Copywriter

About us:

TAPPP is leading the charge in bringing premium digital entertainment content & live sports to global consumers via its prepaid platform.

We are available across platforms via the Web, Mobile, and Tablets. Building out this brand presents significant product and engineering challenges. At the center of solving those challenges is the TAPPP Product Engineering team which is responsible for the TAPPP product end to end.

The organization is flat, processes are minimal, individual responsibility is big, and there is an emphasis on keeping non-productive influences out of the everyday technical decision-making process. Upholding these philosophies will be imperative as we execute our aggressive plan of global expansion over the next 2 years.

Who are we looking for:

We are looking for a QA engineer experienced in writing test cases based on user stories, creating reports, testing the application from a design & usability perspective, and supporting both manual and automated testing throughout the lifecycle of the product. As a QA Engineer, you will ensure that quality issues and defects are appropriately identified, documented, tracked, and resolved in our defect tracking system.

Mandatory technical skills:

• Proven working experience (Min 3 years) in software quality assurance
• Strong knowledge of software QA methodologies, tools, and processes
• Experience in writing clear, concise, and comprehensive test plans and test cases
• Hands-on experience with both white box & black box testing and automated testing tools
• Technology hands-on Selenium, Javascript, and SQL Scripting is a must
• Experience with Restful API testing – Postman jetpack, RestAssured
• Experience with performance/load/stress testing
• Experience in all stages of application testing including UI, backend, functional, regression
• Experience working in an Agile/Scrum development process

Other

Strong independent contributor and an unquenchable desire to learn, attention to detail a can-do attitude

Comfortable working in a start-up environment

The position is based in Pune, India.

About Client:

A dynamic digital marketing agency collaborating with agencies, advertisers, and publishers. Specializing in yield management, inventory optimization, and executing online display campaigns, our client also provides end-to-end digital marketing services for SMEs. Founded by IIM Ahmedabad alumni and ex-Ozone Media team members.

Responsibilities:

- Support revenue targets for the Agency team.

- Act as ambassador in the market for agency relationships.

- Shape long-term business plans for agencies to prioritize our organization.

- Drive strategic initiatives for maintaining a healthy sales pipeline.

- Manage stakeholder relationships independently.

- Collaborate with internal teams for executing long-term deals.

Requirements

- 10+ years in digital media agency/digital ad sales/consumer internet.

- MBA preferred, from Tier I/Tier II institutes.

- Knowledge of demand-side platforms, ad networks, etc.

- Strong partnerships with agency holding groups and digital spenders.

- Understanding of Media Agency's principles.

- Track record in brand building and meeting sales targets.

- Comfortable using data and analytics in client conversations.

- Excellent networking and communication skills.

• Minimum 4+ years of experience in building Web applications using ASP.net, web API, SQL Server, and Testable code.
•  C# with Strong in OOPS
• Experience in architecting and designing web applications and services
• Must have at least *3 to 6 months of experience using React or Node JS.
• Passion for building and delivering great software with a strong sense of ownership, while working closely with junior team members.
• Conceptual knowledge of middleware architecture.
• Strong experience with Agile processes.
• Exposure to tools to optimize web application performance-MH
• Understanding and experience in working with Product Management, Design, and DevOps teams.

Designation: Asst. Manager / Manager - Email Marketing

Department: Affiliate Marketing Team

Location: Mumbai

Qualification: Any Graduate or Post Graduate

Experience: 5+ years of relevant experience in email marketing and marketing automation experience with expertise in database management concepts and best practices.

Responsibilities:

1. Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements
2. Design, assemble and create overall email marketing campaigns.
3. Ensure messages are sent in proper form and template. Proofread emails for clarity, grammar, and spelling. Include specific graphics, incentives, and detailed descriptions.
4. Develop a personalization strategy.
5. Ensuring design and layouts of emails are optimized, user and mobile-friendly
6. Create database of emails for lead generation.
7. Purge non-deliverable email addresses and opt-outs.
8. Include persuasive call-to-actions in advertisements and promotions.
9. Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
10. Work with management to define KPIs, create reporting and analyze campaign performance.
11. Create recommendations to improve campaigns continuously.
12. Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
13. Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
14. Support essential marketing operations initiatives in Mailmodo, Hubspot, and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

Profile Brief:

1. Strong working knowledge of email marketing tools like Mailmodo, Hubspot, Salesforce.com
2. Must have superior communication skills, both written and verbal.
3. Must be highly organized and self-motivated with a sense of urgency.
4. Strong independent project management skills.
5. Capable of handling multiple tasks with competing priorities under minimal supervision.
6. Able to think critically and exercise independent judgment and discretion.
7. Excellent attention to detail

Salary: Upto 6LPA (Negotiable)

IMMEDIATE JOINING PREFERRED!

