Content Writer

We’re looking for a gifted writer and storyteller who can help position Optmyzr as a thought leader and product of choice in the PPC advertising space. This role will be responsible for developing the assets behind our content and marketing campaigns.

You’ll work closely with our sales, product and support teams - as well as leadership and subject matter experts - to turn briefs into high-quality written and video content, notifications, ad copy and more.

This role is part of a growing editorial team that will be responsible for:

• Interviewing internal and external topical experts to craft blog posts, research reports, white papers
• Repurpose deep dive, long-form written and video content into snackable social media content
• Support other marketing initiatives by preparing case studies, emails and other bottom-of-funnel content
• Pitching new ideas based on your observations of the market and conversations with our ideal customers

Here’s what our ideal candidate looks like:

• 1+ years of experience working in a SaaS content team or an editorial/media/journalism team
• Fluent written and spoken English, ideally with some experience writing for North American or European audiences
• A sharp journalistic mind capable of crafting angles and hooks that interest readers
• Strong portfolio of published marketing collateral (no spec pieces)
• A degree in English, communications or another related field is a bonus but not necessary
• Strong time management, collaboration and communication skills
• Respect for deadlines and commitments that have been made
• Comfortable building relationships with internal/external subject matter experts as sources
• Some understanding of how to balance optimizing content for search engines vs. readers
• Some experience using generative AI to support, not write content

The ability to create compelling narratives that link pain points to business outcomes will give you an advantage, as does any familiarity with paid search and social advertising.

We encourage you to apply even if you don’t fit all the criteria.

IMPORTANT: Using ChatGPT or other generative AI for your application or assessment will immediately disqualify you.

About Optmyzr

Optmyzr is a fast-growing, profitable B2B SaaS tech product company.. Our founders and team members have worked for Google, Microsoft, Amazon, and other big names in tech. We’re a product- and customer-focused team with a culture built on respect, meeting commitments, and flexibility.

We pay competitive salaries and while you'll be expected to deliver great results, we'll make sure you enjoy work-life balance. We value our employees and don't like to micromanage. Everyone has a say in what they work on, when they’ll get it done, and where they do it.

Perks

• Be part of a fast-moving yet caring and intelligent team
• Zero micromanagement and freedom to contribute ideas
• No crazy hours; it’s not sustainable in the long run
• Flexibility with timings and work location
• Health insurance, in-office amenities and great incentives

Optmyzr is an equal opportunity employer.

Seeking a Content Writer to join our team. Key Responsibilities-

• Developing content for blogs, articles, product descriptions, social media, and the company website
• Conducting keyword research and using SEO best practices to increase traffic to the company website.
• Identifying customers’ needs and recommending new content to address gaps in the company's current content.

Communications Executive

Key Responsibilities:

• Creating and bringing out quarterly newsletter, case study booklets, annual report
• Create and draft News releases, articles, editorials, publications, and Case Studies, Testimonials & other written communication products.
• Manage the organization's social media presence and develop engaging content to increase visibility and engagement.
• Provide support to team members on effective communication practices.
• Ensure that all communication materials adhere to the organization's brand and messaging guidelines.
• Good communications skill to communicate within the internal team Pan-India & external stakeholders.
• Design of banners, standees, and other communication materials for the centres, events, etc. Preferable – Good understanding of design principles

Requirements:

• Bachelor's degree in Mass Communications
• Excellent written and verbal communication skills.
• Experience developing and executing communication materials.
• Good understanding of design principles
• Experience of 1 to 2 years

If you meet the above requirements and are passionate about communication, public relations, and marketing, we encourage you to apply for this exciting opportunity.

• Research industry-related topics (combining online sources, interviews and studies)
• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Submit work to editors for input and approval
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed

• Bachelor's Degree BBA/BSc in Marketing, English, Journalism or related field
• Proven work experience as a Content Writer, Copywriter or similar role if available
• Familiarity with web publications
• Excellent writing and editing skills in English
• Ability to meet deadlines

Responsibilities:

• Work with the Product and Marketing team to identify content required for specific user journeys and create a plan for a technical enablement solution.
• Create and maintain content for continuous updates and improvements.
• Ensure content is valuable and highly useful.
• Edit content to adhere to the writing process and best practices.
• Identify and contribute to improve Writing Best Practices, Style Guides, Processes, and other Technical Writing guidelines.

