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Performance Marketer
Performance Marketer
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Performance Marketer

HR Ventures's profile picture
Posted by HR Ventures
1 - 6 yrs
₹6L - ₹25L / yr
Bengaluru (Bangalore)
Skills
Performance Marketing
Meta Ads
Google Ads
skill iconGoogle Analytics
A/B Testing
ROAS
CAC Optimization
Marketing
Digital Marketing
Content Marketing
Facebook Marketing
Marketing Strategy

Job Title: Performance Marketer


Role Summary: We are looking for a data-driven creative problem solver who understands Bharat audiences deeply—small towns, Tier 2/3/4 behavior, local culture, emotions and purchase psychology. You will lead ad creative strategy, performance marketing experiments, user funnel optimization, and growth execution across Meta, Google & short-video platforms. The goal is to scale installs, reduce CAC, and drive revenue sustainably.


Key Responsibilities:

  • Own Performance Marketing strategy end-to-end.
  • Build high-converting ad creatives/hooks/scripts aligned with Bharat users.
  • Run A/B tests, iterate fast, break down metrics (CPI, CTR, CAC, ROAS).
  • Work with designers/editors to ensure creatives are relatable, scroll-stopping.
  • Analyze funnel drops → suggest UX + communication improvements.
  • Scale budgets efficiently while maintaining profitability.



Required Skills:

  • Strong understanding of Bharat audience behaviour (Tier 2/3/4).
  • Creative thinking + storytelling ability.
  • Performance mindset – numbers, optimisation, growth funnels.
  • Experience in Google/Meta Ads Manager.
  • Good understanding of hooks, thumbnails, CTA psychology.
  • Basic copywriting for ads in Hindi/Hinglish, any other language fluency would fetch you brownie points.



Experience

  • 1–4 years in performance marketing & digital advertising.



Preferred (Good to Have)

  • Worked with Bharat-focused brand before.
  • Have/had YT/IG channel with good reach
  • Understanding of short-form video platforms+content (IG, YouTube Shorts).
  • Ability to generate viral hook ideas + creative angles.
  • Exposure to subscription-based product funnels.



Qualification

  • Any graduate/PG. Marketing/Business/Media preferred but not mandatory.
  • Skill > degree. Hands-on > theoretical knowledge.
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About Dino Ventures

Founded :
2024
Type :
Product
Size :
20-100
Stage :
Bootstrapped

About

At IndiDino, we are building Bharat-focused products for a billion people with the goal of creating a net positive impact. We are driven by a simple mission — to create meaningful products that solve real problems at scale and improve the lives of people across India. By combining innovation, technology, and a deep understanding of Bharat, we aim to build solutions that empower communities and create lasting value. 

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