Senior Associate - Content

About the Role

We are looking for a Search & Content Performance professional who can improve organic traffic and content performance across our digital platforms.

The ideal candidate should have experience working with a digital publisher, education content site, or similar content-driven platform.

Key Responsibilities

• Manage organic search traffic and AEO performance.
• Analyze Google Search Console and Google Analytics data.
• Work on content clean-up and consolidation across large numbers of web pages.
• Improve on-page content standards and internal linking.
• Maintain index hygiene and identify technical content issues.
• Work on structured data and improve search visibility.
• Edit technical English content written by engineers and make it easy for general readers to understand.
• Support AI-assistant and search visibility initiatives.
• Use basic Python or Google Sheets scripting for working with Search Console and GA4 data.

Requirements

• 1–2 years of relevant experience, preferably with a digital publisher or education content platform.
• Strong hands-on experience with Google Search Console.
• Experience handling content clean-up or consolidation projects involving 1,000+ web pages.
• Ability to understand traffic changes after content optimization.
• Good English editing skills.
• Basic knowledge of Python or scripting in Google Sheets.
• Good understanding of organic search, content optimization, internal linking, indexing, and structured data.

Preferred Background

Candidates from digital publishers, ed-tech/study-content platforms, or developer/engineering content platforms would be preferred.

Not a Fit

Profiles primarily focused on link building, local business search, or e-commerce listings may not be suitable for this role.

Role Objective

We are looking for a proactive InfoSec Associate to support our compliance and audit functions. You will play a key role in maintaining our ISO standards, handling vendor security assessments, and ensuring our documentation is audit-ready for our banking and NBFC clients.

Key Responsibilities

• Audit Support: Assist in internal and external audits for ISO 27001, SOC2, and ISO 27701.
• Vendor Compliance: Independently handle and respond to detailed Vendor Security Questionnaires from banks and NBFCs.
• Evidence Management: Collect, organize, and present technical audit evidence from engineering and IT teams.
• Policy & Documentation: Help draft and review Security Policies, SOPs, and ISMS documentation.
• Risk Tracking: Track audit observations and manage the Corrective Action Plan (CAPA) to ensure timely remediation.
• Data Privacy: Assist in aligning internal processes with the DPDP Act and GDPR requirements.

Required Skills & Competencies

• Framework Knowledge: Basic understanding of ISO 27001 and Risk Assessment principles.
• Technical Literacy: Ability to understand AWS/Azure cloud security settings from a compliance standpoint.
• Documentation: High proficiency in organizing audit trails and drafting professional security reports.
• Communication: Comfortable interacting with external auditors and internal technical teams.

Preferred Certifications (Good to Have)

• ISO 27001 Internal Auditor
• CompTIA Security+
• CISA (In-progress/Foundation)

Position Summary:  

The individual should be self-motivated, creative and proactive to work successfully in a  

fast-paced environment including multiple platforms and architectures, and diverse technologies. The  

Individuals will work closely with developers, project managers and other stakeholders.  

Minimum Requirements:  

Experience/Skills:  

• Excellent verbal and written communication skills  
• Primary Skillset:  Strong Core Java experience (Java 8 concepts), JSPs, Servlets, Struts Framework 

• Strong in Spring core, MVC and Spring JPA 
• Working experience on UI using jQuery, JavaScript and CSS 
• Experience in Angular is an added advantage. 
• Strong knowledge of XML handling and JSON implementation 
• Strong knowledge of Web Services (REST API) 

• Experience in handling SQL and PL/SQL, preferably SQL Server 
• Knowledge of Postgres is an added advantage. 
• Experience in writing unit test cases with whole code coverage 
• Experience in JMS implementations preferably Apache Active MQ 
• Should be able to write Unit test cases with whole code coverage 

📌 Job Title: Performance Marketing / Digital Marketing Specialist

📍 Employment Type: Full-Time — Mohali (On-site)

⏰ Shift: Day Shift

🧾 Experience Required: Minimum 4–5 Years

💰 Salary Range: Good Hike

🟢 Notice Period: Immediate Joiners Preferred

🔵 About the Role

We are looking for a highly skilled, ROI-driven Performance Marketing / Digital Marketing Specialist with a proven track record in multi-country lead generation across the USA, UK, Canada, Australia, New Zealand & Dubai.