Requirements:

• Identify projects that deliver the most value and then meet deadlines and reprioritize as needed to complete timely delivery of content projects.
• Professional experience writing and editing content for a technical audience (application developers; programmers, system architects, or similar) in a Product environment.
• An analytical mindset, with good research, prioritisation, and exploration skills.
• Proactive and curious about problems and willing to take responsibility for their solutions.
• Capture business value, priorities, and product context.
• Fluent in both written and spoken English.

Responsibilities:
Creative Content Writer with experienced and good writing skills like Web Pages Content writer, blogs etc
Writing, editing and publishing engaging posts for social media networks (e.g. Facebook, Instagram and Twitter etc)
Optimizing social media content (language, message, tone) on the basis of the behavior of our target audience
Selecting appealing graphics and videos for complementing text
Responding to comments and questions on  social media channels in a respectful and timely manner
Tracking and reporting on social media insights (e.g. traffic, engagement, conversion rates, shares etc.)
Applying advertising techniques for increasing brand awareness (e.g. promotions, competitions)
Updating our social media with the latest news
Coordinating with internal teams for creating advertising posts (e.g. for product releases, events and open roles)

Requirements:
At least a Bachelor’s degree in Marketing, , Journalism or a relevant field
Proven work experience as a Senior Content writer or Copywriter
Experience of working with MS Office and design software (e.g. Illustrator, Photoshop, InDesign, etc.)
Experience with various social networks and platforms for advertisement purposes
Sound knowledge of keyword research, SEO and analytics tools, especially Google Analytics
Ability to create innovative web content, supported by relevant images and videos
Familiarity with paid advertisement
Proficiency in English
Strong verbal as well as written communication skills
Exceptional time-management and organizational skills
A keen eye for details
An analytical mind with a problem-solving attitude
Presentable

English Content Writer Job Description

• Research industry-related topics (combining online sources)
• Write a clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Submit work to editors for input and approval
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Ensure all-around consistency (style, fonts, images, and tone)
• Update website content as needed

Web and SEO writing experience

Immediate Joining

IT Company

Full Time office Job

• Take full ownership for creation and ongoing maintenance of the End User Manual for Corridor Platforms software.

• The content writer will need to work closely with the Head of Products and developers to document the functional use of platform capabilities from an end user perspective. Updates to the End User Manual are done at every major product release.  

• On an ongoing basis, it will be the responsibility of the content writer to keep the End User Manual in-sync with platform capabilities as it evolves across releases. 

• As a secondary responsibility based on bandwidth, the content writer will also help in development of professional marketing materials, social media content (blogs, website content as example) and support online branding of the firm. 

• 2-5 yrs experience in content development

• Proven record of best-in-class writing skills demonstrated in a professional portfolio with impeccable grasp of the English language, including idioms and current trends in style and expressions of writing. 

• Strong interpersonal skills and willingness to work collaborate with multiple stakeholders across tech, product managers and data scientists. 

• Strong ability to structure concepts and articulate them in well designed and logically flowing blocks of documentation which includes text, images and videos (as necessary). 

• Strict adherence to the style guides of Corridor Platforms and their policies for publication. 

• Good time management skills, including prioritizing, scheduling, and adapting as necessary. 

• Proficiency with computers, reasonable familiarity with Markdown text and development environments like Visual Studio as well as desktop publishing tools. Familiarity with using Google G suite and Microsoft Office 365 Solution suite would also be highly preferred. 

• A Bachelor’s degree in English, Journalism or technical writing would be preferred but not necessary 

• Lastly, we are looking for intellectually curious people who care about technology products and are willing to learn everyday in a dynamic startup setting!