• Key responsibility is to design, develop & maintain efficient Data models for the organization maintained to ensure optimal query performance by the consumption layer.
• Developing, Deploying & maintaining a repository of UDXs written in Java / Python.
• Develop optimal Data Model design, analyzing complex distributed data deployments, and making recommendations to optimize performance basis data consumption patterns, performance expectations, the query is executed on the tables/databases, etc.
• Periodic Database health check and maintenance
• Designing collections in a no-SQL Database for efficient performance
• Document & maintain data dictionary from various sources to enable data governance
• Coordination with Business teams, IT, and other stakeholders to provide best-in-class data pipeline solutions, exposing data via APIs, loading in down streams, No-SQL Databases, etc
• Data Governance Process Implementation and ensuring data security

Requirements

• Extensive working experience in Designing & Implementing Data models in OLAP Data Warehousing solutions (Redshift, Synapse, Snowflake, Teradata, Vertica, etc).
• Programming experience using Python / Java.
• Working knowledge in developing & deploying User-defined Functions (UDXs) using Java / Python.
• Strong understanding & extensive working experience in OLAP Data Warehousing (Redshift, Synapse, Snowflake, Teradata, Vertica, etc) architecture and cloud-native Data Lake (S3, ADLS, BigQuery, etc) Architecture.
• Strong knowledge in Design, Development & Performance tuning of 3NF/Flat/Hybrid Data Model.
• Extensive technical experience in SQL including code optimization techniques.
• Strung knowledge of database performance and tuning, troubleshooting, and tuning.
• Knowledge of collection design in any No-SQL DB (DynamoDB, MongoDB, CosmosDB, etc), along with implementation of best practices.
• Ability to understand business functionality, processes, and flows.
• Good combination of technical and interpersonal skills with strong written and verbal communication; detail-oriented with the ability to work independently.
• Any OLAP DWH DBA Experience and User Management will be added advantage.
• Knowledge in financial industry-specific Data models such as FSLDM, IBM Financial Data Model, etc will be added advantage.
• Experience in Snowflake will be added advantage.
• Working experience in BFSI/NBFC & data understanding of Loan/Mortgage data will be added advantage.

Functional knowledge

• Data Governance & Quality Assurance
• Modern OLAP Database Architecture & Design
• Linux
• Data structures, algorithm & data modeling techniques
• No-SQL database architecture
• Data Security

• 2-5 years of work experience, preferably in a startup
• An engineering degree preferably, from a top-tier school (or equivalent experience)
• Hands-on experience in developing end-to-end applications using Node.Js, ReactJs,
• Knowledge of HTML/CSS, web standards, best practices
• Experience of working with databases - MySQL, MongoDB
• Good understanding of asynchronous request handling, partial page updates, and AJAX
• An experience in writing clean, semantic code with cross-browser compatibility in mind
• Proficient understanding of code versioning tools, such as Git/SVN
• Excellent coding and debugging skills
• A passion and the ability to make beautiful, smooth, delightful web experiences
• A Will-Do attitude

• A team of aces, from top-tier schools and startups, to work with
• A fast-paced, data-driven, and fun work environment
• A huge appetite for new, disruptive, creative and implementable ideas
• An open work culture

• Competitive salary
• Great working environment, opportunity to work directly with the founders on very exciting real-life problems.
• Opportunity to grow really fast.
• Opportunity to hire a team & mentor them in the future.
• ESOPs

• Shortlist
• Intro call of 15min
• 1-2 Tech rounds
• HR round
• Offer rollout

We are looking for a marketer with 3+ years of experience promoting B2B SaaS Product by designing and executing innovative marketing strategies to generate B2B leads. The various initiatives include:

1. Competitive Research and Market Analysis
2. Driving traffic to website to generate leads and tracking conversions, and key KPIs
3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
4. Launch optimized online adverts through Google AdWords to increase company and brand awareness and conversion
5. Monitoring of Leads from all the Online Channels
6. Prepare online newsletters and promotional emails and organize their distribution through various channels
7. Responsible for Managing Online Brand and Product Campaigns to Raise Brand Awareness
8. Manage SEO, SEM and Content Management
9. Plan and monitor the ongoing company presence on social media (Quora, LinkedIn, Twitter, Facebook, etc)

Skills:

We are looking for someone who has exposure to the following:

• Needs to know Lead Generation, Lead Nurturing, Demand Generation, Email Marketing, Marketing Automation, Campaign Management, Web Traffic and Conversion, Lead Qualification Programs, Automated Nurture Campaigns, Marketing Funnel Management.
• Must have excellent Oral and Written communication skills.
• Must have excellent understanding of digital marketing concepts and best practices
• Hands-on experience in Marketing Automation tools, Google Analytics, Google Adwords and LinkedIn Ads.
• Must have hands on experience in handling CRM’s and its integration with third party plugins.
• Strong analytical skills and data-driven thinking and knowledge of web analytics tools (e.g. Google Analytics, SEMRush, etc.)