Behavior Labs team: The Behavior Labs team sits at the centre of the company and curates the Mia coach, that produces the content and insights to bring about behavior change. It pushes out to enterprise users, insights about expected performance behavior during a business period. It enables enterprises to influence the behaviors of sales personnel from encouraging early starts to push for lightning finishes. It guides enterprises on how to monitor and manage the behavioural journey that would lead to positive outcomes. Thousands of sales and customer service personnel across the globe are influenced and nudged towards behavior change that results in better performance outcomes. The behavior lab has two key tasks – use the latest thinking in the space of BE and employee performance to enable specific user groups performance and developing a holistic understanding of the user and mining those insights to consistently fine tune the product. This team contributes towards the development of the digital design interface through which users view the nudge. The team also prepares behavioral analytics decks for clients on a regular basis. We are looking for a new age candidate for the position of a Behavioral Researcher to work in an environment that is in the frontier of using human behavioural understanding and technology to influence behavior change amongst enterprise workers. Key responsibilities will include: Generating insights about behavior from a range of data sources; developing testable propositions Conducting original research (e.g. small-scale experiments; feasibility studies to test interventions, qualitative research); analysing quantitative and qualitative data. Understand the trade-offs between different research methods (i.e. quant vs qual, survey vs experiment, A/B tests etc.). Action the use of behavioral science concepts into the development of the nudge engine. Keep a continuous watch on new developments in the BE field to adopt and apply into product design. Use behavioural science to create contextual information, communication ideas that can influence action amongst user groups and drive them towards a behavioural journey. Be intellectually curious and open to innovation but maintain objectivity to ensure that the focus remains on the scientific foundation in which the product is built. Good communication and influencing skills, both verbal and written, for a product development & customer facing audience. Specifically, the ability to communicate to these audiences in industry language. This role requires a person with curiosity and a passion for inquiry, comfort with ambiguity, and an entrepreneurial/learning mindset. Self-motivated and flexible, this person will be adept at both creative and analytical thinking. This is a highly collaborative role which requires the ability to work across the organisation’s product & design teams to develop appropriate ways to bridge the intention – action gap amongst users.
We're an online photo printing service called Photojaanic, mainly in India and Singapore at the moment. We also have a small b2b business. We're looking for a great digital marketer who can help us improve and optimize retention campaigns, landing pages, and ad communication.We're looking for someone preferably who: has experienced a/b testing campaigns highly analytical loves photographer, humanities, the "emotional" side of photography and memory keeping strong copy-writing skills strong sense of visuals and what works and what doesn't a storytelling mindset is a big plus
Job SummaryAs a CRO specialist you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.The ideal candidate would be extremely data-driven and makes design tweaks based on user behavior to improve conversions. An experience in creating UI/UX wireframes would be a plusResponsibilities and DutiesUse qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate.Establish web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel. Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages.To understand the "WHY" behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.Define and maintain overall optimization program (site and e commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results.Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).Coordinate with developers, analysts, and researchers to drive projects forward.Required Experience, Skills and QualificationsPrior experience of 1+ years of optimizing user experience/digital marketing campaigns/email campaigns/or anything that directly impacts revenue generated by the website.Prior experience in a customer facing role or equivalent history of increasing customer satisfaction with excellent presentation skillsConversant and able to use marketing platforms and tools that can measure and drive marketing programs and conversions; examples include Google Analytics, VWO, Adobe Target, Click-tale, Adobe Analytics, Tag management solutions, Tag audit solution, Optimizely, Google Optimize, and/ or similar tools.Understanding best practices for UI and UX for websitesUnderstand of how E-commerce website work(what is ROI, AOV, Conversion Rate etc.)Experience with research tools including HotJar, CrazyEgg, LuckyOrange/ heatMaps/ poll/ survey Zarget or other similar tools will be a plusExperience with multichannel media campaigns including a working knowledge of paid search, testing ad text and landing pages Optimization, SEO will be a plusPrior experience working in diverse client portfolioBenefits5 Day workingFlexible work from home policy‘No Leaves’ Policy: we trust people in getting work doneCompany sponsored team outing and partiesCompany sponsored lunchNo dress codeSalaries at par and above the industry standardsGreat Learning and growth opportunitiesOpportunities to travel onsite (Australia US,UK, South Africa) to meet and work with clients personallyDiverse and exciting client portfolio of internationally renowned brands
About Vokal Only 10% of India speaks English and 90% speak over 25 languages and 1000s of dialects. The internet has largely been in English. A good part of India is now getting internet connectivity thanks to cheap smartphones and Jio. The non-english speaking internet users will balloon to about 600 million users out of the total 750 million internet users in India by 2020. This will make the vernacular segment one of the largest segments in the world - almost 2x the size of the US population. The vernacular segment has very few products that they can use on the internet. Information and knowledge is one of the biggest needs of anyone that gets access to the internet. Most of the information and knowledge has been shared in English. Hence 90% of India remains underserved for their info and knowledge needs. Vokal is trying to solve this problem with its uniquely Indian solution. Vokal is a vernacular platform where some of the best brains of India share their knowledge with the common man in their own local language. They share this knowledge by answering questions of users over video & audio. Vokal solves the problem of access to info & knowledge for 600 million non-english speaking Indians. Users can speak out their question by voice and the speech to text converts their question to text. This text is then auto tagged and algorithmically matched to the most probable answerer who gives the response in voice / video. Vokal is working on some of the most interesting vernacular tech issues. Be a part of creating history by building tech for the largest underserved and one of the most complex consumer segments in the world! You can read more about Vokal in the media here: https://medium.com/getvokal/vokal-india-in-the-news-8bf7319be26b Requirements for matching profile 1. Work Experience between 3 to 5 years in mobile application development. 2. Worked on Android applications from scratch. Exposure to audio video content based applications is preferred. 3. Up to date on upcoming trends in android and its ecosystem. 4. Sound knowledge about application performance tuning on all parameters like network utilisation, application size and battery usage. 5. Experience with dagger, retrofit, rx-android, android architecture components etc. 6. Hands on experience with test driven development, mock frameworks, modular code design and popular design patterns.
