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Growth Marketing Manager
Growth Marketing Manager

Growth Marketing Manager at Brainstorm Force · Remote only · 3 - 9 years · ₹8L - ₹20L / yr · Bootstrapped · Remote only · Posted 28 Aug 2026

Brainstorm Force's logo

Growth Marketing Manager

Deepali Khadye's profile picture
Posted by Deepali Khadye
3 - 9 yrs
₹8L - ₹20L / yr
Remote only
Skills
Product Marketing
SaaS
Wordpress
Digital Marketing
Search Engine Optimization (SEO)
Advertising
Content Marketing
Email Marketing
Affiliate marketing
skill iconGoogle Analytics
SEMRush
Growth Marketing

As a Growth Marketing Manager, you’ll own the growth of one or more products within the Brainstorm Force ecosystem.

Your responsibility isn’t simply to manage marketing channels.

Your responsibility is to identify growth opportunities, prioritize the highest-impact initiatives, run experiments, and improve key business metrics like traffic, conversions, customer acquisition, activation, retention, and revenue.

This role combines strategy with execution.

One day you may be analyzing funnel data and identifying a growth bottleneck.

The next day you may be launching a campaign, improving a landing page, reviewing onboarding emails, or working with Product and Design to improve activation.

You’ll have the freedom to identify opportunities, test ideas, measure results, and scale what works.


Why You’ll Love Working With Us:

  • Remote work
  • Competitive pay
  • Flexible working hours
  • Paid time off
  • Parental leave
  • Allowances for setting up workspace
  • Excellent work-life balance
  • Career growth opportunities


What You’ll Own:


Growth Strategy

  • Own the growth of one or more products.
  • Identify growth opportunities across the entire customer journey.
  • Build quarterly growth plans aligned with business goals.
  • Prioritize initiatives based on expected business impact rather than effort alone.
  • Balance short-term wins with long-term growth initiatives.


Customer Acquisition

  • Develop and optimize acquisition strategies across:
  • Organic Search (SEO)
  • Paid Advertising
  • Content Marketing
  • Email Marketing
  • Affiliate Marketing
  • Creator & Influencer Partnerships
  • Referral Programs
  • Community Marketing
  • You’ll decide where to invest-not because it’s your favorite channel, but because it creates the biggest business impact.


Funnel Optimization:

  • Own and improve the complete customer journey. Including:
  • Visitor → Signup
  • Signup → Activation
  • Free → Paid
  • Cart Recovery
  • Upsells & Cross-sells
  • Retention
  • Expansion
  • Identify bottlenecks.
  • Build hypotheses.
  • Run experiments.
  • Measure results.
  • Repeat.


Experimentation:

  • You’ll continuously improve product growth by running structured experiments.Examples include:
  • Landing pages
  • Pricing pages
  • Checkout flows
  • Email sequences
  • Product onboarding
  • In-app messaging
  • CTAs
  • Feature positioning
  • Promotional campaigns
  • Success isn’t measured by the number of experiments you launch.It’s measured by the business impact they create.


Analytics & Decision Making:

  • Use data to identify opportunities and guide decisions.You’ll regularly work with:
  • GA4
  • Looker Studio
  • Microsoft Clarity / Hotjar
  • Search Console
  • Ahrefs / Semrush
  • CRM & Email Platforms
  • Product Analytics
  • You’ll be expected to connect marketing data with business outcomes-not simply report metrics.


Product Marketing:

  • Work closely with Product, Design and Engineering teams to:
  • Launch new features
  • Improve messaging
  • Increase feature adoption
  • Improve onboarding
  • Improve activation
  • Increase customer retention


Partnerships & Community:

  • Collaborate with:
  • Affiliates
  • Creators
  • Agencies
  • Hosting companies
  • Strategic partners
  • Build campaigns that create long-term growth-not just one-off promotions.


Leadership:

  • Mentor junior marketers.
  • Write clear briefs.
  • Prioritize work.
  • Coordinate cross-functional execution.
  • Maintain high execution standards.


