Summary:
We are seeking a highly skilled and experienced Senior Associate - Content to join Caramel. The ideal candidate will have 4-5 years of relevant experience in writing content for various digital platforms and scripting for DVCs, TVCs, reels (short format videos), documentaries, corporate videos, consumer testimonials, showreels, and marketing collaterals like broachers, standees, signages, and dropdowns. The potential candidate should also be adept in scripting radio jingles and conceptualizing print ads, and OOH Media. As a Senior Associate, you will also be responsible for developing and implementing content strategies for various events and activations pitches and event-related marcom.
Roles and Responsibilities:
Ø Develop and execute content strategies that align with the company's/clients/events/activation goals and target audience.
Ø Create engaging and informative content for websites, blogs, social media, and other digital platforms, on-ground activities, and offline media
Ø Conduct thorough research on industry-related topics to ensure the accuracy and relevance of content.
Ø Collaborate with designers to create visually appealing and impactful content.
Ø Manage and update the website and digital content for Caramel according to the marketing calendar.
Ø Stay up-to-date with industry trends and best practices in content creation and management.
Ø Edit and proofread content to ensure clarity, consistency, and adherence to brand guidelines.
Ø Assist in the development and implementation of content marketing campaigns for events and activations
Ø Train and mentor junior team members to enhance their content creation skills.
Qualifications:
Ø Bachelor's degree in English, Journalism, Marketing, or a related field.
Ø Proven experience in content creation and management, preferably in a similar industry.
Ø Excellent written and verbal communication skills.
Ø Strong attention to detail and ability to meet tight deadlines.
Ø Proficiency in content management systems and analytics tools.
Ø Ability to work independently and collaboratively in a fast-paced environment.
Ø Strong organizational and project management skills.
Ø Knowledge of social media platforms, offline media, events, and activation, and their respective content requirements.
Ø If you are a creative and driven individual with a passion for content creation, we would love to hear from you. Join our team and contribute to our mission of delivering high-quality and engaging content to our audience
Subodh Popalwar
Software Engineer, Memorres
About Team Pumpkin
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About Propacity:
Propacity is a leading real estate company committed to transforming the real estate landscape through innovative technology and data-driven solutions. Our mission is to empower stakeholders in the real estate ecosystem with cutting-edge tools and insights. We are seeking a passionate and creative Content Writer Intern to contribute to our dynamic marketing team.
Responsibilities:
Content Creation:
-Collaborate with the marketing team to produce compelling and informative content for various platforms, including blogs, articles, social media, and website copy.
-Conduct in-depth research on real estate industry trends, market analysis, and related topics.
SEO Optimization:
-Work closely with the SEO team to optimize content for search engines and improve organic visibility.
-Implement best practices for keyword usage and on-page SEO.
Social Media Engagement:
-Assist in the creation and scheduling of engaging social media content.
-Monitor social media channels for industry trends and contribute to relevant conversations.
-Cross-Functional Collaboration:
-Coordinate with design, product, and data analytics teams to ensure content aligns with brand guidelines and messaging.
-Participate in brainstorming sessions to generate creative ideas for content campaigns.
Data Analysis:
-Utilize analytics tools to track and analyze the performance of content.
-Provide insights and recommendations based on data to enhance content effectiveness.
-Professional Development:
-Stay informed about industry developments, content marketing trends, and emerging technologies.
-Actively seek feedback and incorporate it into continuous improvement.
Requirements:
-Currently pursuing a degree in Marketing, Communications, Real Estate, or a related field.
-Exceptional written and verbal communication skills.
-Strong creative thinking and storytelling abilities.
-Ability to work independently and collaboratively in a remote or office setting.
-Basic understanding of SEO principles and content optimization.
-Familiarity with social media platforms and trends.
-Proficiency in Microsoft Office and/or Google Workspace.
Benefits:
-Hands-on experience in content creation and marketing within the real estate and technology sectors.
-Exposure to a fast-paced and innovative work environment.
-Mentorship and guidance from experienced professionals.
-Networking opportunities within the real estate and tech industries.
Job Location: Kharadi, Pune.
Experience: 4 - 5 years.
Team: Brand & Marketing
Reports to: Creative Director
The Senior Copywriter will be part of a fully dedicated team writing copy for one of India’s best and biggest fintech brands. S/he will partner with designers, strategists and business leads internally to develop marketing communications spanning social media campaigns, social content, videos, email campaigns, websites, blog posts & presentations.
What we are looking for:
● 4-5 years of experience with copy. Experience working with an agency or with an in-house team are strong bonuses.
● The ideal candidate also has some experience writing for a finance brand. It’s NOT a must, but good to have.
● Flexibility to work independently while also being able to collaborate
effectively within a team, change course as needed, or brainstorm on the
spot.