-Utilizing customer feedback, data analysis, market research and the experience of other teams internally to develop a strategic product road map and provide revolutionary product features and recommendations. -Prioritize product backlog based on a good understanding of customer needs,competition, business objectives and product metrics. -Establish and communicate a shared vision and strategy between stakeholders, your team, the wider business, and LetsMD users. -Define and analyze key metrics to determine the success of product improvements. -You will write specs, manage project execution, A/B test, UI/UX wire frame, and define product roll-out strategy
Routofy Services Pvt. Ltd. started by Ex-Microsoft, IIT Delhi graduates on a mission to change travel search forever. It aims at changing travel search forever by bringing in the much needed technological disruption in an industry that has been stagnant for years, running on a conventional OTA model developed in nineties. The company is proudly backed by Kunal Bahl and Rohit Bansal, founders of Snapdeal.com. The company runs and owns travel portal Routofy.com which compares and combines flights, trains, buses and cabs to give its users end to end connectivity, all the way down to smallest towns and villages. Key Responsibilities: - Define, test and evaluate growth initiatives - Lead a cross-functional growth hacker team responsible for helping drive user growth through experimentation and prototyping - Work with engineering, design and the rest of the product team to execute initiatives - Tinker with platform APIs and help create industry-leading growth tactics - Analyse and report growth success to the management team - Influence the product, especially UX, copy, and messaging, based on your understanding of what users want. - Driving Revenue, MOM growth for Online Business & Brand - Marketing Strategy & Execution: Budgets & ROI - Manage Digital Marketing, Web & Product Analytics Practice - Traffic Scale Up : Leveraging Marketing channels like Organic (SEO), Referral, Facebook paid, Search (Google CPC) paid, Re-marketing, Display, E-mail, SMS, Affiliates & Alliances - Conversion Improvement : Web / Mobile / App: Funneling & Optimization - UX & UI, Search & Discovery, Recommendation & Personalization, Social & Price Optimization - CRM & Loyalty : Lead generation, RFM, Profitability, LTV, Profitability (Cross Sell & Up Sell), Repeat Rate, Referral - Using web analytics tools such as Google Analytics and Heap, draw insights in the performance of various pages across desktop and mobile web. - Ideate new ways to improve conversion rates across our desktop and mobile channels. - Implement and analyse A/B experiments for execution of product ideas. - Work with product managers to ask questions of data and probe deeper with minimal guidance. - Apply your expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how our users interact with our core products. - Understand and improve processes based on quantitative insights on value addition by them. - Be the go-to guy for product related numbers. Qualifications : - B.Tech/M.Tech/MBA degree or equivalent from premier institutes. - 3 to 7 years of experience in an analytical role for a consumer web product company. - Experience with SQL, statistics, and A/B experiments. Preferred : - Experience analyzing large data sets and distributed computing using SQL, spreadsheet software, and other quantitative and statistical modeling technologies and tools. - Proven experience in identifying opportunities for business or product improvement, and defining and measuring the success of those initiatives. - Ability to initiate and drive projects to completion with little guidance. - Exceedingly strong written and verbal communication to convey analyses in an effective manner. Excellent problem-solving and analytical skills. - Basic knowledge of MS excel, Python and R - Experience with web analytics tools, like Google Analytics, Omniture, Mixpanel, Localytics preferred.
- Start-up like environment - Opportunity to work on creating IP based solutions / products - Core is 'testing' - we are awesome at what we do....!!