What We’re Looking For:

  • 4-7 years of experience in Growth Marketing, Product Marketing, or Digital Marketing within SaaS, software, subscription, or product-led businesses.
  • Experience owning business metrics-not just marketing activities.
  • Strong understanding of growth funnels and customer journeys.
  • Comfortable making decisions using data.
  • Strong prioritization and problem-solving skills.
  • Experience planning and executing experiments.
  • Experience working across multiple acquisition channels.
  • Excellent communication and copywriting skills.
  • Comfortable working cross-functionally with Product, Design, Engineering, Support, and Sales.
  • Strong understanding of:

-CAC

-LTV

-ROAS

-Conversion Rates

-Attribution

-Activation

-Retention

-Funnel Analysis


Good-to-Have Qualities:

  • WordPress ecosystem experience.
  • SaaS product marketing experience.
  • Product-led growth (PLG) experience.
  • Affiliate or Creator marketing experience.
  • AI workflow automation experience.
  • Community-building experience.


You’ll Thrive Here If…

  • You naturally ask questions like:
  • Why aren’t users upgrading?
  • Where is revenue leaking?
  • What’s preventing activation?
  • Should we improve acquisition or conversion first?
  • Which experiment gives us the highest ROI?
  • What is the biggest bottleneck in this funnel?
  • You enjoy solving business problems-not simply managing marketing channels.


What Success Looks Like:

  • Within your first 90 days, we’d expect you to:
  • Understand one or more products and their customer journeys.
  • Identify the biggest growth opportunities.
  • Launch meaningful experiments.
  • Improve one or more key growth metrics.
  • Contribute measurable business impact.


KPI’s:

  • Success in this role is measured by business outcomes, including:
  • Product Revenue Growth
  • Qualified Traffic Growth
  • Signup Growth
  • Trial-to-Paid Conversion
  • Funnel Conversion Rates
  • Customer Acquisition Cost (CAC)
  • Return on Ad Spend (ROAS)
  • Activation Rate
  • Customer Retention
  • Affiliate & Partnership Revenue
  • Experiment Success Rate
  • Marketing-attributed Revenue


Read more
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About Brainstorm Force

Founded :
2009
Type :
Product
Size :
100-500
Stage :
Bootstrapped

About

We started Brainstorming around March 2009 to help over clients ranging from small scale business & SMEs to Fortune 500 companies with complete digital marketing and design services. We ask the right questions which make it easy to understand the specific details of your project. Satisfying your needs is our sole focus and that is why we work with you, your needs, and your problems to deliver results successfully.
Read more

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Deepali Khadye
Posted by Deepali Khadye
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As a Growth Marketing Manager, you’ll own the growth of one or more products within the Brainstorm Force ecosystem.

Your responsibility isn’t simply to manage marketing channels.

Your responsibility is to identify growth opportunities, prioritize the highest-impact initiatives, run experiments, and improve key business metrics like traffic, conversions, customer acquisition, activation, retention, and revenue.

This role combines strategy with execution.

One day you may be analyzing funnel data and identifying a growth bottleneck.

The next day you may be launching a campaign, improving a landing page, reviewing onboarding emails, or working with Product and Design to improve activation.

You’ll have the freedom to identify opportunities, test ideas, measure results, and scale what works.


Why You’ll Love Working With Us:

  • Remote work
  • Competitive pay
  • Flexible working hours
  • Paid time off
  • Parental leave
  • Allowances for setting up workspace
  • Excellent work-life balance
  • Career growth opportunities


What You’ll Own:


Growth Strategy

  • Own the growth of one or more products.
  • Identify growth opportunities across the entire customer journey.
  • Build quarterly growth plans aligned with business goals.
  • Prioritize initiatives based on expected business impact rather than effort alone.
  • Balance short-term wins with long-term growth initiatives.


Customer Acquisition

  • Develop and optimize acquisition strategies across:
  • Organic Search (SEO)
  • Paid Advertising
  • Content Marketing
  • Email Marketing
  • Affiliate Marketing
  • Creator & Influencer Partnerships
  • Referral Programs
  • Community Marketing
  • You’ll decide where to invest-not because it’s your favorite channel, but because it creates the biggest business impact.


