B2B Content Marketer

at BETSOL

B2B Content Marketer

BETSOL

Company

Home

B2B Content Marketer

at BETSOL

Posted by Pragathi K

3 - 7 yrs

₹10L - ₹13L / yr

Bengaluru (Bangalore)

Skills

Content Marketing

B2B Marketing

Technical Writing

Wordpress

Hubspot

Content Writing

Search Engine Optimization (SEO)

Company Description

BETSOL is a cloud-first digital transformation and data management company offering products and solutions to both enterprises and consumers. BETSOL’s Data Management product lines include Zmanda (Zmanda.com). BETSOL Global IT Services (BETSOL.com) builds and supports end-to-end enterprise solutions, reducing time-to-market for our customers. Our engineering team, with its several patents, delivers award-winning products and solutions in over 40 countries. Our work locations are set against the vibrant backdrops of Broomfield, Colorado and Bangalore, India. We take pride in being an employee centric organization. Learn more at betsol.com

Job Description

The B2B Content Marketer will be responsible for creating, managing, and optimizing content that engages and educates our target audience of IT professionals. The role will include writing for various formats such as sales copy, social media, product documentation, long-form blog posts, and whitepapers. Additionally, the candidate will review and ensure the quality of content generated by external agencies and internal teams. This is a fantastic opportunity for someone eager to broaden their marketing knowledge and contribute to end-to-end campaigns that drive business growth.

Key Responsibilities:

Write and develop content tailored to the needs and challenges of IT administrators and IT managers/directors in the B2B SaaS industry, with a focus on backup and recovery solutions.
Develop content strategies aligned with customer personas, journey stages, and business objectives.
Create high-quality content for multiple platforms including sales materials, social media, blogs, whitepapers, product documentation, and newsletters.
Work with marketing and growth teams to distribute and promote content across various channels, including email, social media, and paid platforms.
Manage and maintain a content calendar to ensure timely delivery of content aligned with marketing campaigns and business goals.
Work with team members to develop and distribute compelling content that drives engagement and supports the customer journey.
Collaborate with cross-functional teams (sales, product, customer success) to ensure content alignment with business goals and customer pain points.
Work closely with sales, product, and dev teams to ensure content addresses key customer pain points and sales objectives.
Review, edit, and perform quality assurance on content created by 3rd-party agencies and peers to ensure consistency in tone, voice, and accuracy.
Repurpose and adapt content for different channels and formats to maximize visibility and engagement.
Assist in the planning, creation, and execution of holistic content marketing campaigns.
Leverage automation tools to personalize content at scale and streamline content distribution.
Track and analyze content performance metrics, ensuring content is aligned with KPIs and business objectives.
Track, analyze, and report on key content performance metrics, including engagement, leads, and conversion rates.
Maintain a deep understanding of our products, services, and the competitive landscape.
Create compelling case studies and customer success stories that demonstrate the effectiveness of our solutions.
Stay updated with industry trends and best practices to continuously improve content strategy and execution.

Note from the Team:

At our core, we’re a tight-knit Marketing Team that’s passionate about what we do. We believe in the power of collaboration, creativity, and the impact great content can have on driving meaningful change. As a growing team, each of us wears many hats, but that’s part of the fun—we get to make a real difference every day, and we’re all in it together.

You’ll be working alongside people who truly care about the work they do and the people they do it with. One thing we strongly believe in is ownership. We don’t believe in pushing people to do their jobs—we trust you to take charge of your work, bring your ideas to the table, and own the outcomes. Autonomy is key here, and with that freedom comes the opportunity to make a real impact. If you love taking initiative and thrive when you have the space to create and lead, this is the place for you.

We’re excited about bringing someone on board who’s just as passionate as we are—someone who’s ready to make an impact, learn, and grow with us. If you love a challenge, thrive in a collaborative environment, and want to help shape something meaningful, we’d love to hear from you!

