Company Description
BETSOL is a cloud-first digital transformation and data management company offering products and solutions to both enterprises and consumers. BETSOL’s Data Management product lines include Zmanda (Zmanda.com). BETSOL Global IT Services (BETSOL.com) builds and supports end-to-end enterprise solutions, reducing time-to-market for our customers. Our engineering team, with its several patents, delivers award-winning products and solutions in over 40 countries. Our work locations are set against the vibrant backdrops of Broomfield, Colorado and Bangalore, India. We take pride in being an employee centric organization. Learn more at betsol.com
Job Description
The B2B Content Marketer will be responsible for creating, managing, and optimizing content that engages and educates our target audience of IT professionals. The role will include writing for various formats such as sales copy, social media, product documentation, long-form blog posts, and whitepapers. Additionally, the candidate will review and ensure the quality of content generated by external agencies and internal teams. This is a fantastic opportunity for someone eager to broaden their marketing knowledge and contribute to end-to-end campaigns that drive business growth.
Key Responsibilities:
- Write and develop content tailored to the needs and challenges of IT administrators and IT managers/directors in the B2B SaaS industry, with a focus on backup and recovery solutions.
- Develop content strategies aligned with customer personas, journey stages, and business objectives.
- Create high-quality content for multiple platforms including sales materials, social media, blogs, whitepapers, product documentation, and newsletters.
- Work with marketing and growth teams to distribute and promote content across various channels, including email, social media, and paid platforms.
- Manage and maintain a content calendar to ensure timely delivery of content aligned with marketing campaigns and business goals.
- Work with team members to develop and distribute compelling content that drives engagement and supports the customer journey.
- Collaborate with cross-functional teams (sales, product, customer success) to ensure content alignment with business goals and customer pain points.
- Work closely with sales, product, and dev teams to ensure content addresses key customer pain points and sales objectives.
- Review, edit, and perform quality assurance on content created by 3rd-party agencies and peers to ensure consistency in tone, voice, and accuracy.
- Repurpose and adapt content for different channels and formats to maximize visibility and engagement.
- Assist in the planning, creation, and execution of holistic content marketing campaigns.
- Leverage automation tools to personalize content at scale and streamline content distribution.
- Track and analyze content performance metrics, ensuring content is aligned with KPIs and business objectives.
- Track, analyze, and report on key content performance metrics, including engagement, leads, and conversion rates.
- Maintain a deep understanding of our products, services, and the competitive landscape.
- Create compelling case studies and customer success stories that demonstrate the effectiveness of our solutions.
- Stay updated with industry trends and best practices to continuously improve content strategy and execution.
Note from the Team:
At our core, we’re a tight-knit Marketing Team that’s passionate about what we do. We believe in the power of collaboration, creativity, and the impact great content can have on driving meaningful change. As a growing team, each of us wears many hats, but that’s part of the fun—we get to make a real difference every day, and we’re all in it together.
You’ll be working alongside people who truly care about the work they do and the people they do it with. One thing we strongly believe in is ownership. We don’t believe in pushing people to do their jobs—we trust you to take charge of your work, bring your ideas to the table, and own the outcomes. Autonomy is key here, and with that freedom comes the opportunity to make a real impact. If you love taking initiative and thrive when you have the space to create and lead, this is the place for you.
We’re excited about bringing someone on board who’s just as passionate as we are—someone who’s ready to make an impact, learn, and grow with us. If you love a challenge, thrive in a collaborative environment, and want to help shape something meaningful, we’d love to hear from you!
Qualifications
Requirements:
- 3-5 years of experience in content marketing or a related field, ideally within the B2B SaaS space.
- Strong interest and understanding of technical concepts, particularly in backup and recovery, data resiliency, and IT infrastructure.
- Proven experience writing for a technical audience, such as IT administrators, managers, and directors.
- Excellent writing, editing, and communication skills, with a keen eye for detail.
- Ability to work independently and manage multiple projects with tight deadlines.
- Familiarity with content marketing tools and platforms (e.g., WordPress, HubSpot, SEMrush, etc.).
- Experience working with external marketing agencies and performing content quality assurance is a plus.
- Strong analytical skills with the ability to measure content performance and suggest improvements.
- Eagerness to learn and gain a holistic view of marketing, including campaign building, performance tracking, and benchmarking.
Preferred Qualifications:
- Experience in the backup and recovery space or IT infrastructure marketing.
- Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
- Familiarity with SEO best practices, Google Analytics, Atlassian (Jira/Confluence), and CRM tools.
Shubham Vishwakarma
Full Stack Developer - Averlon
About BETSOL
About
Company video
Company social profiles
Similar jobs
MongoDB
Express
AngularJS (1.x)
Angular (2+)
React.jsJob Overview: We are seeking a skilled MERN Stack Developer responsible for designing and developing robust and scalable web applications. The ideal candidate will have a strong understanding of the entire web development process (design, development, and deployment) and be proficient in the MERN stack: MongoDB, Express.js, React.js, and Node.js.
Key Responsibilities:
- Full Stack Development: Design, develop, and deploy full-stack web applications using the MERN stack (MongoDB, Express.js, React.js, Node.js).
- API Development: Build RESTful APIs and integrate them with front-end components.
- Database Management: Design, manage, and optimize MongoDB databases for high-performance and scalability.
- UI/UX Collaboration: Work closely with UI/UX designers to implement responsive and user-friendly interfaces.
- Code Quality: Write clean, maintainable, and efficient code, following best practices and coding standards.
- Testing and Debugging: Perform unit testing, debugging, and integration testing to ensure the quality and functionality of the application.
- Version Control: Use Git for version control and collaborate with other developers on code management.
- Continuous Learning: Stay up-to-date with emerging technologies and best practices in web development and apply them to projects.
Required Skills and Qualifications:
- Proficiency in:
- React.js: Strong understanding of React.js and its core principles, including hooks, state management, and component lifecycle.
- Node.js & Express.js: In-depth knowledge of Node.js and Express.js for server-side development.
- MongoDB: Experience with MongoDB for database design, development, and optimization.
- JavaScript/ES6+: Proficiency in modern JavaScript (ES6+) and understanding of asynchronous programming.
We are looking for a Sr. Executive - Media Ops for one of the World's largest Media Investment Companies in India.
Role - Sr. Executive (Media Ops)
Experience - 2 to 6 years
Locations - Mumbai, Bangalore & Gurgaon
Overview of job :-
Our Client is the worlds largest media investment company which is a part of WPP. They are a global digital transformation agency with 1200 employees across 21 nations. Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels.
We are currently looking for an Senior Executive Media Operations.
The role will include internationalization and cross regional export of the centralized digital service and buying model. The Ad Operations team makes sure that each one of the thousands of digital ads we run every day is tagged to pass the right information back so that we know which ads drive results, Be the first to know when big technology players like Google and Amazon change their product roadmaps and advise clients on how to get the most out of their technology budgets.
Responsibilities of the role:
- Translate Media plan into Prisma line items, oversee campaign setups, trafficking, perform QA
- Work closely with the Billing, Finance, and Vendor team to ensure smooth payouts/actualizations
- Generate campaign reports, guide team through training sessions for daily activities
- Debug and troubleshoot issues with campaign delivery and performance.
- Identify process inefficiencies and ways to improve operations workflow.
- Help the manager to enhance the process which can ensure high quality, delivery in SLA, and assist in teams training and development. - Assist the internal teams in understanding aspects of campaign and other technical aspects- tag, floodlights and page troubleshooting
- Help execution team with campaign setups whenever required
- Provide the data point and help managers to smoothly run day-to-day operations
What you will need:
- Bachelor Degreein any subject/ B.Tech preferred.
- Excellence in MS Excel
- 2 - 6 years of experience in Ad Operations, well versed with digital landscape
- Experience in aquantitative field, including: a DFA or ad servers reporting tools with tag implementation tools and analytics/reporting platform
- Creative problem solver, self- motivated and driven. Quick learner and willing to try new tools/software for reporting, Trafficking & analysis
- Ideal candidate will have hands on experience working withGoogle Campaign Manager, Sizmek
- Experience with Salesforce/Prismapreferred.
FlutterJob Description :
- Collaborate with cross-functional teams to define, design, and ship new features.
- Work with outside data sources and APIs.
- Worked on Dart.js
- Unit-test code for robustness, including edge cases, usability, and general reliability
- Work on bug fixing and improving application performance
- Continuously discover, evaluate, and implement new technologies to maximize development efficiency.
Responsibilities And Duties :
- Must have built at least one Android, iOS, apps with Flutter or Hybrid Framework.
Data Analytics
PythonWe are looking for a Data Analyst that oversees organisational data analytics. This will require you to design and help implement the data analytics platform that will keep the organisation running. The team will be the go-to for all data needs for the app and we are looking for a self-starter who is hands on and yet able to abstract problems and anticipate data requirements.