Funnel Optimization:

  • Own and improve the complete customer journey. Including:
  • Visitor → Signup
  • Signup → Activation
  • Free → Paid
  • Cart Recovery
  • Upsells & Cross-sells
  • Retention
  • Expansion
  • Identify bottlenecks.
  • Build hypotheses.
  • Run experiments.
  • Measure results.
  • Repeat.


Experimentation:

  • You’ll continuously improve product growth by running structured experiments.Examples include:
  • Landing pages
  • Pricing pages
  • Checkout flows
  • Email sequences
  • Product onboarding
  • In-app messaging
  • CTAs
  • Feature positioning
  • Promotional campaigns
  • Success isn’t measured by the number of experiments you launch.It’s measured by the business impact they create.


Analytics & Decision Making:

  • Use data to identify opportunities and guide decisions.You’ll regularly work with:
  • GA4
  • Looker Studio
  • Microsoft Clarity / Hotjar
  • Search Console
  • Ahrefs / Semrush
  • CRM & Email Platforms
  • Product Analytics
  • You’ll be expected to connect marketing data with business outcomes-not simply report metrics.


Product Marketing:

  • Work closely with Product, Design and Engineering teams to:
  • Launch new features
  • Improve messaging
  • Increase feature adoption
  • Improve onboarding
  • Improve activation
  • Increase customer retention


Partnerships & Community:

  • Collaborate with:
  • Affiliates
  • Creators
  • Agencies
  • Hosting companies
  • Strategic partners
  • Build campaigns that create long-term growth-not just one-off promotions.


Leadership:

  • Mentor junior marketers.
  • Write clear briefs.
  • Prioritize work.
  • Coordinate cross-functional execution.
  • Maintain high execution standards.


What We’re Looking For:

  • 4-7 years of experience in Growth Marketing, Product Marketing, or Digital Marketing within SaaS, software, subscription, or product-led businesses.
  • Experience owning business metrics-not just marketing activities.
  • Strong understanding of growth funnels and customer journeys.
  • Comfortable making decisions using data.
  • Strong prioritization and problem-solving skills.
  • Experience planning and executing experiments.
  • Experience working across multiple acquisition channels.
  • Excellent communication and copywriting skills.
  • Comfortable working cross-functionally with Product, Design, Engineering, Support, and Sales.
  • Strong understanding of:

-CAC

-LTV

-ROAS

-Conversion Rates

-Attribution

-Activation

-Retention

-Funnel Analysis


Good-to-Have Qualities:

  • WordPress ecosystem experience.
  • SaaS product marketing experience.
  • Product-led growth (PLG) experience.
  • Affiliate or Creator marketing experience.
  • AI workflow automation experience.
  • Community-building experience.


You’ll Thrive Here If…

  • You naturally ask questions like:
  • Why aren’t users upgrading?
  • Where is revenue leaking?
  • What’s preventing activation?
  • Should we improve acquisition or conversion first?
  • Which experiment gives us the highest ROI?
  • What is the biggest bottleneck in this funnel?
  • You enjoy solving business problems-not simply managing marketing channels.


What Success Looks Like:

  • Within your first 90 days, we’d expect you to:
  • Understand one or more products and their customer journeys.
  • Identify the biggest growth opportunities.
  • Launch meaningful experiments.
  • Improve one or more key growth metrics.
  • Contribute measurable business impact.


KPI’s:

  • Success in this role is measured by business outcomes, including:
  • Product Revenue Growth
  • Qualified Traffic Growth
  • Signup Growth
  • Trial-to-Paid Conversion
  • Funnel Conversion Rates
  • Customer Acquisition Cost (CAC)
  • Return on Ad Spend (ROAS)
  • Activation Rate
  • Customer Retention
  • Affiliate & Partnership Revenue
  • Experiment Success Rate
  • Marketing-attributed Revenue


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3+ years in D2C, growth, GTM, e-commerce, consumer marketing, or brand growth

Experience with wellness, beauty, health, nutrition, FMCG, or consumer products is a plus

Strong understanding of customer acquisition and conversion

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Strong execution mindset and ability to work independently

Someone who builds, tests, learns, and moves fast


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We’re not looking for someone who just makes marketing plans.


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Sandra Baiju
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LinkedPhone is looking for a high-potential marketer to help build our marketing function from the ground up.

