A/B Testing Jobs
Role-
You should have a strong grasp of current marketing tools and strategies and be able to help integrate digital marketing campaigns from concept to execution. The Digital Marketing Executive will work with the marketing team, coordinating with other teams (such as design, HR, etc) to launch campaigns on time.
Responsibilities-
- Coordinate with other support functions to develop marketing material
- Define schedules, handle posting on social media
- Keep an eye on the trends, suggest and execute campaigns around them
- Perform audits, plan and execute all digital marketing activities, including SEO/SEM, email, social media, and display advertising campaigns
- Design, build and maintain social media presence, increase the availability of multiple platforms
- Measure and report the performance of integrated marketing efforts, and assess against goals (ROI and KPIs)
- Brainstorm new and creative growth strategies
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Qualifications-
- BS/MS, BMM degree in marketing or a related field
- Proven working experience of more than 2 years in digital marketing & contribution to B2B sales if any.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website advertising and analytics tools (e.g., Google Adwords, Google Analytics, Facebook Advertising)
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
As an experienced UI/UX professional, what really excites you is designing to solve user needs - thoroughly understanding the problem and user pains and translating that into simple and elegant solutions.
In this role you will:
- Ensure User Empathy team-wide designing and evolving products and solutions
- Define and use a representative modern style for all product UI/UX.
- Create compelling solutions that move the company forward by delivering high user satisfaction
- Define goals aligned with product requirements, business needs, and customer Research and can set direction for design team based on these goals
- Create user flow diagrams outlining optimized “happy path”, secondary use cases and edge cases
- Create Detailed wireframes for user flows (from lo-fi to hi-fi as you progress through the process) and go through rounds of A/B testing
- Design mid to high-fidelity prototypes for testing
- Collaborate with the product managers and the developers in Agile development teams What You'll Need
- Curiosity and an inclination to solve complex user and design problems
- Experience on advanced technology applications
- Nice to have experience on MS Teams application design
- Experience working from conception to validation of major product features, leveraging a variety of UX methods to inform your approach Qualifications
- 3+ years of experience in product design or a combination of education and experience in this field
- 3+ years working directly with design systems in both web and mobile system design
- 2+ years of Advanced knowledge on Figma/Adobe XD/Sketch/Azure RP/Illustrator/Photoshop
- Experience with modern UI standards (accessibility, responsive design, animation, performance)
- Excellent communication, collaboration and problem-solving skills
- Familiarity with accessibility standards and inclusive design practices.
- Experience working with GSuite/Jira/Confluence
- A portfolio of strong interaction design, design systems, and product design work
About Company
Our client is a well-funded construction Tech Start-up by a renowned group.
Responsibilities
- Gather intelligence from key business leaders about needs and future growth
- Partner with the internal IT team to ensure each project meets a specific need and resolves successfully
- Assume responsibility for project tasks and ensure they are completed in a timely fashion
- Evaluate, test and recommend new opportunities for enhancing our software, hardware and IT processes
- Compile and distribute reports on application development and deployment
- Design and execute A/B testing procedures to extract data from test runs
- Evaluate and conclude data related to customer behavior
- Consult with the executive team and the IT department on the newest technology and its implications in the industry
Requirements :
- Bachelor's Degree in Software Development, Computer Engineering, Project Management or a related field
- 3+ years experience in technology development and deployment
Your Day-to-Day Tasks Include:
- Understanding our product and display ad ecosystem.
- Ability to understand each account and their customized needs.
- Resolving Customer Queries ASAP.
- Co-od with internal teams to resolve their issues.
- Helping users understand the tool better.
- Ensuring users are able to use AdPushup optimally and optimizing their ad layouts.
- Ensuring customers have a long relationship with AdPushup.
You Should Have:
- An understanding of analytics, ad networks (AdSense, AdX and DFP) and A/B testing; customer support and SaaS.
- An understanding of the basics of HTML, JS and Ad Operations.
- Smartness and ability to get things done.
- A consistently curious and inquisitive mind.
- Excellent written and verbal communication skills.
- Data-driven mentality (Experiment and Optimize!)
- Willingness to work as a team.
Why Should You Work for AdPushup?
