
ROLE OVERVIEW
We are looking for a driven Performance Marketing & Engagement Associate to join our fast-growing Product & Growth team. This is a fantastic entry-level opportunity for someone passionate about user engagement, data-driven marketing, and creating measurable business impact. You will work on improving core growth KPIs — Activation, Engagement, Conversion, and Acquisition — through performance marketing channels and engagement platforms like WebEngage.
KEY RESPONSIBILITIES
▸ Plan, create, and execute campaigns and user journeys using engagement tools (WebEngage or similar).
▸ Support performance marketing initiatives to drive user acquisition and retention.
▸ Collaborate with product and growth teams to design strategies improving Activation, Engagement, Conversion & Acquisition metrics
.▸ Monitor campaign performance, analyze results, and share actionable insights with the team.
▸ Continuously test and optimize campaigns, creatives, and messaging to maximize ROI.
▸ Stay updated with the latest performance marketing and engagement trends and tools.
REQUIREMENTS
▸ 0–1 year of experience in performance marketing, CRM, or engagement platforms (internship experience counts).
▸ Basic understanding of digital marketing channels — paid ads, email, push notifications, in-app messaging, etc.
▸ Analytical mindset with the ability to read data, identify patterns, and suggest improvements.
▸ Strong communication and problem-solving skills with eagerness to learn in a fast-paced startup.
▸ Prior exposure to WebEngage, MoEngage, CleverTap, or similar tools is a plus (not mandatory).
USE OF AI POLICY
▸ Use AI tools (ChatGPT, Claude, etc.) to accelerate daily work — from drafting copy and campaign briefs to generating creative variants quickly. Apply AI in campaign planning for audience insights, journey design, and A/B test ideas. Use it further for report summaries, UTM generation, and automating repetitive tasks — enabling more focus on strategy and optimization.
WHY JOIN US?
▸ Work on real growth problems and directly impact core business KPIs and millions of users.
▸ Learn end-to-end performance marketing and engagement strategies from the ground up.
▸ Be part of a high-energy, mission-driven team with strong career growth potential.
▸ Get hands-on exposure to cutting-edge marketing and engagement tools

About MathonGo
About
Math bole toh MathonGo
India's best online learning platform for Math.
About MathOngO
Founded in 2018, MathonGo is an EdTech platform built to make cracking engineering entrance exams easier and more accessible for lakhs of students across India. With high-quality video lectures, practice sheets, crash courses, and test series, we’ve helped students consistently score 99+ percentiles in JEE Main, Advanced, and other competitive exams. Our mission is simple: simplify Math learning and maximize results.
About the Founder
MathonGo is led by Anup Gupta (Anup Sir), a seasoned educator with 14+ years of teaching experience. He has personally mentored thousands of students, helping more than 1,000 to secure IIT ranks. His deep expertise and student-first approach shape everything we build ensuring that the platform is not just about content, but about results that change careers.
Milestones
- Helped multiple students achieve in 99+ percentiles in JEE Main.
- Launched comprehensive crash courses and test series across exams like BITSAT, WBJEE, MHTCET, and COMEDK.
- Built a thriving community of learners who trust MathOngO for quality, affordability, and results.
- Recognized as one of the leading Math-focused EdTech platforms in India.
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