OSAA By Adarsh

Fashion Consultant – Pretline Brand

Location - Delhi

Brand - Vaayu | www.vaayu.co.in

About OSAA by Adarsh:

OSAA by Adarsh is a luxury couture label known for its intricate craftsmanship, rich, textiles, and timeless silhouettes. Rooted in Indian heritage yet defined by modern artistry, OSAA creates ensembles that celebrate culture through contemporary design expression.

Role Overview:

• As a Fashion Consultant for our Pretline brand, you will serve as a trusted style advisor to our HNI and UHNI clientele, offering bespoke fashion guidance and delivering an exceptional luxury experience.
• This role requires a deep understanding of craftsmanship, client psychology, and brand storytelling.
• You will be the bridge between our creative atelier and the client’s vision, ensuring every creation reflects the brand’s artistry and heritage.

Key Responsibilities

• Deliver one-on-one, elevated styling consultations to VIP and couture clients in line with the brand’s aesthetic and standards.
• Guide clients through the couture selection, design, and customization process with discretion, empathy, and expertise.
• Cultivate long-term relationships with UHNWIs, celebrities, and global tastemakers, ensuring personalized service and loyalty.
• Collaborate closely with atelier, design, and production teams to ensure each custom order aligns perfectly with client expectations.
• Maintain in-depth knowledge of current collections, archival pieces, and relevant fashion history.
• Proactively engage clients through seasonal previews, trunk shows, private appointments, and exclusive pre-orders.
• Uphold and project the brand’s values, heritage, and aesthetic, always demonstrating exceptional taste and cultural sensitivity.

Key Qualifications:

• 3–5 years of experience in luxury fashion, personal styling, or pretline client relations
• Strong understanding of fashion history, craftsmanship, fabrications, and silhouettes
• Proven ability to build and maintain relationships with elite and high-profile clients
• Demonstrated success in achieving or surpassing sales and service targets within a luxury
• environment.
• Exceptional interpersonal, communication, and presentation skills
• Discretion, elegance, and a genuine passion for Pretline fashion

Work Location: on-site

Location: Kolkata

About the Role

Work directly with the founders to build and scale Vaayu's online business (Pretline Brand). Own the complete D2C growth engine—from customer acquisition and website conversion to retention and profitable revenue growth.

Key Responsibilities

• Own Meta & Google Ads strategy, execution, and optimization.
• Drive profitable customer acquisition and scale online revenue.
• Improve website performance by working closely with the Shopify team on landing pages, product pages, and conversion optimization (CRO).
• Build customer retention and repeat purchase strategies through CRM and remarketing.
• Monitor and improve key business metrics including ROAS, CAC, MER, AOV, CVR, LTV, Repeat Purchase Rate, and Contribution Margin.
• Collaborate with creative, content, and influencer teams to improve campaign performance and brand growth.
• Identify growth opportunities through data analysis, testing, and experimentation.

What We're Looking For

• 5–8 years of hands-on core D2C performance marketing experience.
• Proven experience growing a fashion, lifestyle, beauty, or premium consumer D2C brand.
• Strong expertise in Meta Ads, Google Ads, Shopify, conversion optimization, and retention marketing.
• Deep understanding of the complete D2C growth funnel—from acquisition to repeat purchase.
• High ownership, commercial mindset, and ability to execute in a fast-paced founder-led environment.