Qualifications

Requirements:

3-5 years of experience in content marketing or a related field, ideally within the B2B SaaS space.
Strong interest and understanding of technical concepts, particularly in backup and recovery, data resiliency, and IT infrastructure.
Proven experience writing for a technical audience, such as IT administrators, managers, and directors.
Excellent writing, editing, and communication skills, with a keen eye for detail.
Ability to work independently and manage multiple projects with tight deadlines.
Familiarity with content marketing tools and platforms (e.g., WordPress, HubSpot, SEMrush, etc.).
Experience working with external marketing agencies and performing content quality assurance is a plus.
Strong analytical skills with the ability to measure content performance and suggest improvements.
Eagerness to learn and gain a holistic view of marketing, including campaign building, performance tracking, and benchmarking.

Preferred Qualifications:

Experience in the backup and recovery space or IT infrastructure marketing.
Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
Familiarity with SEO best practices, Google Analytics, Atlassian (Jira/Confluence), and CRM tools.

Company Description

Job Description

Key Responsibilities:

Write and develop content tailored to the needs and challenges of IT administrators and IT managers/directors in the B2B SaaS industry, with a focus on backup and recovery solutions.
Develop content strategies aligned with customer personas, journey stages, and business objectives.
Create high-quality content for multiple platforms including sales materials, social media, blogs, whitepapers, product documentation, and newsletters.
Work with marketing and growth teams to distribute and promote content across various channels, including email, social media, and paid platforms.
Manage and maintain a content calendar to ensure timely delivery of content aligned with marketing campaigns and business goals.
Work with team members to develop and distribute compelling content that drives engagement and supports the customer journey.
Collaborate with cross-functional teams (sales, product, customer success) to ensure content alignment with business goals and customer pain points.
Work closely with sales, product, and dev teams to ensure content addresses key customer pain points and sales objectives.
Review, edit, and perform quality assurance on content created by 3rd-party agencies and peers to ensure consistency in tone, voice, and accuracy.
Repurpose and adapt content for different channels and formats to maximize visibility and engagement.
Assist in the planning, creation, and execution of holistic content marketing campaigns.
Leverage automation tools to personalize content at scale and streamline content distribution.
Track and analyze content performance metrics, ensuring content is aligned with KPIs and business objectives.
Track, analyze, and report on key content performance metrics, including engagement, leads, and conversion rates.
Maintain a deep understanding of our products, services, and the competitive landscape.
Create compelling case studies and customer success stories that demonstrate the effectiveness of our solutions.
Stay updated with industry trends and best practices to continuously improve content strategy and execution.

Note from the Team:

Qualifications

Requirements:

3-5 years of experience in content marketing or a related field, ideally within the B2B SaaS space.
Strong interest and understanding of technical concepts, particularly in backup and recovery, data resiliency, and IT infrastructure.
Proven experience writing for a technical audience, such as IT administrators, managers, and directors.
Excellent writing, editing, and communication skills, with a keen eye for detail.
Ability to work independently and manage multiple projects with tight deadlines.
Familiarity with content marketing tools and platforms (e.g., WordPress, HubSpot, SEMrush, etc.).
Experience working with external marketing agencies and performing content quality assurance is a plus.
Strong analytical skills with the ability to measure content performance and suggest improvements.
Eagerness to learn and gain a holistic view of marketing, including campaign building, performance tracking, and benchmarking.

Preferred Qualifications:

Experience in the backup and recovery space or IT infrastructure marketing.
Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
Familiarity with SEO best practices, Google Analytics, Atlassian (Jira/Confluence), and CRM tools.

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About BETSOL

Founded :

2012

Type :

Products & Services

Size :

100-1000

Stage :

Profitable

About

BETSOL is a Product Engineering and Managed IT Services company based out of Denver, Colorado. We specialize in Application Development, DevOps, Quality Assurance, Business Intelligence, Help Desk, Infrastructure Management, and Contact Center. Our success is recognized with association awards and a net promoter score that is 2x the industry average. We take pride in our thought leadership and rapid growth.

Connect with the team

Santhosh SS

Shylashree R A

Neha Sawant

Sowmya Odeyar

Deepika N

Meghna Suvarna

Company social profiles

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the prospect of teaching -- leveraging your experience and expertise to help

people change their lives -- is exciting.

Alternatively, you’ve been working in education for a few years but are ready

to explore the world of technology. The prospect of learning programming

excites you and you would like to leverage your experience in teaching to help

students become better developers and learners of technology.

