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BETSOL cover picture
Founded :
2012
Type :
Products & Services
Size :
100-1000
Stage :
Profitable

About

BETSOL is a Product Engineering and Managed IT Services company based out of Denver, Colorado. We specialize in Application Development, DevOps, Quality Assurance, Business Intelligence, Help Desk, Infrastructure Management, and Contact Center. Our success is recognized with association awards and a net promoter score that is 2x the industry average. We take pride in our thought leadership and rapid growth.
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BETSOL's video section

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Santhosh SS
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Shylashree R A
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Neha Sawant
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Sowmya Odeyar
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Deepika N
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Meghna Suvarna

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Jobs at BETSOL

BETSOL
at BETSOL
1 video
6 recruiters
Pragathi K
Posted by Pragathi K
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The recruiter has not been active on this job recently. You may apply but please expect a delayed response.

Bengaluru (Bangalore)
3 - 7 yrs
₹10L - ₹13L / yr
Content Marketing
B2B Marketing
Technical Writing
Wordpress
Hubspot
+2 more

Company Description


BETSOL is a cloud-first digital transformation and data management company offering products and solutions to both enterprises and consumers. BETSOL’s Data Management product lines include Zmanda (Zmanda.com). BETSOL Global IT Services (BETSOL.com) builds and supports end-to-end enterprise solutions, reducing time-to-market for our customers. Our engineering team, with its several patents, delivers award-winning products and solutions in over 40 countries. Our work locations are set against the vibrant backdrops of Broomfield, Colorado and Bangalore, India. We take pride in being an employee centric organization. Learn more at betsol.com

Job Description


The B2B Content Marketer will be responsible for creating, managing, and optimizing content that engages and educates our target audience of IT professionals. The role will include writing for various formats such as sales copy, social media, product documentation, long-form blog posts, and whitepapers. Additionally, the candidate will review and ensure the quality of content generated by external agencies and internal teams. This is a fantastic opportunity for someone eager to broaden their marketing knowledge and contribute to end-to-end campaigns that drive business growth.

Key Responsibilities:

  • Write and develop content tailored to the needs and challenges of IT administrators and IT managers/directors in the B2B SaaS industry, with a focus on backup and recovery solutions.
  • Develop content strategies aligned with customer personas, journey stages, and business objectives.
  • Create high-quality content for multiple platforms including sales materials, social media, blogs, whitepapers, product documentation, and newsletters.
  • Work with marketing and growth teams to distribute and promote content across various channels, including email, social media, and paid platforms.
  • Manage and maintain a content calendar to ensure timely delivery of content aligned with marketing campaigns and business goals.
  • Work with team members to develop and distribute compelling content that drives engagement and supports the customer journey.
  • Collaborate with cross-functional teams (sales, product, customer success) to ensure content alignment with business goals and customer pain points.
  • Work closely with sales, product, and dev teams to ensure content addresses key customer pain points and sales objectives.
  • Review, edit, and perform quality assurance on content created by 3rd-party agencies and peers to ensure consistency in tone, voice, and accuracy.
  • Repurpose and adapt content for different channels and formats to maximize visibility and engagement.
  • Assist in the planning, creation, and execution of holistic content marketing campaigns.
  • Leverage automation tools to personalize content at scale and streamline content distribution.
  • Track and analyze content performance metrics, ensuring content is aligned with KPIs and business objectives.
  • Track, analyze, and report on key content performance metrics, including engagement, leads, and conversion rates.
  • Maintain a deep understanding of our products, services, and the competitive landscape.
  • Create compelling case studies and customer success stories that demonstrate the effectiveness of our solutions.
  • Stay updated with industry trends and best practices to continuously improve content strategy and execution.

Note from the Team:

At our core, we’re a tight-knit Marketing Team that’s passionate about what we do. We believe in the power of collaboration, creativity, and the impact great content can have on driving meaningful change. As a growing team, each of us wears many hats, but that’s part of the fun—we get to make a real difference every day, and we’re all in it together.

You’ll be working alongside people who truly care about the work they do and the people they do it with. One thing we strongly believe in is ownership. We don’t believe in pushing people to do their jobs—we trust you to take charge of your work, bring your ideas to the table, and own the outcomes. Autonomy is key here, and with that freedom comes the opportunity to make a real impact. If you love taking initiative and thrive when you have the space to create and lead, this is the place for you.

We’re excited about bringing someone on board who’s just as passionate as we are—someone who’s ready to make an impact, learn, and grow with us. If you love a challenge, thrive in a collaborative environment, and want to help shape something meaningful, we’d love to hear from you!

Qualifications


Requirements:

  • 3-5 years of experience in content marketing or a related field, ideally within the B2B SaaS space.
  • Strong interest and understanding of technical concepts, particularly in backup and recovery, data resiliency, and IT infrastructure.
  • Proven experience writing for a technical audience, such as IT administrators, managers, and directors.
  • Excellent writing, editing, and communication skills, with a keen eye for detail.
  • Ability to work independently and manage multiple projects with tight deadlines.
  • Familiarity with content marketing tools and platforms (e.g., WordPress, HubSpot, SEMrush, etc.).
  • Experience working with external marketing agencies and performing content quality assurance is a plus.
  • Strong analytical skills with the ability to measure content performance and suggest improvements.
  • Eagerness to learn and gain a holistic view of marketing, including campaign building, performance tracking, and benchmarking.