At AdPushup, we have:
- A culture of valuing our employees and promoting an autonomous, transparent, and ethical work environment.
- Talented and supportive peers who value your contributions.
- Challenging opportunities: learning happens outside the comfort-zone and that’s where our team likes to be – always pushing the boundaries and growing personally and professionally.
- Flexibility to work from home: We believe in work & performance instead of measuring conventional benchmarks like work-hours.
- Plenty of snacks and catered lunch.
- An attractive and equitable package with ESOPs on the table.
- Transparency: open, honest and direct communication with co-workers and business associates.
Your Day-to-Day Tasks Include:
- Helping users get acquainted with our product and optimizing their ad layouts and use other services.
- Managing DFP, Header Bidding, Individual tag based partners to set up ad optimization and constantly test and review results with the objective of increasing yield.
- Resolving Customer Queries ASAP with a pinch of awesomeness.
- Building a KB and Canned Responses for common queries.
- Co-od with internal teams to resolve their issues.
- Helping users understand the tool/product better.
- Ensuring users are able to use AdPushup optimally and optimizing their ad layouts, demand, and ultimately yield.
You Should Have:
- An understanding of analytics, ad networks (AdSense, AdX and DFP) and A/B testing; customer support and SaaS.
- An understanding of the basics of HTML, JS and Ad Operations.
- Smartness and ability to get things done.
- A consistently curious and inquisitive mind.
- Excellent written and verbal communication skills.
- Data-driven mentality (Experiment and Optimize!)
- Willingness to work as a team.
Why Should You Work for AdPushup?
At AdPushup, we have:
- A culture of valuing our employees and promoting an autonomous, transparent, and ethical work environment.
- Talented and supportive peers who value your contributions.
- Challenging opportunities: learning happens outside the comfort-zone and that’s where our team likes to be – always pushing the boundaries and growing personally and professionally.
- Flexibility to work from home: We believe in work & performance instead of measuring conventional benchmarks like work-hours.
- Plenty of snacks and catered lunch.
- An attractive and equitable package with ESOPs on the table.
- Transparency: open, honest and direct communication with co-workers and business associates.
Kwalee is one of the world’s leading multiplatform game publishers and developers, with well over 750 million downloads worldwide for mobile hits such as Draw It, Teacher Simulator, Let’s Be Cops 3D, Airport Security and Makeover Studio 3D. Alongside this, we also have a growing PC and Console team of incredible pedigree that is on the hunt for great new titles to join TENS!, Eternal Hope, Die by the Blade and Scathe.
We have a team of talented people collaborating daily between our studios in Leamington Spa, Bangalore and Beijing, or on a remote basis from Turkey, Brazil, the Philippines and many more places, and we’ve recently acquired our first external studio, TicTales which is based in France. We have a truly global team making games for a global audience. And it’s paying off: Kwalee has been recognised with the Best Large Studio and Best Leadership awards from TIGA (The Independent Game Developers’ Association) and our games have been downloaded in every country on earth!
Founded in 2011 by David Darling CBE, a key architect of the UK games industry who previously co-founded and led Codemasters for many years, our team also includes legends such as Andrew Graham (creator of Micro Machines series) and Jason Falcus (programmer of classics including NBA Jam) alongside a growing and diverse team of global gaming experts. Everyone contributes creatively to Kwalee’s success, with all employees eligible to pitch their own game ideas on Creative Wednesdays, and we’re proud to have built our success on this inclusive principle. Could your idea be the next global hit?
What’s the job?
As an Associate Product Manager you will assist the team in defining the right features and content to build, help to measure the impact of those additions to the game and stay on top of what our competitors are doing so we are never caught by surprise if the market changes.
What you tell your friends you do
“I am the compass that helps the team navigate towards their destination”
What you will really be doing
-
Support the work done on a game by coordinating with development and publishing teams to help make sure communication and alignment on our direction is strong
-
Manage the creation of insights projects with our Analytics team and Insights dept to help support
-
Measure a games results and use game data, industry data, our Insights team and internal tools to improve those results
-
Analyse competitors and market trends that can have an impact on your games success and be prepared to react to changes in the status quo
How you will be doing this
-
You’ll be part of an agile, multidisciplinary and creative team and work closely with them to ensure the best results.
