B2B Content Marketer

at BETSOL

B2B Content Marketer

BETSOL

Company

Home

B2B Content Marketer

at BETSOL

Posted by Pragathi K

3 - 7 yrs

₹10L - ₹13L / yr

Bengaluru (Bangalore)

Skills

Content Marketing

B2B Marketing

Technical Writing

Wordpress

Hubspot

Content Writing

Search Engine Optimization (SEO)

Company Description

BETSOL is a cloud-first digital transformation and data management company offering products and solutions to both enterprises and consumers. BETSOL’s Data Management product lines include Zmanda (Zmanda.com). BETSOL Global IT Services (BETSOL.com) builds and supports end-to-end enterprise solutions, reducing time-to-market for our customers. Our engineering team, with its several patents, delivers award-winning products and solutions in over 40 countries. Our work locations are set against the vibrant backdrops of Broomfield, Colorado and Bangalore, India. We take pride in being an employee centric organization. Learn more at betsol.com

Job Description

The B2B Content Marketer will be responsible for creating, managing, and optimizing content that engages and educates our target audience of IT professionals. The role will include writing for various formats such as sales copy, social media, product documentation, long-form blog posts, and whitepapers. Additionally, the candidate will review and ensure the quality of content generated by external agencies and internal teams. This is a fantastic opportunity for someone eager to broaden their marketing knowledge and contribute to end-to-end campaigns that drive business growth.

Key Responsibilities:

Write and develop content tailored to the needs and challenges of IT administrators and IT managers/directors in the B2B SaaS industry, with a focus on backup and recovery solutions.
Develop content strategies aligned with customer personas, journey stages, and business objectives.
Create high-quality content for multiple platforms including sales materials, social media, blogs, whitepapers, product documentation, and newsletters.
Work with marketing and growth teams to distribute and promote content across various channels, including email, social media, and paid platforms.
Manage and maintain a content calendar to ensure timely delivery of content aligned with marketing campaigns and business goals.
Work with team members to develop and distribute compelling content that drives engagement and supports the customer journey.
Collaborate with cross-functional teams (sales, product, customer success) to ensure content alignment with business goals and customer pain points.
Work closely with sales, product, and dev teams to ensure content addresses key customer pain points and sales objectives.
Review, edit, and perform quality assurance on content created by 3rd-party agencies and peers to ensure consistency in tone, voice, and accuracy.
Repurpose and adapt content for different channels and formats to maximize visibility and engagement.
Assist in the planning, creation, and execution of holistic content marketing campaigns.
Leverage automation tools to personalize content at scale and streamline content distribution.
Track and analyze content performance metrics, ensuring content is aligned with KPIs and business objectives.
Track, analyze, and report on key content performance metrics, including engagement, leads, and conversion rates.
Maintain a deep understanding of our products, services, and the competitive landscape.
Create compelling case studies and customer success stories that demonstrate the effectiveness of our solutions.
Stay updated with industry trends and best practices to continuously improve content strategy and execution.

Note from the Team:

At our core, we’re a tight-knit Marketing Team that’s passionate about what we do. We believe in the power of collaboration, creativity, and the impact great content can have on driving meaningful change. As a growing team, each of us wears many hats, but that’s part of the fun—we get to make a real difference every day, and we’re all in it together.

You’ll be working alongside people who truly care about the work they do and the people they do it with. One thing we strongly believe in is ownership. We don’t believe in pushing people to do their jobs—we trust you to take charge of your work, bring your ideas to the table, and own the outcomes. Autonomy is key here, and with that freedom comes the opportunity to make a real impact. If you love taking initiative and thrive when you have the space to create and lead, this is the place for you.

We’re excited about bringing someone on board who’s just as passionate as we are—someone who’s ready to make an impact, learn, and grow with us. If you love a challenge, thrive in a collaborative environment, and want to help shape something meaningful, we’d love to hear from you!

