
Location: Kolkata
About the Role
Work directly with the founders to build and scale Vaayu's online business (Pretline Brand). Own the complete D2C growth engine—from customer acquisition and website conversion to retention and profitable revenue growth.
Key Responsibilities
- Own Meta & Google Ads strategy, execution, and optimization.
- Drive profitable customer acquisition and scale online revenue.
- Improve website performance by working closely with the Shopify team on landing pages, product pages, and conversion optimization (CRO).
- Build customer retention and repeat purchase strategies through CRM and remarketing.
- Monitor and improve key business metrics including ROAS, CAC, MER, AOV, CVR, LTV, Repeat Purchase Rate, and Contribution Margin.
- Collaborate with creative, content, and influencer teams to improve campaign performance and brand growth.
- Identify growth opportunities through data analysis, testing, and experimentation.
What We're Looking For
- 5–8 years of hands-on core D2C performance marketing experience.
- Proven experience growing a fashion, lifestyle, beauty, or premium consumer D2C brand.
- Strong expertise in Meta Ads, Google Ads, Shopify, conversion optimization, and retention marketing.
- Deep understanding of the complete D2C growth funnel—from acquisition to repeat purchase.
- High ownership, commercial mindset, and ability to execute in a fast-paced founder-led environment.

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This can be a great career move to accelerate your own growth.
Ideal candidate should have the below experience/qualities:
- Proven expertise in growth of the Company through various digital marketing channels
- Proficient in paid marketing, influencer marketing and other growth channels
- Minimum of 5 years of work experience with a focus on online marketing
- Successful track record in accelerating customer acquisition, growth plan
- Preferable work experience in the E-commerce industry
- Ability to deliver strong results
- Desire to work in a fast-paced start-up environment & immerse in an amazing learning experience
- Should have great written and spoken English
- Sound knowledge in MS Excel, Google Analytics, CleverTap and other digital tools.
Roles and responsibilities of this role would include the below:
- Owner of customer acquisition for the business.
- Build long-term strategies for customer acquisition and lead the team in execution
- Use data and market intelligence to drive acquisition efforts
- Identify new growth opportunities (including new platforms, channels, and advertising and integration opportunities) to acquire new users.
- Work with cross functional team (Product, Tech & Marketing) to establish growth strategies
- Create, manage, and experiment with new user acquisition campaigns
- Create relevant customer segments, analyze trends and prioritize campaigns
- Develop strategic customer acquisition plans to drive profitable growth.
- Analyze data to monitor revenue performance and uncover areas for improvement.
- Oversee all digital channels of the Company including SEO, SEM, Email, Social Media, Influencer marketing and other marketing activities.
- Take high level brainstormed idea to actual implementation, tracking and analyzing
- Create weekly and monthly marketing plans and budgets for our different channels.
- Build strategic relationships and partner with key industry players, agencies and vendors for lead generation.
The responsibilities would include, but not be limited to, the following:
Financial Reporting: You will be providing timely and accurate financial reporting to management together with strategic insights on the company s financial position.
Accounting Systems and Processes - Understanding requirements, identifying, evaluating and implementing the most suitable accounting system/ tools needed to support the accounting needs of the organization
Implementing best in class accounting practices and Internal Control procedures considering:
- Accounts Payables - Purchase to Procurement Cycle & Policies, SOPs and SLAs
- Accounts Receivables - Billing Processes and Systems to raise timely invoices and perform ageing analysis
- Revenue and Cash Reconciliations and suggesting and implementing SOPs and SLAs
Financial Closure - Ensure timely and accurate monthly closures. Consistent analyzing of financial data and presenting financial reports in an accurate and timely manner; clearly communicate monthly, quarterly, and annual financial statements; monitor progress, changes and keep senior leadership abreast of the financial status;
Audit - Ensure timely year end financial closures – Statutory, Tax and IFC. Handle end to end audit process and ensure timely completion of audits
Compliances and knowledge - Understand the applicability and ensure compliance with all the relevant statutes impacting the company. Keep abreast with all regulations impacting the companies accounting, compliance and reporting requirements as well as those impacting the company’s operations. Understanding of Income Tax, GST, imports and exports, FDI Regulation, Companies Act, and other tax regulations
Automation - Identify and implement processes to automate all routine repetitive tasks.
Assisting leadership in the annual budgeting and planning process; administering and reviewing all financial plans and comparing to actual results with a view to identifying, explaining and correcting variances as appropriate;
Leveraging strengths of the finance team members; providing clarity on the roles and responsibilities; developing and implementing training programmes to maximize and help them reach optimal individual and organizational goals;
What you will need:
Responsibilities
- Develop and implement HR strategies and initiatives aligned with the overall business strategy
- Bridge management and employee relations by addressing demands, grievances or other issues
- Manage the recruitment and selection process
- Support current and future business needs through the development, engagement, motivation, and preservation of human capital
- Develop and monitor overall HR strategies, systems, tactics, and procedures across the organization
- Nurture a positive working environment
- Oversee and manage a performance appraisal system that drives high performance
- Maintain pay plan and benefits program
- Assess training needs to apply and monitor training programs
- Report to management and provide decision support through HR metrics
- Ensure legal compliance throughout human resource management
ROLES AND RESPONSIBILITIES
- Build an advanced e-commerce admin dashboard application for our platform.
