B2B Content Marketer

at BETSOL

B2B Content Marketer

BETSOL

Company

Home

B2B Content Marketer

at BETSOL

Posted by Pragathi K

3 - 7 yrs

₹10L - ₹13L / yr

Bengaluru (Bangalore)

Skills

Content Marketing

B2B Marketing

Technical Writing

Wordpress

Hubspot

Content Writing

Search Engine Optimization (SEO)

Company Description

BETSOL is a cloud-first digital transformation and data management company offering products and solutions to both enterprises and consumers. BETSOL’s Data Management product lines include Zmanda (Zmanda.com). BETSOL Global IT Services (BETSOL.com) builds and supports end-to-end enterprise solutions, reducing time-to-market for our customers. Our engineering team, with its several patents, delivers award-winning products and solutions in over 40 countries. Our work locations are set against the vibrant backdrops of Broomfield, Colorado and Bangalore, India. We take pride in being an employee centric organization. Learn more at betsol.com

Job Description

The B2B Content Marketer will be responsible for creating, managing, and optimizing content that engages and educates our target audience of IT professionals. The role will include writing for various formats such as sales copy, social media, product documentation, long-form blog posts, and whitepapers. Additionally, the candidate will review and ensure the quality of content generated by external agencies and internal teams. This is a fantastic opportunity for someone eager to broaden their marketing knowledge and contribute to end-to-end campaigns that drive business growth.

Key Responsibilities:

Write and develop content tailored to the needs and challenges of IT administrators and IT managers/directors in the B2B SaaS industry, with a focus on backup and recovery solutions.
Develop content strategies aligned with customer personas, journey stages, and business objectives.
Create high-quality content for multiple platforms including sales materials, social media, blogs, whitepapers, product documentation, and newsletters.
Work with marketing and growth teams to distribute and promote content across various channels, including email, social media, and paid platforms.
Manage and maintain a content calendar to ensure timely delivery of content aligned with marketing campaigns and business goals.
Work with team members to develop and distribute compelling content that drives engagement and supports the customer journey.
Collaborate with cross-functional teams (sales, product, customer success) to ensure content alignment with business goals and customer pain points.
Work closely with sales, product, and dev teams to ensure content addresses key customer pain points and sales objectives.
Review, edit, and perform quality assurance on content created by 3rd-party agencies and peers to ensure consistency in tone, voice, and accuracy.
Repurpose and adapt content for different channels and formats to maximize visibility and engagement.
Assist in the planning, creation, and execution of holistic content marketing campaigns.
Leverage automation tools to personalize content at scale and streamline content distribution.
Track and analyze content performance metrics, ensuring content is aligned with KPIs and business objectives.
Track, analyze, and report on key content performance metrics, including engagement, leads, and conversion rates.
Maintain a deep understanding of our products, services, and the competitive landscape.
Create compelling case studies and customer success stories that demonstrate the effectiveness of our solutions.
Stay updated with industry trends and best practices to continuously improve content strategy and execution.

Note from the Team:

At our core, we’re a tight-knit Marketing Team that’s passionate about what we do. We believe in the power of collaboration, creativity, and the impact great content can have on driving meaningful change. As a growing team, each of us wears many hats, but that’s part of the fun—we get to make a real difference every day, and we’re all in it together.

You’ll be working alongside people who truly care about the work they do and the people they do it with. One thing we strongly believe in is ownership. We don’t believe in pushing people to do their jobs—we trust you to take charge of your work, bring your ideas to the table, and own the outcomes. Autonomy is key here, and with that freedom comes the opportunity to make a real impact. If you love taking initiative and thrive when you have the space to create and lead, this is the place for you.

We’re excited about bringing someone on board who’s just as passionate as we are—someone who’s ready to make an impact, learn, and grow with us. If you love a challenge, thrive in a collaborative environment, and want to help shape something meaningful, we’d love to hear from you!

Qualifications

Requirements:

3-5 years of experience in content marketing or a related field, ideally within the B2B SaaS space.
Strong interest and understanding of technical concepts, particularly in backup and recovery, data resiliency, and IT infrastructure.
Proven experience writing for a technical audience, such as IT administrators, managers, and directors.
Excellent writing, editing, and communication skills, with a keen eye for detail.
Ability to work independently and manage multiple projects with tight deadlines.
Familiarity with content marketing tools and platforms (e.g., WordPress, HubSpot, SEMrush, etc.).
Experience working with external marketing agencies and performing content quality assurance is a plus.
Strong analytical skills with the ability to measure content performance and suggest improvements.
Eagerness to learn and gain a holistic view of marketing, including campaign building, performance tracking, and benchmarking.

