, product roll-out and coordination
• Manage all product collaterals & customer engaging properties such as customer statements etc.
• Manage all the processes related to value prop delivery and fulfilment
• Manage customer communication throughout the customer journey and create delighters for the customer through assertive communication
• Create and manage customer communication channels like SMS, Email, Whatsapp, IVR and mobile app notifications.
• Track and identify features utilisation and drive higher feature penetration. Create & manage product utilisation dashboards. Publish reports of product depth & feature penetration to senior stakeholders.
• Engage with a partner to identify opportunities to introduce new features through competition benchmarking
• Have cross-functional engagement with internal & external stakeholders to drive product development and higher product usage.
• Drive internal governance processes for launching any product, method etc.

OUR IDEAL CANDIDATE:

• BE / B.Tech. (Premier/Tier I), MBA (Premier/Tier I) with total work experience of 3+ years preferably in Fintech
• Excellent academic background and records
• Extra-ordinary skills in crisis management, interpersonal communication, collaboration and teamwork.
• Master of multiple tasking. Takes on initiatives and challenges
• In short, we are looking for superstars to join a superstar team!

YOU WILL LOVE WORKING WITH FATAKPAY BECAUSE:

• We value balance. We are committed to providing an environment where you can balance great work with a great life.
• We’ll invest in your career. Our company’s proliferating, and we’ll allow you to do the same. You’ll have access to several professional development opportunities so that you can keep up with the company’s evolving needs.
• We offer competitive compensation packages. We deeply value the talent our team brings to the table and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here.
• Multicultural workplace. A multicultural and diverse team of colleagues from different states.
• An opportunity to wear many hats
• An entrepreneurial crew that supports risk, intuition, and frequent experimentation
• The opportunity to make an impact in a transformative industry
• A chance to build and lead a highly talented and driven team

OTHER PERKS & BENEFITS:

• Progressive and flexible work hours that match your personality and lifestyle.
• Compensation could include stock options for significant upside.
• Health benefits
• Cool gadgets and swags
• Attractive wellness programs
• Competitive performance bonus
• Paid sick leave
• Paid maternity and paternity leave
• Career development training.

ABOUT THE COMPANY:

Fatakpay Digital Private Ltd (Fatakpay) is a digital-only lending platform that provides short-term personal loans (STPL) through QR-based credit lines. It was founded by four IIT- B, Erasmus University alum, and 70+ years of combined experience in Tech and Finance.

The solution provides a 100% digital and paperless quick, transparent and secure way to transact in multilingual format with a ‘scan now, pay later’ facility and easy repayment options.

We're a company that strongly believes in teamwork, design, creativity and tech. We love to build the best possible Financial Tech products that make the world a better place.

About the role: Business Executive Development will be responsible for driving company sales by sourcing new clients, and by convincing existing clients to purchase added offerings. As such, business development executives play an integral role in companies' longevity.

Responsibilities:

• Developing and executing sales plans to meet and exceed monthly and quarterly sales goals
• Identifying new revenue opportunities
• Assisting with marketing and promotional projects
• Negotiating with clients to secure the most attractive prices
• Attending networking activities to research and connect with prospective clients.

Requirements:

• Great networking skills.
• Ability to create actionable marketing strategies
• Leadership and strong communication skills
• Strong customer service skills

• Own the creation of Sales funnel (Ideal candidate will have to source the websites, create a pool and then get them onboarded for our solution)
• Build and maintain relationships with existing/potential businesses and resolution professionals
• Cultivate strong business relationships with key decision-makers
• Proactively identify new opportunities and deliver innovative solutions to customers
• Develop market strategies by researching lists of high-potential prospects
• Responsible for designing, planning and executing digital communication programs that influence customer engagement across multiple channels and touchpoints throughout their lifecycle.
• Develop a comprehensive engagement strategy and implementation plan to drive activation of new, occasional and lapsed users
• Strategize and plan an “engage & delight” campaign calendar - leverage data, user insights, and an experimentation mindset to move users from various funnels
• Create content that resonates with our users and amplifies our brand, product and mission. They should be astute, compelling, on-brand, on-tone, channel-specific, and relevant to our core messages and target audiences. These can also include ad hoc campaigns such as surveys, etc
• Define and track KPIs and OKRs
• Optimize conversion funnel
• Constantly test (A/B test) and optimize communications to increase engagement KPIs
• Track and measure key performance metrics (e.g. open rate, click-through rate, usage, streaming, DAU, MAU) to improve the efficiency of campaigns
• Analyze campaign results, develop benchmarks, and create and share regular performance reports and presentations to aid decision-making by the leadership team

• Deep, proven experience developing lifecycle marketing programs / CRM / engagement marketing programs through email, push notifications, SMS, and/or in-app marketing.
• Demonstrated track record in developing and executing A/B tests, analyzing and translating data into business and consumer insights.
• Strong results orientation, proven record performing to aggressive growth targets.
• Strategic and analytical thinker
• Fluency in English & Presentation skills are a must
• Creative and empathetic thinker; you care deeply about our users and can build precise targeting as well as delightful, on-brand experiences.
• Strong interpersonal skills to collaborate effectively with cross-functional teams, specifically with product, engineering and brand marketing teams.
• Experience working with user research and consumer insights team to uncover user insights to shape our strategy.
• Strong oral and written communication skills; extreme attention to detail
• Must have prior work-from-home experience and is comfortable in the remote working setup
• Must be time-flexible and willing to extend hours as needed

2.       Proficiency with fundamental front-end languages such as HTML, CSS.

3.       Familiarity with JavaScript frameworks such as Angular JS, React, and Amber.

4.       Proficiency with server-side languages such as Python / Ruby / Java / PHP/ .Net.

5.       Good Understand with database technology such as MySQL, Oracle, and MongoDB.

• Raising support tickets to enable tracking and resolution of customer requests
• Investigating and resolving customer complaints then closing support tickets
• Maintaining a database of customer information
• Escalating inquiries to the appropriate team, when necessary
• Checking product or service availability
• Assisting customers with registration or account creation

• Analyzing data with respect to Stock wastage/Inventory Holding Period
• Analyzing sales SKU/Customer wise and also analyzing division wise overheads/costs
• Being a part of and contributing towards Financial Planning & Analysis, Financial Modeling and Financial forecasting/AOP
• Analyzing financial data and creating financial models for decision support
• Developing trends and projections for the organization’s finances
• Monitoring cash flow and thus recommending steps towards achieving optimization of costs
• Overseeing periodic financial reports and thus ensuring that the reported results comply with the financial reporting standards or the generally accepted accounting principles
• Ensuring compliances of International Export, FOREX and also compliances/modeling of unsecured funding
• Establishing internal controls and guidelines for accounting transactions and budget preparation
• Being responsible for overall managing and supporting the company's consolidations and closing activities on-time and accurately
• Being a part of Internal Audits
• Ensuring compliance of Government rules and relevant laws & regulations
• Updating and maintaining relevant confidential financial data and reporting the same to the management in regular intervals

Desired Candidate Profile

• BCom graduate
• Relevant work experience of 4-7 years in finance
• Excellent knowledge in Finance Taxation, Auditing, Accounting and Tally
• Excellent communication and reporting skills
• Proficiency in advanced MS Excel
• Attention to details and accuracy is a must