No inherited marketing machine. No established playbook.

You’ll work directly with the founders to identify growth opportunities, understand our US & Canadian customers, run experiments, improve acquisition and conversion, and help build LinkedPhone’s marketing playbook.


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• Strong analytical and problem-solving skills

• Hands-on experience with customer acquisition, campaigns, funnels, CRO, marketing analytics, or growth experiments

• A generalist mindset — not someone limited to only SEO, content, or social media

• Experience with US/Canada or international markets strongly preferred

• Strong understanding of North American buyers and SMB customers

• Comfortable using AI for research, analysis, experimentation, and automation.


🎓 MBA/PGDM from a strong Indian business school preferred — including IIMs, ISB, XLRI, FMS, SPJIMR, MDI, MICA, and similar institutions. Pedigree matters less than execution and potential.


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Starbond Adhesives
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Starbond is a growing direct-to-consumer brand focused on delivering high-quality products and an excellent customer experience. We are looking for a hands-on Marketing Manager who can turn data, customer insights, and strong execution into profitable growth.


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You will directly manage marketing agencies across Meta, Google, email, and AEO while leading the internal Marketing team, setting clear performance standards, and giving the CEO timely visibility into results, risks, and recommended actions.


Key Responsibilities


DTC Growth and Customer Acquisition

  • Develop and lead the DTC acquisition strategy across Meta Ads, Google Ads, Shopify, email, SEO, social media, Amazon alignment, and other relevant channels.
  • Manage marketing for profitable growth—not revenue or ROAS alone—by incorporating product margin, contribution margin, retention, and customer quality into decisions.
  • Establish acceptable CAC thresholds by product, customer segment, campaign, and channel, and recommend when to scale, restructure, reduce, or discontinue investment.
  • Align advertising, creative, landing pages, offers, product positioning, inventory availability, and operational readiness.

LTV, Retention, and Lifecycle Marketing

  • Maintain a clear and consistent LTV methodology using customer revenue, purchase frequency, retention, gross margin or contribution margin, and cohort data.
  • Analyze LTV and retention by acquisition source, product, cohort, and customer segment, and use the findings to improve channel and offer decisions.
  • Lead strategies that improve repeat purchase rate, purchase frequency, average order value, cross-sell, replenishment, retention, and win-back performance.
  • Oversee email and lifecycle marketing quality, segmentation, deliverability, revenue contribution, and customer communication accuracy.

Paid Advertising and Conversion

  • Oversee paid media strategy, budget pacing, campaign structure, audience strategy, creative testing, attribution, and landing-page performance.
  • Establish clear testing, scaling, optimization, and stop-loss rules, and require decisions to be supported by sufficient data and financial context.
  • Review performance at the channel, campaign, audience, creative, product, and cohort levels.
  • Partner with the Web Developer on Shopify priorities, site performance, conversion rate optimization, tracking, and quality assurance.

Agency and Vendor Management

  • Directly manage marketing agencies across Meta, Google, email, and AEO, including scopes of work, deliverables, timelines, communication standards, SLAs, KPIs, reporting, ownership, and escalation procedures.
  • Use agency scorecards and recurring performance reviews to track KPI attainment, SLA compliance, output quality, timeliness, efficiency, and business results.
  • Require root-cause analysis and time-bound corrective action plans for missed targets, SLA breaches, quality issues, reporting gaps, or inefficient spend.
  • Independently validate agency recommendations and recommend contract expansion, renegotiation, reduction, replacement, or termination when appropriate.
  • Ensure Starbond retains access to and ownership of advertising accounts, data, dashboards, creative files, documentation, and intellectual property.

Content, Creative, and Brand

  • Maintain an active content and creative pipeline supported by clear briefs, owners, deadlines, QA standards, and success metrics.
  • Ensure reliable content-production support is available when external resources are required.
  • Create a structured process for testing creative concepts, hooks, formats, messages, offers, and calls to action.
  • Protect product positioning and perceived value by avoiding excessive reliance on discounting and ensuring marketing claims are accurate and supportable.
  • Ensure approved assets are properly named, organized, and stored in company-owned systems.