Preferred Qualifications:

Experience in the backup and recovery space or IT infrastructure marketing.
Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
Familiarity with SEO best practices, Google Analytics, Atlassian (Jira/Confluence), and CRM tools.

Company Description

Job Description

Key Responsibilities:

Write and develop content tailored to the needs and challenges of IT administrators and IT managers/directors in the B2B SaaS industry, with a focus on backup and recovery solutions.
Develop content strategies aligned with customer personas, journey stages, and business objectives.
Create high-quality content for multiple platforms including sales materials, social media, blogs, whitepapers, product documentation, and newsletters.
Work with marketing and growth teams to distribute and promote content across various channels, including email, social media, and paid platforms.
Manage and maintain a content calendar to ensure timely delivery of content aligned with marketing campaigns and business goals.
Work with team members to develop and distribute compelling content that drives engagement and supports the customer journey.
Collaborate with cross-functional teams (sales, product, customer success) to ensure content alignment with business goals and customer pain points.
Work closely with sales, product, and dev teams to ensure content addresses key customer pain points and sales objectives.
Review, edit, and perform quality assurance on content created by 3rd-party agencies and peers to ensure consistency in tone, voice, and accuracy.
Repurpose and adapt content for different channels and formats to maximize visibility and engagement.
Assist in the planning, creation, and execution of holistic content marketing campaigns.
Leverage automation tools to personalize content at scale and streamline content distribution.
Track and analyze content performance metrics, ensuring content is aligned with KPIs and business objectives.
Track, analyze, and report on key content performance metrics, including engagement, leads, and conversion rates.
Maintain a deep understanding of our products, services, and the competitive landscape.
Create compelling case studies and customer success stories that demonstrate the effectiveness of our solutions.
Stay updated with industry trends and best practices to continuously improve content strategy and execution.

Note from the Team:

Qualifications

Requirements:

3-5 years of experience in content marketing or a related field, ideally within the B2B SaaS space.
Strong interest and understanding of technical concepts, particularly in backup and recovery, data resiliency, and IT infrastructure.
Proven experience writing for a technical audience, such as IT administrators, managers, and directors.
Excellent writing, editing, and communication skills, with a keen eye for detail.
Ability to work independently and manage multiple projects with tight deadlines.
Familiarity with content marketing tools and platforms (e.g., WordPress, HubSpot, SEMrush, etc.).
Experience working with external marketing agencies and performing content quality assurance is a plus.
Strong analytical skills with the ability to measure content performance and suggest improvements.
Eagerness to learn and gain a holistic view of marketing, including campaign building, performance tracking, and benchmarking.

Preferred Qualifications:

Experience in the backup and recovery space or IT infrastructure marketing.
Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
Familiarity with SEO best practices, Google Analytics, Atlassian (Jira/Confluence), and CRM tools.

Users love Cutshort

Read about what our users have to say about finding their next opportunity on Cutshort.

Shubham Vishwakarma

Full Stack Developer - Averlon

I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.

Companies hiring on Cutshort

About BETSOL

Founded :

2002

Type :

Product

Size :

500-1000

Stage :

Profitable

About

BETSOL is a Product Engineering and Managed IT Services company based out of Denver, Colorado. We specialize in Application Development, DevOps, Quality Assurance, Business Intelligence, Help Desk, Infrastructure Management, and Contact Center. Our success is recognized with association awards and a net promoter score that is 2x the industry average. We take pride in our thought leadership and rapid growth.

Connect with the team

Santhosh SS

Shylashree R A

Neha Sawant

Sowmya Odeyar

Deepika N

Meghna Suvarna

Company social profiles

Similar jobs (10)

Customer Care Executive

Financial Services Industry

Agency job

via Hunarstreet Technologies Pvt Ltd by Simran Dudani

Ahmedabad

0 - 5 yrs

₹3L - ₹5L / yr

Customer Support

Communication Skills

Customer Service

Inbound Marketing

We’re Hiring: Customer Care Executive (Inbound Process)

📍 Ahmedabad | 🗓️ 6 Days | 💼 Exp: 0–5 yrs | 👩‍🎓 Freshers Welcome

✨ What You’ll Do:

📞 Handle inbound calls & emails

🤝 Resolve complaints & ensure satisfaction

💡 Guide customers with service info

📝 Maintain accurate documentation

✨ What We Need:

🎓 Graduate / PG (any field except Engg.)

