
Sr. Paid Marketing Analyst
Full-time | On-site | 3+ years | Pune, Maharashtra
Or apply via: https://www.gomogroup.com/en/career/
WHY CHOOSE GO MO?
We are an award-winning international digital pull-marketing firm and one of Europe’s fastest growing digital marketing agencies. You will receive:
- Extensive Growth Opportunities
- International Exposure
- Training Programs
- Mentorship
OUR OFFERINGS
- Pull Marketing (SEO)
- Google Ads
- Web Development
- UI / UX Design
- Demand Generation
Our client portfolio includes 100+ leading European companies
OUR OFFICES: WeWork Raheja Woods, Kalyani Nagar
_________________________________________________________
SCOPE OF WORK:
Research and Analysis:
- Stay ahead of platform updates and trends; integrate innovations into strategy
- Drive keyword strategy and restructure accounts to unlock scalable growth
- Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI
- Analyze and interpret conversion and attribution data to deriveactionable strategic insights
- Ability to create strategies and budget forecasts
Communication:
- Coordinate with team Sweden on project performance, timelines and results to design growth-driven strategies
- Partner with internal teams to address performance challenges
- Deliver projects on time, meeting weekly and monthly deadlines
Strategy & Execution:
- Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization
- Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads
- Take ownership of campaigns end-to-end to ensure KPIs and Goals are met
- Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability
Reporting
- Create performance reports using Google Slides/other dashboards, and review them with clients
- Present key strategies and insights to Client Success Managers and clients
- Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports
__________________________________________________________________________________
MANDATORY REQUIREMENTS
- Minimum 2 experience hands on experience with Google Ads
- Strong domain expertise in paid media, including strategy, execution, and analytics
- Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision-making
- Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking
- Excellent written and verbal communication skills in English
- Bachelor's degree in any field; a Master’s degree is a plus
HANDS ON EXPERIENCE
- Google Ads, LinkedIn Ads, Bing/Microsoft Ads
- Google Tag Manager (GTM), GA4, Looker Studio
- Strong understanding of performance marketing principles, bidding
- strategies, and attribution models
- Proven track record in driving successful PPC and paid search campaigns
- Experience in dealing directly with clients
- Effective communication and reporting skills
- Good experience in managing medium to large-sized budgets
- Strong analytical skills and should be good with numbers
- Should have a data driven approach to work
PREFERRED ATTRIBUTES
- Experience in LinkedIn Ads
- Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
- Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc
- Residing in/ willing to relocate to Pune
- Experience with delivery management or people management
Job Types: Full-time, Permanent
Benefits:
- Health insurance
- Leave encashment
- Provident Fund
Experience:
- Google Ads: 2 years (Required)
Location:
- Kalyani Nagar, Pune, Maharashtra (Preferred)
Work Location: In person

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Experience with JSP & Servlet.
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Band- L3
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Job Profile
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Of the Solutions
Specification-
Education- Open- Any Diploma/Any Graduate/Any Post Graduate
Experience- 5 to 10 years, sales exposure in similar or related domain, must be in IT sales and market exposure is a must
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- Good presentation and negotiation skills
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- Go getter
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- Open to travel
Sales Competency Dictionary
Technical Competencies- These are the competencies which are core and directly related to the job.
- Domain Knowledge & Expertise-
Market
Product/Technology
Customer
Competition
Client
- Communication Skill-
Opening a conversation
Listening and Understanding abilities
Assessment of buyer
Growing the conversation
Art of probing/ questioning
Establishing trust, credibility, relationship over a communication
360-degree communication
Closing the communication loop
Presentation skill
Written communication- e-mail, documentation etc.
- Negotiation Skill-
Uncovering and delivering value, increasing the pie, creating win-win situations
Showing the value/worth
Finish it strong
- Proactive
Planning & Methodical
Motives
Networking for new sales opportunities
Persuade
Follow-up
Opportunity Sniffer
Behavioral Competencies- These are the competencies which manifests into the obvious behavior demonstrated by a successful sales professional.
- Achievement Motivation- The extent to which an individual is driven to succeed or can also be put as how important is for the individual to succeed in the given role.
Drive to Succeed
Competitiveness
Achieving the goal
Sense of Achievement
Fear of Failure
Perseverance or Persuasiveness
Go getter
- Emotional Stability/ Adaptability- The ability to adapt oneself to the environment and keep calm and focused even though an individual goes through tough challenges. The mental toughness to bounce back and hard.
Handling rejections
Mental resilience
Can take strong decision
Objection Handling
- Emotional Intelligence- The ability to ‘Read people’
Able to empathize with people
Understands the emotions
Understands motivations that drives human behavior
- Locuz of control- Every individual attributes the success or failure to intrinsic or extrinsic factors. That is the factors which is under his control or not under his control. Thus they become ‘Accountable for their actions’.
Accountability for their action
In-charge of their plans and action
Owning up their success or failures
Doers or Action oriented
Strong at execution
- Organising Skills- The ability to extract information, interpret and plan.
Resourceful
Information collection
Logical interpretation- quickly and accurately
Planning and Prioritizing
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