This person should be very strong technical data analyst who can design and implement data systems on his own. Along with him, he also needs to be proficient in business reporting and should have keen interest in provided data needed for business.
Tools familiarity: SQL, Python, Mix panel, Metabase, Google Analytics, Clever Tap, App Analytics
Responsibilities
- Processes and frameworks for metrics, analytics, experimentation and user insights, lead the data analytics team
- Metrics alignment across teams to make them actionable and promote accountability
- Data based frameworks for assessing and strengthening Product Market Fit
- Identify viable growth strategies through data and experimentation
- Experimentation for product optimisation and understanding user behaviour
- Structured approach towards deriving user insights, answer questions using data
- This person needs to closely work with Technical and Business teams to get this implemented.
Skills
- 4 to 6 years at a relevant role in data analytics in a Product Oriented company
- Highly organised, technically sound & good at communication
- Ability to handle & build for cross functional data requirements / interactions with teams
- Great with Python, SQL
- Can build, mentor a team
- Knowledge of key business metrics like cohort, engagement cohort, LTV, ROAS, ROE
Eligibility
BTech or MTech in Computer Science/Engineering from a Tier1, Tier2 colleges
Good knowledge on Data Analytics, Data Visualization tools. A formal certification would be added advantage.
We are more interested in what you CAN DO than your location, education, or experience levels.
Send us your code samples / GitHub profile / published articles if applicable.
-Generating sales of business Loan Product
.-Sourcing business through open market through different channels
.-Present loan options and terms to customers, explaining features, benefits, and eligibility criteria.
-Provide accurate and comprehensive information on interest rates, repayment terms, and associated fees
.-Implement & develop sales activities to achieve target.-Responsibilities include the development, preparation and promotion business loan programs.
-Develop and maintain strong relationship with the clients for repeat business or referrals
.-Aligning with the marketing team on ground lead generation activities for Sales.
Title: Senior Business Analyst
Job Location: Hyderabad, Chennai, Cochin, Bangalore, Delhi, Kolkata, Pune
Experience: 9+ years
Important Note: We are hiring for a Techno-Functional Business Analyst with background as a Developer (preferably Java or .Net). We are looking for a candidate who is expertise in providing business solutions.
Business Analysts conduct market analyses, analyzing both product lines and the overall profitability of the business. In addition, they develop and monitor data quality metrics and ensure business data and reporting needs are met. Strong technology, analytical and communication skills are must-have traits
Essential Responsibilities:
- Evaluating business processes, anticipating requirements, uncovering areas for improvement, and developing and implementing solutions.
- Leading ongoing reviews of business processes and developing optimization strategies.
- Staying up to date on the latest process and IT advancements to automate and modernize systems.
- Conducting meetings and presentations to share ideas and findings.
- Understand the business requirements and documenting and translating into features / user stories.
- Ensure the system design is perfect as per the needs of the customer. Participating in functionality testing and user acceptance testing of the new features.
- Developing business artifacts in relate to the client business and conducting formal training sessions for the team.
- Acting as a coach on assigned projects and assignments; and providing business related direction and clarification to the developers and other project stakeholders.
- Develop a team culture where everyone thinks from end user perspective.
- Performing requirements analysis.
- Documenting and communicating the results of your efforts.
- Effectively communicating your insights and plans to cross-functional team members and management.
- Gathering critical information from meetings with various stakeholders and producing useful reports.
- Working closely with clients, technicians, and managerial staff.
- Providing leadership, training, coaching, and guidance to junior staff.
- Allocating resources and maintaining cost efficiency.
- Ensuring solutions meet business needs and requirements.
- Performing user acceptance testing.
- Managing projects, developing project plans, and monitoring performance.
- Updating, implementing, and maintaining procedures.
- Prioritizing initiatives based on business needs and requirements.
- Serving as a liaison between stakeholders and users.
- Managing competing resources and priorities.
- Monitoring deliverables and ensuring timely completion of projects.
Requirements:
- A bachelor’s degree in business or related field or an MBA.
- A minimum of 5 years of experience in business analysis or a related field.
- Should be from development background.
- should be a business solution expertise.
- Exceptional analytical and conceptual thinking skills.
- Insurance Domain experience is must.
- The ability to influence stakeholders and work closely with them to determine acceptable solutions.
- Advanced technical skills.
- Excellent documentation skills.
