Marketing Executive

Introduction

Designation - Product Manager 

We are seeking an experienced and innovative Product Manager to join our dynamic team at Better Analytics Pvt Ltd (Scremer). The ideal candidate will play a pivotal role in driving the evolution of Scremer, ensuring a seamless user experience, and spearheading the development of new features to enhance user engagement and satisfaction.

Roles and Responsibilities

• Should be able to create a product roadmap and product strategy
• Should be able to do product discovery, product validation, and product analytics.
• Should be able to run the sprints and daily scrum calls.
• Should have managed products/ features around workflow management or business process mapping.
• Develop and execute a comprehensive product strategy aligned with Scremer's mission, considering user feedback, market trends, and business objectives.
• Lead the end-to-end product development lifecycle, from ideation to implementation. Collaborate with cross-functional teams to introduce new features and enhancements that elevate the user experience.
• Continuously analyze user interactions and feedback to identify areas for improvement. Implement strategies to optimize user experience and satisfaction.
• Utilize data analytics to make informed product decisions. Monitor key performance indicators (KPIs) and user behavior to guide feature prioritization and enhancements.
• Collaborate with marketing, development, and customer support teams to ensure seamless integration of product initiatives. Communicate product updates, features, and improvements to internal and external stakeholders.
• Stay informed about industry trends, competitive products, and user needs. Conduct market research to identify opportunities for innovation and differentiation.

Must Have Skills

• Minimum 3 years of experience as a Product Manager.
• Must be able to create new products from scratch using Lean Product Methodology.
• Must be able to do Customer Development and find PMF for new products.
• Must be able to use Google Suite, Microsoft Suite, and Adobe Suite with ease.
• Must be able to write specifications and create wireframes on demand.
• Must be able to create a product strategy and product roadmap.
• Must have experience working with at least one wireframing tool, like Balsamiq or Whimsical, Azure XP, or any others.
• Must have hands-on experience with agile product management tools like JIRA, Clickup or any other tool.
• Must have excellent communication, articulation, and presentation skills.
• Must be able to understand business models and create business model canvas with ease.
• Must be able to do A/B testing to test new product ideas.

Good to Have Skills

• Preference will be given to candidates who have experience working in startups.
• If you have already worked in a marketplace product or a platform product you would be given preference over other candidates.
• System Design Skills and any understanding of technology will be a great advantage.
• Ability to work with AARRR metrics - both for the producers and consumers in the marketplace.

About Scremer

Better Analytics Pvt Ltd, the creator of Scremer, is a pioneering social feedback platform that empowers users to voice their complaints and concerns. Scremer provides a space for users to share their experiences regarding various issues, from poor customer service and faulty products to unjust policies. The platform encourages community support through a unique feature called scream up, where users can rally behind each other's complaints. The most impactful grievances are prominently featured on the homepage, fostering a transparent and engaging user environment.

Location

Address: Durgam Cheruvu Rd, Kavuri Hills, Madhapur, Hyderabad, Gafoornagar, Telangana 500081.

Hyderabad - Scremer was Founded in 2021, Situated in the vibrant area of Kavuri Hills, Hyderabad, this address on Durgam Cheruvu Rd embodies a blend of urban convenience and natural beauty. It is located in Gafoornagar and offers a prime location with easy access to amenities and the picturesque Durgam Cheruvu.

Why Join Scremer?

• Innovative Mission: Join Scremer at Better Analytics Pvt Ltd to be part of an innovative social feedback platform that gives users a powerful voice.
• Engaging User-Centric Environment: Work in a dynamic and user-centric environment where every complaint matters. At Scremer, users can connect, support each other through "scream up," and influence positive change.
• Transparent and Impactful Platform: Join a company that believes in transparency and impact. Scremer features the most popular complaints on its homepage, providing users with visibility into real issues.
• Professional Growth Opportunities: At Scremer, we value talent and commitment. Join a company that fosters professional growth and skill development. Be part of a team that encourages innovation, collaboration, and continuous improvement, offering you a platform to excel in your career.

