Summary:
We are seeking a highly skilled and experienced Senior Associate - Content to join Caramel. The ideal candidate will have 4-5 years of relevant experience in writing content for various digital platforms and scripting for DVCs, TVCs, reels (short format videos), documentaries, corporate videos, consumer testimonials, showreels, and marketing collaterals like broachers, standees, signages, and dropdowns. The potential candidate should also be adept in scripting radio jingles and conceptualizing print ads, and OOH Media. As a Senior Associate, you will also be responsible for developing and implementing content strategies for various events and activations pitches and event-related marcom.
Roles and Responsibilities:
Ø Develop and execute content strategies that align with the company's/clients/events/activation goals and target audience.
Ø Create engaging and informative content for websites, blogs, social media, and other digital platforms, on-ground activities, and offline media
Ø Conduct thorough research on industry-related topics to ensure the accuracy and relevance of content.
Ø Collaborate with designers to create visually appealing and impactful content.
Ø Manage and update the website and digital content for Caramel according to the marketing calendar.
Ø Stay up-to-date with industry trends and best practices in content creation and management.
Ø Edit and proofread content to ensure clarity, consistency, and adherence to brand guidelines.
Ø Assist in the development and implementation of content marketing campaigns for events and activations
Ø Train and mentor junior team members to enhance their content creation skills.
Qualifications:
Ø Bachelor's degree in English, Journalism, Marketing, or a related field.
Ø Proven experience in content creation and management, preferably in a similar industry.
Ø Excellent written and verbal communication skills.
Ø Strong attention to detail and ability to meet tight deadlines.
Ø Proficiency in content management systems and analytics tools.
Ø Ability to work independently and collaboratively in a fast-paced environment.
Ø Strong organizational and project management skills.
Ø Knowledge of social media platforms, offline media, events, and activation, and their respective content requirements.
Ø If you are a creative and driven individual with a passion for content creation, we would love to hear from you. Join our team and contribute to our mission of delivering high-quality and engaging content to our audience
Shubham Vishwakarma
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