๐๐๐ซ๐๐จ๐ซ๐ฆ๐๐ง๐๐ ๐๐๐ซ๐ค๐๐ญer at AerTrip India Limited ยท Delhi ยท 2 - 5 years ยท โน5L - โน10L / yr ยท Bootstrapped ยท Posted 6 May 2026

๐๐๐ซ๐๐จ๐ซ๐ฆ๐๐ง๐๐ ๐๐๐ซ๐ค๐๐ญer
๐๐โ๐ซ๐ ๐๐ข๐ซ๐ข๐ง๐ : ๐๐๐ซ๐๐จ๐ซ๐ฆ๐๐ง๐๐ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ฑ๐๐๐ฎ๐ญ๐ข๐ฏ๐
๐๐จ๐ฆ๐ฉ๐๐ง๐ฒ: ๐๐๐ซ๐ญ๐ซ๐ข๐ฉ
๐๐จ๐๐๐ญ๐ข๐จ๐ง: ๐๐ก๐ข๐ญ๐จ๐ซ๐ง๐ข, ๐๐๐ฅ๐ก๐ข (๐๐ง-๐จ๐๐๐ข๐๐)
๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐: ๐โ๐ ๐๐๐๐ซ๐ฌ
๐๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ: ๐๐ซ๐๐ฏ๐๐ฅ & ๐๐๐๐ก๐ง๐จ๐ฅ๐จ๐ ๐ฒ
๐๐๐จ๐ฎ๐ญ ๐ญ๐ก๐ ๐๐จ๐ฅ๐
๐๐ ๐๐ซ๐ ๐ฅ๐จ๐จ๐ค๐ข๐ง๐ ๐๐จ๐ซ ๐ ๐๐๐ญ๐-๐๐ซ๐ข๐ฏ๐๐ง ๐๐๐ซ๐๐จ๐ซ๐ฆ๐๐ง๐๐ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ฑ๐๐๐ฎ๐ญ๐ข๐ฏ๐ ๐ฐ๐ข๐ญ๐ก ๐ฌ๐ญ๐ซ๐จ๐ง๐ ๐ก๐๐ง๐๐ฌ-๐จ๐ง ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐ ๐ข๐ง ๐๐จ๐จ๐ ๐ฅ๐ ๐๐๐ฌ ๐๐ง๐ ๐๐๐ญ๐ ๐๐๐ฌ (๐ ๐๐๐๐๐จ๐จ๐ค & ๐๐ง๐ฌ๐ญ๐๐ ๐ซ๐๐ฆ). ๐๐ก๐ ๐ข๐๐๐๐ฅ ๐๐๐ง๐๐ข๐๐๐ญ๐ ๐ฌ๐ก๐จ๐ฎ๐ฅ๐ ๐๐ ๐ฌ๐ค๐ข๐ฅ๐ฅ๐๐ ๐ข๐ง ๐ฆ๐๐ง๐๐ ๐ข๐ง๐ , ๐จ๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐ข๐ง๐ , ๐๐ง๐ ๐ฌ๐๐๐ฅ๐ข๐ง๐ ๐ฉ๐๐ข๐ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง๐ฌ ๐ฐ๐ข๐ญ๐ก ๐ ๐๐จ๐๐ฎ๐ฌ ๐จ๐ง ๐๐จ๐ง๐ฏ๐๐ซ๐ฌ๐ข๐จ๐ง๐ฌ ๐๐ง๐ ๐๐๐. ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐ ๐ข๐ง ๐ญ๐ก๐ ๐ญ๐ซ๐๐ฏ๐๐ฅ ๐ข๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐๐ง ๐๐๐๐๐ ๐๐๐ฏ๐๐ง๐ญ๐๐ ๐.