Qualifications

Requirements:

3-5 years of experience in content marketing or a related field, ideally within the B2B SaaS space.
Strong interest and understanding of technical concepts, particularly in backup and recovery, data resiliency, and IT infrastructure.
Proven experience writing for a technical audience, such as IT administrators, managers, and directors.
Excellent writing, editing, and communication skills, with a keen eye for detail.
Ability to work independently and manage multiple projects with tight deadlines.
Familiarity with content marketing tools and platforms (e.g., WordPress, HubSpot, SEMrush, etc.).
Experience working with external marketing agencies and performing content quality assurance is a plus.
Strong analytical skills with the ability to measure content performance and suggest improvements.
Eagerness to learn and gain a holistic view of marketing, including campaign building, performance tracking, and benchmarking.

Preferred Qualifications:

Experience in the backup and recovery space or IT infrastructure marketing.
Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
Familiarity with SEO best practices, Google Analytics, Atlassian (Jira/Confluence), and CRM tools.

Company Description

Job Description

Key Responsibilities:

Write and develop content tailored to the needs and challenges of IT administrators and IT managers/directors in the B2B SaaS industry, with a focus on backup and recovery solutions.
Develop content strategies aligned with customer personas, journey stages, and business objectives.
Create high-quality content for multiple platforms including sales materials, social media, blogs, whitepapers, product documentation, and newsletters.
Work with marketing and growth teams to distribute and promote content across various channels, including email, social media, and paid platforms.
Manage and maintain a content calendar to ensure timely delivery of content aligned with marketing campaigns and business goals.
Work with team members to develop and distribute compelling content that drives engagement and supports the customer journey.
Collaborate with cross-functional teams (sales, product, customer success) to ensure content alignment with business goals and customer pain points.
Work closely with sales, product, and dev teams to ensure content addresses key customer pain points and sales objectives.
Review, edit, and perform quality assurance on content created by 3rd-party agencies and peers to ensure consistency in tone, voice, and accuracy.
Repurpose and adapt content for different channels and formats to maximize visibility and engagement.
Assist in the planning, creation, and execution of holistic content marketing campaigns.
Leverage automation tools to personalize content at scale and streamline content distribution.
Track and analyze content performance metrics, ensuring content is aligned with KPIs and business objectives.
Track, analyze, and report on key content performance metrics, including engagement, leads, and conversion rates.
Maintain a deep understanding of our products, services, and the competitive landscape.
Create compelling case studies and customer success stories that demonstrate the effectiveness of our solutions.
Stay updated with industry trends and best practices to continuously improve content strategy and execution.

Note from the Team:

Qualifications

Requirements:

3-5 years of experience in content marketing or a related field, ideally within the B2B SaaS space.
Strong interest and understanding of technical concepts, particularly in backup and recovery, data resiliency, and IT infrastructure.
Proven experience writing for a technical audience, such as IT administrators, managers, and directors.
Excellent writing, editing, and communication skills, with a keen eye for detail.
Ability to work independently and manage multiple projects with tight deadlines.
Familiarity with content marketing tools and platforms (e.g., WordPress, HubSpot, SEMrush, etc.).
Experience working with external marketing agencies and performing content quality assurance is a plus.
Strong analytical skills with the ability to measure content performance and suggest improvements.
Eagerness to learn and gain a holistic view of marketing, including campaign building, performance tracking, and benchmarking.

Preferred Qualifications:

Experience in the backup and recovery space or IT infrastructure marketing.
Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
Familiarity with SEO best practices, Google Analytics, Atlassian (Jira/Confluence), and CRM tools.

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About BETSOL

Founded :

2012

Type :

Products & Services

Size :

100-1000

Stage :

Profitable

About

BETSOL is a Product Engineering and Managed IT Services company based out of Denver, Colorado. We specialize in Application Development, DevOps, Quality Assurance, Business Intelligence, Help Desk, Infrastructure Management, and Contact Center. Our success is recognized with association awards and a net promoter score that is 2x the industry average. We take pride in our thought leadership and rapid growth.

