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Google Ads Performance Marketer
Google Ads Performance Marketer
Dino Ventures's logo

Google Ads Performance Marketer

HR Ventures's profile picture
Posted by HR Ventures
0 - 2 yrs
₹3L - ₹8L / yr
Bengaluru (Bangalore)
Skills
Google Adwords
Lead Generation
Mobile App Marketing
skill iconGoogle Analytics
Marketing Strategy
Copy Writing

About the role

We're a lean, fast-moving startup building consumer mobile apps across matrimonial, health, and dating verticals. We're looking for a hands-on performance marketer to own and scale our Google Ads channels, drive quality installs and in-app conversions, and squeeze maximum efficiency from every rupee spent.

What you'll do

  • Plan, launch, and optimize App campaigns (UAC/AC) across Google Ads to hit install/purchase volume and CPI/CPA targets
  • Own budget allocation, bidding strategy (tCPA, tROAS, maximize conversions), and daily performance monitoring
  • Drive down cost-per-install and cost-per-quality-user while scaling spend profitably
  • Set up and optimize conversion tracking, deep events, and value-based bidding
  • Run creative testing at scale — feed the algorithm fresh video, image, and text assets and iterate on winners
  • Analyze funnel performance from install → activation → retention → monetization, and feed insights back into targeting and creative
  • Report on key metrics and make data-backed scaling decisions

Must-have skills

  • Google Ads (App campaigns / UAC), Google Ads Editor
  • Mobile app performance marketing (iOS + Android)
  • Conversion tracking & event optimization (Firebase, Google Analytics 4)
  • Bidding strategies: tCPA, tROAS, maximize conversions
  • Strong analytics — Excel/Sheets, cohort and funnel analysis
  • Creative brief writing and creative-performance testing

Good-to-have

  • ASO fundamentals
  • MMP experience — AppsFlyer, Adjust, or Branch
  • SKAN / iOS 14+ measurement
  • Experience with vernacular / Tier 2+ India audiences
  • SQL or dashboarding (Looker Studio, etc.)

You'll thrive here if

  • You're numbers-obsessed and let data drive decisions
  • You move fast, test relentlessly, and own outcomes end-to-end
  • You've scaled app-first campaigns at meaningful budgets


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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Dino Ventures

Founded :
2024
Type :
Product
Size :
20-100
Stage :
Bootstrapped

About

At IndiDino, we are building Bharat-focused products for a billion people with the goal of creating a net positive impact. We are driven by a simple mission — to create meaningful products that solve real problems at scale and improve the lives of people across India. By combining innovation, technology, and a deep understanding of Bharat, we aim to build solutions that empower communities and create lasting value. 

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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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