๐๐๐ฒ ๐๐๐ฌ๐ฉ๐จ๐ง๐ฌ๐ข๐๐ข๐ฅ๐ข๐ญ๐ข๐๐ฌ
โข ๐๐ฅ๐๐ง, ๐๐ฑ๐๐๐ฎ๐ญ๐, ๐๐ง๐ ๐จ๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง๐ฌ ๐๐๐ซ๐จ๐ฌ๐ฌ ๐๐จ๐จ๐ ๐ฅ๐ ๐๐๐ฌ (๐๐๐๐ซ๐๐ก, ๐๐ข๐ฌ๐ฉ๐ฅ๐๐ฒ, ๐๐จ๐ฎ๐๐ฎ๐๐) ๐๐ง๐ ๐๐๐ญ๐ ๐๐๐ฌ (๐ ๐๐๐๐๐จ๐จ๐ค & ๐๐ง๐ฌ๐ญ๐๐ ๐ซ๐๐ฆ)
โข ๐๐ซ๐ข๐ฏ๐ ๐ฉ๐๐ซ๐๐จ๐ซ๐ฆ๐๐ง๐๐ ๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐ข๐ง๐ข๐ญ๐ข๐๐ญ๐ข๐ฏ๐๐ฌ ๐๐จ๐๐ฎ๐ฌ๐๐ ๐จ๐ง ๐ฅ๐๐๐ ๐ ๐๐ง๐๐ซ๐๐ญ๐ข๐จ๐ง ๐๐ง๐ ๐ซ๐๐ฏ๐๐ง๐ฎ๐ ๐ ๐ซ๐จ๐ฐ๐ญ๐ก
โข ๐๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง๐ฌ ๐๐๐ฌ๐๐ ๐จ๐ง ๐๐๐, ๐๐๐, ๐๐๐๐, ๐๐๐, ๐๐ง๐ ๐๐จ๐ง๐ฏ๐๐ซ๐ฌ๐ข๐จ๐ง ๐ซ๐๐ญ๐๐ฌ
โข ๐๐๐ซ๐๐จ๐ซ๐ฆ ๐ค๐๐ฒ๐ฐ๐จ๐ซ๐ ๐ซ๐๐ฌ๐๐๐ซ๐๐ก, ๐๐ฎ๐๐ข๐๐ง๐๐ ๐ญ๐๐ซ๐ ๐๐ญ๐ข๐ง๐ , ๐๐ง๐ ๐๐จ๐ฆ๐ฉ๐๐ญ๐ข๐ญ๐จ๐ซ ๐๐ง๐๐ฅ๐ฒ๐ฌ๐ข๐ฌ
โข ๐๐ซ๐๐๐ญ๐ ๐๐ง๐ ๐ญ๐๐ฌ๐ญ ๐๐ ๐๐จ๐ฉ๐ข๐๐ฌ, ๐๐ซ๐๐๐ญ๐ข๐ฏ๐๐ฌ, ๐๐ง๐ ๐ฅ๐๐ง๐๐ข๐ง๐ ๐ฉ๐๐ ๐๐ฌ
โข ๐๐ฆ๐ฉ๐ฅ๐๐ฆ๐๐ง๐ญ ๐ซ๐๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ข๐๐ฌ ๐๐ง๐ ๐ฅ๐จ๐จ๐ค๐๐ฅ๐ข๐ค๐ ๐๐ฎ๐๐ข๐๐ง๐๐๐ฌ
โข ๐๐จ๐ง๐ข๐ญ๐จ๐ซ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง ๐ฉ๐๐ซ๐๐จ๐ซ๐ฆ๐๐ง๐๐ ๐๐ง๐ ๐ฆ๐๐ง๐๐ ๐ ๐๐ฎ๐๐ ๐๐ญ๐ฌ
โข ๐๐จ๐ง๐๐ฎ๐๐ญ ๐/๐ ๐ญ๐๐ฌ๐ญ๐ข๐ง๐ ๐ญ๐จ ๐ข๐ฆ๐ฉ๐ซ๐จ๐ฏ๐ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง ๐๐๐๐ข๐๐ข๐๐ง๐๐ฒ
โข ๐๐ฌ๐ ๐๐๐ ๐๐ง๐ ๐๐๐ ๐๐๐ง๐๐ ๐๐ซ ๐๐จ๐ซ ๐ญ๐ซ๐๐๐ค๐ข๐ง๐ ๐๐ง๐ ๐ข๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ
โข ๐๐๐ง๐๐ซ๐๐ญ๐ ๐ฉ๐๐ซ๐๐จ๐ซ๐ฆ๐๐ง๐๐ ๐ซ๐๐ฉ๐จ๐ซ๐ญ๐ฌ ๐๐ง๐ ๐๐๐ญ๐ข๐จ๐ง๐๐๐ฅ๐ ๐ข๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ
โข ๐๐จ๐ฅ๐ฅ๐๐๐จ๐ซ๐๐ญ๐ ๐ฐ๐ข๐ญ๐ก ๐๐๐ฌ๐ข๐ ๐ง ๐๐ง๐ ๐๐จ๐ง๐ญ๐๐ง๐ญ ๐ญ๐๐๐ฆ๐ฌ
๐๐ฎ๐ฌ๐ญ-๐๐๐ฏ๐ ๐๐ค๐ข๐ฅ๐ฅ๐ฌ
โข ๐๐๐ง๐๐ฌ-๐จ๐ง ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐ ๐ฐ๐ข๐ญ๐ก ๐๐จ๐จ๐ ๐ฅ๐ ๐๐๐ฌ ๐๐ง๐ ๐๐๐ญ๐ ๐๐๐ฌ
โข ๐๐ญ๐ซ๐จ๐ง๐ ๐ฎ๐ง๐๐๐ซ๐ฌ๐ญ๐๐ง๐๐ข๐ง๐ ๐จ๐ ๐๐๐, ๐๐๐, ๐๐๐๐, ๐๐๐
โข ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐ ๐ข๐ง ๐๐จ๐ง๐ฏ๐๐ซ๐ฌ๐ข๐จ๐ง ๐ญ๐ซ๐๐๐ค๐ข๐ง๐ ๐๐ง๐ ๐ฉ๐ข๐ฑ๐๐ฅ ๐ฌ๐๐ญ๐ฎ๐ฉ
โข ๐๐ง๐จ๐ฐ๐ฅ๐๐๐ ๐ ๐จ๐ ๐ซ๐๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ง๐ ๐๐ฎ๐๐ข๐๐ง๐๐ ๐ฌ๐๐ ๐ฆ๐๐ง๐ญ๐๐ญ๐ข๐จ๐ง
โข ๐๐ง๐๐ฅ๐ฒ๐ญ๐ข๐๐๐ฅ ๐ฆ๐ข๐ง๐๐ฌ๐๐ญ ๐๐ง๐ ๐ฉ๐ซ๐จ๐๐ฅ๐๐ฆ-๐ฌ๐จ๐ฅ๐ฏ๐ข๐ง๐ ๐ฌ๐ค๐ข๐ฅ๐ฅ๐ฌ
โข ๐๐๐ข๐ฅ๐ข๐ญ๐ฒ ๐ญ๐จ ๐ฆ๐๐ง๐๐ ๐ ๐ฆ๐ฎ๐ฅ๐ญ๐ข๐ฉ๐ฅ๐ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง๐ฌ
๐๐จ๐จ๐ ๐ญ๐จ ๐๐๐ฏ๐
โข ๐๐ซ๐๐ฏ๐๐ฅ ๐ข๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐ (๐ ๐ฅ๐ข๐ ๐ก๐ญ๐ฌ/๐๐จ๐ญ๐๐ฅ๐ฌ/๐๐จ๐ฅ๐ข๐๐๐ฒ๐ฌ)
โข ๐-๐๐จ๐ฆ๐ฆ๐๐ซ๐๐ / ๐ฅ๐๐๐ ๐ ๐๐ง ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐
โข ๐๐๐ง๐๐ข๐ง๐ ๐ฉ๐๐ ๐ ๐จ๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐๐ญ๐ข๐จ๐ง
โข ๐๐๐ฌ๐ข๐ ๐๐๐ & ๐๐ฎ๐ง๐ง๐๐ฅ ๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐
๐๐ฎ๐๐ฅ๐ข๐๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ
โข ๐๐๐๐ก๐๐ฅ๐จ๐ซโ๐ฌ ๐๐๐ ๐ซ๐๐ ๐ข๐ง ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ / ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐
โข ๐โ5 ๐ฒ๐๐๐ซ๐ฌ ๐จ๐ ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐

About AerTrip India Limited
About
Founded in 2012 Aertrip aspires to become the number one travel portal in the world by providing a convenient and enjoyable booking experience at cheapest prices. At Aertrip are trying to build a team of dedicated and experienced talent. We are looking to hire the best PHP Developers, HTML / Front End Developers, Software Analysts and UI/UX Designers to create a truly magical booking experience for our customers. We have studied over 90 travel websites and apps and designed an interface which provides the best and convenient way to book travel. We are now trying to build a team of extra-ordinary talent to complete this task.
Connect with the team
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Performance Marketing Executive (Multi-Client & High Spend)
Role: Performance Marketing Executive
Location: Bengaluru, Karnataka (100% Onsite) Employment Type: Full-Time, Permanent
Hiring Urgency: Immediate Joiners / Max 15-30 Days Notice Preferred
About the Role
We are seeking an execution-driven, highly analytical Performance Marketing Executive to join our growth team onsite in Bengaluru.
In this role, you will lead end-to-end performance marketing for multiple accounts simultaneously across B2B, B2C, and D2C verticals. You are someone who has hands-on experience deploying significant monthly ad budgets, building full-funnel architectures, troubleshooting attribution drops, and relentlessly driving down Customer Acquisition Cost (CAC) while scaling Return on Ad Spend (ROAS).
Key Responsibilities
Paid Media Strategy & Execution
- Meta Ads: Architect, launch, and optimize high-converting campaigns across Facebook and Instagram (Advantage+ setups, ASC, broad targeting frameworks, retargeting funnels, and dynamic product catalogs).
- Google Ads: Build and scale complex Search, Performance Max (PMax), Shopping, Display, and Discovery campaigns. Conduct aggressive bid management, keyword pruning, and negative list curation.
- YouTube Ads: Develop video-first acquisition strategies, defining audience segmentations (custom intent, in-market, placements) to drive lower-funnel conversions alongside top-funnel reach.
- LinkedIn Ads: Manage B2B lead generation pipelines using conversation ads, sponsored content, and matched audiences, focusing on strict CPL (Cost-per-Lead) and SQL efficiency.
- Budget & Spend Control: Manage substantial ad budgets across diverse clients without overspend, pacing budgets daily and reallocating capital dynamically to top-performing channels.
Conversion Rate Optimization (CRO) & Funnels
- Analyze post-click user journeys to systematically eliminate drop-offs and optimize on-page conversion rates.