This is a strategic and execution-heavy role ideal for someone who can independently build, optimize, and scale omnichannel lead-generation systems across diverse service verticals, including:

• Healthcare Support Services
• Remote Staffing / Dedicated Remote Professionals
• Website & Mobile App Development
• Cybersecurity Services
• SEO & Digital Marketing Services
• Digital Content Creation
• Bonus (Preferred): Recruitment & Staffing

📌 If you lack hands-on performance marketing + multi-country lead generation + Upwork & Sales Navigator experience, this role is NOT suitable.

🔵 Core Lead-Generation Responsibilities

✔ Multi-Vertical Lead Generation — Mandatory

Proven expertise generating high-quality leads for:

• Healthcare Support Services
• Remote Staffing / Virtual Assistants
• Website & Mobile App Development
• Cybersecurity Services
• SEO, Digital Marketing & Creative Services
• Digital Content Creation
• (Preferred) Recruitment & Staffing

✔ Paid Campaign Management

Google Ads (Mandatory)

• Search, Display, Discovery & Video
• Remarketing / Retargeting
• Custom Intent & In-Market Targeting
• Smart Bidding Strategies
• Conversion & Event Tracking

Meta Ads (Facebook / Instagram)

• Lead Gen Campaigns
• Retargeting Stacks
• Lookalike & Interest Audience Testing
• Dynamic Creative Optimization

LinkedIn Ads (Preferred)

• Lead Gen Ads & Messaging Ads
• InMail Targeting
• B2B Segmentation

✔ Marketplace Lead Acquisition — Strongly Mandatory

Hands-on experience generating leads from:

• Upwork (bidding, proposal strategy, conversions)
• Fiverr (gig optimization & ranking)
• LinkedIn Sales Navigator (ICP targeting & outreach)

✔ Organic + Automation Channels

• SEO: Technical, On-Page, Off-Page, Keyword Strategy & Competitor Analysis
• Email Marketing & Automation
•  
• Segmentation, personalization & cold outreach
• Deliverability optimization
• Automated drip and nurture flows
• Retargeting & conversion funnels

🔵 Technical Skill Requirements

You must be hands-on with:

Advertising & Analytics

• Google Ads Manager
• Meta Ads Manager
• LinkedIn Campaign Manager
• GA4
• Google Tag Manager (GTM)
• A/B Testing & CRO
• Conversion Tracking (pixel/events/server-side preferred)
• UTM Strategy

Landing Page & Funnel Optimization

• High-converting landing pages
• Heatmaps
• Split testing
• Funnel performance & attribution

CRM & Automation Tools

• HubSpot / Zoho / GoHighLevel
• Mailchimp / SendGrid / ActiveCampaign
• Instantly / Lemlist / Apollo / Smartlead
• Zapier / Make

🔵 Key Responsibilities

• Plan, execute & scale paid campaigns across Google, Meta & LinkedIn
• Generate qualified leads across multiple business verticals
• Build high-conversion landing pages & funnels
• Execute full SEO roadmap
• Design & optimize automated email sequences
• Monitor CPL, CPA, ROAS, CAC, LTV & Conversion Rate
• Maintain consistency & predictability in lead flow
• Competitor & keyword intelligence reporting
• Deliver weekly & monthly performance reports
• Collaborate with internal teams on lead targets & pipeline growth

🔵 Required Skills & Competencies

• Minimum 4–5 years in performance marketing & digital lead generation
• Proven experience targeting US/UK/Australia/NZ/Dubai markets
• Strong portfolio of Google & Meta campaigns
• Mandatory experience with Upwork, Fiverr & Sales Navigator
• Excellent written & verbal communication in English
• Strong analytical & data-driven decision-making capabilities
• Deep understanding of cold email KPIs & deliverability metrics
• Ability to work independently on night shift
• Must have a reliable WFH setup

Job Title: Digital Marketing Executive

Location: Kolkata – Chinar Park

Salary: ₹18,000 – ₹22,000 per month

Job Type: Full-time

Job Summary:

We are looking for a results-driven Digital Marketing Executive to plan, execute, and manage digital marketing campaigns across multiple platforms. The ideal candidate should have hands-on experience in social media management, SEO, paid ads, content creation, and analytics.