-
You'll think creatively and be motivated by challenges and constantly striving for the best.
-
You’ll work with cutting edge technology, if you need software or hardware to get the job done efficiently, you can get it.
Team
Our talented team is our signature. We have a highly creative atmosphere with more than 150 staff where you’ll have the opportunity to contribute daily to important decisions. You’ll work within an extremely experienced, passionate and diverse team, including David Darling and the creator of the Micro Machines video games.
Skills and requirements
-
At least 2 years of experience in a relevant role (e.g. Insights, Data Analysts, Production, Product Management) within the gaming industry.
-
Business mindset and understanding of commercial thinking
-
Willingness to drive results and deadlines based on targets and KPIs
-
A creative spark and familiarity with high-quality games and what it takes to make them fun
-
Passion for games and knowledge of industry trends and key players
-
Strong communication skills, both written and verbal, with excellent interpersonal skills
-
Highly organized, with strong attention to detail
Desirable
-
Experience in typography or font design
-
Coding / prototyping skills.
-
Skills in animation, motion design and/or special effects
-
Experience of mobile game live ops, A/B testing and telemetry.
We offer
-
We want everyone involved in our games to share our success, that’s why we have a generous team profit sharing scheme from day 1 of employment
-
In addition to a competitive salary we also offer private medical cover and life assurance
-
Creative Wednesdays! (Design and make your own games every Wednesday)
-
20 days of paid holidays plus bank holidays
-
Hybrid model available depending on the department and the role
-
Relocation support available
-
Great work-life balance with flexible working hours
-
Quarterly team building days - work hard, play hard!
-
Monthly employee awards
-
Free snacks, fruit and drinks
Our philosophy
We firmly believe in creativity and innovation and that a fundamental requirement for a successful and happy company is having the right mix of individuals. With the right people in the right environment anything and everything is possible.
Kwalee makes games to bring people, their stories, and their interests together. As an employer, we’re dedicated to making sure that everyone can thrive within our team by welcoming and supporting people of all ages, races, colours, beliefs, sexual orientations, genders and circumstances. With the inclusion of diverse voices in our teams, we bring plenty to the table that’s fresh, fun and exciting; it makes for a better environment and helps us to create better games for everyone! This is how we move forward as a company – because these voices are the difference that make all the difference.
-
Job Title - Game Economy Designer
-
Reports Into - Head of Casual games
-
Location - Hybrid/ Bangalore
A Little Bit About Kwalee….
Kwalee is one of the world’s leading multiplatform game developers and publishers, with well over 900 million downloads worldwide for mobile hits such as Draw It, Teacher Simulator, Let’s Be Cops 3D, Airport Security and Makeover Studio 3D. We also have a growing PC and Console team of incredible pedigree that is on the hunt for great new titles to join TENS!, Eternal Hope, Die by the Blade and Scathe.
What’s In It For You?
-
We want everyone involved in our games to share our success, that’s why we have a generous team profit-sharing scheme from day 1 of employment
-
In addition to a competitive salary, we also offer private medical cover and life assurance
-
Creative Wednesdays! (Design and make your own games every Wednesday)
-
20 days of paid holidays plus bank holidays
-
A hybrid model is available depending on the department and the role
-
Relocation support available
-
Great work-life balance with flexible working hours
-
Quarterly team building days - work hard, play hard!
-
Monthly employee awards
-
Free snacks, fruit and drinks
Are You Up To The Challenge?
As a Game Economy Designer, you will be responsible for finding the optimal balance in our games of them being Free to Play but Beneficial to Spend, helping to make sure our game economy is healthy and doesn’t get out of hand over time.
Your Team Mates
As a team of economists, our team knows how to simulate a healthy, vibrant economy. Through their understanding of consumer psychology and behavioural science, they help strike a balance between fun and challenge for all our Kwalee games.
What Does The Job Actually Involve?
-
Working closely with designers and the analytics team to develop the right inputs, and measurements for evaluating a game's economic patterns.
-
Creating models for various interpretations of the game economy and forecasting player behaviours to find the right global maxima approach.