- Collaborate closely with designers and developers to build, test, and deploy high-converting landing pages (via Webflow, WordPress, Shopify, or landing page builders).
- Formulate hypotheses, execute rigorous A/B and multivariate tests on headlines, hooks, page speed, CTAs, and checkout flows.
Analytics, Attribution & SEO Synergy
- Monitor performance metrics using Google Analytics 4 (GA4), Google Tag Manager (GTM), and native ad managers. Ensure accurate event tracking, UTM taxonomy, and Server-Side / Conversion API (CAPI) integrity.
- Provide continuous feedback loops between paid search and organic search, leveraging search-query data to inform foundational on-page SEO recommendations.
- Generate weekly and monthly performance dashboards highlighting CAC, ROAS, MER (Marketing Efficiency Ratio), and lifetime value trends across all managed portfolios.
Client & Cross-Functional Management
- Parallelly manage multiple client deliverables, aligning channel strategies with distinct business goals (e-commerce sales volume, high-ticket B2B pipeline, or consumer lead generation).
- Coordinate directly with creative teams to produce high-velocity ad creative iterations (static, motion graphics, UGC, and copy) based on real-time fatigue and engagement metrics.
Required Qualifications & Skills
- Experience: 3 to 5 years of hands-on performance marketing experience, ideally within a fast-paced agency or a high-growth multi-brand ecosystem.
- Portfolio Diversity: Demonstrated track record managing paid campaigns concurrently across B2B, B2C, and D2C business models.
- Scale & Spend: Proven experience managing mid-to-large ad budgets (minimum รขโยน10L+ to รขโยน50L+ per month across accounts) with quantifiable revenue or lead generation impact.
- Platform Mastery: Advanced technical command of Meta Ads Manager, Google Ads (Search/PMax/Display), YouTube Ads, and LinkedIn Campaign Manager.
- Technical Stack: Deep proficiency in GA4, Google Tag Manager, Looker Studio, and post-iOS attribution modeling.
- CRO & Landing Pages: Practical understanding of funnel building, landing page heuristics, and CRO tooling (e.g., Hotjar, Microsoft Clarity, VWO, or Optimizely).
- Search Integration: Solid grasp of on-page SEO fundamentals, intent mapping, and keyword integration.
- Availability: Must be able to work out of our Bengaluru office full-time and available to join immediately or on very short notice.
Key Performance Indicators (KPIs)
- Blended ROAS / POAS (Profit on Ad Spend) for D2C/B2C accounts.
- Qualified Lead Volume, CPL, and Pipeline Velocity for B2B accounts.
- Landing page conversion rate lift across active testing cycles.
- Budget utilization accuracy and pacing stability.
- Creative turnover velocity and reduction in creative fatigue rates.
Surya International Enterprise Ltd. is looking for a dynamic and result-oriented Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns across multiple online channels. The ideal candidate should have hands-on experience in Google Ads, Meta Ads (Facebook & Instagram), SEO, social media marketing, lead generation, and performance marketing to drive brand awareness, website traffic, and business growth.
Key Responsibilities
Plan, create, and manage Google Ads campaigns, including Search, Display, Performance Max, YouTube, and Remarketing campaigns.
Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns for lead generation, engagement, and conversions.
Monitor campaign performance and optimize budgets to maximize ROI, ROAS, CTR, and conversion rates.
Conduct keyword research and competitor analysis to improve campaign effectiveness.
Manage and optimize landing pages for better lead conversion.
Track, analyze, and report campaign performance using Google Analytics, Google Tag Manager, and Meta Business Suite.
Implement SEO best practices to improve website rankings and organic traffic.
Manage social media platforms and create engaging content strategies.
Coordinate with the design and content teams for ad creatives, banners, videos, and promotional materials.
Generate qualified leads and support sales teams through digital marketing initiatives.
Monitor industry trends, digital marketing tools, and competitor activities.
Prepare weekly and monthly performance reports with actionable insights.
Required Skills
Strong knowledge of Google Ads and Meta Ads Manager.
Experience in campaign setup, optimization, A/B testing, and performance tracking.
Understanding of SEO, SEM, keyword research, and website analytics.
Proficiency in Google Analytics, Google Tag Manager, Search Console, and Meta Business Suite.
Knowledge of lead generation and conversion optimization strategies.
Strong analytical and reporting skills.
Good communication and coordination abilities.
Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms.
Monitor campaign performance metrics (CTR, CPC, CPA, ROAS) and deliver actionable insights.
Manage SEO/SEM strategies to improve website traffic and lead generation.
Collaborate with the design and content teams to create compelling ad creatives and landing pages.
Conduct A/B testing to maximize campaign efficiency.
Prepare weekly and monthly performance reports with clear ROI analysis.
Stay updated on industry trends, tools, and competitor strategies to enhance campaign effectiveness.
Coordinate with internal stakeholders to align campaigns with overall business objectives.
