Company Description
BETSOL is a cloud-first digital transformation and data management company offering products and solutions to both enterprises and consumers. BETSOL’s Data Management product lines include Zmanda (Zmanda.com). BETSOL Global IT Services (BETSOL.com) builds and supports end-to-end enterprise solutions, reducing time-to-market for our customers. Our engineering team, with its several patents, delivers award-winning products and solutions in over 40 countries. Our work locations are set against the vibrant backdrops of Broomfield, Colorado and Bangalore, India. We take pride in being an employee centric organization. Learn more at betsol.com
Job Description
The B2B Content Marketer will be responsible for creating, managing, and optimizing content that engages and educates our target audience of IT professionals. The role will include writing for various formats such as sales copy, social media, product documentation, long-form blog posts, and whitepapers. Additionally, the candidate will review and ensure the quality of content generated by external agencies and internal teams. This is a fantastic opportunity for someone eager to broaden their marketing knowledge and contribute to end-to-end campaigns that drive business growth.
Key Responsibilities:
- Write and develop content tailored to the needs and challenges of IT administrators and IT managers/directors in the B2B SaaS industry, with a focus on backup and recovery solutions.
- Develop content strategies aligned with customer personas, journey stages, and business objectives.
- Create high-quality content for multiple platforms including sales materials, social media, blogs, whitepapers, product documentation, and newsletters.
- Work with marketing and growth teams to distribute and promote content across various channels, including email, social media, and paid platforms.
- Manage and maintain a content calendar to ensure timely delivery of content aligned with marketing campaigns and business goals.
- Work with team members to develop and distribute compelling content that drives engagement and supports the customer journey.
- Collaborate with cross-functional teams (sales, product, customer success) to ensure content alignment with business goals and customer pain points.
- Work closely with sales, product, and dev teams to ensure content addresses key customer pain points and sales objectives.
- Review, edit, and perform quality assurance on content created by 3rd-party agencies and peers to ensure consistency in tone, voice, and accuracy.
- Repurpose and adapt content for different channels and formats to maximize visibility and engagement.
- Assist in the planning, creation, and execution of holistic content marketing campaigns.
- Leverage automation tools to personalize content at scale and streamline content distribution.
- Track and analyze content performance metrics, ensuring content is aligned with KPIs and business objectives.
- Track, analyze, and report on key content performance metrics, including engagement, leads, and conversion rates.
- Maintain a deep understanding of our products, services, and the competitive landscape.
- Create compelling case studies and customer success stories that demonstrate the effectiveness of our solutions.
- Stay updated with industry trends and best practices to continuously improve content strategy and execution.
Note from the Team:
At our core, we’re a tight-knit Marketing Team that’s passionate about what we do. We believe in the power of collaboration, creativity, and the impact great content can have on driving meaningful change. As a growing team, each of us wears many hats, but that’s part of the fun—we get to make a real difference every day, and we’re all in it together.
You’ll be working alongside people who truly care about the work they do and the people they do it with. One thing we strongly believe in is ownership. We don’t believe in pushing people to do their jobs—we trust you to take charge of your work, bring your ideas to the table, and own the outcomes. Autonomy is key here, and with that freedom comes the opportunity to make a real impact. If you love taking initiative and thrive when you have the space to create and lead, this is the place for you.
We’re excited about bringing someone on board who’s just as passionate as we are—someone who’s ready to make an impact, learn, and grow with us. If you love a challenge, thrive in a collaborative environment, and want to help shape something meaningful, we’d love to hear from you!
Qualifications
Requirements:
- 3-5 years of experience in content marketing or a related field, ideally within the B2B SaaS space.
- Strong interest and understanding of technical concepts, particularly in backup and recovery, data resiliency, and IT infrastructure.
- Proven experience writing for a technical audience, such as IT administrators, managers, and directors.
- Excellent writing, editing, and communication skills, with a keen eye for detail.
- Ability to work independently and manage multiple projects with tight deadlines.
- Familiarity with content marketing tools and platforms (e.g., WordPress, HubSpot, SEMrush, etc.).
- Experience working with external marketing agencies and performing content quality assurance is a plus.
- Strong analytical skills with the ability to measure content performance and suggest improvements.
- Eagerness to learn and gain a holistic view of marketing, including campaign building, performance tracking, and benchmarking.
Preferred Qualifications:
- Experience in the backup and recovery space or IT infrastructure marketing.
- Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
- Familiarity with SEO best practices, Google Analytics, Atlassian (Jira/Confluence), and CRM tools.

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Dear Candidate,
We are urgently Hiring AWS Cloud Engineer for Bangalore Location.
Position: AWS Cloud Engineer
Location: Bangalore
Experience: 8-11 yrs
Skills: Aws Cloud
Salary: Best in Industry (20-25% Hike on the current ctc)
Note:
only Immediate to 15 days Joiners will be preferred.
Candidates from Tier 1 companies will only be shortlisted and selected
Candidates' NP more than 30 days will get rejected while screening.
Offer shoppers will be rejected.
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Description:
Title: AWS Cloud Engineer
Prefer BLR / HYD – else any location is fine
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What You Will be Doing
• Writing articles for the Merkle Science blog about breaking cybercrime news, regulatory updates and recent investigations conducted by our intelligence team.
• Developing and sharing daily content for company social media channels.
• Drafting and distributing company announcements and service updates.
• Compiling content for quarterly reports using data and research from our intelligence team.
• Identifying and acquiring content syndication agreements with relevant online media channels.
• Monitoring content marketing performance using website, blog, social media and SEO analytics tools.
• Creating presentation materials for sales, education and thought leadership events and engagements.
• Suggesting improvements to content marketing activities.
• Proposing new topics for reports and articles.
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• Native-level English (both written and spoken)
• More than five years of journalism or content marketing experience.
• Prior experience working at an enterprise technology company in a content marketing role or a fast-paced newsroom or marketing agency environment is desirable.
• Prior knowledge and experience/interest in one or more of the following domains is preferred: financial services, cybersecurity, regulatory technology, blockchain and cryptocurrency
• Experience working with or for international companies and individuals from a variety of cultural backgrounds
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• Great at writing - able to create compelling content with minimal direction based on thorough research and rigorous self-editing
• Self-starter - able to work remotely and independently while maintaining high energy and motivation
• Creative problem solver, results-driven and self-motivated
• Well organised with the ability to prioritise workload and use time effectively especially when juggling multiple deadlines
• Ability to handle changing requirements and unforeseen challenges rapidly and positively
Who We Are and What We Do
Merkle Science provides blockchain transaction monitoring and intelligence solutions for cryptoasset service providers, financial institutions and government agencies to detect, investigate and prevent money laundering, terrorist financing and other criminal activities. Merkle Science is headquartered in Singapore with offices in Bangalore and Tokyo and backed by Digital Currency Group, Kenetic, SGInnovate and LuneX.
Merkle Science is currently searching for an experienced Content Marketing professional to help boost the firm’s inbound marketing and thought leadership activities.
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• Writing articles for the Merkle Science blog about breaking cybercrime news, regulatory updates and recent investigations conducted by our intelligence team.
• Developing and sharing daily content for company social media channels.
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