-
Collaborate with the Art Leads to find the right information hierarchy and UI conventions to get information across to the user in a tone and style appropriate to each game.
-
Working with the analytics department to understand the results of your work and the impact it has on player behaviour.
-
From paper to playable you will be able to visualise the desired UX, both in UX tools or in Unity.
-
Providing feedback based on your expertise on a wide range of games.
Your Hard Skills
-
A minimum of 3 years experience in an economy design or balancing role within gaming.
-
Can create models in industry standard tools to model player behaviours and the resultant economic impacts of those.
-
Can devise the parameters and measurements for effective AB testing of game economy variations.
-
Strong written and verbal communication skills.
-
Ability to work creatively in a demanding team environment.
-
Absolute passion for playing and making video games, especially mobile games.
-
Strong creative ideas and imagination, able to entertain players with challenges, humour, surprises and fun.
-
Positive attitude, self-driven and able to work alone or as part of a team.
Your Soft Skills
Kwalee has grown fast in recent years but we’re very much a family of colleagues. We welcome people of all ages, races, colours, beliefs, sexual orientations, genders and circumstances, and all we ask is that you collaborate, work hard, ask questions and have fun with your team and colleagues.
We don’t like egos or arrogance and we love playing games and celebrating success together. If that sounds like you, then please apply.
A Little More About Kwalee
Founded in 2011 by David Darling CBE, a key architect of the UK games industry who previously co-founded and led Codemasters, our team also includes legends such as Andrew Graham (creator of Micro Machines series) and Jason Falcus (programmer of classics including NBA Jam) alongside a growing and diverse team of global gaming experts.
Everyone contributes creatively to Kwalee’s success, with all employees eligible to pitch their own game ideas on Creative Wednesdays, and we’re proud to have built our success on this inclusive principle.
We have an amazing team of experts collaborating daily between our studios in Leamington Spa, Lisbon, Bangalore and Beijing, or on a remote basis from Turkey, Brazil, Cyprus, the Philippines and many more places around the world. We’ve recently acquired our first external studio, TicTales, which is based in France.
We have a truly global team making games for a global audience, and it’s paying off: - Kwalee has been voted the Best Large Studio and Best Leadership Team at the TIGA Awards (Independent Game Developers’ Association) and our games have been downloaded in every country on earth - including Antarctica!
Job description:
- Selecting features, building and optimizing classifiers using machine learning techniques
- Mining data as and when required
- Enhancing data collection procedures to include information that is relevant for building analytic systems
- Processing, cleansing, and verifying the integrity of data used for analysis
- Doing ad-hoc analysis and presenting results in a clear manner
- Creating automated anomaly detection systems and constant tracking of its performance
- Efficient stakeholder management
Skills and Qualifications
- Excellent understanding of machine learning techniques and algorithms, such as k-NN, Naive Bayes, SVM, Decision Forests, etc.
- Good applied statistics skills, such as distributions, statistical testing, regression, etc.
- Experience with common data science toolkits.
- Great communication skills
- Experience with data visualisation tools
- Proficiency in using query languages such as SQL
- Good scripting and programming skills
- Data-oriented personality
- B.Tech, M.Tech, B.S., M.S., MBA
Requirement / Desired Skills
Data Scientist -- Data mining skills , SQL, Advanced ML Techniques, NLP (natural Language Processing)
Grow Your Staff is looking for a Digital Data Analyst for an award-winning growth agency firm in Australia. The position is a part-time remote opportunity.
The role will have excellent growth opportunities. You will be directly working with the entrepreneur from 8 AM - 5 PM IST (2 Days/Week) (Tentative to change based on requirement).
Experience required- 3-6 years
CTC- 4.2-7.2 LPA
About the client
The client is an award-winning growth agency firm from Australia. They help brands be heard by cutting through the noise and getting networked.
They are looking for a part-time Digital Data Analyst who is proficient in handling client dashboards, advertising campaigns, and conducting A/B tests. If you enjoy working in a fast-paced environment and taking initiative toward building an innovative product, this is the right opportunity for you.
Responsibilities
- Responsible for the creation of all new client reporting dashboards (Need to work with client/team to know and understand their needs.)