Performance Marketing Manager (PPC)
Location: Mohali, Phase 8B (On-site)
Experience: 4+ Years
About the Role
75WAY Technologies Pvt. Ltd. is looking for an experienced Performance Marketing Manager (PPC) to drive lead generation and digital growth for our in-house IT services website. The ideal candidate should have hands-on experience in planning, executing, and optimizing paid marketing campaigns for an IT software development company, with a strong focus on generating high-quality B2B leads.
Key Responsibilities
- Plan, execute, and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads.
- Manage performance marketing campaigns for the company's in-house website to generate qualified IT service leads.
- Develop strategies to increase website traffic, lead conversions, and return on ad spend (ROAS).
- Conduct keyword research, competitor analysis, and audience targeting for IT services.
- Optimize campaign performance through A/B testing of ads, landing pages, and bidding strategies.
- Monitor and improve key metrics such as CPC, CTR, CPA, Conversion Rate, and ROAS.
- Collaborate with the SEO, Content, Design, and Development teams to improve campaign effectiveness.
- Create and manage remarketing and retargeting campaigns.
- Prepare weekly and monthly performance reports with actionable insights.
- Manage advertising budgets efficiently to maximize campaign performance.
- Stay updated with the latest PPC trends, platform updates, and digital marketing best practices.
Responsibilities:
- Plan, launch, and optimize campaigns across Meta and Google platforms.
- Manage budgets and daily campaign performance.
- Scale profitable campaigns while maintaining efficiency targets.
- Build acquisition and retargeting audiences.
- Create lookalike audiences.
- Develop testing frameworks for campaign scaling.
- Work closely with designers and content teams.
- Recommend creative improvements based on campaign data.
- Drive testing of creatives and messaging.
- Maintain campaign dashboards.
- Analyze campaign performance.
- Present recommendations and insights to leadership.
- Ensure accurate tracking implementation.
- Monitor attribution and conversion reporting.
- Performance Optimization (Improve):
โ ROAS
โ CAC
โ CPA
โ Conversion Rate
โ Customer Acquisition Volume
Requirements:
- Minimum 1 year of hands-on experience with Meta Ads & Google Ads
- Strong understanding of performance marketing & campaign optimization
- Ability to work closely with designers and the content team
- Experience with E-commerce & D2C brands is preferred
- Data-driven mindset with a focus on leads, sales & ROAS
Senior Performance Marketer
Location: Remote
Job Type: Full Time
Experience: 3โ6 Years
About SERP Forge
SERP Forge is a full-funnel SaaS marketing agency built around one commercial outcome: turning search demand, AI visibility, paid acquisition, and brand authority into measurable growth. We have worked with 100+ SaaS brands and report $47M+ in revenue driven for clients. Our work spans SaaS SEO, link building, AI SEO, GTM strategy, Google/Meta Ads, social media, content, and demand generation.
We operate as an extension of our clientsโ growth teams. That means we care less about channel activity and more about qualified leads, CAC, pipeline velocity, revenue, and what should be scaled or killed next.
About the Role
We are looking for a deeply hands-on Performance Marketer who can turn paid media into a qualified B2B pipeline and revenue.
Google Ads and Meta Ads are mandatory, non-negotiable parts of this role. You must be able to independently build, troubleshoot, optimize, and scale both channels. You will also own LinkedIn Ads and help SERP Forge evaluate emerging paid channels such as ChatGPT Ads / OpenAI advertising when commercially available and relevant to our ICP.
This is not a โmanage the agencyโ or dashboard-reporting role. You will be expected to understand the entire paid growth system: demand capture, demand creation, audience strategy, creative psychology, landing pages, tracking, attribution, CRM feedback loops, funnel economics, and revenue quality.
SERP Forge operates in competitive, high-CPC B2B categories such as SaaS SEO, link building, AI SEO, and growth services across Tier 1 markets including the US, UK, Australia, and Canada. We need someone who can make high-quality decisions with imperfect data, run disciplined experiments, and scale only what produces profitable growth.
What Youโll Own
1. Paid Acquisition Strategy & Execution
- Google Ads: independently plan, build, launch, optimize, and scale B2B lead-generation campaigns across Search, Performance Max where appropriate, Display, YouTube, and remarketing.
- Meta Ads: independently plan, build, launch, optimize, and scale prospecting, retargeting, demand-creation, lead-generation, and creative-testing campaigns. Meta Ads experience is mandatory.
- LinkedIn Ads: own audience strategy, ABM, lead-gen forms, retargeting, message/creative testing, and demand-generation campaigns for B2B audiences.
- Emerging channels: evaluate and test new paid inventory, including ChatGPT Ads / OpenAI advertising, when available and relevant.
- Build channel plans by ICP, market, buying stage, service line, intent, budget, marginal return, and revenue potential.
- Scale winning campaigns without sacrificing lead quality, downstream conversion, or payback.