Team Leadership, Process, and Reporting

  • Lead the internal Marketing team by setting clear responsibilities, deadlines, quality standards, KPIs, communication expectations, and individual performance targets.
  • Conduct regular coaching, one-on-ones, performance reviews, and accountability conversations; identify skill gaps and coordinate development or corrective action with HR.
  • Make timely recommendations regarding training, role clarity, workload changes, reassignment, or other performance actions when standards are not met.
  • Create and maintain marketing processes, approval flows, reporting definitions, campaign documentation, and quality-control systems.
  • Maintain a weekly marketing scorecard that distinguishes leading and lagging indicators and explains what changed, why it changed, and what action is required.
  • Proactively escalate material risks and present concise, financially grounded recommendations to the CEO.

What Success Looks Like

  • Marketing data, forecasts, campaign reports, creative briefs, and recommendations are accurate, validated, and financially grounded.
  • Campaigns, agency deliverables, reports, corrective actions, and launches are completed on time, with blockers escalated early.CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, and cohort performance are consistently defined and used to guide decisions.
  • Marketing investment produces profitable customer growth, stronger retention, faster learning, higher-quality execution, and stronger brand protection.
  • The Marketing team and external agencies operate with clear ownership, measurable standards, and consistent accountability.


What We’re Looking For

  • Proven experience leading DTC or e-commerce marketing across paid acquisition, retention, lifecycle marketing, content, and conversion optimization.
  • Strong working knowledge of CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, cohort analysis, and marketing attribution.
  • Experience managing Meta Ads, Google Ads, email marketing, SEO, AEO, Shopify, and agency partners.
  • Demonstrated ability to manage budgets and make channel decisions based on profitability and customer quality.
  • Experience leading and developing marketing team members, setting KPIs, and managing performance.
  • Strong analytical judgment with the ability to challenge assumptions, validate agency recommendations, and translate data into clear actions.
  • Excellent written and verbal communication, with a proactive and concise reporting style.
  • Highly organized, accountable, and comfortable working in a remote, fast-moving environment.


Read more
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Hyderabad
2 - 3 yrs
Best in industry
Branding
growth
Social Media Marketing (SMM)

Performance Marketing & Growth Manager

Brand + Growth ·Onsite · Full-time

Own growth and brand for our product — not just performance metrics. We need someone who can run high-performing paid campaigns and make sure that growth builds a real brand, not just short-term clicks.

What You'll Do

•  Run paid campaigns across Meta, Google, YouTube, TikTok — full funnel, awareness to retention

•  Optimize against ROAS, CAC, CTR, CVR, LTV; kill underperformers fast, scale what works

•  Own budget allocation across channels and hit hard growth targets

•  Shape brand positioning, voice, and creative consistency across every channel

•  Partner with product on growth loops, retention, and lifetime value

•  Brief creative teams with data-backed insights; report performance to leadership

What You Need

•  3–5 years in performance marketing, growth marketing, or a hybrid growth + brand role

•  Hands-on experience running paid campaigns on Meta and Google Ads (non-negotiable)

•  Startup, D2C, e-commerce, or consumer brand background preferred

•  Data-driven mindset — comfortable owning a budget and being accountable for targets

•  Genuine interest in brand-building, not just performance metrics

Nice to Have

•  Experience across multiple international markets

•  Experience building a brand from 0→1, not just scaling an established one

•  Basic design or copywriting sensibility

Why Join Us: Full ownership of both growth and brand — rare to get both in one seat. Direct access to founders, fast execution, real impact.

Read more
company logo
Remote, Bengaluru (Bangalore)
3 - 6 yrs
Best in industry
B2B Marketing
growth marketing
Demand generation
account based marketing
enterprise marketing
+34 more

Growth Marketing Manager — Enterprise


ABOUT THE ROLE

We are an enterprise AI company selling to large, regulated businesses with long sales cycles and multi-person buying committees. Marketing here runs on named accounts rather than broad campaigns, and every claim we make carries a number behind it.


This role owns the execution engine underneath that: demand generation, the marketing technology stack, performance marketing, search and answer-engine visibility, developer and customer marketing, and the reporting that proves any of it worked. It is a hands-on role in a small team — you build these systems yourself.