- Responsible for supporting digital analysis, data insights, reporting, and training
- Would be generating weekly reports with key data insights for clients/team
- Would work alongside the Performance Director for reporting, and closely with a senior associate
- Design and conduct A/B tests in collaboration with the team
- Analyze digital UX and identify areas of friction for users
- Prepare and visualize data from a variety of sources such as Google Analytics, advertising campaign data, and CRM data
Requirements
- Proficiency in/ Experience with:
- Google Analytics, Advertising Campaign, and CRM Data
- Analyzing digital UX
- Conducting A/B tests
- Experience with Data visualization - Microsoft Excel and/or Tableau /Google Data Studio
Qualifications
- Bachelor's degree or Master’s degree in Business, a related discipline, or equivalent.
- Excellent verbal, written, and interpersonal skills
- Exceptional analytical and problem-solving aptitude
- Excellent communication skills
Follow us on Instagram for updates: https://www.instagram.com/growyourstaff/
Manage day-to-day landing page optimization and testing of your client accounts. To you, landing page optimization is never finished.
- Create, execute, and refine new testing strategies that directly address client goals and challenges (ex: creative, landing pages, product features).
- Coordinate with design and engineering teams to ensure smooth communication and implementation of testing strategies.
- Event tracking, A/B testing, and data analysis are part of your process to inform further optimization and improvements.
- Advise and assist our team in planning and executing the delivery of our product vision.
- Bachelor's degree in engineering/marketing/relevant field and 2 years or more experience in CRO.
Functional Competencies
- A/B Testing software
Our client belongs to a reputed 125-year-old group of businesses in multiple locations with a turnover of $4 billion. It is one of the fastest growing brands in the packaged food category committed to adhering to the highest health and safety standards.
It has a diversified range of products in various categories like dairy and snacks. It is also a supplier to the leading institutional buyers like Mother Dairy, Walmart, Grofers, Spencers, Amazon and Big Basket.
The group has earned the recognition of "A Great Place to Work at" and the “Best Employer” tag as well.
What you will do:
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
- Driving the sales performance of all the 3rd party e-commerce platforms & market places
- Overseeing or directly managing digital marketing channels across PPC, SEO, display, affiliates and email marketing and social media
- Managing all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
- Working with developers to improve website performance and overseeing website uploads and landing pages development
- Analysing various data in order to deliver data driven strategies in order to deliver top performance and achieve predesigned KPIs
- Working closely with demand planning and warehousing teams in order to ensure smooth order fulfilment
Desired Candidate Profile
What you need to have:- A degree in Marketing, Business Administration
- Prior experience in a similar role for at least 4 years in performance marketing in consumer products
- A solid understanding of e-commerce frameworks
- A self-starter mentality with the ability to manage multiple projects in a fast-paced working environment
- A high level of attention to detail including proven ability to manage multiple, competing priorities simultaneously
- Excellent communication skills
● Understanding user behavior and performing root-cause analysis of changes in data trends
to identify corrections or propose desirable enhancements in product & across different
verticals
● Excellent problem solving skills and the ability to make sound judgments based on trade-offs for different solutions to complex problem constraints
● Defining and monitoring KPIs for product/content/business performance and identifying
ways to improve them
● Should be a strong advocate of data driven approach and drive analytics decisions by doing user testing, data analysis, and A/B testing
● Help in defining the analytics roadmap for the product
● Working with stakeholders, including Customer Support team, Customer Success team and senior executive management to address customer/product problems effectively.
● Providing regular reports to the management on product performance and issues.
● Managing prioritization and trade-offs between customer experience, business impact and product performance.
● Working with the PM team during the sprint releases to help enhance the product with
long-term solutions for product issues.
● Driving the collection of new data that would help build the next generation of algorithms
(E.g. audience segmentation, contextual targeting)
● Explain trends across data sources, potential opportunities for growth or improvement, and data caveats for descriptive, diagnostic, predictive (including forecasting), and prescriptive data projects
● Develop user archetypes and build dashboards to demonstrate their usage patterns
● Capture and document data user stories, use cases, and workflows
product insights that will drive product
strategy and roadmap
Develop dashboards and define metrics that
inform success for the Product Team
Help design, execute and evaluate A/B tests to
improve the user journey
Explore large, complex, and loosely defined
datasets to create actionable insights
Facilitate changes to product features to
improve competitive position and optimal
product performance. Work collaboratively with various teams
including marketing, business, UX, customer
support and engineering teams etc.