2. Funnel, CRO & Experimentation
- Own the paid journey from impression and click through landing page, form conversion, qualification, SQL/opportunity, and closed-won revenue.
- Diagnose whether performance problems come from traffic quality, audience, intent, offer, positioning, creative, landing page, form friction, sales follow-up, or tracking.
- Build a structured experimentation roadmap across keywords, audiences, bids, creative, hooks, offers, landing pages, forms, follow-up, and funnel stages.
- Use CRO principles to improve conversion rate and, more importantly, the percentage of traffic that becomes qualified pipeline.
- Turn winning experiments into repeatable campaign playbooks.
3. Measurement, Attribution & Revenue Accountability
- Set up, validate, and troubleshoot conversion tracking across Google Ads, Meta Ads, LinkedIn Ads, GA4, GTM, CRM, forms, and landing-page systems.
- Build offline conversion and CRM feedback loops so platforms learn from qualified leads, SQLs, opportunities, and revenue rather than only form fills.
- Use UTMs, click IDs, lifecycle stages, enhanced conversions, conversion APIs, and CRM data appropriately.
- Reconcile discrepancies between ad platforms, GA4, CRM, and revenue reporting.
- Track performance beyond CPL and platform ROAS: MQLs, SQLs, opportunities, pipeline created, CAC, payback, win rate, closed-won revenue, and pipeline per dollar spent.
- Own budget pacing, forecasting, scenario planning, and spend reallocation.
- Build weekly/monthly performance reviews that explain what changed, why it changed, what was learned, and what action should happen next.
4. Creative, Psychology & Messaging
- Translate buyer pain points, objections, desired outcomes, search intent, competitive positioning, proof, and risk into ads that generate qualified demand.
- Build structured creative-testing systems for hooks, angles, formats, offers, CTAs, proof points, and stages of awareness.
- Write and iterate performance copy for Google, Meta, LinkedIn, and landing pages.
- Brief designers with clear hypotheses rather than generic โmake more creativesโ requests.
- Use performance data to determine what message should be made next and why.
- Use AI tools to accelerate research, variation generation, QA, analysis, and reporting without outsourcing judgment.
5. Market & Competitive Intelligence
- Monitor CPC trends, auction pressure, search demand, competitor messaging, creative patterns, audience shifts, and platform changes.
- Use tools such as Google Ads Keyword Planner, Google Trends, Ahrefs/SEMrush, Meta Ad Library, LinkedIn insights, CRM data, and competitor landing pages to inform strategy.
- Identify new paid acquisition opportunities from ICP behavior, SERP changes, competitor gaps, service launches, and emerging ad inventory.
Core Requirements (Must Have)
- 3โ6 years of hands-on performance marketing experience with substantial ownership of B2B lead-generation campaigns.
- Deep hands-on Google Ads expertise. You must be able to build and optimize campaigns yourself.
- Deep hands-on Meta Ads expertise. Meta Ads is mandatory, not a nice-to-have.
- Hands-on LinkedIn Ads experience for B2B acquisition, ABM, lead generation, or retargeting.
- A strong track record of generating qualified B2B leads, SQLs, opportunities, pipeline, or revenue through paid acquisition; e-commerce-only experience is not sufficient.
- Experience targeting Tier 1 markets, especially the US, UK, Australia, and Canada.
- Strong understanding of search intent, audience architecture, bidding, budget allocation, remarketing, creative fatigue, campaign scaling, and marginal efficiency.
- Hands-on experience with GA4, Google Tag Manager, conversion tracking, UTM governance, and attribution.
- Experience connecting paid media to a CRM and using downstream lead-quality or revenue data to guide optimization.
- Strong landing-page and CRO fundamentals.
- Strong analytical capability: able to calculate funnel economics, isolate root causes, challenge misleading averages, and make budget decisions from business outcomes.
- Strong experimentation discipline: hypothesis, test design, guardrails, measurement, interpretation, and next action.
- Strong copywriting and messaging judgment for direct-response and B2B buying contexts.
Strongly Preferred
- Previous experience in B2B SaaS, digital services, SEO, martech, developer tools, cybersecurity, fintech, HR tech, or another complex B2B category.
- Experience with ChatGPT Ads / OpenAI advertising, or demonstrated ability to quickly operationalize new advertising platforms.
- Experience with HubSpot, Pipedrive, Salesforce, or another CRM used for lead-to-revenue attribution.
- Experience with Looker Studio, spreadsheets, BI/reporting tools, or automated reporting workflows.
- Experience with lead scoring, lifecycle stages, offline conversions, enhanced conversions, server-side tracking, or conversion APIs.
- Working knowledge of ABM, demand generation, lifecycle marketing, and retargeting strategy.
- Experience using AI and automation tools to improve campaign operations, analysis, creative iteration, reporting, or experimentation.
What Great Looks Like
- You do not stop at โthe campaign generated leads.โ You know which campaigns generated the right leads, which became SQLs and opportunities, which created pipeline, and which produced revenue.