WHAT YOU WILL DO?

  • Demand generation inside account plays. Build and ship the landing pages, sequences, personalised outreach and targeted social that account-based plays require, against a single list shared with sales.
  • Own the martech stack end to end. CMS and hosting, GA4 and Tag Manager, CRM and marketing automation, attribution, SEO tooling and dashboards — selection, configuration, integration, access and cost.
  • Website operations and technical SEO. Site and landing page builds, architecture, structured data, redirects, page speed, indexation.
  • SEO and AEO. Own organic visibility, and build the tracking for how often we appear in AI-generated answers to buyer questions. This part has no established playbook.
  • Performance marketing. Paid social to named buying-committee roles, retargeting and paid search — small budgets, tight tests, honest reporting.
  • Developer marketing. Run the developer-facing surface with engineering — documentation and sandbox operations, sample repositories, technical content programming, developer events and hackathon presence, and adoption measurement.
  • Customer marketing. Own the reference programme with sales — case studies, verified reviews on marketplaces andreview platforms, logo permissions, advocacy and reference calls.
  • Events and community. Executive dinners, conferences, sponsorships and an invitation-only practitioner circle — logistics, follow-up and attributed pipeline.
  • Reporting. One dashboard, one source of truth, reported weekly on pipeline influenced and accounts moved rather than lead volume.


WHAT WE ARE LOOKING FOR?

  • 3–4 years in growth marketing, demand generation or marketing operations. Early-stage startup experience strongly preferred someone who has built a function, not inherited one that already ran.
  • Hands-on across a modern martech stack — you have configured analytics and tag management, built automation workflows and shipped CMS pages yourself. We care that you have wired tools together, not which brands you used.
  • Real technical SEO ability — audits, structured data, internal linking, redirect strategy, and confident use of crawl and keyword tools.
  • Performance marketing you ran personally, with a view on what small B2B budgets can and cannot buy.
  • Strong with spreadsheets, dashboards and light no-code automation. SQL is a bonus, not a filter.
  • Comfortable with technical audiences and with customers — you can brief engineers on developer content, and ask a live customer for a case study or a review without flinching.
  • Clear written English, and the judgement to start from context rather than a brief.
  • Willing to be measured on pipeline influenced.


BONUS POINTS

  • B2B enterprise or regulated-industry experience
  • Account-based marketing
  • Developer marketing or technical community work
  • An informed opinion on how large language models surface brands
  • Enough HTML and CSS to unblock yourself
  • Exposure to both Indian and international markets.
  • Apply with a page you shipped end to end, a dashboard you built, and one campaign that did not work and what you changed because of it.
Read more
company logo
Manoj Dinde
Posted by Manoj Dinde
Hyderabad
2 - 3 yrs
₹5L - ₹6L / yr
Digital Marketing
Social Media Marketing (SMM)
Search Engine Optimization (SEO)
Google Adwords
Facebook Marketing
+9 more

About the role


We are looking for a Growth Marketing Executive to drive the growth of HelloAria, our AI assistant that has already reached tens of thousands of users, largely through word of mouth. This is a growth and product marketing role, distinct from sales marketing. You will own how the right people discover HelloAria and stay with it, across influencer marketing, social platforms, and paid advertising.


This is a full time, on-site role based in Hyderabad.


Key responsibilities


- Identify, reach out to, and build lasting relationships with relevant influencers and creators

- Own the day to day of our social and marketing platforms, including content, scheduling, and community engagement

- Plan, launch, and manage paid campaigns on Google Ads and Meta (Facebook and Instagram), including budgets, targeting, creatives, and performance

- Continuously track the metrics that grow users, run experiments, and double down on what works

- Report on growth performance and share clear insights with the team


Requirements


- 3 years of hands-on experience in growth or product marketing, not primarily sales marketing

- Practical experience running Google Ads and Meta Ads

- Experience with influencer outreach and managing social media platforms

- Comfortable with marketing analytics and making decisions from data

- Organised, self-driven, and able to own targets and numbers

- Strong written communication in English


Good to have


- Experience marketing a product, app, or SaaS rather than a service

- Familiarity with tools like Google Analytics, Meta Business Suite, and content scheduling tools

- An eye for creative and messaging that converts


What we offer


- Ownership of growth for a live AI product that people already use every day

- A small, fast-moving team where your work shows up in real users, week after week

- Real, measurable marketing experience on a product with global reach


About Realityrift Innovations


Realityrift Innovations is a product-first software and AI company. We build our own products, including HelloAria, alongside custom software for businesses across the US, UK, and Europe. We are backed by NVIDIA Inception, AWS, and Google Cloud.