JOB DETAILS

CTC - 12-15 LPA

EXP RANGE - 3-5 Years

Education - Any Degree

Notice Period - 15-30 Days.

Work Mode - WFO

Location - Hyderabad

Responsibilities:

·       Collaborate with the marketing team to create engaging and relevant email content that aligns with the company's brand and marketing objectives.

·       Assist in the end-to-end execution of email campaigns, including building and testing email templates, managing distribution lists, and scheduling sends.

·       Help in segmenting the email database based on audience preferences, demographics, and behavior to deliver targeted and personalized messages.

·       Conduct A/B tests on subject lines, content, and design elements to optimize email performance and enhance open and click-through rates.

·       Analyze email campaign metrics and provide insights to improve future campaigns, focusing on key performance indicators (KPIs) such as conversion rates and ROI.

·       Ensure the accuracy and hygiene of the email database, performing regular data cleansing and list segmentation.

·       Stay updated with email marketing best practices and ensure compliance with relevant email regulations and data protection laws.

·       Support implementing and maintaining email automation workflows, nurturing leads, and enhancing customer engagement.

·       Coordinate with cross-functional teams, including design and content teams, to ensure seamless execution of email campaigns.

·       Prepare regular reports on email campaign performance and present findings to the marketing team, identifying areas for improvement.

Requirements:

·       Bachelor's degree in Marketing, Communications, or a related field.

·       2 years of experience in email marketing or related digital marketing roles.

·       Strong understanding of email marketing principles, best practices, and industry trends.

·       Familiarity with email marketing platforms and tools (e.g., Mailchimp, HubSpot, etc.).

·       Proficiency in analyzing email metrics and interpreting data to drive actionable insights.

·       Excellent written and verbal communication skills with a keen eye for detail.

·       Basic HTML and CSS knowledge for email template customization is a plus.

·       Ability to manage multiple tasks and meet deadlines in a fast-paced environment.

• To perform requirement analysis and oversee the implementation of architectures of project scope
• To provide customized reusable solutions of project, program or operational scope
• To develop high-quality and detailed designs
• To conduct unit testing using automated unit test frameworks and identify and address possible risk by conducting mitigation action planning
• Conducting configuration of your own work or from the team and assess the technical impact of multiple technologies/strategies
• Reviewing the work of other developers with feedback for improvement (if applicable)
• Using coding standards and best practices to ensure quality deliverables
• Contribute as a team member to an operational, integration or application architecture requirements, design, implementation, or on-going operations deliverables

In today’s marketing-dependent consumer world, businesses demand innovative brand solutions and our client is engaged in providing brand solutions across businesses. They import renowned global brands & distribute the same. They have a dedicated eCommerce practice to build digital retail footprints for their brands in India. They focus on major categories under FMCG such as F&B, Personal care, etc. and also Home & Fabric Care.

Founded in 2003, our client has over 250 Pan-India Distributors and more than 300 SKUs. They deal with 25+ brands and some of the brands are Mogu Mogu, SAN REMO, Simpkins, Moccona, OMINO BIANCO, etc.

As a Key Account Manager - eCommerce, you will be responsible for leading and executing the company’s overall eCommerce strategy for website and primary channel partners – Amazon, Big Basket, Flipkart, Nykaa, Supr/BB Daily, Milkbasket as well as other new partners [Smytten, e-pharmacies, etc].

What you will do:

• Charting out plans for listing and relisting of brands and select SKUs on different channel partners
• Driving ecommerce operations – site availability, POs and ensuring 95%+ fill rates
• Managing all in-app visual merchandising, liaisoning with different brand leaders across US, Europe, Australia and South East Asia for accessing content related to respective partner brands and keeping the brand folder up to date with thematic, product hero and lifestyle content
• Driving in-app brand visibility, targeted marketing and promotional offers on different platforms
• Establishing processes for monitoring, measurement and optimization of performance marketing metrics to results in desired target sales achievement

Desired Candidate Profile

• Adept at business planning, JBPs and channel specific planning with 1+ years’ experience in Google Ads and Google Analytics
• Proficiency in using MS Excel and MS PowerPoint
• Prior experience of ecommerce vertical with Flipkart, Amazon or Big Basket will be an added advantage    

Hiring for GCP compliant cloud data lake solutions for clinical trials for US based pharmaceutical company.