- You are equally comfortable inside Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, a spreadsheet, GA4/GTM, a landing page, and a CRM.
- You know when to scale, when to cut, when to fix measurement, and when a campaign needs a better offer or message instead of another bid adjustment.
- You understand that a cheap lead can be expensive if it never becomes a pipeline.
- You are curious about new platforms but disciplined about proving incrementality before scaling spend.
- You communicate clearly, document learnings, and take full ownership of results.
KPIs & Success Metrics
- Qualified lead volume
- Cost per qualified lead
- Paid-sourced pipeline
- Customer acquisition cost (CAC)
- Revenue-to-spend / ROAS where attributable
- Landing-page conversion rate
What Youโll Have Done in Your First 90 Days
- Audit our paid accounts, tracking, landing pages, CRM attribution, audiences, creative systems, and reporting.
- Identify the highest-impact leaks and opportunities across Google, Meta, LinkedIn, and the paid funnel.
- Establish a clean measurement baseline from spend to qualified pipeline and revenue.
- Launch a prioritized experimentation roadmap across campaigns, creative, landing pages, offers, and tracking.
- Improve lead quality and conversion efficiency before aggressively scaling budgets.
- Build a documented channel strategy for Google Ads, Meta Ads, LinkedIn Ads, remarketing, and emerging paid channels.
Why Join SERP Forge
- Own paid growth for a company operating in competitive global B2B markets.
- Work directly with marketing, sales, SEO, content, RevOps, and leadership rather than operating in a silo.
- Have the freedom to test channels, creative angles, offers, landing pages, attribution systems, and automation.
- Be measured on real business impact, not clicks, impressions, or activity for activityโs sake.
- Help build SERP Forgeโs paid acquisition engine into a modern multi-channel growth system.
About Kontrah Labs
Kontrah Labs is a performance marketing agency that works with premium D2C and ecommerce brands across India. We help brands scale profitably through data-driven advertising, creative testing, and conversion-focused growth strategies.
We're looking for a Performance Marketing Specialist who can independently manage and optimize Meta and Google Ads accounts while collaborating closely with clients, creatives, and strategy teams. This role is for someone who enjoys solving performance challenges, thrives in fast-paced agency environments, and takes ownership of results.
What You'll Actually Do
This is not a coordination role. You'll be inside ad accounts every day making decisions that directly impact client growth.
Campaign Strategy & Execution
- Build, launch, and manage Meta Ads and Google Ads campaigns end-to-end
- Manage ecommerce, lead generation, and conversion-focused campaigns
- Create scalable account structures across Meta and Google
- Set up audiences, placements, bidding strategies, budgets, and creative testing frameworks
- Plan and execute testing roadmaps for accounts under management
Optimization & Performance Management
- Monitor account performance daily
- Analyze CTR, CPM, CPC, CPA, ROAS, MER, Frequency, Conversion Rate, and other key metrics
- Identify winning opportunities and scale them profitably
- Diagnose performance drops and recommend corrective actions
- Manage budgets efficiently across multiple client accounts
- Continuously improve campaign performance through data-backed experimentation
Creative Strategy Collaboration
- Work closely with designers and content teams to develop high-performing creatives
- Translate performance insights into actionable creative briefs
- Analyze competitor ads, market trends, and consumer behavior
- Identify creative fatigue and recommend fresh testing angles
- Understand what makes winning ad creatives work and how to replicate success
Client Communication
This role is client-facing.
- Join weekly client review calls
- Present campaign performance confidently and clearly
- Explain strategies, results, and recommendations without jargon
- Respond professionally to client communications
- Manage expectations and proactively flag risks or opportunities
- Build trust through transparency and data-driven decision making
AI-First Workflow
At Kontrah Labs, AI is part of how we work.
You'll be expected to:
- Use ChatGPT, Claude, Gemini, or similar tools daily
- Use AI for research, reporting, copywriting, analysis, and ideation
- Build prompt workflows that improve efficiency and quality
- Use AI creative tools to accelerate testing and production
- Stay updated on emerging AI tools and bring useful ideas to the team
If a task can be completed better and faster with AI, we expect you to know how.
Must-Have Requirements
Experience
- 2โ3 years of hands-on paid media experience
- Minimum 2 years of agency-side experience managing multiple client accounts
- Proven experience managing Meta Ads and Google Ads accounts independently
- Experience handling monthly ad spends across multiple accounts
Platform Expertise
- Strong expertise in Meta Ads Manager
- Strong expertise in Google Ads (Search, Shopping, Performance Max)
- Understanding of audience strategy, attribution, bidding, scaling, and conversion optimization
- Familiarity with GA4, Meta Pixel, Conversion API, and tracking fundamentals
Skills
- Strong communication and presentation skills
- Excellent problem-solving mindset
- Strong analytical thinking and decision-making ability
- Understanding of ad creatives and creative testing frameworks
- Comfortable interpreting data and translating it into action
- Good Google Sheets / Excel skills
AI Adoption
- Active daily user of AI tools such as ChatGPT, Claude, Midjourney, Gemini, Perplexity, or similar
- Able to demonstrate real AI workflows used in daily work
Nice to Have
- Experience working with D2C or ecommerce brands
- Experience with Shopify brands
- Familiarity with landing page optimization and CRO principles
- Exposure to creative strategy and copywriting
- Experience managing premium or high-AOV brands
What We Don't Care About
- Marketing degrees
- Big agency names on your resume
- Certifications without practical experience
We're more interested in what you've actually done.
