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Sr. Paid Marketing Analyst
Sr. Paid Marketing Analyst
GO MO Group AB's logo

Sr. Paid Marketing Analyst

Pratiksha Jondhalekar's profile picture
Posted by Pratiksha Jondhalekar
3 - 6 yrs
₹10L - ₹12L / yr
Pune
Skills
skill iconGoogle Analytics
Google Adsense

Sr. Paid Marketing Analyst

Full-time | On-site | 3+ years​ | Pune, Maharashtra​


Or apply via: https://www.gomogroup.com/en/career/


WHY CHOOSE GO MO?

We are an award-winning international digital pull-marketing firm and one of Europe’s fastest growing digital marketing agencies. You will receive:

  • Extensive Growth Opportunities
  • International Exposure
  • Training Programs
  • Mentorship


OUR OFFERINGS

  • Pull Marketing (SEO)
  • Google Ads
  • Web Development
  • UI / UX Design
  • Demand Generation


Our client portfolio includes 100+ leading European companies

OUR OFFICES: WeWork Raheja Woods, Kalyani Nagar

_________________________________________________________


SCOPE OF WORK:

Research and Analysis:

  • Stay ahead of platform updates and trends; integrate innovations into strategy
  • Drive keyword strategy and restructure accounts to unlock scalable growth
  • Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI
  • Analyze and interpret conversion and attribution data to deriveactionable strategic insights
  • Ability to create strategies and budget forecasts

Communication:

  • Coordinate with team Sweden on project performance, timelines and results to design growth-driven strategies
  • Partner with internal teams to address performance challenges
  • Deliver projects on time, meeting weekly and monthly deadlines

Strategy & Execution:

  • Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization
  • Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads
  • Take ownership of campaigns end-to-end to ensure KPIs and Goals are met
  • Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability

Reporting

  • Create performance reports using Google Slides/other dashboards, and review them with clients
  • Present key strategies and insights to Client Success Managers and clients
  • Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports

__________________________________________________________________________________

MANDATORY REQUIREMENTS

  • Minimum 2 experience hands on experience with Google Ads
  • Strong domain expertise in paid media, including strategy, execution, and analytics
  • Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision-making
  • Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking
  • Excellent written and verbal communication skills in English
  • Bachelor's degree in any field; a Master’s degree is a plus


HANDS ON EXPERIENCE

  • Google Ads, LinkedIn Ads, Bing/Microsoft Ads
  • Google Tag Manager (GTM), GA4, Looker Studio
  • Strong understanding of performance marketing principles, bidding
  • strategies, and attribution models
  • Proven track record in driving successful PPC and paid search campaigns
  • Experience in dealing directly with clients
  • Effective communication and reporting skills
  • Good experience in managing medium to large-sized budgets
  • Strong analytical skills and should be good with numbers
  • Should have a data driven approach to work


PREFERRED ATTRIBUTES

  • Experience in LinkedIn Ads
  • Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
  • Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc
  • Residing in/ willing to relocate to Pune
  • Experience with delivery management or people management


Job Types: Full-time, Permanent

Benefits:

  • Health insurance
  • Leave encashment
  • Provident Fund

Experience:

  • Google Ads: 2 years (Required)

Location:

  • Kalyani Nagar, Pune, Maharashtra (Preferred)

Work Location: In person

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About GO MO Group AB

Founded :
2014
Type :
Services
Size :
20-100
Stage :
Profitable

About

GO MO Group is a digital Pull-marketing agency that provides optimal services in Strategy and Search Engine Optimization (SEO) for both big and small clients. They specialize in International SEO and B2B-segment and are an official Google Partner agency. GO MO Group is a digital Pull-marketing agency that specializes in Strategy and Search Engine Optimization (SEO) for both big and small clients. They provide optimal services in International SEO and B2B-segment and are an official Google Partner agency. The company strongly believes in Pull-marketing (vs Push) as the fundamental of B2B-marketing and offers strategies and new digital business opportunities based on data. Their multifaceted work approach includes specific actions, analysis, and on-going evaluations to achieve better results and rewarding collaborations. Founded in Sweden in 2013/2014, GO MO Group has over 90 employees/team-members (2018) divided into three offices in Gothenburg, Stockholm (Sweden) and Pune (India).
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