- Fundamental analytical and conceptual thinking skills.
- Experience creating detailed reports and giving presentations.
- Own the product strategy; Understand customer requirements, market gaps/ need gaps and drive release-level feature choices.
- Connect activities and deliverables to business outcomes.
- Should be highly granular & hands-on.
- Constantly test his own products, create edge cases and if required should have the ability to write and define product specs from scratch.
- Have the ability to be able to work with complex cross functional teams/ should be able to influence cross functional teams: Engineers, Architects, category, business & finance.
- Should be data obsessed.
- Derive insights from data and use the same for product improvements and iterations.
- Also educate cross functional teams with actionable derived from deep data insights.
- Must aggressively defend a good strategy against random changes, fads and single-customer escalations.
- Candidate must push to allocate technical resources strategically among products.
- Integrate usability studies, market analysis, CST use-cases, NPS related data into product requirements to enhance user satisfaction and execute product specs for further execution.
- Design and execute a continuous testing plan for important end-to-end flows working
- Should have the experience of managing healthy conflicts and drive people towards the customer goals and organisation priorities.
- Should have the ability to define economic rationale for every major effort and translate into metrics.
- Hand in hand with QA team to deliver excellent experience.
- Work experience in the Ecommerce industry is highly preferred.
- Desired Skills: - Passionate about building world class products on the web / mobile
Roles & Responsibilities:
We are looking for a Client Service Coordinator who will be responsible for list fulfilment driven by client inquiries to determine maximum and targeted audience segmentation:
- Manage, confirm and prioritize incoming order inquiries. Ensure requests are properly understood and executed.
- Set up and launch count inquiries with complex segmentation.
- Communicate status and query results to the internal Data Axle clients
- Fulfill list order rentals.
- Communicate and coordinate with Client Service team for audit documentation and billing.
- Ability to work under pressure, prioritize, meet organizational deadlines, and multi-task while maintaining quality of work product.
- Technical understanding and thorough attention to the detail of fulfilment processing requirements.
- Problem solving and logical thinking skills.
- Attention to detail and excellent follow through.
- Ability to learn and adapt to changing technologies.
- Ability to work independently or as part of a team.
- Generate reports as requested.
Qualifications:
- Graduation degree or equivalent.
- 1 to 3 years of direct marketing experience.
- Ability to communicate with individuals at all levels in the company in an articulate, professional manner.
- Ability to effectively handle multiple priorities while maintaining integrity of work.
- Excellent customer service and communication skills.
- Knowledge of MS Office and Internet technologies.
- Demonstrated skills in problem resolution.
Python
Django
Go Programming (Golang)
Amazon Web Services (AWS)● 3-6 Years of experience with a Bachelor’s/Master's degree in Computer Science, Math, or related
technical domain
● Skilled in software development lifecycle, and designing and developing large-scale, multi-tiered,
distributed software applications, tools, systems or services using Object Oriented Design,
distributed programming, Java, Python, Node.js.
● Knowledge of ORM tools like Hibernate, JPA.
● Good knowledge of one or more relational and NoSQL databases
● Experience in deployment of microservices over Amazon Web Services
● Experience in delivering quality products using microservices architecture.
● Knowledge of Agile methodologies & best practices for the full software development life cycle,
including coding standards, code reviews, source control management, build processes, testing,
and operations
● Strong hold on Data Structure, Problem solving skills
To succeed at Zest, you will need
● Ability to operate and communicate with every business unit and level of hierarchy
● High levels of energy and enthusiasm for all that you do
● Be someone who does not take “no” for an answer and pushes for continuous innovation and
evolution
● Have extremely high standards in everything you do – you will be required to keep raising the bar
● Ability to think big and to inspire a vision in others
● Kindness, warmth and a positive, optimistic attitude
And what do you get in return?
● Opportunity to be part of one of the most exciting consumer growth stories in the world
● One of the best funded and most far advanced companies in the space (investors are leading
global VCs)
● We will teach you all you need to know about “Fintech”
● Endless amounts of learning and development – formal and informal
● Ability to work with some of the best, nicest and most passionate people in the digital lending
industry – from all over the world
● Founders with the right vision and motivation to make this a success story
● Freedom to work how you like (we do not do ‘facetime’)
● A culture of trust and honesty – we will not second guess you
● A flat structure with minimal politics or hierarchy
● Recognition and respect for your work
● Market beating compensation and Equity ownership for the best candidate
● Lunch, great healthcare, decent coffee and a nice office.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon