28+ A/B Testing Jobs in India

KEY RESPONSIBILITIES

1.   The SEM specialist plans, executes, and manages the overall SEO strategy for clients.

2.   Create, manage, and optimize PPC campaigns across platforms like Google Ads/Adwords and Bing Ads.

3.   Work closely with the content, design, and product teams to ensure alignment of marketing efforts.

4.   Assist in developing landing pages and other marketing materials that enhance user experience and conversion rates.

5.   Conduct keyword research and analysis to identify high-potential opportunities.

6.   Analyse, track, and improve existing paid adverts and campaigns, in real-time if needed

7.   Design, plan, create, and launch digital marketing campaigns based on current needs and company goals

8.   Work with paid advertising platforms such as Google, Yahoo, Bing, and more

9.   Manage campaign budgets, ensuring optimal allocation of resources to achieve

desired outcomes.

10. Ensure that all advertisements meet client needs.

11. Measure effectiveness of SEO marketing efforts

KEY REQUIREMENTS

1.   Bachelor’s degree in marketing or other related fields

2.   Experience as SEM specialist, pay-per-click (PPC) Manager, or other related roles

3.   Knowledge of A/B testing.

4.   Skilled in HTML, Javascript, and CSS.

5.   Strong analytical skills with the ability to interpret data and make data-driven decisions.

6.   Excellent communication and collaboration skills.

Knowledge of fintech industry trends and regulations is a plus

Job Title: Growth Marketing Analyst

About MyYogaTeacher

MyYogaTeacher is a well funded Silicon Valley startup with headquarters based in California, USA and Bangalore, India. We have a marketplace product for Yoga where we connect incredible Yoga Teachers from India with clients in the US, for online 1-on-1 Yoga & Fitness sessions.

We have a team of 60+ people across various functions – Marketing, Product, Engineering, SDET, Customer Support, Design, Operations, Data Science and Executive Leadership. We hire extremely skilled, smart, trustworthy, kind, supportive, and caring people. You will be working in a stimulating environment.

Being a seed funded company, there is a tremendous scope for growth for people joining at this stage. You could potentially catapult 5-10 years of your career by working in a team like our’s! You will be working closely with the executive leadership.

The CEO is Jitendra Gupta, and this is his 3rd business. His previous venture (Punchh) was acquired for $500 Million in 2021. He has hand picked everyone on the team.

Read more on our website

MyYogaTeacher is seeking a Growth Marketing Analyst for our lean and dynamic marketing team. As a Growth Marketing Analyst, your job will be to create project definitions, carry out required research, coordinate with people and processes to ensure that our projects are delivered on time and produce the desired results, measure results once the projects are released and identify growth opportunities. You will be the go-to person for everything involving a marketing project’s organization and timeline.

Expected experience: 2+ years

Job Description: You will be responsible for 

Growth Strategy & Execution:

• Develop and implement data-driven strategies to drive customer acquisition, engagement, and retention.
• Collaborate with product, design, data science and engineering teams to align growth initiatives with overall business goals.

Email & SMS Marketing Optimization:

• Launch, manage, and optimize multi-channel marketing campaigns, with a focus on customer experience, conversion and retention.
• Run A/B tests, analyze campaign performance, and continuously refine to improve key metrics such as open rates, click-through rates (CTR), and conversion rates.

Product & Pricing workflow Optimization:

• Optimize the landing pages, onboarding funnels, pricing pages and other key areas of the product for better conversion rates and customer retention.
• Conduct A/B testing on pricing models, page layouts, and messaging to improve customer understanding and purchase decisions.
• Support the team for paid acquisition channels with data-driven insights to optimize campaigns and ensure maximum ROI.

Upsell and Cross-Sell Funnel Development:

• Develop strategies, design and optimize upsell and cross-sell funnels to increase customer lifetime value (CLV) at different stages of the customer journey.
• Monitor the performance of upsell funnels and optimize them through continuous testing and refinement.

Data Analysis & Reporting:

• Analyze customer behavior, product performance, and market trends to provide insights on how to maximize user conversion and identify growth opportunities.
• Track and report on key growth metrics, including CAC (Customer Acquisition Cost), CLV, email and SMS campaign performance, and upsell funnel success.
• Present data insights to key stakeholders and provide actionable recommendations for future growth initiatives.

Market Research & Competitor Analysis:

• Learn required technical skills on the job, stay ahead of digital marketing trends, tools, and technologies to implement best practices.
• Monitor industry trends and identify new opportunities, to improve our growth strategies and stay ahead of competitors.

Required Skills:

We're looking for someone who is organized, self-motivated, and takes ownership of their projects and tasks. The required skills are

1. Education: Bachelor’s degree in Marketing, Business, Economics, Data Science, or a related field.
2. Experience: 2-4 years of experience in a growth marketing, product marketing, or marketing analyst role, preferably in a startup or high-growth company.
3. Marketing Channels: Proven experience in email and SMS marketing, and familiarity with other digital marketing channels such as paid media, SEO, and social media.
4. Pricing & Funnel Optimization: Experience with A/B testing and optimizing conversion on pricing pages and upsell funnels.
5. Data Analysis: Strong analytical skills with the ability to interpret data, identify trends, and provide actionable insights.
6. Tools & Platforms: Experience with marketing and analytics tools such as Google Analytics, Tableau, ActiveCampaign, Twilio (for SMS), and other CRM/email marketing tools would be preferred.
7. A/B Testing: Hands-on experience with running A/B and multivariate tests to optimize campaigns.
8. Communication: Excellent communication skills, strong analytical and problem solving skills, be able to find good solutions to simple and complex problems, and known for getting things done.
9. Organization: Able to manage multiple projects at one time while keeping aligned with the big picture and taking care of the many little details.
10. Agile: Able to pivot strategies or a project's direction quickly, when company strategy requires it.
11. Commitment: Go the required length to meet the committed deadlines, does not require a follow up for agreed on deliverables.
12. Team Collaboration: Strong collaboration skills to work effectively across teams, including product, sales, and engineering.

We're hiring for talent, skill, work ethic and professionalism.

Must be willing to work evenings, much of the team is in the US PST time-zone, so our team often does meetings from 8:00AM-11:30AM PST.

Optiblack is a product growth firm that works with product leaders to drive revenue from data. Optiblack has worked with 50+ firms and created an impact of $300M+ USD

Optiblack is looking to add a product analyst that works with their clients on client engagement.

Job Descriptions

0. Monitoring

 Look at data from various sources daily to understand insights

 Identify areas of improvement

 Create the dashboards as per requirements

 Build tracking plan

1. Data Analysis

 Gather and analyze data from various sources to extract actionable insights.

 Use statistical techniques and data visualization to interpret trends and patterns.

 Identify opportunities for product improvements based on data analysis.

2. Product Performance Evaluation

 Monitor key product metrics and performance indicators.

 Conduct regular evaluations to assess product performance against goals and benchmarks.

 Identify areas of improvement and recommend strategies for optimization.

3. Market Research

 Conduct market research to understand industry trends, customer needs, and competitive landscape.

 Analyze market data and customer feedback to identify market opportunities.

 Provide insights on target market segments and potential customer segments.

4. User Experience Enhancement

 Collaborate with UX UI designers to improve the user experience of the product.

 Conduct user research, interviews, and usability testing to gather feedback on product usability and satisfaction.

 Recommend enhancements and features to improve user experience.

5. Requirement Gathering

 Collaborate with stakeholders to gather and document product requirements.

 Conduct interviews, workshops, and surveys to understand user and business needs.

 Translate requirements into clear and actionable user stories or product specifications.

6. A/B Testing

 Plan, execute, and analyze A/B Tests to evaluate the impact of changes or new features.

 Use data from A/B tests to make data-driven decisions and optimize the product.

7. Reporting and Presentation

 Prepare reports and presentations to communicate insights, findings, and recommendations.

 Present data analysis and product performance evaluations to stakeholders and cross-functional teams.

 Clearly articulate complex concepts in a concise and understandable manner.

Skills Required for a Product Analyst

1. Technical Skills

 Data Analysis: Proficiency in using analytical tools and techniques to gather, analyze, and interpret data.

 Tools: Mixpanel or similar

 Market Research: Knowledge of market research methodologies, including data collection, analysis, and competitor analysis.

