Job Description for Digital Marketing Executive
About Quantum:
We are a product innovation company that supports the Transportation and Shipping industries to overcome their business challenges and be leaders in Digital Transformation. Our strength is the in-depth knowledge we hold of the Transportation and Shipping landscape. Our journey begun when we started simplifying the complexities of these businesses as far back as 2003. At the core, we aspire to impact great changes in the Transportation business through our inventions & technology. We are based in Bangalore.
Job role:
· Job role: Digital Marketing Executive
· Educational qualification: BBA/BBM/MBA
· Age limit: 28 to 32 years
· Job location: Koramangala, Bangalore. We are doing work from office model
· Years of experience: 3 to 6 years
What you will be doing:
· Responsible for formulation and execution of the company’s Digital Marketing Strategy
· Creation and management of website
· Independently managing all digital marketing activities
· Set up and management of Linked in and twitter accounts
· Writing blogs and content on digital forum to ensure visibility
· Responsible to develop and implement the Online Marketing and Brand Positioning strategies
· Create key reporting and performance indicators based on business requirements
· Brand management on the digital forum
Core skill required:
· Social Media Management
· Search Engine Optimization
· Social Media Calendar Management
· Brand Reputation Management
· Google Funnel Creation and Optimization
· Email Marketing
· Programmatic Advertising
· Google AdWords
· Meta Advertising
· LinkedIn Advertising
· Brand Management
· Off page SEO & On-Page SEO Analysis, Technical SEO
· Google Analytics
· Advanced Web Page Ranking
· Google Webmasters
· Google Search Console
· Google Trends
· Blog Management/Content Generation
Primary skills:
· 3+ years of experience as a Digital Marketing Professional
· Understanding the importance of the Website
· Experience in Email marketing and carry it to the digital forum
· Social media marketing - visibility
· Experience in branding
· Must understand page optimization and off page optimization
· Understand the value of Search engine optimization but as a complementary skill.
· Blog writing and Content generation
Secondary skills:
· Knowledge on Google certification and Google analytics, Google AdWords
· Setting up tracking systems for marketing campaigns and online activities
· Experience in Website maintenance and press releases
· Latest marketing techniques
Get in Touch or apply?
At Quantum, as much as our clients are important to us, our internal team is very valuable to us, if you invest in us, we will invest back in you through learning, recognition & an opportunity to grow. Be a part of the team that innovates for the future.
Our Social Media presence:
Website: www.quantumbso.com
LinkedIn: https://www.linkedin.com/company/quantumbso/
Company location:
Quantum BSO and Tech Pvt. Ltd, 3rd Floor, Ahad Pinnacle, #80, 5th Main, 2nd Cross, 5th Block,, Koramangala Industrial Area, Bengaluru, Karnataka 560095.

About Quantum BSO and Tech Pvt Ltd
About
Quantum is a global firm providing specialised management consultancy and innovative technology-enabled services for the transportation industry. We work closely with each of our clients, providing them with insightful, customised solutions that add quantifiable value and bring about measurable results. Our commitment is to help our clients realise their vision.
Connect with the team
Company social profiles
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- Build and maintain strong relationships with architects, consultants, contractors, and developers.
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- Strong knowledge of façade systems and building materials such as glass, aluminum, stone, and composites.
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Educational Qualification
- MBA in Marketing / BBA or equivalent qualification.
Experience
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Essential Functions/Responsibilities
• Provide hands-on development in the application development, unit test, and rollout of
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• Develop both front-end and back-end for web/mobile applications, working with a hybrid
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Must have Advanced Excel skills
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Should have Database development & maintenance experience
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Willingness to work from client locations
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- Undergraduate/Bachelor’s degree
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- Open, positive, and learning culture surrounded with tech-savvy and helpful colleagues with a growth mindset
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- Actively participating in client calls for requirement grooming and designing
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Join us for building great teams and intuitive projects together!
Responsibilities:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Job Requirements:
· Bachelor’s degree (minimum) in Computer Science or Engineering.
· Minimum 5 years of experience working as a senior–level Software Engineer
· Excellent programming and debugging skills in RoR and Python
· Experience in web development and automation
· Experience developing on Windows and Linux systems
Although not required, the following are a plus:
· Experience working with Build scripts, Shell scripts, Makefiles
· Experience with Jenkins and other CI/CD tools
· Knowledge of RESTful web services and docker
What would you be responsible for in this role?
Responsibilities
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- Tracking and optimizing ad campaigns through Google, Facebook Ad Manager, TikTok and other ad networks aiming to maximize revenues for the wide portfolio of games of the company;
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- Prospecting and integrating new potential Ad Networks through open bidding by Google, Header Bidding and Tag-based;
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- Implementation, monitoring and optimization of in-game advertising features;
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- Responsible for technical troubleshooting (Ad networks integration, API Reporting);
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- Forecasting major ad monetization KPI's (Ad Revenue, eCPM, ARPDAU, etc);
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- Plan, execute, and analyze user acquisition campaigns across performance UA channels;
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- Managing existing relationships with Ad network partners;
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- Lead negotiations with new relevant Ad partners and accompany adding new Ad
networks into our in-game ads system;
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- Collaborate closely with stakeholders including Data Analysts, Product, Developers
teams;
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- Testing and evaluation of new in-game ad formats (rewarded video, interstitials, offer
wall, native, banners);
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- Deriving holistic vision for the long-term usage of in-game advertising in our games;
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- Self-reliant creation of management reports and performance comparisons;
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- Own and drive our mobile marketing funnel optimization efforts;
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- Setup our app store optimization strategy to optimize app store conversion rates;
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- Optimize the performance of our app store creative assets with quantitative testing;
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- Steer and execute the metadata optimization;
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- Monitor and report relevant funnel and conversion KPIs using in-house tracking
technologies and tools;
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- Collaborate with the game teams to coordinate around upcoming game releases and
update launches;
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- Ability to work with MS Office products (such as Word, Excel, PowerPoint);
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- Awareness of social media tools (such as the ones of YouTube, Twitch, Facebook,
Twitter, TikTok and Instagram);
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- Excellent command of English, other language skills would be a plus;
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- Excellent problem solving ability, attention to detail;
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- Proactive and self-motivated with a positive attitude.