Responsibilities

The instructional team for each program is made up of Catalysts and Guides

lead by an Educator. Educator responsibilities include, but are not limited to

the following:

- Deliver engaging and effective lesson topics to students

- Design, define and facilitate evaluations and assessments of projects and

individual student progress

- Collect and analyze student achievement data in order to implement

changes to existing curriculum and learning methodologies

- Contribute to the development of internal software tools

- Participate in coaching and professional development to continue growing

your skills

- Work and teach at SOAL (T-Hub, Hyderabad) during the hours 10:00 am -

7:00 pm daily in addition to occasional special events outside of these hours

Ideal Candidate

- 3+ years of production level development experience

- Comfort with speaking to and fielding questions about technical topics

- Drive and motivation to deep-dive into unfamiliar topics

- Ability to break down and explain complex topics

- Familiarity with best practices in project management and workfl- Ability to collect and analyze data in order to iterate in short, rapid cycles

- Ability to ramp-up on processes and tools quickly

- A deep understanding of JavaScript/MERN stack

Experience with Express JS ( preferred 1+, less than a year also

works)

Experience with Sequelize

Experience with Typescript will be great

- Experience of new age platforms and products such as Slack, Trello, Github,

Docker, Heroku etc. is a plus

Preferred Qualifications

Ideal candidates will add some of the following:

- A curious interest in computer programming and its concepts

- Interested in understanding and researching on new age learning

methodologies and their applications

- Teaching experience (Schools, higher education, M.A.D, TeachForIndia etc.)

or experience mentoring other developers

- Track record of open-source contributions

- Blog posts, published tutorials, or screencasts explaining a concept

- Experience speaking or presenting at technical conferences

Engineering Manager

at Shuttl

8 recruiters

Posted by Suvidha Chib

NCR (Delhi | Gurgaon | Noida), Bengaluru (Bangalore)

8 - 16 yrs

₹40L - ₹60L / yr

Engineering Management

Python

Java

Team Management

Project Management

+1 more

WHY SHUTTL ?

Shuttl makes it possible for thousands of daily commuters to travel with dignity. We are solving a huge infrastructural gap in our mass transport system with a lot of success. Our services are available to both the end consumer as well as businesses across many cities in India.

Our company culture reflects the responsible, liberal and creative mindset of our team. We believe that technology is and will be a key differentiator and we are excited to apply and create technology to solve problems in the mass transportation space.

Our engineering team is composed of three groups - consumer, business and platform. The consumer group builds solutions that allow ordinary citizens to use Shuttl. The business group builds solutions that service transportation and fleet management needs for businesses. Finally, the platform group is responsible for building the platform that is leveraged by the consumer and business groups.

WHAT WILL I DO ?

You will work as a Engineering Manager in the Shuttl Engineering group.

You will report into the Head Of Engineering in Shuttl Engineering group. Your team will comprise of mostly Team Leads and Senior Software Engineers working on Full Stack technologies developing high quality software.

As an Engineering Manager at Shuttl you are responsible for building processes for teams, champion product thinking and provide technical leadership. Your team is expected to deliver high quality software in reasonable timelines. You are also expected to contribute to people and project management along with Architecture and product design. You are expected to have basic business orientation to understand and contribute towards business decisions to help Shuttl grow and accomplish its mission.

HOW DO WE WORK ?

Our engineering process is a five step process which consists of phases for planning, developing, testing & profiling, releasing and monitoring.

The planning phase consists of documenting of the feature/task to be done followed by various discussions. These discussions cover product, delivery estimates, release plan, monitoring plan, test plans, architecture, code design, technology choices and best practice adoption.

The development and testing phase coexist and involve writing code, unit tests, performance tests, profiling, stress testing, code reviews and QA testing. This phase is punctuated with daily scrums and standups.

The release phase is largely about managing and communicating the release to customers and internal stakeholders and activating features.

The last phase is the monitoring phase where relevant metrics and exceptions are tracked and any critical refinement for the delivered feature is undertaken. This phase culminates with a retrospective.

WHAT SKILLS SHOULD I HAVE ?

For this role we expect you to have over 10 years of experience in software development of which at least 4 years should be team and project management experience. You should be knowledgeable about programming languages - specifically Java, Python, operating systems, networks, databases and SQL, algorithms, advanced architecture, code design, system design, design patterns, product design and advanced project and people management skills. Basic business orientations is a big plus.