Summary

This is a key position within Data Sciences and Systems organization responsible for data systems and related technologies. The role will part of Amazon Web service (AWS) Data Lake strategy, roadmap, and AWS architecture for data systems and technologies.

Essential/Primary Duties, Functions and Responsibilities

The essential duties and responsibilities of this position are as follows:

• Collaborate with data science and systems leaders and other stakeholders to roadmap, structure, prioritize and execute on AWS data engineering requirements.
• Works closely with the IT organization and other functions to make sure that business needs and requirements, IT processes, and regulatory compliance requirements are met.
• Build the AWS infrastructure required for optimal extraction, transformation, and loading of data from a vendor site clinical data sources using AWS big data technologies
• Create and maintain optimal AWS data pipeline architecture
• Assemble large, complex data sets that meet functional / non-functional business requirements
• Identify, design, and implement internal process improvements: automating manual processes, optimizing data delivery, re-designing infrastructure for greater scalability, etc.
• Build analytics tools that utilize the data pipeline to provide actionable insights into customer acquisition, operational efficiency, and other key business performance metrics
• Work with stakeholders to assist with data-related technical issues and support their data infrastructure needs
• Create data tools for analytics and data scientist team members that assist them in building and optimizing our product
• Work with data and analytics experts to strive for greater functionality in our data systems

Requirements

• A minimum of a bachelors degree in a Computer Science, Mathematics, Statistics or related discipline is required. A Master's degree is preferred. A minimum of 6-8 years technical management experience is required. Equivalent experience may be accepted.
• Experience with data lake and/or data warehouse implementation is required
• Minimum Bachelors Degree in Computer Science, Computer Engineering, Mathematical Engineering, Information Systems or related fields
• Project experience with visualization tools (AWS, Tableau, R Studio, PowerBI, R shiny, D3js) and databases. Experience with python, R or SAS coding is a big plus.
• Experience with AWS based S3, Lambda, Step functions.
• Strong team player and you can work effectively in a collaborative, fast-paced, multi-tasking environment
• Solid analytical and technical skill and the ability to exchange innovative ideas
• Quick learner and passionate about continuously developing your skills and knowledge
• Ability to solve problems by using AWS in data acquisitions
• Ability to work in an interdisciplinary environment. You are able to interpret and translate very abstract and technical approaches into a healthcare and business-relevant solution

• Designing and building advanced applications for the iOS platform
• Collaborating with cross-functional teams to define, design and ship new features
• Unit-testing code for robustness, including edge cases, usability, and general reliability
• Working on bug fixing and improving application performance
• Continuously discovering, evaluating and implementing new technologies to maximize development efficiency

What you need to have:

The Company

Testing Ground is disrupting the way new business ventures develop and grow in the different industries. We help founders and innovation leads in companies figure out where their new business vertical, test demand for it from customers across Asia and help them scale it up. We hand the new to the world and new to market products and solutions which will change the way the industry operates. We also work towards creating a workforce who is able to help other companies test and grow their business model.  

Testing Ground is a Singapore based startup with early satellite bases in Indonesia, Malaysia, India, Bangladesh, China and Vietnam. Joining us means that you will get the opportunity to learn from the founding members. Our founder has deep experience building and mentoring start-ups across Southeast Asia. His previous startup counts Eduardo Saverin, Co-founder of Facebook, as one of their investors. Our co-founders are experts in community and partnership development in China and Singapore as well as skilled in future oriented capabilities such as digital marketing, viral growth, content marketing and latest innovation strategies.

At Testing Ground, we want our team to be made up of people who have the ability to become the best. We practice Lean Startup and Agile. We do stand-ups and run experiments often. We have an open work culture but yet we are very focused and very energetic.

If you would like to learn and get your hands dirty in doing the work related to the latest innovation and methodology to creating a sustainable business model, this is the place for you. 