 Product Management Tools: Familiarity with product management tools such as Jira, Trello, or Asana to manage product backlogs, roadmaps, and user stories.

 User Experience (UX) Design: Understanding of UX principles and the ability to work closely with designers to enhance the user experience of the product.

 A/B Testing: Experience in planning, executing, and analyzing A/B tests to measure the impact of product changes.

 SQL and Database Knowledge: Proficiency in SQL to extract and analyze data from databases.

2. Workplace Skills

 Communication: Strong verbal and written communication skills to effectively collaborate with stakeholders, present findings, and document requirements.

 Problem-Solving: Ability to identify problems, gather relevant information, and propose practical solutions to improve product performance and user experience.

 Critical Thinking: Capacity to think analytically, assess situations, and make data-driven decisions.

 Stakeholder Management: Skill in managing relationships with stakeholders, understanding their needs, and balancing competing priorities.

 Teamwork and Collaboration: Ability to work collaboratively with cross-functional teams, including product managers, designers, developers, and marketers.

 Adaptability: Flexibility to navigate in a dynamic and fast-paced work environment, adjusting priorities as needed.

 Attention to Detail: Strong attention to detail to ensure accuracy and precision in data analysis, documentation, and requirement gathering.

Role/ Responsibilities:

Design and own product roadmap. Ensure steady execution of product life cycle processes from idea to final launch.

Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth

Create buy-in for the product vision both internally and with key external partners

Translate product strategy into detailed requirements and prototypes Scope and prioritize activities based on business and customer impact Manage product team and guide whenever necessary.

Work closely with engineering teams to deliver quick time-to-market and optimal resources.

Drive product launches including working with the public relations team, executives, and other product management team members Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed

Act as a product evangelist to build awareness and understanding Assist in developing Product Strategy and Product Roadmap.

Define and create metrics to measure the success of the product. Work on continuous enhancements at each stage of the product life cycle Ability to conceptualize, manage and prioritize tasks

Requirements:

5+ work experience in product management.

Proven ability to develop product and marketing strategies and effectively communicate recommendations to executive management

Solid technical background with understanding and/or hands-on experience in software development and web technologies

Strong problem-solving skills and willingness to roll up one’s sleeves to get the job

Skilled at working effectively with cross-functional teams in a matrix organization

Excellent written and verbal communication skills

Should have hands-on knowledge with A/B Testing, Data Analysis & User Research.

Should be well-versed with Market Trends

REQUIREMENTS

Core skills:

● Technical Experience (Must have) - working knowledge of any visualization tool

(Metabase,Tableau, QlikSense, Looker, Superset, Power BI etc), strong SQL & Python,

Excel/Gsheet

● Product Knowledge (Must have)- Knowledge of Google Analytics/ BigQuery or

Mixpanel, must have worked on A/B testing & events writing.Must be familiar with

product (app,website) data and have good product sense

● Analytical Thinking: Outstanding analytical and problem-solving skills. ability to break

the problem statement during execution.

Core Experience:

● Overall experience of 2-5 years in the analytics domain

● He/she should have hands-on experience in the analytics domain around making Data

Story Dashboards, doing RCA & analyzing data.

● Understand and hands-on experience of the Product i.e funnels, A/B experiment etc.

● Ability to define the right metric for a specific product feature or experiment & do the

impact analysis.

● Ability to explain complex data insights to a wider audience & tell us the next steps &

recommendations

● Experience in analyzing, exploring, and mining large data sets to support reporting and

ad-hoc analysis

● Strong attention to detail and accuracy of output.

CRO & Funnel Optimization

Experience: 1-4y

Remote Mode of Work

Budget: 9 LPA

Skills:

B2B SAAS Marketer, Web Analytics, A/B Testing, Data Driven Tools (Google Analytics, Hubspot, SEMrush, Zoho Campaign, Google tag manager).

Roles & Responsibilities:

• Craft and implement data-driven CRO strategies, elevating website performance and boosting conversion rates.   
• Collaborate with SEO & PPC teams, breathing life into underperforming blogs/landing pages for improved SERP and MQLs.
• Conduct qualitative & quantitative research, uncovering insights to enhance website metrics and MQLs.
• Team up with Content, Sales, & PMM to align messaging with customer pain points and keyword intent.
• Bring design/layout changes to life with the designer and developer, optimizing user flows.
• Execute A/B and multivariate tests, recording experiments and tracking their impact on conversion metrics.
• Collaborate with the sales team to revolutionize downstream conversions, devising creative plans for MQLs to SQLs and enhanced closed-won percentages.

Requirements

• 1-4 years of CRO experience in B2B SaaS marketing.
• Strong communication & interpersonal skills.
• A/B testing and optimization proficiency.
• Understanding of user experience and content flow.
• Readiness for remote work.
• Project management skills, mastering multitasking and   meeting deadlines.
• Strong analytical & presentation skills.
• Critical thinking & problem-solving abilities.
• A relevant marketing degree or CXL certification in CRO is a  plus.

Requirements:

• Minimum of 5 years of experience as a UI/UX Designer with a strong portfolio showcasing innovative design projects.
• High proficiency in Figma is a must. The candidate should be able to create complex design systems, use auto-layout effectively, and leverage Figma's interactive components for prototyping.
• Strong knowledge and understanding of the design process from ideation to development; including wireframing, prototyping, user testing, and final implementation.
• Experience in conducting user interviews, surveys, and usability studies. The ability to empathize with users, understand their problems, and translate their needs into effective UI/UX solutions.
• Demonstrable skills in ideation, sketching, and creating low-fidelity wireframes for early-stage idea exploration.
• It is an added advantage to have familiarity with HTML, CSS, and JavaScript for close collaboration with our development team.
• A keen understanding of mobile-first and responsive design. You should be able to create designs that work well on any device and screen size.
• Excellent visual design skills, including but not limited to, composition, layout, color theory, and typography.
• Ability to conduct user research, usability testing, A/B testing, rapid prototyping, heuristic analysis and assess user feedback to deliver world-class design solutions.
• Demonstrated experience using data, user feedback, and market analysis to inform design decisions.
• A deep understanding of user-centered design principles and best practices.
• Exceptional communication skills for articulating design decisions to team members and stakeholders.
• Experience using additional design tools such as Photoshop, Illustrator, or Sketch.
• Knowledge of prototyping tools.
• Certification in UX design from a reputable institution.
• Experience in a fast-paced startup environment.

We are looking for a Performance Marketer to join our team at TheWhitePole. As a Performance Marketer, you will be responsible for developing and implementing paid marketing strategies to drive customer acquisition and revenue growth.

Benefits: Official Travelling along with Attractive Incentives(Performance Based)

Responsibilities

• Develop and execute performance marketing campaigns across various channels, including Google Ads, Facebook Ads, Instagram Ads, and other paid media platforms.
• Conduct keyword research, create ad copy, and develop landing pages
• Analyse campaign performance data and optimize campaigns to achieve KPIs, including ROAS, CPA, and conversion rates.
• Stay up-to-date with emerging digital tools, platforms, and marketing trends
• Use remarketing tools like Web engage, Wigzo, Mooengage, and Clever Tap for effective campaigns
• Manage budgets and bidding strategies to ensure maximum ROI for each campaign.
• Provide stakeholders with insights and recommendations based on data analysis
• Proactively identify and solve digital marketing-related problems and opportunities
• Knowledge of SMS marketing tools like Gupshup

Qualifications

• Bachelor's degree in marketing, business or a related field
• 1+ years of proven performance marketing experience
• Expertise in Google Ads, Facebook Ads, and LinkedIn Ads
• Strong analytical skills for data analysis and campaign optimization
• Excellent communication and organizational skills
• Creative and strategic thinking for innovative campaigns
• Familiarity with HTML/CSS and A/B testing is a plus

Join our dynamic team at TheWhitePole for growth opportunities and a supportive work environment.

You should have a strong grasp of current marketing tools and strategies and be able to help integrate digital marketing campaigns from concept to execution. The Digital Marketing Executive will work with the marketing team, coordinating with other teams (such as design, HR, etc) to launch campaigns on time.

• Coordinate with other support functions to develop marketing material
• Define schedules, handle posting on social media
• Keep an eye on the trends, suggest and execute campaigns around them
• Perform audits, plan and execute all digital marketing activities, including SEO/SEM, email, social media, and display advertising campaigns
• Design, build and maintain social media presence, increase the availability of multiple platforms
• Measure and report the performance of integrated marketing efforts, and assess against goals (ROI and KPIs)
• Brainstorm new and creative growth strategies
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• BS/MS, BMM degree in marketing or a related field
• Proven working experience of more than 2 years in digital marketing & contribution to B2B sales if any.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website advertising and analytics tools (e.g., Google Adwords, Google Analytics, Facebook Advertising)
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

As an experienced UI/UX professional, what really excites you is designing to solve user needs - thoroughly understanding the problem and user pains and translating that into simple and elegant solutions.

In this role you will:

• Ensure User Empathy team-wide designing and evolving products and solutions
• Define and use a representative modern style for all product UI/UX.
• Create compelling solutions that move the company forward by delivering high user satisfaction
• Define goals aligned with product requirements, business needs, and customer Research and can set direction for design team based on these goals
• Create user flow diagrams outlining optimized “happy path”, secondary use cases and edge cases
• Create Detailed wireframes for user flows (from lo-fi to hi-fi as you progress through the process) and go through rounds of A/B testing
• Design mid to high-fidelity prototypes for testing
• Collaborate with the product managers and the developers in Agile development teams What You'll Need
• Curiosity and an inclination to solve complex user and design problems
• Experience on advanced technology applications
• Nice to have experience on MS Teams application design
• Experience working from conception to validation of major product features, leveraging a variety of UX methods to inform your approach Qualifications
• 3+ years of experience in product design or a combination of education and experience in this field
• 3+ years working directly with design systems in both web and mobile system design
• 2+ years of Advanced knowledge on Figma/Adobe XD/Sketch/Azure RP/Illustrator/Photoshop
• Experience with modern UI standards (accessibility, responsive design, animation, performance)
• Excellent communication, collaboration and problem-solving skills
• Familiarity with accessibility standards and inclusive design practices.
• Experience working with GSuite/Jira/Confluence
• A portfolio of strong interaction design, design systems, and product design work

About Company
Our client is a well-funded construction Tech Start-up by a renowned group.

Responsibilities
- Gather intelligence from key business leaders about needs and future growth
- Partner with the internal IT team to ensure each project meets a specific need and resolves successfully
- Assume responsibility for project tasks and ensure they are completed in a timely fashion
- Evaluate, test and recommend new opportunities for enhancing our software, hardware and IT processes
- Compile and distribute reports on application development and deployment
- Design and execute A/B testing procedures to extract data from test runs
- Evaluate and conclude data related to customer behavior
- Consult with the executive team and the IT department on the newest technology and its implications in the industry

Requirements :
- Bachelor's Degree in Software Development, Computer Engineering, Project Management or a related field
- 3+ years experience in technology development and deployment

Job description:

• Selecting features, building and optimizing classifiers using machine learning techniques
• Mining data as and when required
• Enhancing data collection procedures to include information that is relevant for building analytic systems
• Processing, cleansing, and verifying the integrity of data used for analysis
• Doing ad-hoc analysis and presenting results in a clear manner
• Creating automated anomaly detection systems and constant tracking of its performance
• Efficient stakeholder management

Skills and Qualifications

• Excellent understanding of machine learning techniques and algorithms, such as k-NN, Naive Bayes, SVM, Decision Forests, etc.
• Good applied statistics skills, such as distributions, statistical testing, regression, etc.
• Experience with common data science toolkits. 
• Great communication skills
• Experience with data visualisation tools
• Proficiency in using query languages such as SQL
• Good scripting and programming skills 
• Data-oriented personality
• B.Tech, M.Tech, B.S., M.S., MBA 

Requirement / Desired Skills

Data Scientist --  Data mining skills , SQL, Advanced ML Techniques, NLP (natural Language Processing)

Our client belongs to a reputed 125-year-old group of businesses in multiple locations with a turnover of $4 billion. It is one of the fastest growing brands in the packaged food category committed to adhering to the highest health and safety standards.