Company video

Connect with the team

Santhosh SS

Shylashree R A

Neha Sawant

Sowmya Odeyar

Deepika N

Meghna Suvarna

Company social profiles

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3 - 4 years of experience in both front and backend languages at a scaled B2C company.
Solid understanding of Web Development Process, A to Z.
Strong knowledge of .NET core, Application Security, Angular, ASP.NET, HTML5, JavaScript, Web Services.
Solid understanding of relational databases and SQL for implementing database driven, web-based applications
Flexibility, good time management skills, basic project management skills

Creative Designer

Comprehensive Ayurvedic Platform

Agency job

via Unnati by Gayatri Joshi

NCR (Delhi | Gurgaon | Noida)

3 - 7 yrs

₹5L - ₹8L / yr

design

Adobe Premiere Pro

Adobe Creative Suite

Animation

Digital Marketing

+3 more

Here is a great opportunity with one of the largest Ayurvedic sites in the USA, Australia, Canada and Europe where Venture Capitalists and other investors have invested > INR 44 crores in the firm!

Our client is a Delhi based healthcare platform that is dedicated to Ayurveda and provides wellness solutions to its customers that is tailored and fine-tuned to their requirements. They have created a unique balance of Ayurvedic herbs and western medicine to come up with courses and medical advice which will not only rid their patients of the illness but also helps them bring the body back into balance.

Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.

As a Creative Designer, you will report to the Brand Manager and required to work directly with the Platform Manager or the Head of Content and Brand Development.

What you will do:

Creating beautiful art and yet make ads and other creative collaterals that have high CTR / sharability/ virality
Creating Sales Pages, images for multiple purposes, animations, GIFS, Infographics, packaging, branding creatives etc.
Becoming a critical part of a very unique and different movement, building a distinctive brand that stands-out amidst a crowd of beauty and wellness products across the globe
Working for an international market and thereby, staying ahead of the global curve of trends
Using the creative arts and a productively imaginative mind in context of health, beauty and wellness!

What you need to have:

Any Graduation
Complete command over all the design software such as Adobe Suite, Coreldraw and more will be a must
Ability to work on Adobe Premier Pro will be an added advantage
Creative artists, digital painters, illustration specialists, painters etc. are more than welcome!

Here is a great opportunity with one of the largest Ayurvedic sites in the USA, Australia, Canada and Europe where Venture Capitalists and other investors have invested > INR 44 crores in the firm!

As a Creative Designer, you will report to the Brand Manager and required to work directly with the Platform Manager or the Head of Content and Brand Development.

What you will do:

Creating beautiful art and yet make ads and other creative collaterals that have high CTR / sharability/ virality
Creating Sales Pages, images for multiple purposes, animations, GIFS, Infographics, packaging, branding creatives etc.
Becoming a critical part of a very unique and different movement, building a distinctive brand that stands-out amidst a crowd of beauty and wellness products across the globe
Working for an international market and thereby, staying ahead of the global curve of trends
Using the creative arts and a productively imaginative mind in context of health, beauty and wellness!

What you need to have:

Any Graduation
Complete command over all the design software such as Adobe Suite, Coreldraw and more will be a must
Ability to work on Adobe Premier Pro will be an added advantage
Creative artists, digital painters, illustration specialists, painters etc. are more than welcome!

Software QA Engineer

at JS TechAlliance Consulting Pvt Ltd.

7 recruiters

Posted by Shivani Patil

Indore

0 - 2 yrs

₹0L - ₹1L / yr

Game Testing (QA)

Software Testing (QA)