As a startup, everyone in the team are do-ers and want to make a name for themselves. We are driven and open to new ideas. Join us and have a chance to craft out your own growth as well as the company’s growth. 

The Opportunity

Unleash your capability with us

Small and medium enterprises (SMEs) are facing an upcoming upheaval with technology disrupting the way things are currently run. Beyond providing consulting services to these companies, we want to help them by providing them with a clear methodology to support them through this transition. 

That is where you come in.

As a graphic designer at Testing Ground, you will have the opportunity to conceptualise ideas and craft inspiring designs, as well as to play a part in envisioning the creative direction for these companies. We are looking for someone who is always hungry to learn new tools and skills to develop thoughtful, creative illustrations that communicate key messages in a clean, simple way. Apply now if you thrive on exploring new concepts and enjoy watching your ideas come to life – from conceptualisation to production.

This is a full-time role (9am-6pm, Mondays to Fridays), with a monthly salary of 363 USD.

Competencies created: You will be able to

• Develop design concepts for business objectives and goals

• You'll learn how to deliver value to projects through objective-based design such as developing the style and vision for the clients that we work with.
• You’ll get to design for business success for creative and effective delivery of branding services

• Manage various stakeholders and project requirements

• You’ll have the opportunity to work with our team to ensure collaterals are delivered on time
• You’ll manage multiple projects with concurrent deadlines, ensuring high quality and accuracy of final deliverables through proofreading

About the Role:

• Create Visual Brand Identity

• Conceptualise a creative direction for Testing Ground’s projects
• Conceptualise and design branding/marketing materials for both print and web related marketing material
• Produce new artwork based on brand guidelines agreed with our team
• Create print and digital advertising materials

• Develop Key Visuals and Collaterals for Marketing Campaigns and Events

• Assist in the management of website, newsletters and all other company materials, where necessary
• Design all graphic, sales and marketing materials e.g. EDM / Posters / Banners
• Work with us in crafting visually compelling presentations

• Manage Design from Concept to Production

• Work according to briefs for the branding needs and guidelines
• Ensure design specifications are production-ready
• Engage with external printers or contractors/suppliers/vendors to ensure the highest quality of materials and that deadlines are met
• Proper documentation of all design files

Why You Will Love Working with Testing Ground:

• If you have been thinking of starting your own business, this position will give you an in-depth insight to what works and doesn’t in the different industries and countries across Asia.   
• The firm believes that it is critical to encourage personal development to have a successful team. As such, we have a variety of online learning courses which you can use to pick up different skills and capabilities. 
• You will be exposed to different platforms and tools to help you become more efficient in doing your job.

Experience:

At least Diploma in Art/Design/Creative fields 

Skills Required:

• Familiarity with Adobe Creative Suite especially Illustrator and Photoshop
• Familiarity in Adobe InDesign for desktop publishing
• Ability to convey company’s message in line with brand’s guidelines through original design
• Ability to create strong design concepts
• (good to have) Skilled in video editing
• (good to have) Skilled in photography and videography
• (good to have) Knowledge of photo editing in Adobe Photoshop or Lightroom

What we’re looking for in you:

• Desire to learn and adapt to new technologies
• Able to work independently and proactively in a team
• Strong communication skills to liaise with marketing team and external vendors
• Ability to prioritize and manage multiple projects deadlines
• Positive attitude and willingness to learn
• Keen eye for detail

P.S: Assess us like we assess you. If you’d like to check out who our founder is, you can connect with him via his LinkedIn page url here and say “Hi, I saw your job post on….” :https://www.linkedin.com/in/thehappybryan/"> https://www.linkedin.com/in/thehappybryan/

• Excellent customer service skills, including maintaining focus on the customer issue in a fastpaced environment
• Ability to empathize with and prioritize customer needs
• Demonstrates interpersonal skills with a diverse customer base
• Demonstrates conflict resolution, negotiation, and de-escalation skills
• Demonstrates ownership to resolve challenging customer issues, escalating when necessary
• Ability to determine customer needs and provide appropriate solutions
• Maintain regular and reliable attendance, including the daily schedule as assigned