- Proven working experience in React JS app development and experience with Web packs and integration with NodeJS.
- Good understanding of Hooks and Redux State Management tools.
- Understanding of React Design principles and architecture patterns.
- Collaborate with cross-functional teams to define, design, and ship new features.
- Work with outside data sources and APIs like the one of Unicommerce.
- Create Unit-test code for robustness, including edge cases, usability, and general reliability. Work on bug fixing and improving application performance.
- Continuously discover, evaluate, and implement new maximizegies to maximize development efficiency.
- Translate designs high-quality into high quality code.
- Have a good understanding of CI/CD tools (any).
- Robust knowledge of popular databases like MongoDB, Elastic Search, DynamoDB, Redis etc;
- Knowledge about AWS Amplify is super plus.
·
·
- CANDIDATES MUST HAVE
- · React JS, Redux
- · Hooks and redux state management
- · React design principles
- · Architectural pattern
- · Unit test code
- · High-level design
- · Ci/cd tool
- · Elasticsearch, DynamoDB, Redis
- · AWS amplify
- · ES6/ ECMAScript, JavaScript,
- · NodeJS ,IDEs, Restful API’s , Git
REQUIREMENTS
- Bachelor’s degree in computer science, software development, engineering, or a related technical field
- Proficient with the latest versions of ECMAScript (JavaScript) as well as HTML and CSS
- Knowledge of React and common tools used in the wider React ecosystem, such as Node.js and npm
- Familiarity with common programming tools such as Redux, IDEs, RESTful APIs, Git repositories, TypeScript, version control software, and remote deployment tools
- An understanding of common programming paradigms and fundamental React principles, such as React components, hooks, and the React lifecycle
- Design and implement application enhancements in collaboration with different teams.
- Troubleshoot production support issues post release deployment and come up with solutions. Ability to solve complex production issues.
- Creating detailed program specifications based on client requirement.
- Clarity on functionality and logic building of program.
- Breaking down program specification into its simplest elements and translating this logic into a programming language.
- Devising solutions by predicting errors, evaluating other options.
- Team player and multi tasking.
- Combining various elements of program design and testing it.
- Testing sample data-sets to check that output from the program works as intended.
- Problem solving and correcting the program as necessary.
- Installing the program and conducting final testing.
- Evaluating the program's effectiveness.
- Increasing program’s operating efficiency and adapting to new requirements, as necessary.
- Conducting user acceptance testing to ensure ease, quickness and accuracy.
- Writing detailed documentation for usage of end users and computer operators.
- Consulting various sources to learn new ways to develop programs.
- Updating, repairing, modifying and expanding existing software and PHP applications.
- Frontend and Backend customized application development.
• Set your E-Commerce skill set to work, helping to execute business requirements into specific systems,
applications, or processes in business-to-consumer (B2C) environments • Showcase your in-depth technical knowledge and functional knowledge in IBM Sterling OMS building
confidence at client place • Train and guide new team members on Sterling technical and business concepts • Able to support in design or POCs to solve business problems in IBM Sterling OMS for new client
initiatives • Should be excited to work on projects that require both Sterling and Java/J2ee • Build services around Sterling using Java, Rest and SOAP web services. Should be very strong in core
Java • Should be having fair idea in building unit tests around the code implemented • Knowledge on continuous integration is needed • Ensure that the organization's implementations meet the scalability and reliability required for
eCommerce operation, as well as analyze and optimize database and core commerce functions for
maximum performance
Key Skills • Experience working in eCommerce industry managing high volume applications with an experience
of 7 Years or more • Expertise in application development with IBM (Sterling) Order Management Fulfilment Suite with a
minimum of 4 to 5 Years of experience • Implementation Experience in Sterling order management with versions greater than 9.0 is
preferred • Experience in XML, XSD, SOAP and REST services • Expertise in at least one application server; WebSphere MQ or JBoss or WebLogic • Subject matter expertise in building large-scale retail B2C web applications using Supply Chain and
Logistics Systems • IBM Sterling Order Management System Configuration Deployment Toolkit (Sterling CDT), Global
Inventory Visibility. Caching technologies is a plus • Comprehensive SDLC experience including strong design skills use of UML, patterns • Agile and waterfall implementation principles and practices
• Use of version control management such of SVN, CVS, or GIT • Production environment deployment and maintenance • Provide support in troubleshooting / investigations pertaining to the order management systems • Respond quickly to critical requests • Ability to analyze and design data model. Solid hands-on understanding of DB for the Web
environment • Performance tuning and optimization for scalability and high availability • Upgrading experience on IBM Sterling Order Management System to 9.3 or higher is a plus • Experience working on Omni Channel Implementations with IBM Sterling OMS is a plus • Exposure towards Cassandra is a plus
Company profile:
PivotRoots summarize all data points across media, design and technology to provide our partners with simplified yet effective consumer-experience led digital strategies.