Manual testing

JIRA

Dear Candidate , The JS TechAlliance is looking for Expert Software Testing/QA Engineer. Basically, the candidate should have strong skills in Mobile App Testing with Manual & Automation tools. This QA Engineer position will be responsible to add content, improve our product and continue to produce quality while maintaining our production release sprints. Criteria Job Location : Indore, Vijay Nagar Job Time : 10-12 hours (UK Time Jone) Joining : Immediate Prefer Male candidate only** Communication skill should be good** Salary : open (Depend on Interview performance Roles & Responsibilities Develop and manage test plan and test case creation based on user stories Identify and encourage test process automation opportunities Key member of efficient agile team performing testing and validation in two week sprint intervals Assist development in issue analysis/debugging, preparing test environment, etc as needed Education: BA/BS in computer engineering or related field preferred, but not required Training in Software Testing Strong knowledge with manual & automation tools Experience: 6 months to 1 year software testing experience Experience with Test Automation Tools Good knowledge of the software testing lifecycle (STLC) and the process tools. Ability to analyze problems and provide clear recommendations Strong customer service skills and communication skills Experience with Jira, Jmeter and git Experience in working with remote teams Experience in supporting technology products to the messenger Detail oriented, with focus on quality Experience working in agile environment Good knowledge of software quality assurance and defining quality strategies for projects and client engagements. Good knowledge of release management. Proficient in Black Box Testing, Functional Testing, Integration Testing, System Testing, Regression Testing Discovering Defects & finding resolution in coordination with Development teams Understanding of Priority and Severity of a Defect Possess good communication, analytical, logical and problem-solving skills Ability to anticipate issues and formulate remedial actions. Sound interpersonal and team working skills If you are interested for the position send updated resume on shivani.jstech@gmail.com or call on 0731-4049100 . Company Address : JS TechAlliance Pvt Ltd. Plot No.- 117, Scheme No.- 53 Ratanlok Colony, Vijay Nagar, Indore, MP Landmark- Near Medanta Hospital & Hotel Orange Lilly We’re looking forward to meeting with you Regards HR

Dear Candidate , The JS TechAlliance is looking for Expert Software Testing/QA Engineer. Basically, the candidate should have strong skills in Mobile App Testing with Manual & Automation tools. This QA Engineer position will be responsible to add content, improve our product and continue to produce quality while maintaining our production release sprints. Criteria Job Location : Indore, Vijay Nagar Job Time : 10-12 hours (UK Time Jone) Joining : Immediate Prefer Male candidate only** Communication skill should be good** Salary : open (Depend on Interview performance Roles & Responsibilities Develop and manage test plan and test case creation based on user stories Identify and encourage test process automation opportunities Key member of efficient agile team performing testing and validation in two week sprint intervals Assist development in issue analysis/debugging, preparing test environment, etc as needed Education: BA/BS in computer engineering or related field preferred, but not required Training in Software Testing Strong knowledge with manual & automation tools Experience: 6 months to 1 year software testing experience Experience with Test Automation Tools Good knowledge of the software testing lifecycle (STLC) and the process tools. Ability to analyze problems and provide clear recommendations Strong customer service skills and communication skills Experience with Jira, Jmeter and git Experience in working with remote teams Experience in supporting technology products to the messenger Detail oriented, with focus on quality Experience working in agile environment Good knowledge of software quality assurance and defining quality strategies for projects and client engagements. Good knowledge of release management. Proficient in Black Box Testing, Functional Testing, Integration Testing, System Testing, Regression Testing Discovering Defects & finding resolution in coordination with Development teams Understanding of Priority and Severity of a Defect Possess good communication, analytical, logical and problem-solving skills Ability to anticipate issues and formulate remedial actions. Sound interpersonal and team working skills If you are interested for the position send updated resume on [email protected] or call on 0731-4049100 . Company Address : JS TechAlliance Pvt Ltd. Plot No.- 117, Scheme No.- 53 Ratanlok Colony, Vijay Nagar, Indore, MP Landmark- Near Medanta Hospital & Hotel Orange Lilly We’re looking forward to meeting with you Regards HR

Frontend Developer

at Diabeto Medtech India pvt ltd

1 recruiter

Posted by Shreekant Pawar

Mumbai

2 - 3 yrs

₹2L - ₹4L / yr

Javascript

HTML/CSS

jQuery

AJAX

Diabeto is a system which consists of a hardware device that wirelessly transmits Blood Glucose readings from a Glucometer into a smartphone. These readings can then be easily analyzed with the help of a Smartphone application which are pushed to a cloud server and the patient can get feedback from a diabetologist in real time.

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