Key Responsibilities:

1. Social Media Management

• Develop, schedule, and publish posts across all social media channels.
• Monitor engagement, respond to comments/messages, and grow community presence.
• Create campaigns to increase brand awareness and lead generation.

2. Performance Marketing

• Run and optimize paid campaigns on Meta Ads, Google Ads, and other platforms.
• Track ROI, monitor performance, and adjust strategies for maximum conversions.

3. SEO & Website Management

• Implement on-page and off-page SEO strategies.
• Conduct keyword research and competitor analysis.
• Coordinate with developers/designers for website updates and performance improvements.

4. Content Creation

• Create engaging content for social media, blogs, emailers, and ads.
• Collaborate with the design team for creatives, videos, and promotional materials.

5. Analytics & Reporting

• Monitor campaign performance using tools like Google Analytics, Meta Business Suite, etc.
• Generate weekly and monthly performance reports.
• Provide insights and suggestions for improving campaign results.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Mass Communication, or related field.
• Proven experience (1–3 years) in digital marketing.
• Strong knowledge of Google Ads, Meta Ads, SEO, and social media platforms.
• Proficiency in tools like Google Analytics, Canva, Meta Business Suite, and other digital tools.
• Excellent communication, creativity, and analytical skills.
• Ability to manage multiple tasks and meet deadlines.

Preferred Qualifications:

• Experience with video editing or basic graphic design.
• Knowledge of email marketing tools .
• Understanding of branding and consumer psychology.

Benefits:

• Competitive salary and incentives.
• Opportunity to work on multiple brands and campaigns.
• Growth and learning opportunities.
• Friendly and collaborative work environment.

Design and develop scalable web applications using MEAN/MERN stack.

Build & optimize AI/LLM workflows using LangChain or LangGraph.

Implement vector storage & semantic search using FAISS / Pinecone / Chroma / Milvus.

Build APIs, microservices, and integration layers.

Optimize application performance and ensure code quality.

Collaborate with cross-functional teams (product, design, backend, DevOps).

Must-Have Skills

• Strong experience in Node.js, Express.js, MongoDB, and Angular/React.
• Hands-on experience in LLM apps, RAG pipelines, Vector Databases.
• Practical knowledge of LangChain / LangGraph.
• Experience with REST APIs, authentication, and integrations.
• Solid understanding of Git, CI/CD, and cloud platforms (AWS/Azure/GCP).

• Must have 6+ years of experience in C/C++ programming language.
• Knowledge of Go programming language and Python programming language is a big plus.
• Strong background in L4-L7 Internet Protocols TCP, HTTP, HTTP2, GRPC and HTTPS/SSL/TLS.
• Background in Internet security related products such as Web Application Firewalls, API Security Gateways, Reverse Proxies and Forward Proxies
• Proven knowledge of Linux kernel internals (process scheduler, memory management, etc.)
• Experience with eBPF is a plus.
• Hands-on experience in cloud architectures (SaaS, PaaS, IaaS, distributed systems) with continuous delivery
• Familiar with containerization solutions like Docker/Kubernetes etc.
• Familiar with serverless technologies such as AWS Lambda.
• Exposure to machine learning technologies and distributed systems is a plus
• B.E/B.Tech/MS degree in Computer Science, or equivalent

Role & Responsibilities:

1. Performing Manual Functionality Testing
2. Preparing Documentation like Test Plan, User manual etc.
3. Co-ordination with Business team for requirement understanding
4. Providing operational support as needed

Skills & Qualification:

1. BE or MCA
2. 2+ years of relevant work experience
3. Experience in Manual Testing of App, Web and APIs
4. Basic Knowledge of SQL
5. Knowledge of JavaScript and Automation Tool like Selinium, Jmeter etc. is preferred