It has a diversified range of products in various categories like dairy and snacks. It is also a supplier to the leading institutional buyers like Mother Dairy, Walmart, Grofers, Spencers, Amazon and Big Basket.

The group has earned the recognition of "A Great Place to Work at" and the “Best Employer” tag as well.

• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results
• Driving the sales performance of all the 3rd party e-commerce platforms & market places
• Overseeing or directly managing digital marketing channels across PPC, SEO, display, affiliates and email marketing and social media
• Managing all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
• Working with developers to improve website performance and overseeing website uploads and landing pages development
• Analysing various data in order to deliver data driven strategies in order to deliver top performance and achieve predesigned KPIs
• Working closely with demand planning and warehousing teams in order to ensure smooth order fulfilment

Desired Candidate Profile

• A degree in Marketing, Business Administration
• Prior experience in a similar role for at least 4 years in performance marketing in consumer products
• A solid understanding of e-commerce frameworks
• A self-starter mentality with the ability to manage multiple projects in a fast-paced working environment
• A high level of attention to detail including proven ability to manage multiple, competing priorities simultaneously
• Excellent communication skills    

Mosaic is looking for a Senior Executive in Ecommerce. 

Managing efforts across all marketplaces. Revenue numbers across these channels would be your primary KPI. You would also be expected to oversee and manage the operational aspects. 

Responsibilities 

• Define, develop and constantly optimize digital solutions to meet the goals and KPIs by developing and A/B Testing campaign strategies, landing pages & pricing strategies 
• Maintain the online listing sheet for the brand and make updates as products are added,prices are changed etc.
• Audit all online listings on a weekly basis and ensure that changes are made if there areany errors.
• Develop strong relationships with various Ecommerce Portals representatives to help drive sales 
• Keep collecting data for platforms e.g. top selling products, competitor performance,advertising mechanisms etc.
• As the Ecommerce Specialist you will own our objective to ensure our products and assets are created and deployed perfectly across retailer websites such as Amazon, Ocado, Tesco and our products featured on our own Beauty and Personal Care brand websites.
• Coordinate with the Logistics team to ensure proper supply at different warehouses
•  Work with the Design team to help develop best in class advertising creatives

Requirements 

• Lots of drive and comfortable with A/B testing multiple approaches to get the end result 
• Expected to work as an individual contributor 
• Strong interpersonal skills to work with cross functional teams 
• Ability to work under deadlines and manage multiple projects at once & thrive in an unstructured environment 
• Ability to cater product pitch to the specific target audience, and getting the best communication out to drive sales.

Product Manager

Compensation​ - ₹18.0L - ₹35.0L 
Experience​ - 5.0 - 7.0 Year(s) : Min 5 yrs of Solid Product management Experience
Location​ - Bangalore / Mumbai
Working days​ - 5
Qualification​ - B.Tech/B.E.
Requirements:

•  Candidates shall be working in a product/internet consumer firm and only B2B Product Firms (Not B2C)
•  Candidates shall be a full time MBA from a tier1 Institutes
•  Candidates shall have experience in Road-mapping, goal setting, managing project execution, A/B testing, UI/UX wire-framing, defining product roll-out strategy.

Responsibilities:

• Own delivery of product initiatives and releases Lead ideation, development, launch, testing, and iteration of new features Translate high-level conceptual product ideas into clearly defined product specifications.
•  Collaborate with design, engineering, marketing, and sales to drive the product development process
•  Define and execute the LEAD School product vision, priorities and roadmap
•  Collaborate with engineering to determine the best technical implementation of the product features by Using your skill on PRD, wireframe, mind map, trello and etc.
•  Use data and metrics to help inform roadmap and product decisions to help better acquire, convert and retain users
•  Define user stories and product requirements that both reflect and anticipate the needs of LEAD School broad user base Proactively engage with LEAD School users in user research and to identify market opportunities
•  Understand the competitive landscape and evaluate market trends to better inform product roadmap.

Skills and Qualifications:

•  3+ years’ experience in a product management role within a B2B software company Experienced being the product owner in agile product teams
•  Experience with A/B testing and using data to inform product decisions
•  Technical enough to work effectively with engineers to decide on different product paths Design-capable enough to work effectively with designers to decide on good platform UI/UX choices
•  Strong prototyping and wireframing skills using tools like Balsamiq, Moqups etc.
•  Experienced in managing product backlogs and priorities based on user research and collaborating with internal stakeholder
•  Effective decision maker and can help teams understand rationale and reasons for the product decisions and roadmap direction
•  Thrive in a fast-paced startup environment
•  Self-starter, independent and excellent at driving teams and projects
•  Excellent communication skills at all level’s small groups, large groups, and with executives

Our client is a disruptive performance marketing agency with a data-driven approach adding impetus to its client's growth. The agency has developed two proprietary tools that enables them to execute large scale marketing campaigns. Atomated media buying, centralized data tracking, business intelligence reports and personalized ads are the major services offered to the clients.

Key Skill Set 

• Working knowledge of Marketing Cloud and Salesforce CRM. 4- 6 years of experience in marketing analytics and proven track record of solving marketing use cases.
• Expert on Marketing Cloud – Journey builder, content builder, email studio, social studio and automation studio.
• Knowledge in Marketing cloud connector, data extensions, APU integration with external systems.
• Knowledge of HTML/CSS and AMPscript.
• Understanding of data analysis, trend spotting and technology in Digital space.
• Strong written & verbal communication skills.
• Skilled in problem solving, planning, as well as being able to adapt to new environments.
• Marketing Cloud Certification is a Plus.

Key Responsibility Areas:

• Implement B2C marketing journeys and communications via Salesforce Marketing Cloud.
• Design Customer Journeys and automations using Journey builder and automation studio.
• Design, proof-read, send and monitor campaigns.
• Drive Personalization.
• A/B Testing.
• Build analytics reports and dashboards to provide visibility into marketing campaigns, email/sms results and measure effectiveness.
• Analyze, listen and plan actions on various social media channels using Social studio.
• Ability to translate Business requirement into technical requirements.
• Work closely with the Sales & Product Teams and execute campaigns to meet business objectives.
• Monitor impact of each campaign on key site metrics and report to stakeholders, on a regular basis.

Behavior Labs team:

The Behavior Labs team sits at the centre of the company and curates the Mia coach, that produces the content and insights to bring about behavior change. It pushes out to enterprise users, insights about expected performance behavior during a business period. It enables enterprises to influence the behaviors of sales personnel from encouraging early starts to push for lightning finishes. It guides enterprises on how to monitor and manage the behavioural journey that would lead to positive outcomes. Thousands of sales and customer service personnel across the globe are influenced and nudged towards behavior change that results in better performance outcomes.

The behavior lab has two key tasks – use the latest thinking in the space of BE and employee performance to enable specific user groups performance and developing a holistic understanding of the user and mining those insights to consistently fine tune the product. This team contributes towards the development of the digital design interface through which users view the nudge. The team also prepares behavioral analytics decks for clients on a regular basis.

We are looking for a new age candidate for the position of a Behavioral Researcher to work in an environment that is in the frontier of using human behavioural understanding and technology to influence behavior change amongst enterprise workers.

Key responsibilities will include:

• Generating insights about behavior from a range of data sources; developing testable propositions
• Conducting original research (e.g. small-scale experiments; feasibility studies to test interventions, qualitative research); analysing quantitative and qualitative data. Understand the trade-offs between different research methods (i.e. quant vs qual, survey vs experiment, A/B tests etc.).
• Action the use of behavioral science concepts into the development of the nudge engine. Keep a continuous watch on new developments in the BE field to adopt and apply into product design.
• Use behavioural science to create contextual information, communication ideas that can influence action amongst user groups and drive them towards a behavioural journey.
• Be intellectually curious and open to innovation but maintain objectivity to ensure that the focus remains on the scientific foundation in which the product is built.
• Good communication and influencing skills, both verbal and written, for a product development & customer facing audience. Specifically, the ability to communicate to these audiences in industry language.
• This role requires a person with curiosity and a passion for inquiry, comfort with ambiguity, and an entrepreneurial/learning mindset. Self-motivated and flexible, this person will be adept at both creative and analytical thinking.
• This is a highly collaborative role which requires the ability to work across the organisation’s product & design teams to develop appropriate ways to bridge the intention – action gap amongst users.