1-3 years of analyst experience at a product
company. Undergraduate degree from Tier 1 Colleges (IIT
/ BITS / NIT)
Comfortable diving into data and deriving
tangible insights
Experience with product analytics tools like
Amplitude/Clevertap, and data visualization
tools like PowerBI/Tableau is a plus
Experience with running A/B tests and
experiments
Prior Startup and Fintech experience is a plus
Prior startup experience is a plus
- Designing pipelines to send automatic emails, optimizing bidding and ad spent.
- Running A/B and multivariate tests to iterate through new ideas.
- Reporting and Dashboards: Managing Weekly, monthly, and quarterly reports on core metrics.
- Automating routine reporting to dashboards with advanced filtering and deep-dive capabilities.
- Making sense of data, presenting a perspective. Investigating if something doesn't make sense.
- Analyzing and sharing insights on trends by drilling down into various dimensions.
- Providing actionable data-driven recommendations to stakeholders’ business questions
- Collaborating well with others, knowing that better solutions come from working together
- Pushing for continuous improvement to existing processes and looking for ways to continue to evolve reporting as the company/ business evolves.
- Technical Excellence - Hands-on with various digital marketing platforms and tools
- Knowledge of working from conceptualizing ads, to measuring ROI.
- Insatiably curious & Strong analytical acumen
- Someone who can take risks, and learn quickly from your mistakes
- Obsessed with putting the best-in-class systems in place.
Mosaic is looking for a Senior Executive in Ecommerce.
Managing efforts across all marketplaces. Revenue numbers across these channels would be your primary KPI. You would also be expected to oversee and manage the operational aspects.
Responsibilities
- Define, develop and constantly optimize digital solutions to meet the goals and KPIs by developing and A/B Testing campaign strategies, landing pages & pricing strategies
- Maintain the online listing sheet for the brand and make updates as products are added,prices are changed etc.
- Audit all online listings on a weekly basis and ensure that changes are made if there areany errors.
- Develop strong relationships with various Ecommerce Portals representatives to help drive sales
- Keep collecting data for platforms e.g. top selling products, competitor performance,advertising mechanisms etc.
- As the Ecommerce Specialist you will own our objective to ensure our products and assets are created and deployed perfectly across retailer websites such as Amazon, Ocado, Tesco and our products featured on our own Beauty and Personal Care brand websites.
- Coordinate with the Logistics team to ensure proper supply at different warehouses
- Work with the Design team to help develop best in class advertising creatives
Requirements
- Lots of drive and comfortable with A/B testing multiple approaches to get the end result
- Expected to work as an individual contributor
- Strong interpersonal skills to work with cross functional teams
- Ability to work under deadlines and manage multiple projects at once & thrive in an unstructured environment
- Ability to cater product pitch to the specific target audience, and getting the best communication out to drive sales.
Product Manager
Compensation - ₹18.0L - ₹35.0L
Experience - 5.0 - 7.0 Year(s) : Min 5 yrs of Solid Product management Experience
Location - Bangalore / Mumbai
Working days - 5
Qualification - B.Tech/B.E.
Requirements:
- Candidates shall be working in a product/internet consumer firm and only B2B Product Firms (Not B2C)
- Candidates shall be a full time MBA from a tier1 Institutes
- Candidates shall have experience in Road-mapping, goal setting, managing project execution, A/B testing, UI/UX wire-framing, defining product roll-out strategy.
Responsibilities:
- Own delivery of product initiatives and releases Lead ideation, development, launch, testing, and iteration of new features Translate high-level conceptual product ideas into clearly defined product specifications.
- Collaborate with design, engineering, marketing, and sales to drive the product development process
- Define and execute the LEAD School product vision, priorities and roadmap
- Collaborate with engineering to determine the best technical implementation of the product features by Using your skill on PRD, wireframe, mind map, trello and etc.
- Use data and metrics to help inform roadmap and product decisions to help better acquire, convert and retain users
- Define user stories and product requirements that both reflect and anticipate the needs of LEAD School broad user base Proactively engage with LEAD School users in user research and to identify market opportunities
- Understand the competitive landscape and evaluate market trends to better inform product roadmap.
Skills and Qualifications:
- 3+ years’ experience in a product management role within a B2B software company Experienced being the product owner in agile product teams
- Experience with A/B testing and using data to inform product decisions
- Technical enough to work effectively with engineers to decide on different product paths Design-capable enough to work effectively with designers to decide on good platform UI/UX choices
- Strong prototyping and wireframing skills using tools like Balsamiq, Moqups etc.
- Experienced in managing product backlogs and priorities based on user research and collaborating with internal stakeholder
- Effective decision maker and can help teams understand rationale and reasons for the product decisions and roadmap direction
- Thrive in a fast-paced startup environment
- Self-starter, independent and excellent at driving teams and projects
- Excellent communication skills at all level’s small groups, large groups, and with executives
Our client is a disruptive performance marketing agency with a data-driven approach adding impetus to its client's growth. The agency has developed two proprietary tools that enables them to execute large scale marketing campaigns. Atomated media buying, centralized data tracking, business intelligence reports and personalized ads are the major services offered to the clients.
- Understanding client goals, creating and executing strategies to exceed these goals.
- Preparing and analysing of performance reports & review with clients.
- Providing strategic insights on the landing page, ad creative etc.
- Analysing performance of digital campaigns across the level; providing tactical recommendations for increased performance.
- Assisting in identifying opportunities that are most effective at driving conversions, revenue, ROI, and scale across Digital Marketing programs.
- Measuring the success of campaigns using appropriate key performance indicator (KPI) classifications – impressions, clicks, CTR, CPC, CPA, CPM, conversions.
- Reviewing and analysing results from current program offerings & suggesting changes and enhancements to help increase conversions, revenue and ROI.
- Assisting in training on tactical processes and best practices to Digital Analyst(s).
- Attending and participating in all relevant meetings.
- Collecting, reporting, analysing and interpreting the digital analytics data to drive decision making and improve its digital products.
- Creating case studies on the work.
- Researching, building frameworks and innovating the offering portfolio of the company.
- Establishing thought leadership by contributing articles towards the official.
- Managing projects related to digital analytics from start to finish including data integration, report and dashboard automation, product analytics and insight, data collection, and product optimisation
- In depth knowledge of Google Adwords, Facebook Ads and Google Analytics.
- Ability to multitask in a fast paced environment.
- A firm believer in stats and can weave stories around numbers.
- Aggressive about meeting goals & timelines.
- Editorial experience is a plus.
- Strong writing and creativity skills.
- Detail-oriented, takes initiative.
- Able to effectively work independently, or at times as part of a team.
- Strong working knowledge of Microsoft Office, specifically Word, Excel and PowerPoint is a must.
- Excellent problem solving and analytical skills and combine creativity with strong quantitative skills.
- Above 80% in class 10th & 12th Maths score.
- BE/ BTech - Should be from Tier 1/ Tier 2 college
Key Skill Set
- Working knowledge of Marketing Cloud and Salesforce CRM. 4- 6 years of experience in marketing analytics and proven track record of solving marketing use cases.
- Expert on Marketing Cloud – Journey builder, content builder, email studio, social studio and automation studio.
- Knowledge in Marketing cloud connector, data extensions, APU integration with external systems.
- Knowledge of HTML/CSS and AMPscript.
- Understanding of data analysis, trend spotting and technology in Digital space.
- Strong written & verbal communication skills.
- Skilled in problem solving, planning, as well as being able to adapt to new environments.
- Marketing Cloud Certification is a Plus.
Key Responsibility Areas:
- Implement B2C marketing journeys and communications via Salesforce Marketing Cloud.
- Design Customer Journeys and automations using Journey builder and automation studio.
- Design, proof-read, send and monitor campaigns.
- Drive Personalization.
- A/B Testing.
- Build analytics reports and dashboards to provide visibility into marketing campaigns, email/sms results and measure effectiveness.
- Analyze, listen and plan actions on various social media channels using Social studio.
- Ability to translate Business requirement into technical requirements.
- Work closely with the Sales & Product Teams and execute campaigns to meet business objectives.
- Monitor impact of each campaign on key site metrics and report to stakeholders, on a regular basis.
Behavior Labs team:
The Behavior Labs team sits at the centre of the company and curates the Mia coach, that produces the content and insights to bring about behavior change. It pushes out to enterprise users, insights about expected performance behavior during a business period. It enables enterprises to influence the behaviors of sales personnel from encouraging early starts to push for lightning finishes. It guides enterprises on how to monitor and manage the behavioural journey that would lead to positive outcomes. Thousands of sales and customer service personnel across the globe are influenced and nudged towards behavior change that results in better performance outcomes.
The behavior lab has two key tasks – use the latest thinking in the space of BE and employee performance to enable specific user groups performance and developing a holistic understanding of the user and mining those insights to consistently fine tune the product. This team contributes towards the development of the digital design interface through which users view the nudge. The team also prepares behavioral analytics decks for clients on a regular basis.
We are looking for a new age candidate for the position of a Behavioral Researcher to work in an environment that is in the frontier of using human behavioural understanding and technology to influence behavior change amongst enterprise workers.
Key responsibilities will include:
- Generating insights about behavior from a range of data sources; developing testable propositions
- Conducting original research (e.g. small-scale experiments; feasibility studies to test interventions, qualitative research); analysing quantitative and qualitative data. Understand the trade-offs between different research methods (i.e. quant vs qual, survey vs experiment, A/B tests etc.).
- Action the use of behavioral science concepts into the development of the nudge engine. Keep a continuous watch on new developments in the BE field to adopt and apply into product design.
- Use behavioural science to create contextual information, communication ideas that can influence action amongst user groups and drive them towards a behavioural journey.
- Be intellectually curious and open to innovation but maintain objectivity to ensure that the focus remains on the scientific foundation in which the product is built.
- Good communication and influencing skills, both verbal and written, for a product development & customer facing audience. Specifically, the ability to communicate to these audiences in industry language.
- This role requires a person with curiosity and a passion for inquiry, comfort with ambiguity, and an entrepreneurial/learning mindset. Self-motivated and flexible, this person will be adept at both creative and analytical thinking.
- This is a highly collaborative role which requires the ability to work across the organisation’s product & design teams to develop appropriate ways to bridge the intention – action gap amongst users.
As a CRO specialist you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.
The ideal candidate would be extremely data-driven and makes design tweaks based on user behavior to improve conversions. An experience in creating UI/UX wireframes would be a plus
Responsibilities and Duties
Use qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate.
Establish web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel. Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages.
To understand the "WHY" behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.
Define and maintain overall optimization program (site and e commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results.
Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).
Coordinate with developers, analysts, and researchers to drive projects forward.
Required Experience, Skills and Qualifications
Prior experience of 1+ years of optimizing user experience/digital marketing campaigns/email campaigns/or anything that directly impacts revenue generated by the website.
Prior experience in a customer facing role or equivalent history of increasing customer satisfaction with excellent presentation skills
Conversant and able to use marketing platforms and tools that can measure and drive marketing programs and conversions; examples include Google Analytics, VWO, Adobe Target, Click-tale, Adobe Analytics, Tag management solutions, Tag audit solution, Optimizely, Google Optimize, and/ or similar tools.
Understanding best practices for UI and UX for websites
Understand of how E-commerce website work(what is ROI, AOV, Conversion Rate etc.)
Experience with research tools including HotJar, CrazyEgg, LuckyOrange/ heatMaps/ poll/ survey Zarget or other similar tools will be a plus
Experience with multichannel media campaigns including a working knowledge of paid search, testing ad text and landing pages Optimization, SEO will be a plus
Prior experience working in diverse client portfolio
Benefits
5 Day working
Flexible work from home policy
‘No Leaves’ Policy: we trust people in getting work done
Company sponsored team outing and parties
Company sponsored lunch
No dress code
Salaries at par and above the industry standards
Great Learning and growth opportunities
Opportunities to travel onsite (Australia US,UK, South Africa) to meet and work with clients personally
Diverse and exciting client portfolio of internationally renowned brands