Read more
company logo
Delhi
2 - 6 yrs
₹6L - ₹12L / yr
Digital Marketing
Marketing Strategy
paid marketing
performance marketing
app store optimisation (ASO)
+6 more

Job Role: App Growth and Marketing Manager (ASO Specialist)

Location: Delhi

Experience: 2-6 Years in App growth and Performance Marketing and ASO

Compensation: upto 12 LPA (Based on experience)

Employment Type: Full-time


Key Responsibilities

  • Develop and execute app marketing and user acquisition strategies to drive quality installs and conversions.
  • Plan, launch, manage, and optimize paid marketing campaigns across Google Ads, Meta Ads, YouTube, and other relevant platforms.
  • Optimize campaigns based on key performance metrics such as CPI, CAC, CPA, ROAS, LTV, and conversion rates.
  • Manage and improve App Store Optimization (ASO) across Google Play Store and Apple App Store.
  • Conduct keyword research and optimize app titles, descriptions, screenshots, creatives, and other store assets.
  • Plan and execute A/B tests for campaigns, creatives, audiences, landing pages, and app store listings.
  • Analyse the complete app funnel from acquisition and registration to KYC, conversion, investment, and retention.
  • Track and analyse user behaviour, campaign performance, retention, and conversion using tools such as Firebase, GA4, AppsFlyer/Adjust, Google Play Console, and App Store Connect.
  • Identify opportunities to improve user activation, engagement, retention, and repeat transactions.
  • Work with the creative and content teams to develop high-performing ad creatives, videos, messaging, and campaigns.
  • Collaborate with product and technology teams to identify and improve app onboarding and conversion funnels.
  • Explore new acquisition channels, growth opportunities, and marketing experiments.
  • Monitor competitors and stay updated on app marketing, performance marketing, ASO, and fintech marketing trends.
  • Prepare regular reports on app growth and marketing performance and provide actionable insights.


Required Skills & Qualifications

  • 2- 5 years of experience in App Marketing, Performance Marketing, Growth Marketing, User Acquisition, or a similar role.
  • Hands-on experience managing Google Ads and Meta Ads campaigns.
  • Strong understanding of App Store Optimization (ASO).
  • Experience with app analytics and attribution tools such as Firebase, GA4, AppsFlyer, Adjust, or similar platforms.
  • Strong understanding of CPI, CAC, CPA, ROAS, LTV, retention, conversion rates, and funnel metrics.
  • Experience with A/B testing, campaign optimization, audience segmentation, and performance analysis.
  • Strong analytical and problem-solving skills.
  • Ability to work with data and translate insights into actionable growth strategies.
  • Good understanding of the mobile app user journey and acquisition funnel.
  • Strong communication and cross-functional collaboration skills.



Candidates with experience in fintech or financial services app marketing are especially encouraged to apply

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Aananditaa m
Posted by Aananditaa m
Noida
2 - 5 yrs
₹3L - ₹3.6L / yr
Digital Marketing
ADS
skill iconGoogle Analytics
Google Adwords

Performance Marketer


Company Overview

We are a full-service marketing agency that helps ambitious brands show up sharper, grow faster and stand out in crowded markets. From content and social to performance marketing, design, video and PR, we build and execute brand strategies end-to-end for a diverse roster of clients across industries. We're a team that moves fast, takes creative risks, and holds itself to agency-grade standards on every single deliverable. If you want your work to ship, get seen, and actually move numbers for real brands rather than sit in a deck, you'll fit right in.


Role Summary

Plan and scale paid acquisition campaigns across platforms, owning budget, optimization and ROI end-to-end.