Preferred Qualifications:

  • Experience in the backup and recovery space or IT infrastructure marketing.
  • Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
  • Familiarity with SEO best practices, Google Analytics, Atlassian (Jira/Confluence), and CRM tools.


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BETSOL
at BETSOL
1 video
6 recruiters
Priya Vincent
Posted by Priya Vincent
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The recruiter has not been active on this job recently. You may apply but please expect a delayed response.

Bengaluru (Bangalore)
5 - 9 yrs
₹9L - ₹13L / yr
Salesforce Apex
Visualforce
API
Integration

Roles & Responsibilities:

1. Develop end-to-end Salesforce solutions using primarily Configuration and Customization where needed (APEX Class, Triggers, Visualforce pages, Lightning Web components etc.)

2. Automate business processes using Salesforce automation tools, such as Formulas, Flow, Assignment Rules, Approval processes and email Alerts.

3. Build integrations between Salesforce and external applications using Mulesoft, REST, SOAP APIs, oAuth and Single Sign-On, etc.

4. Participate in daily scrum meetings, analyze assign user stories, identify/resolve gaps in functional user stories/business requirements. 5. Adhere to defined coding standards and develop well-structured, maintainable, and easy to understand code.

6. Perform independent code reviews and write unit/integration test cases to achieve 85% test coverage.

7. Demo enhancements and features to business stakeholders

8. Ability to effectively debug and resolve issues and/or defects which may be reported because of faults in the production system. Experience:

1. 5+ years of experience with Salesforce Lightning, Apex, & Development experience with Experience Cloud & Service Cloud

2. 5+ years of experience utilizing source control on a Salesforce project.

3. 5+ years of experience with advanced Salesforce.com development tools and techniques (APEX Class, Triggers, Visualforce pages, Lightning Web components etc.)

4. Experience developing robust test classes and ensuring code coverage within Salesforce.

5. Experience using Salesforce's standard development tooling, including the Salesforce CLI, Data Loader, VS Code + Salesforce Extension Pac

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BETSOL
at BETSOL
1 video
6 recruiters
Sushmita Patil
Posted by Sushmita Patil
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The recruiter has not been active on this job recently. You may apply but please expect a delayed response.

Bengaluru (Bangalore)
1 - 9 yrs
₹5L - ₹15L / yr
Content Writing
Content Marketing
Content Strategy

Sell BETSOL products and services using the power of words. • Write content that will be included in marketing, public relations, and advertising material. • Write engaging headlines and concise product descriptions. • Create conversion-oriented content that turns visitors into customers. • Collaborate with product managers and product owners to build a complete understanding of BETSOL’s products and services. • Research the technology and solutions that our competitors offer. • Responsible for gaining in-depth understanding of backup industry's terms and trends. • Ability to understand technical terms and speak to B2B audiences about complex topics. • Brainstorm visual and content ideas with other members of the Marketing team. • Leverage brand strategies, unique voices of BETSOL and its various products to maintain identifiable voices while also producing creative and innovative campaigns. Required Skills • 1-3 years of content marketing in a web-based marketing environment. • Familiarity with web content marketing best practices. • Excellent verbal and written communication skills including an ability to work in a team environment. • Ability to share a portfolio of relevant works. Preferred Skills • Experience marketing for a technology company. • A strong “technical IQ” to match creative aspirations. • Experience working in backup and recovery industry.

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BETSOL
at BETSOL
1 video
6 recruiters
Lavanya M
Posted by Lavanya M
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The recruiter has not been active on this job recently. You may apply but please expect a delayed response.

Bengaluru (Bangalore)
3 - 8 yrs
₹10L - ₹15L / yr
SAFE
JIRA Agile
confluence
Agile/Scrum
Certified Scrum Master (CSM)
+1 more
Organize and drive product development throughout the Sprints, including Sprint
Planning, Daily Stand-ups, Sprint Reviews, Sprint Refinements, and Sprint
Retrospectives.
 Assist Product Owners, Development, Data, and IT teams with backlog refinement
and prioritization.
 Review and maintain adherence to company-defined Definitions of Ready and
Done.
 Facilitate the teams' abilities to develop in a consistent and creative manner.
 Protect teams from scope creep and maintain sprint goals.
 Remove impediments for teams.
 Perform the role of Scrum Master for multiple scrum teams.
 Keep appropriate stakeholders up-to-date with the latest information on highpriority incidents through timely and regular written and verbal communications.
 Identify and track internal and external dependencies.
 Ensure that appropriate Scrum artifacts are accurate and visible, including progress
tracking through charts and views in JIRA.
 Measure, track and help teams improve metrics through continuous improvement.
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BETSOL
at BETSOL
1 video
6 recruiters
Lavanya M
Posted by Lavanya M
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The recruiter has not been active on this job recently. You may apply but please expect a delayed response.