🌐 Fluent in English, Hindi & Gujarati

🗣️ Strong verbal & vocal English skills

🏆 Right attitude, loyal & long-term vision

We’re Hiring: Customer Care Executive (Inbound Process)

📍 Ahmedabad | 🗓️ 6 Days | 💼 Exp: 0–5 yrs | 👩‍🎓 Freshers Welcome

✨ What You’ll Do:

📞 Handle inbound calls & emails

🤝 Resolve complaints & ensure satisfaction

💡 Guide customers with service info

📝 Maintain accurate documentation

✨ What We Need:

🎓 Graduate / PG (any field except Engg.)

🌐 Fluent in English, Hindi & Gujarati

🗣️ Strong verbal & vocal English skills

🏆 Right attitude, loyal & long-term vision

Business Development Executive (Staff Augmentation)

at Budhana Tech LLP

Posted by komal Kumari

Remote only

1 - 3 yrs

₹1.5L - ₹3.6L / yr

Lead Generation

Staff augmentation

Identify and cultivate new business opportunities within the IT industry for B2B and C2C market.
Develop and maintain relationships with high corporate clients.
Analyze market trends, competitors, and potential clients to drive informed business development strategies for Staff Augmentation.
Collaborate with internal teams to develop tailored marketing solutions and proposals for clients in Staff Augmentation sector.
Lead client meetings, presentations, and negotiations, ensuring alignment with business objectives.
Track and report on business development activities, pipelines, and performance metrics.
Take ownership of the entire sales process from lead generation to deal closure, ensuring a seamless and efficient client experience.
Conduct thorough market research to identify potential business opportunities in Domestic and International markets.

Identify and cultivate new business opportunities within the IT industry for B2B and C2C market.
Develop and maintain relationships with high corporate clients.
Analyze market trends, competitors, and potential clients to drive informed business development strategies for Staff Augmentation.
Collaborate with internal teams to develop tailored marketing solutions and proposals for clients in Staff Augmentation sector.
Lead client meetings, presentations, and negotiations, ensuring alignment with business objectives.
Track and report on business development activities, pipelines, and performance metrics.
Take ownership of the entire sales process from lead generation to deal closure, ensuring a seamless and efficient client experience.
Conduct thorough market research to identify potential business opportunities in Domestic and International markets.

Inside Sales

at MHFAIndia

Posted by Vijayalakshmi M

Chennai

2 - 15 yrs

₹2L - ₹10L / yr

Inside Sales

Responsibilities:

1. Sales Generation:

· Identify and prospect potential clients to generate new business opportunities.

· Conduct effective sales presentations and product demonstrations to showcase the value proposition of our offerings.

· Collaborate with the sales team to develop and implement sales strategies to achieve revenue targets.

· Follow up with leads and coordinate the entire sales cycle from initial contact to closing deals.

2. Client Relationship Management (only for Senior Associate):

· Build and maintain strong relationships with clients by understanding their needs and providing tailored solutions.

· Provide exceptional customer service and address client inquiries and concerns promptly and professionally.

· Conduct regular client follow-ups to ensure client satisfaction and identify opportunities for upselling or cross-selling.

3. Market Analysis (only for Senior Associate):

· Stay updated on industry trends, market conditions, and competitor activities.

· Conduct market analysis to identify potential business opportunities and target markets.

· Gather customer feedback and market insights to contribute to product and service enhancements.

4. Sales Administration:

· Maintain accurate and up-to-date sales records, including customer profiles, sales activities, and pipeline management.

· Prepare sales reports and forecasts for management review.

· Collaborate with the sales team and other departments to streamline processes and improve sales effectiveness.

Qualifications and Skills:

· Bachelor's degree in Business, Marketing, or a related field.

· Proven track record of 1-3 years in sales or business development roles for an associate and 4-6 years in sales and business development roles for a senior associate, preferably in a B2B environment.

· Relevant experience like training Industry, HR consultancy, etc

· Strong negotiation and persuasion skills with the ability to close deals.

· Excellent communication and presentation skills, both verbal and written.

· Self-motivated and target-driven, with a demonstrated ability to work in a fast-paced sales environment.

· Strong interpersonal skills with the ability to build rapport and establish long-term client relationships.

Benefits:

· Opportunities for career growth and professional development.

· Collaborative and supportive work environment.

· Ongoing training and skill development programs.