Who You Are
- You take ownership instead of waiting for instructions
- You're curious and naturally investigate problems
- You communicate proactively
- You think in systems, not just tasks
- You care about details and execution quality
- You enjoy learning and improving continuously
What You'll Get
- Direct ownership of real client accounts
- Exposure to premium D2C and ecommerce brands
- Direct mentorship from experienced performance marketers
- Hands-on experience across strategy, creative, reporting, and client management
- Remote-first work environment
- Fast growth opportunities as the agency scales
- Small team with high ownership and zero politics
Performance Marketing Specialist
Experience: 1โ2 Years
Qualification: Minimum Undergraduate Degree (UG)
Certification: Good to have (Performance Marketing / Digital Marketing / Analytics)
Role Overview:
We are looking for a data-driven Performance Marketing Specialist to scale user
acquisition and drive business growth for Tamashaโs consumer-facing apps. Products: โข Openly โ A conversation-first social app focused on meaningful interactions. โข Playroom โ Voicechat โ A real-time voice chat platform for live community
engagement. โข FriendChat โ A chatroom-based social app for discovering and connecting with
new people. Key Responsibilities: โข Plan, execute, and optimize paid acquisition campaigns across Meta and Google
Ads. โข Drive high-quality app installs with focus on CPI, CPA, ROAS, LTV, and retention. โข Own daily budget allocation, bid optimization, targeting, and scaling decisions. โข Perform deep analysis at campaign, ad set, ad, and creative levels. โข Build daily, weekly, and monthly performance reports. โข Analyze funnel metrics and identify drop-offs with actionable insights.
โข Work closely with product and analytics teams for attribution accuracy. โข Share insights and recommendations with stakeholders clearly. Required Skills: โข Strong hands-on experience with Meta and Google Ads. โข Data-driven mindset with strong analytical skills. โข Experience in mobile app performance marketing. โข Excellent communication and stakeholder management skills.
Paid Ads Executive โ B Creative Solutions, Ahmedabad
Experience: 0โ3 years | Salary: โน20,000โ35,000/month
Weโre a digital agency looking for someone who wants to grow into a performance marketer. Freshers with certifications or live campaign experience are welcome.
Youโll do:
- Run and optimize Meta and Google Ads campaigns for clients
- Write ad copies, set up audiences, and track leads
- Prepare weekly performance reports in English
You need:
- Good spoken and written English (client communication is part of the role)
- Basic understanding of Meta Ads Manager or Google Ads
- Google Ads or Meta certification (preferred)
To apply: Send your resume plus a 2-minute English video intro. Candidates with campaign screenshots get priority.
The video-intro line alone will cut most unsuitable applications.
Job description:
Location:ย Chennai (on-site)
Experience:ย 6+ years
Industry: Apparel
Role Objective
We are hiring for a fast-growing apparel company seeking aย Performance Marketing Leadย to build and scale its digital sales engine. This is a hands-on role for a data-driven marketer who thrives on optimizing paid media and marketplace advertising. You will own end-to-end execution across digital platforms and marketplaces, ensuring profitable growth and measurable impact.
Key Responsibilities
- D2C Growth:ย Plan, execute, and optimize campaigns across Meta (FB/IG) and Google Ads (PMax, Search, Shopping) to drive sales on the company website.
- Marketplace Advertising:ย Manage Myntra Ad Platform (MAP) and Flipkart PLA/PCA dashboards. Leverage search analytics to identify keyword gaps and optimize โAlways-onโ campaigns.
- Agency Management:ย Act as the primary contact for external agencies. Define KPIs, audit performance daily, and ensure reporting integrity.
- Analytics & Reporting:ย Build real-time dashboards tracking CAC, ROAS, LTV, and RTO. Translate complex data into actionable insights for leadership.
- System Building:ย Establish structured processes for creative testing, keyword harvesting, and budget pacing in the first 90 days.
Skills & Qualifications
- 6+ years of experience in performance marketing and marketplace management within the e-commerce/D2C domain.
- Expertise in GA4, Meta Business Suite, and Google Ads Manager.
- Hands-on experience with marketplace seller portals (Flipkart, Myntra Search Analytics or similar platform).
- Strong analytical ability to convert data into strategic insights and business actions.
Note:
The interested professional should be currently living in South India.












