- Reviewing and analyzing the sites for areas that can be improved and optimized.- Preparing detailed strategy reports.- Monitoring and creating traffic reports from Google Analytics (Month on month).- Tracking Search Analytics data (Webmaster - Imp, Clicks, Position & CTR).- Identifying powerful keywords to drive the most valuable traffic.- Filling websites and other content with effective keywords.- Assigning effective SEO content for blogs, websites, forums, bookmarking and social media accounts to content writers.- Developing link building strategies which help to rank seed keywords.- Managing Backlinks date from Search console or paid tool (Knowledge about disavow tool for submitting spam links).- Analyzing keywords and SEO techniques used by competitors.
1.Designing and implementing new features and functionality 2.Establishing and guiding the website's architecture 3.Ensuring high-performance and availability, and managing all technical aspects of the CMS. 4.Helping formulate an effective, responsive design and turning it into a working theme.
About The Company: Seniority, an RPG Group Company is India's largest shopping destination for senior citizens. The company is building a brand that focuses on making everyday lives easier for senior citizens.With a curated product portfolio of over 5000 products ranging from medical to lifestyle, thecompany aims to provide a seamless experience through its online website and retail store. Tomeet the touch and feel need of this demographic before they buy a product, the company has opened stores in Pune and Coimbatore. An expansive Experience zone spread over 2,000 square feet where one can try the products before they buy. They also conduct senior citizen events and activities over the weekend, making their store a community hub. With a curated product portfolio ranging from medical to lifestyle products, Seniority aims to provide a seamless experience through the online website (www.seniority.in) and its retail stores. The company services 19,000 pin codes across India and has multiple payment options available - cash on delivery, card payment, net banking etc. There are no delivery charges. The slick and clutter-free user interface makes shopping a convenient and hassle-free experience for all, including seniors.As of September 2018, they have over 1.5 lakh customers across India and will be continuing its community building efforts throughout other cities in India. Their brand ethos is live evergreen as they home to resonate with the senior citizens of today, who are independent and empowered in their own right and Seniority wishes to propagate the same.About the Role: Seniority is looking for a candidate who can spearhead its content marketing activities. He/She will lead a team to generate and contribute to overall marketing goals and deliver ROI on content. They will also be require to build content properties internally, externally and work on content for various means - community, branding, offline, PR etc. Job Responsibilities :1. Strategizing a strong content calendar for online blog 2. Implementing SEO friendly practises across the our blog and measuring its efficiency 3. Measuring ROI on content, analyzing via google analytics 4. Coordinating with internal teams and agencies5. Curating Seniority flagship magazine content 6. Managing 3rd party/paid articles7. Coordinating with partners for relevant content repurposing 8. Build a strong online and offline readership database for Seniority 9. Create and execute content for other marketing requirements/teamsRole Requirements :1. 3+ years experience in similar domain, either at an popular editorial or content marketing 2. Intuitive storyteller and creative thinker, able to conceive stories from various angles and buildeditorial calendars that resonate with target audiences3. Abreast with latest trends4. Have complete knowledge of our product portfolio5. A Team worker - one who can work with multiple teams and execute different content requirements 6. Ability to handle multiple agencies and build a writers network 7. A Self-motivated individual: Someone who can execute innovative ideas and meet deadlines8. Deep understanding of multiple target audiences9. Ability to learn and adapt within a startup culture and growing organisation 10. Analytical skills to understand the implications of content marketing Interested candidates can call us: 9112255252