Summary:
We are seeking a highly skilled and experienced Senior Associate - Content to join Caramel. The ideal candidate will have 4-5 years of relevant experience in writing content for various digital platforms and scripting for DVCs, TVCs, reels (short format videos), documentaries, corporate videos, consumer testimonials, showreels, and marketing collaterals like broachers, standees, signages, and dropdowns. The potential candidate should also be adept in scripting radio jingles and conceptualizing print ads, and OOH Media. As a Senior Associate, you will also be responsible for developing and implementing content strategies for various events and activations pitches and event-related marcom.
Roles and Responsibilities:
Ø Develop and execute content strategies that align with the company's/clients/events/activation goals and target audience.
Ø Create engaging and informative content for websites, blogs, social media, and other digital platforms, on-ground activities, and offline media
Ø Conduct thorough research on industry-related topics to ensure the accuracy and relevance of content.
Ø Collaborate with designers to create visually appealing and impactful content.
Ø Manage and update the website and digital content for Caramel according to the marketing calendar.
Ø Stay up-to-date with industry trends and best practices in content creation and management.
Ø Edit and proofread content to ensure clarity, consistency, and adherence to brand guidelines.
Ø Assist in the development and implementation of content marketing campaigns for events and activations
Ø Train and mentor junior team members to enhance their content creation skills.
Qualifications:
Ø Bachelor's degree in English, Journalism, Marketing, or a related field.
Ø Proven experience in content creation and management, preferably in a similar industry.
Ø Excellent written and verbal communication skills.
Ø Strong attention to detail and ability to meet tight deadlines.
Ø Proficiency in content management systems and analytics tools.
Ø Ability to work independently and collaboratively in a fast-paced environment.
Ø Strong organizational and project management skills.
Ø Knowledge of social media platforms, offline media, events, and activation, and their respective content requirements.
Ø If you are a creative and driven individual with a passion for content creation, we would love to hear from you. Join our team and contribute to our mission of delivering high-quality and engaging content to our audience

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Inflection.io is a venture-backed B2B marketing automation company, enabling to communicate with their customers and prospects from one platform. We're used by leading SaaS companies like Sauce Labs, Postman, BILL, Mural, and Vercel, many of which pay more than $100K/yr (1 crore rupee).
And,... it’s working! We have world-class stats: our largest deal is over 3 crore, we have a 5 star rating on G2, over 100% NRR, and constantly break sales records. We’ve raised $14M in total since 2021 with $7.6M of fresh funding in 2024, giving us many years of runway.
Why Join Us Now?
We’re at a pivotal growth stage, transitioning from a promising startup to a market leader. Joining us means being part of a journey where your contributions directly impact our trajectory. Our compact team of approximately 30 employees ensures that every voice is heard, and innovation is at the forefront.
Our Culture
At Inflection.io, we pride ourselves on fostering a culture of collaboration, continuous learning, and innovation. Our team comprises passionate professionals from diverse backgrounds located across India, USA, and Canada, united by a shared vision to revolutionize B2B marketing automation. We believe in empowering our employees, offering opportunities for rapid growth, and celebrating successes together.
What you’ll be doing
- Shape and evangelize the product vision and roadmap, grounded in customer pain points and Marketing Ops best practices.
- Conduct market research, competitive analysis, and customer interviews to validate opportunities and prioritize features.
- Author clear product requirements, user stories, and acceptance criteria; partner with UX/UI to ensure intuitive user experiences.
- Lead agile ceremonies (planning, grooming, demos), track sprint progress, and re-prioritize backlog based on stakeholder input and data.
- Monitor product performance against key SaaS metrics, identify friction in Marketing Ops workflows, and drive continuous optimization.
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- 5+ years of overall experience, including 3–5 years of hands-on product management in B2B SaaS, with strong exposure to Marketing Operations workflows and tools
- Background in marketing-technology (MAPs, attribution, lead scoring) a strong plus
- Proven track record owning full product lifecycle: ideation, requirement gathering, go-to-market, measurement, and iteration.
- Data-driven decision-maker: comfortable defining success metrics, running experiments, and pivoting based on results.
- Proficiency in using AI coding tools like Claude Code or Cursor.
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Pi - India’s 1st SuperMoney App, is an AI-native Fintech startup building ML platforms for financial advisory and wealth management. Founded by a former Investment Banker (IIT/IIM/ CFA®) with over a decade of experience.
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