Pune
1 - 4 yrs
₹3L - ₹8L / yr
Selenium
Appium
Test Automation (QA)
Software Testing (QA)
skill iconJava
+1 more
Must have Skills
· Excellent written and verbal communication skills
· Excellent problem-solving skills
· Excellent programming skills in JAVA
· Hands on experience to work on automation tools like Selenium, JMeter
· Good Technical Learning Abilities
· Good understanding of software applications in Client-Server architecture. Should have
experience in deploying / configuring such applications
· Experience to work on Databases like Oracle & MS-SQL
· Experience to work on Web Application servers
· Experience to work on Cloud technologies like AWS, Azure
· Knowledge of scripting languages like Shell, Python, Perl
· Experience to work on REST API Testing & Automation and Good to have OData Knowledge
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BETSOL
at BETSOL
1 video
6 recruiters
Lavanya M
Posted by Lavanya M
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The recruiter has not been active on this job recently. You may apply but please expect a delayed response.

Bengaluru (Bangalore)
1 - 3 yrs
₹3L - ₹7L / yr
Copy Writing
  • 1 to 3 years  experience in copy writing,
  • excellent communication
  • Portfolio is mandatory
  • linked in mandatory
Read more
BETSOL
at BETSOL
1 video
6 recruiters
Shylashree R A
Posted by Shylashree R A
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The recruiter has not been active on this job recently. You may apply but please expect a delayed response.

Bengaluru (Bangalore)
3 - 10 yrs
₹5L - ₹20L / yr
BMC Remedy
Shell Scripting
Databases
Roles and Responsibilities: -Participates in defining the solution of business problems and workflow during and after the requirements definition phase -Ensures appropriate application documentation is created for the user community to verify that their requirements are being satisfied and are acceptable for operational use -Works collaboratively with the test team to refine the quality of the finished application(s) -Reviews appropriate software development artifacts with the test organization to verify sufficient information is present for the creation of a detailed test plan -Performs design review(s) with internal technical staff -Participates in software release deployments to test and production environments Primary Skills: -Experience using Version 7.x and 9.x -5-10 years’ experience in designing and implementing custom Remedy/ ARS solutions. -Proven software development background implementing Remedy/ARS applications -Clear understanding of advance Remedy workflow techniques -Filter/Active Link Guides, Shared/Data Driven Workflow -Expert shell scripting -Fundamental understanding of Database (SQL, Functions, Procedures) -Ability to translate conceptual ideas into Remedy designs -Understanding of Mid-Tier/ WebLogic on Linux Platform -Proven experience with rapid development methodologies such as RAD, spiral, agile, or extreme programming. (A plus but not a requirement) -Knowledge of XML parsing, XSL Translations, especially Namespaces and XPath a plus -Proven experience with web services technologies in .NET or Java -Experience programming Perl a plus -HTML is a plus Secondary Skills: -Excellent verbal and written communication skills; must be able to communicate effectively with all levels within the company -Excellent planning and organizational skills with ability to create software solutions in a dynamic business environment -Excellent time management, communications decision making, and presentation skills -Ability to multi-task in a fast paced environment and act with a sense of urgency Education: -Applicant must have a Bachelor s degree in computer science or related field.
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BETSOL
at BETSOL
1 video
6 recruiters
Sowmya Odeyar
Posted by Sowmya Odeyar
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The recruiter has not been active on this job recently. You may apply but please expect a delayed response.

Bengaluru (Bangalore)
6 - 17 yrs
₹10L - ₹25L / yr
Shell Scripting
Linux Server Administration
Backup and Recovery
Perl
operating sysytem
About BETSOL: BETSOL is a US based IT company based out of Denver, Colorado. The India operations were started in late 2012 with Bangalore as its headquarters. We do custom software development, enterprise data architecture, network engineering and operations, quality assurance and technical support. Over the years we've built a solid team of accomplished professionals who bring varying backgrounds and skills to expand the creative potential of the company. This significantly contributes to the quality and reliability of our services. Our specializations and experience ensure that that we consistently deliver superior services and products to our customers.
Read more
BETSOL
at BETSOL
1 video
6 recruiters
Sowmya Odeyar
Posted by Sowmya Odeyar
icon

The recruiter has not been active on this job recently. You may apply but please expect a delayed response.

Bengaluru (Bangalore)
3 - 15 yrs
₹5L - ₹30L / yr
Routing & Switching
Network Management
Cisco Certified Network Associate (CCNA)
BETSOL is a Product Engineering and Managed IT Services company based out of Denver, Colorado. We specialize in Application Development, DevOps, Quality Assurance, Business Intelligence, Help Desk, Infrastructure Management, and Contact Center. Our success is recognized with association awards and a net promoter score that is 2x the industry average. We take pride in our thought leadership and rapid growth.
Read more
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