Job Details

  • Experience: 2-5 years
  • Work Model: On-site
  • Work Location: ATS Bouquet, Sector 132, Noida
  • Work Week: Monday-Saturday, 9:30 AM - 6:30 PM
  • Reports To: Head of Growth / Marketing Lead
  • Education: Bachelor's degree in Marketing, Business or related field preferred


Key Responsibilities

  • Plan and run paid campaigns across Meta, Google and other platforms
  • Manage budgets and bidding strategies to optimize for ROAS and CPA
  • Continuously test creatives, copy, audiences and landing pages
  • Analyze funnels end-to-end and identify drop-off and opportunity areas
  • Report on key performance metrics and translate data into next actions
  • Collaborate with creative team to brief and improve ad assets
  • Stay current with platform updates, ad policy changes and new formats
  • Scale what works and cut what doesn't, quickly
  • Manage tracking and attribution setup in partnership with tech teams
  • Forecast and plan budgets aligned with business growth targets


Mandatory Skills & Experience

  • 2-5 years of hands-on performance marketing experience
  • Proven expertise with Meta Ads Manager and Google Ads
  • Strong analytical mindset with real budget-ownership experience
  • Solid understanding of funnels, attribution and unit economics


Preferred Skills (Good to Have)

  • Experience scaling ad spend significantly for a D2C/SaaS brand
  • Familiarity with pixel/tracking setup and attribution tools
  • Conversion rate optimization (CRO) experience


Tools & Technologies

  • Meta Ads Manager, Google Ads
  • Google Analytics 4 / Mixpanel
  • Tracking/attribution tools (Pixel, GTM)
  • Creative testing platforms


KPIs / Success Metrics

  • Return on ad spend (ROAS)
  • Customer acquisition cost (CAC)
  • Conversion rate
  • Budget utilization efficiency


Benefits & Perks

  • Competitive compensation with performance-linked growth
  • High-ownership role with direct access to leadership
  • Fast-tracked career growth in a high-growth environment
  • Learning and development support
  • A culture that rewards speed, ownership and craft



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Baxture Technologies
Posted by Baxture Technologies
Office No. 605, 6th floor, City Avenue - By Kolte Patil, Shankar Kalat Nagar, Wakad, Pimpri- Chinchwad, Maharashtra 411057
3 - 7 yrs
₹3L - ₹17L / yr
Digital Marketing
Lead Generation
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Email Marketing
+1 more

Role Overview (Digital Marketing Manager (3-5 Years Experience) 

We are looking for a hands-on marketing professional who can own end-to-end digital marketing - from building visibility to generating qualified leads. 

This role is a mix of organic growth + paid campaigns + outbound outreach

Key Responsibilities 

1. Organic Growth (SEO + Content) 

  • Manage and improve website SEO (on-page + off-page) 
  • Plan and publish content (blogs, landing pages, case studies) 
  • Improve search rankings and organic traffic 

2. Social Media Management 

  • Manage LinkedIn and other relevant platforms 
  • Create and schedule posts consistently 
  • Build brand presence and engagement 

3. Outreach & Lead Generation 

  • Run outbound campaigns via LinkedIn and email 
  • Identify target prospects and generate leads 
  • Build and manage outreach pipelines 

4. Email Marketing 

  • Create and execute email campaigns 
  • Handle newsletters, cold email sequences, and follow-ups 
  • Track performance and optimize campaigns 

5. Paid Marketing (Ads) 

  • Run and manage ads on Google, LinkedIn, and Meta 
  • Optimize campaigns for lead generation and ROI 
  • Test creatives, audiences, and messaging 

6. Analytics & Optimization 

  • Track performance across channels 
  • Improve conversion rates and campaign effectiveness 
  • Share simple, actionable reports 

What We’re Looking For 

  • 3-5 years of experience in digital marketing (preferably IT/services) 
  • Strong understanding of SEO, social media, and lead generation 
  • Experience with LinkedIn outreach, email tools, and ad platforms 
  • Ability to execute independently (hands-on role) 
  • Data-driven mindset with focus on results 

Nice to Have 

  • Experience in B2B or SaaS marketing 
  • Familiarity with tools like HubSpot, Apollo, Google Analytics, etc. 

 

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