Company website: http://www.pivotroots.com/#slide1">http://www.pivotroots.com/#slide1
Our clientele include:
Amazon prime, Disney, Spaces, Dr. Fixit, etc.
Our Core Pillars are:
- Making complex strategies simple yet effective
- Bridging ideas with technology & communication
- Creating an experience
Key Service Portfolio:
- Strategy & Consulting: Strategic planning | Media planning | User Experience Design | Performance marketing | Analytics & optimization
- Biddable Media: Search engine marketing | Display | Affiliate marketing | Mobile marketing | Social media
- Earned & Owned Media: Search engine optimization | Social media marketing | Content marketing | Data analytics | Website maintenance
- Experiential Marketing: Mobile app design| Web site strategic planning | Website development | Domain Hosting | Campaign Creatives
- Technology Led Solutions: Mobile app development | Single-view multichannel dashboard | Real time campaign monitor | Lead management
Perks, Benefits and Work Culture...
We are a passionate team working together towards the common goal of growth and innovation for the organization and ourselves. Along with Monthly Rewards and Recognition Programs, we also provide Health Insurance (Family cover) and adhere to a ZERO tolerance POSH Policy. Birthdays, Anniversaries and achievements of our employees are celebrated with great enthusiasm.
Every first Saturday of the month is working, which is when we usually organize interactive learning sessions and fun activities. And oh, the scrumptious Saturday lunch is on the house!
You’ll find that it’s an exciting and vibrant place to work at, where you’ll connect with diverse and talented people. We look forward to you becoming an integral part of our team
Our aim is to enable you with the direction, support, and resources you require to be successful. PivotRoots is a place where you can make a difference, learn, and grow as you contribute and share in our mutual success.
Responsibilities:
- Understand client’s business, strategy and product offerings.
- An Integrated part in Ideating & deriving 360˚ strategies along with the research team
- Edit and produce online marketing campaign strategy and content while working closely with web designers on page layout, content organization and graphics.
- Edit content for grammar, accuracy, clarity, readability, consistency, and coherence.
- Manage a project from start to completion.
- Independently research subject matter.
- Self-educate through engineering documentation and product use.
- Develop compelling original content (whitepapers, case studies, newsletters, web content, data sheets, presentations, Blogs, etc.)
- Produce customized templates/Collate technical & functional information
Must to have:
- Qualification in BA/MA/ BMM OR any postgraduate in Copywriting/Copy crafting.
- Must have a strong portfolio of live work which must include creative copy written for websites and other digital collaterals.
- Clear, concise and compelling copywriting and editing proofreading skills.
- 6+ Yrs of experience in Digital Marketing
Address: Trade Star, 803, B wing, Andheri - Kurla Rd, Andheri East, Mumbai, Maharashtra 400059
Job Summary
Visque Infotech :
We are an innovative company that develops E-commerce Sector using patent pending ideas and technology.
JOB:
Position is in Sales Team to increase sales for products Local Vendors.
ROLE:
Critical role as you will be the face of the company.
Tremendous growth opportunities.
If you are excited about being part of an exciting new company, with products entering the market first time ever in the world and India then apply today.
Responsibilities and Duties:
Plan weekly- sales- cycle and meet prospective clients on a daily basis- Preparing client and market mapping reports for his business segment.
Responsible for timely invoicing and collection of payment from the clients.
Media Tracking to generate prospects.
Preparing- sales- and- sales- related reports including daily call reports, weekly reports,- sales- projection report, monthly- sales- plan etc.
Plan and budget revenue generation for the week and month.
Maintain strong relationships with clients in his/her portfolio and churn more business from the listed accounts.
Achieve growth and hit sales targets.
Take ownership of Sales for your channel, plan and execute Sales Forecast.
Design and Execution of company marketing programs and tracking ROI.
Identify new Distribution Channels and execute on penetrating those channels.
Increase sales volumes with present clients and Distribution channels.
Mentoring and motivating team to achieve the business goals.
Enhance client tracking and reporting systems databases.
Qualifications and Skills
Knowledge of Mumbai and surroundings preferred.
E-Commerce, field sales experience preferred.
Ability to work under high visibility role, high energy startup environment.
Marketing, Social media skills a plus. Computer Literate.
Hardworking and self motivated a must.
Minimum 1 year sales experience
Fluent in Hindi, English. Fluency in other regional languages is a plus
Team management experience
Benefits
Cash bonus incentives for targets
Stock options
Formal and informal training
Job Type: Full-time
Interview type: Walk-in
Job Type: Full-time