● Ability to own and back up their work, along with a positive attitude and
openness toward input and revisions from stakeholders.
● Curiosity and humility are two primary factors we are looking for. We have a tight-knit team that provides a lot of support for our creatives to do their thing, so a strong spirit of collaboration, flexibility and transparency are keys to success in this role.
Day to day responsibilities:
● Work with our existing team to produce high-quality communications, from concept to execution, for emails, landing pages, social media, microsite, marketing collateral and more.
● Write clear effective copy, using the creative brief as your primary source of guidance.
● Participate in project kickoffs, internal team meetings as needed.
● Ensure adherence to delivery timelines for all output.
● Walk through your their work internally and have a clear point of view that they can clearly explain
● Act as an audience advocate and a steward of the brand. Ensure that all output is on-brand, consistent and of high quality
2. Work under tight deadlines in a fast-paced energetic environment
3. Work on special feature content as needed in luxury
4. Help the editorial team generate fresh ideas for features
The current location preferred : Pune
- Experienced in creating microcopy that will drive visitors towards taking the right actions across our website
- Experienced in writing technical documents like product sheets, product manuals, technical guides, tutorials, etc
- Experienced in proofreading and editing content copies
- Experienced in creating content as per our Ideal Customer Profile
- Work with the marketing team for generating fresh content ideas
- Should have basic knowledge of search engine optimization
- Experienced in creating concise, eye-catching, and innovative headlines and a body of technical documents.
Our client is a pet-care focused digital aggregator across various categories such as food, accessories, toys and grooming essentials. Their focus segment is the rapidly increasing community of pet parents. They offer expert-led online pet care consultation, training and healthcare services and products for dogs and cats, covering the lifecycle of a pet acting as a one stop shop. It is headquartered in Bangalore and was co-founded by startup veterans of whom 2 are IIM-Lucknow alumni and one is a Chartered Accountant. Our venture capital-backed client is funded by tier 1 investors and has raised approx. $3.5 mn in funding.
As a Copywriter, you will be responsible for starting our journey of creating conversations that connect and engage our audience.
What you will do:
- Thinking, feeling and finding the right words to connect with young pet parents in the country
- Ideating on campaigns and seeing them through execution by writing scripts and other relevant copy pieces
- Collaborating with internal partners to interpret project briefs and developing relevant concepts into copy
- Writing copy for all customer channels, including but not limited to ads, web banners, website copy, newsletters, and emailers
Desired Candidate Profile
What you need to have:- At least 3+ years work experience as a copywriter
- Skill in short form writing
- In-depth knowledge of Google and social media ad writing
- Knowledge on social media trends and content innovations
- Attention to detail
- Excellent written and verbal communication skills
- Comfort in working in a startup environment
Our client is a Delhi based healthcare platform that is dedicated to Ayurveda and provides wellness solutions to its customers that is tailored and fine-tuned to their requirements. They have created a unique balance of Ayurvedic herbs and western medicine to come up with courses and medical advice which will not only rid their patients of the illness but also helps them bring the body back into balance.
Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.
As an Advertising Manager, you will be to bring about an increase in the Click Through Rates (CTRs) of Advertising collaterals, produce ground-breaking advertising copy, and uplift the brand perception in the company's majorly American/ Canadian audience.
What you will do:
- Producing ground-breaking advertising copy, something impactful, to bring about an increase in the Click Through Rates of Advertising collaterals, to uplevel the mundane marketing approaches
- Crafting high-converting ad copies for various advertising platforms and Writing high-CTR emails
- Developing concepts, scripts, storyboards for ads and working with designers and video editors to develop video ads
- Writing content for images/ website/ any other communication requirement of the firm
- Providing quality inputs in meetings and producing sky-rocketing results.
- Understanding and measuring the performance of every ad they create and developing new copies that better the previous results
What you need to have:
- either copywriter or design professional with over 5 years of experience in design agencies or companies such as Ogilvy, FCB Ulka, JWT or Wunderman Thompson etc.
- MICA graduates
- Prior copywriting experience is a must. Direct response marketing experience preferred.
- Prior advertising copy experience is must.
- Awareness of the socio-cultural context of the west (Namely US, Canada, Australia)
- Extreme command over English, perfect grammar
- Literature/ creative background will be useful but is not a must
1. Creating content for the website that is relatable and gives ample information that can help the customer.
2. Writing clear and informative blogs.
3. Proofreading content for errors or additions and ensure that content is written per instructions.
4. Conducting simple keyword research and use SEO guidelines to increase web traffic
5. Developing a strong grasp on brand's tone within a short time span.
6. Developing campaign ideas for various digital and offline campaigns.
7. He/She will work closely with technical & business development members of our organization.
Follow CutshortSubodh Popalwar
Software Engineer, Memorres